<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://kadence.com/knowledge/power-of-brand-analysis-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Cover-1-212x300.png</image:loc><image:caption>Cover-1-212x300</image:caption><image:title>Cover-1-212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages-1336515431-scaled</image:caption><image:title>GettyImages-1336515431-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-smart-brands-succeed-in-lean-times-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SMART-BUDGET-ALLOCATION-1024x1024-1.png</image:loc><image:caption>SMART-BUDGET-ALLOCATION-1024x1024-1</image:caption><image:title>SMART-BUDGET-ALLOCATION-1024x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-07-52-26-2902-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-07-52-26-2902-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-07-52-26-2902-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-4.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-7-4</image:caption><image:title>Copy-of-Sample-for-blog-post-7-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/listen-up-the-benefits-of-social-media-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416.jpg</image:loc><image:caption>GettyImages-1289120416</image:caption><image:title>GettyImages-1289120416</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages-1353682914</image:caption><image:title>GettyImages-1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/service/customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2180083152.jpg</image:loc><image:caption>GettyImages-2180083152</image:caption><image:title>GettyImages-2180083152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction.png</image:loc><image:caption>Customer-staisfaction</image:caption><image:title>Customer-staisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-Satisfaction_1090x545.jpg</image:loc><image:caption>Customer satisfaction research</image:caption><image:title>WIM_Customer-Satisfaction_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-64</image:caption><image:title>Copy-of-Sample-for-blog-post-64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-7-voices-of-visionaries-the-future-festival-edition-part-1/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WH_Podcasts_EP-7</image:caption><image:title>WH_Podcasts_EP-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/report-gen-z-and-millennials-trust-in-neo-banks-across-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503</image:caption><image:title>brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/driving-growth-in-the-med-tech-industry-the-power-of-innovative-technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-09-04-50-8588-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-09-04-50-8588-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-09-04-50-8588-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/David-Albert-2.png</image:loc><image:caption>David-Albert-2</image:caption><image:title>David-Albert-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/World-economic-forum-2.png</image:loc><image:caption>World-economic-forum-2</image:caption><image:title>World-economic-forum-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046-2.jpg</image:loc><image:caption>GettyImages-843874046-2</image:caption><image:title>GettyImages-843874046-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-09-05-21-8501-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-09-05-21-8501-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-09-05-21-8501-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Daniel-Kraft-quote-2.png</image:loc><image:caption>Daniel-Kraft-quote-2</image:caption><image:title>Daniel-Kraft-quote-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nano-tech-RMIT-2.png</image:loc><image:caption>Nano-tech-RMIT-2</image:caption><image:title>Nano-tech-RMIT-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/following-their-gut-instincts-consumers-wouldnt-trust-fast-food-chains-to-provide-clean-meat/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/timothy-barlin-v_4RGBh3wus-unsplash-scaled.jpg</image:loc><image:caption>timothy-barlin-v_4RGBh3wus-unsplash-scaled</image:caption><image:title>timothy-barlin-v_4RGBh3wus-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-4.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-4</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/bridging-opportunity-gaps-in-the-philippines-with-hybrid-work/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Mercedes%20Cocjin.jpg</image:loc><image:caption>Mercedes Cocjin</image:caption><image:title>Mercedes Cocjin</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-04-27-57-9262-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-04-27-57-9262-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-04-27-57-9262-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-44-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-44-2</image:caption><image:title>Copy-of-Sample-for-blog-post-44-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/zh-cn/service/cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Computer%20Assisted_1090x545.jpg</image:loc><image:caption>CATI</image:caption><image:title>WIM_Computer Assisted_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-telephone-depth-interviews-tdis-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-768x401-Sep-19-2025-07-27-32-5998-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-768x401-Sep-19-2025-07-27-32-5998-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-768x401-Sep-19-2025-07-27-32-5998-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot 2025-11-07 at 5.17.09 PM</image:caption><image:title>Screenshot 2025-11-07 at 5.17.09 PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-17</image:caption><image:title>Copy-of-Sample-for-blog-post-17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-768x384-Sep-19-2025-07-51-37-1350-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-768x384-Sep-19-2025-07-51-37-1350-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-768x384-Sep-19-2025-07-51-37-1350-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41.png</image:loc><image:caption>Sample-for-blog-post-41</image:caption><image:title>Sample-for-blog-post-41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/4-luxury-market-trends-to-watch-in-2024-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-06-57-06-5108-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-06-57-06-5108-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-06-57-06-5108-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Louis-Vuitton-Personalizaton--1024x676.png</image:loc><image:caption>Louis-Vuitton-Personalizaton--1024x676</image:caption><image:title>Louis-Vuitton-Personalizaton--1024x676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-65-2.png</image:loc><image:caption>Sample-for-blog-post-65-2</image:caption><image:title>Sample-for-blog-post-65-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Rolls-Royce-1024x940.png</image:loc><image:caption>Rolls-Royce-1024x940</image:caption><image:title>Rolls-Royce-1024x940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-06-57-00-9837-PM.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-06-57-00-9837-PM</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-06-57-00-9837-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Rolex-Brand-Narrative-1024x760.png</image:loc><image:caption>Rolex-Brand-Narrative-1024x760</image:caption><image:title>Rolex-Brand-Narrative-1024x760</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/developing-comms-to-deliver-behavioural-change-for-vital-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WH_Vital-Strategies</image:caption><image:title>WH_Vital-Strategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-uk-junk-food-ad-ban-will-reshape-the-food-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>Cindi Collett</image:caption><image:title>Cindi Collett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-7.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-7</image:caption><image:title>submit-a-research-brief-2-1024x535-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2.jpg</image:loc><image:caption>david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2</image:caption><image:title>david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/why-brands-are-getting-value-propositions-wrong/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>For Gen X, Choice Is the Ultimate Currency-East</image:caption><image:title>For Gen X, Choice Is the Ultimate Currency-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2230825173.jpg</image:loc><image:caption>GettyImages-2230825173</image:caption><image:title>GettyImages-2230825173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-guide-to-using-open-ended-questions-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-21-03-8814-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-21-03-8814-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-21-03-8814-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-08-13-54-7342-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-08-13-54-7342-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-08-13-54-7342-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-14-1.png</image:loc><image:caption>Template-Sample-for-blog-post-14-1</image:caption><image:title>Template-Sample-for-blog-post-14-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/young-japan-is-learning-to-invest-before-banks-reach-them/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Investment-Triggers-for-japanese-youth.png</image:loc><image:caption>Fig-3-Investment-Triggers-for-japanese-youth</image:caption><image:title>Fig-3-Investment-Triggers-for-japanese-youth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-6-young-japanese-non-investors.png</image:loc><image:caption>Fig-6-young-japanese-non-investors</image:caption><image:title>Fig-6-young-japanese-non-investors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Objectives-of-young-japanese-investors.png</image:loc><image:caption>Fig-4-Objectives-of-young-japanese-investors</image:caption><image:title>Fig-4-Objectives-of-young-japanese-investors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-1536x864-1.png</image:loc><image:caption>Financial-Services-personas-cover-1536x864-1</image:caption><image:title>Financial-Services-personas-cover-1536x864-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-5b-Selection-Criteria-for-young-japanese-investors%20(1).png</image:loc><image:caption>Fig-5b-Selection-Criteria-for-young-japanese-investors (1)</image:caption><image:title>Fig-5b-Selection-Criteria-for-young-japanese-investors (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%205A-what-young-stock-investors-in-japan-want.png</image:loc><image:caption>Fig 5A-what-young-stock-investors-in-japan-want</image:caption><image:title>Fig 5A-what-young-stock-investors-in-japan-want</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Olive-integrated-retail-financial-service-japan.png</image:loc><image:caption>Olive-integrated-retail-financial-service-japan</image:caption><image:title>Olive-integrated-retail-financial-service-japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Pay-Pay-app-Japan.webp</image:loc><image:caption>Pay-Pay-app-Japan</image:caption><image:title>Pay-Pay-app-Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201-Asset-Management-Japanese-investor-behavior.png</image:loc><image:caption>Fig 1-Asset-Management-Japanese-investor-behavior</image:caption><image:title>Fig 1-Asset-Management-Japanese-investor-behavior</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-Investment-Products-Japanese-Youth-invests-in.png</image:loc><image:caption>Fig-2-Investment-Products-Japanese-Youth-invests-in</image:caption><image:title>Fig-2-Investment-Products-Japanese-Youth-invests-in</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://kadence.com/en-us/case-study</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages-525408989</image:caption><image:title>GettyImages-525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9th page hero sec</image:caption><image:title>9th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8th page hero sec</image:caption><image:title>8th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages-2215421216</image:caption><image:title>GettyImages-2215421216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages-2239532958</image:caption><image:title>GettyImages-2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7th oage hero sec</image:caption><image:title>7th oage hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages-2177568579</image:caption><image:title>GettyImages-2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356987794.jpg</image:loc><image:caption>GettyImages-1356987794</image:caption><image:title>GettyImages-1356987794</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages-1972318050</image:caption><image:title>GettyImages-1972318050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL_2133x858_Jewel_Tower2-1-1000x858</image:caption><image:title>BL_2133x858_Jewel_Tower2-1-1000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages-1222812703</image:caption><image:title>GettyImages-1222812703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education-1000x1000</image:caption><image:title>Education-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/signapore%20uni%20logo.svg</image:loc><image:caption>signapore uni logo</image:caption><image:title>signapore uni logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages-2223656176</image:caption><image:title>GettyImages-2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Kadence_Pool-100-e1596635541564.jpg</image:loc><image:caption>BL_Kadence_Pool-100-e1596635541564</image:caption><image:title>BL_Kadence_Pool-100-e1596635541564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5th page hero sec</image:caption><image:title>5th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WH_Samsung_Case-study</image:caption><image:title>WH_Samsung_Case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages-113723784</image:caption><image:title>GettyImages-113723784</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages-2196434815</image:caption><image:title>GettyImages-2196434815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6th 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logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages-2248369945</image:caption><image:title>GettyImages-2248369945</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rd page hero sec</image:caption><image:title>3rd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:caption><image:title>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1371380410.jpg</image:loc><image:caption>GettyImages-1371380410</image:caption><image:title>GettyImages-1371380410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2nd page hero sec</image:caption><image:title>2nd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages-1203071160</image:caption><image:title>GettyImages-1203071160</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WH_Vital-Strategies</image:caption><image:title>WH_Vital-Strategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>light-trails-on-highway-at-night-315938-1000x1000</image:caption><image:title>light-trails-on-highway-at-night-315938-1000x1000</image:title></image:image><lastmod>2026-07-28</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/understanding-pet-owner-needs-to-improve-veterinary-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages-2196434815</image:caption><image:title>GettyImages-2196434815</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-fieldwork-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sample-for-blog-post-39-1</image:caption><image:title>Sample-for-blog-post-39-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-525352863-1.jpg</image:loc><image:caption>GettyImages-525352863-1</image:caption><image:title>GettyImages-525352863-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/building-brand-loyalty-with-gen-z-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_18_58-PM-1.png</image:loc><image:caption>Screen-Shot-2024-11-18-at-4_18_58-PM-1</image:caption><image:title>Screen-Shot-2024-11-18-at-4_18_58-PM-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-58-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-58-1</image:caption><image:title>Copy-of-Sample-for-blog-post-58-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_22_46-PM-1.png</image:loc><image:caption>Screen-Shot-2024-11-18-at-4_22_46-PM-1</image:caption><image:title>Screen-Shot-2024-11-18-at-4_22_46-PM-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_25_17-PM-1.png</image:loc><image:caption>Screen-Shot-2024-11-18-at-4_25_17-PM-1</image:caption><image:title>Screen-Shot-2024-11-18-at-4_25_17-PM-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_21_08-PM-1.png</image:loc><image:caption>Screen-Shot-2024-11-18-at-4_21_08-PM-1</image:caption><image:title>Screen-Shot-2024-11-18-at-4_21_08-PM-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/maximizing-insights-with-cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sample-for-blog-post-66-1</image:caption><image:title>Sample-for-blog-post-66-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-05-27-01-3710-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-05-27-01-3710-PM</image:caption><image:title>US-1024x535-Sep-19-2025-05-27-01-3710-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-05-29-04-9937-PM.png</image:loc><image:caption>1-1024x535-Sep-19-2025-05-29-04-9937-PM</image:caption><image:title>1-1024x535-Sep-19-2025-05-29-04-9937-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-changing-face-of-car-ownership-in-china-signals-a-new-consumer-era/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Copy-of-Sample-for-blog-post-6-500x500.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-6-500x500</image:caption><image:title>Copy-of-Sample-for-blog-post-6-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submit-a-research-brief-1</image:caption><image:title>submit-a-research-brief-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/breaking-into-the-dragons-den-a-strategic-guide-to-expanding-your-brand-in-the-chinese-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15-2.png</image:loc><image:caption>Sample-for-blog-post-15-2</image:caption><image:title>Sample-for-blog-post-15-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535-4.png</image:loc><image:caption>About-face_social-media-_About-face-1-05-1-1024x535-4</image:caption><image:title>About-face_social-media-_About-face-1-05-1-1024x535-4</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/zh-cn/office/market-research-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-392x64-Sep-19-2025-08-31-38-9327-PM.png</image:loc><image:caption>Samsung-392x64-Sep-19-2025-08-31-38-9327-PM</image:caption><image:title>Samsung-392x64-Sep-19-2025-08-31-38-9327-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite.svg</image:loc><image:caption>WI_favorite</image:caption><image:title>WI_favorite</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WH_Market research in Asia – our capabilities</image:caption><image:title>WH_Market research in Asia – our capabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-makes-japans-social-media-feeds-so-quietly-distinct/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Social-Media-Time-Is-Spent-1024x576.png</image:loc><image:caption>How-Social-Media-Time-Is-Spent-1024x576</image:caption><image:title>How-Social-Media-Time-Is-Spent-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Public-Perceptions-of-Social-Media-1024x576.png</image:loc><image:caption>Public-Perceptions-of-Social-Media-1024x576</image:caption><image:title>Public-Perceptions-of-Social-Media-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Top-Information-Categories-by-Search-Tool-1024x576.png</image:loc><image:caption>Top-Information-Categories-by-Search-Tool-1024x576</image:caption><image:title>Top-Information-Categories-by-Search-Tool-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Frequently-Used-Social-Media-Platforms-in-Japan-1024x576.png</image:loc><image:caption>Most-Frequently-Used-Social-Media-Platforms-in-Japan-1024x576</image:caption><image:title>Most-Frequently-Used-Social-Media-Platforms-in-Japan-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_GettyImages-1388712748-500x500.jpg</image:loc><image:caption>WH_GettyImages-1388712748-500x500</image:caption><image:title>WH_GettyImages-1388712748-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/debunking-12-common-misconceptions-about-data-science-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-17-1024x535-1.png</image:loc><image:caption>2-17-1024x535-1</image:caption><image:title>2-17-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-24.png</image:loc><image:caption>Sample-for-blog-post-24</image:caption><image:title>Sample-for-blog-post-24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/harnessing-online-research-methodologies-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/william-iven-2mc2B5iX6as-unsplash-1-scaled.jpg</image:loc><image:caption>william-iven-2mc2B5iX6as-unsplash-1-scaled</image:caption><image:title>william-iven-2mc2B5iX6as-unsplash-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Online-Methodologies-Guide-small-223x300.png</image:loc><image:caption>Online-Methodologies-Guide-small-223x300</image:caption><image:title>BL_Online-Methodologies-Guide-small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/ja/kadence-international-offices/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Japan_407x186_004.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_Japan_407x186_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/IMG_0116-e1595413158743.jpeg</image:loc><image:caption>Kadence team</image:caption><image:title>IMG_0116-e1595413158743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Indonesia_407x186_001.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_Indonesia_407x186_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_China_407x186_001.png</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_China_407x186_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/HeroMap_1418x534.gif</image:loc><image:caption>HeroMap_1418x534</image:caption><image:title>HeroMap_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thaliand_407x186_007.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_Thaliand_407x186_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore_407x186_006.jpg</image:loc><image:caption>Kadence Singapore</image:caption><image:title>WIM_Singapore_407x186_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usa_407x186_009.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_Usa_407x186_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Uk_407x186_008.jpg</image:loc><image:caption>Kadence UK</image:caption><image:title>WIM_Uk_407x186_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_India_407x186_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/sector/telecommunications/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Telecomms.svg</image:loc><image:caption>IC_Telecomms</image:caption><image:title>IC_Telecomms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>Janine-Michalek</image:caption><image:title>Janine-Michalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-1090x545.png</image:loc><image:caption>Telecommunications</image:caption><image:title>WIM_Telecommunications-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WI_customer-and-marketing-research-1</image:caption><image:title>WI_customer-and-marketing-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WI_brand-and-advertising-research-1</image:caption><image:title>WI_brand-and-advertising-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-market-entry-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/dima-pechurin-JUbjYFvCv00-unsplash-scaled-1.jpg</image:loc><image:caption>dima-pechurin-JUbjYFvCv00-unsplash-scaled-1</image:caption><image:title>dima-pechurin-JUbjYFvCv00-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages-1325219364-2</image:caption><image:title>GettyImages-1325219364-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/ja/service/proposition-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500.jpg</image:loc><image:caption>20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500</image:caption><image:title>20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Proposition-development_1090x545.jpg</image:loc><image:caption>Proposition development</image:caption><image:title>WIM_Proposition-development_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-the-runway-insights-into-fashions-9-most-influential-buyer-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x576-4.png</image:loc><image:caption>classic traditionalists fashion personas</image:caption><image:title>2-1024x576-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-1024x576-2.png</image:loc><image:caption>6-1024x576-2</image:caption><image:title>6-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576324436-2.jpg</image:loc><image:caption>GettyImages-1576324436-2</image:caption><image:title>GettyImages-1576324436-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1-1024x576-2.png</image:loc><image:caption>5-1-1024x576-2</image:caption><image:title>5-1-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1024x576.png</image:loc><image:caption>9-1024x576</image:caption><image:title>9-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1024x576-2.png</image:loc><image:caption>7-1024x576-2</image:caption><image:title>7-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x576-2.png</image:loc><image:caption>4-1024x576-2</image:caption><image:title>4-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x576-3.png</image:loc><image:caption>3-1024x576-3</image:caption><image:title>3-1024x576-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages-1484761684</image:caption><image:title>GettyImages-1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x576.png</image:loc><image:caption>trendsetters-fashion-buyers</image:caption><image:title>1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1024x576-2.png</image:loc><image:caption>8-1024x576-2</image:caption><image:title>8-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/why-scooters-not-cars-are-leading-asias-electric-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hatasu-Philippines-1.png</image:loc><image:caption>Hatasu-Philippines-1</image:caption><image:title>Hatasu-Philippines-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages-1409897250-1</image:caption><image:title>GettyImages-1409897250-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gogoro-1.png</image:loc><image:caption>Gogoro-1</image:caption><image:title>Gogoro-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sample-for-blog-post-15</image:caption><image:title>Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535-1.png</image:loc><image:caption>Auto-Automotive-personas-1-1024x535-1</image:caption><image:title>Auto-Automotive-personas-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-1.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-1</image:caption><image:title>submit-a-research-brief-4-3-1024x536-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Copy-of-Sample-for-blog-post-6-500x500.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-6-500x500</image:caption><image:title>Copy-of-Sample-for-blog-post-6-500x500</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-the-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-671472110-scaled.jpg</image:loc><image:caption>iStock-671472110-scaled</image:caption><image:title>iStock-671472110-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/service/central-location-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Central-location-testing-CLT-1090x545.jpg</image:loc><image:caption>Central location testing (CLT)</image:caption><image:title>WIM_Central-location-testing-CLT-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1.jpg</image:loc><image:caption>CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1</image:caption><image:title>CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-london</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM_2VP-1440x432</image:caption><image:title>WIM_2VP-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>uk-hero (1)</image:caption><image:title>uk-hero (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIM_uk-hero</image:caption><image:title>WIM_uk-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-the-box-how-packaging-shapes-consumer-choices-in-the-eco-conscious-marketplace/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_08_18-PM-1024x879.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_08_18-PM-1024x879</image:caption><image:title>Screen-Shot-2023-12-19-at-6_08_18-PM-1024x879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_13_52-PM-1024x582.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_13_52-PM-1024x582</image:caption><image:title>Screen-Shot-2023-12-19-at-6_13_52-PM-1024x582</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_15_28-PM-1024x299.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_15_28-PM-1024x299</image:caption><image:title>Screen-Shot-2023-12-19-at-6_15_28-PM-1024x299</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_10_35-PM.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_10_35-PM</image:caption><image:title>Screen-Shot-2023-12-19-at-6_10_35-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-43.png</image:loc><image:caption>Sample-for-blog-post-43</image:caption><image:title>Sample-for-blog-post-43</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_14_46-PM-1024x725.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_14_46-PM-1024x725</image:caption><image:title>Screen-Shot-2023-12-19-at-6_14_46-PM-1024x725</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_12_35-PM-1024x576.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_12_35-PM-1024x576</image:caption><image:title>Screen-Shot-2023-12-19-at-6_12_35-PM-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_17_05-PM.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_17_05-PM</image:caption><image:title>Screen-Shot-2023-12-19-at-6_17_05-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_16_22-PM-1024x563.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_16_22-PM-1024x563</image:caption><image:title>Screen-Shot-2023-12-19-at-6_16_22-PM-1024x563</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_11_28-PM-1024x341.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_11_28-PM-1024x341</image:caption><image:title>Screen-Shot-2023-12-19-at-6_11_28-PM-1024x341</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-10-22-18-7468-AM.png</image:loc><image:caption>11-1-1024x535-Sep-16-2025-10-22-18-7468-AM</image:caption><image:title>11-1-1024x535-Sep-16-2025-10-22-18-7468-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ultimate-guide-to-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-entry-scaled-1.jpg</image:loc><image:caption>Market-entry-scaled-1</image:caption><image:title>Market-entry-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/case-study/establishing-a-pan-asian-financial-health-index-for-gobear/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7th oage hero sec</image:caption><image:title>7th oage hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/voldatron-bi-v7bVsNW4-unsplashcopy-e1594962114430.jpg</image:loc><image:caption>voldatron-bi-v7bVsNW4-unsplashcopy-e1594962114430</image:caption><image:title>voldatron-bi-v7bVsNW4-unsplashcopy-e1594962114430</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1.jpg</image:loc><image:caption>20200604_03download-1</image:caption><image:title>20200604_03download-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/request-a-proposal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-03</lastmod></url><url><loc>https://kadence.com/office/market-research-in-the-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-671472110-scaled%20(2).jpg</image:loc><image:caption>iStock-671472110-scaled (2)</image:caption><image:title>iStock-671472110-scaled (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>Dam Mai Ngan</image:caption><image:title>TP_Dam-Mai-Ngan_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1974607915-2119x1090.jpg</image:loc><image:caption>vietnam-office</image:caption><image:title>WIM_GettyImages-1974607915-2119x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-calculate-market-potential-an-expert-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled-2.jpg</image:loc><image:caption>charles-deluvio-GlavtG-umzE-unsplash-scaled-2</image:caption><image:title>charles-deluvio-GlavtG-umzE-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-Sep-19-2025-02-53-08-6615-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-Sep-19-2025-02-53-08-6615-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-Sep-19-2025-02-53-08-6615-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-Sep-19-2025-02-38-20-6573-PM.png</image:loc><image:caption>submit-a-research-brief-3-Sep-19-2025-02-38-20-6573-PM</image:caption><image:title>submit-a-research-brief-3-Sep-19-2025-02-38-20-6573-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>siora-photography-cixohzDpNIo-unsplash-scaled</image:caption><image:title>siora-photography-cixohzDpNIo-unsplash-scaled</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/harnessing-online-research-methodologies-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Online-Methodologies-Guide-small-223x300.png</image:loc><image:caption>Online-Methodologies-Guide-small-223x300</image:caption><image:title>BL_Online-Methodologies-Guide-small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/decoding-financial-attitudes-across-millennials-and-gen-z-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-01T103944_383-1</image:caption><image:title>Sample-for-blog-post-2024-07-01T103944_383-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-16-2025-08-40-12-2500-AM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-16-2025-08-40-12-2500-AM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-16-2025-08-40-12-2500-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/emerging-global-trends-in-the-beverage-industry-3/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages-616010722</image:caption><image:title>GettyImages-616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/service/market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charles-deluvio-GlavtG-umzE-unsplash-scaled</image:caption><image:title>charles-deluvio-GlavtG-umzE-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20Sizing_1090x545.jpg</image:loc><image:caption>Market Sizing</image:caption><image:title>WIM_Market Sizing_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages-1425794015</image:caption><image:title>GettyImages-1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1408214577-720x216.jpg</image:loc><image:caption>GettyImages-1408214577-720x216</image:caption><image:title>GettyImages-1408214577-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11.png</image:loc><image:caption>Template-Sample-for-blog-post-11</image:caption><image:title>Template-Sample-for-blog-post-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/southeast-asias-wallet-wars-are-shaping-a-new-consumer-economy-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276789730.jpg</image:loc><image:caption>GettyImages-1276789730</image:caption><image:title>GettyImages-1276789730</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-1.png</image:loc><image:caption>Finance-buyer-personas-1-1024x535-1</image:caption><image:title>Finance-buyer-personas-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-2.png</image:loc><image:caption>submit-a-research-brief-1-3-1024x536-2</image:caption><image:title>submit-a-research-brief-1-3-1024x536-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/how-animes-global-influence-drives-fandom-merchandise/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/anime-2-1024x1024.png</image:loc><image:caption>anime-2-1024x1024</image:caption><image:title>anime-2-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-55-1024x1024.png</image:loc><image:caption>5-55-1024x1024</image:caption><image:title>5-55-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-64-1-1024x1024.png</image:loc><image:caption>2-64-1-1024x1024</image:caption><image:title>2-64-1-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-31.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-31</image:caption><image:title>Copy-of-Sample-for-blog-post-31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-31-1024x1024.png</image:loc><image:caption>9-31-1024x1024</image:caption><image:title>9-31-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-63-1024x1024.png</image:loc><image:caption>1-63-1024x1024</image:caption><image:title>1-63-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-50-1-1024x1024.png</image:loc><image:caption>7-50-1-1024x1024</image:caption><image:title>7-50-1-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-2.png</image:loc><image:caption>image-2</image:caption><image:title>image-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/who-is-gen-c-understanding-the-connected-consumer-revolution/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-brand-example-connected-consumers.png</image:loc><image:caption>Nike-brand-example-connected-consumers</image:caption><image:title>Nike-brand-example-connected-consumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>The Green Brand Sustainability Study</image:caption><image:title>3-36-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Duolingo-streaks.png</image:loc><image:caption>Duolingo-streaks</image:caption><image:title>Duolingo-streaks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gen-c-influencers.png</image:loc><image:caption>Gen-c-influencers</image:caption><image:title>Gen-c-influencers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cerave-gen-c-campaign.png</image:loc><image:caption>cerave-gen-c-campaign</image:caption><image:title>cerave-gen-c-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-663136108.jpg</image:loc><image:caption>GettyImages-663136108</image:caption><image:title>GettyImages-663136108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/when-temporary-frugality-becomes-permanent-behavior/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Auto-Trends-two-wheelers-Trend%201-.png</image:loc><image:caption>Auto-Trends-two-wheelers-Trend 1-</image:caption><image:title>Auto-Trends-two-wheelers-Trend 1-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-08-09</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-mumbai</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>Gateway Of India - Mumbai</image:caption><image:title>Gateway Of India - Mumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-rising-pet-ownership-and-market-research-reveal-emerging-trends-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535-Sep-19-2025-08-17-23-4323-PM.png</image:loc><image:caption>Pets-Who-Are-Todays-Pet-Parents-1-1024x535-Sep-19-2025-08-17-23-4323-PM</image:caption><image:title>Pets-Who-Are-Todays-Pet-Parents-1-1024x535-Sep-19-2025-08-17-23-4323-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-68-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-68-1</image:caption><image:title>Copy-of-Sample-for-blog-post-68-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/sustainable-sips-or-consumerism-trap/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-26-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-26-2</image:caption><image:title>Copy-of-Sample-for-blog-post-26-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-08-02-28-6331-PM.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-08-02-28-6331-PM</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-08-02-28-6331-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Mikaela%20Atilano.jpeg</image:loc><image:caption>Mikaela Atilano</image:caption><image:title>Mikaela Atilano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-b2b-and-b2c-market-research-differs/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genz-consumer-behavior-report</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-53.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-53</image:caption><image:title>Copy-of-Sample-for-blog-post-53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-market-opportunity-stress-test-every-board-should-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11-1.png</image:loc><image:caption>Template-Sample-for-blog-post-11-1</image:caption><image:title>Template-Sample-for-blog-post-11-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Why millennials demand work-life balance</image:caption><image:title>Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-market-research-could-have-saved-openai-millions-of-dollars/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Market%20Research%20Could%20Have%20Saved%20OpenAI%20Millions.jpg</image:loc><image:caption>How Market Research Could Have Saved OpenAI Millions</image:caption><image:title>How Market Research Could Have Saved OpenAI Millions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-24-documentation-first-product-philosophy-with-josh-angotti/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1).png</image:loc><image:caption>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)</image:caption><image:title>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Josh%20Headshot.jpg</image:loc><image:caption>Josh Headshot</image:caption><image:title>Josh Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-chinas-market-potential-5-consumer-segments-you-cant-afford-to-ignore/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153092411-1-1.jpg</image:loc><image:caption>GettyImages-153092411-1-1</image:caption><image:title>GettyImages-153092411-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-05-25-39-6361-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-05-25-39-6361-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-05-25-39-6361-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-05-22-16-9560-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-05-22-16-9560-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-05-22-16-9560-PM</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/b2b/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AMA_580x578.png</image:loc><image:caption>WIM_AMA_580x578</image:caption><image:title>WIM_AMA_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>Business decision makers Bloomberg</image:caption><image:title>WIM_BloombergMedia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WI_online-and-offline-fieldwork-services-1</image:caption><image:title>WI_online-and-offline-fieldwork-services-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIM_Business-to-Business-1090x545</image:caption><image:title>WIM_Business-to-Business-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_B2B-Sector-46x46.png</image:loc><image:caption>IC_B2B-Sector-46x46</image:caption><image:title>IC_B2B-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><lastmod>2026-07-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-second-hand-shopping-and-its-implications-for-brand-positioning/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706145-1.jpg</image:loc><image:caption>GettyImages-1352706145-1</image:caption><image:title>GettyImages-1352706145-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thred-up-case-study-1024x683.jpg</image:loc><image:caption>thred-up-case-study-1024x683</image:caption><image:title>thred-up-case-study-1024x683</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/rural-market-research-challenges-and-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Sachit%20Gupta.png</image:loc><image:caption>Sachit Gupta</image:caption><image:title>Sachit Gupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1332629826.jpg</image:loc><image:caption>GettyImages-1332629826</image:caption><image:title>GettyImages-1332629826</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/debunking-12-common-misconceptions-about-data-science-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-24-2.png</image:loc><image:caption>Sample-for-blog-post-24-2</image:caption><image:title>Sample-for-blog-post-24-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-17-1024x535-3.png</image:loc><image:caption>2-17-1024x535-3</image:caption><image:title>2-17-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/kid-powered-green-shopping-how-children-are-influencing-parents-to-shop-sustainably/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-2-1024x535-4.png</image:loc><image:caption>5-2-1024x535-4</image:caption><image:title>5-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644-2.jpg</image:loc><image:caption>GettyImages-1144234644-2</image:caption><image:title>GettyImages-1144234644-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-37-25-6338-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-37-25-6338-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-37-25-6338-PM</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-numbers-the-art-of-storytelling-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1475800709.jpg</image:loc><image:caption>GettyImages-1475800709</image:caption><image:title>GettyImages-1475800709</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535.png</image:loc><image:caption>About-face_social-media-_About-face-1-05-1-1024x535</image:caption><image:title>About-face_social-media-_About-face-1-05-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/podcast/ep-16-ai-ethics-and-impact-with-neeti-shukla-mehta/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcast-episode-covers-1</image:caption><image:title>Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Neeti-Mehta-Shukla-3.jpg</image:loc><image:caption>Neeti-Mehta-Shukla-3</image:caption><image:title>Neeti-Mehta-Shukla-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/podcast/ep-14-the-art-and-science-of-market-research-podcast-with-noni-mcpherson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1707156308360.jpeg</image:loc><image:caption>1707156308360</image:caption><image:title>1707156308360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODE-X-14</image:caption><image:title>EPISODE-X-14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/9-most-effective-methods-for-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145150074.jpg</image:loc><image:caption>GettyImages-1145150074</image:caption><image:title>GettyImages-1145150074</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/why-global-campaigns-underperform-across-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Ikea-catalogue-global-messaging.png</image:loc><image:caption>Ikea-catalogue-global-messaging</image:caption><image:title>Ikea-catalogue-global-messaging</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sample-for-blog-post-72-1</image:caption><image:title>Sample-for-blog-post-72-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/McDonalds-in-India-menu-localization.jpeg</image:loc><image:caption>McDonalds-in-India-menu-localization</image:caption><image:title>McDonalds-in-India-menu-localization</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/knowledge/pets-take-priority-as-pet-owners-pull-back-elsewhere-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modern-millennials-and-brand-loyalty</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1.jpg</image:loc><image:caption>GettyImages-1300222293-1</image:caption><image:title>GettyImages-1300222293-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Momo_Murahashi.jpg</image:loc><image:caption>TP_Momo_Murahashi</image:caption><image:title>TP_Momo_Murahashi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kadence-japan-office.jpg</image:loc><image:caption>kadence-japan-office</image:caption><image:title>kadence-japan-office</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1325045150-1-740x720.jpg</image:loc><image:caption>kadence-japan-office</image:caption><image:title>WIM_GettyImages-1325045150-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-598919748-2180x1090.jpg</image:loc><image:caption>WIM_GettyImages-598919748-2180x1090</image:caption><image:title>WIM_GettyImages-598919748-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/case-study/creating-an-education-and-career-exploration-tool-to-wow-teens-with-american-student-assistance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:caption><image:title>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/service/concept-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept-testing-1090x545.jpg</image:loc><image:caption>Concept testing</image:caption><image:title>WIM_Concept-testing-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages-1088608128</image:caption><image:title>GettyImages-1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages-2231135271</image:caption><image:title>GettyImages-2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/kadence-international-offices/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/HeroMap_1418x534.gif</image:loc><image:caption>HeroMap_1418x534</image:caption><image:title>HeroMap_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Japan_407x186_004.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_Japan_407x186_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Uk_407x186_008.jpg</image:loc><image:caption>Kadence UK</image:caption><image:title>WIM_Uk_407x186_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thaliand_407x186_007.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_Thaliand_407x186_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore_407x186_006.jpg</image:loc><image:caption>Kadence Singapore</image:caption><image:title>WIM_Singapore_407x186_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_India_407x186_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usa_407x186_009.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_Usa_407x186_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Indonesia_407x186_001.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_Indonesia_407x186_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_China_407x186_001.png</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_China_407x186_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/IMG_0116-e1595413158743.jpeg</image:loc><image:caption>Kadence team</image:caption><image:title>IMG_0116-e1595413158743</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/ja/service/sensory-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Taste-test-sensory-research_1090x545.jpg</image:loc><image:caption>Taste test sensory research</image:caption><image:title>WIM_Taste-test-sensory-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-iot-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339844796-1.jpg</image:loc><image:caption>GettyImages-1339844796-1</image:caption><image:title>GettyImages-1339844796-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-asia-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Conducting-Online-Research-in-Asia-Small-223x300.png</image:loc><image:caption>Conducting-Online-Research-in-Asia-Small-223x300</image:caption><image:title>Conducting-Online-Research-in-Asia-Small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-shopper-journey-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-658472336-1.jpg</image:loc><image:caption>GettyImages-658472336-1</image:caption><image:title>GettyImages-658472336-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-01</lastmod></url><url><loc>https://kadence.com/knowledge/revving-up-innovation-the-surge-of-electric-vehicles-in-global-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-7-1</image:caption><image:title>Copy-of-Sample-for-blog-post-7-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-11-13-27-4309-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-11-13-27-4309-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-11-13-27-4309-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-use-of-text-analytics-in-market-research-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1296964974.jpg</image:loc><image:caption>GettyImages-1296964974</image:caption><image:title>GettyImages-1296964974</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-spending-power-of-seniors-is-reshaping-global-consumption-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages-451572543</image:caption><image:title>GettyImages-451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-2.png</image:loc><image:caption>submit-a-research-brief-1-3-1024x536-2</image:caption><image:title>submit-a-research-brief-1-3-1024x536-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2163331119.jpg</image:loc><image:caption>GettyImages-2163331119</image:caption><image:title>GettyImages-2163331119</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535.png</image:loc><image:caption>Travel-Journey-Profiles-1024x535</image:caption><image:title>Travel-Journey-Profiles-1024x535</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-role-of-a-focus-group-moderator/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-06-55-27-9802-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-06-55-27-9802-PM</image:caption><image:title>US-1024x535-Sep-19-2025-06-55-27-9802-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276371306-1-1.jpg</image:loc><image:caption>GettyImages-1276371306-1-1</image:caption><image:title>GettyImages-1276371306-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/gender-stereotyping-still-exists-and-how-brands-can-break-free-from-it/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535.png</image:loc><image:caption>fitness-tech-trends</image:caption><image:title>The-future-of-the-home-gym-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10.png</image:loc><image:caption>Sample-for-blog-post-10</image:caption><image:title>Sample-for-blog-post-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/strengthening-customer-connections-by-harnessing-the-power-of-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535.png</image:loc><image:caption>3-2-1024x535</image:caption><image:title>3-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-8.png</image:loc><image:caption>Template-Sample-for-blog-post-8</image:caption><image:title>Template-Sample-for-blog-post-8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/sector/luxury</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luxury-study-scaled.jpg</image:loc><image:caption>luxury-study-scaled</image:caption><image:title>luxury-study-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-washington-dc</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/zh-cn/office/philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Rave-PH.png</image:loc><image:caption>Rave-PH</image:caption><image:title>Rave-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Patrick-Dailey-PH.png</image:loc><image:caption>Patrick-Dailey-PH</image:caption><image:title>Patrick-Dailey-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Image_1024x683_002.jpg</image:loc><image:caption>WIM_Image_1024x683_002</image:caption><image:title>WIM_Image_1024x683_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ph_720x216.png</image:loc><image:caption>PH</image:caption><image:title>WIM_Ph_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Mary-Ann-PH.png</image:loc><image:caption>Mary-Ann-PH</image:caption><image:title>Mary-Ann-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Philippines_1418x534.gif</image:loc><image:caption>Slider Philippines</image:caption><image:title>WIM_Slider-Philippines_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards 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International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-quantitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-Sep-16-2025-10-58-53-4528-AM.png</image:loc><image:caption>The-Modern-Plate-1-Sep-16-2025-10-58-53-4528-AM</image:caption><image:title>The-Modern-Plate-1-Sep-16-2025-10-58-53-4528-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-Sep-16-2025-11-16-00-7155-AM.png</image:loc><image:caption>submit-a-research-brief-4-Sep-16-2025-11-16-00-7155-AM</image:caption><image:title>submit-a-research-brief-4-Sep-16-2025-11-16-00-7155-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-marta-longas-3143085-scaled.jpg</image:loc><image:caption>pexels-marta-longas-3143085-scaled</image:caption><image:title>pexels-marta-longas-3143085-scaled</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/knowledge/the-ultimate-playbook-for-b2b-market-research-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-34</image:caption><image:title>Copy-of-Sample-for-blog-post-34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sales-pack-43-1-1024x512.png</image:loc><image:caption>Sales-pack-43-1-1024x512</image:caption><image:title>Sales-pack-43-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/policy/customer-privacy-policy-uk</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-2.png</image:loc><image:caption>Kadence.com-preview-image (1)-2</image:caption><image:title>Kadence.com-preview-image (1)-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/knowledge/building-a-global-brand-and-lessons-from-leading-international-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-39.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-39</image:caption><image:title>Copy-of-Sample-for-blog-post-39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/following-their-gut-instincts-consumers-wouldnt-trust-fast-food-chains-to-provide-clean-meat/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/timothy-barlin-v_4RGBh3wus-unsplash-scaled-2.jpg</image:loc><image:caption>timothy-barlin-v_4RGBh3wus-unsplash-scaled-2</image:caption><image:title>timothy-barlin-v_4RGBh3wus-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-02-02-55-3572-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-02-02-55-3572-PM</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-02-02-55-3572-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-vancouver</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/zh-cn/service/focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Focus%20Group_1090x545.jpg</image:loc><image:caption>Focus Group</image:caption><image:title>WIM_Focus Group_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/case-study/understanding-perceptions-of-a-global-legal-talent-suppliers-pricing-model</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1371380410.jpg</image:loc><image:caption>GettyImages-1371380410</image:caption><image:title>GettyImages-1371380410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/case-study/embedding-a-customer-centric-culture-to-inform-all-areas-of-business-strategy-for-havells/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6th page hero sec</image:caption><image:title>6th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/office/ph-credentials-deck/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/case-study/supporting-a-global-pet-nutrition-leader-in-redesigning-their-packaging</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages-2223656176</image:caption><image:title>GettyImages-2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/knowledge/margin-of-error-calculator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545</image:caption><image:title>jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_tooltip.png</image:loc><image:caption>IC_tooltip</image:caption><image:title>IC_tooltip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://kadence.com/knowledge/the-science-behind-brand-consumer-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Science%20Behind%20Consumer%20Loyalty-1.jpg</image:loc><image:caption>The Science Behind Consumer Loyalty-1</image:caption><image:title>The Science Behind Consumer Loyalty-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lego-case-1024x554.png</image:loc><image:caption>Lego-customer-loyalty-case-study</image:caption><image:title>Lego-case-1024x554</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gym-shark-case-1024x682.jpg</image:loc><image:caption>#gymshark66-challenge-yourself-to-change</image:caption><image:title>Gym-shark-case-1024x682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/beauty-sales-rise-as-small-luxuries-defy-economic-gloom-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_download-report-1024x535.png</image:loc><image:caption>Download-the-About-Face-report</image:caption><image:title>About-face_download-report-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2112278814.jpg</image:loc><image:caption>GettyImages-2112278814</image:caption><image:title>GettyImages-2112278814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Luxury-Beauty-Tom-Ford-.png</image:loc><image:caption>Luxury-Beauty-Tom-Ford-</image:caption><image:title>Luxury-Beauty-Tom-Ford-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Luxury-Beauty-YSL-Beauty.png</image:loc><image:caption>Luxury-Beauty-YSL-Beauty</image:caption><image:title>Luxury-Beauty-YSL-Beauty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-3.png</image:loc><image:caption>submit-a-research-brief-4-4-1024x536-3</image:caption><image:title>submit-a-research-brief-4-4-1024x536-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/why-attention-is-becoming-retails-most-scarce-asset/</loc><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/decoding-the-uk-consumer-landscape-a-deep-dive-into-regional-nuances-and-myths/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-07-1-1024x535-2.png</image:loc><image:caption>About-face_social-media-_About-face-1-07-1-1024x535-2</image:caption><image:title>About-face_social-media-_About-face-1-07-1-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:caption><image:title>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-2.jpg</image:loc><image:caption>GettyImages-1486867890-2</image:caption><image:title>GettyImages-1486867890-2</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/latest-report-emerging-global-trends-in-the-beverage-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages-616010722</image:caption><image:title>GettyImages-616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Cover-Emerging-Global-Trends-214x300.png</image:loc><image:caption>Cover-Emerging-Global-Trends-214x300</image:caption><image:title>Cover-Emerging-Global-Trends-214x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/strengthening-customer-connections-by-harnessing-the-power-of-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-8-2.png</image:loc><image:caption>Template-Sample-for-blog-post-8-2</image:caption><image:title>Template-Sample-for-blog-post-8-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535-3.png</image:loc><image:caption>3-2-1024x535-3</image:caption><image:title>3-2-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/maximizing-business-success-conducting-effective-market-research-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535-4.png</image:loc><image:caption>3-2-1024x535-4</image:caption><image:title>3-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1423074216.jpg</image:loc><image:caption>GettyImages-1423074216</image:caption><image:title>GettyImages-1423074216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-toy-industrys-next-big-bet/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keeping-up-with-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2002804445-1.jpg</image:loc><image:caption>GettyImages-2002804445-1</image:caption><image:title>GettyImages-2002804445-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/sector/kids-and-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sample-for-blog-post-96</image:caption><image:title>Sample-for-blog-post-96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282.jpg</image:loc><image:caption>GettyImages-1309559282</image:caption><image:title>GettyImages-1309559282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Kids-children.svg</image:loc><image:caption>IC_Kids-children</image:caption><image:title>IC_Kids-children</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-1090x545.png</image:loc><image:caption>Kids Youth</image:caption><image:title>WIM_Kids-Youth-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(6).jpg</image:loc><image:caption>admin-ajax (6)</image:caption><image:title>admin-ajax (6)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/what-makes-indonesia-an-emerging-market-for-foreign-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346458537-scaled.jpg</image:loc><image:caption>GettyImages-1346458537-scaled</image:caption><image:title>GettyImages-1346458537-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/ai-adoption-engine-safety-knowledge-and-trust/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4/medium.jpg</video:thumbnail_loc><video:title>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:title><video:description>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:description><video:content_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4</video:content_loc><video:duration>1886</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock-2072804536</image:caption><image:title>iStock-2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI%20Adoption%20east%20vs%20west.png</image:loc><image:caption>AI Adoption east vs west</image:caption><image:title>AI Adoption east vs west</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI%20as%20a%20hero.png</image:loc><image:caption>AI as a hero</image:caption><image:title>AI as a hero</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/sector/consumer-goods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-1090x545.png</image:loc><image:caption>WIM_Consumer-Goods-1090x545</image:caption><image:title>WIM_Consumer-Goods-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>about-face-for-web</image:caption><image:title>about-face-for-web</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages-1338764219</image:caption><image:title>GettyImages-1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Packaged-Consumer-Goods.svg</image:loc><image:caption>IC_Packaged-Consumer-Goods</image:caption><image:title>IC_Packaged-Consumer-Goods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1087959426.jpg</image:loc><image:caption>GettyImages-1087959426</image:caption><image:title>GettyImages-1087959426</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/service/customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2180083152.jpg</image:loc><image:caption>GettyImages-2180083152</image:caption><image:title>GettyImages-2180083152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144861020-1.jpg</image:loc><image:caption>GettyImages-1144861020-1</image:caption><image:title>GettyImages-1144861020-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-Satisfaction_1090x545.jpg</image:loc><image:caption>Customer satisfaction research</image:caption><image:title>WIM_Customer-Satisfaction_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction-1.png</image:loc><image:caption>Customer-staisfaction-1</image:caption><image:title>Customer-staisfaction-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/sector/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-814x372.png</image:loc><image:caption>WIM_Agriculture-2-814x372</image:caption><image:title>WIM_Agriculture-2-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>Financial Services</image:caption><image:title>WIM_Financial-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Advertising-814x372.png</image:loc><image:caption>WIM_Advertising-814x372</image:caption><image:title>WIM_Advertising-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-814x372.png</image:loc><image:caption>WIM_Automotive-814x372</image:caption><image:title>WIM_Automotive-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TP_Bianca_202406_004</image:caption><image:title>TP_Bianca_202406_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media-1-814x372.png</image:loc><image:caption>WIM_Media-1-814x372</image:caption><image:title>WIM_Media-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Tech-814x372.png</image:loc><image:caption>WIM_Tech-814x372</image:caption><image:title>WIM_Tech-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-380x380.jpg</image:loc><image:caption>TP_Cindi-Collet-380x380</image:caption><image:title>TP_Cindi-Collet-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-814x372.png</image:loc><image:caption>WIM_Ecommerce-814x372</image:caption><image:title>WIM_Ecommerce-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-814x372.png</image:loc><image:caption>WIM_Food-and-Beverage-814x372</image:caption><image:title>WIM_Food-and-Beverage-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_kadence-sectors.jpg</image:loc><image:caption>WH_kadence-sectors</image:caption><image:title>WH_kadence-sectors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-814x372.png</image:loc><image:caption>WIM_Business-to-Business-814x372</image:caption><image:title>WIM_Business-to-Business-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-814x372.png</image:loc><image:caption>WIM_Consumer-Goods-814x372</image:caption><image:title>WIM_Consumer-Goods-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-814x372.png</image:loc><image:caption>WIM_Animal-Health-814x372</image:caption><image:title>WIM_Animal-Health-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-814x372.png</image:loc><image:caption>WIM_Telecommunications-814x372</image:caption><image:title>WIM_Telecommunications-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TP_Digo-cropped-600x600</image:caption><image:title>TP_Digo-cropped-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-814x372.png</image:loc><image:caption>WIM_Kids-Youth-814x372</image:caption><image:title>WIM_Kids-Youth-814x372</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/podcast/ep-8-voices-of-visionaries-the-future-festival-edition-part-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featured img ep 8</image:caption><image:title>featured img ep 8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-market-research-guide-to-navigating-the-thrill-of-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-02-26-31-2922-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-02-26-31-2922-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-02-26-31-2922-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-62-2.png</image:loc><image:caption>Sample-for-blog-post-62-2</image:caption><image:title>Sample-for-blog-post-62-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-research-helps-validate-the-need-for-a-new-product-ensuring-the-idea-is-innovative-viable-and-necessary-from-a-consumer-perspective-410x1024-2.png</image:loc><image:caption>Market-research-helps-validate-the-need-for-a-new-product-ensuring-the-idea-is-innovative-viable-and-necessary-from-a-consumer-perspective-410x1024-2</image:caption><image:title>Market-research-helps-validate-the-need-for-a-new-product-ensuring-the-idea-is-innovative-viable-and-necessary-from-a-consumer-perspective-410x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-02-26-47-4364-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-02-26-47-4364-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-02-26-47-4364-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/sector/agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages-1644970176</image:caption><image:title>GettyImages-1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages-1305487364-1-500x500</image:caption><image:title>GettyImages-1305487364-1-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Modern-Plate_580x580.png</image:loc><image:caption>Modern-Plate</image:caption><image:title>WIM_Modern-Plate_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Agriculture-Sector-46x46.png</image:loc><image:caption>IC_Agriculture-Sector-46x46</image:caption><image:title>IC_Agriculture-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Climate-Resilient%20Crops%20Face%20Global%20Hurdles.jpg</image:loc><image:caption>Why Climate-Resilient Crops Face Global Hurdles</image:caption><image:title>Why Climate-Resilient Crops Face Global Hurdles</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-1.jpg</image:loc><image:caption>GettyImages-153574050-1</image:caption><image:title>GettyImages-153574050-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-1090x545.png</image:loc><image:caption>Agriculture</image:caption><image:title>WIM_Agriculture-2-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/helping-singapore-changi-airport-strategise-brand-communication-in-a-global-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL_2133x858_Jewel_Tower2-1-1000x858</image:caption><image:title>BL_2133x858_Jewel_Tower2-1-1000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-how-asias-youth-are-redefining-luxury-travel</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Leisure-Travel-Regional-Study-report-cover-FINAL-300x193.png</image:loc><image:caption>Leisure-Travel-Regional-Study-report-cover</image:caption><image:title>Leisure-Travel-Regional-Study-report-cover-FINAL-300x193</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages-1605071015</image:caption><image:title>GettyImages-1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-millennial-metamorphosis-what-matters-to-them-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-69-1.png</image:loc><image:caption>Sample-for-blog-post-69-1</image:caption><image:title>Sample-for-blog-post-69-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-04-04-26-3984-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-04-04-26-3984-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-04-04-26-3984-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/llWjEBT8c7pwLHotKgS2yypcnbroMVw_A9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9Psk-Nlax7pNHGJNyMX9qE6WW5Bxl24_YuWVdex88Rq8zoTEyR7T3-1.png</image:loc><image:caption>llWjEBT8c7pwLHotKgS2yypcnbroMVw_A9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9Psk-Nlax7pNHGJNyMX9qE6WW5Bxl24_YuWVdex88Rq8zoTEyR7T3-1</image:caption><image:title>llWjEBT8c7pwLHotKgS2yypcnbroMVw_A9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9Psk-Nlax7pNHGJNyMX9qE6WW5Bxl24_YuWVdex88Rq8zoTEyR7T3-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-03-32-44-4773-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-03-32-44-4773-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-03-32-44-4773-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-4</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-4.png</image:loc><image:caption>5-16-1024x535-4</image:caption><image:title>5-16-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1470075185-1.jpg</image:loc><image:caption>GettyImages-1470075185-1</image:caption><image:title>GettyImages-1470075185-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-brand-awareness-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1310571743-1.jpg</image:loc><image:caption>GettyImages-1310571743-1</image:caption><image:title>GettyImages-1310571743-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages-2177568579</image:caption><image:title>GettyImages-2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://kadence.com/knowledge/seeds-of-change-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages-1644970176</image:caption><image:title>GettyImages-1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover_-Seeds-of-Change-e1739469931992-300x212.png</image:loc><image:caption>cover_-Seeds-of-Change-e1739469931992-300x212</image:caption><image:title>cover_-Seeds-of-Change-e1739469931992-300x212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/product-testing-methods-and-best-practices/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370512298-scaled-2.jpg</image:loc><image:caption>GettyImages-1370512298-scaled-2</image:caption><image:title>GettyImages-1370512298-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-10-trends-for-e-commerce-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-06-34-43-5014-PM.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-06-34-43-5014-PM</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-06-34-43-5014-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T124507_785-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T124507_785-1</image:caption><image:title>Sample-for-blog-post-2024-07-19T124507_785-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/how-to-conduct-market-research-in-emerging-markets-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289307967.jpg</image:loc><image:caption>GettyImages-1289307967</image:caption><image:title>GettyImages-1289307967</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535.png</image:loc><image:caption>10-1024x535</image:caption><image:title>10-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sample-for-blog-post-15</image:caption><image:title>Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-2.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-2</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/case-study/understanding-usage-and-perceptions-of-plug-in-hybrid-electric-vehicles-to-shape-future-communications-for-mitsubishi-motors-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages-638547772</image:caption><image:title>GettyImages-638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie 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pack #52- Riding the Next Growth Engine-cover for website-1</image:caption><image:title>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2352-%20Riding%20the%20Next%20Growth%20Engine-cover%20for%20website.png</image:loc><image:caption>Sales pack #52- Riding the Next Growth Engine-cover for website</image:caption><image:title>Sales pack #52- Riding the Next Growth Engine-cover for website</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://kadence.com/knowledge/harnessing-ai-for-next-gen-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1129543739-3.jpg</image:loc><image:caption>GettyImages-1129543739-3</image:caption><image:title>GettyImages-1129543739-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-canada</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-indias-youth-are-embracing-neo-banks/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-Whos-Shaping-Finance-1-1024x535-1.png</image:loc><image:caption>Finance-Whos-Shaping-Finance-1-1024x535-1</image:caption><image:title>Finance-Whos-Shaping-Finance-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1482231173-1.jpg</image:loc><image:caption>GettyImages-1482231173-1</image:caption><image:title>GettyImages-1482231173-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-food-and-beverage-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Food%20and%20Beverage%20Industry%20in%202025.jpg</image:loc><image:caption>Top 4 Trends Set to Disrupt the Food and Beverage Industry in 2025</image:caption><image:title>Top 4 Trends Set to Disrupt the Food and Beverage Industry in 2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>dining-personas</image:caption><image:title>Dining-cover-2-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-rules-of-brand-trust-in-the-ai-age/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20control%20builds%20trust%20in%20AI-led%20experiences..png</image:loc><image:caption>How control builds trust in AI-led experiences.</image:caption><image:title>How control builds trust in AI-led experiences.</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2238760313.jpg</image:loc><image:caption>GettyImages-2238760313</image:caption><image:title>GettyImages-2238760313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/service/focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528-2.jpg</image:loc><image:caption>GettyImages-486613528-2</image:caption><image:title>GettyImages-486613528-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304-1.jpg</image:loc><image:caption>GettyImages-1790208304-1</image:caption><image:title>GettyImages-1790208304-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22-1.png</image:loc><image:caption>Sample-for-blog-post-22-1</image:caption><image:title>Sample-for-blog-post-22-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Focus%20Group_1090x545.jpg</image:loc><image:caption>Focus Group</image:caption><image:title>WIM_Focus Group_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/tackling-bias-in-data-driven-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1</image:caption><image:title>download-agency-crcredentials-or-brochure-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512.png</image:loc><image:caption>Millennials-are-champions-of-equality</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tackling%20Bias%20in%20Data-Driven%20Research.jpg</image:loc><image:caption>Tackling Bias in Data-Driven Research</image:caption><image:title>Tackling Bias in Data-Driven Research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/understanding-usage-and-perceptions-of-plug-in-hybrid-electric-vehicles-to-shape-future-communications-for-mitsubishi-motors-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>light-trails-on-highway-at-night-315938-1000x1000</image:caption><image:title>light-trails-on-highway-at-night-315938-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/chatbot-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1017906110-2.jpg</image:loc><image:caption>GettyImages-1017906110-2</image:caption><image:title>GettyImages-1017906110-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/concept-testing-how-brands-design-and-launch-winning-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1140336344-e1672164098954-2.jpg</image:loc><image:caption>GettyImages-1140336344-e1672164098954-2</image:caption><image:title>GettyImages-1140336344-e1672164098954-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/navigating-marketing-costs-in-times-of-high-inflation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1399998055.jpg</image:loc><image:caption>GettyImages-1399998055</image:caption><image:title>GettyImages-1399998055</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-1.png</image:loc><image:caption>General-The-Future-of-Finance-1-1024x535-1</image:caption><image:title>General-The-Future-of-Finance-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/aligning-your-value-proposition-with-emerging-consumer-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324145567-2.jpg</image:loc><image:caption>GettyImages-1324145567-2</image:caption><image:title>GettyImages-1324145567-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-03-54-11-8063-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-03-54-11-8063-PM</image:caption><image:title>US-1024x535-Sep-19-2025-03-54-11-8063-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/pet-parenting-goes-premium-as-owners-prioritise-wellness-over-cost/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>download-agency-credentials-or-brochure-3</image:caption><image:title>download-agency-credentials-or-brochure-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modern-millennials-and-brand-loyalty</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(1).png</image:loc><image:caption>admin-ajax (1)</image:caption><image:title>admin-ajax (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-germany</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/service/neuroscience/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Neuroscience_1090x545.jpg</image:loc><image:caption>Neuroscience</image:caption><image:title>WIM_Neuroscience_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unveiling-trends-and-health-concerns-in-earphone-and-headphone-usage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/05-Awareness-of-hearing-loss@3x-1-926x1024-1.png</image:loc><image:caption>05-Awareness-of-hearing-loss@3x-1-926x1024-1</image:caption><image:title>05-Awareness-of-hearing-loss@3x-1-926x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/03-Effort-Ear-Health@3x-1-1024x835-1.png</image:loc><image:caption>03-Effort-Ear-Health@3x-1-1024x835-1</image:caption><image:title>03-Effort-Ear-Health@3x-1-1024x835-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>The-definitive-guide-to-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXd6DI9Wz4INl20vDo3vXrZKrkZD6jBtt59zAXkFRH0HQn4lyqACs95bkWY3AWAiQEIgJtsw16Fy4ezFrhiOKjJ07J9cuTfCiFhvRtM1RMq-CPuTGhWSeGbdVM-XMq_FMXPH8McZq4hkWKW9B.png</image:loc><image:caption>AD_4nXd6DI9Wz4INl20vDo3vXrZKrkZD6jBtt59zAXkFRH0HQn4lyqACs95bkWY3AWAiQEIgJtsw16Fy4ezFrhiOKjJ07J9cuTfCiFhvRtM1RMq-CPuTGhWSeGbdVM-XMq_FMXPH8McZq4hkWKW9B</image:caption><image:title>AD_4nXd6DI9Wz4INl20vDo3vXrZKrkZD6jBtt59zAXkFRH0HQn4lyqACs95bkWY3AWAiQEIgJtsw16Fy4ezFrhiOKjJ07J9cuTfCiFhvRtM1RMq-CPuTGhWSeGbdVM-XMq_FMXPH8McZq4hkWKW9B</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-2-1.png</image:loc><image:caption>Hero-image-6@3x-2-1</image:caption><image:title>Hero-image-6@3x-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/01-Usage-and-Frequency@3x-1-710x1024.png</image:loc><image:caption>01-Usage-and-Frequency@3x-1-710x1024</image:caption><image:title>01-Usage-and-Frequency@3x-1-710x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Anxiety-Ear-Health@3x-1-1024x807-1.png</image:loc><image:caption>04-Anxiety-Ear-Health@3x-1-1024x807-1</image:caption><image:title>04-Anxiety-Ear-Health@3x-1-1024x807-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/seven-technology-trends-transforming-the-market-research-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-670967580-e1653066421395.jpg</image:loc><image:caption>GettyImages-670967580-e1653066421395</image:caption><image:title>GettyImages-670967580-e1653066421395</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/hall-test/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled.jpg</image:loc><image:caption>CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled</image:caption><image:title>CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436.jpg</image:loc><image:caption>GettyImages-872680436</image:caption><image:title>GettyImages-872680436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages-1864355711</image:caption><image:title>GettyImages-1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/two-asian-consumers-are-pulling-the-market-in-opposite-directions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-2-Spending-Split.png</image:loc><image:caption>Graphic-2-Spending-Split</image:caption><image:title>Graphic-2-Spending-Split</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-5-Contentment-and-Hunger.png</image:loc><image:caption>Graphic-5-Contentment-and-Hunger</image:caption><image:title>Graphic-5-Contentment-and-Hunger</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic%201-Two-Archetypes.png</image:loc><image:caption>Graphic 1-Two-Archetypes</image:caption><image:title>Graphic 1-Two-Archetypes</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-3-Ambition-Gap.png</image:loc><image:caption>Graphic-3-Ambition-Gap</image:caption><image:title>Graphic-3-Ambition-Gap</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-4-Optimism-Premium.png</image:loc><image:caption>Graphic-4-Optimism-Premium</image:caption><image:title>Graphic-4-Optimism-Premium</image:title></image:image><lastmod>2026-02-14</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/tiktok-made-me-buy-it-but-did-i-keep-it/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1285078868-1.jpg</image:loc><image:caption>GettyImages-1285078868-1</image:caption><image:title>GettyImages-1285078868-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TikTok-Made-Me-Buy-It%E2%80%94But-Did-I-Keep-It-2-205x1024-1.png</image:loc><image:caption>TikTok-Made-Me-Buy-It—But-Did-I-Keep-It-2-205x1024-1</image:caption><image:title>TikTok-Made-Me-Buy-It—But-Did-I-Keep-It-2-205x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/a-guide-to-market-research-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1024x535.png</image:loc><image:caption>About-face_social-media-_About-face-1-02-1-1024x535</image:caption><image:title>About-face_social-media-_About-face-1-02-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-1-1-1.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-1-1-1</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-1-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887.jpg</image:loc><image:caption>GettyImages-1281207887</image:caption><image:title>GettyImages-1281207887</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/everything-you-need-to-know-about-creating-marketing-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157-1.jpg</image:loc><image:caption>GettyImages-1369301157-1</image:caption><image:title>GettyImages-1369301157-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segments-of-citrus-fruits-1</image:caption><image:title>Segments-of-citrus-fruits-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/guide-to-consumer-product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-kindel-media-6994189-1024x577-2.jpg</image:loc><image:caption>pexels-kindel-media-6994189-1024x577-2</image:caption><image:title>pexels-kindel-media-6994189-1024x577-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-08-24-51-3691-PM.jpg</image:loc><image:caption>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-08-24-51-3691-PM</image:caption><image:title>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-08-24-51-3691-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/how-millennial-and-gen-x-parents-are-shaping-the-markets-targeting-their-children/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages-1144234644</image:caption><image:title>GettyImages-1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512.png</image:loc><image:caption>Millennials-are-champions-of-equality</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Asian-parenting.png</image:loc><image:caption>Asian-parenting</image:caption><image:title>Asian-parenting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dior-Baby.png</image:loc><image:caption>Dior-Baby</image:caption><image:title>Dior-Baby</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Geniebook.png</image:loc><image:caption>Geniebook</image:caption><image:title>Geniebook</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/European-upbringing-of-Gen-alpha.png</image:loc><image:caption>European-upbringing-of-Gen-alpha</image:caption><image:title>European-upbringing-of-Gen-alpha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-boutique-upbringing.png</image:loc><image:caption>UK-boutique-upbringing</image:caption><image:title>UK-boutique-upbringing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UppaBaby.png</image:loc><image:caption>UppaBaby</image:caption><image:title>UppaBaby</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/American-parenting-gen-alpha.png</image:loc><image:caption>American-parenting-gen-alpha</image:caption><image:title>American-parenting-gen-alpha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561.jpg</image:loc><image:caption>GettyImages-1386719561</image:caption><image:title>GettyImages-1386719561</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/taste-trust-or-trend-decoding-the-plant-based-milk-movement/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-75939350.jpg</image:loc><image:caption>GettyImages-75939350</image:caption><image:title>GettyImages-75939350</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>types-of-traveler-personas</image:caption><image:title>Travel-Wanderlust-Unveiled-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages-1864355711</image:caption><image:title>GettyImages-1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-retail-intelligence-is-hiding-in-the-mirror/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1249806681.jpg</image:loc><image:caption>GettyImages-1249806681</image:caption><image:title>GettyImages-1249806681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Rebecca-Minkoffs-fitting-rooms.png</image:loc><image:caption>Rebecca-Minkoffs-fitting-rooms</image:caption><image:title>Rebecca-Minkoffs-fitting-rooms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/RFID-linked-smart-mirrors.png</image:loc><image:caption>RFID-linked-smart-mirrors</image:caption><image:title>RFID-linked-smart-mirrors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sephoras-Virtual-Artist.png</image:loc><image:caption>Sephoras-Virtual-Artist</image:caption><image:title>Sephoras-Virtual-Artist</image:title></image:image><lastmod>2026-06-01</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/unlocking-subscription-growth-understanding-consumer-behaviour-in-digital-news/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages-2248369945</image:caption><image:title>GettyImages-2248369945</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/knowledge/empathy-maps-a-deep-dive-into-visualising-customer-experiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512.png</image:loc><image:caption>General-Discover-the-Future-of-Entertainment-1024x512</image:caption><image:title>General-Discover-the-Future-of-Entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Empathy%20Maps-%20A%20Deep%20Dive%20into%20Visualising%20Customer%20Experience.jpg</image:loc><image:caption>Empathy Maps- A Deep Dive into Visualising Customer Experience</image:caption><image:title>Empathy Maps- A Deep Dive into Visualising Customer Experience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-global-campaigns-underperform-across-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/McDonalds-in-India-menu-localization.jpeg</image:loc><image:caption>McDonalds-in-India-menu-localization</image:caption><image:title>McDonalds-in-India-menu-localization</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Ikea-catalogue-global-messaging.png</image:loc><image:caption>Ikea-catalogue-global-messaging</image:caption><image:title>Ikea-catalogue-global-messaging</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/knowledge/a-guide-to-diversity-and-inclusion-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keeping-up-with-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/A-guide-to-diversity-and-inclusion-in-market-research.jpg</image:loc><image:caption>A-guide-to-diversity-and-inclusion-in-market-research</image:caption><image:title>A-guide-to-diversity-and-inclusion-in-market-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-art-of-storytelling-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Think-Different-2.png</image:loc><image:caption>Think-Different-2</image:caption><image:title>Think-Different-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TOMS-2.png</image:loc><image:caption>TOMS-2</image:caption><image:title>TOMS-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-3.png</image:loc><image:caption>Glossier-3</image:caption><image:title>Glossier-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/John-Lewis-Copy-1-2.png</image:loc><image:caption>John-Lewis-Copy-1-2</image:caption><image:title>John-Lewis-Copy-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Share_a_Coke1-2.png</image:loc><image:caption>Share_a_Coke1-2</image:caption><image:title>Share_a_Coke1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/According-to-research-2.png</image:loc><image:caption>According-to-research-2</image:caption><image:title>According-to-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-814167708-scaled-2.jpg</image:loc><image:caption>GettyImages-814167708-scaled-2</image:caption><image:title>GettyImages-814167708-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Innocent-Drinks-3.png</image:loc><image:caption>Innocent-Drinks-3</image:caption><image:title>Innocent-Drinks-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hubspot-stat-2.png</image:loc><image:caption>Hubspot-stat-2</image:caption><image:title>Hubspot-stat-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lululemon-1-2.png</image:loc><image:caption>Lululemon-1-2</image:caption><image:title>Lululemon-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Titan-2.png</image:loc><image:caption>Titan-2</image:caption><image:title>Titan-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dove-2.png</image:loc><image:caption>Dove-2</image:caption><image:title>Dove-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_iStock-958971100-2180x1090.jpg</image:loc><image:caption>WIM_iStock-958971100-2180x1090</image:caption><image:title>WIM_iStock-958971100-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/iStock-958971100-scaled.jpg</image:loc><image:caption>iStock-958971100-scaled</image:caption><image:title>iStock-958971100-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/young-japan-is-learning-to-invest-before-banks-reach-them/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201-Asset-Management-Japanese-investor-behavior.png</image:loc><image:caption>Fig 1-Asset-Management-Japanese-investor-behavior</image:caption><image:title>Fig 1-Asset-Management-Japanese-investor-behavior</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-5b-Selection-Criteria-for-young-japanese-investors%20(1).png</image:loc><image:caption>Fig-5b-Selection-Criteria-for-young-japanese-investors (1)</image:caption><image:title>Fig-5b-Selection-Criteria-for-young-japanese-investors (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%205A-what-young-stock-investors-in-japan-want.png</image:loc><image:caption>Fig 5A-what-young-stock-investors-in-japan-want</image:caption><image:title>Fig 5A-what-young-stock-investors-in-japan-want</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Olive-integrated-retail-financial-service-japan.png</image:loc><image:caption>Olive-integrated-retail-financial-service-japan</image:caption><image:title>Olive-integrated-retail-financial-service-japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-1536x864.png</image:loc><image:caption>Financial-Services-personas-cover-1536x864</image:caption><image:title>Financial-Services-personas-cover-1536x864</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-6-young-japanese-non-investors.png</image:loc><image:caption>Fig-6-young-japanese-non-investors</image:caption><image:title>Fig-6-young-japanese-non-investors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Investment-Triggers-for-japanese-youth.png</image:loc><image:caption>Fig-3-Investment-Triggers-for-japanese-youth</image:caption><image:title>Fig-3-Investment-Triggers-for-japanese-youth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Objectives-of-young-japanese-investors.png</image:loc><image:caption>Fig-4-Objectives-of-young-japanese-investors</image:caption><image:title>Fig-4-Objectives-of-young-japanese-investors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Pay-Pay-app-Japan.webp</image:loc><image:caption>Pay-Pay-app-Japan</image:caption><image:title>Pay-Pay-app-Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-Investment-Products-Japanese-Youth-invests-in.png</image:loc><image:caption>Fig-2-Investment-Products-Japanese-Youth-invests-in</image:caption><image:title>Fig-2-Investment-Products-Japanese-Youth-invests-in</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-mumbai</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>Gateway Of India - Mumbai</image:caption><image:title>Gateway Of India - Mumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/can-india-beat-china-as-the-next-manufacturing-hub-of-the-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1227362512-1.jpg</image:loc><image:caption>GettyImages-1227362512-1</image:caption><image:title>GettyImages-1227362512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/ja/case-study/gobear%E3%81%AE%E6%B1%8E%E3%82%A2%E3%82%B8%E3%82%A2%E3%83%95%E3%82%A1%E3%82%A4%E3%83%8A%E3%83%B3%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%98%E3%83%AB%E3%82%B9%E3%82%A4%E3%83%B3%E3%83%87%E3%83%83%E3%82%AF/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7th oage hero sec</image:caption><image:title>7th oage hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Agriculture-Sector-46x46.png</image:loc><image:caption>IC_Agriculture-Sector-46x46</image:caption><image:title>IC_Agriculture-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-1090x545.png</image:loc><image:caption>Agriculture</image:caption><image:title>WIM_Agriculture-2-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Modern-Plate_580x580.png</image:loc><image:caption>Modern-Plate</image:caption><image:title>WIM_Modern-Plate_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-does-it-take-to-delight-todays-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02zKadence_Customer_Delight_infographic-scaled-1.jpg</image:loc><image:caption>20190522-02zKadence_Customer_Delight_infographic-scaled-1</image:caption><image:title>20190522-02zKadence_Customer_Delight_infographic-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-b2b-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-07-52-26-2902-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-07-52-26-2902-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-07-52-26-2902-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages-2048631679-2</image:caption><image:title>GettyImages-2048631679-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-gen-z-insights-into-the-newest-consumer-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Zomato.png</image:loc><image:caption>Zomato</image:caption><image:title>Zomato</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327163560.jpg</image:loc><image:caption>GettyImages-1327163560</image:caption><image:title>GettyImages-1327163560</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McDonalds-2.png</image:loc><image:caption>McDonalds-2</image:caption><image:title>McDonalds-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pepsi-bring-happiness-home.png</image:loc><image:caption>Pepsi-bring-happiness-home</image:caption><image:title>Pepsi-bring-happiness-home</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-you-cant-stop-us.png</image:loc><image:caption>Nike-you-cant-stop-us</image:caption><image:title>Nike-you-cant-stop-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lays.png</image:loc><image:caption>Lays</image:caption><image:title>Lays</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Taco-Bell.png</image:loc><image:caption>Taco-Bell</image:caption><image:title>Taco-Bell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Grab.png</image:loc><image:caption>Grab</image:caption><image:title>Grab</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fabletics.png</image:loc><image:caption>Fabletics</image:caption><image:title>Fabletics</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Depop.png</image:loc><image:caption>Depop</image:caption><image:title>Depop</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Greggs.png</image:loc><image:caption>Greggs</image:caption><image:title>Greggs</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-Feeling-Like-campaign.png</image:loc><image:caption>Glossier-Feeling-Like-campaign</image:caption><image:title>Glossier-Feeling-Like-campaign</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/fitness-and-medtech-research-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages-1237011854</image:caption><image:title>GettyImages-1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/the-top-five-challenges-in-international-marketing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/10-trends-to-watch-in-agriculture-in-2024-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-3.png</image:loc><image:caption>Seeds-of-Change-Plant-based-trends-1024x512-3</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176-2.jpg</image:loc><image:caption>GettyImages-1644970176-2</image:caption><image:title>GettyImages-1644970176-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-consumers-may-not-know-what-really-shaped-their-choices/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Consumers-Remember-vs-What-Actually-Shaped-the-Choice.png</image:loc><image:caption>What-Consumers-Remember-vs-What-Actually-Shaped-the-Choice</image:caption><image:title>What-Consumers-Remember-vs-What-Actually-Shaped-the-Choice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/request-a-proposal-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/policy/fraud-alert-us/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/knowledge/the-myriad-faces-of-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535.png</image:loc><image:caption>Who-Are-Todays-Pet-Parents</image:caption><image:title>Pets-Who-Are-Todays-Pet-Parents-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Many%20Faces%20of%20Market%20Research.jpg</image:loc><image:caption>The Many Faces of Market Research</image:caption><image:title>The Many Faces of Market Research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Gen%20X%20Follows%20Brands%20Online.png</image:loc><image:caption>Why Gen X Follows Brands Online</image:caption><image:title>Why Gen X Follows Brands Online</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Gen%20X%20Remembers%20Brands.png</image:loc><image:caption>How Gen X Remembers Brands</image:caption><image:title>How Gen X Remembers Brands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156057713.jpg</image:loc><image:caption>GettyImages-2156057713</image:caption><image:title>GettyImages-2156057713</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, 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ad</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-12-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-ecommerce-on-the-handmade-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-83493472-1-e1672165763469-1.jpg</image:loc><image:caption>GettyImages-83493472-1-e1672165763469-1</image:caption><image:title>GettyImages-83493472-1-e1672165763469-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-legacy-beauty-brands-adapt-to-win-over-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/MsV4m-3Dqv-YBbmwDnNm5PL8jsnbbGtk6DF8_GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vF-FrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE-2.png</image:loc><image:caption>MsV4m-3Dqv-YBbmwDnNm5PL8jsnbbGtk6DF8_GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vF-FrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE-2</image:caption><image:title>MsV4m-3Dqv-YBbmwDnNm5PL8jsnbbGtk6DF8_GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vF-FrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erAJOLXhMVlz9XVm-zwDZDTT0aiymJOL_wJETHHNikq7BYGpTrRlihUBL-M_jS3MkqHUgys7BouQQ_mw59fVBFSQDkERp9_X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf-2.png</image:loc><image:caption>erAJOLXhMVlz9XVm-zwDZDTT0aiymJOL_wJETHHNikq7BYGpTrRlihUBL-M_jS3MkqHUgys7BouQQ_mw59fVBFSQDkERp9_X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf-2</image:caption><image:title>erAJOLXhMVlz9XVm-zwDZDTT0aiymJOL_wJETHHNikq7BYGpTrRlihUBL-M_jS3MkqHUgys7BouQQ_mw59fVBFSQDkERp9_X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-58-2.png</image:loc><image:caption>Sample-for-blog-post-58-2</image:caption><image:title>Sample-for-blog-post-58-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-beauty-personas-768x401.png</image:loc><image:caption>beauty-personas</image:caption><image:title>8-beauty-personas-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-indonesias-healthcare-potential-through-online-pharmacies-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beauty-trends</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447360168-1.jpg</image:loc><image:caption>GettyImages-1447360168-1</image:caption><image:title>GettyImages-1447360168-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Randy%20Fajrian.jpeg</image:loc><image:caption>Randy Fajrian</image:caption><image:title>Randy Fajrian</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-16-ai-ethics-and-impact-with-neeti-shukla-mehta/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcast-episode-covers-1</image:caption><image:title>Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Neeti-Mehta-Shukla-3.jpg</image:loc><image:caption>Neeti-Mehta-Shukla-3</image:caption><image:title>Neeti-Mehta-Shukla-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-indonesias-consumer-spending-tightens-after-lebaran/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1862015097.jpg</image:loc><image:caption>GettyImages-1862015097</image:caption><image:title>GettyImages-1862015097</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Seno-Buwono-headshot.jpeg</image:loc><image:caption>Seno-Buwono-headshot</image:caption><image:title>Seno-Buwono-headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-436x218-Sep-19-2025-04-02-20-9840-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-436x218-Sep-19-2025-04-02-20-9840-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-436x218-Sep-19-2025-04-02-20-9840-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-singapore-culture-740x720.jpg</image:loc><image:caption>WIM_kadence-singapore-culture-740x720</image:caption><image:title>WIM_kadence-singapore-culture-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/98bcb40f11eea3cb66dc988f349bfcb9-1.jpg</image:loc><image:caption>98bcb40f11eea3cb66dc988f349bfcb9-1</image:caption><image:title>98bcb40f11eea3cb66dc988f349bfcb9-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Wanxing.jpg</image:loc><image:caption>Wanxing</image:caption><image:title>Wanxing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore.jpg</image:loc><image:caption>WIM_Singapore</image:caption><image:title>WIM_Singapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_20190802_143707-740x720.jpg</image:loc><image:caption>Singapore</image:caption><image:title>WIM_20190802_143707-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Glenna.jpg</image:loc><image:caption>Glenna</image:caption><image:title>Glenna</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-855485092-1-740x720.jpg</image:loc><image:caption>WIM_GettyImages-855485092-1-740x720</image:caption><image:title>WIM_GettyImages-855485092-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-office-team-740x720.jpg</image:loc><image:caption>WIM_Singapore-office-team-740x720</image:caption><image:title>WIM_Singapore-office-team-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-team-740x720.jpg</image:loc><image:caption>WIM_Singapore-team-740x720</image:caption><image:title>WIM_Singapore-team-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Valintina.jpg</image:loc><image:caption>Valintina</image:caption><image:title>Valintina</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-your-path-to-purchase-data-is-built-on-a-false-assumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages-1916632006</image:caption><image:title>GettyImages-1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Career-Growth-740x720.png</image:loc><image:caption>Career-Growth-740x720</image:caption><image:title>WIM_Career-Growth-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Livia.png</image:loc><image:caption>Livia</image:caption><image:title>Livia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Bella.jpg</image:loc><image:caption>Bella</image:caption><image:title>Bella</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Putri.jpg</image:loc><image:caption>Putri</image:caption><image:title>Putri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jakartha-office-kadence.jpg</image:loc><image:caption>Jakartha-office-kadence</image:caption><image:title>Jakartha-office-kadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Reynaldo.jpg</image:loc><image:caption>Reynaldo</image:caption><image:title>Reynaldo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dadang-1-1.png</image:loc><image:caption>Dadang-1-1</image:caption><image:title>Dadang-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.png</image:loc><image:caption>Kadence-Indonesia-team-4-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-4-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Randy.png</image:loc><image:caption>Randy</image:caption><image:title>Randy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ksatria.jpg</image:loc><image:caption>Ksatria</image:caption><image:title>Ksatria</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Jakartha-office-kadence.jpg</image:loc><image:caption>WIM_Jakartha-office-kadence</image:caption><image:title>WIM_Jakartha-office-kadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Key-Benefits-740x720.png</image:loc><image:caption>Key-Benefits-740x720</image:caption><image:title>WIM_Key-Benefits-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Perks-and-Benefits-740x720.png</image:loc><image:caption>Perks-and-Benefits-740x720</image:caption><image:title>WIM_Perks-and-Benefits-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7-370x360.png</image:loc><image:caption>Kadence-Indonesia-team-7-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-7-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Safi-1-1.png</image:loc><image:caption>Safi-1-1</image:caption><image:title>Safi-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Dida.png</image:loc><image:caption>Dida</image:caption><image:title>Dida</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fitri-1-1.png</image:loc><image:caption>Fitri-1-1</image:caption><image:title>Fitri-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.jpg</image:loc><image:caption>Kadence-Indonesia-team-4-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-4-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7.png</image:loc><image:caption>Kadence-Indonesia-team-7</image:caption><image:title>WIM_Kadence-Indonesia-team-7</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Career-Growth-740x720.png</image:loc><image:caption>Career-Growth-740x720</image:caption><image:title>WIM_Career-Growth-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Bella.jpg</image:loc><image:caption>Bella</image:caption><image:title>Bella</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jakartha-office-kadence.jpg</image:loc><image:caption>Jakartha-office-kadence</image:caption><image:title>Jakartha-office-kadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Randy.png</image:loc><image:caption>Randy</image:caption><image:title>Randy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7-370x360.png</image:loc><image:caption>Kadence-Indonesia-team-7-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-7-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Jakartha-office-kadence.jpg</image:loc><image:caption>WIM_Jakartha-office-kadence</image:caption><image:title>WIM_Jakartha-office-kadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ksatria.jpg</image:loc><image:caption>Ksatria</image:caption><image:title>Ksatria</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.png</image:loc><image:caption>Kadence-Indonesia-team-4-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-4-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Reynaldo.jpg</image:loc><image:caption>Reynaldo</image:caption><image:title>Reynaldo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Key-Benefits-740x720.png</image:loc><image:caption>Key-Benefits-740x720</image:caption><image:title>WIM_Key-Benefits-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Putri.jpg</image:loc><image:caption>Putri</image:caption><image:title>Putri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Safi-1-1.png</image:loc><image:caption>Safi-1-1</image:caption><image:title>Safi-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Livia.png</image:loc><image:caption>Livia</image:caption><image:title>Livia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7.png</image:loc><image:caption>Kadence-Indonesia-team-7</image:caption><image:title>WIM_Kadence-Indonesia-team-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.jpg</image:loc><image:caption>Kadence-Indonesia-team-4-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-4-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dadang-1-1.png</image:loc><image:caption>Dadang-1-1</image:caption><image:title>Dadang-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fitri-1-1.png</image:loc><image:caption>Fitri-1-1</image:caption><image:title>Fitri-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Perks-and-Benefits-740x720.png</image:loc><image:caption>Perks-and-Benefits-740x720</image:caption><image:title>WIM_Perks-and-Benefits-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Dida.png</image:loc><image:caption>Dida</image:caption><image:title>Dida</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/zh-cn/service/market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market-Understanding-2180x1090.jpg</image:loc><image:caption>WH_Market-Understanding-2180x1090</image:caption><image:title>WH_Market-Understanding-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-reality-of-purpose-driven-marketing-and-advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HM-campaign.png</image:loc><image:caption>h-m-campaign</image:caption><image:title>HM-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20New%20Reality%20of%20Purpose-Driven%20Marketing.jpg</image:loc><image:caption>The New Reality of Purpose-Driven Marketing</image:caption><image:title>The New Reality of Purpose-Driven Marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages-1353682914</image:caption><image:title>GettyImages-1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-fieldwork-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-525352863-1.jpg</image:loc><image:caption>GettyImages-525352863-1</image:caption><image:title>GettyImages-525352863-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sample-for-blog-post-39</image:caption><image:title>Sample-for-blog-post-39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/case-study/understanding-the-elements-of-value-driving-recommendations-for-panasonic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/zh-cn/office/market-research-in-europe/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/anastasia-dulgier-QboRVYU6sfQ-unsplash-1-scaled.jpg</image:loc><image:caption>anastasia-dulgier-QboRVYU6sfQ-unsplash-1-scaled</image:caption><image:title>anastasia-dulgier-QboRVYU6sfQ-unsplash-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_team.svg</image:loc><image:caption>WI_team</image:caption><image:title>WI_team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-do-consumers-think-updated-and-revised-products-are-better/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-07-46-46-8085-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-07-46-46-8085-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-07-46-46-8085-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-Joyride-1.png</image:loc><image:caption>Nike-Joyride-1</image:caption><image:title>Nike-Joyride-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lucazade-2.png</image:loc><image:caption>Lucazade-2</image:caption><image:title>Lucazade-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20do%20consumers%20think%20updated%20and%20revised%20products%20are%20better%3F.jpg</image:loc><image:caption>Why do consumers think updated and revised products are better?</image:caption><image:title>Why do consumers think updated and revised products are better?</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Coke-Zero-1.png</image:loc><image:caption>Coke-Zero-1</image:caption><image:title>Coke-Zero-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Burger-King-Impossible-Whopper-1-1-1.png</image:loc><image:caption>Burger-King-Impossible-Whopper-1-1-1</image:caption><image:title>Burger-King-Impossible-Whopper-1-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McChicken-Spicy-China-1.png</image:loc><image:caption>McChicken-Spicy-China-1</image:caption><image:title>McChicken-Spicy-China-1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-rising-food-prices-are-changing-grocery-buying-habits-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-65-1024x442.png</image:loc><image:caption>3-65-1024x442</image:caption><image:title>3-65-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-3.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-3</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-18T172104_679.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-03-18T172104_679</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-03-18T172104_679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-75-1024x442.png</image:loc><image:caption>2-75-1024x442</image:caption><image:title>2-75-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-76-1024x442.png</image:loc><image:caption>1-76-1024x442</image:caption><image:title>1-76-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-05-44-52-0313-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-05-44-52-0313-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-05-44-52-0313-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/services-category/new-product-development-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WI_Proposition-development</image:caption><image:title>WI_Proposition-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432.jpg</image:loc><image:caption>girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432</image:caption><image:title>girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>concept-validation</image:caption><image:title>concept-validation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_New-product-development-research-1090x545.jpg</image:loc><image:caption>New product development research</image:caption><image:title>WH_New-product-development-research-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/services-category/brand-and-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-.png</image:loc><image:caption>Sample-for-blog-post-</image:caption><image:title>Sample-for-blog-post-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Brand-and-advertising-research--scaled.jpg</image:loc><image:caption>Brand-and-advertising-research--scaled</image:caption><image:title>Brand-and-advertising-research--scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Brand%20and%20advertising%20research.jpg</image:loc><image:caption>Brand and advertising research</image:caption><image:title>Brand and advertising research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155547335.jpg</image:loc><image:caption>GettyImages-2155547335</image:caption><image:title>GettyImages-2155547335</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/podcast/ep-19-the-art-of-product-leadership-building-with-purpose-with-ibrahim-bashir/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Ibrahim-Bashir-podcast.jpg</image:loc><image:caption>Ibrahim-Bashir-podcast</image:caption><image:title>Ibrahim-Bashir-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Product-building-podcast</image:caption><image:title>Product-building-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-competitive-intelligence-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-998241252-e1664383804422.jpg</image:loc><image:caption>GettyImages-998241252-e1664383804422</image:caption><image:title>GettyImages-998241252-e1664383804422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-houston</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/en-us/what-brands-need-to-know-about-americas-cbd-users/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003_Green_brick</image:caption><image:title>20191003_Green_brick</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/case-study/optimizing-subscription-offerings-for-ev-drivers</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages-2177568579</image:caption><image:title>GettyImages-2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/driving-live-event-tune-in-for-a-global-sports-league/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages-1972318050</image:caption><image:title>GettyImages-1972318050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/case-study/optimizing-the-launch-of-a-new-floor-cleaning-product</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages-1222812703</image:caption><image:title>GettyImages-1222812703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-animes-global-influence-drives-fandom-merchandise-and-experiential-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-63-1024x1024-2.png</image:loc><image:caption>1-63-1024x1024-2</image:caption><image:title>1-63-1024x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-06-26-25-6859-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-06-26-25-6859-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-06-26-25-6859-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/anime-2-1024x1024-2.png</image:loc><image:caption>anime-2-1024x1024-2</image:caption><image:title>anime-2-1024x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-31-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-31-2</image:caption><image:title>Copy-of-Sample-for-blog-post-31-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-64-1-1024x1024-2.png</image:loc><image:caption>2-64-1-1024x1024-2</image:caption><image:title>2-64-1-1024x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-2-2.png</image:loc><image:caption>image-2-2</image:caption><image:title>image-2-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-55-1024x1024-2.png</image:loc><image:caption>5-55-1024x1024-2</image:caption><image:title>5-55-1024x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-31-1024x1024-2.png</image:loc><image:caption>9-31-1024x1024-2</image:caption><image:title>9-31-1024x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-50-1-1024x1024-2.png</image:loc><image:caption>7-50-1-1024x1024-2</image:caption><image:title>7-50-1-1024x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/food-and-beverage-trends-to-watch-in-2022/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/FB-Website-Small.png</image:loc><image:caption>Food &amp;amp; Beverage Trends to Watch in 2022 and Beyond</image:caption><image:title>FB-Website-Small</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1322308134.jpg</image:loc><image:caption>GettyImages-1322308134</image:caption><image:title>GettyImages-1322308134</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/en-gb/knowledge/report-how-asias-youth-are-redefining-luxury-travel</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Leisure-Travel-Regional-Study-report-cover-FINAL-300x193.png</image:loc><image:caption>Leisure-Travel-Regional-Study-report-cover</image:caption><image:title>Leisure-Travel-Regional-Study-report-cover-FINAL-300x193</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages-1605071015</image:caption><image:title>GettyImages-1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/service/market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-894752926%20(1).jpg</image:loc><image:caption>GettyImages-894752926 (1)</image:caption><image:title>GettyImages-894752926 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sample-for-blog-post-15</image:caption><image:title>Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20entry_1090x545.jpg</image:loc><image:caption>Market entry</image:caption><image:title>WIM_Market entry_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sample-for-blog-post-60</image:caption><image:title>Sample-for-blog-post-60</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-mobile-devices-on-survey-responses-why-question-types-matter-more-than-ever/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-21-44-5959-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-08-21-44-5959-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-08-21-44-5959-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1298137791-1.jpg</image:loc><image:caption>GettyImages-1298137791-1</image:caption><image:title>GettyImages-1298137791-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/service/online-panels-and-online-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265.jpg</image:loc><image:caption>pexels-cottonbro-5081971-scaled-e1621847320265</image:caption><image:title>pexels-cottonbro-5081971-scaled-e1621847320265</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online-panels-and-surveys_1090x545.jpg</image:loc><image:caption>Online panels and surveys</image:caption><image:title>WIM_Online-panels-and-surveys_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213.jpg</image:loc><image:caption>GettyImages-493075213</image:caption><image:title>GettyImages-493075213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-customer-journey-mapping-to-improve-the-customer-experience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-08-at-9_29_46-AM-2.png</image:loc><image:caption>Screen-Shot-2023-02-08-at-9_29_46-AM-2</image:caption><image:title>Screen-Shot-2023-02-08-at-9_29_46-AM-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/case-study/developing-a-future-focused-digital-product-strategy-for-wall-street-journal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rd page hero sec</image:caption><image:title>3rd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/sector/kids-and-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432-1.jpg</image:loc><image:caption>JOE_4394-1-432x432-1</image:caption><image:title>JOE_4394-1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-80-2</image:caption><image:title>Copy-of-Sample-for-blog-post-80-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432-1.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432-1</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-1090x545.png</image:loc><image:caption>Kids Youth</image:caption><image:title>WIM_Kids-Youth-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Kids-children.svg</image:loc><image:caption>IC_Kids-children</image:caption><image:title>IC_Kids-children</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644-2.jpg</image:loc><image:caption>GettyImages-1144234644-2</image:caption><image:title>GettyImages-1144234644-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages-1954175226-2</image:caption><image:title>GettyImages-1954175226-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTY_MR1-432x432-1</image:caption><image:title>AOTY_MR1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Kshitij.jpg</image:loc><image:caption>Kshitij</image:caption><image:title>Kshitij</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Gupta.jpg</image:loc><image:caption>Ankit-Gupta</image:caption><image:title>Ankit-Gupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_perks4.jpg</image:loc><image:caption>WIM_perks4</image:caption><image:title>WIM_perks4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Makkar.jpg</image:loc><image:caption>Ankit-Makkar</image:caption><image:title>Ankit-Makkar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-2122566559-2-2121x1090.jpg</image:loc><image:caption>Kadence-India-office</image:caption><image:title>WH_GettyImages-2122566559-2-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Sushil.jpg</image:loc><image:caption>Sushil</image:caption><image:title>Sushil</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1045876492-1-scaled-740x720.jpg</image:loc><image:caption>Global Brand and Impact</image:caption><image:title>WIM_GettyImages-1045876492-1-scaled-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Rajashekar.jpg</image:loc><image:caption>Rajashekar</image:caption><image:title>Rajashekar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1270913435.jpg</image:loc><image:caption>market-research-jobs-india</image:caption><image:title>WIM_GettyImages-1270913435</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_careers_Teams_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Naresh-Bhatia-300x300.jpg</image:loc><image:caption>TP_Naresh-Bhatia-300x300</image:caption><image:title>TP_Naresh-Bhatia-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-1047549194-1-scaled-740x720.jpg</image:loc><image:caption>kadence-office</image:caption><image:title>WH_GettyImages-1047549194-1-scaled-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankita-Ambani.jpg</image:loc><image:caption>Ankita-Ambani</image:caption><image:title>Ankita-Ambani</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Pooja.jpg</image:loc><image:caption>Pooja</image:caption><image:title>Pooja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2122566559-2.jpg</image:loc><image:caption>GettyImages-2122566559-2</image:caption><image:title>GettyImages-2122566559-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1185216974-1-740x720.jpg</image:loc><image:caption>Office Culture and Global Collaboration</image:caption><image:title>WIM_GettyImages-1185216974-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-india-team.jpg</image:loc><image:caption>WIM_kadence-india-team</image:caption><image:title>WIM_kadence-india-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TP_Sarvjeet-484x600</image:caption><image:title>TP_Sarvjeet-484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gaurav-Raj.jpg</image:loc><image:caption>Gaurav-Raj</image:caption><image:title>Gaurav-Raj</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1047549798-1-scaled-740x720.jpg</image:loc><image:caption>Work-Life Balance and Flexibility</image:caption><image:title>WIM_GettyImages-1047549798-1-scaled-740x720</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/insider-tips-for-conducting-effective-field-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1-1024x535-Sep-19-2025-08-34-52-4308-PM.png</image:loc><image:caption>7-1-1024x535-Sep-19-2025-08-34-52-4308-PM</image:caption><image:title>7-1-1024x535-Sep-19-2025-08-34-52-4308-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sample-for-blog-post-39-1</image:caption><image:title>Sample-for-blog-post-39-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464787008-3.jpg</image:loc><image:caption>GettyImages-1464787008-3</image:caption><image:title>GettyImages-1464787008-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-england</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM_2VP-1440x432</image:caption><image:title>WIM_2VP-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>uk-hero (1)</image:caption><image:title>uk-hero (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIM_uk-hero</image:caption><image:title>WIM_uk-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/food-and-beverage-trends-to-watch-in-2022/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/FB-Website-Small.png</image:loc><image:caption>Food &amp;amp; Beverage Trends to Watch in 2022 and Beyond</image:caption><image:title>FB-Website-Small</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1322308134.jpg</image:loc><image:caption>GettyImages-1322308134</image:caption><image:title>GettyImages-1322308134</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-the-purpose-of-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-ncQ2sguVlgo-unsplash-scaled-1.jpg</image:loc><image:caption>annie-spratt-ncQ2sguVlgo-unsplash-scaled-1</image:caption><image:title>annie-spratt-ncQ2sguVlgo-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segments-of-citrus-fruits-1</image:caption><image:title>Segments-of-citrus-fruits-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-19-the-art-of-product-leadership-building-with-purpose-with-ibrahim-bashir/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Ibrahim-Bashir-podcast.jpg</image:loc><image:caption>Ibrahim-Bashir-podcast</image:caption><image:title>Ibrahim-Bashir-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Product-building-podcast</image:caption><image:title>Product-building-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/chinese-new-year-what-does-the-festive-season-mean-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zEnd-1024x487-1.jpg</image:loc><image:caption>20200129_zEnd-1024x487-1</image:caption><image:title>20200129_zEnd-1024x487-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zStatista_CNY-1.png</image:loc><image:caption>20200129_zStatista_CNY-1</image:caption><image:title>20200129_zStatista_CNY-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zCNY_Montage1-1024x410-1.jpg</image:loc><image:caption>20200129_zCNY_Montage1-1024x410-1</image:caption><image:title>20200129_zCNY_Montage1-1024x410-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages-638547772</image:caption><image:title>GettyImages-638547772</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/how-to-conduct-online-research-in-asia-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Conducting-Online-Research-in-Asia-Small-223x300.png</image:loc><image:caption>Conducting-Online-Research-in-Asia-Small-223x300</image:caption><image:title>Conducting-Online-Research-in-Asia-Small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/alternative-therapies-in-animal-healthcare-are-moving-into-mainstream-care/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Paws-Personas_-2.png</image:loc><image:caption>Pets-Paws-Personas_-2</image:caption><image:title>Pets-Paws-Personas_-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/animal-health-brand-strategies.png</image:loc><image:caption>animal-health-brand-strategies</image:caption><image:title>animal-health-brand-strategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1422746914.jpg</image:loc><image:caption>GettyImages-1422746914</image:caption><image:title>GettyImages-1422746914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Schwarzman-Animal-holistic-care.jpg</image:loc><image:caption>Schwarzman-Animal-holistic-care</image:caption><image:title>Schwarzman-Animal-holistic-care</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56.png</image:loc><image:caption>20200604-01Screenshot2020-05-28at11_24_56</image:caption><image:title>20200604-01Screenshot2020-05-28at11_24_56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-McM5BW4jQHc-unsplash2222-e1594963156494.jpg</image:loc><image:caption>annie-spratt-McM5BW4jQHc-unsplash2222-e1594963156494</image:caption><image:title>annie-spratt-McM5BW4jQHc-unsplash2222-e1594963156494</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-diversity-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-541135936.jpg</image:loc><image:caption>GettyImages-541135936</image:caption><image:title>GettyImages-541135936</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-tradition-the-evolution-of-consumerism-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-32.png</image:loc><image:caption>Sample-for-blog-post-32</image:caption><image:title>Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/balancing-data-and-human-analysis-the-key-to-driving-successful-marketing-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1-1024x535-3.png</image:loc><image:caption>9-1-1024x535-3</image:caption><image:title>9-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-03-39-23-4100-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-03-39-23-4100-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-03-39-23-4100-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM-1.png</image:loc><image:caption>Screen-Shot-2023-03-17-at-1_28_33-PM-1</image:caption><image:title>Screen-Shot-2023-03-17-at-1_28_33-PM-1</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/9-types-of-fashion-buyer-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-cover-300x169-2.png</image:loc><image:caption>Fashion-Personas-cover-300x169-2</image:caption><image:title>Fashion-Personas-cover-300x169-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages-1484761684</image:caption><image:title>GettyImages-1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/decoding-consumer-habits-across-diverse-asian-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genz-consumer-behavior-report</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-18-2.png</image:loc><image:caption>Template-Sample-for-blog-post-18-2</image:caption><image:title>Template-Sample-for-blog-post-18-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitness-medtech-industry-trends-report</image:caption><image:title>Feeling-Good-cover-ad-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/agency-credentials-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1147070880-scaled.jpg</image:loc><image:caption>GettyImages-1147070880-scaled</image:caption><image:title>GettyImages-1147070880-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1147070880-2180x1090.jpg</image:loc><image:caption>WIM_GettyImages-1147070880-2180x1090</image:caption><image:title>WIM_GettyImages-1147070880-2180x1090</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/sector/animal-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Animal-health.svg</image:loc><image:caption>IC_Animal-health</image:caption><image:title>IC_Animal-health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages-1735408313</image:caption><image:title>GettyImages-1735408313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1635323442.jpg</image:loc><image:caption>GettyImages-1635323442</image:caption><image:title>GettyImages-1635323442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1422746914.jpg</image:loc><image:caption>GettyImages-1422746914</image:caption><image:title>GettyImages-1422746914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages-1318673904-1</image:caption><image:title>GettyImages-1318673904-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-1090x545.png</image:loc><image:caption>WIM_Animal-Health-1090x545</image:caption><image:title>WIM_Animal-Health-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/uk-terms-and-conditions-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2).png</image:loc><image:caption>Kadence.com-preview-image (2)</image:caption><image:title>Kadence.com-preview-image (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-survey-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1142202053-1.jpg</image:loc><image:caption>GettyImages-1142202053-1</image:caption><image:title>GettyImages-1142202053-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-find-the-moments-that-actually-scale-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-West.png</image:loc><image:caption>Cracking the Gen X Code-West</image:caption><image:title>Cracking the Gen X Code-West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/research-gen-z-and-millennials-trust-in-neo-banks-across-southeast-asia-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-Sep-19-2025-05-36-15-8099-PM.png</image:loc><image:caption>Finance-buyer-personas-1-1024x535-Sep-19-2025-05-36-15-8099-PM</image:caption><image:title>Finance-buyer-personas-1-1024x535-Sep-19-2025-05-36-15-8099-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Top-online-games-and-betting-platforms-in-The-Philippines-1024x442-2.png</image:loc><image:caption>Top-online-games-and-betting-platforms-in-The-Philippines-1024x442-2</image:caption><image:title>Top-online-games-and-betting-platforms-in-The-Philippines-1024x442-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-resale-value-is-starting-to-shape-what-people-buy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-2.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-2</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Paper%20Boat%20brand%20localizatiion%20strategy.png</image:loc><image:caption>Paper Boat brand localizatiion strategy</image:caption><image:title>Paper Boat brand localizatiion strategy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sample-for-blog-post-39</image:caption><image:title>Sample-for-blog-post-39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence 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machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK 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India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/exploring-qualitative-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hanson-lu-_8EFj6ISA08-unsplash-scaled-2.jpg</image:loc><image:caption>hanson-lu-_8EFj6ISA08-unsplash-scaled-2</image:caption><image:title>hanson-lu-_8EFj6ISA08-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genz-consumer-behavior-report</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/snowball-sampling-does-the-network-based-sampling-approach-work/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-06-48-38-9619-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-06-48-38-9619-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-06-48-38-9619-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-23-2.png</image:loc><image:caption>Sample-for-blog-post-23-2</image:caption><image:title>Sample-for-blog-post-23-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-06-49-00-0999-PM.png</image:loc><image:caption>1-1024x535-Sep-19-2025-06-49-00-0999-PM</image:caption><image:title>1-1024x535-Sep-19-2025-06-49-00-0999-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-consumer-food-choices-on-singapores-fb-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-06-34-43-5014-PM.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-06-34-43-5014-PM</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-06-34-43-5014-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sample-for-blog-post-100-2</image:caption><image:title>Sample-for-blog-post-100-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-3-A@3x-1024x736-2.png</image:loc><image:caption>Blog-3-A@3x-1024x736-2</image:caption><image:title>Blog-3-A@3x-1024x736-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXdpPmj41CQ7z8nNx-_3o0R-ltimzVwW56xiiyBlfl1fw5fdk_VzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjI_oA3pKA8TvE2YZIg85o.png</image:loc><image:caption>AD_4nXdpPmj41CQ7z8nNx-_3o0R-ltimzVwW56xiiyBlfl1fw5fdk_VzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjI_oA3pKA8TvE2YZIg85o</image:caption><image:title>AD_4nXdpPmj41CQ7z8nNx-_3o0R-ltimzVwW56xiiyBlfl1fw5fdk_VzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjI_oA3pKA8TvE2YZIg85o</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-3-B@3x-1024x737-2.png</image:loc><image:caption>Blog-3-B@3x-1024x737-2</image:caption><image:title>Blog-3-B@3x-1024x737-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/service/activation-workshops/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages-1068058504</image:caption><image:title>GettyImages-1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-19-2025-08-31-51-9100-PM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-19-2025-08-31-51-9100-PM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-19-2025-08-31-51-9100-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages-2182251211</image:caption><image:title>GettyImages-2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Activation%20workshops_1090x545.jpg</image:loc><image:caption>activation workshops</image:caption><image:title>WIM_Activation workshops_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-aesthetic-packaging-shapes-filipino-consumer-behavior/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-25-music-ai-rights-revenue-and-creation-with-simmi-singh/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh.png</image:loc><image:caption>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh</image:caption><image:title>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Simmi%20Singh%20Headshot.jpg</image:loc><image:caption>Simmi Singh Headshot</image:caption><image:title>Simmi Singh Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-students-are-choosing-new-education-hubs-over-the-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-02-58-23-5300-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-02-58-23-5300-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-02-58-23-5300-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-181613977-1.jpg</image:loc><image:caption>GettyImages-181613977-1</image:caption><image:title>GettyImages-181613977-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-tradition-the-evolution-of-consumerism-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-32-2.png</image:loc><image:caption>Sample-for-blog-post-32-2</image:caption><image:title>Sample-for-blog-post-32-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-day-in-the-life-of-a-fieldwork-market-researcher/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-08-03-15-8418-PM.png</image:loc><image:caption>1-1024x535-Sep-19-2025-08-03-15-8418-PM</image:caption><image:title>1-1024x535-Sep-19-2025-08-03-15-8418-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-Sep-19-2025-08-54-27-8351-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-Sep-19-2025-08-54-27-8351-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-Sep-19-2025-08-54-27-8351-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-81-1</image:caption><image:title>Copy-of-Sample-for-blog-post-81-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-08-04-18-2511-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-08-04-18-2511-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-08-04-18-2511-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sample-for-blog-post-39-1</image:caption><image:title>Sample-for-blog-post-39-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/fraud-alert-kadence-international-warns-against-scams-misusing-its-name/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-data-dump-to-storytelling-the-importance-of-narrative-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1466751101-1-2.jpg</image:loc><image:caption>GettyImages-1466751101-1-2</image:caption><image:title>GettyImages-1466751101-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-07-59-29-7872-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-07-59-29-7872-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-07-59-29-7872-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-live-streaming-is-reshaping-media-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-93.png</image:loc><image:caption>Sample-for-blog-post-93</image:caption><image:title>Sample-for-blog-post-93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-16-2025-08-52-34-6255-AM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-16-2025-08-52-34-6255-AM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-16-2025-08-52-34-6255-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-definitive-guide-to-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover-1-224x300.png</image:loc><image:caption>cover-1-224x300</image:caption><image:title>cover-1-224x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1332660443-copy-1-scaled.jpg</image:loc><image:caption>iStock-1332660443-copy-1-scaled</image:caption><image:title>iStock-1332660443-copy-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/the-hidden-risks-behind-a-stable-brand-tracker/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>the-power-of-brand-analysis</image:caption><image:title>Power-of-Brand-Analysis-1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-07-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-abm-strategy-is-built-on-the-wrong-segmentation-logic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-600x314-Sep-19-2025-09-04-06-8893-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-600x314-Sep-19-2025-09-04-06-8893-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-600x314-Sep-19-2025-09-04-06-8893-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>types-of-travelers</image:caption><image:title>Travel-Travel-personas-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-15-data-driven-grooming-manscapeds-consumer-strategies-with-monica-aguilo/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcast-episode-covers</image:caption><image:title>Podcast-episode-covers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Monica-Aguilo-3.jpg</image:loc><image:caption>Monica-Aguilo-3</image:caption><image:title>Monica-Aguilo-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/8-types-of-pet-owners-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-300x169-3.png</image:loc><image:caption>Pet-owner-Personas-Cover-Page-1-300x169-3</image:caption><image:title>Pet-owner-Personas-Cover-Page-1-300x169-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages-1735408313</image:caption><image:title>GettyImages-1735408313</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/concept-testing-a-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-startup-stock-photos-212286-scaled.jpg</image:loc><image:caption>pexels-startup-stock-photos-212286-scaled</image:caption><image:title>pexels-startup-stock-photos-212286-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1.png</image:loc><image:caption>About-face_social-media-_About-face-1-02-1</image:caption><image:title>About-face_social-media-_About-face-1-02-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-4.png</image:loc><image:caption>submit-a-research-brief-1-4</image:caption><image:title>submit-a-research-brief-1-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-Sep-10-2025-03-58-45-5460-PM.png</image:loc><image:caption>submit-a-research-brief-2-Sep-10-2025-03-58-45-5460-PM</image:caption><image:title>submit-a-research-brief-2-Sep-10-2025-03-58-45-5460-PM</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-conscious-consumer-is-setting-new-terms-in-manufacturing/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Figure2_US_PrivateSector_RenewableEnergy_Expectation%20(1).png</image:loc><image:caption>Figure2_US_PrivateSector_RenewableEnergy_Expectation (1)</image:caption><image:title>Figure2_US_PrivateSector_RenewableEnergy_Expectation (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Figure1_UK_Environmental_Credentials_Selection%20(1).png</image:loc><image:caption>UK environmental credentials</image:caption><image:title>Figure1_UK_Environmental_Credentials_Selection (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner-1920-x-900-px-1</image:caption><image:title>Banner-1920-x-900-px-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659.jpg</image:loc><image:caption>GettyImages-1576384659</image:caption><image:title>GettyImages-1576384659</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://kadence.com/knowledge/why-japans-convenience-stores-have-become-everyday-infrastructure/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases.png</image:loc><image:caption>Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases</image:caption><image:title>Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM</image:caption><image:title>Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases%20-Were-More-Expensive-Than-Expected.png</image:loc><image:caption>Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases -Were-More-Expensive-Than-Expected</image:caption><image:title>Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases -Were-More-Expensive-Than-Expected</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages-1351767347-1</image:caption><image:title>GettyImages-1351767347-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores.png</image:loc><image:caption>Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores</image:caption><image:title>Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/fig-5-what-Japanese-consumers-Want-From-Convenience-Stores.png</image:loc><image:caption>fig-5-what-Japanese-consumers-Want-From-Convenience-Stores</image:caption><image:title>fig-5-what-Japanese-consumers-Want-From-Convenience-Stores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-Frequency-of-Convenience-Store-Use-in-Japan.png</image:loc><image:caption>Fig-1-Frequency-of-Convenience-Store-Use-in-Japan</image:caption><image:title>Fig-1-Frequency-of-Convenience-Store-Use-in-Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/vacancy/insight-manager-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/the-essential-guide-to-shopper-journey-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-658472336.jpg</image:loc><image:caption>GettyImages-658472336</image:caption><image:title>GettyImages-658472336</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/smiling-woman-holding-black-smartphone-937541-e1594957269376.jpg</image:loc><image:caption>smiling-woman-holding-black-smartphone-937541-e1594957269376</image:caption><image:title>smiling-woman-holding-black-smartphone-937541-e1594957269376</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431.jpg</image:loc><image:caption>20200604-08empty-concrete-tunnel-through-mosque-1007431</image:caption><image:title>20200604-08empty-concrete-tunnel-through-mosque-1007431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/case-study-from-slump-to-success-how-remote-work-resurrected-airbnb-post-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>types-of-traveler-personas</image:caption><image:title>Travel-Wanderlust-Unveiled-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-3.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2-3</image:caption><image:title>Copy-of-Sample-for-blog-post-2-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages-1370432427-2</image:caption><image:title>GettyImages-1370432427-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/southeast-asias-wallet-wars-are-shaping-a-new-consumer-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-Sep-19-2025-06-09-14-7957-PM.png</image:loc><image:caption>submit-a-research-brief-1-3-1024x536-Sep-19-2025-06-09-14-7957-PM</image:caption><image:title>submit-a-research-brief-1-3-1024x536-Sep-19-2025-06-09-14-7957-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276789730-2.jpg</image:loc><image:caption>GettyImages-1276789730-2</image:caption><image:title>GettyImages-1276789730-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-Sep-19-2025-06-06-14-9445-PM.png</image:loc><image:caption>Finance-buyer-personas-1-1024x535-Sep-19-2025-06-06-14-9445-PM</image:caption><image:title>Finance-buyer-personas-1-1024x535-Sep-19-2025-06-06-14-9445-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/animal-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Animal-health.svg</image:loc><image:caption>IC_Animal-health</image:caption><image:title>IC_Animal-health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-1090x545.png</image:loc><image:caption>WIM_Animal-Health-1090x545</image:caption><image:title>WIM_Animal-Health-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-market-research-lowers-risk-during-high-inflation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1330187985-2.jpg</image:loc><image:caption>GettyImages-1330187985-2</image:caption><image:title>GettyImages-1330187985-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Forbes-JS-article-2.png</image:loc><image:caption>Forbes-JS-article-2</image:caption><image:title>Forbes-JS-article-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-market-research-in-product-package-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324926609-1.jpg</image:loc><image:caption>GettyImages-1324926609-1</image:caption><image:title>GettyImages-1324926609-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/stay-or-stray-decoding-customer-loyalty-through-market-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-08-48-53-7823-PM.png</image:loc><image:caption>4-2-1024x535-Sep-19-2025-08-48-53-7823-PM</image:caption><image:title>4-2-1024x535-Sep-19-2025-08-48-53-7823-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-11-3</image:caption><image:title>Copy-of-Sample-for-blog-post-11-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1321009640-1-740x720.jpg</image:loc><image:caption>WIM_GettyImages-1321009640-1-740x720</image:caption><image:title>WIM_GettyImages-1321009640-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1302797124-370x360.jpg</image:loc><image:caption>WIM_GettyImages-1302797124-370x360</image:caption><image:title>WIM_GettyImages-1302797124-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2155816179.jpg</image:loc><image:caption>join-kadence-thailand</image:caption><image:title>WIM_GettyImages-2155816179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>Kadence China office</image:caption><image:title>WIM_perks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>Samart Urit (Mor)</image:caption><image:title>TP_Samart-Urit_Mor_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Tingting.jpg</image:loc><image:caption>Tingting</image:caption><image:title>Tingting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2149112736-1-2121x1090.jpg</image:loc><image:caption>kadence-thailand</image:caption><image:title>WIM_GettyImages-2149112736-1-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn (Pom)</image:caption><image:title>TP_Kajornkiat-Kiatsunthorn_Pom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-develop-a-market-entry-strategy-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-637206428.jpg</image:loc><image:caption>GettyImages-637206428</image:caption><image:title>GettyImages-637206428</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-united-kingdom/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1347665170-scaled-1.jpg</image:loc><image:caption>GettyImages-1347665170-scaled-1</image:caption><image:title>GettyImages-1347665170-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ben.jpg</image:loc><image:caption>Ben</image:caption><image:title>Ben</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk1.jpg</image:loc><image:caption>WIM_kadence-uk1</image:caption><image:title>WIM_kadence-uk1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-UK-team.jpg</image:loc><image:caption>Kadence-UK-team</image:caption><image:title>WIM_Kadence-UK-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk.jpg</image:loc><image:caption>WIM_kadence-uk</image:caption><image:title>WIM_kadence-uk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/James.jpg</image:loc><image:caption>James</image:caption><image:title>James</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-team-culture-uk.jpg</image:loc><image:caption>WIM_kadence-team-culture-uk</image:caption><image:title>WIM_kadence-team-culture-uk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team1.jpg</image:loc><image:caption>WIM_kadence-uk-team1</image:caption><image:title>WIM_kadence-uk-team1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mei-Anne.jpg</image:loc><image:caption>Mei-Anne</image:caption><image:title>Mei-Anne</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Leslee-Frost.jpg</image:loc><image:caption>Leslee-Frost</image:caption><image:title>Leslee-Frost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIM_careers_Teams_006</image:caption><image:title>WIM_careers_Teams_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Katrin-Scheibert.png</image:loc><image:caption>Katrin-Scheibert</image:caption><image:title>Katrin-Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team.jpg</image:loc><image:caption>WIM_kadence-uk-team</image:caption><image:title>WIM_kadence-uk-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-asias-youth-are-redefining-luxury-travel/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/CTA-FINAL-1-1536x469.png</image:loc><image:caption>CTA-FINAL-1-1536x469</image:caption><image:title>CTA-FINAL-1-1536x469</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/rumah-pohon-tree-house-12.jpg</image:loc><image:caption>rumah-pohon-tree-house-12</image:caption><image:title>rumah-pohon-tree-house-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/1-5-1536x167.png</image:loc><image:caption>Umbrella Illustration</image:caption><image:title>1-5-1536x167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Wellness-Means-to-Gen-Z-Travelers.png</image:loc><image:caption>What-Wellness-Means-to-Gen-Z-Travelers</image:caption><image:title>What-Wellness-Means-to-Gen-Z-Travelers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ananda-in-the-himalayas.jpg</image:loc><image:caption>ananda-in-the-himalayas</image:caption><image:title>ananda-in-the-himalayas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-travel-and-social-media.png</image:loc><image:caption>Gen-Z-travel-and-social-media</image:caption><image:title>Gen-Z-travel-and-social-media</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/gen-z-trvale-spending-priorities.png</image:loc><image:caption>gen-z-trvale-spending-priorities</image:caption><image:title>gen-z-trvale-spending-priorities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TUNG.jpg</image:loc><image:caption>TUNG</image:caption><image:title>TUNG</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/4-3-1536x146.png</image:loc><image:caption>4-3-1536x146</image:caption><image:title>4-3-1536x146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-Travel-Influences-1-1536x960.png</image:loc><image:caption>Gen-Z-Travel-Influences-1-1536x960</image:caption><image:title>Gen-Z-Travel-Influences-1-1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sustainability-factors-in-Gen-Z-Travel-1536x960.png</image:loc><image:caption>Sustainability-factors-in-Gen-Z-Travel-1536x960</image:caption><image:title>Sustainability-factors-in-Gen-Z-Travel-1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/2-2-1536x179.png</image:loc><image:caption>Illustration with person and suitcase</image:caption><image:title>2-2-1536x179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hawker-Chan.jpg</image:loc><image:caption>Hawker-Chan</image:caption><image:title>Hawker-Chan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separator-panel</image:caption><image:title>separator-panel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-Culinary-Experiences-That-Influence-Gen-Z-Travel.png</image:loc><image:caption>Top-Culinary-Experiences-That-Influence-Gen-Z-Travel</image:caption><image:title>Top-Culinary-Experiences-That-Influence-Gen-Z-Travel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/wonderfruit.jpg</image:loc><image:caption>wonderfruit</image:caption><image:title>wonderfruit</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/where-gen-z-spends-on-entertainment.png</image:loc><image:caption>where-gen-z-spends-on-entertainment</image:caption><image:title>where-gen-z-spends-on-entertainment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/old-vs-new-luxury.png</image:loc><image:caption>old-vs-new-luxury</image:caption><image:title>old-vs-new-luxury</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Datai%20Langkawi%2c%20Malaysia.png</image:loc><image:caption>The Datai Langkawi, Malaysia</image:caption><image:title>The Datai Langkawi, Malaysia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/3-2-1536x222.png</image:loc><image:caption>3-2-1536x222</image:caption><image:title>3-2-1536x222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Makes-a-Destination-Instagrammable-for-Gen-Z-1536x960.png</image:loc><image:caption>What-Makes-a-Destination-Instagrammable-for-Gen-Z-1536x960</image:caption><image:title>What-Makes-a-Destination-Instagrammable-for-Gen-Z-1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/sector/education</loc><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Education%20Banner%20Image.jpg</image:loc><image:caption>Education Banner Image</image:caption><image:title>Education Banner Image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-digital-penetration-and-technology-on-market-research-in-the-uk/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Rupert-Sinclair-Video</video:title><video:description>Rupert-Sinclair-Video</video:description><video:content_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4</video:content_loc><video:duration>69</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-49.png</image:loc><image:caption>Sample-for-blog-post-49</image:caption><image:title>Sample-for-blog-post-49</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/taste-of-chocolate-around-asia-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436.jpg</image:loc><image:caption>GettyImages-872680436</image:caption><image:title>GettyImages-872680436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages-1864355711</image:caption><image:title>GettyImages-1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlock-unique-insights-in-a-shifting-market-with-cusp-generations/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2157247972-1.jpg</image:loc><image:caption>GettyImages-2157247972-1</image:caption><image:title>GettyImages-2157247972-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-online-influencers-shape-the-filipino-beauty-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-24-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-24-2</image:caption><image:title>Copy-of-Sample-for-blog-post-24-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-Updated-1024x576-2.png</image:loc><image:caption>Beauty-Personas-Updated-1024x576-2</image:caption><image:title>Beauty-Personas-Updated-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-06-03-25-2775-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-06-03-25-2775-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-06-03-25-2775-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-real-competitors-arent-who-you-think/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-04-45-45-3852-PM.png</image:loc><image:caption>1-32-1024x535-Sep-19-2025-04-45-45-3852-PM</image:caption><image:title>1-32-1024x535-Sep-19-2025-04-45-45-3852-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WD3ZYb9FI4eXtHUF5_xAaQzOZtWgTh5_bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNlt-G3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9D-gBHMdqZJ0A0I7_I8O5_f-1.jpg</image:loc><image:caption>WD3ZYb9FI4eXtHUF5_xAaQzOZtWgTh5_bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNlt-G3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9D-gBHMdqZJ0A0I7_I8O5_f-1</image:caption><image:title>WD3ZYb9FI4eXtHUF5_xAaQzOZtWgTh5_bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNlt-G3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9D-gBHMdqZJ0A0I7_I8O5_f-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages-1325219364-2</image:caption><image:title>GettyImages-1325219364-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-51-1.png</image:loc><image:caption>Sample-for-blog-post-51-1</image:caption><image:title>Sample-for-blog-post-51-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/the-psychology-behind-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535.png</image:loc><image:caption>6-16-1024x535</image:caption><image:title>6-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Image-for-Psychology-Blog.png</image:loc><image:caption>Image-for-Psychology-Blog</image:caption><image:title>Image-for-Psychology-Blog</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-digital-penetration-and-technology-on-market-research-in-the-uk/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Rupert-Sinclair-Video</video:title><video:description>Rupert-Sinclair-Video</video:description><video:content_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4</video:content_loc><video:duration>69</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-49-1.png</image:loc><image:caption>Sample-for-blog-post-49-1</image:caption><image:title>Sample-for-blog-post-49-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/zh-cn/service/opportunity-identification/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Opportunity-identification_1090x545.jpg</image:loc><image:caption>Opportunity identification</image:caption><image:title>WIM_Opportunity-identification_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-marketers-go-to-guide-to-brand-tracking/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sample-for-blog-post-10-2</image:caption><image:title>Sample-for-blog-post-10-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-4-Signals-of-Brand-Momentum.png</image:loc><image:caption>Graphic-4-Signals-of-Brand-Momentum</image:caption><image:title>Graphic-4-Signals-of-Brand-Momentum</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-3-How-to-Set-Up%20-a-Brand-Tracker.png</image:loc><image:caption>Graphic-3-How-to-Set-Up -a-Brand-Tracker</image:caption><image:title>Graphic-3-How-to-Set-Up -a-Brand-Tracker</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-2-What-Brand-Tracking-Measures.png</image:loc><image:caption>Graphic-2-What-Brand-Tracking-Measures</image:caption><image:title>Graphic-2-What-Brand-Tracking-Measures</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-1-How-Brand-Tracking-Follows-the-Consumer-Journey.png</image:loc><image:caption>Graphic-1-How-Brand-Tracking-Follows-the-Consumer-Journey</image:caption><image:title>Graphic-1-How-Brand-Tracking-Follows-the-Consumer-Journey</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>the-power-of-brand-analysis</image:caption><image:title>Power-of-Brand-Analysis-1200x627</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-consumer-goods-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-879302358.jpg</image:loc><image:caption>GettyImages-879302358</image:caption><image:title>GettyImages-879302358</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-edinburgh</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WI_Design</image:caption><image:title>WI_Design</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Christina-wocintechchat.jpg</image:loc><image:caption>WIM_Christina-wocintechchat</image:caption><image:title>WIM_Christina-wocintechchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WI_neuroscience</image:caption><image:title>WI_neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Marketentry.svg</image:loc><image:caption>WI_Marketentry</image:caption><image:title>WI_Marketentry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WI_workshops</image:caption><image:title>WI_workshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WI_ShopperResearch</image:caption><image:title>WI_ShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WI_expert-interviews</image:caption><image:title>WI_expert-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market-sizing.svg</image:loc><image:caption>WI_Market-sizing</image:caption><image:title>WI_Market-sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WI_sensory-research</image:caption><image:title>WI_sensory-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WI_headset</image:caption><image:title>WI_headset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>concept-validation</image:caption><image:title>concept-validation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 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of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WI_stakeholder-interviews</image:caption><image:title>WI_stakeholder-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WI_telephone-depth-interviews</image:caption><image:title>WI_telephone-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WI_Proposition-development</image:caption><image:title>WI_Proposition-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/an-introduction-to-the-global-market-research-process/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vladislav-klapin-YeO44yVTl20-unsplash-scaled.jpg</image:loc><image:caption>vladislav-klapin-YeO44yVTl20-unsplash-scaled</image:caption><image:title>vladislav-klapin-YeO44yVTl20-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-indianapolis</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-vancouver</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-20-from-data-to-decisions-democratising-ai-in-marketing-2/</loc><lastmod>2025-11-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-scooters-not-cars-are-leading-asias-electric-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-1.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-1</image:caption><image:title>submit-a-research-brief-4-3-1024x536-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535-1.png</image:loc><image:caption>Auto-Automotive-personas-1-1024x535-1</image:caption><image:title>Auto-Automotive-personas-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages-1409897250-1</image:caption><image:title>GettyImages-1409897250-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gogoro-1.png</image:loc><image:caption>Gogoro-1</image:caption><image:title>Gogoro-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hatasu-Philippines-1.png</image:loc><image:caption>Hatasu-Philippines-1</image:caption><image:title>Hatasu-Philippines-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://kadence.com/knowledge/report-the-green-brand-a-comprehensive-guide-to-sustainable-trends-reshaping-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/no-nasties-cs-2.jpg</image:loc><image:caption>no-nasties-cs-2</image:caption><image:title>no-nasties-cs-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-sustainability.png</image:loc><image:caption>Banner-sustainability</image:caption><image:title>Banner-sustainability</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs2.jpg</image:loc><image:caption>ms-cs2</image:caption><image:title>ms-cs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-vietnam-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-vietnam-factsheet-thumbnail</image:caption><image:title>sustainability-in-vietnam-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/9-15-e1704751409905-1024x872.png</image:loc><image:caption>9-15-e1704751409905-1024x872</image:caption><image:title>9-15-e1704751409905-1024x872</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Singapore.png</image:loc><image:caption>WI_Singapore</image:caption><image:title>WI_Singapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/no-nasties-cs-1.jpg</image:loc><image:caption>no-nasties-cs-1</image:caption><image:title>no-nasties-cs-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/auto.png</image:loc><image:caption>auto</image:caption><image:title>auto</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-2.jpg</image:loc><image:caption>beyond-meat-cs-2</image:caption><image:title>beyond-meat-cs-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-the-uk-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-the-uk-factsheet-thumbnail</image:caption><image:title>sustainability-in-the-uk-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/baidu-cs-1.jpg</image:loc><image:caption>baidu-cs-1</image:caption><image:title>baidu-cs-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/10-11-e1704739000285.png</image:loc><image:caption>10-11-e1704739000285</image:caption><image:title>10-11-e1704739000285</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marina-sands-2-1024x1024.png</image:loc><image:caption>marina-sands-2-1024x1024</image:caption><image:title>marina-sands-2-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/consumer-goods.png</image:loc><image:caption>consumer-goods</image:caption><image:title>consumer-goods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/agriculture.png</image:loc><image:caption>agriculture</image:caption><image:title>agriculture</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/animal-health.png</image:loc><image:caption>animal-health</image:caption><image:title>animal-health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-4.jpg</image:loc><image:caption>beyond-meat-cs-4</image:caption><image:title>beyond-meat-cs-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Vietnam.png</image:loc><image:caption>WI_Vietnam</image:caption><image:title>WI_Vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Global-call-outs-for-Sustainability-page-e1704752391668-1024x766.png</image:loc><image:caption>Global-call-outs-for-Sustainability-page-e1704752391668-1024x766</image:caption><image:title>Global-call-outs-for-Sustainability-page-e1704752391668-1024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/advertising.png</image:loc><image:caption>advertising</image:caption><image:title>advertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner-1920-x-900-px-1</image:caption><image:title>Banner-1920-x-900-px-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/4-29-e1704751379138-1024x836.png</image:loc><image:caption>4-29-e1704751379138-1024x836</image:caption><image:title>4-29-e1704751379138-1024x836</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-indonesia-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-indonesia-factsheet-thumbnail</image:caption><image:title>sustainability-in-indonesia-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs4-1024x480.jpg</image:loc><image:caption>ms-cs4-1024x480</image:caption><image:title>ms-cs4-1024x480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z.png</image:loc><image:caption>Gen-Z</image:caption><image:title>Gen-Z</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/India.png</image:loc><image:caption>India</image:caption><image:title>India</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/telco.png</image:loc><image:caption>telco</image:caption><image:title>telco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/media.png</image:loc><image:caption>media</image:caption><image:title>media</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mbs-cs-2.jpg</image:loc><image:caption>mbs-cs-2</image:caption><image:title>mbs-cs-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_philippines.png</image:loc><image:caption>WI_philippines</image:caption><image:title>WI_philippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mbs-cs-3.jpg</image:loc><image:caption>mbs-cs-3</image:caption><image:title>mbs-cs-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/e-commerce.png</image:loc><image:caption>e-commerce</image:caption><image:title>e-commerce</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/USA.png</image:loc><image:caption>USA</image:caption><image:title>USA</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/b2b.png</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/3-29-e1704741090380.png</image:loc><image:caption>3-29-e1704741090380</image:caption><image:title>3-29-e1704741090380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-thailand-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-thailand-factsheet-thumbnail</image:caption><image:title>sustainability-in-thailand-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs3.jpg</image:loc><image:caption>ms-cs3</image:caption><image:title>ms-cs3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-singapore-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-singapore-factsheet-thumbnail</image:caption><image:title>sustainability-in-singapore-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/2-32-e1704751331258-1024x896.png</image:loc><image:caption>2-32-e1704751331258-1024x896</image:caption><image:title>2-32-e1704751331258-1024x896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_indonesia.png</image:loc><image:caption>WI_indonesia</image:caption><image:title>WI_indonesia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-3.jpg</image:loc><image:caption>beyond-meat-cs-3</image:caption><image:title>beyond-meat-cs-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6-27-1024x1024.png</image:loc><image:caption>6-27-1024x1024</image:caption><image:title>6-27-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/millennnials.png</image:loc><image:caption>millennnials</image:caption><image:title>millennnials</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/PH.jpg</image:loc><image:caption>PH</image:caption><image:title>PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Thailand.png</image:loc><image:caption>WI_Thailand</image:caption><image:title>WI_Thailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Baby-Boomers.png</image:loc><image:caption>Baby-Boomers</image:caption><image:title>Baby-Boomers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-X.png</image:loc><image:caption>Gen-X</image:caption><image:title>Gen-X</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-the-usa-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-the-usa-factsheet-thumbnail</image:caption><image:title>sustainability-in-the-usa-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/baidu-cs-2.jpg</image:loc><image:caption>baidu-cs-2</image:caption><image:title>baidu-cs-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/food-beverage.png</image:loc><image:caption>food-beverage</image:caption><image:title>food-beverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/financial-services.png</image:loc><image:caption>financial-services</image:caption><image:title>financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kids-youth.png</image:loc><image:caption>kids-youth</image:caption><image:title>kids-youth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/tech.png</image:loc><image:caption>tech</image:caption><image:title>tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/China-e1704742111370.png</image:loc><image:caption>China-e1704742111370</image:caption><image:title>China-e1704742111370</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-china-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-china-factsheet-thumbnail</image:caption><image:title>sustainability-in-china-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-japan-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-japan-factsheet-thumbnail</image:caption><image:title>sustainability-in-japan-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-india-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-india-factsheet-thumbnail</image:caption><image:title>sustainability-in-india-factsheet-thumbnail</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/exploring-the-benefits-of-predictive-analytics/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages-1464550329-2</image:caption><image:title>GettyImages-1464550329-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/5%20Ways%20to%20Win%20Gen%20X%20%E2%80%94%20And%20Keep%20Them-East.png</image:loc><image:caption>5 Ways to Win Gen X — And Keep Them-East</image:caption><image:title>5 Ways to Win Gen X — And Keep Them-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-the-end-of-year-shopping-season-reveals-about-consumer-caution/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241925179.jpg</image:loc><image:caption>GettyImages-2241925179</image:caption><image:title>GettyImages-2241925179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Confidence-Gated%20Decision%20Framework.png</image:loc><image:caption>Confidence-Gated Decision Framework</image:caption><image:title>Confidence-Gated Decision Framework</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-consumers-evaluate-holiday-purchases-decision-criteria.png</image:loc><image:caption>how-consumers-evaluate-holiday-purchases-decision-criteria</image:caption><image:title>how-consumers-evaluate-holiday-purchases-decision-criteria</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beverage-trends-report</image:caption><image:title>11-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/consumer-value-logic-by-category-grocery-beauty-electronics-services.png</image:loc><image:caption>consumer-value-logic-by-category-grocery-beauty-electronics-services</image:caption><image:title>consumer-value-logic-by-category-grocery-beauty-electronics-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/holiday-shopping-intent-vs-conversion-timing.png</image:loc><image:caption>holiday-shopping-intent-vs-conversion-timing</image:caption><image:title>holiday-shopping-intent-vs-conversion-timing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/zh-cn/service/central-location-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Central-location-testing-CLT-1090x545.jpg</image:loc><image:caption>Central location testing (CLT)</image:caption><image:title>WIM_Central-location-testing-CLT-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Central-location-testing-CLT-scaled.jpg</image:loc><image:caption>Central-location-testing-CLT-scaled</image:caption><image:title>Central-location-testing-CLT-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/ja/case-study/harnessing-augmented-reality-to-power-innovation-in-pack-testing-for-asahi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/London-Pride-1024x570.png</image:loc><image:caption>London-Pride-1024x570</image:caption><image:title>London-Pride-1024x570</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8th page hero sec</image:caption><image:title>8th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Asahi_AR-1.png</image:loc><image:caption>Kadence_Asahi_AR-1</image:caption><image:title>Kadence_Asahi_AR-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/americas-midlife-crisis-is-a-consumer-story-too/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-West.png</image:loc><image:caption>Cracking the Gen X Code-West</image:caption><image:title>Cracking the Gen X Code-West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Paperlike-German-brand-story.png</image:loc><image:caption>Paperlike-German-brand-story</image:caption><image:title>Paperlike-German-brand-story</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hispanic-image-2.png</image:loc><image:caption>Hispanic-image-2</image:caption><image:title>Hispanic-image-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Replacements-e-commerce-brand.png</image:loc><image:caption>Replacements-e-commerce-brand</image:caption><image:title>Replacements-e-commerce-brand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chewy-brand-story.png</image:loc><image:caption>Chewy-brand-story</image:caption><image:title>Chewy-brand-story</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Calm-app-targeting-gen-x.png</image:loc><image:caption>Calm-app-targeting-gen-x</image:caption><image:title>Calm-app-targeting-gen-x</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/your-abm-strategy-is-built-on-the-wrong-segmentation-logic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-600x314-Sep-19-2025-09-04-06-8893-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-600x314-Sep-19-2025-09-04-06-8893-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-600x314-Sep-19-2025-09-04-06-8893-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>types-of-travelers</image:caption><image:title>Travel-Travel-personas-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/faqs/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_FaqPage1090x545.jpg</image:loc><image:caption>Faq Hero Image</image:caption><image:title>WIM_FaqPage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/mastering-innovation-in-fmcg-how-to-launch-a-new-fmcg-product-in-the-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745.jpg</image:loc><image:caption>giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745</image:caption><image:title>giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1312174788-2-1024x728.jpg</image:loc><image:caption>GettyImages-1312174788-2-1024x728</image:caption><image:title>GettyImages-1312174788-2-1024x728</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-the-power-of-retail-media-networks-with-shopper-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-30-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-30-1</image:caption><image:title>Copy-of-Sample-for-blog-post-30-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535.png</image:loc><image:caption>online-shopping-consumer-trends-report</image:caption><image:title>1-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-orlando</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/how-is-international-market-research-affected-by-language-differences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343.jpg</image:loc><image:caption>trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343</image:caption><image:title>trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1707156308360.jpeg</image:loc><image:caption>1707156308360</image:caption><image:title>1707156308360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-kansas-city</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/sector/ecommerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Ecommerce-Sector-46x46.png</image:loc><image:caption>IC_Ecommerce-Sector-46x46</image:caption><image:title>IC_Ecommerce-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-1090x545.png</image:loc><image:caption>WIM_Ecommerce-1090x545</image:caption><image:title>WIM_Ecommerce-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TP_Digo-cropped-600x600</image:caption><image:title>TP_Digo-cropped-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/service/activation-workshops/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages-1068058504</image:caption><image:title>GettyImages-1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Activation%20workshops_1090x545.jpg</image:loc><image:caption>activation workshops</image:caption><image:title>WIM_Activation workshops_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages-2182251211</image:caption><image:title>GettyImages-2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/graze-craze-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167547398.jpg</image:loc><image:caption>GettyImages-1167547398</image:caption><image:title>GettyImages-1167547398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graze%20Craze-%20covers%20for%20sector.png</image:loc><image:caption>Graze Craze- covers for sector</image:caption><image:title>Graze Craze- covers for sector</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-adjacent-market-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1294535198-1.jpg</image:loc><image:caption>GettyImages-1294535198-1</image:caption><image:title>GettyImages-1294535198-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/hashtag-activism-when-and-how-brands-must-engage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-40</image:caption><image:title>Copy-of-Sample-for-blog-post-40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages-1353682914</image:caption><image:title>GettyImages-1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/online-community/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495215934.jpg</image:loc><image:caption>GettyImages-495215934</image:caption><image:title>GettyImages-495215934</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online%20communities_1090x545.jpg</image:loc><image:caption>Online communities</image:caption><image:title>WIM_Online communities_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887.jpg</image:loc><image:caption>GettyImages-1281207887</image:caption><image:title>GettyImages-1281207887</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/our-metaverse-pilot-study-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sample-for-blog-post-60</image:caption><image:title>Sample-for-blog-post-60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-your-audience-a-deep-dive-into-consumer-behavior-in-the-beauty-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Statista-beauty-stat.png</image:loc><image:caption>Statista-beauty-stat</image:caption><image:title>Statista-beauty-stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Morning-Skincare-Stat.png</image:loc><image:caption>Morning-Skincare-Stat</image:caption><image:title>Morning-Skincare-Stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lotus-Herbals.png</image:loc><image:caption>Lotus-Herbals</image:caption><image:title>Lotus-Herbals</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Boots.png</image:loc><image:caption>Boots</image:caption><image:title>Boots</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SK-II.png</image:loc><image:caption>SK-II</image:caption><image:title>SK-II</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Miranda-Kerr-quote.png</image:loc><image:caption>Miranda-Kerr-quote</image:caption><image:title>Miranda-Kerr-quote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1-1024x535-1.png</image:loc><image:caption>About-face_social-media-_About-face-1-02-1-1-1024x535-1</image:caption><image:title>About-face_social-media-_About-face-1-02-1-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1214506076.jpg</image:loc><image:caption>GettyImages-1214506076</image:caption><image:title>GettyImages-1214506076</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dove-Real-Beauty.png</image:loc><image:caption>Dove-Real-Beauty</image:caption><image:title>Dove-Real-Beauty</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1147070880-scaled.jpg</image:loc><image:caption>GettyImages-1147070880-scaled</image:caption><image:title>GettyImages-1147070880-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1147070880-2180x1090.jpg</image:loc><image:caption>WIM_GettyImages-1147070880-2180x1090</image:caption><image:title>WIM_GettyImages-1147070880-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-automakers-can-use-car-clinics-to-get-a-competitive-edge/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>types-of-car-buyers</image:caption><image:title>Auto-What-Drives-Car-Buyers-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2162099895.jpg</image:loc><image:caption>GettyImages-2162099895</image:caption><image:title>GettyImages-2162099895</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-insights-are-arriving-too-late-to-matter</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%202-What-happens-when-pet-owners-start-questioning-every-treatment.png</image:loc><image:caption>Trend 2-What-happens-when-pet-owners-start-questioning-every-treatment</image:caption><image:title>Trend 2-What-happens-when-pet-owners-start-questioning-every-treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The-Insight-Lag-in-Market-Research.png</image:loc><image:caption>The-Insight-Lag-in-Market-Research</image:caption><image:title>The-Insight-Lag-in-Market-Research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Match-the-Evidence-to-the-Decision%20Risk-in-Research.png</image:loc><image:caption>Match-the-Evidence-to-the-Decision Risk-in-Research</image:caption><image:title>Match-the-Evidence-to-the-Decision Risk-in-Research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EonImEjqLtBBaI3t6JHuPm-H_Bup5pEe8u5ohL9-pJYNNjrfpx-b5NqYegWEEXNwbP-XB6VnhDohu3WFPrSvHN_5D9fXQAbux-OIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQ-F-V1Q-1.png</image:loc><image:caption>EonImEjqLtBBaI3t6JHuPm-H_Bup5pEe8u5ohL9-pJYNNjrfpx-b5NqYegWEEXNwbP-XB6VnhDohu3WFPrSvHN_5D9fXQAbux-OIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQ-F-V1Q-1</image:caption><image:title>EonImEjqLtBBaI3t6JHuPm-H_Bup5pEe8u5ohL9-pJYNNjrfpx-b5NqYegWEEXNwbP-XB6VnhDohu3WFPrSvHN_5D9fXQAbux-OIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQ-F-V1Q-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-88-1.png</image:loc><image:caption>Sample-for-blog-post-88-1</image:caption><image:title>Sample-for-blog-post-88-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZN-n9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2a_BGdvPcT2YD-1.png</image:loc><image:caption>r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZN-n9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2a_BGdvPcT2YD-1</image:caption><image:title>r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZN-n9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2a_BGdvPcT2YD-1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/5-reasons-concept-testing-is-important/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/crafting-high-impact-questions-for-qualitative-and-quantitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-12.png</image:loc><image:caption>Sample-for-blog-post-12</image:caption><image:title>Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-10-29-35-3511-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-10-29-35-3511-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-10-29-35-3511-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-1.png</image:loc><image:caption>Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-1</image:caption><image:title>Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-detroit</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/case-study/developing-a-future-focused-digital-product-strategy-for-wall-street-journal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rd page hero sec</image:caption><image:title>3rd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/an-introduction-to-data-collection-in-marketing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/agency-credentials-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-san-francisco</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/your-guide-to-customer-segmentation-in-financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-51.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-51</image:caption><image:title>Copy-of-Sample-for-blog-post-51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-1024x576.png</image:loc><image:caption>Financial-Services-personas-cover-1024x576</image:caption><image:title>Financial-Services-personas-cover-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-perform-insightful-secondary-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-08-10-05-7000-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-08-10-05-7000-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-08-10-05-7000-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-Sep-19-2025-08-09-51-6895-PM.png</image:loc><image:caption>10-1024x535-Sep-19-2025-08-09-51-6895-PM</image:caption><image:title>10-1024x535-Sep-19-2025-08-09-51-6895-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1469546423-2.jpg</image:loc><image:caption>GettyImages-1469546423-2</image:caption><image:title>GettyImages-1469546423-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/the-asian-consumer-4-key-trends-for-the-next-normal/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/BL_15-Three-Front-Pages-527x600.png</image:loc><image:caption>BL_15-Three-Front-Pages-527x600</image:caption><image:title>BL_15-Three-Front-Pages-527x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled.jpg</image:loc><image:caption>closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled</image:caption><image:title>closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300.jpg</image:loc><image:caption>young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300</image:caption><image:title>young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/understanding-perceptions-of-a-global-legal-talent-suppliers-pricing-model/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-16-2025-08-47-39-6195-AM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-16-2025-08-47-39-6195-AM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-16-2025-08-47-39-6195-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327563403.jpg</image:loc><image:caption>GettyImages-1327563403</image:caption><image:title>GettyImages-1327563403</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-1.png</image:loc><image:caption>Green-Wave-1-1024x535-1</image:caption><image:title>Green-Wave-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr.jpg</image:loc><image:caption>b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr</image:caption><image:title>b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/trends-in-preventive-healthcare-for-pets-globally/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T131957_851</image:caption><image:title>Sample-for-blog-post-2024-07-19T131957_851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PetPace-unboxing-with-micah.jpg</image:loc><image:caption>PetPace-unboxing-with-micah</image:caption><image:title>PetPace-unboxing-with-micah</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-3.png</image:loc><image:caption>General-Discover-the-Future-of-Entertainment-1024x512-3</image:caption><image:title>General-Discover-the-Future-of-Entertainment-1024x512-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-banner-1536x605-1-1024x403.jpg</image:loc><image:caption>Blog-banner-1536x605-1-1024x403</image:caption><image:title>Blog-banner-1536x605-1-1024x403</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/zh-cn/service/campaign-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Campaign-development_1090x545.jpg</image:loc><image:caption>Campaign development</image:caption><image:title>WIM_Campaign-development_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-market-research-in-emerging-markets-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535.png</image:loc><image:caption>10-1024x535</image:caption><image:title>10-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-2.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-2</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289307967.jpg</image:loc><image:caption>GettyImages-1289307967</image:caption><image:title>GettyImages-1289307967</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/when-demographic-segmentation-is-not-enough-future-proof-your-strategies-with-segmentation-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-1.png</image:loc><image:caption>Template-Sample-for-blog-post-1</image:caption><image:title>Template-Sample-for-blog-post-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/asias-spending-divide/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4/medium.jpg</video:thumbnail_loc><video:title>Asias-Spending-Divide-market-Study</video:title><video:description>Asias-Spending-Divide-market-Study</video:description><video:content_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4</video:content_loc><video:duration>352</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Editable%20banner%20(6).png</image:loc><image:caption>Editable banner (6)</image:caption><image:title>Editable banner (6)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-work-how-human-creativity-will-remain-essential-in-a-world-of-automation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-4.png</image:loc><image:caption>1-2-1-1024x535-4</image:caption><image:title>1-2-1-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356593648.jpg</image:loc><image:caption>GettyImages-1356593648</image:caption><image:title>GettyImages-1356593648</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-16-2025-10-48-40-8990-AM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-16-2025-10-48-40-8990-AM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-16-2025-10-48-40-8990-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-gen-z-values-sustainability-tips-for-marketing-to-the-eco-conscious-generation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/BHUSATTVA-1.png</image:loc><image:caption>BHUSATTVA-1</image:caption><image:title>BHUSATTVA-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/re_done-1.png</image:loc><image:caption>re_done-1</image:caption><image:title>re_done-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/karimoku-1.png</image:loc><image:caption>karimoku-1</image:caption><image:title>karimoku-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405418779-1024x683-1.jpg</image:loc><image:caption>GettyImages-1405418779-1024x683-1</image:caption><image:title>GettyImages-1405418779-1024x683-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Innocent-Drinks-1-1.png</image:loc><image:caption>Innocent-Drinks-1-1</image:caption><image:title>Innocent-Drinks-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Reforestum-1.png</image:loc><image:caption>Reforestum-1</image:caption><image:title>Reforestum-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Future-of-Retail-report-stat-1.png</image:loc><image:caption>Future-of-Retail-report-stat-1</image:caption><image:title>Future-of-Retail-report-stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-02-53-53-5511-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-02-53-53-5511-PM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-02-53-53-5511-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Arcteryx-1.png</image:loc><image:caption>Arcteryx-1</image:caption><image:title>Arcteryx-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Patagonia-1.png</image:loc><image:caption>Patagonia-1</image:caption><image:title>Patagonia-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Gen-Z-stat-1.png</image:loc><image:caption>UK-Gen-Z-stat-1</image:caption><image:title>UK-Gen-Z-stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/StellaMcCartney-1.png</image:loc><image:caption>StellaMcCartney-1</image:caption><image:title>StellaMcCartney-1</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>20200604_03download-1-1</image:caption><image:title>20200604_03download-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-7-voices-of-visionaries-the-future-festival-edition-part-1/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WH_Podcasts_EP-7</image:caption><image:title>WH_Podcasts_EP-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/policy/statement-of-applicability-kadence-united-kingdom/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/knowledge/product-testing-methods-and-best-practices/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370512298-scaled.jpg</image:loc><image:caption>GettyImages-1370512298-scaled</image:caption><image:title>GettyImages-1370512298-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-csr-in-your-brand-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1306299295-1.jpg</image:loc><image:caption>GettyImages-1306299295-1</image:caption><image:title>GettyImages-1306299295-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-40-2</image:caption><image:title>Copy-of-Sample-for-blog-post-40-2</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/office/singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled.jpg</image:loc><image:caption>21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled</image:caption><image:title>21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KSG_With-Ramsey_1023x478.jpeg</image:loc><image:caption>Singapore-office</image:caption><image:title>WIM_KSG_With-Ramsey_1023x478</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1-1.png</image:loc><image:caption>uk-for-Blog-1-1</image:caption><image:title>uk-for-Blog-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-90</image:caption><image:title>Copy-of-Sample-for-blog-post-90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-Location_720x216.png</image:loc><image:caption>Kadence Singapore</image:caption><image:title>WIM_Singapore-Location_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Singapore-op.gif</image:loc><image:caption>Slider-Singapore-office</image:caption><image:title>WIM_Slider-Singapore-op</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-01T103944_383-1</image:caption><image:title>Sample-for-blog-post-2024-07-01T103944_383-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416.jpg</image:loc><image:caption>GettyImages-1289120416</image:caption><image:title>GettyImages-1289120416</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-3.png</image:loc><image:caption>Why-millennials-demand-work-life-balance-1-1024x512-3</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-813437116.jpg</image:loc><image:caption>GettyImages-813437116</image:caption><image:title>GettyImages-813437116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-india-buys-iphones-tech.png</image:loc><image:caption>How-india-buys-iphones-tech</image:caption><image:title>How-india-buys-iphones-tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/OnePlus-india-case.png</image:loc><image:caption>OnePlus-india-case</image:caption><image:title>OnePlus-india-case</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tanishq-jewlery-premiumization-trend-india.png</image:loc><image:caption>Tanishq-jewlery-premiumization-trend-india</image:caption><image:title>Tanishq-jewlery-premiumization-trend-india</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156283375.jpg</image:loc><image:caption>GettyImages-2156283375</image:caption><image:title>GettyImages-2156283375</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulika sheel</image:caption><image:title>Tulika sheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%201-the-modern-pet-parent-starter-pack-is-getting-next-level.png</image:loc><image:caption>Trend 1-the-modern-pet-parent-starter-pack-is-getting-next-level</image:caption><image:title>Trend 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-develop-a-successful-market-entry-strategy-for-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zhipeng-ya-AY62doXarPk-unsplash-1024x576.jpg</image:loc><image:caption>zhipeng-ya-AY62doXarPk-unsplash-1024x576</image:caption><image:title>zhipeng-ya-AY62doXarPk-unsplash-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/congy-yuan-w1CxgOWOym8-unsplash-1024x768.jpg</image:loc><image:caption>congy-yuan-w1CxgOWOym8-unsplash-1024x768</image:caption><image:title>congy-yuan-w1CxgOWOym8-unsplash-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sample-for-blog-post-67</image:caption><image:title>Sample-for-blog-post-67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182.jpg</image:loc><image:caption>li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182</image:caption><image:title>li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-the-concerned-consumer-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>Concerned-Consumer-scaled</image:caption><image:title>Concerned-Consumer-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot-2020-06-23-at-12.16.29-233x300.png</image:loc><image:caption>Screenshot-2020-06-23-at-12.16.29-233x300</image:caption><image:title>Screenshot-2020-06-23-at-12.16.29-233x300</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/case-study/harnessing-blockchain-technology-in-market-research-with-unilever-food-solutions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9th page hero sec</image:caption><image:title>9th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/service/emerging-research-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sample-for-blog-post-66-1</image:caption><image:title>Sample-for-blog-post-66-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages-1139733438-scaled-2</image:caption><image:title>GettyImages-1139733438-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages-1464550329-2</image:caption><image:title>GettyImages-1464550329-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sample-for-blog-post-60-1</image:caption><image:title>Sample-for-blog-post-60-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Emerging%20research%20methods_1090x545.jpg</image:loc><image:caption>Emerging research methodologies</image:caption><image:title>WIM_Emerging research methods_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-philadelphia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-develop-a-successful-market-entry-strategy-for-china/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/congy-yuan-w1CxgOWOym8-unsplash-1024x768-2.jpg</image:loc><image:caption>congy-yuan-w1CxgOWOym8-unsplash-1024x768-2</image:caption><image:title>congy-yuan-w1CxgOWOym8-unsplash-1024x768-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182-2.jpg</image:loc><image:caption>li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182-2</image:caption><image:title>li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zhipeng-ya-AY62doXarPk-unsplash-1024x576-2.jpg</image:loc><image:caption>zhipeng-ya-AY62doXarPk-unsplash-1024x576-2</image:caption><image:title>zhipeng-ya-AY62doXarPk-unsplash-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/ja/service/usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usage-and-attitude-studies_1090x545.jpg</image:loc><image:caption>Usage and attitude studies</image:caption><image:title>WIM_Usage-and-attitude-studies_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-pet-owner-needs-to-improve-veterinary-satisfaction</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages-2196434815</image:caption><image:title>GettyImages-2196434815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-san-diego</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/market-entry-into-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1210286581.jpg</image:loc><image:caption>GettyImages-1210286581</image:caption><image:title>GettyImages-1210286581</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sample-for-blog-post-67</image:caption><image:title>Sample-for-blog-post-67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-silver-wave-capturing-the-senior-consumer-market-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/inrzilG_h7UckYWo0KtvnT9XRKPDbNKq5aG4ft_NMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGT_qimUonSG3cBCCReBHDngeqMVC2CtMjW5zU.png</image:loc><image:caption>inrzilG_h7UckYWo0KtvnT9XRKPDbNKq5aG4ft_NMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGT_qimUonSG3cBCCReBHDngeqMVC2CtMjW5zU</image:caption><image:title>inrzilG_h7UckYWo0KtvnT9XRKPDbNKq5aG4ft_NMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGT_qimUonSG3cBCCReBHDngeqMVC2CtMjW5zU</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages-451572543</image:caption><image:title>GettyImages-451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SE_ggxafnLyGK4kgdMZVmd3TJugXoV_ZQk0jASh_fsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5o_n.png</image:loc><image:caption>o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SE_ggxafnLyGK4kgdMZVmd3TJugXoV_ZQk0jASh_fsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5o_n</image:caption><image:title>o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SE_ggxafnLyGK4kgdMZVmd3TJugXoV_ZQk0jASh_fsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5o_n</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-79.png</image:loc><image:caption>Sample-for-blog-post-79</image:caption><image:title>Sample-for-blog-post-79</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/digital-citizens-expect-consumer-grade-experiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SingPass%20integration%20UX%20case%20study.png</image:loc><image:caption>SingPass integration UX case study</image:caption><image:title>SingPass integration UX case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gov-One-UK-UX-case-study.png</image:loc><image:caption>Gov-One-UK-UX-case-study</image:caption><image:title>Gov-One-UK-UX-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/DigiLocker%20India%20Government%20UX%20case%20study.png</image:loc><image:caption>DigiLocker India Government UX case study</image:caption><image:title>DigiLocker India Government UX case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-05-31-36-4878-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-05-31-36-4878-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-05-31-36-4878-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2180083152.jpg</image:loc><image:caption>GettyImages-2180083152</image:caption><image:title>GettyImages-2180083152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1a-3-e1730907798468.png</image:loc><image:caption>Banner-1920-x-900-px-1a-3-e1730907798468</image:caption><image:title>Banner-1920-x-900-px-1a-3-e1730907798468</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://kadence.com/en-us/service/cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Computer%20Assisted_1090x545.jpg</image:loc><image:caption>CATI</image:caption><image:title>WIM_Computer Assisted_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/services-category/customer-and-market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer_1090x545.jpg</image:loc><image:caption>WIM_Customer_1090x545</image:caption><image:title>WIM_Customer_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Entry.svg</image:loc><image:caption>WI_Market_Entry</image:caption><image:title>WI_Market_Entry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WI_ShopperResearch</image:caption><image:title>WI_ShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Sizing.svg</image:loc><image:caption>WI_Market_Sizing</image:caption><image:title>WI_Market_Sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WH_hero-Customer-Service</image:caption><image:title>WH_hero-Customer-Service</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/segmenting-success-unlocking-the-8-key-market-segments-for-diverse-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-34-2.png</image:loc><image:caption>Sample-for-blog-post-34-2</image:caption><image:title>Sample-for-blog-post-34-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-06-48-38-9619-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-06-48-38-9619-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-06-48-38-9619-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/zh-cn/service/neuroscience/</loc><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Neuroscience_1090x545.jpg</image:loc><image:caption>Neuroscience</image:caption><image:title>WIM_Neuroscience_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/zh-cn/office/singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-Location_720x216.png</image:loc><image:caption>Kadence Singapore</image:caption><image:title>WIM_Singapore-Location_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KSG_With-Ramsey_1023x478.jpeg</image:loc><image:caption>Singapore-office</image:caption><image:title>WIM_KSG_With-Ramsey_1023x478</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Singapore-op.gif</image:loc><image:caption>Slider-Singapore-office</image:caption><image:title>WIM_Slider-Singapore-op</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled.jpg</image:loc><image:caption>21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled</image:caption><image:title>21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-contextual-advertising-for-a-cookieless-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-3.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-3</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-04-27-at-9_13_24-AM-1024x749.png</image:loc><image:caption>Screen-Shot-2023-04-27-at-9_13_24-AM-1024x749</image:caption><image:title>Screen-Shot-2023-04-27-at-9_13_24-AM-1024x749</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-19</image:caption><image:title>Copy-of-Sample-for-blog-post-19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sample-for-blog-post-72-1</image:caption><image:title>Sample-for-blog-post-72-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1254054171.jpg</image:loc><image:caption>GettyImages-1254054171</image:caption><image:title>GettyImages-1254054171</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/disruptive-dtc-brand-strategies-for-traditional-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-19-2025-02-30-55-5783-PM.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535-Sep-19-2025-02-30-55-5783-PM</image:caption><image:title>General-The-Future-of-Finance-1024x535-Sep-19-2025-02-30-55-5783-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-95-2.png</image:loc><image:caption>Sample-for-blog-post-95-2</image:caption><image:title>Sample-for-blog-post-95-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-the-wellness-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(8).png</image:loc><image:caption>admin-ajax (8)</image:caption><image:title>admin-ajax (8)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/service/stakeholder-engagement-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Stakeholder_1090x545.jpg</image:loc><image:caption>Stakeholder engagement in research</image:caption><image:title>WIM_Stakeholder_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-vietnams-millennials-and-gen-z-are-redefining-progress/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sample-for-blog-post-52</image:caption><image:title>Sample-for-blog-post-52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Vietnam%E2%80%99s%20Millennials%20and%20Gen%20Z%20Are%20Redefining%20Progress.jpg</image:loc><image:caption>How Vietnam’s Millennials and Gen Z Are Redefining Progress</image:caption><image:title>How Vietnam’s Millennials and Gen Z Are Redefining Progress</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1</image:caption><image:title>download-agency-crcredentials-or-brochure-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/9-types-of-travel-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Travel-personas-cover-300x169.png</image:loc><image:caption>travel-personas</image:caption><image:title>Travel-personas-cover-300x169</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages-1356444715</image:caption><image:title>GettyImages-1356444715</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/brands-and-the-delicate-balance-of-being-woke/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wokeism-image-2.png</image:loc><image:caption>wokeism-image-2</image:caption><image:title>wokeism-image-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-4.png</image:loc><image:caption>5-16-1024x535-4</image:caption><image:title>5-16-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-06jezael-melgoza-layMbSJ3YOE-unsplash.jpg</image:loc><image:caption>20200604-06jezael-melgoza-layMbSJ3YOE-unsplash</image:caption><image:title>20200604-06jezael-melgoza-layMbSJ3YOE-unsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_07zlinh-nguyen-uEFombN3J5U-unsplash-1080x487.jpg</image:loc><image:caption>20200604_07zlinh-nguyen-uEFombN3J5U-unsplash-1080x487</image:caption><image:title>20200604_07zlinh-nguyen-uEFombN3J5U-unsplash-1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-financial-services-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1307935655-1-scaled.jpg</image:loc><image:caption>GettyImages-1307935655-1-scaled</image:caption><image:title>GettyImages-1307935655-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-600x338-1.png</image:loc><image:caption>Financial-Services-personas-cover-600x338-1</image:caption><image:title>Financial-Services-personas-cover-600x338-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/sector/animal-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T131957_851-1</image:caption><image:title>Sample-for-blog-post-2024-07-19T131957_851-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages-1318673904-1-2</image:caption><image:title>GettyImages-1318673904-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1635323442.jpg</image:loc><image:caption>GettyImages-1635323442</image:caption><image:title>GettyImages-1635323442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1422746914.jpg</image:loc><image:caption>GettyImages-1422746914</image:caption><image:title>GettyImages-1422746914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Animal-health.svg</image:loc><image:caption>IC_Animal-health</image:caption><image:title>IC_Animal-health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-1090x545.png</image:loc><image:caption>WIM_Animal-Health-1090x545</image:caption><image:title>WIM_Animal-Health-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTY_MR1-432x432</image:caption><image:title>AOTY_MR1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-work-how-human-creativity-will-remain-essential-in-a-world-of-automation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-12-11-5401-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-12-11-5401-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-12-11-5401-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-04-12-06-2174-PM.png</image:loc><image:caption>1-2-1-1024x535-Sep-19-2025-04-12-06-2174-PM</image:caption><image:title>1-2-1-1024x535-Sep-19-2025-04-12-06-2174-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356593648-1.jpg</image:loc><image:caption>GettyImages-1356593648-1</image:caption><image:title>GettyImages-1356593648-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/zh-cn/services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-1.png</image:loc><image:caption>Kadence.com-preview-image (2)-1</image:caption><image:title>Kadence.com-preview-image (2)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WI_expert-interviews</image:caption><image:title>WI_expert-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WI_telephone-depth-interviews</image:caption><image:title>WI_telephone-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WI_sensory-research</image:caption><image:title>WI_sensory-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market-sizing.svg</image:loc><image:caption>WI_Market-sizing</image:caption><image:title>WI_Market-sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WI_neuroscience</image:caption><image:title>WI_neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WI_workshops</image:caption><image:title>WI_workshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WI_ShopperResearch</image:caption><image:title>WI_ShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WI_insight-activation-1</image:caption><image:title>WI_insight-activation-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WI_headset</image:caption><image:title>WI_headset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>concept-validation</image:caption><image:title>concept-validation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WI_stakeholder-interviews</image:caption><image:title>WI_stakeholder-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WI_recruitment</image:caption><image:title>WI_recruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WI_Design</image:caption><image:title>WI_Design</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WI_central-location-testing</image:caption><image:title>WI_central-location-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Marketentry.svg</image:loc><image:caption>WI_Marketentry</image:caption><image:title>WI_Marketentry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WI_Proposition-development</image:caption><image:title>WI_Proposition-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Christina-wocintechchat.jpg</image:loc><image:caption>WIM_Christina-wocintechchat</image:caption><image:title>WIM_Christina-wocintechchat</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/gender-stereotyping-still-exists-and-how-brands-can-break-free-from-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535.png</image:loc><image:caption>fitness-tech-trends</image:caption><image:title>The-future-of-the-home-gym-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-4.png</image:loc><image:caption>image-4</image:caption><image:title>image-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-6.png</image:loc><image:caption>image-6</image:caption><image:title>image-6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-8-1024x576.png</image:loc><image:caption>image-8-1024x576</image:caption><image:title>image-8-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sample-for-blog-post-10-2</image:caption><image:title>Sample-for-blog-post-10-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(7).png</image:loc><image:caption>admin-ajax (7)</image:caption><image:title>admin-ajax 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-continuous-user-studies-improve-brand-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beauty-trends</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sample-for-blog-post-39</image:caption><image:title>Sample-for-blog-post-39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-11-13-27-4309-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-11-13-27-4309-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-11-13-27-4309-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/disappearing-acts-why-customers-ghost-and-how-to-win-them-back/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-11-19-1246-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-11-19-1246-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-11-19-1246-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-10-57-6016-PM.png</image:loc><image:caption>11-1-1024x535-Sep-19-2025-04-10-57-6016-PM</image:caption><image:title>11-1-1024x535-Sep-19-2025-04-10-57-6016-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10-3.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-10-3</image:caption><image:title>Copy-of-Sample-for-blog-post-10-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/from-insights-to-action-the-power-of-b2b-market-research-in-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SIMILARITIES-3-1024x724.png</image:loc><image:caption>B2B-versus-B2C-research</image:caption><image:title>SIMILARITIES-3-1024x724</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33.png</image:loc><image:caption>Sample-for-blog-post-33</image:caption><image:title>Sample-for-blog-post-33</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:caption><image:title>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-30-866x1024.png</image:loc><image:caption>B2B-and-B2C-research-differences</image:caption><image:title>2-30-866x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-qualitative-research-has-made-itself-replaceable/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-automakers-use-car-clinics-to-get-a-competitive-edge/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>types-of-car-buyers</image:caption><image:title>Auto-What-Drives-Car-Buyers-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2162099895-2.jpg</image:loc><image:caption>GettyImages-2162099895-2</image:caption><image:title>GettyImages-2162099895-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>IC_Technology-Sector-46x46</image:caption><image:title>IC_Technology-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UK%20office%20Kadence_720x216.png</image:loc><image:caption>UK office Kadence</image:caption><image:title>WIM_UK office Kadence_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-108350156-2.jpg</image:loc><image:caption>GettyImages-108350156-2</image:caption><image:title>GettyImages-108350156-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages-451572543</image:caption><image:title>GettyImages-451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/May-marketing-challenge-UK-scaled-1.jpg</image:loc><image:caption>May-marketing-challenge-UK-scaled-1</image:caption><image:title>May-marketing-challenge-UK-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2.jpg</image:loc><image:caption>david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2</image:caption><image:title>david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>Chinese New Year - Group of staff holding red envelopes</image:caption><image:title>WIM_CNY_1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-UK_1418x534.gif</image:loc><image:caption>WIM_Slider-UK_1418x534</image:caption><image:title>WIM_Slider-UK_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-2.jpg</image:loc><image:caption>GettyImages-1486867890-2</image:caption><image:title>GettyImages-1486867890-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/knowledge/uk-patients-want-digital-healthcare.-which-features-matter/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Auto-Trends-Generic-Two-Wheeler.png</image:loc><image:caption>Auto-Trends-Generic-Two-Wheeler</image:caption><image:title>Auto-Trends-Generic-Two-Wheeler</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1455253611.jpg</image:loc><image:caption>GettyImages-1455253611</image:caption><image:title>GettyImages-1455253611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2222468273.jpg</image:loc><image:caption>GettyImages-2222468273</image:caption><image:title>GettyImages-2222468273</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2026-08-26</lastmod></url><url><loc>https://kadence.com/knowledge/6-expectations-japanese-consumers-have-from-in-home-delivery-services-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6%20expectations%20japanese%20consumers%20have-from%20in%20home%20delivery%20services.jpg</image:loc><image:caption>6 expectations japanese consumers have-from in home delivery services</image:caption><image:title>6 expectations japanese consumers have-from in home delivery services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide4-1-1024x576-1.png</image:loc><image:caption>Slide4-1-1024x576-1</image:caption><image:title>Slide4-1-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide4-2-1024x576.png</image:loc><image:caption>Slide4-2-1024x576</image:caption><image:title>Slide4-2-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide1-1-1024x576-1.png</image:loc><image:caption>Slide1-1-1024x576-1</image:caption><image:title>Slide1-1-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-07-37-47-7810-PM.png</image:loc><image:caption>1-1-1024x535-Sep-19-2025-07-37-47-7810-PM</image:caption><image:title>1-1-1024x535-Sep-19-2025-07-37-47-7810-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide5-1-1024x576-1.png</image:loc><image:caption>Slide5-1-1024x576-1</image:caption><image:title>Slide5-1-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/learn-how-global-brands-demystify-concept-testing-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-47.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-47</image:caption><image:title>Copy-of-Sample-for-blog-post-47</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-seattle</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-allure-and-challenges-of-emerging-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM.png</image:loc><image:caption>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:caption><image:title>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022362402-2.jpg</image:loc><image:caption>GettyImages-1022362402-2</image:caption><image:title>GettyImages-1022362402-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/turning-waste-into-wealth-the-rise-of-upcycled-foods-and-what-it-means-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-28.png</image:loc><image:caption>Sample-for-blog-post-28</image:caption><image:title>Sample-for-blog-post-28</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-1.png</image:loc><image:caption>1-2-1-1024x535-1</image:caption><image:title>1-2-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/podcast/ep-11-deciphering-healthcares-cryptic-senior-consumers-with-dr-justin-barclay/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1646190411254.jpeg</image:loc><image:caption>1646190411254</image:caption><image:title>1646190411254</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODE-X-10</image:caption><image:title>EPISODE-X-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-online-video-reveals-about-student-engagement-in-singapore</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages-1954175226-2</image:caption><image:title>GettyImages-1954175226-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sample-for-blog-post-100-2</image:caption><image:title>Sample-for-blog-post-100-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Cass%20Khoo.png</image:loc><image:caption>Cass Khoo</image:caption><image:title>Cass Khoo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-07-13</lastmod></url><url><loc>https://kadence.com/knowledge/crafting-effective-b2b-personas-for-complex-decision-making-units/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-668093476.jpg</image:loc><image:caption>GettyImages-668093476</image:caption><image:title>GettyImages-668093476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_1024x512.png</image:loc><image:caption>The-rise-of-subscription-consolidation-in-streaming</image:caption><image:title>Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-transactional-rewards-are-losing-their-grip-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-9-4.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-9-4</image:caption><image:title>Copy-of-Sample-for-blog-post-9-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-automotive-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1320765059.jpg</image:loc><image:caption>GettyImages-1320765059</image:caption><image:title>GettyImages-1320765059</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535.png</image:loc><image:caption>types-of-car-buyer-personas</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-indonesian-affiliators-change-the-game-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-3.png</image:loc><image:caption>1-1-1024x535-3</image:caption><image:title>1-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-21</image:caption><image:title>Copy-of-Sample-for-blog-post-21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/case-study/creating-an-education-and-career-exploration-tool-to-wow-teens-with-american-student-assistance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:caption><image:title>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-nintendo-conquered-the-uk-and-changed-gaming-forever/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-89-1</image:caption><image:title>Copy-of-Sample-for-blog-post-89-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/playstation3.png</image:loc><image:caption>playstation3</image:caption><image:title>playstation3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mario-Kart-DS.png</image:loc><image:caption>Mario-Kart-DS</image:caption><image:title>Mario-Kart-DS</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wii-game.png</image:loc><image:caption>wii-game</image:caption><image:title>wii-game</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Why millennials demand work-life balance</image:caption><image:title>Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nintendo-ds.png</image:loc><image:caption>nintendo-ds</image:caption><image:title>nintendo-ds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Just-Dance.png</image:loc><image:caption>Just-Dance</image:caption><image:title>Just-Dance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wii-fit.png</image:loc><image:caption>wii-fit</image:caption><image:title>wii-fit</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/9-types-of-fashion-buyer-personas-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages-1484761684</image:caption><image:title>GettyImages-1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-cover-300x169-2.png</image:loc><image:caption>Fashion-Personas-cover-300x169-2</image:caption><image:title>Fashion-Personas-cover-300x169-2</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIM_Streaming-Wars_580x578</image:caption><image:title>WIM_Streaming-Wars_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>IC_Technology-Sector-46x46</image:caption><image:title>IC_Technology-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Technology_1090x545.png</image:loc><image:caption>Technology</image:caption><image:title>WIM_Technology_1090x545</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/6-market-research-industry-trends-worth-watching/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1133802746-1.jpg</image:loc><image:caption>GettyImages-1133802746-1</image:caption><image:title>GettyImages-1133802746-1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-kidults-are-driving-toy-sales-globally/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-73-1024x442.png</image:loc><image:caption>2-73-1024x442</image:caption><image:title>2-73-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4.png</image:loc><image:caption>download-agency-credentials-or-brochure-4</image:caption><image:title>download-agency-credentials-or-brochure-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Kidults%20Are%20Driving%20Toy%20Sales.jpg</image:loc><image:caption>How Kidults Are Driving Toy Sales</image:caption><image:title>How Kidults Are Driving Toy Sales</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles.png</image:loc><image:caption>Travel-Journey-Profiles</image:caption><image:title>Travel-Journey-Profiles</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/developing-a-future-focused-digital-product-strategy-for-wall-street-journal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rd page hero sec</image:caption><image:title>3rd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-2.png</image:loc><image:caption>Whos-Shaping-the-auto-market-1024x535-2</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-D@3x-1024x810.png</image:loc><image:caption>Blog-2-D@3x-1024x810</image:caption><image:title>Blog-2-D@3x-1024x810</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-E@3x-1024x706.png</image:loc><image:caption>Blog-2-E@3x-1024x706</image:caption><image:title>Blog-2-E@3x-1024x706</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sample-for-blog-post-84</image:caption><image:title>Sample-for-blog-post-84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/service/pricing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Pricing-research_1090x545.jpg</image:loc><image:caption>Pricing research</image:caption><image:title>WIM_Pricing-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2267070071.jpg</image:loc><image:caption>GettyImages-2267070071</image:caption><image:title>GettyImages-2267070071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/zh-cn/service/stakeholder-engagement-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Stakeholder_1090x545.jpg</image:loc><image:caption>Stakeholder engagement in research</image:caption><image:title>WIM_Stakeholder_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-reasons-why-companies-need-to-research-their-international-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-584853270-2.jpg</image:loc><image:caption>GettyImages-584853270-2</image:caption><image:title>GettyImages-584853270-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-global-brands-create-market-specific-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-20.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-20</image:caption><image:title>Copy-of-Sample-for-blog-post-20</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-1.png</image:loc><image:caption>General-The-Future-of-Finance-1-1024x535-1</image:caption><image:title>General-The-Future-of-Finance-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sample-for-blog-post-67</image:caption><image:title>Sample-for-blog-post-67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-consumer-behaviour-is-reshaping-indias-fitness-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulika sheel</image:caption><image:title>Tulika sheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2148897427.jpg</image:loc><image:caption>GettyImages-2148897427</image:caption><image:title>GettyImages-2148897427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535.png</image:loc><image:caption>fitness-tech-trends</image:caption><image:title>The-future-of-the-home-gym-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-12-05</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32</image:caption><image:title>Copy-of-Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn</image:caption><image:title>Kajornkiat Kiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503</image:caption><image:title>brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/service/concept-validation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept%20validation_1090x545.jpg</image:loc><image:caption>Concept validation</image:caption><image:title>WIM_Concept validation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-carbonated-soft-drink-buyers-in-european-value-stores</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages-2215421216</image:caption><image:title>GettyImages-2215421216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/ja/service/focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Focus%20Group_1090x545.jpg</image:loc><image:caption>Focus Group</image:caption><image:title>WIM_Focus Group_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/disruptive-dtc-brand-strategies-for-traditional-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-95.png</image:loc><image:caption>Sample-for-blog-post-95</image:caption><image:title>Sample-for-blog-post-95</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-16-2025-09-46-05-7657-AM.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535-Sep-16-2025-09-46-05-7657-AM</image:caption><image:title>General-The-Future-of-Finance-1024x535-Sep-16-2025-09-46-05-7657-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/en-us/qualitative-research-executive-indonesia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadence.com-preview-image (1)</image:caption><image:title>Kadence.com-preview-image (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/report-the-modern-plate/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-integral-role-of-focus-groups-in-modern-healthcare/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22.png</image:loc><image:caption>Sample-for-blog-post-22</image:caption><image:title>Sample-for-blog-post-22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/podcast/ep-22-unlocking-hidden-value-in-energy-with-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Akash%20Sharma.jpeg</image:loc><image:caption>Akash Sharma</image:caption><image:title>Akash Sharma</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AI-podcast</image:caption><image:title>AI-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-market-segmentation-and-why-does-it-matter/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages-1370432427-2</image:caption><image:title>GettyImages-1370432427-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>For Gen X, Choice Is the Ultimate Currency-East</image:caption><image:title>For Gen X, Choice Is the Ultimate Currency-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-second-hand-shopping-and-its-implications-for-brand-positioning/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax.jpg</image:loc><image:caption>admin-ajax</image:caption><image:title>admin-ajax</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-changing-face-of-qual-research-impact-of-technology-on-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1433543829-scaled.jpg</image:loc><image:caption>GettyImages-1433543829-scaled</image:caption><image:title>GettyImages-1433543829-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-4.png</image:loc><image:caption>Seeds-of-Change-Plant-based-trends-1024x512-4</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/why-local-seafood-is-gaining-ground-in-global-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages-1305487364-1-500x500</image:caption><image:title>GettyImages-1305487364-1-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Local%20Seafood%20Is%20Gaining%20Ground%20in%20a%20Global%20Market.jpg</image:loc><image:caption>Why Local Seafood Is Gaining Ground in a Global Market</image:caption><image:title>Why Local Seafood Is Gaining Ground in a Global Market</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modern-millennials-and-work-life-balance</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/building-a-global-brand-lessons-from-leading-international-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-39-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-39-1</image:caption><image:title>Copy-of-Sample-for-blog-post-39-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-09-02-25-3278-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-09-02-25-3278-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-09-02-25-3278-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-birmingham</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/how-geopolitics-is-rewriting-consumer-demand-and-brand-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands</image:caption><image:title>How-millennials-love-eco-conscious-brands_-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2157936526.jpg</image:loc><image:caption>GettyImages-2157936526</image:caption><image:title>GettyImages-2157936526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-agriculture-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-71.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-71</image:caption><image:title>Copy-of-Sample-for-blog-post-71</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-power-map-of-asian-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20Knows%20Every%20Sales%20Trick%20in%20the%20Book-East.png</image:loc><image:caption>Gen X Knows Every Sales Trick in the Book-East</image:caption><image:title>Gen X Knows Every Sales Trick in the Book-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1)-1.jpg</image:loc><image:caption>GettyImages-962105548 (1)-1</image:caption><image:title>GettyImages-962105548 (1)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-japan-is-shaping-the-future-of-everyday-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AI-in Japan</image:caption><image:title>AI-in Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Consumers%20Want%20Clarity%20About%20AI%20Use%20in%20Branding.png</image:loc><image:caption>Consumers Want Clarity About AI Use in Branding</image:caption><image:title>Consumers Want Clarity About AI Use in Branding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/what-japanese-consumers-think-about-AI.webp</image:loc><image:caption>what-japanese-consumers-think-about-AI</image:caption><image:title>what-japanese-consumers-think-about-AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shiseido%E2%80%99s%20AI-Enhanced%20Skin%20Diagnostics.png</image:loc><image:caption>Shiseido’s AI-Enhanced Skin Diagnostics</image:caption><image:title>Shiseido’s AI-Enhanced Skin Diagnostics</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sources-japanese-consumers-consult-first.webp</image:loc><image:caption>Sources-japanese-consumers-consult-first</image:caption><image:title>Sources-japanese-consumers-consult-first</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-AI-features-used-by-Japanese-regularly.png</image:loc><image:caption>Top AI features used by Japanese regularly</image:caption><image:title>Top-AI-features-used-by-Japanese-regularly</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Panasonic%E2%80%99s%20Fujisawa%20Sustainable%20Smart%20Town%20case%20study.png</image:loc><image:caption>Panasonic’s Fujisawa Sustainable Smart Town case study</image:caption><image:title>Panasonic’s Fujisawa Sustainable Smart Town case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-AI-concerns-for-japanese-consumers.webp</image:loc><image:caption>Top-AI-concerns-for-japanese-consumers</image:caption><image:title>Top-AI-concerns-for-japanese-consumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/knowledge/what-b2b-customer-experience-scores-miss/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20West.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- West</image:caption><image:title>No Time for Hype — Gen X Wants Results- West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/case-study/demonstrating-the-positive-impact-of-csr-programmes-on-brand-perceptions-across-asia-for-samsung/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WH_Samsung_Case-study</image:caption><image:title>WH_Samsung_Case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/balancing-data-and-human-analysis-the-key-to-driving-successful-marketing-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-17-2025-03-36-01-3453-AM.png</image:loc><image:caption>1-4-1024x535-Sep-17-2025-03-36-01-3453-AM</image:caption><image:title>1-4-1024x535-Sep-17-2025-03-36-01-3453-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM.png</image:loc><image:caption>Screen-Shot-2023-03-17-at-1_28_33-PM</image:caption><image:title>Screen-Shot-2023-03-17-at-1_28_33-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1-1024x535-1.png</image:loc><image:caption>9-1-1024x535-1</image:caption><image:title>9-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/empathy-maps-a-deep-dive-into-visualizing-customer-experience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144861020-1.jpg</image:loc><image:caption>GettyImages-1144861020-1</image:caption><image:title>GettyImages-1144861020-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-04-03-11-6432-PM.png</image:loc><image:caption>General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-04-03-11-6432-PM</image:caption><image:title>General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-04-03-11-6432-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency 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Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-17-2025-03-48-38-5151-AM.png</image:loc><image:caption>1-1024x535-Sep-17-2025-03-48-38-5151-AM</image:caption><image:title>1-1024x535-Sep-17-2025-03-48-38-5151-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/east-meets-west-how-asian-brands-can-appeal-to-western-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40.png</image:loc><image:caption>Sample-for-blog-post-40</image:caption><image:title>Sample-for-blog-post-40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-10-33-07-8698-AM.png</image:loc><image:caption>1-1-1024x535-Sep-16-2025-10-33-07-8698-AM</image:caption><image:title>1-1-1024x535-Sep-16-2025-10-33-07-8698-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(4).jpg</image:loc><image:caption>admin-ajax (4)</image:caption><image:title>admin-ajax (4)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genz-consumer-behavior-report</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_team.svg</image:loc><image:caption>WI_team</image:caption><image:title>WI_team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-essential-guide-to-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages-1448284790</image:caption><image:title>GettyImages-1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>First-choice</image:caption><image:title>First-choice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sample-for-blog-post-72-1</image:caption><image:title>Sample-for-blog-post-72-1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/what-makes-vietnam-an-attractive-destination/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sample-for-blog-post-52</image:caption><image:title>Sample-for-blog-post-52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1.jpg</image:loc><image:caption>GettyImages-1134712378-1</image:caption><image:title>GettyImages-1134712378-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-next-billion-buyers-will-be-bilingual-mobile-first-and-mistrustful-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x576-2.png</image:loc><image:caption>3-1024x576-2</image:caption><image:title>3-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post--1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post--1</image:caption><image:title>Copy-of-Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>Samart Urit (Mor)</image:caption><image:title>TP_Samart-Urit_Mor_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1321009640-1-740x720.jpg</image:loc><image:caption>WIM_GettyImages-1321009640-1-740x720</image:caption><image:title>WIM_GettyImages-1321009640-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn (Pom)</image:caption><image:title>TP_Kajornkiat-Kiatsunthorn_Pom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Tingting.jpg</image:loc><image:caption>Tingting</image:caption><image:title>Tingting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1302797124-370x360.jpg</image:loc><image:caption>WIM_GettyImages-1302797124-370x360</image:caption><image:title>WIM_GettyImages-1302797124-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>Kadence China office</image:caption><image:title>WIM_perks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2155816179.jpg</image:loc><image:caption>join-kadence-thailand</image:caption><image:title>WIM_GettyImages-2155816179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2149112736-1-2121x1090.jpg</image:loc><image:caption>kadence-thailand</image:caption><image:title>WIM_GettyImages-2149112736-1-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-west-to-east-unraveling-the-secrets-of-market-entry-into-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-06-49-30-0539-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-06-49-30-0539-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-06-49-30-0539-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-06-27-15-9995-PM.png</image:loc><image:caption>1-2-1-1024x535-Sep-19-2025-06-27-15-9995-PM</image:caption><image:title>1-2-1-1024x535-Sep-19-2025-06-27-15-9995-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-185473121-2.jpg</image:loc><image:caption>GettyImages-185473121-2</image:caption><image:title>GettyImages-185473121-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/sector/beauty</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Beauty%20banner%20image.jpg</image:loc><image:caption>Beauty banner image</image:caption><image:title>Beauty banner image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/en-us/case-study/identifying-the-in-flight-experience-of-the-future</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages-2239532958</image:caption><image:title>GettyImages-2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-brisbane</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/online-shopping-future-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Online-shopping-thumbnail-214x300.png</image:loc><image:caption>Online-shopping-thumbnail-214x300</image:caption><image:title>Online-shopping-thumbnail-214x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1087959426.jpg</image:loc><image:caption>GettyImages-1087959426</image:caption><image:title>GettyImages-1087959426</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-science-behind-consumer-loyalty-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-8-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-8-1</image:caption><image:title>Copy-of-Sample-for-blog-post-8-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lego-case-1024x554.png</image:loc><image:caption>Lego-customer-loyalty-case-study</image:caption><image:title>Lego-case-1024x554</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gym-shark-case-1024x682.jpg</image:loc><image:caption>#gymshark66-challenge-yourself-to-change</image:caption><image:title>Gym-shark-case-1024x682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/targeting-the-growing-urban-consumer-market-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512-Sep-19-2025-08-40-52-5991-PM.png</image:loc><image:caption>General-4-1024x512-Sep-19-2025-08-40-52-5991-PM</image:caption><image:title>General-4-1024x512-Sep-19-2025-08-40-52-5991-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-82-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-82-2</image:caption><image:title>Copy-of-Sample-for-blog-post-82-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/what-labubu-reveals-about-turning-cultural-attention-into-lasting-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://kadence.com/ja/office/philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Marvin-Torres-PH.png</image:loc><image:caption>Marvin-Torres-PH</image:caption><image:title>Marvin-Torres-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Mary-Ann-PH.png</image:loc><image:caption>Mary-Ann-PH</image:caption><image:title>Mary-Ann-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Image_1024x683_002.jpg</image:loc><image:caption>WIM_Image_1024x683_002</image:caption><image:title>WIM_Image_1024x683_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Philippines_1418x534.gif</image:loc><image:caption>Slider Philippines</image:caption><image:title>WIM_Slider-Philippines_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/KPH-Group-Copy-scaled-2.jpg</image:loc><image:caption>KPH-Group-Copy-scaled-2</image:caption><image:title>KPH-Group-Copy-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ph_720x216.png</image:loc><image:caption>PH</image:caption><image:title>WIM_Ph_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Patrick-Dailey-PH.png</image:loc><image:caption>Patrick-Dailey-PH</image:caption><image:title>Patrick-Dailey-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/marketing-in-china-a-tale-of-regions-urbanism-and-unique-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/report-southeast-asias-trust-in-tech/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trust-in-Technology-southeast-asia.png</image:loc><image:caption>Trust-in-Technology-southeast-asia</image:caption><image:title>Trust-in-Technology-southeast-asia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-08-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/when-loyalty-programs-fall-short-why-undying-loyalty-isnt-always-worth-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505797918-1.jpg</image:loc><image:caption>GettyImages-505797918-1</image:caption><image:title>GettyImages-505797918-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-04-12-47-1995-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-04-12-47-1995-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-04-12-47-1995-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Loyalty-Programs-2-1-1024x1024-1.png</image:loc><image:caption>Types-of-Loyalty-Programs-2-1-1024x1024-1</image:caption><image:title>Types-of-Loyalty-Programs-2-1-1024x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Loyalty-Programs-1-1-1024x1024-1.png</image:loc><image:caption>Types-of-Loyalty-Programs-1-1-1024x1024-1</image:caption><image:title>Types-of-Loyalty-Programs-1-1-1024x1024-1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/exploring-qualitative-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genz-consumer-behavior-report</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hanson-lu-_8EFj6ISA08-unsplash-scaled.jpg</image:loc><image:caption>hanson-lu-_8EFj6ISA08-unsplash-scaled</image:caption><image:title>hanson-lu-_8EFj6ISA08-unsplash-scaled</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-b2b-customer-experience-scores-miss/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20West.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- West</image:caption><image:title>No Time for Hype — Gen X Wants Results- West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/knowledge/step-into-the-future-how-brands-can-harness-the-power-of-augmented-reality-in-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-2.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-2</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-3.png</image:loc><image:caption>4-2-1024x535-3</image:caption><image:title>4-2-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1437856839-1.jpg</image:loc><image:caption>GettyImages-1437856839-1</image:caption><image:title>GettyImages-1437856839-1</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/decoding-attitudes-toward-finances-across-millennials-and-gen-z-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383.png</image:loc><image:caption>Sample-for-blog-post-2024-07-01T103944_383</image:caption><image:title>Sample-for-blog-post-2024-07-01T103944_383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/6-expectations-japanese-consumers-have-from-in-home-delivery-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide5-1-1024x576-1.png</image:loc><image:caption>Slide5-1-1024x576-1</image:caption><image:title>Slide5-1-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide6-1-1-1024x576.png</image:loc><image:caption>Slide6-1-1-1024x576</image:caption><image:title>Slide6-1-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-07-37-47-7810-PM.png</image:loc><image:caption>1-1-1024x535-Sep-19-2025-07-37-47-7810-PM</image:caption><image:title>1-1-1024x535-Sep-19-2025-07-37-47-7810-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-77-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-77-1</image:caption><image:title>Copy-of-Sample-for-blog-post-77-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide4-2-1024x576.png</image:loc><image:caption>Slide4-2-1024x576</image:caption><image:title>Slide4-2-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide4-1-1024x576-1.png</image:loc><image:caption>Slide4-1-1024x576-1</image:caption><image:title>Slide4-1-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide1-1-1024x576-1.png</image:loc><image:caption>Slide1-1-1024x576-1</image:caption><image:title>Slide1-1-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/agency-credentials-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/iStock-958971100-scaled.jpg</image:loc><image:caption>iStock-958971100-scaled</image:caption><image:title>iStock-958971100-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_iStock-958971100-2180x1090.jpg</image:loc><image:caption>WIM_iStock-958971100-2180x1090</image:caption><image:title>WIM_iStock-958971100-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/who-is-gen-jones/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Famlously-Vegan-blog-6-1024x576.png</image:loc><image:caption>Famlously-Vegan-blog-6-1024x576</image:caption><image:title>Famlously-Vegan-blog-6-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-2.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-2</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-55.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-55</image:caption><image:title>Copy-of-Sample-for-blog-post-55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/apple-iphone-marketing.jpg</image:loc><image:caption>apple-iphone-marketing</image:caption><image:title>apple-iphone-marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dove-real-beauty-campaign.png</image:loc><image:caption>Dove-real-beauty-campaign</image:caption><image:title>Dove-real-beauty-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/sector/fmcg</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/FMC%20Banner%20Image.jpg</image:loc><image:caption>FMC Banner Image</image:caption><image:title>FMC Banner Image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-portland</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/online-market-research-a-comprehensive-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265-2.jpg</image:loc><image:caption>pexels-cottonbro-5081971-scaled-e1621847320265-2</image:caption><image:title>pexels-cottonbro-5081971-scaled-e1621847320265-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mimi-thian-lp1AKIUV3yo-unsplash-1-scaled-1.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-1-scaled-1</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-1-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213-1.jpg</image:loc><image:caption>GettyImages-493075213-1</image:caption><image:title>GettyImages-493075213-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-ai-and-social-media-are-redefining-information-searches-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20AI%20and%20Social%20Media%20Are%20Redefining%20Information%20Searches.jpg</image:loc><image:caption>How AI and Social Media Are Redefining Information Searches</image:caption><image:title>How AI and Social Media Are Redefining Information Searches</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1</image:caption><image:title>download-agency-crcredentials-or-brochure-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sample-for-blog-post-67</image:caption><image:title>Sample-for-blog-post-67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Safi-1-1.png</image:loc><image:caption>Safi-1-1</image:caption><image:title>Safi-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dadang-1-1.png</image:loc><image:caption>Dadang-1-1</image:caption><image:title>Dadang-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Randy.png</image:loc><image:caption>Randy</image:caption><image:title>Randy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604</image:caption><image:title>nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fitri-1-1.png</image:loc><image:caption>Fitri-1-1</image:caption><image:title>Fitri-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia_720x216.png</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_Kadence-Indonesia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1862015097.jpg</image:loc><image:caption>GettyImages-1862015097</image:caption><image:title>GettyImages-1862015097</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KIDN_1024x526.jpg</image:loc><image:caption></image:caption><image:title>WIM_KIDN_1024x526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-85</image:caption><image:title>Copy-of-Sample-for-blog-post-85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Indonesia-office_1418x534.gif</image:loc><image:caption>Slider Indonesia</image:caption><image:title>WIM_Slider-Indonesia-office_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-the-wristband-nation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-1-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-1-1-1</image:caption><image:title>Copy-of-Sample-for-blog-post-1-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitness-medtech-industry-trends-report</image:caption><image:title>Feeling-Good-cover-ad-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WI_workshops</image:caption><image:title>WI_workshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WI_ShopperResearch</image:caption><image:title>WI_ShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Marketentry.svg</image:loc><image:caption>WI_Marketentry</image:caption><image:title>WI_Marketentry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WI_Proposition-development</image:caption><image:title>WI_Proposition-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WI_Design</image:caption><image:title>WI_Design</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WI_headset</image:caption><image:title>WI_headset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Christina-wocintechchat.jpg</image:loc><image:caption>WIM_Christina-wocintechchat</image:caption><image:title>WIM_Christina-wocintechchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WI_neuroscience</image:caption><image:title>WI_neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WI_telephone-depth-interviews</image:caption><image:title>WI_telephone-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WI_recruitment</image:caption><image:title>WI_recruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market-sizing.svg</image:loc><image:caption>WI_Market-sizing</image:caption><image:title>WI_Market-sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WI_sensory-research</image:caption><image:title>WI_sensory-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WI_central-location-testing</image:caption><image:title>WI_central-location-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WI_expert-interviews</image:caption><image:title>WI_expert-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>concept-validation</image:caption><image:title>concept-validation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WI_stakeholder-interviews</image:caption><image:title>WI_stakeholder-interviews</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/money-matters-a-summary-of-6-fintech-trends-redefining-finance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:caption><image:title>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73-1.png</image:loc><image:caption>Sample-for-blog-post-73-1</image:caption><image:title>Sample-for-blog-post-73-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-20-from-data-to-decisions-democratising-ai-in-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>Democratizing-AI-in-Marketing</image:caption><image:title>Democratizing-AI-in-Marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Koyelia-Ghosh-Roy.webp</image:loc><image:caption>Koyelia-Ghosh-Roy</image:caption><image:title>Koyelia-Ghosh-Roy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unveiling-the-power-of-brand-visual-audit-why-it-matters-and-how-to-conduct-one/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-5-1.png</image:loc><image:caption>Template-Sample-for-blog-post-5-1</image:caption><image:title>Template-Sample-for-blog-post-5-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-50-36-6337-PM.png</image:loc><image:caption>11-1-1024x535-Sep-19-2025-04-50-36-6337-PM</image:caption><image:title>11-1-1024x535-Sep-19-2025-04-50-36-6337-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rising-impact-of-millennials-and-gen-z-on-singapores-political-landscape/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-60-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-60-1</image:caption><image:title>Copy-of-Sample-for-blog-post-60-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/ethnography-the-benefits-of-researching-in-the-field/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-07-at-10_31_39-AM.png</image:loc><image:caption>Screen-Shot-2023-02-07-at-10_31_39-AM</image:caption><image:title>Screen-Shot-2023-02-07-at-10_31_39-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/sector/food-and-beverage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-1090x545.png</image:loc><image:caption>Food-and-Beverage</image:caption><image:title>WIM_Food-and-Beverage-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages-1351767347-1</image:caption><image:title>GettyImages-1351767347-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert%20Sinclair_190x190.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert Sinclair_190x190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Food-and-Beverage.svg</image:loc><image:caption>IC_Food-and-Beverage</image:caption><image:title>IC_Food-and-Beverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/tailoring-the-holiday-booking-experience-for-families/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages-525408989</image:caption><image:title>GettyImages-525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/knowledge/static-vs-dynamic-car-clinics-which-is-right-for-your-automotive-branmarket-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Cars-and-consumers-1024x535-1.png</image:loc><image:caption>Auto-Cars-and-consumers-1024x535-1</image:caption><image:title>Auto-Cars-and-consumers-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1354041251.jpg</image:loc><image:caption>GettyImages-1354041251</image:caption><image:title>GettyImages-1354041251</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-develop-a-market-entry-strategy-for-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057-2.jpg</image:loc><image:caption>GettyImages-1204395057-2</image:caption><image:title>GettyImages-1204395057-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-02-33-56-6602-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-02-33-56-6602-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-02-33-56-6602-PM</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/judgement-sampling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-123217493-1.jpg</image:loc><image:caption>GettyImages-123217493-1</image:caption><image:title>GettyImages-123217493-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/why-digital-marketers-are-rethinking-buyer-intent-tracking/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Marketers%20Are%20Rethinking%20Buyer%20Intent%20Tracking.jpg</image:loc><image:caption>Why Marketers Are Rethinking Buyer Intent Tracking</image:caption><image:title>Why Marketers Are Rethinking Buyer Intent Tracking</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-74-1024x576.png</image:loc><image:caption>digital-privacy-and-tracking-timeline</image:caption><image:title>1-74-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-1.png</image:loc><image:caption>US-1024x535-1</image:caption><image:title>US-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-market-research-could-have-saved-openai-millions/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1181824196-1.jpg</image:loc><image:caption>GettyImages-1181824196-1</image:caption><image:title>GettyImages-1181824196-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-the-shift-in-business-decision-makers-priorities-as-they-enter-a-new-normal-with-bloomberg/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11th page hero sec</image:caption><image:title>11th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-geopolitics-is-rewriting-consumer-demand-and-brand-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands</image:caption><image:title>How-millennials-love-eco-conscious-brands_-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2157936526.jpg</image:loc><image:caption>GettyImages-2157936526</image:caption><image:title>GettyImages-2157936526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/driving-the-ev-revolution-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Automotive-Personas-cover-1024x576-2.png</image:loc><image:caption>Automotive-Personas-cover-1024x576-2</image:caption><image:title>Automotive-Personas-cover-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Tommy%20Seminiano.jpeg</image:loc><image:caption>Tommy Seminiano</image:caption><image:title>Tommy Seminiano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-25-2</image:caption><image:title>Copy-of-Sample-for-blog-post-25-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-hidden-risks-behind-a-stable-brand-tracker/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>the-power-of-brand-analysis</image:caption><image:title>Power-of-Brand-Analysis-1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages-1219583078-2</image:caption><image:title>GettyImages-1219583078-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-07-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-every-market-researcher-should-think-like-a-data-scientist/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-06-27-15-9995-PM.png</image:loc><image:caption>1-2-1-1024x535-Sep-19-2025-06-27-15-9995-PM</image:caption><image:title>1-2-1-1024x535-Sep-19-2025-06-27-15-9995-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-13-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-13-1</image:caption><image:title>Copy-of-Sample-for-blog-post-13-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-packaging-in-crafting-the-perfect-unboxing-moment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-1024x576.png</image:loc><image:caption>grocery-shopper-personas</image:caption><image:title>Shopper-Profiles-cover-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1313940439-1.jpg</image:loc><image:caption>GettyImages-1313940439-1</image:caption><image:title>GettyImages-1313940439-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/areas-you-should-research-before-opening-in-a-new-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364.jpg</image:loc><image:caption>GettyImages-1325219364</image:caption><image:title>GettyImages-1325219364</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/ja/service/customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-Satisfaction_1090x545.jpg</image:loc><image:caption>Customer satisfaction research</image:caption><image:title>WIM_Customer-Satisfaction_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/office/market-research-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>uk-hero (1)</image:caption><image:title>uk-hero (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIM_uk-hero</image:caption><image:title>WIM_uk-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM_2VP-1440x432</image:caption><image:title>WIM_2VP-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://kadence.com/sector/food-and-beverage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-1090x545.png</image:loc><image:caption>Food-and-Beverage</image:caption><image:title>WIM_Food-and-Beverage-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages-1351767347-1</image:caption><image:title>GettyImages-1351767347-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-894752926%20(1).jpg</image:loc><image:caption>GettyImages-894752926 (1)</image:caption><image:title>GettyImages-894752926 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Food-and-Beverage.svg</image:loc><image:caption>IC_Food-and-Beverage</image:caption><image:title>IC_Food-and-Beverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages-2207736167</image:caption><image:title>GettyImages-2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert%20Sinclair_190x190.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert Sinclair_190x190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/chinese-new-year-what-does-the-festive-season-mean-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zStatista_CNY.png</image:loc><image:caption>20200129_zStatista_CNY</image:caption><image:title>20200129_zStatista_CNY</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages-638547772</image:caption><image:title>GettyImages-638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zEnd-1024x487.jpg</image:loc><image:caption>20200129_zEnd-1024x487</image:caption><image:title>20200129_zEnd-1024x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zCNY_Montage1-1024x410.jpg</image:loc><image:caption>20200129_zCNY_Montage1-1024x410</image:caption><image:title>20200129_zCNY_Montage1-1024x410</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/spotting-the-right-respondents-for-your-market-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-15-2025-06-18-24-8287-AM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-15-2025-06-18-24-8287-AM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-15-2025-06-18-24-8287-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-494183367.jpg</image:loc><image:caption>GettyImages-494183367</image:caption><image:title>GettyImages-494183367</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-15-2025-06-18-36-3076-AM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-15-2025-06-18-36-3076-AM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-15-2025-06-18-36-3076-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/what-two-wheeler-brands-still-get-wrong-about-their-buyers</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Premium-motor-cycle-trends.png</image:loc><image:caption>Premium-motor-cycle-trends</image:caption><image:title>Premium-motor-cycle-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Grab-app-based-delivery-on-two-wheels.png</image:loc><image:caption>Grab-app-based-delivery-on-two-wheels</image:caption><image:title>Grab-app-based-delivery-on-two-wheels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2352-%20Riding%20the%20Next%20Growth%20Engine-cover%20for%20website-1.png</image:loc><image:caption>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:caption><image:title>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hero-splendor.png</image:loc><image:caption>Hero-splendor</image:caption><image:title>Hero-splendor</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EV-two-wheelers.png</image:loc><image:caption>EV-two-wheelers</image:caption><image:title>EV-two-wheelers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/leveraging-consumer-usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-48-2</image:caption><image:title>Copy-of-Sample-for-blog-post-48-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-americas-five-consumer-segments/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-57.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-57</image:caption><image:title>Copy-of-Sample-for-blog-post-57</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-develop-a-market-entry-strategy-for-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/smiling-woman-holding-black-smartphone-937541-e1594957269376-2.jpg</image:loc><image:caption>smiling-woman-holding-black-smartphone-937541-e1594957269376-2</image:caption><image:title>smiling-woman-holding-black-smartphone-937541-e1594957269376-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hardik-joshi-niUei6OnuiA-unsplash-1024x498-1.jpg</image:loc><image:caption>hardik-joshi-niUei6OnuiA-unsplash-1024x498-1</image:caption><image:title>hardik-joshi-niUei6OnuiA-unsplash-1024x498-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/deepak-kosta-bm1pm8HjpCs-unsplash-scaled-1.jpg</image:loc><image:caption>deepak-kosta-bm1pm8HjpCs-unsplash-scaled-1</image:caption><image:title>deepak-kosta-bm1pm8HjpCs-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-real-reason-customers-reject-your-price/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>Gen X – No Hand-Holding Desired or Required-East</image:caption><image:title>Gen X – No Hand-Holding Desired or Required-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Febreze-ad-campaign-1998.jpg</image:loc><image:caption>Febreze-ad-campaign-1998</image:caption><image:title>Febreze-ad-campaign-1998</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages-2205287812</image:caption><image:title>GettyImages-2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-consumption-in-singapore-understanding-5-key-consumer-segments/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1-1.png</image:loc><image:caption>uk-for-Blog-1-1</image:caption><image:title>uk-for-Blog-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/ja/service/market-research-recruitment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market-research-recruitment_1090x545.jpg</image:loc><image:caption>Market research recruitment</image:caption><image:title>WIM_Market-research-recruitment_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-brands-can-thrive-in-a-privacy-first-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-33-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-33-2</image:caption><image:title>Copy-of-Sample-for-blog-post-33-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-to-avoid-death-by-powerpoint-invest-in-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500.jpg</image:loc><image:caption>20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500</image:caption><image:title>20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-melbourne</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/generation-x-the-silent-disruptors-shaping-the-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Global-Gen-X-Trailblazers-983x1024-2.png</image:loc><image:caption>Global-Gen-X-Trailblazers-983x1024-2</image:caption><image:title>Global-Gen-X-Trailblazers-983x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-63-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-63-2</image:caption><image:title>Copy-of-Sample-for-blog-post-63-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-city-farming-is-transforming-the-way-we-get-our-food-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512-3.png</image:loc><image:caption>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512-3</image:caption><image:title>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-96-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-96-1</image:caption><image:title>Copy-of-Sample-for-blog-post-96-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AeroFarms-1.png</image:loc><image:caption>AeroFarms-1</image:caption><image:title>AeroFarms-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-05-10-35-2536-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-05-10-35-2536-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-05-10-35-2536-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sky-Greens-1.png</image:loc><image:caption>Sky-Greens-1</image:caption><image:title>Sky-Greens-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Infarms-1024x768-1.png</image:loc><image:caption>Infarms-1024x768-1</image:caption><image:title>Infarms-1024x768-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/fast-food-gets-personal-as-consumers-demand-more-choice/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T094349_327-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-25T094349_327-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-25T094349_327-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-vietnams-millennials-and-gen-z-are-redefining-progress-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-86-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-86-1</image:caption><image:title>Copy-of-Sample-for-blog-post-86-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-01-27-8353-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-01-27-8353-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-01-27-8353-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:caption><image:title>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/listen-up-the-benefits-of-social-media-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914-2.jpg</image:loc><image:caption>GettyImages-1353682914-2</image:caption><image:title>GettyImages-1353682914-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-online-influencers-transform-the-filipino-beauty-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-24.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-24</image:caption><image:title>Copy-of-Sample-for-blog-post-24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-Updated-1024x576.png</image:loc><image:caption>Beauty-Personas-Updated-1024x576</image:caption><image:title>Beauty-Personas-Updated-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/nine-of-the-most-effective-methods-in-international-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145150074-2.jpg</image:loc><image:caption>GettyImages-1145150074-2</image:caption><image:title>GettyImages-1145150074-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-food-and-beverage-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>dining-personas</image:caption><image:title>Dining-cover-2-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182412383-1.jpg</image:loc><image:caption>GettyImages-1182412383-1</image:caption><image:title>GettyImages-1182412383-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://kadence.com/knowledge/decoding-customer-minds-the-power-of-attitudinal-vs-behavioral-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-3.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-1-3</image:caption><image:title>Copy-of-Sample-for-blog-post-1-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-10-03-03-2766-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-10-03-03-2766-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-10-03-03-2766-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/qualitative-research-executive-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadence.com-preview-image (1)</image:caption><image:title>Kadence.com-preview-image (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/en-us/office/philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages-1181405477</image:caption><image:title>GettyImages-1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2165217734.jpg</image:loc><image:caption>GettyImages-2165217734</image:caption><image:title>GettyImages-2165217734</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Marvin-Torres-PH.png</image:loc><image:caption>Marvin-Torres-PH</image:caption><image:title>Marvin-Torres-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Image_1024x683_002.jpg</image:loc><image:caption>WIM_Image_1024x683_002</image:caption><image:title>WIM_Image_1024x683_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Rave-PH.png</image:loc><image:caption>Rave-PH</image:caption><image:title>Rave-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2267070071.jpg</image:loc><image:caption>GettyImages-2267070071</image:caption><image:title>GettyImages-2267070071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Patrick-Dailey-PH.png</image:loc><image:caption>Patrick-Dailey-PH</image:caption><image:title>Patrick-Dailey-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Mary-Ann-PH.png</image:loc><image:caption>Mary-Ann-PH</image:caption><image:title>Mary-Ann-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1.jpg</image:loc><image:caption>20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1</image:caption><image:title>20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Philippines_1418x534.gif</image:loc><image:caption>Slider Philippines</image:caption><image:title>WIM_Slider-Philippines_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/KPH-Group-Copy-scaled-1.jpg</image:loc><image:caption>KPH-Group-Copy-scaled-1</image:caption><image:title>KPH-Group-Copy-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ph_720x216.png</image:loc><image:caption>PH</image:caption><image:title>WIM_Ph_720x216</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/knowledge/concept-testing-how-brands-design-and-launch-winning-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1140336344-e1672164098954.jpg</image:loc><image:caption>GettyImages-1140336344-e1672164098954</image:caption><image:title>GettyImages-1140336344-e1672164098954</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/what-the-grocery-aisle-tells-us-about-the-global-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-Size-Calculator-calculate-now-1024x536.png</image:loc><image:caption>Sample-Size-Calculator-calculate-now-1024x536</image:caption><image:title>Sample-Size-Calculator-calculate-now-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-3.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-3</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2173025990.jpg</image:loc><image:caption>GettyImages-2173025990</image:caption><image:title>GettyImages-2173025990</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/zh-cn/service/customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-Satisfaction_1090x545.jpg</image:loc><image:caption>Customer satisfaction research</image:caption><image:title>WIM_Customer-Satisfaction_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-americas-five-evolving-consumer-segments-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-57-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-57-1</image:caption><image:title>Copy-of-Sample-for-blog-post-57-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/sector/b2b/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432.jpg</image:loc><image:caption>mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432</image:caption><image:title>mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_B2B-Sector-46x46.png</image:loc><image:caption>IC_B2B-Sector-46x46</image:caption><image:title>IC_B2B-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WI_online-and-offline-fieldwork-services-1</image:caption><image:title>WI_online-and-offline-fieldwork-services-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIM_Business-to-Business-1090x545</image:caption><image:title>WIM_Business-to-Business-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/britons-turn-to-discounters-as-grocery-inflation-squeezes-budgets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-07-02-11-8531-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-07-02-11-8531-PM</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-07-02-11-8531-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-inflation-has-impacted-the-everyday-basket-in-the-UK-715x1024-2.png</image:loc><image:caption>How-inflation-has-impacted-the-everyday-basket-in-the-UK-715x1024-2</image:caption><image:title>How-inflation-has-impacted-the-everyday-basket-in-the-UK-715x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-19-2025-07-02-40-7441-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-Sep-19-2025-07-02-40-7441-PM</image:caption><image:title>submit-a-research-brief-2-1-1024x536-Sep-19-2025-07-02-40-7441-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-108350156-2.jpg</image:loc><image:caption>GettyImages-108350156-2</image:caption><image:title>GettyImages-108350156-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-denver</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-local-seafood-is-gaining-ground-in-a-global-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022942896-1.jpg</image:loc><image:caption>GettyImages-1022942896-1</image:caption><image:title>GettyImages-1022942896-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modern-millennials-and-work-life-balance</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/who-is-generation-jones-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-07-48-17-0283-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-07-48-17-0283-PM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-07-48-17-0283-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Famlously-Vegan-blog-6-1024x576-1.png</image:loc><image:caption>Famlously-Vegan-blog-6-1024x576-1</image:caption><image:title>Famlously-Vegan-blog-6-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-48-11-7058-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-48-11-7058-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-48-11-7058-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-55-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-55-1</image:caption><image:title>Copy-of-Sample-for-blog-post-55-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-64-2</image:caption><image:title>Copy-of-Sample-for-blog-post-64-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-games-to-gains-the-benefits-of-gamification-for-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160967889b_797x441-2.png</image:loc><image:caption>GettyImages-1160967889b_797x441-2</image:caption><image:title>GettyImages-1160967889b_797x441-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-05-22-16-9560-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-05-22-16-9560-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-05-22-16-9560-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIM_uk-hero</image:caption><image:title>WIM_uk-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM_2VP-1440x432</image:caption><image:title>WIM_2VP-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero.jpg</image:loc><image:caption>uk-hero</image:caption><image:title>uk-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year 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Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png.png</image:loc><image:caption>Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png</image:caption><image:title>Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Studio-Ghibli-Park.jpg</image:loc><image:caption>Studio-Ghibli-Park</image:caption><image:title>Studio-Ghibli-Park</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fantasy-Springs-Japan-theme-park-trends.jpg</image:loc><image:caption>Fantasy-Springs-Japan-theme-park-trends</image:caption><image:title>Fantasy-Springs-Japan-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM.png</image:loc><image:caption>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:caption><image:title>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan-super-nintendo-theme-park-trends.png</image:loc><image:caption>Japan-super-nintendo-theme-park-trends</image:caption><image:title>Japan-super-nintendo-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png.png</image:loc><image:caption>Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png</image:caption><image:title>Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-anime-theme-park-trends.png</image:loc><image:caption>japan-anime-theme-park-trends</image:caption><image:title>japan-anime-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-5-Most-desired-theme-parks-japan-reasons-2026.png.png</image:loc><image:caption>Fig-5-Most-desired-theme-parks-japan-reasons-2026.png</image:caption><image:title>Fig-5-Most-desired-theme-parks-japan-reasons-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Top-Concerns-About-Theme-Parks-in-Japan..png</image:loc><image:caption>Fig-4-Top-Concerns-About-Theme-Parks-in-Japan.</image:caption><image:title>Fig-4-Top-Concerns-About-Theme-Parks-in-Japan.</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-japan-theme-park-frequency-by-age-2026.png.png</image:loc><image:caption>Fig-1-japan-theme-park-frequency-by-age-2026.png</image:caption><image:title>Fig-1-japan-theme-park-frequency-by-age-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-is-wearable-understanding-consumer-behavior-in-the-world-of-wearable-technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-06-36-35-9567-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-06-36-35-9567-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-06-36-35-9567-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160180516-scaled-1.jpg</image:loc><image:caption>GettyImages-1160180516-scaled-1</image:caption><image:title>GettyImages-1160180516-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-06-37-09-0765-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-06-37-09-0765-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-06-37-09-0765-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/ja/case-study/embedding-a-customer-centric-culture-to-inform-all-areas-of-business-strategy-for-havells/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6th page hero sec</image:caption><image:title>6th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-boston</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/service/shopper-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages-1916632006</image:caption><image:title>GettyImages-1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopper research</image:caption><image:title>WIM_Shopper-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/getting-to-know-adult-cannabis-consumers-in-the-us-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-cannabis-study-1-scaled.jpg</image:loc><image:caption>US-cannabis-study-1-scaled</image:caption><image:title>US-cannabis-study-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-uncertainty-on-consumer-buying-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-666779726-1.jpg</image:loc><image:caption>GettyImages-666779726-1</image:caption><image:title>GettyImages-666779726-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-10-57-6016-PM.png</image:loc><image:caption>11-1-1024x535-Sep-19-2025-04-10-57-6016-PM</image:caption><image:title>11-1-1024x535-Sep-19-2025-04-10-57-6016-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled-1.jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled-1</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-392x64-Sep-19-2025-08-31-38-9327-PM.png</image:loc><image:caption>Samsung-392x64-Sep-19-2025-08-31-38-9327-PM</image:caption><image:title>Samsung-392x64-Sep-19-2025-08-31-38-9327-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite.svg</image:loc><image:caption>WI_favorite</image:caption><image:title>WI_favorite</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids 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2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WH_Market research in Asia – our capabilities</image:caption><image:title>WH_Market research in Asia – our capabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/9-types-of-travel-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages-1356444715</image:caption><image:title>GettyImages-1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Travel-personas-cover-300x169.png</image:loc><image:caption>travel-personas</image:caption><image:title>Travel-personas-cover-300x169</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-meaning-of-personal-choice/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Inside-weather-custom-furniture.png</image:loc><image:caption>Inside-weather-custom-furniture</image:caption><image:title>Inside-weather-custom-furniture</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages-893585104</image:caption><image:title>GettyImages-893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SK%20II%20Magic%20Ring%20Skin%20Test.jpg</image:loc><image:caption>SK II Magic Ring Skin Test</image:caption><image:title>SK II Magic Ring Skin Test</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shiseido%20Optune.jpg</image:loc><image:caption>Shiseido Optune</image:caption><image:title>Shiseido Optune</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-1.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-1</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/service/opportunity-identification/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-48</image:caption><image:title>Copy-of-Sample-for-blog-post-48</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123.jpg</image:loc><image:caption>GettyImages-1187585123</image:caption><image:title>GettyImages-1187585123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057.jpg</image:loc><image:caption>GettyImages-1613148057</image:caption><image:title>GettyImages-1613148057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271.jpg</image:loc><image:caption>GettyImages-1347251271</image:caption><image:title>GettyImages-1347251271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Opportunity-identification_1090x545.jpg</image:loc><image:caption>Opportunity identification</image:caption><image:title>WIM_Opportunity-identification_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-dallas</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-if-premium-consumer-is-the-wrong-segment/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-launch-a-new-fmcg-product-in-the-market-mastering-innovation-in-fmcg/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1312174788-2-1024x728-2.jpg</image:loc><image:caption>GettyImages-1312174788-2-1024x728-2</image:caption><image:title>GettyImages-1312174788-2-1024x728-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535-2.png</image:loc><image:caption>3-2-1024x535-2</image:caption><image:title>3-2-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2</image:caption><image:title>giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/maximizing-your-research-budget-unlocking-the-full-potential/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-7-2.png</image:loc><image:caption>Template-Sample-for-blog-post-7-2</image:caption><image:title>Template-Sample-for-blog-post-7-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-18-cracking-the-consumer-code-lessons-from-applebees-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode-18-Cracking-the-Consumer-Code</image:caption><image:title>Episode-18-Cracking-the-Consumer-Code</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jill%20M.jpeg</image:loc><image:caption>Jill M</image:caption><image:title>Jill M</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/services-category/insight-activation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages-1068058504</image:caption><image:title>GettyImages-1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WI_stakeholder-interviews</image:caption><image:title>WI_stakeholder-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages-2182251211</image:caption><image:title>GettyImages-2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/patrick-tomasso-1NTFSnV-KLs-unsplash-scaled.jpg</image:loc><image:caption>patrick-tomasso-1NTFSnV-KLs-unsplash-scaled</image:caption><image:title>patrick-tomasso-1NTFSnV-KLs-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WI_Design</image:caption><image:title>WI_Design</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WI_workshops</image:caption><image:title>WI_workshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/case-study/tailoring-the-holiday-booking-experience-for-families</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages-525408989</image:caption><image:title>GettyImages-525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-shein-and-temu-reveal-about-retails-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1024x576.png</image:loc><image:caption>Temu's growth in numbers</image:caption><image:title>1-2-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-5-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-5-1</image:caption><image:title>Copy-of-Sample-for-blog-post-5-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x576-3.png</image:loc><image:caption>2-1024x576-3</image:caption><image:title>2-1024x576-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Genz-2-resized-scaled-1024x1024.jpg</image:loc><image:caption>Guide to Gen Z</image:caption><image:title>Genz-2-resized-scaled-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/service/customer-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-understanding_1090x545.jpg</image:loc><image:caption>Customer understanding</image:caption><image:title>WIM_Customer-understanding_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-philippines-digital-finance-boom-has-reached-its-hardest-test/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2267070071.jpg</image:loc><image:caption>GettyImages-2267070071</image:caption><image:title>GettyImages-2267070071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-Oct-21-2025-02-34-49-3138-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-Oct-21-2025-02-34-49-3138-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-Oct-21-2025-02-34-49-3138-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-9-inspire-mission-driven-consumer-insights-with-stephanie-freier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featured img ep 9</image:caption><image:title>featured img ep 9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1580748518324.jpeg</image:loc><image:caption>1580748518324</image:caption><image:title>1580748518324</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/sector/b2b/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages-2048631679-2</image:caption><image:title>GettyImages-2048631679-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WI_online-and-offline-fieldwork-services-1</image:caption><image:title>WI_online-and-offline-fieldwork-services-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>Business decision makers Bloomberg</image:caption><image:title>WIM_BloombergMedia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIM_Business-to-Business-1090x545</image:caption><image:title>WIM_Business-to-Business-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-34-2</image:caption><image:title>Copy-of-Sample-for-blog-post-34-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTY_MR1-432x432</image:caption><image:title>AOTY_MR1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_B2B-Sector-46x46.png</image:loc><image:caption>IC_B2B-Sector-46x46</image:caption><image:title>IC_B2B-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AMA_580x578.png</image:loc><image:caption>WIM_AMA_580x578</image:caption><image:title>WIM_AMA_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-high-cost-of-poor-customer-service/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-43.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-43</image:caption><image:title>Copy-of-Sample-for-blog-post-43</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-10-24-at-11_53_14-AM.png</image:loc><image:caption>Screen-Shot-2024-10-24-at-11_53_14-AM</image:caption><image:title>Screen-Shot-2024-10-24-at-11_53_14-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-chinese-auto-brands-are-taking-the-thai-automotive-market-by-storm/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-E@3x-1024x706.png</image:loc><image:caption>Blog-2-E@3x-1024x706</image:caption><image:title>Blog-2-E@3x-1024x706</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-D@3x-1024x810.png</image:loc><image:caption>Blog-2-D@3x-1024x810</image:caption><image:title>Blog-2-D@3x-1024x810</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-2.png</image:loc><image:caption>Whos-Shaping-the-auto-market-1024x535-2</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn</image:caption><image:title>Kajornkiat Kiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-18-2025-09-26-43-2254-AM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-18-2025-09-26-43-2254-AM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-18-2025-09-26-43-2254-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32</image:caption><image:title>Copy-of-Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-B@3x-1024x507.png</image:loc><image:caption>Blog-2-B@3x-1024x507</image:caption><image:title>Blog-2-B@3x-1024x507</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-C@3x-1024x849.png</image:loc><image:caption>Blog-2-C@3x-1024x849</image:caption><image:title>Blog-2-C@3x-1024x849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1.jpg</image:loc><image:caption>GettyImages-1733213138-1</image:caption><image:title>GettyImages-1733213138-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/insurance-is-learning-to-predict-you/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/id/case-study</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Kadence_Pool-100-e1596635541564.jpg</image:loc><image:caption>BL_Kadence_Pool-100-e1596635541564</image:caption><image:title>BL_Kadence_Pool-100-e1596635541564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-08-19</lastmod></url><url><loc>https://kadence.com/ja/service/emerging-research-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sample-for-blog-post-60</image:caption><image:title>Sample-for-blog-post-60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Innovative_1090x545.jpg</image:loc><image:caption>Innovative and emerging methodologies</image:caption><image:title>WIM_Innovative_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sample-for-blog-post-66</image:caption><image:title>Sample-for-blog-post-66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages-1139733438-scaled</image:caption><image:title>GettyImages-1139733438-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages-1464550329</image:caption><image:title>GettyImages-1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/usage-and-attitude-studies-everything-you-need-to-know/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.jpg</image:loc><image:caption>glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled</image:caption><image:title>glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-cluster-sampling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-614637190-2.jpg</image:loc><image:caption>GettyImages-614637190-2</image:caption><image:title>GettyImages-614637190-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/ja/service/cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Computer%20Assisted_1090x545.jpg</image:loc><image:caption>CATI</image:caption><image:title>WIM_Computer Assisted_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/chinese-new-year-what-does-the-festive-season-mean-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CNY.png</image:loc><image:caption>CNY</image:caption><image:title>CNY</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zCNY_Montage1-1024x410.jpg</image:loc><image:caption>20200129_zCNY_Montage1-1024x410</image:caption><image:title>20200129_zCNY_Montage1-1024x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Copy-of-Sample-for-blog-post-6-500x500.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-6-500x500</image:caption><image:title>Copy-of-Sample-for-blog-post-6-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zEnd-1024x487.jpg</image:loc><image:caption>20200129_zEnd-1024x487</image:caption><image:title>20200129_zEnd-1024x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-ai-is-rewriting-the-consumer-journey/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-813437116-2.jpg</image:loc><image:caption>GettyImages-813437116-2</image:caption><image:title>GettyImages-813437116-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-02-43-50-1497-PM.png</image:loc><image:caption>Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-02-43-50-1497-PM</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-02-43-50-1497-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Social-Media-Time-Is-Spent-1024x853-2.png</image:loc><image:caption>How-Social-Media-Time-Is-Spent-1024x853-2</image:caption><image:title>How-Social-Media-Time-Is-Spent-1024x853-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/food-and-beverage-trends-to-watch-in-2022-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/food%20and%20beverage%20trends.jpg</image:loc><image:caption>food and beverage trends</image:caption><image:title>food and beverage trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-shopper-who-never-meant-to-shop/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM</image:caption><image:title>submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-2.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-2</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2195230183.jpg</image:loc><image:caption>GettyImages-2195230183</image:caption><image:title>GettyImages-2195230183</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/when-the-world-cant-sleep-markets-wake-up/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2161407534.jpg</image:loc><image:caption>GettyImages-2161407534</image:caption><image:title>GettyImages-2161407534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Much-Sleep-Do-People-Get-Around-the-World.png</image:loc><image:caption>How-Much-Sleep-Do-People-Get-Around-the-World</image:caption><image:title>How-Much-Sleep-Do-People-Get-Around-the-World</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who-is-Competing-for-the-Sleep-Consumer.png</image:loc><image:caption>Who-is-Competing-for-the-Sleep-Consumer</image:caption><image:title>Who-is-Competing-for-the-Sleep-Consumer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><lastmod>2026-06-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/market-entry-into-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67-2.png</image:loc><image:caption>Sample-for-blog-post-67-2</image:caption><image:title>Sample-for-blog-post-67-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/demonstrating-the-value-of-advertising-on-the-bloomberg-platform/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2nd page hero sec</image:caption><image:title>2nd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/guide-to-the-future-of-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/services-category/customer-and-market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer_1090x545.jpg</image:loc><image:caption>WIM_Customer_1090x545</image:caption><image:title>WIM_Customer_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WH_hero-Customer-Service</image:caption><image:title>WH_hero-Customer-Service</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Sizing.svg</image:loc><image:caption>WI_Market_Sizing</image:caption><image:title>WI_Market_Sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WI_ShopperResearch</image:caption><image:title>WI_ShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Entry.svg</image:loc><image:caption>WI_Market_Entry</image:caption><image:title>WI_Market_Entry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/zh-cn/policy/fraud-alert/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2).png</image:loc><image:caption>Kadence.com-preview-image (2)</image:caption><image:title>Kadence.com-preview-image (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-return-of-experiential-marketing-and-why-it-matters-now/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/heineken-experiential-marketing.jpg</image:loc><image:caption>heineken-experiential-marketing</image:caption><image:title>heineken-experiential-marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Jacquemus-experiential-marketing-campaign-1024x453.png</image:loc><image:caption>Jacquemus-experiential-marketing-campaign</image:caption><image:title>Jacquemus-experiential-marketing-campaign-1024x453</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Muji-hotel-experiential-marketing-1024x629.png</image:loc><image:caption>muji-hotel-experiential-marketing</image:caption><image:title>Muji-hotel-experiential-marketing-1024x629</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-05-22-01-9892-PM.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-1-Sep-19-2025-05-22-01-9892-PM</image:caption><image:title>Copy-of-Sample-for-blog-post-1-Sep-19-2025-05-22-01-9892-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Why-millennials-of-today-value-content-with-purpose</image:caption><image:title>Why-millennials-of-today-value-content-with-purpose-1-1024x512</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/sign-up/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kelly-brito_1090x545.jpg</image:loc><image:caption>Blog_Image</image:caption><image:title>WIM_kelly-brito_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_SignUp-right_580x698.png</image:loc><image:caption>WIM_SignUp-right_580x698</image:caption><image:title>WIM_SignUp-right_580x698</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/office/market-research-in-europe/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/anastasia-dulgier-QboRVYU6sfQ-unsplash-1-scaled.jpg</image:loc><image:caption>anastasia-dulgier-QboRVYU6sfQ-unsplash-1-scaled</image:caption><image:title>anastasia-dulgier-QboRVYU6sfQ-unsplash-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_team.svg</image:loc><image:caption>WI_team</image:caption><image:title>WI_team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/how-breakfast-consumption-in-japan-is-changing</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fi-%203-japan-breakfast-habits-routine-and-consistency-2026.png.png</image:loc><image:caption>Fi- 3-japan-breakfast-habits-routine-and-consistency-2026.png</image:caption><image:title>Fi- 3-japan-breakfast-habits-routine-and-consistency-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-japan-breakfast-spending-morning-service-budget-2026.png.png</image:loc><image:caption>Fig-4-japan-breakfast-spending-morning-service-budget-2026.png</image:caption><image:title>Fig-4-japan-breakfast-spending-morning-service-budget-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201-japan-breakfast-frequency-by-age-2026.png.png</image:loc><image:caption>Fig 1-japan-breakfast-frequency-by-age-2026.png</image:caption><image:title>Fig 1-japan-breakfast-frequency-by-age-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%202-japan-breakfast-food-types-bread-vs-rice-2026.png.png</image:loc><image:caption>Fig 2-japan-breakfast-food-types-bread-vs-rice-2026.png</image:caption><image:title>Fig 2-japan-breakfast-food-types-bread-vs-rice-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-5-japan-morning-service-appeal-small-luxury-2026.png.png</image:loc><image:caption>Fig-5-japan-morning-service-appeal-small-luxury-2026.png</image:caption><image:title>Fig-5-japan-morning-service-appeal-small-luxury-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-08-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/when-demographic-segmentation-is-not-enough-future-proof-your-strategies-with-segmentation-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-06-41-10-2334-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-06-41-10-2334-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-06-41-10-2334-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-1-1.png</image:loc><image:caption>Template-Sample-for-blog-post-1-1</image:caption><image:title>Template-Sample-for-blog-post-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/speed-bumps-on-the-road-to-change-in-2022/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Auto-trends-web-Small-A-251x300.png</image:loc><image:caption>Auto-trends-web-Small-A-251x300</image:caption><image:title>Auto-trends-web-Small-A-251x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages-1226119399-scaled</image:caption><image:title>GettyImages-1226119399-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/generative-ai-for-marketing-and-ad-campaigns-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737.jpg</image:loc><image:caption>GettyImages-1418649737</image:caption><image:title>GettyImages-1418649737</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-09-52-42-4679-AM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-16-2025-09-52-42-4679-AM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-16-2025-09-52-42-4679-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-1.png</image:loc><image:caption>Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-1</image:caption><image:title>Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages-1448284790</image:caption><image:title>GettyImages-1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-smart-play-for-marketers-who-want-results-with-email-and-sms-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(4).png</image:loc><image:caption>admin-ajax (4)</image:caption><image:title>admin-ajax (4)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Why-millennials-of-today-value-content-with-purpose</image:caption><image:title>Why-millennials-of-today-value-content-with-purpose-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/brewing-strategy-the-crucial-tactic-for-starbucks-big-change/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-545360482.jpg</image:loc><image:caption>GettyImages-545360482</image:caption><image:title>GettyImages-545360482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/LI-Blog-Graphics-With-Title-28-1024x576.png</image:loc><image:caption>LI-Blog-Graphics-With-Title-28-1024x576</image:caption><image:title>LI-Blog-Graphics-With-Title-28-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/five-consumer-segments-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-16-2025-11-16-03-9934-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-Sep-16-2025-11-16-03-9934-AM</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-Sep-16-2025-11-16-03-9934-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-52</image:caption><image:title>Copy-of-Sample-for-blog-post-52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-135232528-1.jpg</image:loc><image:caption>GettyImages-135232528-1</image:caption><image:title>GettyImages-135232528-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-03-39-23-4100-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-03-39-23-4100-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-03-39-23-4100-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-498745206-1.jpg</image:loc><image:caption>GettyImages-498745206-1</image:caption><image:title>GettyImages-498745206-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-4.png</image:loc><image:caption>10-1024x535-4</image:caption><image:title>10-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1333738765-1.jpg</image:loc><image:caption>GettyImages-1333738765-1</image:caption><image:title>GettyImages-1333738765-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Kad-India-1024x683-1.jpg</image:loc><image:caption>Kad-India-1024x683-1</image:caption><image:title>Kad-India-1024x683-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/speed-bumps-on-the-road-to-change-in-2022/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Auto-trends-web-Small-A-251x300.png</image:loc><image:caption>Auto-trends-web-Small-A-251x300</image:caption><image:title>Auto-trends-web-Small-A-251x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages-1226119399-scaled</image:caption><image:title>GettyImages-1226119399-scaled</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-concept-testing-in-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/kelly-sikkema-BoAbPMRKLS0-unsplash-scaled.jpg</image:loc><image:caption>kelly-sikkema-BoAbPMRKLS0-unsplash-scaled</image:caption><image:title>kelly-sikkema-BoAbPMRKLS0-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/getting-ready-to-launch-important-considerations-for-your-next-product-release/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336515407-scaled-e1674604302291.jpg</image:loc><image:caption>GettyImages-1336515407-scaled-e1674604302291</image:caption><image:title>GettyImages-1336515407-scaled-e1674604302291</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-approach-food-packaging-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-200464106-001.jpg</image:loc><image:caption>GettyImages-200464106-001</image:caption><image:title>GettyImages-200464106-001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/ja/case-study/understanding-usage-and-perceptions-of-plug-in-hybrid-electric-vehicles-to-shape-future-communications-for-mitsubishi-motors-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>light-trails-on-highway-at-night-315938-1000x1000</image:caption><image:title>light-trails-on-highway-at-night-315938-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/insight-executive-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadence.com-preview-image (1)</image:caption><image:title>Kadence.com-preview-image (1)</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-evolution-of-kids-media-consumption-habits/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96-1.png</image:loc><image:caption>Sample-for-blog-post-96-1</image:caption><image:title>Sample-for-blog-post-96-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-consumer-behavior-to-drive-customer-action-and-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1188089387-e1664500156750-2.jpg</image:loc><image:caption>GettyImages-1188089387-e1664500156750-2</image:caption><image:title>GettyImages-1188089387-e1664500156750-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/zh-cn/service/product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_open-white-box-on-table_1090x545.jpg</image:loc><image:caption>open white box on table</image:caption><image:title>WIM_open-white-box-on-table_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-balance-brand-equity-and-performance-marketing-for-greater-roi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/yFZP5ALYF33GpccNQjaZZMlZBjoaboeN-ml_3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0W-YNUnB-COuCoLLZpzi47-GipImAXwak-J7sTd4_OmIKmo_La9RUgJR2c26JLvoBR_uFHXodsRdNdK.png</image:loc><image:caption>yFZP5ALYF33GpccNQjaZZMlZBjoaboeN-ml_3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0W-YNUnB-COuCoLLZpzi47-GipImAXwak-J7sTd4_OmIKmo_La9RUgJR2c26JLvoBR_uFHXodsRdNdK</image:caption><image:title>yFZP5ALYF33GpccNQjaZZMlZBjoaboeN-ml_3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0W-YNUnB-COuCoLLZpzi47-GipImAXwak-J7sTd4_OmIKmo_La9RUgJR2c26JLvoBR_uFHXodsRdNdK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVs_eAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme-07bwpRRuG.png</image:loc><image:caption>nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVs_eAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme-07bwpRRuG</image:caption><image:title>nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVs_eAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme-07bwpRRuG</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018.jpg</image:loc><image:caption>GettyImages-1505954018</image:caption><image:title>GettyImages-1505954018</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages-1448284790</image:caption><image:title>GettyImages-1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/rxjMcX-rmYLSESYLvM3RkTUYQXQ-zNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcU_v8zF-_9Xd8qFRtzYeCyV40AZNf2HF.png</image:loc><image:caption>rxjMcX-rmYLSESYLvM3RkTUYQXQ-zNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcU_v8zF-_9Xd8qFRtzYeCyV40AZNf2HF</image:caption><image:title>rxjMcX-rmYLSESYLvM3RkTUYQXQ-zNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcU_v8zF-_9Xd8qFRtzYeCyV40AZNf2HF</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-2.png</image:loc><image:caption>1-32-1024x535-2</image:caption><image:title>1-32-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/service/neuroscience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Neuroscience_1090x545.jpg</image:loc><image:caption>Neuroscience</image:caption><image:title>WIM_Neuroscience_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/car-clinic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers.png</image:loc><image:caption>Auto-What-Drives-Car-Buyers</image:caption><image:title>Auto-What-Drives-Car-Buyers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20a%20Car%20Clinic%3F%20.jpg</image:loc><image:caption>What is a Car Clinic? </image:caption><image:title>What is a Car Clinic? </image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>download-agency-credentials-or-brochure-3</image:caption><image:title>download-agency-credentials-or-brochure-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/knowing-when-to-redefine-your-target-audience-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Knowing%20When%20to%20Redefine%20Your%20Target%20Audience.jpg</image:loc><image:caption>Knowing When to Redefine Your Target Audience</image:caption><image:title>Knowing When to Redefine Your Target Audience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submit-a-research-brief-1</image:caption><image:title>submit-a-research-brief-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512.png</image:loc><image:caption>Millennials-are-champions-of-equality</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-12-23-at-11_20_48-AM.png</image:loc><image:caption>Screen-Shot-2024-12-23-at-11_20_48-AM</image:caption><image:title>Screen-Shot-2024-12-23-at-11_20_48-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-financial-services-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1987825543-1.jpg</image:loc><image:caption>GettyImages-1987825543-1</image:caption><image:title>GettyImages-1987825543-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/ja/knowledge/case-study-from-slump-to-success-how-remote-work-resurrected-airbnb-post-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>types-of-traveler-personas</image:caption><image:title>Travel-Wanderlust-Unveiled-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/ja/services-category/insight-activation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WI_stakeholder-interviews</image:caption><image:title>WI_stakeholder-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WI_workshops</image:caption><image:title>WI_workshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WI_Design</image:caption><image:title>WI_Design</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/patrick-tomasso-1NTFSnV-KLs-unsplash-scaled.jpg</image:loc><image:caption>patrick-tomasso-1NTFSnV-KLs-unsplash-scaled</image:caption><image:title>patrick-tomasso-1NTFSnV-KLs-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshops-scaled-407x186-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191118_photo-1491895200222-0fc4a4c35e18-scaled.jpg</image:loc><image:caption>20191118_photo-1491895200222-0fc4a4c35e18-scaled</image:caption><image:title>20191118_photo-1491895200222-0fc4a4c35e18-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-ai-is-reshaping-higher-education-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-Sep-19-2025-03-44-02-1442-PM.png</image:loc><image:caption>General-1024x512-Sep-19-2025-03-44-02-1442-PM</image:caption><image:title>General-1024x512-Sep-19-2025-03-44-02-1442-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-15-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-15-1</image:caption><image:title>Copy-of-Sample-for-blog-post-15-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-marketing-teams-of-the-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2188244143-1-1.jpg</image:loc><image:caption>GettyImages-2188244143-1-1</image:caption><image:title>GettyImages-2188244143-1-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/exploring-the-benefits-of-predictive-analytics/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages-1464550329</image:caption><image:title>GettyImages-1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/5%20Ways%20to%20Win%20Gen%20X%20%E2%80%94%20And%20Keep%20Them-East.png</image:loc><image:caption>5 Ways to Win Gen X — And Keep Them-East</image:caption><image:title>5 Ways to Win Gen X — And Keep Them-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/knowledge/latest-trends-next-wave-entertainment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Covers-for-websiteblog-e1717764679338-215x300.png</image:loc><image:caption>Covers-for-websiteblog-e1717764679338-215x300</image:caption><image:title>Covers-for-websiteblog-e1717764679338-215x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503</image:caption><image:title>brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/unraveling-customer-preferences-a-deep-dive-into-discrete-choice-modelling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-3.png</image:loc><image:caption>1-1024x535-3</image:caption><image:title>1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-36.png</image:loc><image:caption>Sample-for-blog-post-36</image:caption><image:title>Sample-for-blog-post-36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-3.png</image:loc><image:caption>4-2-1024x535-3</image:caption><image:title>4-2-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-and-types-of-research-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1337400405-scaled-1.jpg</image:loc><image:caption>GettyImages-1337400405-scaled-1</image:caption><image:title>GettyImages-1337400405-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-brand-equity-in-brand-building-and-how-to-measure-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080436866-1.jpg</image:loc><image:caption>GettyImages-1080436866-1</image:caption><image:title>GettyImages-1080436866-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/service/sensory-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-83-1.png</image:loc><image:caption>Sample-for-blog-post-83-1</image:caption><image:title>Sample-for-blog-post-83-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143-2.jpg</image:loc><image:caption>GettyImages-2186716143-2</image:caption><image:title>GettyImages-2186716143-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711-2.jpg</image:loc><image:caption>GettyImages-1864355711-2</image:caption><image:title>GettyImages-1864355711-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Taste-test-sensory-research_1090x545.jpg</image:loc><image:caption>Taste test sensory research</image:caption><image:title>WIM_Taste-test-sensory-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-thai-consumer-preferences-and-behaviours/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1452603773%20(1).jpg</image:loc><image:caption>GettyImages-1452603773 (1)</image:caption><image:title>GettyImages-1452603773 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32</image:caption><image:title>Copy-of-Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjT-RVHa_Z_FQXnIKwl81i_UXlvxKIKKUuWNY_TXqEunaVK6qJapNPg-PS0o4Hcg_lw19eC5.jpg</image:loc><image:caption>tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjT-RVHa_Z_FQXnIKwl81i_UXlvxKIKKUuWNY_TXqEunaVK6qJapNPg-PS0o4Hcg_lw19eC5</image:caption><image:title>tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjT-RVHa_Z_FQXnIKwl81i_UXlvxKIKKUuWNY_TXqEunaVK6qJapNPg-PS0o4Hcg_lw19eC5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-4.png</image:loc><image:caption>Green-Wave-1-1024x535-4</image:caption><image:title>Green-Wave-1-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/service/segmentation-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segments-of-citrus-fruits-1</image:caption><image:title>Segments-of-citrus-fruits-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Segmentation_1090x545.jpg</image:loc><image:caption>Segmentation</image:caption><image:title>WIM_Segmentation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2.jpg</image:loc><image:caption>sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2</image:caption><image:title>sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-ncQ2sguVlgo-unsplash-scaled-1.jpg</image:loc><image:caption>annie-spratt-ncQ2sguVlgo-unsplash-scaled-1</image:caption><image:title>annie-spratt-ncQ2sguVlgo-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157-1.jpg</image:loc><image:caption>GettyImages-1369301157-1</image:caption><image:title>GettyImages-1369301157-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/jonathan-mast-ntjpaf3o-Bw-unsplash-scaled.jpg</image:loc><image:caption>jonathan-mast-ntjpaf3o-Bw-unsplash-scaled</image:caption><image:title>jonathan-mast-ntjpaf3o-Bw-unsplash-scaled</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/case-study/unlocking-subscription-growth-understanding-consumer-behaviour-in-digital-news</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages-2248369945</image:caption><image:title>GettyImages-2248369945</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/inside-the-urban-shift-reshaping-consumer-demand-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-07-02-11-8531-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-07-02-11-8531-PM</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-07-02-11-8531-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182904348-2.jpg</image:loc><image:caption>GettyImages-1182904348-2</image:caption><image:title>GettyImages-1182904348-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-19-2025-07-02-40-7441-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-Sep-19-2025-07-02-40-7441-PM</image:caption><image:title>submit-a-research-brief-2-1-1024x536-Sep-19-2025-07-02-40-7441-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tier-2-cities-are-not-spending-less%E2%80%94just-spending-differently_-1-307x1024-2.png</image:loc><image:caption>Tier-2-cities-are-not-spending-less—just-spending-differently_-1-307x1024-2</image:caption><image:title>Tier-2-cities-are-not-spending-less—just-spending-differently_-1-307x1024-2</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/trends-in-travel-and-tourism/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-506551414-scaled.jpg</image:loc><image:caption>iStock-506551414-scaled</image:caption><image:title>iStock-506551414-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/vet-survey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Vet-Survey-scaled.jpg</image:loc><image:caption>Vet-Survey-scaled</image:caption><image:title>Vet-Survey-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/VetStudy.png</image:loc><image:caption>VetStudy</image:caption><image:title>VetStudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-indianapolis</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-death-of-mealtime-and-the-rise-of-continuous-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-768x401-Sep-19-2025-08-37-40-4361-PM.png</image:loc><image:caption>The-Modern-Plate-1-768x401-Sep-19-2025-08-37-40-4361-PM</image:caption><image:title>The-Modern-Plate-1-768x401-Sep-19-2025-08-37-40-4361-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages-1348369752</image:caption><image:title>GettyImages-1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Snacking-Around-the-World.png</image:loc><image:caption>Snacking-Around-the-World</image:caption><image:title>Snacking-Around-the-World</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-chicago</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-can-tap-into-the-global-influence-of-chinese-new-year/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PaJ7B8Fxuo0ovyRo4Fpyeg_A85NAlCZyVs4FsEZQYA_JSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA-2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2.png</image:loc><image:caption>PaJ7B8Fxuo0ovyRo4Fpyeg_A85NAlCZyVs4FsEZQYA_JSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA-2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2</image:caption><image:title>PaJ7B8Fxuo0ovyRo4Fpyeg_A85NAlCZyVs4FsEZQYA_JSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA-2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>travel-trends</image:caption><image:title>5-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pepsi-1024x682.png</image:loc><image:caption>Pepsi-1024x682</image:caption><image:title>Pepsi-1024x682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Burberry-1024x575.png</image:loc><image:caption>Burberry-1024x575</image:caption><image:title>Burberry-1024x575</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-1024x719.png</image:loc><image:caption>Nike-1024x719</image:caption><image:title>Nike-1024x719</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/navigating-marketing-costs-in-high-inflation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-Sep-19-2025-08-59-58-6505-PM.png</image:loc><image:caption>General-The-Future-of-Finance-1-1024x535-Sep-19-2025-08-59-58-6505-PM</image:caption><image:title>General-The-Future-of-Finance-1-1024x535-Sep-19-2025-08-59-58-6505-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-6</image:caption><image:title>submit-a-research-brief-2-1024x535-6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1399998055-2.jpg</image:loc><image:caption>GettyImages-1399998055-2</image:caption><image:title>GettyImages-1399998055-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/service/pricing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Pricing-research_1090x545.jpg</image:loc><image:caption>Pricing research</image:caption><image:title>WIM_Pricing-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/guide-to-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157-1.jpg</image:loc><image:caption>GettyImages-1369301157-1</image:caption><image:title>GettyImages-1369301157-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/striking-the-right-balance-leveraging-human-judgment-and-machine-analytics-for-optimal-business-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20East.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- East</image:caption><image:title>No Time for Hype — Gen X Wants Results- East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages-1613148057-2</image:caption><image:title>GettyImages-1613148057-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/podcast/ep-18-cracking-the-consumer-code-and-lessons-from-applebees/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jill%20M.jpeg</image:loc><image:caption>Jill M</image:caption><image:title>Jill M</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode-18-Cracking-the-Consumer-Code</image:caption><image:title>Episode-18-Cracking-the-Consumer-Code</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/sector/b2b/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_B2B-Sector-46x46.png</image:loc><image:caption>IC_B2B-Sector-46x46</image:caption><image:title>IC_B2B-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-34</image:caption><image:title>Copy-of-Sample-for-blog-post-34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AMA_580x578.png</image:loc><image:caption>WIM_AMA_580x578</image:caption><image:title>WIM_AMA_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages-2048631679</image:caption><image:title>GettyImages-2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>Business decision makers Bloomberg</image:caption><image:title>WIM_BloombergMedia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIM_Business-to-Business-1090x545</image:caption><image:title>WIM_Business-to-Business-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WI_online-and-offline-fieldwork-services-1</image:caption><image:title>WI_online-and-offline-fieldwork-services-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-packaging-design-for-food-and-beverage-products/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-2-1024x535-1.png</image:loc><image:caption>2-2-1024x535-1</image:caption><image:title>2-2-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tropicana-1.png</image:loc><image:caption>Tropicana-1</image:caption><image:title>Tropicana-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Paper-Boat-1.png</image:loc><image:caption>Paper-Boat-1</image:caption><image:title>Paper-Boat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hersheys-Packaging-1.png</image:loc><image:caption>Hersheys-Packaging-1</image:caption><image:title>Hersheys-Packaging-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/KitKat-Sublime-Bitter-1.png</image:loc><image:caption>KitKat-Sublime-Bitter-1</image:caption><image:title>KitKat-Sublime-Bitter-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tehbotol-1.png</image:loc><image:caption>Tehbotol-1</image:caption><image:title>Tehbotol-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Packaging-Digest-Stat-1.png</image:loc><image:caption>Packaging-Digest-Stat-1</image:caption><image:title>Packaging-Digest-Stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Steve-Jobs-quote-about-packaging-1.png</image:loc><image:caption>Steve-Jobs-quote-about-packaging-1</image:caption><image:title>Steve-Jobs-quote-about-packaging-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Coca-cola-packaging-1-1.png</image:loc><image:caption>Coca-cola-packaging-1-1</image:caption><image:title>Coca-cola-packaging-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Paper-and-Packaging-Stat-1.png</image:loc><image:caption>Paper-and-Packaging-Stat-1</image:caption><image:title>Paper-and-Packaging-Stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Goldilocks-1-1.png</image:loc><image:caption>Goldilocks-1-1</image:caption><image:title>Goldilocks-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869-1.jpg</image:loc><image:caption>GettyImages-559537869-1</image:caption><image:title>GettyImages-559537869-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tiger-Beer-1.png</image:loc><image:caption>Tiger-Beer-1</image:caption><image:title>Tiger-Beer-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Walkers-Packaging-1.png</image:loc><image:caption>Walkers-Packaging-1</image:caption><image:title>Walkers-Packaging-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/identifying-the-in-flight-experience-of-the-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages-2239532958</image:caption><image:title>GettyImages-2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-brands-are-getting-value-propositions-wrong/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>For Gen X, Choice Is the Ultimate Currency-East</image:caption><image:title>For Gen X, Choice Is the Ultimate Currency-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2230825173.jpg</image:loc><image:caption>GettyImages-2230825173</image:caption><image:title>GettyImages-2230825173</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-1-building-brands-and-taking-risks-with-nick-stagge/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-01_Nick-Stagge.jpg</image:loc><image:caption>WH_ep-01_Nick-Stagge</image:caption><image:title>WH_ep-01_Nick-Stagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_nick-stagge.png</image:loc><image:caption>Nick Stagge, Founder and CEO of The Grounded Company</image:caption><image:title>WIM_nick-stagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/your-guide-to-using-open-ended-questions-in-market-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-14.png</image:loc><image:caption>Template-Sample-for-blog-post-14</image:caption><image:title>Template-Sample-for-blog-post-14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-11-14-24-0255-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-11-14-24-0255-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-11-14-24-0255-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/sector/luxury</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luxury-study-scaled.jpg</image:loc><image:caption>luxury-study-scaled</image:caption><image:title>luxury-study-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-happens-to-brands-when-search-stops-sending-traffic/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Where-purchase-decisions-are-shaped-vs-where-they-are-measured.png</image:loc><image:caption>Where-purchase-decisions-are-shaped-vs-where-they-are-measured</image:caption><image:title>Where-purchase-decisions-are-shaped-vs-where-they-are-measured</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/E.L.F-case-study.jpg</image:loc><image:caption>E.L.F-case-study</image:caption><image:title>E.L.F-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-beauty-personas-768x401.png</image:loc><image:caption>beauty-personas</image:caption><image:title>8-beauty-personas-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><lastmod>2026-04-14</lastmod></url><url><loc>https://kadence.com/knowledge/the-growing-influence-of-ai-in-market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2065923099.jpg</image:loc><image:caption>GettyImages-2065923099</image:caption><image:title>GettyImages-2065923099</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Sachit%20Gupta.png</image:loc><image:caption>Sachit Gupta</image:caption><image:title>Sachit Gupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-10-58-00-2351-AM.png</image:loc><image:caption>US-1024x535-Sep-16-2025-10-58-00-2351-AM</image:caption><image:title>US-1024x535-Sep-16-2025-10-58-00-2351-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-5-shopify-e-commerces-new-frontier-with-cole-atkinson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WH_ep-05_Cole-Atkinson</image:caption><image:title>WH_ep-05_Cole-Atkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Cole-Atkinson_400x400.jpg</image:loc><image:caption>Cole-Atkinson_400x400</image:caption><image:title>Cole-Atkinson_400x400</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-19-the-art-of-product-leadership-building-with-purpose/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Ibrahim-Bashir-podcast.jpg</image:loc><image:caption>Ibrahim-Bashir-podcast</image:caption><image:title>Ibrahim-Bashir-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Product-building-podcast</image:caption><image:title>Product-building-podcast</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-brands-keep-misreading-consumer-spending-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2267070071.jpg</image:loc><image:caption>GettyImages-2267070071</image:caption><image:title>GettyImages-2267070071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/century-pacific-value-meals-ph.jpg</image:loc><image:caption>century-pacific-value-meals-ph</image:caption><image:title>century-pacific-value-meals-ph</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/PH-sachet-market.jpg</image:loc><image:caption>PH-sachet-market</image:caption><image:title>PH-sachet-market</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2026-05-15</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-bangalore</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Bangalore_720x216.jpg</image:loc><image:caption>Bangalore</image:caption><image:title>WIM_Bangalore_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/sector/financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Finance.svg</image:loc><image:caption>IC_Finance</image:caption><image:title>IC_Finance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73-1.png</image:loc><image:caption>Sample-for-blog-post-73-1</image:caption><image:title>Sample-for-blog-post-73-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages-1181405477</image:caption><image:title>GettyImages-1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages-638547772</image:caption><image:title>GettyImages-638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-1090x545.png</image:loc><image:caption>Financial</image:caption><image:title>WIM_Financial-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTY_MR1-432x432-1</image:caption><image:title>AOTY_MR1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-san-diego</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/graze-craze-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graze%20Craze-%20covers%20for%20sector.png</image:loc><image:caption>Graze Craze- covers for sector</image:caption><image:title>Graze Craze- covers for sector</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167547398.jpg</image:loc><image:caption>GettyImages-1167547398</image:caption><image:title>GettyImages-1167547398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-08-03</lastmod></url><url><loc>https://kadence.com/knowledge/whats-cooking-in-japan-key-takeaways-from-latest-food-survey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/consumer-response-to-food-price-increases.png</image:loc><image:caption>consumer-response-to-food-price-increases</image:caption><image:title>consumer-response-to-food-price-increases</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-often-do-people-eat-out-in-japan.png</image:loc><image:caption>how-often-do-people-eat-out-in-japan</image:caption><image:title>how-often-do-people-eat-out-in-japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-3.png</image:loc><image:caption>Hero-image-6@3x-3</image:caption><image:title>Hero-image-6@3x-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Ichiran%20Ramen%20brand%20case%20study.jpg</image:loc><image:caption>Ichiran Ramen brand case study</image:caption><image:title>Ichiran Ramen brand case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Modern-Plate-Immersive-Dining-1024x535.png</image:loc><image:caption>Modern-Plate-Immersive-Dining-1024x535</image:caption><image:title>Modern-Plate-Immersive-Dining-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%20reasons%20for%20eating%20ut%20in%20japan.png</image:loc><image:caption>Top reasons for eating ut in japan</image:caption><image:title>Top reasons for eating ut in japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/consumer-attitudes-toward-expired-products.png</image:loc><image:caption>consumer-attitudes-toward-expired-products</image:caption><image:title>consumer-attitudes-toward-expired-products</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/definition-of-cooking-at-home-in-japan.png</image:loc><image:caption>definition-of-cooking-at-home-in-japan</image:caption><image:title>definition-of-cooking-at-home-in-japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/trending-foods-in-japan.png</image:loc><image:caption>trending-foods-in-japan</image:caption><image:title>trending-foods-in-japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/nissan-food-case-study.png</image:loc><image:caption>nissan-food-case-study</image:caption><image:title>nissan-food-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>Dam Mai Ngan</image:caption><image:title>TP_Dam-Mai-Ngan_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1974607915-2119x1090.jpg</image:loc><image:caption>vietnam-office</image:caption><image:title>WIM_GettyImages-1974607915-2119x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/why-consumers-no-longer-fit-traditional-segments/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-consumer-preference-with-maxdiff-and-turf-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Advantages%20and%20Disadvantages%20of%20TURF%20Analysis%20.png</image:loc><image:caption>Advantages and Disadvantages of TURF Analysis </image:caption><image:title>Advantages and Disadvantages of TURF Analysis </image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Advantages%20and%20Disadvantages%20of%20MaxDiff%20Analysis%20.png</image:loc><image:caption>Advantages and Disadvantages of MaxDiff Analysis </image:caption><image:title>Advantages and Disadvantages of MaxDiff Analysis </image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405543709.jpg</image:loc><image:caption>GettyImages-1405543709</image:caption><image:title>GettyImages-1405543709</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/breaking-into-the-dragons-den-a-strategic-guide-to-expanding-your-brand-in-the-chinese-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535-1.png</image:loc><image:caption>About-face_social-media-_About-face-1-05-1-1024x535-1</image:caption><image:title>About-face_social-media-_About-face-1-05-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages-1409897250-1</image:caption><image:title>GettyImages-1409897250-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sample-for-blog-post-15</image:caption><image:title>Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-americas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_MattHeadshot_202508_002.jpg</image:loc><image:caption>TP_MattHeadshot_202508_002</image:caption><image:title>TP_MattHeadshot_202508_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AmericasGettyImages_1090x545_001.jpg</image:loc><image:caption>WIM_AmericasGettyImages_1090x545_001</image:caption><image:title>WIM_AmericasGettyImages_1090x545_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hassen_Morad_202508_004.jpeg</image:loc><image:caption>TP_Hassen_Morad_202508_004</image:caption><image:title>TP_Hassen_Morad_202508_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas_team_600x418_004.png</image:loc><image:caption>WIM_Americas_team_600x418_004</image:caption><image:title>WIM_Americas_team_600x418_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_San%20Francisco.jpg</image:loc><image:caption>Kadence San Francisco Office</image:caption><image:title>WIM_San Francisco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas-team_370x360_002.jpg</image:loc><image:caption>WIM_Americas-team_370x360_002</image:caption><image:title>WIM_Americas-team_370x360_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202508_001.png</image:loc><image:caption>TP_AshAwasthi_202508_001</image:caption><image:title>TP_AshAwasthi_202508_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AniVillaverde_300x300.png</image:loc><image:caption>Ani V</image:caption><image:title>TP_AniVillaverde_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/knowing-when-to-redefine-your-target-audience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-05-08-10-4550-PM.png</image:loc><image:caption>How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-05-08-10-4550-PM</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-05-08-10-4550-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-157181230-1.jpg</image:loc><image:caption>GettyImages-157181230-1</image:caption><image:title>GettyImages-157181230-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-12-23-at-11_20_48-AM-1024x574-1.png</image:loc><image:caption>Screen-Shot-2024-12-23-at-11_20_48-AM-1024x574-1</image:caption><image:title>Screen-Shot-2024-12-23-at-11_20_48-AM-1024x574-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-brand-perception-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brand-perception-2-1.png</image:loc><image:caption>brand-perception-2-1</image:caption><image:title>brand-perception-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Chip-Bell-1.png</image:loc><image:caption>Chip-Bell-1</image:caption><image:title>Chip-Bell-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-statistic-1-1.png</image:loc><image:caption>AMA-statistic-1-1</image:caption><image:title>AMA-statistic-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McDonalds-1-1.png</image:loc><image:caption>McDonalds-1-1</image:caption><image:title>McDonalds-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Monzo-1-1.png</image:loc><image:caption>Monzo-1-1</image:caption><image:title>Monzo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shangri-La-1.png</image:loc><image:caption>Shangri-La-1</image:caption><image:title>Shangri-La-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/David-Aacker-quote-1.png</image:loc><image:caption>David-Aacker-quote-1</image:caption><image:title>David-Aacker-quote-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Richard-Branson-quote-1.png</image:loc><image:caption>Richard-Branson-quote-1</image:caption><image:title>Richard-Branson-quote-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Brandwatch-Stat-1.png</image:loc><image:caption>Brandwatch-Stat-1</image:caption><image:title>Brandwatch-Stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-changing-gears/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/AUTOMOTIVE-TRENDS-2025-COVER-2-241x300.png</image:loc><image:caption>AUTOMOTIVE-TRENDS-2025-COVER-2-241x300</image:caption><image:title>AUTOMOTIVE-TRENDS-2025-COVER-2-241x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages-1226119399-scaled</image:caption><image:title>GettyImages-1226119399-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/capitalising-on-the-urban-mobility-opportunity-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/UM-small-223x300.png</image:loc><image:caption>UM-small-223x300</image:caption><image:title>UM-small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/michael-discenza-7yLREGwprYo-unsplash-scaled.jpg</image:loc><image:caption>michael-discenza-7yLREGwprYo-unsplash-scaled</image:caption><image:title>michael-discenza-7yLREGwprYo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-canada</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/sector/financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-1090x545.png</image:loc><image:caption>Financial</image:caption><image:title>WIM_Financial-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Finance.svg</image:loc><image:caption>IC_Finance</image:caption><image:title>IC_Finance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages-638547772</image:caption><image:title>GettyImages-638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages-1181405477</image:caption><image:title>GettyImages-1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/ja/services-category/online-and-offline-fieldwork-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WI_sensory-research</image:caption><image:title>WI_sensory-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WI_central-location-testing</image:caption><image:title>WI_central-location-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WI_recruitment</image:caption><image:title>WI_recruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WI_headset</image:caption><image:title>WI_headset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WI_telephone-depth-interviews</image:caption><image:title>WI_telephone-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Fieldwork%20services.jpg</image:loc><image:caption>Fieldwork services</image:caption><image:title>Fieldwork services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WI_expert-interviews</image:caption><image:title>WI_expert-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WI_neuroscience</image:caption><image:title>WI_neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>20200604-08empty-concrete-tunnel-through-mosque-1007431-2</image:caption><image:title>20200604-08empty-concrete-tunnel-through-mosque-1007431-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-refill-in-indonesia-has-to-beat-the-sachet/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Seno-Buwono-headshot.jpeg</image:loc><image:caption>Seno-Buwono-headshot</image:caption><image:title>Seno-Buwono-headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1862015097.jpg</image:loc><image:caption>GettyImages-1862015097</image:caption><image:title>GettyImages-1862015097</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-uncertainty-on-consumer-buying-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-666779726.jpg</image:loc><image:caption>GettyImages-666779726</image:caption><image:title>GettyImages-666779726</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:caption><image:title>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-cmos-can-drive-growth-amid-shrinking-budgets-and-rising-costs/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brand-analysis</image:caption><image:title>1-32-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223.jpg</image:loc><image:caption>GettyImages-477424223</image:caption><image:title>GettyImages-477424223</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-chicago</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/case-study/understanding-pet-owner-needs-to-improve-veterinary-satisfaction</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages-2196434815</image:caption><image:title>GettyImages-2196434815</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/steering-into-the-future-with-mobility-as-a-service-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-45-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-45-2</image:caption><image:title>Copy-of-Sample-for-blog-post-45-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/3-consumer-trends-democratizing-wealth-management/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Why millennials demand work-life balance</image:caption><image:title>Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-84-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-84-1</image:caption><image:title>Copy-of-Sample-for-blog-post-84-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/ethics-in-market-research-data-collection-the-essential-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183890958-1.jpg</image:loc><image:caption>GettyImages-1183890958-1</image:caption><image:title>GettyImages-1183890958-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-brands-guide-to-singapores-consumer-landscape/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327563403-2.jpg</image:loc><image:caption>GettyImages-1327563403-2</image:caption><image:title>GettyImages-1327563403-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-write-an-effective-international-market-research-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>types-of-travelers</image:caption><image:title>Travel-Travel-personas-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495215934.jpg</image:loc><image:caption>GettyImages-495215934</image:caption><image:title>GettyImages-495215934</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/concept-testing-vs-test-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599-2.jpg</image:loc><image:caption>green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599-2</image:caption><image:title>green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Icon-car-details.svg</image:loc><image:caption>IC_Icon-car-details</image:caption><image:title>IC_Icon-car-details</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2346%20Changing%20Gears.png</image:loc><image:caption>Sales pack #46 Changing Gears</image:caption><image:title>Sales pack #46 Changing Gears</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-1090x545.png</image:loc><image:caption>WIM_Automotive-1090x545</image:caption><image:title>WIM_Automotive-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TP_Bianca_202406_004</image:caption><image:title>TP_Bianca_202406_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages-1226119399-scaled</image:caption><image:title>GettyImages-1226119399-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2352-%20Riding%20the%20Next%20Growth%20Engine-cover%20for%20website-1.png</image:loc><image:caption>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:caption><image:title>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-the-potential-for-foreign-direct-investment-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1092423872-scaled-1.jpg</image:loc><image:caption>GettyImages-1092423872-scaled-1</image:caption><image:title>GettyImages-1092423872-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/driving-the-electric-vehicle-revolution-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Automotive-Personas-cover-1024x576.png</image:loc><image:caption>Automotive-Personas-cover-1024x576</image:caption><image:title>Automotive-Personas-cover-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-25</image:caption><image:title>Copy-of-Sample-for-blog-post-25</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Tommy%20Seminiano.jpeg</image:loc><image:caption>Tommy Seminiano</image:caption><image:title>Tommy Seminiano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Naresh-Bhatia-300x300.jpg</image:loc><image:caption>TP_Naresh-Bhatia-300x300</image:caption><image:title>TP_Naresh-Bhatia-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1185216974-1-740x720.jpg</image:loc><image:caption>Office Culture and Global Collaboration</image:caption><image:title>WIM_GettyImages-1185216974-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2122566559-2.jpg</image:loc><image:caption>GettyImages-2122566559-2</image:caption><image:title>GettyImages-2122566559-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gaurav-Raj.jpg</image:loc><image:caption>Gaurav-Raj</image:caption><image:title>Gaurav-Raj</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Sushil.jpg</image:loc><image:caption>Sushil</image:caption><image:title>Sushil</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Gupta.jpg</image:loc><image:caption>Ankit-Gupta</image:caption><image:title>Ankit-Gupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1045876492-1-scaled-740x720.jpg</image:loc><image:caption>Global Brand and Impact</image:caption><image:title>WIM_GettyImages-1045876492-1-scaled-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TP_Sarvjeet-484x600</image:caption><image:title>TP_Sarvjeet-484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Kshitij.jpg</image:loc><image:caption>Kshitij</image:caption><image:title>Kshitij</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Makkar.jpg</image:loc><image:caption>Ankit-Makkar</image:caption><image:title>Ankit-Makkar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-1047549194-1-scaled-740x720.jpg</image:loc><image:caption>kadence-office</image:caption><image:title>WH_GettyImages-1047549194-1-scaled-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Pooja.jpg</image:loc><image:caption>Pooja</image:caption><image:title>Pooja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankita-Ambani.jpg</image:loc><image:caption>Ankita-Ambani</image:caption><image:title>Ankita-Ambani</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-india-team.jpg</image:loc><image:caption>WIM_kadence-india-team</image:caption><image:title>WIM_kadence-india-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1047549798-1-scaled-740x720.jpg</image:loc><image:caption>Work-Life Balance and Flexibility</image:caption><image:title>WIM_GettyImages-1047549798-1-scaled-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-2122566559-2-2121x1090.jpg</image:loc><image:caption>Kadence-India-office</image:caption><image:title>WH_GettyImages-2122566559-2-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_perks4.jpg</image:loc><image:caption>WIM_perks4</image:caption><image:title>WIM_perks4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_careers_Teams_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1270913435.jpg</image:loc><image:caption>market-research-jobs-india</image:caption><image:title>WIM_GettyImages-1270913435</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Rajashekar.jpg</image:loc><image:caption>Rajashekar</image:caption><image:title>Rajashekar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/sector/advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Brand-Analysis.png</image:loc><image:caption>Brand-Analysis</image:caption><image:title>Brand-Analysis</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages-1088608128</image:caption><image:title>GettyImages-1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_Advertising.png</image:loc><image:caption>WH_Advertising</image:caption><image:title>WIM_Advertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Advertising-Sector-92x92.png</image:loc><image:caption>WI_Advertising-Sector-92x92</image:caption><image:title>WI_Advertising-Sector-92x92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-definitive-guide-to-gen-z-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1332660443-copy-1-scaled.jpg</image:loc><image:caption>iStock-1332660443-copy-1-scaled</image:caption><image:title>iStock-1332660443-copy-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover-1-224x300.png</image:loc><image:caption>cover-1-224x300</image:caption><image:title>cover-1-224x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/brewing-strategy-the-crucial-tactic-for-starbucks-sea-change/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/LI-Blog-Graphics-With-Title-28-1024x576-2.png</image:loc><image:caption>LI-Blog-Graphics-With-Title-28-1024x576-2</image:caption><image:title>LI-Blog-Graphics-With-Title-28-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-545360482-2.jpg</image:loc><image:caption>GettyImages-545360482-2</image:caption><image:title>GettyImages-545360482-2</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/why-smart-brands-are-data-informed-not-data-led-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-1.png</image:loc><image:caption>1-32-1024x535-1</image:caption><image:title>1-32-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1550805698.jpg</image:loc><image:caption>GettyImages-1550805698</image:caption><image:title>GettyImages-1550805698</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-ultimate-guide-to-building-beauty-brands-with-influencer-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beverage-trends-report</image:caption><image:title>11-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitness-trends</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lucazade-1.png</image:loc><image:caption>Lucazade-1</image:caption><image:title>Lucazade-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages-1338764219</image:caption><image:title>GettyImages-1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-dtc-food-brands-are-changing-the-rules-2/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20DTC%20food-brands%20are%20changing%20the%20rules.jpg</image:loc><image:caption>How DTC food-brands are changing the rules</image:caption><image:title>How DTC food-brands are changing the rules</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2.png</image:loc><image:caption>download-agency-credentials-or-brochure-2</image:caption><image:title>download-agency-credentials-or-brochure-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modern-millennials-and-brand-loyalty</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-aesthetic-packaging-shapes-filipino-consumer-behaviour/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/knowledge/the-market-opportunity-stress-test-every-board-should-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Why millennials demand work-life balance</image:caption><image:title>Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charles-deluvio-GlavtG-umzE-unsplash-scaled</image:caption><image:title>charles-deluvio-GlavtG-umzE-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-12-marketing-with-empathy-with-sandeep-dayal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODE-X-11</image:caption><image:title>EPISODE-X-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sandeep-Headshot-1.png</image:loc><image:caption>Sandeep-Headshot-1</image:caption><image:title>Sandeep-Headshot-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/disappearing-acts-why-customers-ghost-and-how-to-win-them-back/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:caption><image:title>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-2.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-2</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-10</image:caption><image:title>Copy-of-Sample-for-blog-post-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/online-shopping-future-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1087959426.jpg</image:loc><image:caption>GettyImages-1087959426</image:caption><image:title>GettyImages-1087959426</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Online-shopping-thumbnail-214x300.png</image:loc><image:caption>Online-shopping-thumbnail-214x300</image:caption><image:title>Online-shopping-thumbnail-214x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-05</lastmod></url><url><loc>https://kadence.com/service/telephone-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-17</image:caption><image:title>Copy-of-Sample-for-blog-post-17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TDI_1090x545.jpg</image:loc><image:caption>TDI telephone interview</image:caption><image:title>WIM_TDI_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41.png</image:loc><image:caption>Sample-for-blog-post-41</image:caption><image:title>Sample-for-blog-post-41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/serving-sustainability-how-quick-serve-restaurants-are-redefining-their-environmental-impact/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-25-2.png</image:loc><image:caption>Sample-for-blog-post-25-2</image:caption><image:title>Sample-for-blog-post-25-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/office/thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Thailand_720x216.png</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_Kadence-Thailand_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-83.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-83</image:caption><image:title>Copy-of-Sample-for-blog-post-83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled.jpg</image:loc><image:caption>GettyImages-1132442986-scaled</image:caption><image:title>GettyImages-1132442986-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Thailand-copy-scaled.jpg</image:loc><image:caption>Kadence-Thailand-copy-scaled</image:caption><image:title>Kadence-Thailand-copy-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Thailand_1418x534.gif</image:loc><image:caption>WIM_Slider-Thailand_1418x534</image:caption><image:title>WIM_Slider-Thailand_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>Samart Urit (Mor)</image:caption><image:title>TP_Samart-Urit_Mor_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32</image:caption><image:title>Copy-of-Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1.jpg</image:loc><image:caption>GettyImages-1733213138-1</image:caption><image:title>GettyImages-1733213138-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages-1447778916-1-e1708030133480</image:caption><image:title>GettyImages-1447778916-1-e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn (Pom)</image:caption><image:title>TP_Kajornkiat-Kiatsunthorn_Pom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>Chinese New Year - Group of staff holding red envelopes</image:caption><image:title>WIM_CNY_1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://kadence.com/knowledge/navigating-the-uks-consumer-landscape-millennials-to-retirees-who-wants-what/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-05-26-21-5527-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-05-26-21-5527-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-05-26-21-5527-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-64</image:caption><image:title>Copy-of-Sample-for-blog-post-64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages-451572543</image:caption><image:title>GettyImages-451572543</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/signapore%20uni%20logo.svg</image:loc><image:caption>signapore uni logo</image:caption><image:title>signapore uni logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages-2177568579</image:caption><image:title>GettyImages-2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages-525408989</image:caption><image:title>GettyImages-525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages-2196434815</image:caption><image:title>GettyImages-2196434815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL_2133x858_Jewel_Tower2-1-1000x858</image:caption><image:title>BL_2133x858_Jewel_Tower2-1-1000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7th oage hero sec</image:caption><image:title>7th oage hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9th page hero sec</image:caption><image:title>9th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages-2215421216</image:caption><image:title>GettyImages-2215421216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages-1222812703</image:caption><image:title>GettyImages-1222812703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5th page hero sec</image:caption><image:title>5th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages-1972318050</image:caption><image:title>GettyImages-1972318050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WH_Vital-Strategies</image:caption><image:title>WH_Vital-Strategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages-2239532958</image:caption><image:title>GettyImages-2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages-2248369945</image:caption><image:title>GettyImages-2248369945</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356987794.jpg</image:loc><image:caption>GettyImages-1356987794</image:caption><image:title>GettyImages-1356987794</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages-1203071160</image:caption><image:title>GettyImages-1203071160</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:caption><image:title>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Christina-wocintechchat.jpg</image:loc><image:caption>WIM_Christina-wocintechchat</image:caption><image:title>WIM_Christina-wocintechchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education-1000x1000</image:caption><image:title>Education-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages-2223656176</image:caption><image:title>GettyImages-2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages-113723784</image:caption><image:title>GettyImages-113723784</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11th page hero sec</image:caption><image:title>11th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6th page hero sec</image:caption><image:title>6th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8th page hero sec</image:caption><image:title>8th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rd page hero sec</image:caption><image:title>3rd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2nd page hero sec</image:caption><image:title>2nd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>light-trails-on-highway-at-night-315938-1000x1000</image:caption><image:title>light-trails-on-highway-at-night-315938-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1371380410.jpg</image:loc><image:caption>GettyImages-1371380410</image:caption><image:title>GettyImages-1371380410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WH_Samsung_Case-study</image:caption><image:title>WH_Samsung_Case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-07-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/reshaping-product-launches-in-a-world-of-subscription-fatigue/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-91-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-91-1</image:caption><image:title>Copy-of-Sample-for-blog-post-91-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/deciphering-choices-an-introduction-to-choice-modeling-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-35-2.png</image:loc><image:caption>Sample-for-blog-post-35-2</image:caption><image:title>Sample-for-blog-post-35-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1-1024x535-Sep-19-2025-07-31-45-8748-PM.png</image:loc><image:caption>7-1-1024x535-Sep-19-2025-07-31-45-8748-PM</image:caption><image:title>7-1-1024x535-Sep-19-2025-07-31-45-8748-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-2024s-top-google-searches-reveal-about-shifting-consumer-habits-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512.png</image:loc><image:caption>the-modern-millennial-report</image:caption><image:title>General-4-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1869124541-1.jpg</image:loc><image:caption>GettyImages-1869124541-1</image:caption><image:title>GettyImages-1869124541-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-washington-dc</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1974607915-2119x1090.jpg</image:loc><image:caption>vietnam-office</image:caption><image:title>WIM_GettyImages-1974607915-2119x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>Dam Mai Ngan</image:caption><image:title>TP_Dam-Mai-Ngan_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/searching-for-unicorns-strategies-for-engaging-niche-and-hard-to-reach-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-17-2.png</image:loc><image:caption>Template-Sample-for-blog-post-17-2</image:caption><image:title>Template-Sample-for-blog-post-17-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1-1024x535.png</image:loc><image:caption>beverage-trends</image:caption><image:title>8-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/ja/service/emerging-research-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages-1162094164-scaled-2</image:caption><image:title>GettyImages-1162094164-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Emerging%20research%20methods_1090x545.jpg</image:loc><image:caption>Emerging research methodologies</image:caption><image:title>WIM_Emerging research methods_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-concept-testing-for-different-stages-of-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1454928178-1.jpg</image:loc><image:caption>GettyImages-1454928178-1</image:caption><image:title>GettyImages-1454928178-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-08-50-19-4374-PM.png</image:loc><image:caption>1-2-1-1024x535-Sep-19-2025-08-50-19-4374-PM</image:caption><image:title>1-2-1-1024x535-Sep-19-2025-08-50-19-4374-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-51-18-3211-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-08-51-18-3211-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-08-51-18-3211-PM</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-americas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_San%20Francisco.jpg</image:loc><image:caption>Kadence San Francisco Office</image:caption><image:title>WIM_San Francisco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas_team_600x418_004.png</image:loc><image:caption>WIM_Americas_team_600x418_004</image:caption><image:title>WIM_Americas_team_600x418_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202508_001.png</image:loc><image:caption>TP_AshAwasthi_202508_001</image:caption><image:title>TP_AshAwasthi_202508_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AmericasGettyImages_1090x545_001.jpg</image:loc><image:caption>WIM_AmericasGettyImages_1090x545_001</image:caption><image:title>WIM_AmericasGettyImages_1090x545_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hassen_Morad_202508_004.jpeg</image:loc><image:caption>TP_Hassen_Morad_202508_004</image:caption><image:title>TP_Hassen_Morad_202508_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AniVillaverde_300x300.png</image:loc><image:caption>Ani V</image:caption><image:title>TP_AniVillaverde_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas-team_370x360_002.jpg</image:loc><image:caption>WIM_Americas-team_370x360_002</image:caption><image:title>WIM_Americas-team_370x360_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_MattHeadshot_202508_002.jpg</image:loc><image:caption>TP_MattHeadshot_202508_002</image:caption><image:title>TP_MattHeadshot_202508_002</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/why-gen-z-values-sustainability-tips-for-marketing-to-the-eco-conscious-generation/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/BHUSATTVA.png</image:loc><image:caption>BHUSATTVA</image:caption><image:title>BHUSATTVA</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/re_done.png</image:loc><image:caption>re_done</image:caption><image:title>re_done</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Gen-Z-stat.png</image:loc><image:caption>UK-Gen-Z-stat</image:caption><image:title>UK-Gen-Z-stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Future-of-Retail-report-stat.png</image:loc><image:caption>Future-of-Retail-report-stat</image:caption><image:title>Future-of-Retail-report-stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/StellaMcCartney.png</image:loc><image:caption>StellaMcCartney</image:caption><image:title>StellaMcCartney</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405418779-1024x683.jpg</image:loc><image:caption>GettyImages-1405418779-1024x683</image:caption><image:title>GettyImages-1405418779-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Patagonia.png</image:loc><image:caption>Patagonia</image:caption><image:title>Patagonia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Reforestum.png</image:loc><image:caption>Reforestum</image:caption><image:title>Reforestum</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Innocent-Drinks-1.png</image:loc><image:caption>Innocent-Drinks-1</image:caption><image:title>Innocent-Drinks-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/karimoku.png</image:loc><image:caption>karimoku</image:caption><image:title>karimoku</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Arcteryx.png</image:loc><image:caption>Arcteryx</image:caption><image:title>Arcteryx</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/knowledge/households-recalibrate-spending-amid-rising-recession-fears/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281616454.jpg</image:loc><image:caption>GettyImages-1281616454</image:caption><image:title>GettyImages-1281616454</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-4.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-4</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/sector/technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1249806681.jpg</image:loc><image:caption>GettyImages-1249806681</image:caption><image:title>GettyImages-1249806681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIM_Streaming-Wars_580x578</image:caption><image:title>WIM_Streaming-Wars_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>IC_Technology-Sector-46x46</image:caption><image:title>IC_Technology-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2238760313.jpg</image:loc><image:caption>GettyImages-2238760313</image:caption><image:title>GettyImages-2238760313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Technology_1090x545.png</image:loc><image:caption>Technology</image:caption><image:title>WIM_Technology_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/zh-cn/service/brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brand-equity_1090x545.jpg</image:loc><image:caption>Brand Equity</image:caption><image:title>WIM_Brand-equity_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/7-benefits-of-displayed-thinking-that-can-produce-better-ideas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>The Green Brand Sustainability Study</image:caption><image:title>3-36-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM-1.png</image:loc><image:caption>Screen-Shot-2023-03-17-at-1_28_33-PM-1</image:caption><image:title>Screen-Shot-2023-03-17-at-1_28_33-PM-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/knowledge/9-types-of-grocery-shoppers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-300x169-4.png</image:loc><image:caption>grocery-shopper-personas</image:caption><image:title>Shopper-Profiles-cover-300x169-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1555457540.jpg</image:loc><image:caption>GettyImages-1555457540</image:caption><image:title>GettyImages-1555457540</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/green-or-mean-the-art-of-authentic-eco-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1387637536.jpg</image:loc><image:caption>GettyImages-1387637536</image:caption><image:title>GettyImages-1387637536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-3.png</image:loc><image:caption>1-1024x535-3</image:caption><image:title>1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/from-west-to-east-unraveling-the-secrets-of-market-entry-into-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-185473121.jpg</image:loc><image:caption>GettyImages-185473121</image:caption><image:title>GettyImages-185473121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-3.png</image:loc><image:caption>1-2-1-1024x535-3</image:caption><image:title>1-2-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>Kadence China office</image:caption><image:title>WIM_perks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TP_Kouei-Kaku-600x600</image:caption><image:title>TP_Kouei-Kaku-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_Shanghai-downtown.jpg</image:loc><image:caption>WH_Shanghai-downtown</image:caption><image:title>WH_Shanghai-downtown</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shanghai.jpg</image:loc><image:caption>Shanghai</image:caption><image:title>Shanghai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/thailands-electric-vehicle-market-a-future-powerhouse-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32</image:caption><image:title>Copy-of-Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages-1447778916-1-e1708030133480</image:caption><image:title>GettyImages-1447778916-1-e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitness-trends</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-malaysia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/the-new-power-map-of-asian-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-185473121.jpg</image:loc><image:caption>GettyImages-185473121</image:caption><image:title>GettyImages-185473121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20Knows%20Every%20Sales%20Trick%20in%20the%20Book-East.png</image:loc><image:caption>Gen X Knows Every Sales Trick in the Book-East</image:caption><image:title>Gen X Knows Every Sales Trick in the Book-East</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/zh-cn/office/thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn (Pom)</image:caption><image:title>TP_Kajornkiat-Kiatsunthorn_Pom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>Chinese New Year - Group of staff holding red envelopes</image:caption><image:title>WIM_CNY_1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Thailand_1418x534.gif</image:loc><image:caption>WIM_Slider-Thailand_1418x534</image:caption><image:title>WIM_Slider-Thailand_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>Samart Urit (Mor)</image:caption><image:title>TP_Samart-Urit_Mor_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Thailand_720x216.png</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_Kadence-Thailand_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Thailand-copy-scaled.jpg</image:loc><image:caption>Kadence-Thailand-copy-scaled</image:caption><image:title>Kadence-Thailand-copy-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><lastmod>2026-07-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-trends-set-to-revolutionize-the-manufacturing-industry-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-cover-1024x576-2.png</image:loc><image:caption>Fashion-Personas-cover-1024x576-2</image:caption><image:title>Fashion-Personas-cover-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages-1576384659-2</image:caption><image:title>GettyImages-1576384659-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/advanced-techniques-for-persona-driven-content-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-22-2</image:caption><image:title>Copy-of-Sample-for-blog-post-22-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Faces-of-Beauty-1024x535-Sep-19-2025-03-33-25-1277-PM.png</image:loc><image:caption>The-Faces-of-Beauty-1024x535-Sep-19-2025-03-33-25-1277-PM</image:caption><image:title>The-Faces-of-Beauty-1024x535-Sep-19-2025-03-33-25-1277-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/addressing-housing-and-healthcare-crises-for-malaysias-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Addressing%20Housing%20and%20Healthcare%20Crises%20for%20Malaysia%E2%80%99s%20Youth.jpg</image:loc><image:caption>Addressing Housing and Healthcare Crises for Malaysia’s Youth</image:caption><image:title>Addressing Housing and Healthcare Crises for Malaysia’s Youth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/case-study/understanding-the-shift-in-business-decision-makers-priorities-as-they-enter-a-new-normal-with-bloomberg/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11th page hero sec</image:caption><image:title>11th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/service/customer-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-understanding_1090x545.jpg</image:loc><image:caption>Customer understanding</image:caption><image:title>WIM_Customer-understanding_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-atlanta</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/gen-x-the-spending-engine-driving-food-beverage-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Costco.jpeg</image:loc><image:caption>Costco</image:caption><image:title>Costco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages-2199471153</image:caption><image:title>GettyImages-2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modern-millennials-and-brand-loyalty</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20Drives%20Gen%20X%20Food%20Spending.png</image:loc><image:caption>What Drives Gen X Food Spending</image:caption><image:title>What Drives Gen X Food Spending</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Family%20Mart%20expansion%20Taiwan.jpg</image:loc><image:caption>Family Mart expansion Taiwan</image:caption><image:title>Family Mart expansion Taiwan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan%20Gen%20X%20Households%20Spend%20More%20on%20Packaged%20Foods%20Than%20the%20National%20Average%20(1).png</image:loc><image:caption>Japan Gen X Households Spend More on Packaged Foods Than the National Average (1)</image:caption><image:title>Japan Gen X Households Spend More on Packaged Foods Than the National Average (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-market-research-in-developing-successful-branding-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-03-28-18-9192-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-03-28-18-9192-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-03-28-18-9192-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160257909-2-e1681326481817-1.jpg</image:loc><image:caption>GettyImages-1160257909-2-e1681326481817-1</image:caption><image:title>GettyImages-1160257909-2-e1681326481817-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-03-27-59-6813-PM.png</image:loc><image:caption>4-2-1024x535-Sep-19-2025-03-27-59-6813-PM</image:caption><image:title>4-2-1024x535-Sep-19-2025-03-27-59-6813-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/using-data-driven-insights-to-improve-your-product-marketing-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145145896-1.jpg</image:loc><image:caption>GettyImages-1145145896-1</image:caption><image:title>GettyImages-1145145896-1</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-big-data-and-market-research-converge/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages-2231135271</image:caption><image:title>GettyImages-2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/unlock-unique-insights-in-shifting-markets-with-cusp-generations/</loc><image:image><image:loc>https://kadence.com/hubfs/Who%20are%20zalphas.png</image:loc><image:caption>Who are zalphas</image:caption><image:title>Who are zalphas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-jones.png</image:loc><image:caption>Gen-jones</image:caption><image:title>Gen-jones</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/who%20are%20zennials.png</image:loc><image:caption>who are zennials</image:caption><image:title>who are zennials</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/who%20are%20xennials%201.png</image:loc><image:caption>who are xennials 1</image:caption><image:title>who are xennials 1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Cusp-generations.png</image:loc><image:caption>Cusp-generations</image:caption><image:title>Cusp-generations</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2157247972.jpg</image:loc><image:caption>GettyImages-2157247972</image:caption><image:title>GettyImages-2157247972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-las-vegas</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/advanced-techniques-for-calculating-market-size-globally/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576-Sep-19-2025-03-53-26-7036-PM.png</image:loc><image:caption>Dining-cover-2-1024x576-Sep-19-2025-03-53-26-7036-PM</image:caption><image:title>Dining-cover-2-1024x576-Sep-19-2025-03-53-26-7036-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015-2.jpg</image:loc><image:caption>GettyImages-1425794015-2</image:caption><image:title>GettyImages-1425794015-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-20-1024x535-2.png</image:loc><image:caption>Opportunity-analysis-20-1024x535-2</image:caption><image:title>Opportunity-analysis-20-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>siora-photography-cixohzDpNIo-unsplash-scaled</image:caption><image:title>siora-photography-cixohzDpNIo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-10-inside-the-mind-of-the-consumer-with-danielle-blugrind/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Danielle-Blugrind-Headshot.jpeg</image:loc><image:caption>Danielle-Blugrind-Headshot</image:caption><image:title>Danielle-Blugrind-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODE-X-8</image:caption><image:title>EPISODE-X-8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unpacking-surprising-trends-in-japans-coffee-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/02-Consumption-Habits-2@3x-2-1024x610-1.png</image:loc><image:caption>02-Consumption-Habits-2@3x-2-1024x610-1</image:caption><image:title>02-Consumption-Habits-2@3x-2-1024x610-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-Coffee-alternatives@3x-2-1024x932-1.png</image:loc><image:caption>11-Coffee-alternatives@3x-2-1024x932-1</image:caption><image:title>11-Coffee-alternatives@3x-2-1024x932-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Preference-by-age@3x-3-1024x610-1.png</image:loc><image:caption>04-Preference-by-age@3x-3-1024x610-1</image:caption><image:title>04-Preference-by-age@3x-3-1024x610-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-05-34-18-7623-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-05-34-18-7623-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-05-34-18-7623-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/08-Paper-and-PET-combined@3x-837x1024-1.png</image:loc><image:caption>08-Paper-and-PET-combined@3x-837x1024-1</image:caption><image:title>08-Paper-and-PET-combined@3x-837x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-Price-increas-by-age-and-overall@3x-2-723x1024-1.png</image:loc><image:caption>10-Price-increas-by-age-and-overall@3x-2-723x1024-1</image:caption><image:title>10-Price-increas-by-age-and-overall@3x-2-723x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98-1.png</image:loc><image:caption>Sample-for-blog-post-98-1</image:caption><image:title>Sample-for-blog-post-98-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-cmos-can-drive-growth-amid-shrinking-budgets-and-rising-costs/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223-1.jpg</image:loc><image:caption>GettyImages-477424223-1</image:caption><image:title>GettyImages-477424223-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brand-analysis</image:caption><image:title>1-32-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-reality-of-purpose-driven-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HM-campaign.png</image:loc><image:caption>h-m-campaign</image:caption><image:title>HM-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-40-2</image:caption><image:title>Copy-of-Sample-for-blog-post-40-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1440375312-1.jpg</image:loc><image:caption>GettyImages-1440375312-1</image:caption><image:title>GettyImages-1440375312-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/policy/our-privacy-policy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-2.png</image:loc><image:caption>Kadence.com-preview-image (2)-2</image:caption><image:title>Kadence.com-preview-image (2)-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/why-japans-convenience-economy-exposes-weak-brand-assumptions</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lawson-Loppi-in-Japan-convenience-stores.png</image:loc><image:caption>Lawson-Loppi-in-Japan-convenience-stores</image:caption><image:title>Lawson-Loppi-in-Japan-convenience-stores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/seven-eleven-in-japan-market-entry.png</image:loc><image:caption>seven-eleven-in-japan-market-entry</image:caption><image:title>seven-eleven-in-japan-market-entry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-894752926%20(1).jpg</image:loc><image:caption>GettyImages-894752926 (1)</image:caption><image:title>GettyImages-894752926 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Walmart-Seiyu-Japan-case-study.png</image:loc><image:caption>Walmart-Seiyu-Japan-case-study</image:caption><image:title>Walmart-Seiyu-Japan-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><lastmod>2026-05-15</lastmod></url><url><loc>https://kadence.com/knowledge/closing-opportunity-gaps-in-the-philippines-with-hybrid-work/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-18-2025-09-14-39-0759-AM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-18-2025-09-14-39-0759-AM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-18-2025-09-14-39-0759-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Mercedes%20Cocjin.jpg</image:loc><image:caption>Mercedes Cocjin</image:caption><image:title>Mercedes Cocjin</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-44-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-44-1</image:caption><image:title>Copy-of-Sample-for-blog-post-44-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/sector/ecommerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-1090x545.png</image:loc><image:caption>WIM_Ecommerce-1090x545</image:caption><image:title>WIM_Ecommerce-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTY_MR1-432x432-1</image:caption><image:title>AOTY_MR1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Ecommerce-Sector-46x46.png</image:loc><image:caption>IC_Ecommerce-Sector-46x46</image:caption><image:title>IC_Ecommerce-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TP_Digo-cropped-600x600</image:caption><image:title>TP_Digo-cropped-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIM_Streaming-Wars_580x578</image:caption><image:title>WIM_Streaming-Wars_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/selecting-the-right-data-collection-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-4.png</image:loc><image:caption>1-1024x535-4</image:caption><image:title>1-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-4.png</image:loc><image:caption>1-32-1024x535-4</image:caption><image:title>1-32-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sample-for-blog-post-39</image:caption><image:title>Sample-for-blog-post-39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Data-Collection-Methods.png</image:loc><image:caption>Data-Collection-Methods</image:caption><image:title>Data-Collection-Methods</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/latest-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web-2.png</image:loc><image:caption>about-face-for-web-2</image:caption><image:title>about-face-for-web-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/sector/kids-and-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Kids-children.svg</image:loc><image:caption>IC_Kids-children</image:caption><image:title>IC_Kids-children</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-1090x545.png</image:loc><image:caption>Kids Youth</image:caption><image:title>WIM_Kids-Youth-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-to-run-workshops-that-turn-insight-into-action-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Workshops-small-223x300.png</image:loc><image:caption>Workshops-small-223x300</image:caption><image:title>Workshops-small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshops-scaled-407x186-1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/fast-food-enters-the-subscription-era-as-brands-bet-on-customer-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2.png</image:loc><image:caption>submit-a-research-brief-2</image:caption><image:title>submit-a-research-brief-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1.png</image:loc><image:caption>The-Modern-Plate-1</image:caption><image:title>The-Modern-Plate-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Rise-of-Fast-Food-Subscriptions.png</image:loc><image:caption>The-Rise-of-Fast-Food-Subscriptions</image:caption><image:title>The-Rise-of-Fast-Food-Subscriptions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Revenue-Uplift-from-Loyalty-Subscription-Programs.png</image:loc><image:caption>Revenue-Uplift-from-Loyalty-Subscription-Programs</image:caption><image:title>Revenue-Uplift-from-Loyalty-Subscription-Programs</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(7).jpg</image:loc><image:caption>admin-ajax (7)</image:caption><image:title>admin-ajax (7)</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-aspirations-and-challenges-of-thailands-youth-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn</image:caption><image:title>Kajornkiat Kiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-83-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-83-1</image:caption><image:title>Copy-of-Sample-for-blog-post-83-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-iot-revolution-in-customer-engagement/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535-3.png</image:loc><image:caption>Pet-Owner-Types-1024x535-3</image:caption><image:title>Pet-Owner-Types-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whirlpool-Smart-Appliances.png</image:loc><image:caption>Whirlpool-Smart-Appliances</image:caption><image:title>Whirlpool-Smart-Appliances</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-03-20-at-5_00_50-PM-1.png</image:loc><image:caption>Screen-Shot-2024-03-20-at-5_00_50-PM-1</image:caption><image:title>Screen-Shot-2024-03-20-at-5_00_50-PM-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1093260934-1-1.jpg</image:loc><image:caption>GettyImages-1093260934-1-1</image:caption><image:title>GettyImages-1093260934-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-10-33-07-8698-AM.png</image:loc><image:caption>1-1-1024x535-Sep-16-2025-10-33-07-8698-AM</image:caption><image:title>1-1-1024x535-Sep-16-2025-10-33-07-8698-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40.png</image:loc><image:caption>Sample-for-blog-post-40</image:caption><image:title>Sample-for-blog-post-40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-18.png</image:loc><image:caption>Template-Sample-for-blog-post-18</image:caption><image:title>Template-Sample-for-blog-post-18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-psychology-is-transforming-market-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-75-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-75-1</image:caption><image:title>Copy-of-Sample-for-blog-post-75-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-09-00-17-1042-PM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-09-00-17-1042-PM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-09-00-17-1042-PM</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/can-chipotle-sell-mexican-food-in-mexico/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143.jpg</image:loc><image:caption>GettyImages-2186716143</image:caption><image:title>GettyImages-2186716143</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-4.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-4</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-4</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-nashville</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-the-modern-plate-5-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>Concerned-Consumer-scaled</image:caption><image:title>Concerned-Consumer-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Covers-for-websiteblog_-The-Modern-Plate-300x300.png</image:loc><image:caption>Covers-for-websiteblog_-The-Modern-Plate-300x300</image:caption><image:title>Covers-for-websiteblog_-The-Modern-Plate-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-market-research-in-refining-your-value-proposition/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1024x535-3.png</image:loc><image:caption>Travel-On-the-Move-1024x535-3</image:caption><image:title>Travel-On-the-Move-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1753895880-1.jpg</image:loc><image:caption>GettyImages-1753895880-1</image:caption><image:title>GettyImages-1753895880-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-04-05-11-6823-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-04-05-11-6823-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-04-05-11-6823-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-ai-will-not-replace-human-researchers-yet/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Margin-of-Error-Try-the-calculator-1024x536-1.png</image:loc><image:caption>Margin-of-Error-Try-the-calculator-1024x536-1</image:caption><image:title>Margin-of-Error-Try-the-calculator-1024x536-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1393651004-1.jpg</image:loc><image:caption>GettyImages-1393651004-1</image:caption><image:title>GettyImages-1393651004-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-06-56-26-8760-PM.png</image:loc><image:caption>1-32-1024x535-Sep-19-2025-06-56-26-8760-PM</image:caption><image:title>1-32-1024x535-Sep-19-2025-06-56-26-8760-PM</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/competitive-intelligence-gathering-understanding-the-importance-of-staying-ahead-of-the-competition/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840665738-2.jpg</image:loc><image:caption>GettyImages-840665738-2</image:caption><image:title>GettyImages-840665738-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/why-scooters-not-cars-are-leading-asias-electric-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gogoro-1.png</image:loc><image:caption>Gogoro-1</image:caption><image:title>Gogoro-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hatasu-Philippines-1.png</image:loc><image:caption>Hatasu-Philippines-1</image:caption><image:title>Hatasu-Philippines-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-1.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-1</image:caption><image:title>submit-a-research-brief-4-3-1024x536-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535-1.png</image:loc><image:caption>Auto-Automotive-personas-1-1024x535-1</image:caption><image:title>Auto-Automotive-personas-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages-1409897250-1</image:caption><image:title>GettyImages-1409897250-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/lottie-player</loc><lastmod>2026-07-15</lastmod></url><url><loc>https://kadence.com/en-us/service/shopper-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopper research</image:caption><image:title>WIM_Shopper-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages-1916632006</image:caption><image:title>GettyImages-1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/revving-up-innovation-the-surge-of-electric-vehicles-in-global-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-03-39-23-4100-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-03-39-23-4100-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-03-39-23-4100-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-3.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-7-3</image:caption><image:title>Copy-of-Sample-for-blog-post-7-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/service/expert-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-34</image:caption><image:title>Copy-of-Sample-for-blog-post-34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Expert%20interviews_1090x545.jpg</image:loc><image:caption>Expert interviews</image:caption><image:title>WIM_Expert interviews_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages-2048631679</image:caption><image:title>GettyImages-2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/everything-you-need-to-know-about-focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528.jpg</image:loc><image:caption>GettyImages-486613528</image:caption><image:title>GettyImages-486613528</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-9-inspire-mission-driven-consumer-insights-with-stephanie-freier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1580748518324.jpeg</image:loc><image:caption>1580748518324</image:caption><image:title>1580748518324</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featured img ep 9</image:caption><image:title>featured img ep 9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/how-ai-is-reshaping-higher-education-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-15.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-15</image:caption><image:title>Copy-of-Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512.png</image:loc><image:caption>General-1024x512</image:caption><image:title>General-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/service/market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>siora-photography-cixohzDpNIo-unsplash-scaled</image:caption><image:title>siora-photography-cixohzDpNIo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20entry_1090x545.jpg</image:loc><image:caption>Market entry</image:caption><image:title>WIM_Market entry_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-894752926%20(1).jpg</image:loc><image:caption>GettyImages-894752926 (1)</image:caption><image:title>GettyImages-894752926 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>20200604-08empty-concrete-tunnel-through-mosque-1007431-1</image:caption><image:title>20200604-08empty-concrete-tunnel-through-mosque-1007431-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-global-brands-demystify-concept-testing-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-6</image:caption><image:title>submit-a-research-brief-2-1024x535-6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-51-18-3211-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-08-51-18-3211-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-08-51-18-3211-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-47-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-47-2</image:caption><image:title>Copy-of-Sample-for-blog-post-47-2</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIm_kadence-Philippines1.jpg</image:loc><image:caption>WIm_kadence-Philippines1</image:caption><image:title>WIm_kadence-Philippines1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/anne-front-1-380x380.png</image:loc><image:caption>anne-front-1-380x380</image:caption><image:title>anne-front-1-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph.jpg</image:loc><image:caption>WIM_kadence-ph</image:caption><image:title>WIM_kadence-ph</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines.jpeg</image:loc><image:caption>WIM_kadence-Philippines</image:caption><image:title>WIM_kadence-Philippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-philippines-team.jpg</image:loc><image:caption>kadence-philippines-team</image:caption><image:title>WIM_kadence-philippines-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mary%20Rose.png</image:loc><image:caption>Mary Rose</image:caption><image:title>Mary Rose</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Allaine.png</image:loc><image:caption>Allaine</image:caption><image:title>Allaine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Marvin-Torres-PH.png</image:loc><image:caption>Marvin-Torres-PH</image:caption><image:title>Marvin-Torres-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-PH-office.jpg</image:loc><image:caption>WIM_Kadence-PH-office</image:caption><image:title>WIM_Kadence-PH-office</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Patrick-Dailey-PH.png</image:loc><image:caption>Patrick-Dailey-PH</image:caption><image:title>Patrick-Dailey-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Rave-PH.png</image:loc><image:caption>Rave-PH</image:caption><image:title>Rave-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ph-kadence-team-work.jpg</image:loc><image:caption>WIM_ph-kadence-team-work</image:caption><image:title>WIM_ph-kadence-team-work</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gellie.png</image:loc><image:caption>Gellie</image:caption><image:title>Gellie</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph3.jpg</image:loc><image:caption>WIM_kadence-ph3</image:caption><image:title>WIM_kadence-ph3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines2.jpg</image:loc><image:caption>WIM_kadence-Philippines2</image:caption><image:title>WIM_kadence-Philippines2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KADENCE_YEAREND_2024477-370x360.png</image:loc><image:caption>WIM_KADENCE_YEAREND_2024477-370x360</image:caption><image:title>WIM_KADENCE_YEAREND_2024477-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph1.jpeg</image:loc><image:caption>WIM_kadence-ph1</image:caption><image:title>WIM_kadence-ph1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Mary-Ann-PH.png</image:loc><image:caption>Mary-Ann-PH</image:caption><image:title>Mary-Ann-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph2.jpeg</image:loc><image:caption>WIM_kadence-ph2</image:caption><image:title>WIM_kadence-ph2</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-concept-testing-for-different-stages-of-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535.png</image:loc><image:caption>1-2-1-1024x535</image:caption><image:title>1-2-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1454928178.jpg</image:loc><image:caption>GettyImages-1454928178</image:caption><image:title>GettyImages-1454928178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-perform-insightful-secondary-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-2.png</image:loc><image:caption>10-1024x535-2</image:caption><image:title>10-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1469546423.jpg</image:loc><image:caption>GettyImages-1469546423</image:caption><image:title>GettyImages-1469546423</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-11-14-26-1550-AM.png</image:loc><image:caption>3-36-1024x535-Sep-16-2025-11-14-26-1550-AM</image:caption><image:title>3-36-1024x535-Sep-16-2025-11-14-26-1550-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-2-creating-meaningful-relationships-through-data-insights-with-michelle-parsons/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Michelle-Parsons%20img.png</image:loc><image:caption>Michelle-Parsons img</image:caption><image:title>Michelle-Parsons img</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:caption><image:title>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ethics-in-market-research-data-collection-the-essential-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183890958-1-2.jpg</image:loc><image:caption>GettyImages-1183890958-1-2</image:caption><image:title>GettyImages-1183890958-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-smart-brands-are-data-informed-not-data-led/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1550805698-1.jpg</image:loc><image:caption>GettyImages-1550805698-1</image:caption><image:title>GettyImages-1550805698-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-03-34-53-8649-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-19-2025-03-34-53-8649-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-19-2025-03-34-53-8649-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-03-35-17-5739-PM.png</image:loc><image:caption>1-32-1024x535-Sep-19-2025-03-35-17-5739-PM</image:caption><image:title>1-32-1024x535-Sep-19-2025-03-35-17-5739-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/indias-10-minute-delivery-boom-is-resetting-consumer-expectations/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Maricos-Saffola-snack-oats-quick-commerce-india.png</image:loc><image:caption>Maricos-Saffola-snack-oats-quick-commerce-india</image:caption><image:title>Maricos-Saffola-snack-oats-quick-commerce-india</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulika sheel</image:caption><image:title>Tulika sheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/models-riding-myntra-m-now-india-delivery-boom.png</image:loc><image:caption>models-riding-myntra-m-now-india-delivery-boom</image:caption><image:title>models-riding-myntra-m-now-india-delivery-boom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Indias-quick-commerce-demand-map.png</image:loc><image:caption>Indias-quick-commerce-demand-map</image:caption><image:title>Indias-quick-commerce-demand-map</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/changing-face-of-qual-research-impact-of-technology-on-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-4.png</image:loc><image:caption>Seeds-of-Change-Plant-based-trends-1024x512-4</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1433543829-scaled-1.jpg</image:loc><image:caption>GettyImages-1433543829-scaled-1</image:caption><image:title>GettyImages-1433543829-scaled-1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/can-chipotle-sell-mexican-food-to-mexico-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-02-58-23-5300-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-02-58-23-5300-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-02-58-23-5300-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143-2.jpg</image:loc><image:caption>GettyImages-2186716143-2</image:caption><image:title>GettyImages-2186716143-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711-2.jpg</image:loc><image:caption>GettyImages-1864355711-2</image:caption><image:title>GettyImages-1864355711-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/east-meets-west-how-asian-brands-can-appeal-to-western-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40-2.png</image:loc><image:caption>Sample-for-blog-post-40-2</image:caption><image:title>Sample-for-blog-post-40-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-05-05-52-8081-PM.png</image:loc><image:caption>1-1-1024x535-Sep-19-2025-05-05-52-8081-PM</image:caption><image:title>1-1-1024x535-Sep-19-2025-05-05-52-8081-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-modern-millennial-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1170301221.jpg</image:loc><image:caption>GettyImages-1170301221</image:caption><image:title>GettyImages-1170301221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Untitled-800-x-500-px-221x300.png</image:loc><image:caption>Untitled-800-x-500-px-221x300</image:caption><image:title>Untitled-800-x-500-px-221x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Finance.svg</image:loc><image:caption>IC_Finance</image:caption><image:title>IC_Finance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-1090x545.png</image:loc><image:caption>Financial</image:caption><image:title>WIM_Financial-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/telecommunications/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WI_customer-and-marketing-research-1</image:caption><image:title>WI_customer-and-marketing-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Telecomms.svg</image:loc><image:caption>IC_Telecomms</image:caption><image:title>IC_Telecomms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-1090x545.png</image:loc><image:caption>Telecommunications</image:caption><image:title>WIM_Telecommunications-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WI_brand-and-advertising-research-1</image:caption><image:title>WI_brand-and-advertising-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>Janine-Michalek</image:caption><image:title>Janine-Michalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Untitled-design_580x580.png</image:loc><image:caption>WIM_Untitled-design_580x580</image:caption><image:title>WIM_Untitled-design_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/how-to-run-workshops-that-turn-insight-into-action-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled.jpg</image:loc><image:caption>Workshops-scaled</image:caption><image:title>Workshops-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Workshops-small-223x300.png</image:loc><image:caption>Workshops-small-223x300</image:caption><image:title>Workshops-small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-power-map-of-asian-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20Knows%20Every%20Sales%20Trick%20in%20the%20Book-East.png</image:loc><image:caption>Gen X Knows Every Sales Trick in the Book-East</image:caption><image:title>Gen X Knows Every Sales Trick in the Book-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/why-protein-has-become-indias-new-health-shortcut/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulika sheel</image:caption><image:title>Tulika sheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2161407534.jpg</image:loc><image:caption>GettyImages-2161407534</image:caption><image:title>GettyImages-2161407534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-08-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/discover-how-car-clinics-shape-automotive-design-with-consumer-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271-1.jpg</image:loc><image:caption>GettyImages-1347251271-1</image:caption><image:title>GettyImages-1347251271-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535-3.png</image:loc><image:caption>Auto-What-Drives-Car-Buyers-1024x535-3</image:caption><image:title>Auto-What-Drives-Car-Buyers-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-brochure/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_001.jpg</image:loc><image:caption>WIM_Testimonials_100x677_001</image:caption><image:title>WIM_Testimonials_100x677_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x684_003.jpg</image:loc><image:caption>WIM_Testimonials_100x684_003</image:caption><image:title>WIM_Testimonials_100x684_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Down_Arrow.svg</image:loc><image:caption>WI_Down_Arrow</image:caption><image:title>WI_Down_Arrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2133x858_Jewel_Tower2-1.jpg</image:loc><image:caption>WIM_2133x858_Jewel_Tower2-1</image:caption><image:title>WIM_2133x858_Jewel_Tower2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_006.jpg</image:loc><image:caption>WIM_Testimonials_100x677_006</image:caption><image:title>WIM_Testimonials_100x677_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_002.jpg</image:loc><image:caption>WIM_Testimonials_100x677_002</image:caption><image:title>WIM_Testimonials_100x677_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_005.jpg</image:loc><image:caption>WIM_Testimonials_100x677_005</image:caption><image:title>WIM_Testimonials_100x677_005</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/changi-airport-logo-193x120.png</image:loc><image:caption>changi-airport-logo-193x120</image:caption><image:title>changi-airport-logo-193x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_004.jpg</image:loc><image:caption>WIM_Testimonials_100x677_004</image:caption><image:title>WIM_Testimonials_100x677_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/an-exploration-of-sampling-methods-in-qualitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1485324996.jpg</image:loc><image:caption>GettyImages-1485324996</image:caption><image:title>GettyImages-1485324996</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1024x535-1.png</image:loc><image:caption>About-face_social-media-_About-face-1-02-1-1024x535-1</image:caption><image:title>About-face_social-media-_About-face-1-02-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-18-2025-10-02-05-7092-AM.png</image:loc><image:caption>11-1-1024x535-Sep-18-2025-10-02-05-7092-AM</image:caption><image:title>11-1-1024x535-Sep-18-2025-10-02-05-7092-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-japans-market-potential-5-key-consumer-segments-to-target-for-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog.png</image:loc><image:caption>uk-for-Blog</image:caption><image:title>uk-for-Blog</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/concept-validation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept%20validation_1090x545.jpg</image:loc><image:caption>Concept validation</image:caption><image:title>WIM_Concept validation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/eye-tracking-technology-uses-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-897724014.jpg</image:loc><image:caption>GettyImages-897724014</image:caption><image:title>GettyImages-897724014</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-diversity-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-541135936-1.jpg</image:loc><image:caption>GettyImages-541135936-1</image:caption><image:title>GettyImages-541135936-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-autonomous-vehicles-are-redefining-global-mobility/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-94.png</image:loc><image:caption>Sample-for-blog-post-94</image:caption><image:title>Sample-for-blog-post-94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-16-2025-11-15-02-3528-AM.png</image:loc><image:caption>Green-Wave-1-1024x535-Sep-16-2025-11-15-02-3528-AM</image:caption><image:title>Green-Wave-1-1024x535-Sep-16-2025-11-15-02-3528-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/ja/sector/technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages-1162094164-scaled-2</image:caption><image:title>GettyImages-1162094164-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AI-in Japan</image:caption><image:title>AI-in Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>IC_Technology-Sector-46x46</image:caption><image:title>IC_Technology-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Technology_1090x545.png</image:loc><image:caption>Technology</image:caption><image:title>WIM_Technology_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/free-report-about-face-emerging-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock-1326636206-scaled</image:caption><image:title>iStock-1326636206-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/brochure-cover_about-face-247x300.png</image:loc><image:caption>brochure-cover_about-face-247x300</image:caption><image:title>brochure-cover_about-face-247x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-animal-health-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-72.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-72</image:caption><image:title>Copy-of-Sample-for-blog-post-72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Paws-Personas_-2-1024x535.png</image:loc><image:caption>Pets-Paws-Personas_-2-1024x535</image:caption><image:title>Pets-Paws-Personas_-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/ultimate-guide-to-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-entry-scaled.jpg</image:loc><image:caption>Market-entry-scaled</image:caption><image:title>Market-entry-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-desk-research-will-never-tell-you-about-your-next-market/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages-2214022561</image:caption><image:title>GettyImages-2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20West.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- West</image:caption><image:title>No Time for Hype — Gen X Wants Results- West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://kadence.com/zh-cn/kadence-international-offices/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_India_407x186_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/HeroMap_1418x534.gif</image:loc><image:caption>HeroMap_1418x534</image:caption><image:title>HeroMap_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thaliand_407x186_007.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_Thaliand_407x186_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_China_407x186_001.png</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_China_407x186_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/IMG_0116-e1595413158743.jpeg</image:loc><image:caption>Kadence team</image:caption><image:title>IMG_0116-e1595413158743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Indonesia_407x186_001.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_Indonesia_407x186_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usa_407x186_009.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_Usa_407x186_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Japan_407x186_004.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_Japan_407x186_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore_407x186_006.jpg</image:loc><image:caption>Kadence Singapore</image:caption><image:title>WIM_Singapore_407x186_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Uk_407x186_008.jpg</image:loc><image:caption>Kadence UK</image:caption><image:title>WIM_Uk_407x186_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-nutrition-label-changes-can-redefine-food-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXdpkRXXE0WRjmQkdJrX87jYN5Y06d0ACC8VIL3SOXivPUfXIC2gd_o1hTnyolNw2oDz4dOiGmjsg6VmT28H4FKA_ZPHobYtzBYt4B1A9Z8ee3yO8NdEArlKH6s8bME9EGLBDp0i.png</image:loc><image:caption>Chobani-food-labels</image:caption><image:title>AD_4nXdpkRXXE0WRjmQkdJrX87jYN5Y06d0ACC8VIL3SOXivPUfXIC2gd_o1hTnyolNw2oDz4dOiGmjsg6VmT28H4FKA_ZPHobYtzBYt4B1A9Z8ee3yO8NdEArlKH6s8bME9EGLBDp0i</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcVmQjwaB9rbLXksxzPcI-WefQqswTiQR06kzDlO237XpOB1zMZUxIx0qzcslhwvnBtEiCs_hOvrkqHoafsde96157TiF6lQ-AlpXl24tgrVJ0npKR1Ihoew9bP4AueRWaYZZNP.png</image:loc><image:caption>food-warning-labels-in-latin-america</image:caption><image:title>AD_4nXcVmQjwaB9rbLXksxzPcI-WefQqswTiQR06kzDlO237XpOB1zMZUxIx0qzcslhwvnBtEiCs_hOvrkqHoafsde96157TiF6lQ-AlpXl24tgrVJ0npKR1Ihoew9bP4AueRWaYZZNP</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcA320V_uuJ723znE0M3C7SvxoBHxFfqfe5AtE_ShwM1T9Qip04l6WH8aWXYssZor07OkPj_o67Ne_9mB3QjIYLAfa-iu3Go5o2QG6k6XatSCby5bCdzo-6UiYHTajnLjp7W7_uEg.png</image:loc><image:caption>kind-bars-food-labels</image:caption><image:title>AD_4nXcA320V_uuJ723znE0M3C7SvxoBHxFfqfe5AtE_ShwM1T9Qip04l6WH8aWXYssZor07OkPj_o67Ne_9mB3QjIYLAfa-iu3Go5o2QG6k6XatSCby5bCdzo-6UiYHTajnLjp7W7_uEg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Nutrition%20Label%20Changes%20Could%20Redefine%20Food%20Marketing.jpg</image:loc><image:caption>How Nutrition Label Changes Could Redefine Food Marketing</image:caption><image:title>How Nutrition Label Changes Could Redefine Food Marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcuONhWG1t49EBYxDXZxFYKCAqIXyaIQecu8hj2VVlhYACRYmW1BgzFcFP6huToZBSmm1coHGlU8Ebd6cQTyOX4QdicObl7pJDkBmqNE0GBXiJ3Gyri9itJz2zWA-C6wKoe3qXI8g.png</image:loc><image:caption>australia-health-star-food-rating-system</image:caption><image:title>AD_4nXcuONhWG1t49EBYxDXZxFYKCAqIXyaIQecu8hj2VVlhYACRYmW1BgzFcFP6huToZBSmm1coHGlU8Ebd6cQTyOX4QdicObl7pJDkBmqNE0GBXiJ3Gyri9itJz2zWA-C6wKoe3qXI8g</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcnhnCe6TpY8068-W_ZRWdonUQOdewmMazFCyDkuFTnvoLPkT9WmAXfjSvK1izfL7853KInWJ-u_OH7wHVuuWkhS1LfFU4LFrT2nEJaGzD85APrbZ5vI99GQo0oAH2PM4ydogMffw.png</image:loc><image:caption>UK-food-rating-system-traffic-light-labeling-system</image:caption><image:title>AD_4nXcnhnCe6TpY8068-W_ZRWdonUQOdewmMazFCyDkuFTnvoLPkT9WmAXfjSvK1izfL7853KInWJ-u_OH7wHVuuWkhS1LfFU4LFrT2nEJaGzD85APrbZ5vI99GQo0oAH2PM4ydogMffw</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-autonomous-vehicles-are-redefining-global-mobility/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-07-13-52-9318-PM.png</image:loc><image:caption>Green-Wave-1-1024x535-Sep-19-2025-07-13-52-9318-PM</image:caption><image:title>Green-Wave-1-1024x535-Sep-19-2025-07-13-52-9318-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages-1307361584-1</image:caption><image:title>GettyImages-1307361584-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-94-2.png</image:loc><image:caption>Sample-for-blog-post-94-2</image:caption><image:title>Sample-for-blog-post-94-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-perth</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/hashtag-activism-when-and-how-brands-should-engage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1440375312-1.jpg</image:loc><image:caption>GettyImages-1440375312-1</image:caption><image:title>GettyImages-1440375312-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-40-2</image:caption><image:title>Copy-of-Sample-for-blog-post-40-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-fintech-boom-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-57.png</image:loc><image:caption>Sample-for-blog-post-57</image:caption><image:title>Sample-for-blog-post-57</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-10-31-19-5424-AM.png</image:loc><image:caption>3-36-1024x535-Sep-16-2025-10-31-19-5424-AM</image:caption><image:title>3-36-1024x535-Sep-16-2025-10-31-19-5424-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/why-inflation-is-not-stopping-middle-class-indulgence-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512-1.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands-1-1024x512-1</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-121331076.jpg</image:loc><image:caption>GettyImages-121331076</image:caption><image:title>GettyImages-121331076</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-segment-the-market-for-a-new-product/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1021543926.jpg</image:loc><image:caption>GettyImages-1021543926</image:caption><image:title>GettyImages-1021543926</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-Sep-19-2025-09-04-01-4569-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-Sep-19-2025-09-04-01-4569-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-Sep-19-2025-09-04-01-4569-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-19-2025-08-51-44-0942-PM.png</image:loc><image:caption>1-4-Sep-19-2025-08-51-44-0942-PM</image:caption><image:title>1-4-Sep-19-2025-08-51-44-0942-PM</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/podcast/ep-21-voice-fraud-ai-and-the-future-of-consumer-authentication-with-verizon-2-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:caption><image:title>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Don%20Spaulding.jpeg</image:loc><image:caption>Don Spaulding</image:caption><image:title>Don Spaulding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-charlotte</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/americas-midlife-crisis-is-a-consumer-story-too/</loc><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-West.png</image:loc><image:caption>Cracking the Gen X Code-West</image:caption><image:title>Cracking the Gen X Code-West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-cannabis-study-1-scaled.jpg</image:loc><image:caption>US-cannabis-study-1-scaled</image:caption><image:title>US-cannabis-study-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Replacements-e-commerce-brand.png</image:loc><image:caption>Replacements-e-commerce-brand</image:caption><image:title>Replacements-e-commerce-brand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Calm-app-targeting-gen-x.png</image:loc><image:caption>Calm-app-targeting-gen-x</image:caption><image:title>Calm-app-targeting-gen-x</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Paperlike-German-brand-story.png</image:loc><image:caption>Paperlike-German-brand-story</image:caption><image:title>Paperlike-German-brand-story</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chewy-brand-story.png</image:loc><image:caption>Chewy-brand-story</image:caption><image:title>Chewy-brand-story</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/jollibee-is-rewriting-the-rules-of-global-fast-food/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-Sep-19-2025-04-01-56-5037-PM.png</image:loc><image:caption>submit-a-research-brief-4-4-1024x536-Sep-19-2025-04-01-56-5037-PM</image:caption><image:title>submit-a-research-brief-4-4-1024x536-Sep-19-2025-04-01-56-5037-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fast-food-getty-1.jpg</image:loc><image:caption>Fast-food-getty-1</image:caption><image:title>Fast-food-getty-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-04-01-47-9323-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-04-01-47-9323-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-04-01-47-9323-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-ultimate-guide-to-pricing-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879.jpg</image:loc><image:caption>GettyImages-1346682879</image:caption><image:title>GettyImages-1346682879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled.jpg</image:loc><image:caption>GettyImages-1278695300-scaled</image:caption><image:title>GettyImages-1278695300-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/5-reasons-concept-testing-is-important/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM.jpg</image:loc><image:caption>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM</image:caption><image:title>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-cati-computer-assisted-telephone-interviewing/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-163145435-1.jpg</image:loc><image:caption>GettyImages-163145435-1</image:caption><image:title>GettyImages-163145435-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot 2025-11-07 at 5.17.09 PM</image:caption><image:title>Screenshot 2025-11-07 at 5.17.09 PM</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-data-analytics-to-optimize-pricing-and-promotions-for-price-sensitive-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510.jpg</image:loc><image:caption>GettyImages-925420510</image:caption><image:title>GettyImages-925420510</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-user-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123-1.jpg</image:loc><image:caption>GettyImages-1187585123-1</image:caption><image:title>GettyImages-1187585123-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/speak-to-shop-and-the-surge-of-voice-commerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1250219296.jpg</image:loc><image:caption>GettyImages-1250219296</image:caption><image:title>GettyImages-1250219296</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-09-19-43-8705-AM.png</image:loc><image:caption>1-1-1024x535-Sep-16-2025-09-19-43-8705-AM</image:caption><image:title>1-1-1024x535-Sep-16-2025-09-19-43-8705-AM</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/case-study/tailoring-the-holiday-booking-experience-for-families</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages-525408989</image:caption><image:title>GettyImages-525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-australia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/policy/it-security-policy-uk</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-4.png</image:loc><image:caption>Kadence.com-preview-image (1)-4</image:caption><image:title>Kadence.com-preview-image (1)-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/ja/service/brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brand-equity_1090x545.jpg</image:loc><image:caption>Brand Equity</image:caption><image:title>WIM_Brand-equity_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/tiktoks-socio-economic-impact-in-southeast-asia-a-summary-of-the-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-12-1.png</image:loc><image:caption>Template-Sample-for-blog-post-12-1</image:caption><image:title>Template-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/ja/case-study/understanding-the-shift-in-business-decision-makers-priorities-as-they-enter-a-new-normal-with-bloomberg/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11th page hero sec</image:caption><image:title>11th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/biometrics-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainment-media-trends</image:caption><image:title>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages-1139733438-scaled</image:caption><image:title>GettyImages-1139733438-scaled</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-asian-consumer-summary-of-our-latest-trend-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840110388.jpg</image:loc><image:caption>GettyImages-840110388</image:caption><image:title>GettyImages-840110388</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-geofencing-surveys-are-the-future-of-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1255127605-e1676423138338-1.jpg</image:loc><image:caption>GettyImages-1255127605-e1676423138338-1</image:caption><image:title>GettyImages-1255127605-e1676423138338-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/8-trends-revolutionising-the-manufacturing-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-cover-1024x576.png</image:loc><image:caption>Fashion-Personas-cover-1024x576</image:caption><image:title>Fashion-Personas-cover-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659.jpg</image:loc><image:caption>GettyImages-1576384659</image:caption><image:title>GettyImages-1576384659</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/knowledge/unlock-b2b-growth-through-strategic-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495274213.jpg</image:loc><image:caption>GettyImages-495274213</image:caption><image:title>GettyImages-495274213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1024x535-1.png</image:loc><image:caption>Travel-On-the-Move-1024x535-1</image:caption><image:title>Travel-On-the-Move-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/10-trends-to-watch-in-agriculture-in-2024-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-1.jpg</image:loc><image:caption>GettyImages-153574050-1</image:caption><image:title>GettyImages-153574050-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512.png</image:loc><image:caption>plant-based-trends-in-agriculture</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages-1305487364-1-500x500</image:caption><image:title>GettyImages-1305487364-1-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-plant-based-revolution-is-transforming-the-food-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-06-03-at-10_53_12-PM-1024x545-2.png</image:loc><image:caption>Screen-Shot-2024-06-03-at-10_53_12-PM-1024x545-2</image:caption><image:title>Screen-Shot-2024-06-03-at-10_53_12-PM-1024x545-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194949772-2-2.jpg</image:loc><image:caption>GettyImages-1194949772-2-2</image:caption><image:title>GettyImages-1194949772-2-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Famlously-Vegan-blog-1024x576-2.png</image:loc><image:caption>Famlously-Vegan-blog-1024x576-2</image:caption><image:title>Famlously-Vegan-blog-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-06-03-at-10_53_33-PM-1-1024x419-2.png</image:loc><image:caption>Screen-Shot-2024-06-03-at-10_53_33-PM-1-1024x419-2</image:caption><image:title>Screen-Shot-2024-06-03-at-10_53_33-PM-1-1024x419-2</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/indias-youth-embrace-neo-banks/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20India%E2%80%99s%20Youth%20Are%20Embracing%20Neo-Banks.jpg</image:loc><image:caption>How India’s Youth Are Embracing Neo-Banks</image:caption><image:title>How India’s Youth Are Embracing Neo-Banks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-Whos-Shaping-Finance-1.png</image:loc><image:caption>Finance-Whos-Shaping-Finance-1</image:caption><image:title>Finance-Whos-Shaping-Finance-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4.png</image:loc><image:caption>download-agency-credentials-or-brochure-4</image:caption><image:title>download-agency-credentials-or-brochure-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-two-wheeler-brands-still-get-wrong-about-their-buyers</loc><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2352-%20Riding%20the%20Next%20Growth%20Engine-cover%20for%20website-1.png</image:loc><image:caption>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:caption><image:title>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Grab-app-based-delivery-on-two-wheels.png</image:loc><image:caption>Grab-app-based-delivery-on-two-wheels</image:caption><image:title>Grab-app-based-delivery-on-two-wheels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EV-two-wheelers.png</image:loc><image:caption>EV-two-wheelers</image:caption><image:title>EV-two-wheelers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Premium-motor-cycle-trends.png</image:loc><image:caption>Premium-motor-cycle-trends</image:caption><image:title>Premium-motor-cycle-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hero-splendor.png</image:loc><image:caption>Hero-splendor</image:caption><image:title>Hero-splendor</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-consumption-in-singapore-understanding-5-key-consumer-segments/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1.png</image:loc><image:caption>uk-for-Blog-1</image:caption><image:title>uk-for-Blog-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/cultivating-connections-winning-the-hearts-of-hispanic-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-05-16-53-8130-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-05-16-53-8130-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-05-16-53-8130-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hispanic-image-2.png</image:loc><image:caption>Hispanic-image-2</image:caption><image:title>Hispanic-image-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/rising-the-next-growth-engine-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2352-%20Riding%20the%20Next%20Growth%20Engine-cover%20for%20website-1.png</image:loc><image:caption>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:caption><image:title>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2352-%20Riding%20the%20Next%20Growth%20Engine-cover%20for%20website.png</image:loc><image:caption>Sales pack #52- Riding the Next Growth Engine-cover for website</image:caption><image:title>Sales pack #52- Riding the Next Growth Engine-cover for website</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-likes-and-shares-harnessing-the-power-of-social-media-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-06-02-31-2238-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-06-02-31-2238-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-06-02-31-2238-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-37-2.png</image:loc><image:caption>Sample-for-blog-post-37-2</image:caption><image:title>Sample-for-blog-post-37-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-06-54-29-0554-PM.png</image:loc><image:caption>4-2-1024x535-Sep-19-2025-06-54-29-0554-PM</image:caption><image:title>4-2-1024x535-Sep-19-2025-06-54-29-0554-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/knowledge/your-guide-to-market-segmentation-for-fmcg-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sam-mcghee-4siwRamtFAk-unsplash-1024x576.jpg</image:loc><image:caption>sam-mcghee-4siwRamtFAk-unsplash-1024x576</image:caption><image:title>sam-mcghee-4siwRamtFAk-unsplash-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hue12-photography-8rTwokBwz1w-unsplash-scaled.jpg</image:loc><image:caption>hue12-photography-8rTwokBwz1w-unsplash-scaled</image:caption><image:title>hue12-photography-8rTwokBwz1w-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/policy/data-protection-policy-uk</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-3.png</image:loc><image:caption>Kadence.com-preview-image (1)-3</image:caption><image:title>Kadence.com-preview-image (1)-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-price-equation-brands-must-solve/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153385330-1.jpg</image:loc><image:caption>GettyImages-153385330-1</image:caption><image:title>GettyImages-153385330-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535.png</image:loc><image:caption>types-of-automotive-personas</image:caption><image:title>Auto-Automotive-personas-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/why-concept-testing-breaks-down-when-pricing-is-ongoing/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages-2231135271</image:caption><image:title>GettyImages-2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/thailands-male-grooming-market-is-booming/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-25-1024x535-2.png</image:loc><image:caption>Opportunity-analysis-25-1024x535-2</image:caption><image:title>Opportunity-analysis-25-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32-2</image:caption><image:title>Copy-of-Sample-for-blog-post-32-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn</image:caption><image:title>Kajornkiat Kiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Faces-of-Beauty-1024x535-4.png</image:loc><image:caption>The-Faces-of-Beauty-1024x535-4</image:caption><image:title>The-Faces-of-Beauty-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-17-1024x535-2.png</image:loc><image:caption>Opportunity-analysis-17-1024x535-2</image:caption><image:title>Opportunity-analysis-17-1024x535-2</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/9-types-of-grocery-shoppers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-300x169-4.png</image:loc><image:caption>grocery-shopper-personas</image:caption><image:title>Shopper-Profiles-cover-300x169-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1555457540.jpg</image:loc><image:caption>GettyImages-1555457540</image:caption><image:title>GettyImages-1555457540</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2155816179.jpg</image:loc><image:caption>join-kadence-thailand</image:caption><image:title>WIM_GettyImages-2155816179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn (Pom)</image:caption><image:title>TP_Kajornkiat-Kiatsunthorn_Pom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Tingting.jpg</image:loc><image:caption>Tingting</image:caption><image:title>Tingting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1302797124-370x360.jpg</image:loc><image:caption>WIM_GettyImages-1302797124-370x360</image:caption><image:title>WIM_GettyImages-1302797124-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2149112736-1-2121x1090.jpg</image:loc><image:caption>kadence-thailand</image:caption><image:title>WIM_GettyImages-2149112736-1-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>Samart Urit (Mor)</image:caption><image:title>TP_Samart-Urit_Mor_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1321009640-1-740x720.jpg</image:loc><image:caption>WIM_GettyImages-1321009640-1-740x720</image:caption><image:title>WIM_GettyImages-1321009640-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>Kadence China office</image:caption><image:title>WIM_perks1</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/choosing-the-right-approach-qualitative-vs-quantitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-16.png</image:loc><image:caption>Template-Sample-for-blog-post-16</image:caption><image:title>Template-Sample-for-blog-post-16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>travel-trends</image:caption><image:title>5-16-1024x535</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/5-examples-of-how-to-test-product-concepts/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concept-Testing-Method-Selector.png</image:loc><image:caption>Concept-Testing-Method-Selector</image:caption><image:title>Concept-Testing-Method-Selector</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM.jpg</image:loc><image:caption>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM</image:caption><image:title>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-19-2025-03-39-26-6435-PM.png</image:loc><image:caption>1-4-Sep-19-2025-03-39-26-6435-PM</image:caption><image:title>1-4-Sep-19-2025-03-39-26-6435-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-05-06</lastmod></url><url><loc>https://kadence.com/office/market-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_interaction.svg</image:loc><image:caption>interaction</image:caption><image:title>WI_interaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edward-he-uKyzXEc2k_s-unsplash-1-2180x1090</image:caption><image:title>WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WI_puzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WH_Market research in Asia – our capabilities</image:caption><image:title>WH_Market research in Asia – our capabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><lastmod>2026-06-01</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-houston</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/zh-cn/service/emerging-research-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Innovative_1090x545.jpg</image:loc><image:caption>Innovative and emerging methodologies</image:caption><image:title>WIM_Innovative_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-1-building-brands-and-taking-risks-with-nick-stagge-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Nick-Stagge-Podcast-Cover-Image.png</image:loc><image:caption>Nick-Stagge-Podcast-Cover-Image</image:caption><image:title>Nick-Stagge-Podcast-Cover-Image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_nick-stagge.png</image:loc><image:caption>Nick Stagge, Founder and CEO of The Grounded Company</image:caption><image:title>WIM_nick-stagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/thailands-digital-wallet-test-is-reshaping-how-people-pay-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1468361221.jpg</image:loc><image:caption>GettyImages-1468361221</image:caption><image:title>GettyImages-1468361221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32</image:caption><image:title>Copy-of-Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-1.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535-1</image:caption><image:title>General-The-Future-of-Finance-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/service/product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_open-white-box-on-table_1090x545.jpg</image:loc><image:caption>open white box on table</image:caption><image:title>WIM_open-white-box-on-table_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-modern-guide-to-observing-focus-groups-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304.jpg</image:loc><image:caption>GettyImages-1790208304</image:caption><image:title>GettyImages-1790208304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/ux-vs-cx-research-whats-the-difference/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UX.png</image:loc><image:caption>UX</image:caption><image:title>UX</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1.png</image:loc><image:caption>2-1</image:caption><image:title>2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-2.png</image:loc><image:caption>1-2-2</image:caption><image:title>1-2-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-csr-in-your-brand-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1306299295.jpg</image:loc><image:caption>GettyImages-1306299295</image:caption><image:title>GettyImages-1306299295</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages-1353682914</image:caption><image:title>GettyImages-1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/knowledge/what-our-pre-olympic-games-study-reveals-about-japanese-viewers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Olympic_Viewing_in_Japan.png</image:loc><image:caption>Fig3_Olympic_Viewing_in_Japan</image:caption><image:title>Fig3_Olympic_Viewing_in_Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal.png</image:loc><image:caption>Fig 1_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal</image:caption><image:title>Fig 1_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Japanese%20Viewing%20Intent%20Favors%20Familiar%2c%20Outcome-Led%20Events.png</image:loc><image:caption>Fig2_Japanese Viewing Intent Favors Familiar, Outcome-Led Events</image:caption><image:title>Fig2_Japanese Viewing Intent Favors Familiar, Outcome-Led Events</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-04-01</lastmod></url><url><loc>https://kadence.com/en-us/service/online-communities/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages-1139733438-scaled-2</image:caption><image:title>GettyImages-1139733438-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>20200604-08empty-concrete-tunnel-through-mosque-1007431-1</image:caption><image:title>20200604-08empty-concrete-tunnel-through-mosque-1007431-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online%20communities_1090x545.jpg</image:loc><image:caption>Online communities</image:caption><image:title>WIM_Online communities_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/zh-cn/podcast</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-07-28</lastmod></url><url><loc>https://kadence.com/en-us/policy/statement-of-applicability-kph/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadence.com-preview-image (1)</image:caption><image:title>Kadence.com-preview-image (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/knowledge/the-allure-and-challenges-of-emerging-markets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022362402.jpg</image:loc><image:caption>GettyImages-1022362402</image:caption><image:title>GettyImages-1022362402</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-2.png</image:loc><image:caption>Travel-Journey-Profiles-1024x535-2</image:caption><image:title>Travel-Journey-Profiles-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-advantages-of-mobile-diaries-in-qualitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-926551124-2.jpg</image:loc><image:caption>GettyImages-926551124-2</image:caption><image:title>GettyImages-926551124-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/service/cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Computer%20Assisted_1090x545.jpg</image:loc><image:caption>CATI</image:caption><image:title>WIM_Computer Assisted_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/office/philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages-1181405477</image:caption><image:title>GettyImages-1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Rave-PH.png</image:loc><image:caption>Rave-PH</image:caption><image:title>Rave-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-80</image:caption><image:title>Copy-of-Sample-for-blog-post-80</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Marvin-Torres-PH.png</image:loc><image:caption>Marvin-Torres-PH</image:caption><image:title>Marvin-Torres-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Image_1024x683_002.jpg</image:loc><image:caption>WIM_Image_1024x683_002</image:caption><image:title>WIM_Image_1024x683_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Philippines_1418x534.gif</image:loc><image:caption>Slider Philippines</image:caption><image:title>WIM_Slider-Philippines_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2165217734.jpg</image:loc><image:caption>GettyImages-2165217734</image:caption><image:title>GettyImages-2165217734</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ph_720x216.png</image:loc><image:caption>PH</image:caption><image:title>WIM_Ph_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Mary-Ann-PH.png</image:loc><image:caption>Mary-Ann-PH</image:caption><image:title>Mary-Ann-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2267070071.jpg</image:loc><image:caption>GettyImages-2267070071</image:caption><image:title>GettyImages-2267070071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/KPH-Group-Copy-scaled.jpg</image:loc><image:caption>KPH-Group-Copy-scaled</image:caption><image:title>KPH-Group-Copy-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Patrick-Dailey-PH.png</image:loc><image:caption>Patrick-Dailey-PH</image:caption><image:title>Patrick-Dailey-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-secret-sauce-to-beating-market-saturation/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1151535170-1.jpg</image:loc><image:caption>GettyImages-1151535170-1</image:caption><image:title>GettyImages-1151535170-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-02-49-34-0572-PM.png</image:loc><image:caption>General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-02-49-34-0572-PM</image:caption><image:title>General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-02-49-34-0572-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/a-day-in-the-life-of-a-fieldwork-market-researcher/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sample-for-blog-post-39</image:caption><image:title>Sample-for-blog-post-39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-17-2025-03-48-07-5483-AM.png</image:loc><image:caption>5-16-1024x535-Sep-17-2025-03-48-07-5483-AM</image:caption><image:title>5-16-1024x535-Sep-17-2025-03-48-07-5483-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-Sep-19-2025-08-54-27-8351-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-Sep-19-2025-08-54-27-8351-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-Sep-19-2025-08-54-27-8351-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-17-2025-03-48-38-5151-AM.png</image:loc><image:caption>1-1024x535-Sep-17-2025-03-48-38-5151-AM</image:caption><image:title>1-1024x535-Sep-17-2025-03-48-38-5151-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-81</image:caption><image:title>Copy-of-Sample-for-blog-post-81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-consumers-are-pushing-brands-to-rethink-farming/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/INFOGRAPHIC-FARM-245x1024.png</image:loc><image:caption>INFOGRAPHIC-FARM-245x1024</image:caption><image:title>INFOGRAPHIC-FARM-245x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512.png</image:loc><image:caption>plant-based-trends-in-agriculture</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T121905_001.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-13T121905_001</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-13T121905_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages-1305487364-1-500x500</image:caption><image:title>GettyImages-1305487364-1-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-measure-customer-satisfaction-across-generations/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-02-42-21-5901-PM.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-02-42-21-5901-PM</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-02-42-21-5901-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-64-2</image:caption><image:title>Copy-of-Sample-for-blog-post-64-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages-451572543</image:caption><image:title>GettyImages-451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/visual-brand-analysis-how-imagery-shapes-perception/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-2-1024x535-1.png</image:loc><image:caption>5-2-1024x535-1</image:caption><image:title>5-2-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-10-29-35-3511-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-10-29-35-3511-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-10-29-35-3511-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-4.png</image:loc><image:caption>Template-Sample-for-blog-post-4</image:caption><image:title>Template-Sample-for-blog-post-4</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/market-segmentation-for-fmcg-products-the-ultimate-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1196887225-1-1024x683-1.jpg</image:loc><image:caption>GettyImages-1196887225-1-1024x683-1</image:caption><image:title>GettyImages-1196887225-1-1024x683-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hue12-photography-8rTwokBwz1w-unsplash-scaled-1.jpg</image:loc><image:caption>hue12-photography-8rTwokBwz1w-unsplash-scaled-1</image:caption><image:title>hue12-photography-8rTwokBwz1w-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sam-mcghee-4siwRamtFAk-unsplash-1024x576-1.jpg</image:loc><image:caption>sam-mcghee-4siwRamtFAk-unsplash-1024x576-1</image:caption><image:title>sam-mcghee-4siwRamtFAk-unsplash-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-shifting-tides-of-streaming-across-the-us-uk-and-southeast-asia-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands</image:caption><image:title>How-millennials-love-eco-conscious-brands_-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T100943_739.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-13T100943_739</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-13T100943_739</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Streaming-Shows-Regional-viewing-Trends--630x1024.png</image:loc><image:caption>Streaming-Shows-Regional-viewing-Trends--630x1024</image:caption><image:title>Streaming-Shows-Regional-viewing-Trends--630x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-b2b-brands-are-taking-a-page-from-the-b2c-marketing-playbook/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1557904663-1.jpg</image:loc><image:caption>GettyImages-1557904663-1</image:caption><image:title>GettyImages-1557904663-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-04-36-31-0640-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-04-36-31-0640-PM</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-04-36-31-0640-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/luxury-retail-faces-reckoning-as-gen-z-embraces-thrift/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706329.jpg</image:loc><image:caption>GettyImages-1352706329</image:caption><image:title>GettyImages-1352706329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages-1484761684</image:caption><image:title>GettyImages-1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-Forward-1024x535-1.png</image:loc><image:caption>Fashion-Personas-Forward-1024x535-1</image:caption><image:title>Fashion-Personas-Forward-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM</image:caption><image:title>submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/kids-and-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Kids-children.svg</image:loc><image:caption>IC_Kids-children</image:caption><image:title>IC_Kids-children</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-1090x545.png</image:loc><image:caption>Kids Youth</image:caption><image:title>WIM_Kids-Youth-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/case-study/understanding-which-elements-of-value-are-driving-recommendations-for-panasonic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-approach-segmentation-in-uncertain-times-video/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segments-of-citrus-fruits-1</image:caption><image:title>Segments-of-citrus-fruits-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2.jpg</image:loc><image:caption>sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2</image:caption><image:title>sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edward-he-uKyzXEc2k_s-unsplash-1-2180x1090</image:caption><image:title>WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WH_Market research in Asia – our capabilities</image:caption><image:title>WH_Market research in Asia – our capabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_interaction.svg</image:loc><image:caption>interaction</image:caption><image:title>WI_interaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WI_puzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><lastmod>2026-06-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-tradition-to-trend-how-brands-can-tap-into-the-global-influence-of-chinese-new-year/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>travel-trends</image:caption><image:title>5-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PaJ7B8Fxuo0ovyRo4Fpyeg_A85NAlCZyVs4FsEZQYA_JSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA-2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2-2.png</image:loc><image:caption>PaJ7B8Fxuo0ovyRo4Fpyeg_A85NAlCZyVs4FsEZQYA_JSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA-2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2-2</image:caption><image:title>PaJ7B8Fxuo0ovyRo4Fpyeg_A85NAlCZyVs4FsEZQYA_JSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA-2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200-2.jpg</image:loc><image:caption>GettyImages-1663011200-2</image:caption><image:title>GettyImages-1663011200-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-benefits-of-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/courtney-nuss-A0GZVWDvWB0-unsplash-scaled-e1621847401788-1.jpg</image:loc><image:caption>courtney-nuss-A0GZVWDvWB0-unsplash-scaled-e1621847401788-1</image:caption><image:title>courtney-nuss-A0GZVWDvWB0-unsplash-scaled-e1621847401788-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-4.png</image:loc><image:caption>Pet-owner-Personas-Cover-Page-1-4</image:caption><image:title>Pet-owner-Personas-Cover-Page-1-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-Sep-19-2025-05-05-30-3058-PM.png</image:loc><image:caption>1-1-Sep-19-2025-05-05-30-3058-PM</image:caption><image:title>1-1-Sep-19-2025-05-05-30-3058-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-Sep-19-2025-05-31-39-6650-PM.png</image:loc><image:caption>submit-a-research-brief-1-Sep-19-2025-05-31-39-6650-PM</image:caption><image:title>submit-a-research-brief-1-Sep-19-2025-05-31-39-6650-PM</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512-Sep-19-2025-08-18-27-6226-PM.png</image:loc><image:caption>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512-Sep-19-2025-08-18-27-6226-PM</image:caption><image:title>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512-Sep-19-2025-08-18-27-6226-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1.jpg</image:loc><image:caption>20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1</image:caption><image:title>20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_5_525x558.png</image:loc><image:caption>WH_HomeHero_5_525x558</image:caption><image:title>WH_HomeHero_5_525x558</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_3_525x515.png</image:loc><image:caption>WH_HomeHero_3_525x515</image:caption><image:title>WH_HomeHero_3_525x515</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_2_525x456.png</image:loc><image:caption>WH_HomeHero_2_525x456</image:caption><image:title>WH_HomeHero_2_525x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_1_1201x886.png</image:loc><image:caption>WIM_TestimonialCircle_1_1201x886</image:caption><image:title>WIM_TestimonialCircle_1_1201x886</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_RoyalCanin.png</image:loc><image:caption>Royal Canin</image:caption><image:title>WL_RoyalCanin</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_4_424x564.png</image:loc><image:caption>WH_HomeHero_4_424x564</image:caption><image:title>WH_HomeHero_4_424x564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_1_388x538.png</image:loc><image:caption>WH_HomeHero_1_388x538</image:caption><image:title>WH_HomeHero_1_388x538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_2_304x304.png</image:loc><image:caption>WIM_TestimonialCircle_2_304x304</image:caption><image:title>WIM_TestimonialCircle_2_304x304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/balancing-relevance-and-consistency-in-international-campaigns/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-4.png</image:loc><image:caption>Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-4</image:caption><image:title>Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-35-2</image:caption><image:title>Copy-of-Sample-for-blog-post-35-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493553442-2.jpg</image:loc><image:caption>GettyImages-493553442-2</image:caption><image:title>GettyImages-493553442-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-melbourne</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/services-category/new-product-development-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>concept-validation</image:caption><image:title>concept-validation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WI_Proposition-development</image:caption><image:title>WI_Proposition-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_New-product-development-research-1090x545.jpg</image:loc><image:caption>New product development research</image:caption><image:title>WH_New-product-development-research-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15-2.png</image:loc><image:caption>Sample-for-blog-post-15-2</image:caption><image:title>Sample-for-blog-post-15-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1)-1.jpg</image:loc><image:caption>GettyImages-962105548 (1)-1</image:caption><image:title>GettyImages-962105548 (1)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432.jpg</image:loc><image:caption>girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432</image:caption><image:title>girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/zh-cn/services-category/insight-activation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WI_stakeholder-interviews</image:caption><image:title>WI_stakeholder-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WI_Design</image:caption><image:title>WI_Design</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WI_workshops</image:caption><image:title>WI_workshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/patrick-tomasso-1NTFSnV-KLs-unsplash-scaled.jpg</image:loc><image:caption>patrick-tomasso-1NTFSnV-KLs-unsplash-scaled</image:caption><image:title>patrick-tomasso-1NTFSnV-KLs-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-philadelphia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-write-market-research-report-for-new-product-launch/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1314817501.jpg</image:loc><image:caption>GettyImages-1314817501</image:caption><image:title>GettyImages-1314817501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/ja/knowledge/young-japan-is-learning-to-invest-before-banks-reach-them/</loc><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Objectives-of-young-japanese-investors.png</image:loc><image:caption>Fig-4-Objectives-of-young-japanese-investors</image:caption><image:title>Fig-4-Objectives-of-young-japanese-investors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-Investment-Products-Japanese-Youth-invests-in.png</image:loc><image:caption>Fig-2-Investment-Products-Japanese-Youth-invests-in</image:caption><image:title>Fig-2-Investment-Products-Japanese-Youth-invests-in</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-6-young-japanese-non-investors.png</image:loc><image:caption>Fig-6-young-japanese-non-investors</image:caption><image:title>Fig-6-young-japanese-non-investors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201-Asset-Management-Japanese-investor-behavior.png</image:loc><image:caption>Fig 1-Asset-Management-Japanese-investor-behavior</image:caption><image:title>Fig 1-Asset-Management-Japanese-investor-behavior</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-1536x864-1.png</image:loc><image:caption>Financial-Services-personas-cover-1536x864-1</image:caption><image:title>Financial-Services-personas-cover-1536x864-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%205A-what-young-stock-investors-in-japan-want.png</image:loc><image:caption>Fig 5A-what-young-stock-investors-in-japan-want</image:caption><image:title>Fig 5A-what-young-stock-investors-in-japan-want</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Investment-Triggers-for-japanese-youth.png</image:loc><image:caption>Fig-3-Investment-Triggers-for-japanese-youth</image:caption><image:title>Fig-3-Investment-Triggers-for-japanese-youth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Pay-Pay-app-Japan.webp</image:loc><image:caption>Pay-Pay-app-Japan</image:caption><image:title>Pay-Pay-app-Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-5b-Selection-Criteria-for-young-japanese-investors%20(1).png</image:loc><image:caption>Fig-5b-Selection-Criteria-for-young-japanese-investors (1)</image:caption><image:title>Fig-5b-Selection-Criteria-for-young-japanese-investors (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Olive-integrated-retail-financial-service-japan.png</image:loc><image:caption>Olive-integrated-retail-financial-service-japan</image:caption><image:title>Olive-integrated-retail-financial-service-japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/can-india-beat-china-as-the-next-manufacturing-hub-of-the-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages-1576384659-2</image:caption><image:title>GettyImages-1576384659-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1227362512-1-2.jpg</image:loc><image:caption>GettyImages-1227362512-1-2</image:caption><image:title>GettyImages-1227362512-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-essential-guide-to-brand-awareness-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1310571743.jpg</image:loc><image:caption>GettyImages-1310571743</image:caption><image:title>GettyImages-1310571743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/why-ai-will-not-replace-human-researchers-yet/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1393651004.jpg</image:loc><image:caption>GettyImages-1393651004</image:caption><image:title>GettyImages-1393651004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-1.png</image:loc><image:caption>1-32-1024x535-1</image:caption><image:title>1-32-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Margin-of-Error-Try-the-calculator-1024x536.png</image:loc><image:caption>Margin-of-Error-Try-the-calculator-1024x536</image:caption><image:title>Margin-of-Error-Try-the-calculator-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/the-evolution-of-kids-media-consumption-habits/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sample-for-blog-post-96</image:caption><image:title>Sample-for-blog-post-96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/zh-cn/services-category/brand-and-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Brand-and-advertising-research--scaled.jpg</image:loc><image:caption>Brand-and-advertising-research--scaled</image:caption><image:title>Brand-and-advertising-research--scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Brand%20and%20advertising%20research.jpg</image:loc><image:caption>Brand and advertising research</image:caption><image:title>Brand and advertising research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/zh-cn/service/concept-validation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept%20validation_1090x545.jpg</image:loc><image:caption>Concept validation</image:caption><image:title>WIM_Concept validation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/case-study/optimising-the-launch-of-a-new-floor-cleaning-product</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages-1222812703</image:caption><image:title>GettyImages-1222812703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/seven-technology-trends-transforming-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-670967580-e1653066421395-2.jpg</image:loc><image:caption>GettyImages-670967580-e1653066421395-2</image:caption><image:title>GettyImages-670967580-e1653066421395-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-silent-majority-how-unheard-voices-shape-our-world-and-what-brands-must-do-to-listen/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-16-2025-10-34-28-6545-AM.png</image:loc><image:caption>5-16-1024x535-Sep-16-2025-10-34-28-6545-AM</image:caption><image:title>5-16-1024x535-Sep-16-2025-10-34-28-6545-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-16.png</image:loc><image:caption>Sample-for-blog-post-16</image:caption><image:title>Sample-for-blog-post-16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-21</image:caption><image:title>Copy-of-Sample-for-blog-post-21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages-1181221370-500x483</image:caption><image:title>GettyImages-1181221370-500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018.jpg</image:loc><image:caption>GettyImages-1505954018</image:caption><image:title>GettyImages-1505954018</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-.png</image:loc><image:caption>Sample-for-blog-post-</image:caption><image:title>Sample-for-blog-post-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brand-equity_1090x545.jpg</image:loc><image:caption>Brand Equity</image:caption><image:title>WIM_Brand-equity_1090x545</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-important-considerations-brands-should-understand-before-launching-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356188923-2.jpg</image:loc><image:caption>GettyImages-1356188923-2</image:caption><image:title>GettyImages-1356188923-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-8-voices-of-visionaries-the-future-festival-edition-part-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featured img ep 8</image:caption><image:title>featured img ep 8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/service/campaign-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages-1402084914</image:caption><image:title>GettyImages-1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages-1336515431-scaled</image:caption><image:title>GettyImages-1336515431-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Campaign-development_1090x545.jpg</image:loc><image:caption>Campaign development</image:caption><image:title>WIM_Campaign-development_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1310571743.jpg</image:loc><image:caption>GettyImages-1310571743</image:caption><image:title>GettyImages-1310571743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMA-scaled</image:caption><image:title>AMA-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/service/stakeholder-engagement-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Stakeholder_1090x545.jpg</image:loc><image:caption>Stakeholder engagement in research</image:caption><image:title>WIM_Stakeholder_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/latest-trends-auto-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages-1226119399-scaled</image:caption><image:title>GettyImages-1226119399-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/AUTOMOTIVE-TRENDS-2025-COVER-2-241x300.png</image:loc><image:caption>AUTOMOTIVE-TRENDS-2025-COVER-2-241x300</image:caption><image:title>AUTOMOTIVE-TRENDS-2025-COVER-2-241x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-growth-in-the-philippine-insurance-sector/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-23.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-23</image:caption><image:title>Copy-of-Sample-for-blog-post-23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Singlife%20and%20GCash%20Partnership%20brand%20case%20study.jpg</image:loc><image:caption>Singlife and GCash Partnership brand case study</image:caption><image:title>Singlife and GCash Partnership brand case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-approach-segmentation-in-uncertain-times/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled.jpg</image:loc><image:caption>sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled</image:caption><image:title>sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/service/proposition-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Proposition-development_1090x545.jpg</image:loc><image:caption>Proposition development</image:caption><image:title>WIM_Proposition-development_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages-1464550329-2</image:caption><image:title>GettyImages-1464550329-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-top-down-market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages-1425794015</image:caption><image:title>GettyImages-1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-16-2025-09-20-23-1451-AM.png</image:loc><image:caption>1-4-Sep-16-2025-09-20-23-1451-AM</image:caption><image:title>1-4-Sep-16-2025-09-20-23-1451-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-Sep-16-2025-08-18-50-3611-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-Sep-16-2025-08-18-50-3611-AM</image:caption><image:title>download-agency-credentials-or-brochure-4-Sep-16-2025-08-18-50-3611-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/maximising-insights-with-cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-17-2025-03-48-38-5151-AM.png</image:loc><image:caption>1-1024x535-Sep-17-2025-03-48-38-5151-AM</image:caption><image:title>1-1024x535-Sep-17-2025-03-48-38-5151-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sample-for-blog-post-66</image:caption><image:title>Sample-for-blog-post-66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-17-2025-03-47-30-2347-AM.png</image:loc><image:caption>US-1024x535-Sep-17-2025-03-47-30-2347-AM</image:caption><image:title>US-1024x535-Sep-17-2025-03-47-30-2347-AM</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/why-brands-lose-relevance-in-markets-theyve-already-entered/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-894752926%20(1).jpg</image:loc><image:caption>GettyImages-894752926 (1)</image:caption><image:title>GettyImages-894752926 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulika sheel</image:caption><image:title>Tulika sheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM</image:title></image:image><lastmod>2026-04-29</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-austin</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-strategic-edge-of-early-prototyping-in-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(12).png</image:loc><image:caption>admin-ajax (12)</image:caption><image:title>admin-ajax (12)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-27-1024x535.png</image:loc><image:caption>Opportunity-analysis-27-1024x535</image:caption><image:title>Opportunity-analysis-27-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/how-singapore-leads-asias-sustainability-movement/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-88.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-88</image:caption><image:title>Copy-of-Sample-for-blog-post-88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/measuring-ad-effectiveness-with-attribution-models/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-19-2</image:caption><image:title>Copy-of-Sample-for-blog-post-19-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-05-10-46-9505-PM.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-05-10-46-9505-PM</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-05-10-46-9505-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-05-10-35-2536-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-05-10-35-2536-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-05-10-35-2536-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/zh-cn/office/indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Safi-1-1.png</image:loc><image:caption>Safi-1-1</image:caption><image:title>Safi-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Indonesia-office_1418x534.gif</image:loc><image:caption>Slider Indonesia</image:caption><image:title>WIM_Slider-Indonesia-office_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Randy.png</image:loc><image:caption>Randy</image:caption><image:title>Randy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia_720x216.png</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_Kadence-Indonesia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KIDN_1024x526.jpg</image:loc><image:caption></image:caption><image:title>WIM_KIDN_1024x526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dadang-1-1.png</image:loc><image:caption>Dadang-1-1</image:caption><image:title>Dadang-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fitri-1-1.png</image:loc><image:caption>Fitri-1-1</image:caption><image:title>Fitri-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/ja/request-a-proposal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled%20(1)-1.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-scaled (1)-1</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-scaled (1)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-conducting-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-1024x688-2.jpg</image:loc><image:caption>trung-thanh-LgdDeuBcgIY-unsplash-scaled-1024x688-2</image:caption><image:title>trung-thanh-LgdDeuBcgIY-unsplash-scaled-1024x688-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/praveen-gupta-RJR-NcAB03Y-unsplash-scaled-2.jpg</image:loc><image:caption>praveen-gupta-RJR-NcAB03Y-unsplash-scaled-2</image:caption><image:title>praveen-gupta-RJR-NcAB03Y-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/ja/service/segmentation-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Segmentation_1090x545.jpg</image:loc><image:caption>Segmentation</image:caption><image:title>WIM_Segmentation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-are-the-four-market-entry-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729-1.jpg</image:loc><image:caption>erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729-1</image:caption><image:title>erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-the-box-how-packaging-shapes-consumer-choices-in-the-eco-conscious-marketplace/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_10_35-PM-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_10_35-PM-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_10_35-PM-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_17_05-PM-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_17_05-PM-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_17_05-PM-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_12_35-PM-1024x576-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_12_35-PM-1024x576-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_12_35-PM-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_16_22-PM-1024x563-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_16_22-PM-1024x563-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_16_22-PM-1024x563-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_13_52-PM-1024x582-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_13_52-PM-1024x582-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_13_52-PM-1024x582-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-06-52-19-0947-PM.png</image:loc><image:caption>11-1-1024x535-Sep-19-2025-06-52-19-0947-PM</image:caption><image:title>11-1-1024x535-Sep-19-2025-06-52-19-0947-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_15_28-PM-1024x299-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_15_28-PM-1024x299-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_15_28-PM-1024x299-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-35-2</image:caption><image:title>Copy-of-Sample-for-blog-post-35-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_14_46-PM-1024x725-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_14_46-PM-1024x725-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_14_46-PM-1024x725-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-43-2.png</image:loc><image:caption>Sample-for-blog-post-43-2</image:caption><image:title>Sample-for-blog-post-43-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_11_28-PM-1024x341-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_11_28-PM-1024x341-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_11_28-PM-1024x341-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_08_18-PM-1024x879-2.png</image:loc><image:caption>Screen-Shot-2023-12-19-at-6_08_18-PM-1024x879-2</image:caption><image:title>Screen-Shot-2023-12-19-at-6_08_18-PM-1024x879-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/from-browsing-to-buying-using-customer-journey-research-to-boost-sales/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879.jpg</image:loc><image:caption>GettyImages-1346682879</image:caption><image:title>GettyImages-1346682879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-This-was-the-task-1-1024x576.png</image:loc><image:caption>Copy-of-This-was-the-task-1-1024x576</image:caption><image:title>Copy-of-This-was-the-task-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-30.png</image:loc><image:caption>Sample-for-blog-post-30</image:caption><image:title>Sample-for-blog-post-30</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/zh-cn/service/market-research-recruitment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market-research-recruitment_1090x545.jpg</image:loc><image:caption>Market research recruitment</image:caption><image:title>WIM_Market-research-recruitment_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/ja/service/shopper-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopper research</image:caption><image:title>WIM_Shopper-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-millennials-in-southeast-asia-are-shaping-the-future-of-finance/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-36-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-36-2</image:caption><image:title>Copy-of-Sample-for-blog-post-36-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-tech-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>The Green Brand Sustainability Study</image:caption><image:title>3-36-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-78-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-78-1</image:caption><image:title>Copy-of-Sample-for-blog-post-78-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/3-consumer-trends-democratising-wealth-management/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Why millennials demand work-life balance</image:caption><image:title>Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3%20Consumer%20Trends%20Democratising%20Wealth%20Management.jpg</image:loc><image:caption>3 Consumer Trends Democratising Wealth Management</image:caption><image:title>3 Consumer Trends Democratising Wealth Management</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-does-a-post-factual-world-mean-for-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512-Sep-19-2025-05-21-30-8651-PM.png</image:loc><image:caption>Why-millennials-of-today-value-content-with-purpose-1-1024x512-Sep-19-2025-05-21-30-8651-PM</image:caption><image:title>Why-millennials-of-today-value-content-with-purpose-1-1024x512-Sep-19-2025-05-21-30-8651-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled-1.jpg</image:loc><image:caption>ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled-1</image:caption><image:title>ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/striking-the-right-balance-leveraging-human-judgment-and-machine-analytics-for-optimal-business-decisions-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183316406-2.jpg</image:loc><image:caption>GettyImages-1183316406-2</image:caption><image:title>GettyImages-1183316406-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-48-48-4663-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-48-48-4663-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-48-48-4663-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/media/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>Business decision makers Bloomberg</image:caption><image:title>WIM_BloombergMedia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media_1090x545.png</image:loc><image:caption>Media</image:caption><image:title>WIM_Media_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Media-Sector-46x46.png</image:loc><image:caption>IC_Media-Sector-46x46</image:caption><image:title>IC_Media-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Entertainment_580x580.png</image:loc><image:caption>Entertainment</image:caption><image:title>WIM_Entertainment_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-treats-to-treatment-systems-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Animal%20Health-%20covers%20for%20sector.png</image:loc><image:caption>Animal Health- covers for sector</image:caption><image:title>Animal Health- covers for sector</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-05-11</lastmod></url><url><loc>https://kadence.com/knowledge/what-brands-need-to-know-about-americas-cbd-users/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003_Green_brick</image:caption><image:title>20191003_Green_brick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/sample-size-calculator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545</image:caption><image:title>jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_tooltip.png</image:loc><image:caption>IC_tooltip</image:caption><image:title>IC_tooltip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://kadence.com/knowledge/who-are-xennials-generation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-11-2025-08-07-30-1893-PM.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-11-2025-08-07-30-1893-PM</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-11-2025-08-07-30-1893-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-37.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-37</image:caption><image:title>Copy-of-Sample-for-blog-post-37</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/who%20are%20xennials.png</image:loc><image:caption>who are xennials</image:caption><image:title>who are xennials</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/report-youth-attitudes-governance-sea-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-85645685-scaled.jpg</image:loc><image:caption>GettyImages-85645685-scaled</image:caption><image:title>GettyImages-85645685-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/zh-cn/service/activation-workshops/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Activation%20workshops_1090x545.jpg</image:loc><image:caption>activation workshops</image:caption><image:title>WIM_Activation workshops_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-car-clinics-in-automotive-industry-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336450750.jpg</image:loc><image:caption>GettyImages-1336450750</image:caption><image:title>GettyImages-1336450750</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-1.png</image:loc><image:caption>Whos-Shaping-the-auto-market-1024x535-1</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500</image:caption><image:title>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/two-asian-consumers-are-pulling-the-market-in-opposite-directions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-4-Optimism-Premium.png</image:loc><image:caption>Graphic-4-Optimism-Premium</image:caption><image:title>Graphic-4-Optimism-Premium</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic%201-Two-Archetypes.png</image:loc><image:caption>Graphic 1-Two-Archetypes</image:caption><image:title>Graphic 1-Two-Archetypes</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-5-Contentment-and-Hunger.png</image:loc><image:caption>Graphic-5-Contentment-and-Hunger</image:caption><image:title>Graphic-5-Contentment-and-Hunger</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-2-Spending-Split.png</image:loc><image:caption>Graphic-2-Spending-Split</image:caption><image:title>Graphic-2-Spending-Split</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-3-Ambition-Gap.png</image:loc><image:caption>Graphic-3-Ambition-Gap</image:caption><image:title>Graphic-3-Ambition-Gap</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><lastmod>2026-02-13</lastmod></url><url><loc>https://kadence.com/ja/service/market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20entry_1090x545.jpg</image:loc><image:caption>Market entry</image:caption><image:title>WIM_Market entry_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/why-synthetic-concept-tests-fail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hybrid-Proof-Framework-for-Concept-Testing.png</image:loc><image:caption>Hybrid-Proof-Framework-for-Concept-Testing</image:caption><image:title>Hybrid-Proof-Framework-for-Concept-Testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages-1068058504</image:caption><image:title>GettyImages-1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20East.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- East</image:caption><image:title>No Time for Hype — Gen X Wants Results- East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/knowledge/ecommerce-brands-reenter-physical-spaces-to-build-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-3.png</image:loc><image:caption>submit-a-research-brief-4-4-1024x536-3</image:caption><image:title>submit-a-research-brief-4-4-1024x536-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464043502.jpg</image:loc><image:caption>GettyImages-1464043502</image:caption><image:title>GettyImages-1464043502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pomelo-fashions.png</image:loc><image:caption>Pomelo-fashions</image:caption><image:title>Pomelo-fashions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-1.png</image:loc><image:caption>1-1-1024x535-1</image:caption><image:title>1-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/usage-and-attitude-studies-everything-you-need-to-know/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-1.jpg</image:loc><image:caption>glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-1</image:caption><image:title>glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/households-recalibrate-spending-amid-rising-recession-fears/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281616454-2.jpg</image:loc><image:caption>GettyImages-1281616454-2</image:caption><image:title>GettyImages-1281616454-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-protein-has-become-indias-new-health-shortcut/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulika sheel</image:caption><image:title>Tulika sheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2161407534.jpg</image:loc><image:caption>GettyImages-2161407534</image:caption><image:title>GettyImages-2161407534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-08-12</lastmod></url><url><loc>https://kadence.com/ja/knowledge/trends-in-japans-coffee-culture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-Coffee-alternatives@3x-2-1024x932.png</image:loc><image:caption>11-Coffee-alternatives@3x-2-1024x932</image:caption><image:title>11-Coffee-alternatives@3x-2-1024x932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/02-Consumption-Habits-2@3x-2-1024x610.png</image:loc><image:caption>02-Consumption-Habits-2@3x-2-1024x610</image:caption><image:title>02-Consumption-Habits-2@3x-2-1024x610</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/08-Paper-and-PET-combined@3x-837x1024.png</image:loc><image:caption>08-Paper-and-PET-combined@3x-837x1024</image:caption><image:title>08-Paper-and-PET-combined@3x-837x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-Price-increas-by-age-and-overall@3x-2-723x1024.png</image:loc><image:caption>10-Price-increas-by-age-and-overall@3x-2-723x1024</image:caption><image:title>10-Price-increas-by-age-and-overall@3x-2-723x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Preference-by-age@3x-3-1024x610.png</image:loc><image:caption>04-Preference-by-age@3x-3-1024x610</image:caption><image:title>04-Preference-by-age@3x-3-1024x610</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages-1351767347-1</image:caption><image:title>GettyImages-1351767347-1</image:title></image:image><lastmod>2026-06-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/indonesias-youth-is-pioneering-progress-amidst-challenges-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-02-46-49-9996-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-02-46-49-9996-PM</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-02-46-49-9996-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Febri%20Nugraha.png</image:loc><image:caption>Febri Nugraha</image:caption><image:title>Febri Nugraha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-85-2</image:caption><image:title>Copy-of-Sample-for-blog-post-85-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/office/singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-Location_720x216.png</image:loc><image:caption>Kadence Singapore</image:caption><image:title>WIM_Singapore-Location_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KSG_With-Ramsey_1023x478.jpeg</image:loc><image:caption>Singapore-office</image:caption><image:title>WIM_KSG_With-Ramsey_1023x478</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057-2.jpg</image:loc><image:caption>GettyImages-1204395057-2</image:caption><image:title>GettyImages-1204395057-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56-1.png</image:loc><image:caption>20200604-01Screenshot2020-05-28at11_24_56-1</image:caption><image:title>20200604-01Screenshot2020-05-28at11_24_56-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sample-for-blog-post-100-2</image:caption><image:title>Sample-for-blog-post-100-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-16-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-16-2</image:caption><image:title>Copy-of-Sample-for-blog-post-16-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Singapore-op.gif</image:loc><image:caption>Slider-Singapore-office</image:caption><image:title>WIM_Slider-Singapore-op</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled-1.jpg</image:loc><image:caption>21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled-1</image:caption><image:title>21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><lastmod>2026-05-20</lastmod></url><url><loc>https://kadence.com/sector/ecommerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Ecommerce-Sector-46x46.png</image:loc><image:caption>IC_Ecommerce-Sector-46x46</image:caption><image:title>IC_Ecommerce-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TP_Digo-cropped-600x600</image:caption><image:title>TP_Digo-cropped-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages-1181405477</image:caption><image:title>GettyImages-1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIM_Streaming-Wars_580x578</image:caption><image:title>WIM_Streaming-Wars_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-1090x545.png</image:loc><image:caption>WIM_Ecommerce-1090x545</image:caption><image:title>WIM_Ecommerce-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6%20expectations%20japanese%20consumers%20have-from%20in%20home%20delivery%20services.jpg</image:loc><image:caption>6 expectations japanese consumers have-from in home delivery services</image:caption><image:title>6 expectations japanese consumers have-from in home delivery services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/sector/media/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>Business decision makers Bloomberg</image:caption><image:title>WIM_BloombergMedia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Entertainment_580x580.png</image:loc><image:caption>Entertainment</image:caption><image:title>WIM_Entertainment_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-989402872-scaled.jpg</image:loc><image:caption>GettyImages-989402872-scaled</image:caption><image:title>GettyImages-989402872-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media_1090x545.png</image:loc><image:caption>Media</image:caption><image:title>WIM_Media_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Media-Sector-46x46.png</image:loc><image:caption>IC_Media-Sector-46x46</image:caption><image:title>IC_Media-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages-613030118 (1)</image:caption><image:title>GettyImages-613030118 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages-1448284790</image:caption><image:title>GettyImages-1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T155054_038</image:caption><image:title>Sample-for-blog-post-2024-07-19T155054_038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-the-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-671472110-scaled%20(1).jpg</image:loc><image:caption>iStock-671472110-scaled (1)</image:caption><image:title>iStock-671472110-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/ja/faqs</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_FaqPage1090x545.jpg</image:loc><image:caption>Faq Hero Image</image:caption><image:title>WIM_FaqPage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/maximising-your-research-budget-unlocking-the-full-potential/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-7.png</image:loc><image:caption>Template-Sample-for-blog-post-7</image:caption><image:title>Template-Sample-for-blog-post-7</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/leveraging-market-research-to-gauge-brand-sentiment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/C9opS1dGvyM2cuG-oFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg-2.png</image:loc><image:caption>C9opS1dGvyM2cuG-oFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg-2</image:caption><image:title>C9opS1dGvyM2cuG-oFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-03-20-at-5_00_50-PM.png</image:loc><image:caption>Screen-Shot-2024-03-20-at-5_00_50-PM</image:caption><image:title>Screen-Shot-2024-03-20-at-5_00_50-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whirlpool-Smart-Appliances.png</image:loc><image:caption>Whirlpool-Smart-Appliances</image:caption><image:title>Whirlpool-Smart-Appliances</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535.png</image:loc><image:caption>types-of-pet-owners</image:caption><image:title>Pet-Owner-Types-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-49-25-6719-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-49-25-6719-AM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-49-25-6719-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/from-headlines-to-hyperlinks-the-shifting-dynamics-of-news-consumption-and-trust/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92.png</image:loc><image:caption>Sample-for-blog-post-92</image:caption><image:title>Sample-for-blog-post-92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Asias-Spending-%20case%20study.png</image:loc><image:caption>Asias-Spending- case study</image:caption><image:title>Asias-Spending- case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/about/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WI_green-globe-13x18</image:caption><image:title>WI_green-globe-13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/Kadence-About-banner_1418x534.jpg</image:loc><image:caption>Kadence-About-banner_1418x534</image:caption><image:title>Kadence-About-banner_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/20190802_143707-scaled.jpg</image:loc><image:caption>20190802_143707-scaled</image:caption><image:title>20190802_143707-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TP_Kouei-Kaku-600x600</image:caption><image:title>TP_Kouei-Kaku-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WI_green-speach-25x27</image:caption><image:title>WI_green-speach-25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TP_Sarvjeet-484x600</image:caption><image:title>TP_Sarvjeet-484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-develop-a-market-entry-strategy-for-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/deepak-kosta-bm1pm8HjpCs-unsplash-scaled.jpg</image:loc><image:caption>deepak-kosta-bm1pm8HjpCs-unsplash-scaled</image:caption><image:title>deepak-kosta-bm1pm8HjpCs-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hardik-joshi-niUei6OnuiA-unsplash-1024x498.jpg</image:loc><image:caption>hardik-joshi-niUei6OnuiA-unsplash-1024x498</image:caption><image:title>hardik-joshi-niUei6OnuiA-unsplash-1024x498</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/smiling-woman-holding-black-smartphone-937541-e1594957269376-1.jpg</image:loc><image:caption>smiling-woman-holding-black-smartphone-937541-e1594957269376-1</image:caption><image:title>smiling-woman-holding-black-smartphone-937541-e1594957269376-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-retail-experience-technology-layouts-and-entertainment-inside-todays-stores/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-02</lastmod></url><url><loc>https://kadence.com/zh-cn/trends-in-travel-and-tourism/</loc><image:image><image:loc>https://kadence.com/hubfs/iStock-506551414-scaled.jpg</image:loc><image:caption>iStock-506551414-scaled</image:caption><image:title>iStock-506551414-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/en-us/policy/statement-of-applicability-kadence-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8th page hero sec</image:caption><image:title>8th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/what-2024s-top-google-searches-reveal-about-evolving-consumer-habits/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512.png</image:loc><image:caption>the-modern-millennial-report</image:caption><image:title>General-4-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TP_Bianca_202406_004</image:caption><image:title>TP_Bianca_202406_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TP_Digo-cropped-600x600</image:caption><image:title>TP_Digo-cropped-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-814x372.png</image:loc><image:caption>WIM_Kids-Youth-814x372</image:caption><image:title>WIM_Kids-Youth-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Tech-814x372.png</image:loc><image:caption>WIM_Tech-814x372</image:caption><image:title>WIM_Tech-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-814x372.png</image:loc><image:caption>WIM_Animal-Health-814x372</image:caption><image:title>WIM_Animal-Health-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-814x372.png</image:loc><image:caption>WIM_Food-and-Beverage-814x372</image:caption><image:title>WIM_Food-and-Beverage-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-814x372.png</image:loc><image:caption>WIM_Ecommerce-814x372</image:caption><image:title>WIM_Ecommerce-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-814x372.png</image:loc><image:caption>WIM_Business-to-Business-814x372</image:caption><image:title>WIM_Business-to-Business-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>Financial Services</image:caption><image:title>WIM_Financial-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-814x372.png</image:loc><image:caption>WIM_Consumer-Goods-814x372</image:caption><image:title>WIM_Consumer-Goods-814x372</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-high-quality-data-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1394760696-e1666984009186.jpg</image:loc><image:caption>GettyImages-1394760696-e1666984009186</image:caption><image:title>GettyImages-1394760696-e1666984009186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/download-the-future-of-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/A-Guide-to-the-Future-of-Product-Marketing-222x300.png</image:loc><image:caption>A-Guide-to-the-Future-of-Product-Marketing-222x300</image:caption><image:title>A-Guide-to-the-Future-of-Product-Marketing-222x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages-559537869</image:caption><image:title>GettyImages-559537869</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/advanced-techniques-to-calculate-market-size-globally/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages-1425794015</image:caption><image:title>GettyImages-1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576-3.png</image:loc><image:caption>Dining-cover-2-1024x576-3</image:caption><image:title>Dining-cover-2-1024x576-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charles-deluvio-GlavtG-umzE-unsplash-scaled</image:caption><image:title>charles-deluvio-GlavtG-umzE-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-20-1024x535.png</image:loc><image:caption>Opportunity-analysis-20-1024x535</image:caption><image:title>Opportunity-analysis-20-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/agency-credentials-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1054986474-scaled.jpg</image:loc><image:caption>Kadence</image:caption><image:title>GettyImages-1054986474-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thailand.jpg</image:loc><image:caption>WIM_Thailand</image:caption><image:title>WIM_Thailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/why-technology-buyers-are-saying-not-yet-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1366731738.jpg</image:loc><image:caption>GettyImages-1366731738</image:caption><image:title>GettyImages-1366731738</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modern-millennials-and-work-life-balance</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-17-1</image:caption><image:title>Copy-of-Sample-for-blog-post-17-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-768x401-Sep-19-2025-07-21-32-1038-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-768x401-Sep-19-2025-07-21-32-1038-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-768x401-Sep-19-2025-07-21-32-1038-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-768x384-Sep-19-2025-07-27-47-5756-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-768x384-Sep-19-2025-07-27-47-5756-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-768x384-Sep-19-2025-07-27-47-5756-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-market-research-is-adapting-to-the-attention-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Attention-economy.png</image:loc><image:caption>Attention-economy</image:caption><image:title>Attention-economy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sample-for-blog-post-72-1</image:caption><image:title>Sample-for-blog-post-72-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-1.png</image:loc><image:caption>Seeds-of-Change-Plant-based-trends-1024x512-1</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1585279462.jpg</image:loc><image:caption>GettyImages-1585279462</image:caption><image:title>GettyImages-1585279462</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-1.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-1</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-1</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/b2b-market-research-a-guide-to-conducting-impactful-executive-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41-1.png</image:loc><image:caption>Sample-for-blog-post-41-1</image:caption><image:title>Sample-for-blog-post-41-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:caption><image:title>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-03-34-04-3412-PM.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-03-34-04-3412-PM</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-03-34-04-3412-PM</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unraveling-customer-preferences-a-deep-dive-into-discrete-choice-modeling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-36-1.png</image:loc><image:caption>Sample-for-blog-post-36-1</image:caption><image:title>Sample-for-blog-post-36-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Attitudes-Toward-Daily-Oral-Care-and-Preventive-Habits_-1-1024x576.png</image:loc><image:caption>Attitudes-Toward-Daily-Oral-Care-and-Preventive-Habits_-1-1024x576</image:caption><image:title>Attitudes-Toward-Daily-Oral-Care-and-Preventive-Habits_-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tartar-and-tooth-stains-top-the-list-while-gum-and-periodontal-issues-dominate-among-older-respondents_-2-1024x576.png</image:loc><image:caption>Tartar-and-tooth-stains-top-the-list-while-gum-and-periodontal-issues-dominate-among-older-respondents_-2-1024x576</image:caption><image:title>Tartar-and-tooth-stains-top-the-list-while-gum-and-periodontal-issues-dominate-among-older-respondents_-2-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20East.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- East</image:caption><image:title>No Time for Hype — Gen X Wants Results- East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/case-study/understanding-carbonated-soft-drink-buyers-in-european-value-stores</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages-2215421216</image:caption><image:title>GettyImages-2215421216</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/knowledge/why-japans-theme-park-boom-is-not-turning-into-more-visits/</loc><image:image><image:loc>https://kadence.com/hubfs/Fig-5-Most-desired-theme-parks-japan-reasons-2026.png.png</image:loc><image:caption>Fig-5-Most-desired-theme-parks-japan-reasons-2026.png</image:caption><image:title>Fig-5-Most-desired-theme-parks-japan-reasons-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan-super-nintendo-theme-park-trends.png</image:loc><image:caption>Japan-super-nintendo-theme-park-trends</image:caption><image:title>Japan-super-nintendo-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fantasy-Springs-Japan-theme-park-trends.jpg</image:loc><image:caption>Fantasy-Springs-Japan-theme-park-trends</image:caption><image:title>Fantasy-Springs-Japan-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-anime-theme-park-trends.png</image:loc><image:caption>japan-anime-theme-park-trends</image:caption><image:title>japan-anime-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Studio-Ghibli-Park.jpg</image:loc><image:caption>Studio-Ghibli-Park</image:caption><image:title>Studio-Ghibli-Park</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Top-Concerns-About-Theme-Parks-in-Japan..png</image:loc><image:caption>Fig-4-Top-Concerns-About-Theme-Parks-in-Japan.</image:caption><image:title>Fig-4-Top-Concerns-About-Theme-Parks-in-Japan.</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM.png</image:loc><image:caption>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:caption><image:title>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png.png</image:loc><image:caption>Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png</image:caption><image:title>Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-japan-theme-park-frequency-by-age-2026.png.png</image:loc><image:caption>Fig-1-japan-theme-park-frequency-by-age-2026.png</image:caption><image:title>Fig-1-japan-theme-park-frequency-by-age-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png.png</image:loc><image:caption>Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png</image:caption><image:title>Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-concept-testing-helps-brands-avoid-costly-product-launch-mistakes/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-19-2025-03-23-23-0887-PM.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535-Sep-19-2025-03-23-23-0887-PM</image:caption><image:title>General-The-Future-of-Finance-1024x535-Sep-19-2025-03-23-23-0887-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-50-3.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-50-3</image:caption><image:title>Copy-of-Sample-for-blog-post-50-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/snowball-sampling-does-the-network-based-sampling-approach-work/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-10-03-03-2766-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-10-03-03-2766-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-10-03-03-2766-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-23.png</image:loc><image:caption>Sample-for-blog-post-23</image:caption><image:title>Sample-for-blog-post-23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-3.png</image:loc><image:caption>1-1024x535-3</image:caption><image:title>1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/what-shein-and-temu-reveal-about-the-future-of-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(3).png</image:loc><image:caption>admin-ajax (3)</image:caption><image:title>admin-ajax (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x576-3.png</image:loc><image:caption>2-1024x576-3</image:caption><image:title>2-1024x576-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1024x576.png</image:loc><image:caption>Temu's growth in numbers</image:caption><image:title>1-2-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages-1484761684</image:caption><image:title>GettyImages-1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Genz-2-resized-scaled-1024x1024.jpg</image:loc><image:caption>Guide to Gen Z</image:caption><image:title>Genz-2-resized-scaled-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-qual-at-scale-and-ai-unveil-the-future-of-food-trends-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-74.png</image:loc><image:caption>Sample-for-blog-post-74</image:caption><image:title>Sample-for-blog-post-74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>Cindi Collett</image:caption><image:title>Cindi Collett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535.png</image:loc><image:caption>6-16-1024x535</image:caption><image:title>6-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-edinburgh</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/service/expert-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Expert%20interviews_1090x545.jpg</image:loc><image:caption>Expert interviews</image:caption><image:title>WIM_Expert interviews_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/how-to-conduct-online-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-3.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-3</image:caption><image:title>submit-a-research-brief-4-3-1024x536-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-From-foodies-to-fine-diners-1-1024x535.png</image:loc><image:caption>Dining-From-foodies-to-fine-diners-1-1024x535</image:caption><image:title>Dining-From-foodies-to-fine-diners-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-05denys-nevozhai-7nrsVjvALnA-unsplash.jpg</image:loc><image:caption>20200604-05denys-nevozhai-7nrsVjvALnA-unsplash</image:caption><image:title>20200604-05denys-nevozhai-7nrsVjvALnA-unsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/case-study/demonstrating-the-value-of-advertising-on-the-bloomberg-platform/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2nd page hero sec</image:caption><image:title>2nd page hero sec</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/sector/food-and-beverage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-77-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-77-1</image:caption><image:title>Copy-of-Sample-for-blog-post-77-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTY_MR1-432x432-1</image:caption><image:title>AOTY_MR1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages-1351767347</image:caption><image:title>GettyImages-1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-894752926%20(1).jpg</image:loc><image:caption>GettyImages-894752926 (1)</image:caption><image:title>GettyImages-894752926 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert%20Sinclair_190x190.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert Sinclair_190x190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-1090x545.png</image:loc><image:caption>Food-and-Beverage</image:caption><image:title>WIM_Food-and-Beverage-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Food-and-Beverage.svg</image:loc><image:caption>IC_Food-and-Beverage</image:caption><image:title>IC_Food-and-Beverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/green-or-mean-the-art-of-authentic-eco-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-05-29-04-9937-PM.png</image:loc><image:caption>1-1024x535-Sep-19-2025-05-29-04-9937-PM</image:caption><image:title>1-1024x535-Sep-19-2025-05-29-04-9937-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1387637536-2.jpg</image:loc><image:caption>GettyImages-1387637536-2</image:caption><image:title>GettyImages-1387637536-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/harnessing-data-and-insights-for-precision-agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages-1644970176</image:caption><image:title>GettyImages-1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-2-Discover-the-growing-trend-of-localized-content-and-its-impact-1-1000x432.png</image:loc><image:caption>Trend-2-Discover-the-growing-trend-of-localized-content-and-its-impact-1-1000x432</image:caption><image:title>Trend-2-Discover-the-growing-trend-of-localized-content-and-its-impact-1-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages-1305487364-1-500x500</image:caption><image:title>GettyImages-1305487364-1-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/conversational-ais-role-in-uncovering-multicultural-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-17-2025-03-38-22-8565-AM.png</image:loc><image:caption>4-2-1024x535-Sep-17-2025-03-38-22-8565-AM</image:caption><image:title>4-2-1024x535-Sep-17-2025-03-38-22-8565-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sample-for-blog-post-60</image:caption><image:title>Sample-for-blog-post-60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-17-2025-03-37-56-1006-AM.png</image:loc><image:caption>3-36-1024x535-Sep-17-2025-03-37-56-1006-AM</image:caption><image:title>3-36-1024x535-Sep-17-2025-03-37-56-1006-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/ja/case-study/creating-an-education-and-career-exploration-tool-to-wow-teens-with-american-student-assistance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:caption><image:title>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/zh-cn/careers-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers-hero.jpg</image:loc><image:caption>WIM_careers-hero</image:caption><image:title>WIM_careers-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sushil_202406_008.jpg</image:loc><image:caption>Sushil</image:caption><image:title>TP_Sushil_202406_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIM_careers_Teams_006</image:caption><image:title>WIM_careers_Teams_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Valintina_202406_009.jpg</image:loc><image:caption>Valintina Lim</image:caption><image:title>TP_Valintina_202406_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IMG_2273-v2.jpg</image:loc><image:caption>WIM_IMG_2273-v2</image:caption><image:title>WIM_IMG_2273-v2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ben-Williams_202406_011.jpg</image:loc><image:caption>TP_Ben-Williams_202406_011</image:caption><image:title>TP_Ben-Williams_202406_011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_202406_010.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_202406_010</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_gellie_202406_013.png</image:loc><image:caption>Gellie</image:caption><image:title>TP_gellie_202406_013</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_check-icon.svg</image:loc><image:caption>Badge with tick</image:caption><image:title>WI_check-icon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_004_740x720.jpg</image:loc><image:caption>WIM_careers_Teams_004_740x720</image:caption><image:title>WIM_careers_Teams_004_740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_003.jpg</image:loc><image:caption>Kadence Philippines Team</image:caption><image:title>WIM_careers_Teams_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_careers_Teams_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_005_740x720.jpg</image:loc><image:caption>WIM_careers_Teams_005_740x720</image:caption><image:title>WIM_careers_Teams_005_740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dida_202406_012.png</image:loc><image:caption>Anissa Nur Khalida (Dida)</image:caption><image:title>TP_Dida_202406_012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_001.png</image:loc><image:caption>Kadence Indonesia team</image:caption><image:title>WIM_careers_Teams_001</image:title></image:image><lastmod>2026-08-09</lastmod></url><url><loc>https://kadence.com/knowledge/how-singapore-leads-asias-sustainability-movement/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-88.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-88</image:caption><image:title>Copy-of-Sample-for-blog-post-88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/kadence-indonesia-appoints-glenn-timothy-as-managing-director/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-Timothy-Image.png</image:loc><image:caption>Glenn-Timothy-Image</image:caption><image:title>Glenn-Timothy-Image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://kadence.com/en-us/service/online-panels-and-online-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online-panels-and-surveys_1090x545.jpg</image:loc><image:caption>Online panels and surveys</image:caption><image:title>WIM_Online-panels-and-surveys_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265-2.jpg</image:loc><image:caption>pexels-cottonbro-5081971-scaled-e1621847320265-2</image:caption><image:title>pexels-cottonbro-5081971-scaled-e1621847320265-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213-1.jpg</image:loc><image:caption>GettyImages-493075213-1</image:caption><image:title>GettyImages-493075213-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ultimate-guide-to-building-beauty-brands-with-influencer-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beverage-trends-report</image:caption><image:title>11-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lucazade-1-1.png</image:loc><image:caption>Lucazade-1-1</image:caption><image:title>Lucazade-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitness-trends</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219-1.jpg</image:loc><image:caption>GettyImages-1338764219-1</image:caption><image:title>GettyImages-1338764219-1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/guide-9-types-of-car-buyers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/holger-link-KoarDkjypCk-unsplash-scaled.jpg</image:loc><image:caption>holger-link-KoarDkjypCk-unsplash-scaled</image:caption><image:title>holger-link-KoarDkjypCk-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Automotive-Personas-cover-300x169-2.png</image:loc><image:caption>car-buyer-personas</image:caption><image:title>Automotive-Personas-cover-300x169-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-millennial-and-gen-x-parents-are-shaping-the-markets-targeting-their-children-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/European-upbringing-of-Gen-alpha-2.png</image:loc><image:caption>European-upbringing-of-Gen-alpha-2</image:caption><image:title>European-upbringing-of-Gen-alpha-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561-2.jpg</image:loc><image:caption>GettyImages-1386719561-2</image:caption><image:title>GettyImages-1386719561-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-61-2</image:caption><image:title>Copy-of-Sample-for-blog-post-61-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-boutique-upbringing-2.png</image:loc><image:caption>UK-boutique-upbringing-2</image:caption><image:title>UK-boutique-upbringing-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Geniebook-2.png</image:loc><image:caption>Geniebook-2</image:caption><image:title>Geniebook-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dior-Baby-2.png</image:loc><image:caption>Dior-Baby-2</image:caption><image:title>Dior-Baby-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/American-parenting-gen-alpha-2.png</image:loc><image:caption>American-parenting-gen-alpha-2</image:caption><image:title>American-parenting-gen-alpha-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512.png</image:loc><image:caption>Millennials-are-champions-of-equality</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Asian-parenting-2.png</image:loc><image:caption>Asian-parenting-2</image:caption><image:title>Asian-parenting-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UppaBaby-2.png</image:loc><image:caption>UppaBaby-2</image:caption><image:title>UppaBaby-2</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-niche-to-mainstream-the-unstoppable-rise-of-organic-foods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/m3hagX-5vY_oMY-gt_nScrAAmWq120F4liEaRjd73C5uEWaWDwsV1Qp_OgGMjK4F6CZrXRErVlX4YjCemKE_UvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv_2wLTe_EYNVMg-2.png</image:loc><image:caption>m3hagX-5vY_oMY-gt_nScrAAmWq120F4liEaRjd73C5uEWaWDwsV1Qp_OgGMjK4F6CZrXRErVlX4YjCemKE_UvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv_2wLTe_EYNVMg-2</image:caption><image:title>m3hagX-5vY_oMY-gt_nScrAAmWq120F4liEaRjd73C5uEWaWDwsV1Qp_OgGMjK4F6CZrXRErVlX4YjCemKE_UvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv_2wLTe_EYNVMg-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-81-2.png</image:loc><image:caption>Sample-for-blog-post-81-2</image:caption><image:title>Sample-for-blog-post-81-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsb_ECJSZu8SV98Lr6nulI-wnpjuHBn2vh30r-eJb-dRoMF1-2.png</image:loc><image:caption>vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsb_ECJSZu8SV98Lr6nulI-wnpjuHBn2vh30r-eJb-dRoMF1-2</image:caption><image:title>vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsb_ECJSZu8SV98Lr6nulI-wnpjuHBn2vh30r-eJb-dRoMF1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/0YPBakkJrFOUyVX3n6HlBA2ysazE_-lirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV-5e7jvf5sRtNURBESqNq_Xs9mMs8ae2IlzGxqS35fmUH0QVq_AJt-Dw6jXFF-XV_I9O3YTeJe3GqtlPhe8agR-2.png</image:loc><image:caption>0YPBakkJrFOUyVX3n6HlBA2ysazE_-lirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV-5e7jvf5sRtNURBESqNq_Xs9mMs8ae2IlzGxqS35fmUH0QVq_AJt-Dw6jXFF-XV_I9O3YTeJe3GqtlPhe8agR-2</image:caption><image:title>0YPBakkJrFOUyVX3n6HlBA2ysazE_-lirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV-5e7jvf5sRtNURBESqNq_Xs9mMs8ae2IlzGxqS35fmUH0QVq_AJt-Dw6jXFF-XV_I9O3YTeJe3GqtlPhe8agR-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1054986474-scaled.jpg</image:loc><image:caption>Kadence</image:caption><image:title>GettyImages-1054986474-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thailand.jpg</image:loc><image:caption>WIM_Thailand</image:caption><image:title>WIM_Thailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-term-expert-is-wrong-and-why-we-need-expertise/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200611_brooke-cagle-uHVRvDr7pg-unsplash-1.jpg</image:loc><image:caption>20200611_brooke-cagle-uHVRvDr7pg-unsplash-1</image:caption><image:title>20200611_brooke-cagle-uHVRvDr7pg-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-financial-services-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Financial%20Services%20Industry%20in%202025.jpg</image:loc><image:caption>Top 4 Trends Set to Disrupt the Financial Services Industry in 2025</image:caption><image:title>Top 4 Trends Set to Disrupt the Financial Services Industry in 2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/service/pricing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Pricing-research_1090x545.jpg</image:loc><image:caption>Pricing research</image:caption><image:title>WIM_Pricing-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/case-study/harnessing-blockchain-technology-in-market-research-with-unilever-food-solutions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9th page hero sec</image:caption><image:title>9th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/where-japan-gets-its-news-and-who-they-trust-most/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-600x314-Sep-19-2025-09-06-52-7159-PM.png</image:loc><image:caption>submit-a-research-brief-3-600x314-Sep-19-2025-09-06-52-7159-PM</image:caption><image:title>submit-a-research-brief-3-600x314-Sep-19-2025-09-06-52-7159-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>For Gen X, Choice Is the Ultimate Currency-East</image:caption><image:title>For Gen X, Choice Is the Ultimate Currency-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Weekend-Screen-Time-How-Japan%E2%80%99s-Internet-Use-Spikes-on-Holidays.png</image:loc><image:caption>Weekend-Screen-Time-How-Japan’s-Internet-Use-Spikes-on-Holidays</image:caption><image:title>Weekend-Screen-Time-How-Japan’s-Internet-Use-Spikes-on-Holidays</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages-613030118 (1)</image:caption><image:title>GettyImages-613030118 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who-Shapes-Public-Opinion-in-Japan-.png</image:loc><image:caption>Who-Shapes-Public-Opinion-in-Japan-</image:caption><image:title>Who-Shapes-Public-Opinion-in-Japan-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Most-Trusted-Information-Sources-in-Japan.png</image:loc><image:caption>Most-Trusted-Information-Sources-in-Japan</image:caption><image:title>Most-Trusted-Information-Sources-in-Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Open-Are-Japanese-Consumers-to-New-Products.png</image:loc><image:caption>How-Open-Are-Japanese-Consumers-to-New-Products</image:caption><image:title>How-Open-Are-Japanese-Consumers-to-New-Products</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Japanese-Consumers-Gather-and-Trust-Information.png</image:loc><image:caption>How-Japanese-Consumers-Gather-and-Trust-Information</image:caption><image:title>How-Japanese-Consumers-Gather-and-Trust-Information</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/connecting-with-digital-india-engaging-tech-savvy-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-2.png</image:loc><image:caption>Finance-buyer-personas-1-1024x535-2</image:caption><image:title>Finance-buyer-personas-1-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PBn65GD8vSbcr_lrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn_9bm2-INpPXLrObUMY9Y8738TyNp443BtEQEd-XLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI.png</image:loc><image:caption>PBn65GD8vSbcr_lrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn_9bm2-INpPXLrObUMY9Y8738TyNp443BtEQEd-XLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI</image:caption><image:title>PBn65GD8vSbcr_lrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn_9bm2-INpPXLrObUMY9Y8738TyNp443BtEQEd-XLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mCsfIbfVk41xcojhJQ0LOyBfq-lkZ_pCjglDlfjtksD0u41QxF8-LB4RXEOo-8x3a4QUXa-EuAGYaOFyQGEEz3AZESS7v1xHiJDblUM_Zo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL_2B3YrAzxG6b.png</image:loc><image:caption>mCsfIbfVk41xcojhJQ0LOyBfq-lkZ_pCjglDlfjtksD0u41QxF8-LB4RXEOo-8x3a4QUXa-EuAGYaOFyQGEEz3AZESS7v1xHiJDblUM_Zo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL_2B3YrAzxG6b</image:caption><image:title>mCsfIbfVk41xcojhJQ0LOyBfq-lkZ_pCjglDlfjtksD0u41QxF8-LB4RXEOo-8x3a4QUXa-EuAGYaOFyQGEEz3AZESS7v1xHiJDblUM_Zo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL_2B3YrAzxG6b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/lAMGPi_trZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK_5jeYyu182-uj-mPBEZpVeBig_gCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc_5c_POOQgx01HiUWrbRjSQIqmX373LAbbP_PtMAoVpKv.png</image:loc><image:caption>lAMGPi_trZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK_5jeYyu182-uj-mPBEZpVeBig_gCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc_5c_POOQgx01HiUWrbRjSQIqmX373LAbbP_PtMAoVpKv</image:caption><image:title>lAMGPi_trZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK_5jeYyu182-uj-mPBEZpVeBig_gCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc_5c_POOQgx01HiUWrbRjSQIqmX373LAbbP_PtMAoVpKv</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EoDwTQA9sMLKLCvVej0dcX1r3P7kuEY-dGXcsQ72T-XgFQHDyJSiYxV9laXeMIyPn4y_QBKt4fU4gDPDJkjlgmZl_bYCJ-jBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZ-tK49DvPojwVuSZZmg.jpg</image:loc><image:caption>EoDwTQA9sMLKLCvVej0dcX1r3P7kuEY-dGXcsQ72T-XgFQHDyJSiYxV9laXeMIyPn4y_QBKt4fU4gDPDJkjlgmZl_bYCJ-jBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZ-tK49DvPojwVuSZZmg</image:caption><image:title>EoDwTQA9sMLKLCvVej0dcX1r3P7kuEY-dGXcsQ72T-XgFQHDyJSiYxV9laXeMIyPn4y_QBKt4fU4gDPDJkjlgmZl_bYCJ-jBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZ-tK49DvPojwVuSZZmg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-03T120418_906.png</image:loc><image:caption>Sample-for-blog-post-2024-07-03T120418_906</image:caption><image:title>Sample-for-blog-post-2024-07-03T120418_906</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-18-2025-09-33-05-2077-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-18-2025-09-33-05-2077-AM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-18-2025-09-33-05-2077-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/maximising-business-success-conducting-effective-market-research-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1423074216.jpg</image:loc><image:caption>GettyImages-1423074216</image:caption><image:title>GettyImages-1423074216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535-4.png</image:loc><image:caption>3-2-1024x535-4</image:caption><image:title>3-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/thailands-male-beauty-and-grooming-market-is-booming/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Faces-of-Beauty-1024x535-1.png</image:loc><image:caption>The-Faces-of-Beauty-1024x535-1</image:caption><image:title>The-Faces-of-Beauty-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages-1447778916-1-e1708030133480</image:caption><image:title>GettyImages-1447778916-1-e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-25-1024x535.png</image:loc><image:caption>Opportunity-analysis-25-1024x535</image:caption><image:title>Opportunity-analysis-25-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn</image:caption><image:title>Kajornkiat Kiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32</image:caption><image:title>Copy-of-Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-17-1024x535.png</image:loc><image:caption>Opportunity-analysis-17-1024x535</image:caption><image:title>Opportunity-analysis-17-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-retail-experience-technology-layouts-and-entertainment-inside-todays-stores/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zzaILDFPj-qkNFR5buyPseI-ZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPE_wEuAtJoQLWca-L1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj-9oo9oE-1.png</image:loc><image:caption>zzaILDFPj-qkNFR5buyPseI-ZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPE_wEuAtJoQLWca-L1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj-9oo9oE-1</image:caption><image:title>zzaILDFPj-qkNFR5buyPseI-ZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPE_wEuAtJoQLWca-L1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj-9oo9oE-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/0TqwRMPqIMDIVEsa5dceLZP35w5O-OgEgWWFrqUGhXEsYmYttixeEW-xa1b3e_gJUVJL-TnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv-7PZdd7c5ycjJjoN-1.png</image:loc><image:caption>0TqwRMPqIMDIVEsa5dceLZP35w5O-OgEgWWFrqUGhXEsYmYttixeEW-xa1b3e_gJUVJL-TnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv-7PZdd7c5ycjJjoN-1</image:caption><image:title>0TqwRMPqIMDIVEsa5dceLZP35w5O-OgEgWWFrqUGhXEsYmYttixeEW-xa1b3e_gJUVJL-TnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv-7PZdd7c5ycjJjoN-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/H2G7jOuH15tnEEf_tc-8RgF8Zc9mGBGhHxtIZTas_U8u4Tc2KJ9eks7JlTkdu-27QAe5R8go6d-AnnLYaCyMS2RCdGYPjummPWqHxLGL3BN-856fFgmyL6bR-yBEzfAwnU-koDzSRRKRdaXxWD_wy-1.png</image:loc><image:caption>H2G7jOuH15tnEEf_tc-8RgF8Zc9mGBGhHxtIZTas_U8u4Tc2KJ9eks7JlTkdu-27QAe5R8go6d-AnnLYaCyMS2RCdGYPjummPWqHxLGL3BN-856fFgmyL6bR-yBEzfAwnU-koDzSRRKRdaXxWD_wy-1</image:caption><image:title>H2G7jOuH15tnEEf_tc-8RgF8Zc9mGBGhHxtIZTas_U8u4Tc2KJ9eks7JlTkdu-27QAe5R8go6d-AnnLYaCyMS2RCdGYPjummPWqHxLGL3BN-856fFgmyL6bR-yBEzfAwnU-koDzSRRKRdaXxWD_wy-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1467527792-1.jpg</image:loc><image:caption>GettyImages-1467527792-1</image:caption><image:title>GettyImages-1467527792-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-mobile-responsiveness-in-ux-optimization/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1471884634-1.jpg</image:loc><image:caption>GettyImages-1471884634-1</image:caption><image:title>GettyImages-1471884634-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/inside-japans-overlooked-dental-crisis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2149276286-1.jpg</image:loc><image:caption>GettyImages-2149276286-1</image:caption><image:title>GettyImages-2149276286-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Attitudes-Toward-Daily-Oral-Care-and-Preventive-Habits_-1-1024x576-1.png</image:loc><image:caption>Attitudes-Toward-Daily-Oral-Care-and-Preventive-Habits_-1-1024x576-1</image:caption><image:title>Attitudes-Toward-Daily-Oral-Care-and-Preventive-Habits_-1-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-05-19-17-7349-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-05-19-17-7349-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-05-19-17-7349-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WI_green-globe-13x18</image:caption><image:title>WI_green-globe-13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WI_green-speach-25x27</image:caption><image:title>WI_green-speach-25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-23-ai-systems-that-actually-serve-your-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode-23-Ilyas-Iyoob</image:caption><image:title>BL_Episode-23-Ilyas-Iyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Ilyas-Iyoob-Headshot.jpg</image:loc><image:caption>BL_Ilyas-Iyoob-Headshot</image:caption><image:title>BL_Ilyas-Iyoob-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/request-a-proposal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled%20(1).jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-scaled (1)</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/the-aspirations-and-challenges-of-thailands-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn</image:caption><image:title>Kajornkiat Kiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-83.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-83</image:caption><image:title>Copy-of-Sample-for-blog-post-83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32</image:caption><image:title>Copy-of-Sample-for-blog-post-32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-05-32-44-0019-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-05-32-44-0019-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-05-32-44-0019-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/knowledge/why-brand-loyalty-is-now-turning-into-tribalism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(9).png</image:loc><image:caption>admin-ajax (9)</image:caption><image:title>admin-ajax (9)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Agent-Provocateur-case-study-436x243-1.png</image:loc><image:caption>Agent-Provocateur-case-study-436x243-1</image:caption><image:title>Agent-Provocateur-case-study-436x243-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modern-millennials-and-work-life-balance</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Duolingos-Viral-Marketing-Campaign.png</image:loc><image:caption>Duolingos-Viral-Marketing-Campaign</image:caption><image:title>Duolingos-Viral-Marketing-Campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/harnessing-blockchain-technology-in-market-research-with-unilever-food-solutions/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9th page hero sec</image:caption><image:title>9th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-climate-resilient-crops-face-global-hurdles/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-24T093402_262-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-24T093402_262-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-24T093402_262-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/case-study/understanding-the-needs-of-rice-growers-in-china</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages-113723784</image:caption><image:title>GettyImages-113723784</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/knowledge/how-food-and-beverage-brands-are-adapting-to-changing-consumer-tastes-and-budgets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submit-a-research-brief-1</image:caption><image:title>submit-a-research-brief-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Food%20and%20Beverage%20Giants%20Are%20Adapting%20to%20Changing%20Consumer%20Tastes%20and%20Budgets.jpg</image:loc><image:caption>How Food and Beverage Giants Are Adapting to Changing Consumer Tastes and Budgets</image:caption><image:title>How Food and Beverage Giants Are Adapting to Changing Consumer Tastes and Budgets</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-uks-rising-cost-of-living-is-reshaping-consumer-behaviour/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover-of-uk-cost-of-living-survey.png</image:loc><image:caption>cover-of-uk-cost-of-living-survey</image:caption><image:title>cover-of-uk-cost-of-living-survey</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1432581383.jpg</image:loc><image:caption>GettyImages-1432581383</image:caption><image:title>GettyImages-1432581383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/packaging-psychology-understanding-how-shoppers-think-and-behave/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1404266542-1.jpg</image:loc><image:caption>GettyImages-1404266542-1</image:caption><image:title>GettyImages-1404266542-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/is-there-a-lack-of-diversity-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Is-there-a-lack-of-diversity-in-market.jpg</image:loc><image:caption>Is-there-a-lack-of-diversity-in-market</image:caption><image:title>Is-there-a-lack-of-diversity-in-market</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/crafting-effective-b2b-personas-for-complex-decision-making-units/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_1024x512.png</image:loc><image:caption>The-rise-of-subscription-consolidation-in-streaming</image:caption><image:title>Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/computer-assisted-telephone-interviewing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/podcast/ep-5-shopify-e-commerces-new-frontier-with-cole-atkinson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WH_ep-05_Cole-Atkinson</image:caption><image:title>WH_ep-05_Cole-Atkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Cole-Atkinson_400x400.jpg</image:loc><image:caption>Cole-Atkinson_400x400</image:caption><image:title>Cole-Atkinson_400x400</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global 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Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22-1.png</image:loc><image:caption>Sample-for-blog-post-22-1</image:caption><image:title>Sample-for-blog-post-22-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/policy/our-privacy-policy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-2.png</image:loc><image:caption>Kadence.com-preview-image (2)-2</image:caption><image:title>Kadence.com-preview-image (2)-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/is-the-future-of-streaming-only-for-those-who-can-pay-more/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-07-06-53-5596-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-07-06-53-5596-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-07-06-53-5596-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-3-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-3-1</image:caption><image:title>Copy-of-Sample-for-blog-post-3-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/sector/education</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Education%20Banner%20Image.jpg</image:loc><image:caption>Education Banner Image</image:caption><image:title>Education Banner Image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-guide-to-market-research-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-1-1-1.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-1-1-1</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-1-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1024x535-2.png</image:loc><image:caption>About-face_social-media-_About-face-1-02-1-1024x535-2</image:caption><image:title>About-face_social-media-_About-face-1-02-1-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887-1.jpg</image:loc><image:caption>GettyImages-1281207887-1</image:caption><image:title>GettyImages-1281207887-1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-browsing-to-buying-using-customer-journey-research-to-boost-sales/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-This-was-the-task-1-1024x576-2.png</image:loc><image:caption>Copy-of-This-was-the-task-1-1024x576-2</image:caption><image:title>Copy-of-This-was-the-task-1-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-30-2.png</image:loc><image:caption>Sample-for-blog-post-30-2</image:caption><image:title>Sample-for-blog-post-30-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/latest-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>about-face-for-web</image:caption><image:title>about-face-for-web</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1)-1.jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)-1</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-ethics-of-data-collection-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-44.png</image:loc><image:caption>image-44</image:caption><image:title>image-44</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/zh-cn/service/proposition-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Proposition-development_1090x545.jpg</image:loc><image:caption>Proposition development</image:caption><image:title>WIM_Proposition-development_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/tackling-bias-in-data-driven-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-05-08-10-4550-PM.png</image:loc><image:caption>How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-05-08-10-4550-PM</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-05-08-10-4550-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-04-39-39-0066-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-04-39-39-0066-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-04-39-39-0066-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1473146297-1.jpg</image:loc><image:caption>GettyImages-1473146297-1</image:caption><image:title>GettyImages-1473146297-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-consumer-goods-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Consumer%20Goods%20Industry%20in%202025.jpg</image:loc><image:caption>Top 4 Trends Set to Disrupt the Consumer Goods Industry in 2025</image:caption><image:title>Top 4 Trends Set to Disrupt the Consumer Goods Industry in 2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/policy/fraud-alert/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2).png</image:loc><image:caption>Kadence.com-preview-image (2)</image:caption><image:title>Kadence.com-preview-image (2)</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/ja/knowledge/japans-wristwatch-habits-show-what-wearable-brands-must-get-right</loc><image:image><image:loc>https://kadence.com/hubfs/japan-smartwatch-price-ranges-2026-ja.png</image:loc><image:caption>japan-smartwatch-price-ranges-2026-ja</image:caption><image:title>japan-smartwatch-price-ranges-2026-ja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-reasons-for-wearing-wristwatch-ja.png</image:loc><image:caption>japan-reasons-for-wearing-wristwatch-ja</image:caption><image:title>japan-reasons-for-wearing-wristwatch-ja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-future-watch-preferences-by-generation-ja.png</image:loc><image:caption>japan-future-watch-preferences-by-generation-ja</image:caption><image:title>japan-future-watch-preferences-by-generation-ja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-analog-smartwatch-usage-by-age-ja.png</image:loc><image:caption>japan-analog-smartwatch-usage-by-age-ja</image:caption><image:title>japan-analog-smartwatch-usage-by-age-ja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><lastmod>2026-08-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/navigating-the-uks-consumer-landscape-millennials-to-retirees-who-wants-what/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages-451572543</image:caption><image:title>GettyImages-451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-64-2</image:caption><image:title>Copy-of-Sample-for-blog-post-64-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-05-26-21-5527-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-05-26-21-5527-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-05-26-21-5527-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-05denys-nevozhai-7nrsVjvALnA-unsplash-1.jpg</image:loc><image:caption>20200604-05denys-nevozhai-7nrsVjvALnA-unsplash-1</image:caption><image:title>20200604-05denys-nevozhai-7nrsVjvALnA-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-From-foodies-to-fine-diners-1-1024x535-1.png</image:loc><image:caption>Dining-From-foodies-to-fine-diners-1-1024x535-1</image:caption><image:title>Dining-From-foodies-to-fine-diners-1-1024x535-1</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Valintina.jpg</image:loc><image:caption>Valintina</image:caption><image:title>Valintina</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Wanxing.jpg</image:loc><image:caption>Wanxing</image:caption><image:title>Wanxing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore.jpg</image:loc><image:caption>WIM_Singapore</image:caption><image:title>WIM_Singapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_20190802_143707-740x720.jpg</image:loc><image:caption>Singapore</image:caption><image:title>WIM_20190802_143707-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-singapore-culture-740x720.jpg</image:loc><image:caption>WIM_kadence-singapore-culture-740x720</image:caption><image:title>WIM_kadence-singapore-culture-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/98bcb40f11eea3cb66dc988f349bfcb9-1.jpg</image:loc><image:caption>98bcb40f11eea3cb66dc988f349bfcb9-1</image:caption><image:title>98bcb40f11eea3cb66dc988f349bfcb9-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-team-740x720.jpg</image:loc><image:caption>WIM_Singapore-team-740x720</image:caption><image:title>WIM_Singapore-team-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Glenna.jpg</image:loc><image:caption>Glenna</image:caption><image:title>Glenna</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-855485092-1-740x720.jpg</image:loc><image:caption>WIM_GettyImages-855485092-1-740x720</image:caption><image:title>WIM_GettyImages-855485092-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-office-team-740x720.jpg</image:loc><image:caption>WIM_Singapore-office-team-740x720</image:caption><image:title>WIM_Singapore-office-team-740x720</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/podcast</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WH_ep-04_Meghan-Reynolds</image:caption><image:title>WH_ep-04_Meghan-Reynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode-17-Podcast-episode-covers-1</image:caption><image:title>Episode-17-Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WH_Podcasts_EP-7</image:caption><image:title>WH_Podcasts_EP-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODE-X-8</image:caption><image:title>EPISODE-X-8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1)-1.png</image:loc><image:caption>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)-1</image:caption><image:title>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Product-building-podcast</image:caption><image:title>Product-building-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:caption><image:title>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODE-X-14</image:caption><image:title>EPISODE-X-14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>Democratizing-AI-in-Marketing</image:caption><image:title>Democratizing-AI-in-Marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featured img ep 9</image:caption><image:title>featured img ep 9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AI-podcast</image:caption><image:title>AI-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODE-X-12</image:caption><image:title>EPISODE-X-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode-23-Ilyas-Iyoob</image:caption><image:title>BL_Episode-23-Ilyas-Iyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODE-X-10</image:caption><image:title>EPISODE-X-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:caption><image:title>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcast-episode-covers-1</image:caption><image:title>Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WH_ep-05_Cole-Atkinson</image:caption><image:title>WH_ep-05_Cole-Atkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featured img ep 6</image:caption><image:title>featured img ep 6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ep3%20featured%20img.png</image:loc><image:caption>ep3 featured img</image:caption><image:title>ep3 featured img</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODE-X-11</image:caption><image:title>EPISODE-X-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh.png</image:loc><image:caption>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh</image:caption><image:title>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode-18-Cracking-the-Consumer-Code</image:caption><image:title>Episode-18-Cracking-the-Consumer-Code</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-01_Nick-Stagge.jpg</image:loc><image:caption>WH_ep-01_Nick-Stagge</image:caption><image:title>WH_ep-01_Nick-Stagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featured img ep 8</image:caption><image:title>featured img ep 8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcast-episode-covers</image:caption><image:title>Podcast-episode-covers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-28</lastmod></url><url><loc>https://kadence.com/knowledge/segmenting-success-unlocking-the-8-key-market-segments-for-diverse-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-34.png</image:loc><image:caption>Sample-for-blog-post-34</image:caption><image:title>Sample-for-blog-post-34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ai-shopping-agents-are-deciding-what-gets-seen-before-consumers-choose/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-Shopping-Agents-search-queries.png</image:loc><image:caption>AI-Shopping-Agents-search-queries</image:caption><image:title>AI-Shopping-Agents-search-queries</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-manchester</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>Gateway Of India - Mumbai</image:caption><image:title>Gateway Of India - Mumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1)-2.jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)-2</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/service/ad-testing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ad-testing_1090x545.jpg</image:loc><image:caption>ad testing</image:caption><image:title>WIM_Ad-testing_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages-1139733438-scaled</image:caption><image:title>GettyImages-1139733438-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-196x56.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-196x56</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>First-choice</image:caption><image:title>First-choice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sample-for-blog-post-72-1</image:caption><image:title>Sample-for-blog-post-72-1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/why-two-wheeler-brands-need-to-win-the-aftermarket/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>types-of-car-buyers</image:caption><image:title>Auto-What-Drives-Car-Buyers-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The-automotive-Aftermarket-Growth-Loop.png</image:loc><image:caption>The-automotive-Aftermarket-Growth-Loop</image:caption><image:title>The-automotive-Aftermarket-Growth-Loop</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-08</lastmod></url><url><loc>https://kadence.com/services-category/online-and-offline-fieldwork-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-957861232.jpg</image:loc><image:caption>GettyImages-957861232</image:caption><image:title>GettyImages-957861232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sample-for-blog-post-39</image:caption><image:title>Sample-for-blog-post-39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-525352863-1.jpg</image:loc><image:caption>GettyImages-525352863-1</image:caption><image:title>GettyImages-525352863-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Fieldwork%20services.jpg</image:loc><image:caption>Fieldwork services</image:caption><image:title>Fieldwork services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WI_neuroscience</image:caption><image:title>WI_neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Data-Collection-Methods.png</image:loc><image:caption>Data-Collection-Methods</image:caption><image:title>Data-Collection-Methods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WI_insight-activation-1</image:caption><image:title>WI_insight-activation-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WI_central-location-testing</image:caption><image:title>WI_central-location-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WI_recruitment</image:caption><image:title>WI_recruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-81</image:caption><image:title>Copy-of-Sample-for-blog-post-81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WI_headset</image:caption><image:title>WI_headset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WI_telephone-depth-interviews</image:caption><image:title>WI_telephone-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WI_sensory-research</image:caption><image:title>WI_sensory-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WI_expert-interviews</image:caption><image:title>WI_expert-interviews</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/ja/service/concept-validation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept%20validation_1090x545.jpg</image:loc><image:caption>Concept validation</image:caption><image:title>WIM_Concept validation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-the-power-of-retail-media-networks-using-shopper-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535.png</image:loc><image:caption>online-shopping-consumer-trends-report</image:caption><image:title>1-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-30.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-30</image:caption><image:title>Copy-of-Sample-for-blog-post-30</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-portland</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/rural-market-research-challenges-and-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1332629826-2.jpg</image:loc><image:caption>GettyImages-1332629826-2</image:caption><image:title>GettyImages-1332629826-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sample-for-blog-post-39-1</image:caption><image:title>Sample-for-blog-post-39-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Sachit%20Gupta.png</image:loc><image:caption>Sachit Gupta</image:caption><image:title>Sachit Gupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/which-behaviors-will-stick-and-which-will-subside-in-a-world-without-restrictions-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Report-small.png</image:loc><image:caption>Report-small</image:caption><image:title>Report-small</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/werner-du-plessis-6dDHofabCQ8-unsplash-scaled.jpg</image:loc><image:caption>werner-du-plessis-6dDHofabCQ8-unsplash-scaled</image:caption><image:title>werner-du-plessis-6dDHofabCQ8-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/where-japan-gets-its-news-and-who-they-trust-most/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Japanese-Consumers-Gather-and-Trust-Information.png</image:loc><image:caption>How-Japanese-Consumers-Gather-and-Trust-Information</image:caption><image:title>How-Japanese-Consumers-Gather-and-Trust-Information</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who-Shapes-Public-Opinion-in-Japan-.png</image:loc><image:caption>Who-Shapes-Public-Opinion-in-Japan-</image:caption><image:title>Who-Shapes-Public-Opinion-in-Japan-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Most-Trusted-Information-Sources-in-Japan.png</image:loc><image:caption>Most-Trusted-Information-Sources-in-Japan</image:caption><image:title>Most-Trusted-Information-Sources-in-Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Weekend-Screen-Time-How-Japan%E2%80%99s-Internet-Use-Spikes-on-Holidays.png</image:loc><image:caption>Weekend-Screen-Time-How-Japan’s-Internet-Use-Spikes-on-Holidays</image:caption><image:title>Weekend-Screen-Time-How-Japan’s-Internet-Use-Spikes-on-Holidays</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Open-Are-Japanese-Consumers-to-New-Products.png</image:loc><image:caption>How-Open-Are-Japanese-Consumers-to-New-Products</image:caption><image:title>How-Open-Are-Japanese-Consumers-to-New-Products</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-600x314-Sep-19-2025-09-06-52-7159-PM.png</image:loc><image:caption>submit-a-research-brief-3-600x314-Sep-19-2025-09-06-52-7159-PM</image:caption><image:title>submit-a-research-brief-3-600x314-Sep-19-2025-09-06-52-7159-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>For Gen X, Choice Is the Ultimate Currency-East</image:caption><image:title>For Gen X, Choice Is the Ultimate Currency-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages-613030118 (1)</image:caption><image:title>GettyImages-613030118 (1)</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/sources-of-data-collection-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339997481-2.jpg</image:loc><image:caption>GettyImages-1339997481-2</image:caption><image:title>GettyImages-1339997481-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/case-study/validating-an-internal-brand-proposition-for-singapore-management-universitys-smu-post-graduate-programme/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education-1000x1000</image:caption><image:title>Education-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_5_525x558.png</image:loc><image:caption>WH_HomeHero_5_525x558</image:caption><image:title>WH_HomeHero_5_525x558</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_1_388x538.png</image:loc><image:caption>WH_HomeHero_1_388x538</image:caption><image:title>WH_HomeHero_1_388x538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_1_1201x886.png</image:loc><image:caption>WIM_TestimonialCircle_1_1201x886</image:caption><image:title>WIM_TestimonialCircle_1_1201x886</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image-1.png</image:loc><image:caption>Kadence.com-preview-image-1</image:caption><image:title>Kadence.com-preview-image-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_4_424x564.png</image:loc><image:caption>WH_HomeHero_4_424x564</image:caption><image:title>WH_HomeHero_4_424x564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_2_304x304.png</image:loc><image:caption>WIM_TestimonialCircle_2_304x304</image:caption><image:title>WIM_TestimonialCircle_2_304x304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_3_525x515.png</image:loc><image:caption>WH_HomeHero_3_525x515</image:caption><image:title>WH_HomeHero_3_525x515</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_2_525x456.png</image:loc><image:caption>WH_HomeHero_2_525x456</image:caption><image:title>WH_HomeHero_2_525x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_RoyalCanin.png</image:loc><image:caption>Royal Canin</image:caption><image:title>WL_RoyalCanin</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/en-us/sector/beauty</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Beauty%20banner%20image.jpg</image:loc><image:caption>Beauty banner image</image:caption><image:title>Beauty banner image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-strategic-guide-to-customer-segmentation-in-financial-services-2/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-51-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-51-1</image:caption><image:title>Copy-of-Sample-for-blog-post-51-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-1024x576.png</image:loc><image:caption>Financial-Services-personas-cover-1024x576</image:caption><image:title>Financial-Services-personas-cover-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/ja/case-study/vital-strategies%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E8%A1%8C%E5%8B%95%E5%A4%89%E5%8C%96%E3%82%92%E3%82%82%E3%81%9F%E3%82%89%E3%81%99%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WH_Vital-Strategies</image:caption><image:title>WH_Vital-Strategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/establishing-a-pan-asian-financial-health-index-for-gobear/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7th oage hero sec</image:caption><image:title>7th oage hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/knowledge/why-students-are-choosing-new-education-hubs-over-the-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-2.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-2</image:caption><image:title>submit-a-research-brief-4-3-1024x536-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-1.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-1</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-181613977.jpg</image:loc><image:caption>GettyImages-181613977</image:caption><image:title>GettyImages-181613977</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-shifting-tides-of-streaming-across-the-us-uk-and-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T100943_739-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-13T100943_739-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-13T100943_739-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands</image:caption><image:title>How-millennials-love-eco-conscious-brands_-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Streaming-Shows-Regional-viewing-Trends--630x1024-1.png</image:loc><image:caption>Streaming-Shows-Regional-viewing-Trends--630x1024-1</image:caption><image:title>Streaming-Shows-Regional-viewing-Trends--630x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-smart-brands-succeed-in-lean-times/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SMART-BUDGET-ALLOCATION.png</image:loc><image:caption>SMART-BUDGET-ALLOCATION</image:caption><image:title>SMART-BUDGET-ALLOCATION</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-smart-brands-succeed-in-lean-times.jpg.jpg</image:loc><image:caption>how-smart-brands-succeed-in-lean-times.jpg</image:caption><image:title>how-smart-brands-succeed-in-lean-times.jpg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2.png</image:loc><image:caption>submit-a-research-brief-2</image:caption><image:title>submit-a-research-brief-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/service/sensory-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Taste-test-sensory-research_1090x545.jpg</image:loc><image:caption>Taste test sensory research</image:caption><image:title>WIM_Taste-test-sensory-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/vets-on-demand-are-redefining-the-future-of-pet-healthcare-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2205407624-1.jpg</image:loc><image:caption>GettyImages-2205407624-1</image:caption><image:title>GettyImages-2205407624-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535-4.png</image:loc><image:caption>Pets-Who-Are-Todays-Pet-Parents-1-1024x535-4</image:caption><image:title>Pets-Who-Are-Todays-Pet-Parents-1-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Where-Pet-Telehealth-is-Gaining-Ground_-1-658x1024-1.png</image:loc><image:caption>Copy-of-Where-Pet-Telehealth-is-Gaining-Ground_-1-658x1024-1</image:caption><image:title>Copy-of-Where-Pet-Telehealth-is-Gaining-Ground_-1-658x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-purchase-intent-fails-to-predict-what-people-actually-buy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>The-definitive-guide-to-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/knowledge/what-does-it-take-to-delight-todays-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02zKadence_Customer_Delight_infographic-scaled.jpg</image:loc><image:caption>20190522-02zKadence_Customer_Delight_infographic-scaled</image:caption><image:title>20190522-02zKadence_Customer_Delight_infographic-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-concerned-consumer-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot-2020-06-23-at-12.16.29-233x300.png</image:loc><image:caption>Screenshot-2020-06-23-at-12.16.29-233x300</image:caption><image:title>Screenshot-2020-06-23-at-12.16.29-233x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>Concerned-Consumer-scaled</image:caption><image:title>Concerned-Consumer-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-synthetic-concept-tests-fail/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages-1068058504</image:caption><image:title>GettyImages-1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20East.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- East</image:caption><image:title>No Time for Hype — Gen X Wants Results- East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hybrid-Proof-Framework-for-Concept-Testing.png</image:loc><image:caption>Hybrid-Proof-Framework-for-Concept-Testing</image:caption><image:title>Hybrid-Proof-Framework-for-Concept-Testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/knowledge/from-hawker-centers-to-haute-cuisine-gastronomys-role-in-singapores-brand-image/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-16.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-16</image:caption><image:title>Copy-of-Sample-for-blog-post-16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1024x576-1.png</image:loc><image:caption>Pet-owner-Personas-Cover-Page-1-1024x576-1</image:caption><image:title>Pet-owner-Personas-Cover-Page-1-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-103579660-2121x1090.jpg</image:loc><image:caption>Agency Credentials, India</image:caption><image:title>WIM_GettyImages-103579660-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/service/campaign-effectiveness/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018.jpg</image:loc><image:caption>GettyImages-1505954018</image:caption><image:title>GettyImages-1505954018</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages-1448284790</image:caption><image:title>GettyImages-1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737.jpg</image:loc><image:caption>GettyImages-1418649737</image:caption><image:title>GettyImages-1418649737</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>First-choice</image:caption><image:title>First-choice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/Wim_Evaluation-of-campaign_1090x545.png</image:loc><image:caption>Evaluation of campaign</image:caption><image:title>Wim_Evaluation-of-campaign_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-millennial-metamorphosis-what-matters-to-them-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-10-31-19-5424-AM.png</image:loc><image:caption>3-36-1024x535-Sep-16-2025-10-31-19-5424-AM</image:caption><image:title>3-36-1024x535-Sep-16-2025-10-31-19-5424-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFA_Ak_BgddD6ErAuUfB2eOaq_4_rj_UpagU1--XS2d1iyFLLyv_D95lgpZMi52AP901APAZ5Qii9_RT8.png</image:loc><image:caption>lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFA_Ak_BgddD6ErAuUfB2eOaq_4_rj_UpagU1--XS2d1iyFLLyv_D95lgpZMi52AP901APAZ5Qii9_RT8</image:caption><image:title>lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFA_Ak_BgddD6ErAuUfB2eOaq_4_rj_UpagU1--XS2d1iyFLLyv_D95lgpZMi52AP901APAZ5Qii9_RT8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/llWjEBT8c7pwLHotKgS2yypcnbroMVw_A9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9Psk-Nlax7pNHGJNyMX9qE6WW5Bxl24_YuWVdex88Rq8zoTEyR7T3.png</image:loc><image:caption>llWjEBT8c7pwLHotKgS2yypcnbroMVw_A9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9Psk-Nlax7pNHGJNyMX9qE6WW5Bxl24_YuWVdex88Rq8zoTEyR7T3</image:caption><image:title>llWjEBT8c7pwLHotKgS2yypcnbroMVw_A9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9Psk-Nlax7pNHGJNyMX9qE6WW5Bxl24_YuWVdex88Rq8zoTEyR7T3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-69.png</image:loc><image:caption>Sample-for-blog-post-69</image:caption><image:title>Sample-for-blog-post-69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-16-2025-10-34-28-6545-AM.png</image:loc><image:caption>5-16-1024x535-Sep-16-2025-10-34-28-6545-AM</image:caption><image:title>5-16-1024x535-Sep-16-2025-10-34-28-6545-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1Jmk_VPmOsLJ53H1rVkLKi-9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMq-aVON6C9dxXeRCfpX0GPw4VTednR_iRDDkE1KbZWNRzzbx3.png</image:loc><image:caption>fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1Jmk_VPmOsLJ53H1rVkLKi-9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMq-aVON6C9dxXeRCfpX0GPw4VTednR_iRDDkE1KbZWNRzzbx3</image:caption><image:title>fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1Jmk_VPmOsLJ53H1rVkLKi-9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMq-aVON6C9dxXeRCfpX0GPw4VTednR_iRDDkE1KbZWNRzzbx3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/sector/advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Advertising-Sector-92x92.png</image:loc><image:caption>WI_Advertising-Sector-92x92</image:caption><image:title>WI_Advertising-Sector-92x92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrs-oppies-432x410</image:caption><image:title>mrs-oppies-432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_Advertising.png</image:loc><image:caption>WH_Advertising</image:caption><image:title>WIM_Advertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/packaging-psychology-understanding-how-shoppers-think-and-behave/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1404266542-1-2.jpg</image:loc><image:caption>GettyImages-1404266542-1-2</image:caption><image:title>GettyImages-1404266542-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/japans-wristwatch-habits-show-what-wearable-brands-must-get-right</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-future-watch-preferences-by-generation.png</image:loc><image:caption>japan-future-watch-preferences-by-generation</image:caption><image:title>japan-future-watch-preferences-by-generation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-analog-smartwatch-usage-by-age.png</image:loc><image:caption>japan-analog-smartwatch-usage-by-age</image:caption><image:title>japan-analog-smartwatch-usage-by-age</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-reasons-for-wearing-wristwatch.png</image:loc><image:caption>japan-reasons-for-wearing-wristwatch</image:caption><image:title>japan-reasons-for-wearing-wristwatch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-smartwatch-price-ranges-2026.png</image:loc><image:caption>japan-smartwatch-price-ranges-2026</image:caption><image:title>japan-smartwatch-price-ranges-2026</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-08-18</lastmod></url><url><loc>https://kadence.com/podcast/ep-15-data-driven-grooming-manscapeds-consumer-strategies-with-monica-aguilo/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Monica.jpeg</image:loc><image:caption>Monica</image:caption><image:title>Monica</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcast-episode-covers</image:caption><image:title>Podcast-episode-covers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/pet-parenting-goes-premium-as-owners-prioritize-wellness-over-cost/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-2-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-1-2-1</image:caption><image:title>Copy-of-Sample-for-blog-post-1-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-08-45-43-5799-PM.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-08-45-43-5799-PM</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-08-45-43-5799-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-598919748-2180x1090.jpg</image:loc><image:caption>WIM_GettyImages-598919748-2180x1090</image:caption><image:title>WIM_GettyImages-598919748-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1325045150-1-740x720.jpg</image:loc><image:caption>kadence-japan-office</image:caption><image:title>WIM_GettyImages-1325045150-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kadence-japan-office.jpg</image:loc><image:caption>kadence-japan-office</image:caption><image:title>kadence-japan-office</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Momo_Murahashi.jpg</image:loc><image:caption>TP_Momo_Murahashi</image:caption><image:title>TP_Momo_Murahashi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-los-angeles</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><lastmod>2026-05-05</lastmod></url><url><loc>https://kadence.com/zh-cn/office/market-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WH_Market research in Asia – our capabilities</image:caption><image:title>WH_Market research in Asia – our capabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WI_puzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edward-he-uKyzXEc2k_s-unsplash-1-2180x1090</image:caption><image:title>WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_interaction.svg</image:loc><image:caption>interaction</image:caption><image:title>WI_interaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/download-the-future-of-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages-559537869</image:caption><image:title>GettyImages-559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/A-Guide-to-the-Future-of-Product-Marketing-222x300.png</image:loc><image:caption>A-Guide-to-the-Future-of-Product-Marketing-222x300</image:caption><image:title>A-Guide-to-the-Future-of-Product-Marketing-222x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-ecommerce-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535.png</image:loc><image:caption>online-shopping-consumer-trends-report</image:caption><image:title>1-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Ecommerce%20Industry%20in%202025.jpg</image:loc><image:caption>Top 4 Trends Set to Disrupt the Ecommerce Industry in 2025</image:caption><image:title>Top 4 Trends Set to Disrupt the Ecommerce Industry in 2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-makes-japans-social-media-feeds-so-quietly-distinct/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Public-Perceptions-of-Social-Media-1024x576.png</image:loc><image:caption>Public-Perceptions-of-Social-Media-1024x576</image:caption><image:title>Public-Perceptions-of-Social-Media-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Top-Information-Categories-by-Search-Tool-1024x576.png</image:loc><image:caption>Top-Information-Categories-by-Search-Tool-1024x576</image:caption><image:title>Top-Information-Categories-by-Search-Tool-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Frequently-Used-Social-Media-Platforms-in-Japan-1024x576.png</image:loc><image:caption>Most-Frequently-Used-Social-Media-Platforms-in-Japan-1024x576</image:caption><image:title>Most-Frequently-Used-Social-Media-Platforms-in-Japan-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Social-Media-Time-Is-Spent-1024x576.png</image:loc><image:caption>How-Social-Media-Time-Is-Spent-1024x576</image:caption><image:title>How-Social-Media-Time-Is-Spent-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_GettyImages-1388712748-500x500.jpg</image:loc><image:caption>WH_GettyImages-1388712748-500x500</image:caption><image:title>WH_GettyImages-1388712748-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/unlocking-chinas-market-potential-5-consumer-segments-you-cant-afford-to-ignore/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153092411-1.jpg</image:loc><image:caption>GettyImages-153092411-1</image:caption><image:title>GettyImages-153092411-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40.png</image:loc><image:caption>Sample-for-blog-post-40</image:caption><image:title>Sample-for-blog-post-40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-brisbane</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/podcast</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODE-X-12</image:caption><image:title>EPISODE-X-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODE-X-8</image:caption><image:title>EPISODE-X-8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODE-X-11</image:caption><image:title>EPISODE-X-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1).png</image:loc><image:caption>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)</image:caption><image:title>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcast-episode-covers</image:caption><image:title>Podcast-episode-covers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featured img ep 9</image:caption><image:title>featured img ep 9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Product-building-podcast</image:caption><image:title>Product-building-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode-17-Podcast-episode-covers-1</image:caption><image:title>Episode-17-Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WH_Podcasts_EP-7</image:caption><image:title>WH_Podcasts_EP-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WH_ep-05_Cole-Atkinson</image:caption><image:title>WH_ep-05_Cole-Atkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:caption><image:title>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcast-episode-covers-1</image:caption><image:title>Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>Democratizing-AI-in-Marketing</image:caption><image:title>Democratizing-AI-in-Marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WH_ep-04_Meghan-Reynolds</image:caption><image:title>WH_ep-04_Meghan-Reynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode-18-Cracking-the-Consumer-Code</image:caption><image:title>Episode-18-Cracking-the-Consumer-Code</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:caption><image:title>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AI-podcast</image:caption><image:title>AI-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODE-X-14</image:caption><image:title>EPISODE-X-14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featured img ep 6</image:caption><image:title>featured img ep 6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODE-X-10</image:caption><image:title>EPISODE-X-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featured img ep 8</image:caption><image:title>featured img ep 8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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AI_ Rights, Revenue and Creation with Simmi Singh-1</image:caption><image:title>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-03_Roland-Cloutier-podcast-cover-image.png</image:loc><image:caption>WH_ep-03_Roland-Cloutier-podcast-cover-image</image:caption><image:title>WH_ep-03_Roland-Cloutier-podcast-cover-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode-23-Ilyas-Iyoob</image:caption><image:title>BL_Episode-23-Ilyas-Iyoob</image:title></image:image><lastmod>2026-07-28</lastmod></url><url><loc>https://kadence.com/ja/services-category/customer-and-market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Sizing.svg</image:loc><image:caption>WI_Market_Sizing</image:caption><image:title>WI_Market_Sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a 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Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WH_hero-Customer-Service</image:caption><image:title>WH_hero-Customer-Service</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WI_ShopperResearch</image:caption><image:title>WI_ShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer_1090x545.jpg</image:loc><image:caption>WIM_Customer_1090x545</image:caption><image:title>WIM_Customer_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Entry.svg</image:loc><image:caption>WI_Market_Entry</image:caption><image:title>WI_Market_Entry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120-Sep-26-2025-05-27-05-2476-AM.png</image:loc><image:caption>Mitsubishi-110x120-Sep-26-2025-05-27-05-2476-AM</image:caption><image:title>Mitsubishi-110x120-Sep-26-2025-05-27-05-2476-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-subtle-marketing-in-a-noisy-world-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/conde-naste.png</image:loc><image:caption>conde-naste-quiet-branding</image:caption><image:title>conde-naste</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/subtle-marketing-bubble-machine-1024x456.png</image:loc><image:caption>aarke-subtle-marketing-strategy</image:caption><image:title>subtle-marketing-bubble-machine-1024x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pottery-1024x440.png</image:loc><image:caption>The-Bitter-Southerner-brand-strategy</image:caption><image:title>pottery-1024x440</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cosmetics-436x368.jpg</image:loc><image:caption>Bal-Harbour-Shops-brand</image:caption><image:title>cosmetics-436x368</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UGG-subtle-branding.png</image:loc><image:caption>UGG-brand-case-study</image:caption><image:title>UGG-subtle-branding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands</image:caption><image:title>How-millennials-love-eco-conscious-brands_-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hiut-Denim.png</image:loc><image:caption>hiut-storytelling-brand-strategy</image:caption><image:title>Hiut-Denim</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10-1-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-10-1-1</image:caption><image:title>Copy-of-Sample-for-blog-post-10-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/industrial-tech-firms-feel-the-heat-as-esg-transparency-goes-mainstream/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2129400358-2.jpg</image:loc><image:caption>GettyImages-2129400358-2</image:caption><image:title>GettyImages-2129400358-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-01-59-18-2001-PM.png</image:loc><image:caption>Green-Wave-1-1024x535-Sep-19-2025-01-59-18-2001-PM</image:caption><image:title>Green-Wave-1-1024x535-Sep-19-2025-01-59-18-2001-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-Size-Calculator-FIND-YOUR-SAMPLE-SIZE-1024x536-2.png</image:loc><image:caption>Sample-Size-Calculator-FIND-YOUR-SAMPLE-SIZE-1024x536-2</image:caption><image:title>Sample-Size-Calculator-FIND-YOUR-SAMPLE-SIZE-1024x536-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages-1576384659-2</image:caption><image:title>GettyImages-1576384659-2</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/ja/case-study/harnessing-blockchain-technology-in-market-research-with-unilever-food-solutions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9th page hero sec</image:caption><image:title>9th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/research-crickets-biggest-advertising-moment-what-worked-in-ipl-2024-ads-and-whats-next-for-sports-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages-1402084914</image:caption><image:title>GettyImages-1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/optimising-the-launch-of-a-new-floor-cleaning-product/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages-1222812703</image:caption><image:title>GettyImages-1222812703</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/knowledge/tiktoks-socio-economic-impact-in-southeast-asia-a-summary-of-the-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-12.png</image:loc><image:caption>Template-Sample-for-blog-post-12</image:caption><image:title>Template-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/zh-cn/service/market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20Sizing_1090x545.jpg</image:loc><image:caption>Market Sizing</image:caption><image:title>WIM_Market Sizing_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-emerging-trends-shaping-consumer-electronics-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-67-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-67-2</image:caption><image:title>Copy-of-Sample-for-blog-post-67-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-3-1024x442-2.png</image:loc><image:caption>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-3-1024x442-2</image:caption><image:title>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-3-1024x442-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-2-1024x442-2.png</image:loc><image:caption>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-2-1024x442-2</image:caption><image:title>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-2-1024x442-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-london</loc><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>uk-hero (1)</image:caption><image:title>uk-hero (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIM_uk-hero</image:caption><image:title>WIM_uk-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM_2VP-1440x432</image:caption><image:title>WIM_2VP-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-customer-needs-in-a-rapidly-changing-world-a-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-177774465.jpg</image:loc><image:caption>GettyImages-177774465</image:caption><image:title>GettyImages-177774465</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694855106.jpg</image:loc><image:caption>GettyImages-694855106</image:caption><image:title>GettyImages-694855106</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145856251.jpg</image:loc><image:caption>GettyImages-1145856251</image:caption><image:title>GettyImages-1145856251</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-623115024.jpg</image:loc><image:caption>GettyImages-623115024</image:caption><image:title>GettyImages-623115024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-japan-is-shaping-the-future-of-everyday-ai/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-measure-brand-recall-in-diverse-global-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-35</image:caption><image:title>Copy-of-Sample-for-blog-post-35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/knowledge/when-sustainability-meets-the-limits-of-consumer-budgets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1345809682.jpg</image:loc><image:caption>GettyImages-1345809682</image:caption><image:title>GettyImages-1345809682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535.png</image:loc><image:caption>US-1024x535</image:caption><image:title>US-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/insight-executive-uk</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadence.com-preview-image (1)</image:caption><image:title>Kadence.com-preview-image (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-21-voice-fraud-ai-and-the-future-of-consumer-authentication-with-verizon/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:caption><image:title>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Don%20Spaulding.jpeg</image:loc><image:caption>Don Spaulding</image:caption><image:title>Don Spaulding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-nashville</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-birmingham</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-customer-needs-in-a-rapidly-changing-world-a-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694855106-1.jpg</image:loc><image:caption>GettyImages-694855106-1</image:caption><image:title>GettyImages-694855106-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145856251-1.jpg</image:loc><image:caption>GettyImages-1145856251-1</image:caption><image:title>GettyImages-1145856251-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1174490543-1024x683.jpg</image:loc><image:caption>GettyImages-1174490543-1024x683</image:caption><image:title>GettyImages-1174490543-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-177774465-1.jpg</image:loc><image:caption>GettyImages-177774465-1</image:caption><image:title>GettyImages-177774465-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-623115024-1.jpg</image:loc><image:caption>GettyImages-623115024-1</image:caption><image:title>GettyImages-623115024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-new-york</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/New%20York%20City-2.jpg</image:loc><image:caption>New York City-2</image:caption><image:title>New York City-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/indonesia-market-research-key-consumer-trends-you-must-know-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-07-24-04-6924-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-07-24-04-6924-PM</image:caption><image:title>US-1024x535-Sep-19-2025-07-24-04-6924-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-54-2</image:caption><image:title>Copy-of-Sample-for-blog-post-54-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-you-cant-afford-to-skip-market-research-during-times-of-uncertainty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-68-1.png</image:loc><image:caption>Sample-for-blog-post-68-1</image:caption><image:title>Sample-for-blog-post-68-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-05-26-21-5527-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-05-26-21-5527-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-05-26-21-5527-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-05-25-39-6361-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-05-25-39-6361-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-05-25-39-6361-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdA-hKx_AMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGU_k9-Rb-4wpcPQyF1lS0eS3bc5td-sUHL9n_cEc0N44kvxYDbZ7f8ulimZqerMxJ6-altl-1.png</image:loc><image:caption>Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdA-hKx_AMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGU_k9-Rb-4wpcPQyF1lS0eS3bc5td-sUHL9n_cEc0N44kvxYDbZ7f8ulimZqerMxJ6-altl-1</image:caption><image:title>Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdA-hKx_AMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGU_k9-Rb-4wpcPQyF1lS0eS3bc5td-sUHL9n_cEc0N44kvxYDbZ7f8ulimZqerMxJ6-altl-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/taste-of-chocolate-around-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436-2.jpg</image:loc><image:caption>GettyImages-872680436-2</image:caption><image:title>GettyImages-872680436-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-two-wheeler-brands-need-to-win-the-aftermarket/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>types-of-car-buyers</image:caption><image:title>Auto-What-Drives-Car-Buyers-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The-automotive-Aftermarket-Growth-Loop.png</image:loc><image:caption>The-automotive-Aftermarket-Growth-Loop</image:caption><image:title>The-automotive-Aftermarket-Growth-Loop</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2026-06-08</lastmod></url><url><loc>https://kadence.com/ja/sector/consumer-goods/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74-Sep-19-2025-08-31-27-1710-PM.png</image:loc><image:caption>unilever-food-solutions-196x74-Sep-19-2025-08-31-27-1710-PM</image:caption><image:title>unilever-food-solutions-196x74-Sep-19-2025-08-31-27-1710-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Packaged-Consumer-Goods.svg</image:loc><image:caption>IC_Packaged-Consumer-Goods</image:caption><image:title>IC_Packaged-Consumer-Goods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-1090x545.png</image:loc><image:caption>WIM_Consumer-Goods-1090x545</image:caption><image:title>WIM_Consumer-Goods-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrs-oppies-432x410</image:caption><image:title>mrs-oppies-432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-baltimore</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-changing-face-of-car-ownership-in-china-signals-a-new-consumer-era-2/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-6.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-6</image:caption><image:title>Copy-of-Sample-for-blog-post-6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-04-20-35-0216-PM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-04-20-35-0216-PM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-04-20-35-0216-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WI_green-globe-13x18</image:caption><image:title>WI_green-globe-13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WI_green-speach-25x27</image:caption><image:title>WI_green-speach-25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled-814x372.jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled-814x372</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-evolution-of-the-vietnamese-consumer-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52-1.png</image:loc><image:caption>Sample-for-blog-post-52-1</image:caption><image:title>Sample-for-blog-post-52-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:caption><image:title>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/eyes-on-the-prize-the-impact-of-location-based-advertising-on-consumer-memory-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-19</image:caption><image:title>Copy-of-Sample-for-blog-post-19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/msnX9oBBloloDG5PsgI-ulrKDOL9M77GpSRzntmNEQuWS9IWNNTThK_FC7-EDPFZsB-W6kEa46UcfgCVxcN-yzNvDt_aACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyq-ps55xKN3_PbK95PaSFkv.png</image:loc><image:caption>msnX9oBBloloDG5PsgI-ulrKDOL9M77GpSRzntmNEQuWS9IWNNTThK_FC7-EDPFZsB-W6kEa46UcfgCVxcN-yzNvDt_aACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyq-ps55xKN3_PbK95PaSFkv</image:caption><image:title>msnX9oBBloloDG5PsgI-ulrKDOL9M77GpSRzntmNEQuWS9IWNNTThK_FC7-EDPFZsB-W6kEa46UcfgCVxcN-yzNvDt_aACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyq-ps55xKN3_PbK95PaSFkv</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752.jpg</image:loc><image:caption>GettyImages-1459392752</image:caption><image:title>GettyImages-1459392752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/NL4leSzyMVm7Nn2V2GhDlgu7KkW9-ixCTdHmTMvskW6PKDHyf7Avgwmh-_Ew-_pVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmr-teM2m5Sumor_Jgb65-dlLh5RisUCBIapDqYkG6ZJ1KoLwx.png</image:loc><image:caption>NL4leSzyMVm7Nn2V2GhDlgu7KkW9-ixCTdHmTMvskW6PKDHyf7Avgwmh-_Ew-_pVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmr-teM2m5Sumor_Jgb65-dlLh5RisUCBIapDqYkG6ZJ1KoLwx</image:caption><image:title>NL4leSzyMVm7Nn2V2GhDlgu7KkW9-ixCTdHmTMvskW6PKDHyf7Avgwmh-_Ew-_pVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmr-teM2m5Sumor_Jgb65-dlLh5RisUCBIapDqYkG6ZJ1KoLwx</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/knowledge/stay-or-stray-decoding-customer-loyalty-through-market-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, 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Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/knowledge/8-reasons-why-companies-need-to-research-their-international-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-584853270.jpg</image:loc><image:caption>GettyImages-584853270</image:caption><image:title>GettyImages-584853270</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-develop-a-market-entry-strategy-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-637206428-2.jpg</image:loc><image:caption>GettyImages-637206428-2</image:caption><image:title>GettyImages-637206428-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/understanding-which-elements-of-value-are-driving-recommendations-for-panasonic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/thailands-electric-vehicle-market-a-future-powerhouse-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-11-19-1246-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-11-19-1246-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-11-19-1246-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480-2.jpg</image:loc><image:caption>GettyImages-1447778916-1-e1708030133480-2</image:caption><image:title>GettyImages-1447778916-1-e1708030133480-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:caption><image:title>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/why-meals-are-failing-and-snacks-are-filling-the-gap/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1483686940.jpg</image:loc><image:caption>GettyImages-1483686940</image:caption><image:title>GettyImages-1483686940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-Personas-Whos-at-the-Table-768x401-2.png</image:loc><image:caption>Dining-Personas-Whos-at-the-Table-768x401-2</image:caption><image:title>Dining-Personas-Whos-at-the-Table-768x401-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-brand-loyalty-is-turning-into-tribalism/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Duolingos-Viral-Marketing-Campaign.png</image:loc><image:caption>Duolingos-Viral-Marketing-Campaign</image:caption><image:title>Duolingos-Viral-Marketing-Campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Agent-Provocateur-case-study-1.png</image:loc><image:caption>Agent-Provocateur-case-study-1</image:caption><image:title>Agent-Provocateur-case-study-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-27T150758_603-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-03-27T150758_603-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-03-27T150758_603-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modern-millennials-and-work-life-balance</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-she-conomy-is-now-driving-global-growth-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131097418-1.jpg</image:loc><image:caption>GettyImages-1131097418-1</image:caption><image:title>GettyImages-1131097418-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-Forward-1024x535-4.png</image:loc><image:caption>Fashion-Personas-Forward-1024x535-4</image:caption><image:title>Fashion-Personas-Forward-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Swing-like-a-girl-1-1.png</image:loc><image:caption>Swing-like-a-girl-1-1</image:caption><image:title>Swing-like-a-girl-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-2-1024x536-1.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-2-1024x536-1</image:caption><image:title>download-agency-crcredentials-or-brochure-2-1024x536-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/wellness-has-become-the-new-baseline-for-brand-relevance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155547335.jpg</image:loc><image:caption>GettyImages-2155547335</image:caption><image:title>GettyImages-2155547335</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitness-medtech-industry-trends-report</image:caption><image:title>Feeling-Good-cover-ad-1024x535</image:title></image:image><lastmod>2026-06-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/taste-trust-or-trend-unpacking-the-plant-based-milk-movement-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>types-of-traveler-personas</image:caption><image:title>Travel-Wanderlust-Unveiled-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-75939350-2.jpg</image:loc><image:caption>GettyImages-75939350-2</image:caption><image:title>GettyImages-75939350-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/consumer-behavior-in-the-beauty-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dove-Real-Beauty-1.png</image:loc><image:caption>Dove-Real-Beauty-1</image:caption><image:title>Dove-Real-Beauty-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lotus-Herbals-1.png</image:loc><image:caption>Lotus-Herbals-1</image:caption><image:title>Lotus-Herbals-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Boots-1.png</image:loc><image:caption>Boots-1</image:caption><image:title>Boots-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Statista-beauty-stat-1.png</image:loc><image:caption>Statista-beauty-stat-1</image:caption><image:title>Statista-beauty-stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Morning-Skincare-Stat-1.png</image:loc><image:caption>Morning-Skincare-Stat-1</image:caption><image:title>Morning-Skincare-Stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Miranda-Kerr-quote-1.png</image:loc><image:caption>Miranda-Kerr-quote-1</image:caption><image:title>Miranda-Kerr-quote-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1214506076-1.jpg</image:loc><image:caption>GettyImages-1214506076-1</image:caption><image:title>GettyImages-1214506076-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1-1024x535-3.png</image:loc><image:caption>About-face_social-media-_About-face-1-02-1-1-1024x535-3</image:caption><image:title>About-face_social-media-_About-face-1-02-1-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SK-II-1.png</image:loc><image:caption>SK-II-1</image:caption><image:title>SK-II-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-21-voice-fraud-ai-and-the-future-of-consumer-authentication-with-verizon/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Akash-Headshot-Final.jpeg</image:loc><image:caption>Akash Sharma</image:caption><image:title>Akash-Headshot-Final</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:caption><image:title>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-seattle</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/case-study</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>light-trails-on-highway-at-night-315938-1000x1000</image:caption><image:title>light-trails-on-highway-at-night-315938-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2nd page hero sec</image:caption><image:title>2nd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5th page hero sec</image:caption><image:title>5th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/signapore%20uni%20logo.svg</image:loc><image:caption>signapore uni logo</image:caption><image:title>signapore uni logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:caption><image:title>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education-1000x1000</image:caption><image:title>Education-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Kadence_Pool-100-e1596635541564.jpg</image:loc><image:caption>BL_Kadence_Pool-100-e1596635541564</image:caption><image:title>BL_Kadence_Pool-100-e1596635541564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7th oage hero sec</image:caption><image:title>7th oage hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL_2133x858_Jewel_Tower2-1-1000x858</image:caption><image:title>BL_2133x858_Jewel_Tower2-1-1000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11th page hero sec</image:caption><image:title>11th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WH_Samsung_Case-study</image:caption><image:title>WH_Samsung_Case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6th page hero sec</image:caption><image:title>6th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9th page hero sec</image:caption><image:title>9th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8th page hero sec</image:caption><image:title>8th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WH_Vital-Strategies</image:caption><image:title>WH_Vital-Strategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rd page hero sec</image:caption><image:title>3rd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><lastmod>2026-07-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-consumer-behaviour-to-drive-customer-action-and-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1188089387-e1664500156750.jpg</image:loc><image:caption>GettyImages-1188089387-e1664500156750</image:caption><image:title>GettyImages-1188089387-e1664500156750</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/ja/policy/our-privacy-policy/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-4.png</image:loc><image:caption>Kadence.com-preview-image (2)-4</image:caption><image:title>Kadence.com-preview-image (2)-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-concepts-that-test-best-still-fail-after-launch</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/en-us/service/market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2157936526.jpg</image:loc><image:caption>GettyImages-2157936526</image:caption><image:title>GettyImages-2157936526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market-Understanding-2180x1090.jpg</image:loc><image:caption>WH_Market-Understanding-2180x1090</image:caption><image:title>WH_Market-Understanding-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>siora-photography-cixohzDpNIo-unsplash-scaled</image:caption><image:title>siora-photography-cixohzDpNIo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-makes-indonesia-an-emerging-market-for-foreign-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346458537-scaled-1.jpg</image:loc><image:caption>GettyImages-1346458537-scaled-1</image:caption><image:title>GettyImages-1346458537-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-miami</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-13-the-emotion-of-marketing-podcast-with-kevin-knight/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Kevin-knight.jpeg</image:loc><image:caption>Kevin-knight</image:caption><image:title>Kevin-knight</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODE-X-12</image:caption><image:title>EPISODE-X-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/service/campaign-effectiveness/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737-2.jpg</image:loc><image:caption>GettyImages-1418649737-2</image:caption><image:title>GettyImages-1418649737-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice-1.png</image:loc><image:caption>First-choice-1</image:caption><image:title>First-choice-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages-1505954018-2</image:caption><image:title>GettyImages-1505954018-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/Wim_Evaluation-of-campaign_1090x545.png</image:loc><image:caption>Evaluation of campaign</image:caption><image:title>Wim_Evaluation-of-campaign_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages-1448284790-1</image:caption><image:title>GettyImages-1448284790-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1129543739-3-2.jpg</image:loc><image:caption>GettyImages-1129543739-3-2</image:caption><image:title>GettyImages-1129543739-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-kidults-are-driving-toy-sales/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-10T160418_568-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-03-10T160418_568-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-03-10T160418_568-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-73-1024x442-1.png</image:loc><image:caption>2-73-1024x442-1</image:caption><image:title>2-73-1024x442-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-4.png</image:loc><image:caption>Travel-Journey-Profiles-1024x535-4</image:caption><image:title>Travel-Journey-Profiles-1024x535-4</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-fine-line-between-branding-and-politics/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-best-a-man-can-get--1.png</image:loc><image:caption>The-best-a-man-can-get--1</image:caption><image:title>The-best-a-man-can-get--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-03-46-28-8968-PM.png</image:loc><image:caption>How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-03-46-28-8968-PM</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-03-46-28-8968-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bud-Light-Trans-Campaign-1024x627-1.png</image:loc><image:caption>Bud-Light-Trans-Campaign-1024x627-1</image:caption><image:title>Bud-Light-Trans-Campaign-1024x627-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-95-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-95-1</image:caption><image:title>Copy-of-Sample-for-blog-post-95-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/why-do-consumers-think-updated-and-revised-products-are-better/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McChicken-Spicy-China.png</image:loc><image:caption>McChicken-Spicy-China</image:caption><image:title>McChicken-Spicy-China</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Burger-King-Impossible-Whopper-1-1.png</image:loc><image:caption>Burger-King-Impossible-Whopper-1-1</image:caption><image:title>Burger-King-Impossible-Whopper-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Coke-Zero.png</image:loc><image:caption>Coke-Zero</image:caption><image:title>Coke-Zero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-Joyride.png</image:loc><image:caption>Nike-Joyride</image:caption><image:title>Nike-Joyride</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lucazade.png</image:loc><image:caption>Lucazade</image:caption><image:title>Lucazade</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/why-do-consumers-think-updated-and-revised-products-are-better.jpg</image:loc><image:caption>why-do-consumers-think-updated-and-revised-products-are-better</image:caption><image:title>why-do-consumers-think-updated-and-revised-products-are-better</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890.jpg</image:loc><image:caption>GettyImages-1486867890</image:caption><image:title>GettyImages-1486867890</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-07-1-1024x535.png</image:loc><image:caption>About-face_social-media-_About-face-1-07-1-1024x535</image:caption><image:title>About-face_social-media-_About-face-1-07-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8th page hero sec</image:caption><image:title>8th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/service/product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_open-white-box-on-table_1090x545.jpg</image:loc><image:caption>open white box on table</image:caption><image:title>WIM_open-white-box-on-table_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/case-study/supporting-a-global-pet-nutrition-leader-in-redesigning-their-packaging</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages-2223656176</image:caption><image:title>GettyImages-2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/office/indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia_720x216.png</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_Kadence-Indonesia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Randy.png</image:loc><image:caption>Randy</image:caption><image:title>Randy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Safi-1-1.png</image:loc><image:caption>Safi-1-1</image:caption><image:title>Safi-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/IMG_1893-scaled-1.jpg</image:loc><image:caption>IMG_1893-scaled-1</image:caption><image:title>IMG_1893-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fitri-1-1.png</image:loc><image:caption>Fitri-1-1</image:caption><image:title>Fitri-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>20200604_03download-1-1</image:caption><image:title>20200604_03download-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dadang-1-1.png</image:loc><image:caption>Dadang-1-1</image:caption><image:title>Dadang-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KIDN_1024x526.jpg</image:loc><image:caption></image:caption><image:title>WIM_KIDN_1024x526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1862015097.jpg</image:loc><image:caption>GettyImages-1862015097</image:caption><image:title>GettyImages-1862015097</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Indonesia-office_1418x534.gif</image:loc><image:caption>Slider Indonesia</image:caption><image:title>WIM_Slider-Indonesia-office_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-54-2</image:caption><image:title>Copy-of-Sample-for-blog-post-54-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-52-2</image:caption><image:title>Copy-of-Sample-for-blog-post-52-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/validating-an-internal-brand-proposition-for-singapore-management-universitys-smu-post-graduate-programme/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education-1000x1000</image:caption><image:title>Education-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unveiling-uks-cost-of-living-study-a-summary/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-29-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-29-1</image:caption><image:title>Copy-of-Sample-for-blog-post-29-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-user-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123.jpg</image:loc><image:caption>GettyImages-1187585123</image:caption><image:title>GettyImages-1187585123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-money-matters-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Sales-pack-42-COVER-212x300.png</image:loc><image:caption>Sales-pack-42-COVER-212x300</image:caption><image:title>Sales-pack-42-COVER-212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-2057053853.jpg</image:loc><image:caption>GettyImages-2057053853</image:caption><image:title>GettyImages-2057053853</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/an-introduction-to-data-collection-in-marketing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ai-in-market-research-hope-or-anxiety/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tesla-and-AI-1.png</image:loc><image:caption>Tesla-and-AI-1</image:caption><image:title>Tesla-and-AI-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Stephen-Hawking-quote-1.png</image:loc><image:caption>Stephen-Hawking-quote-1</image:caption><image:title>Stephen-Hawking-quote-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Elon-Musk-quote-1.png</image:loc><image:caption>Elon-Musk-quote-1</image:caption><image:title>Elon-Musk-quote-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Emerging-Trends-in-the-Global-Beverage-Industry-5-1024x535-1.png</image:loc><image:caption>Copy-of-Emerging-Trends-in-the-Global-Beverage-Industry-5-1024x535-1</image:caption><image:title>Copy-of-Emerging-Trends-in-the-Global-Beverage-Industry-5-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Jeff-Bezoz-1.png</image:loc><image:caption>Jeff-Bezoz-1</image:caption><image:title>Jeff-Bezoz-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565-1.jpg</image:loc><image:caption>GettyImages-1346430565-1</image:caption><image:title>GettyImages-1346430565-1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-growth-in-the-philippine-insurance-sector-through-digital-solutions-and-youth-engagement/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-23-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-23-1</image:caption><image:title>Copy-of-Sample-for-blog-post-23-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-phoenix</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-real-cost-of-poor-customer-service/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-10-24-at-11_53_14-AM-1.png</image:loc><image:caption>Screen-Shot-2024-10-24-at-11_53_14-AM-1</image:caption><image:title>Screen-Shot-2024-10-24-at-11_53_14-AM-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-43-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-43-1</image:caption><image:title>Copy-of-Sample-for-blog-post-43-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/zh-cn/service/telephone-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TDI_1090x545.jpg</image:loc><image:caption>TDI telephone interview</image:caption><image:title>WIM_TDI_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-cluster-sampling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-614637190.jpg</image:loc><image:caption>GettyImages-614637190</image:caption><image:title>GettyImages-614637190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/unveiling-the-power-of-brand-visual-audit-why-it-matters-and-how-to-conduct-one/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-2.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-2</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beverage-trends-report</image:caption><image:title>11-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-5.png</image:loc><image:caption>Template-Sample-for-blog-post-5</image:caption><image:title>Template-Sample-for-blog-post-5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WH_Market research in Asia – our capabilities</image:caption><image:title>WH_Market research in Asia – our capabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_interaction.svg</image:loc><image:caption>interaction</image:caption><image:title>WI_interaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edward-he-uKyzXEc2k_s-unsplash-1-2180x1090</image:caption><image:title>WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WI_puzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-a-roof-colour-turned-into-a-masterclass-in-consumer-psychology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131397926.jpg</image:loc><image:caption>GettyImages-1131397926</image:caption><image:title>GettyImages-1131397926</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-1.png</image:loc><image:caption>How-millennials-are-champions-of-equality-2-1-1024x512-1</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-faces-of-beauty-eight-core-consumer-segments-in-the-beauty-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-high-end-hauler-1024x535.png</image:loc><image:caption>high-end-beauty-consumer</image:caption><image:title>The-high-end-hauler-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beautopian-768x401.png</image:loc><image:caption>Beautopian-768x401</image:caption><image:title>Beautopian-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WH_Sample-for-blog-post-21.png</image:loc><image:caption>beauty-personas</image:caption><image:title>WH_Sample-for-blog-post-21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Savvy-Shopper-768x401.png</image:loc><image:caption>Savvy-Shopper-768x401</image:caption><image:title>Savvy-Shopper-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/non-conformist-gender-neutral-768x401.png</image:loc><image:caption>non-conformist-gender-neutral-768x401</image:caption><image:title>non-conformist-gender-neutral-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-beauty-personas-768x401.png</image:loc><image:caption>beauty-personas</image:caption><image:title>8-beauty-personas-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-faces-of-beauty-consumer-768x401.png</image:loc><image:caption>the-faces-of-beauty</image:caption><image:title>The-faces-of-beauty-consumer-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Wellness-Warrior-768x401.png</image:loc><image:caption>Wellness-Warrior-768x401</image:caption><image:title>Wellness-Warrior-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-skinminalist-768x401.png</image:loc><image:caption>minimalist-beauty-consumers</image:caption><image:title>The-skinminalist-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-DIY-Diva-768x401.png</image:loc><image:caption>The-DIY-Diva-768x401</image:caption><image:title>The-DIY-Diva-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/the-asian-consumer-4-key-trends-for-the-next-normal/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled.jpg</image:loc><image:caption>closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled</image:caption><image:title>closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/BL_15-Three-Front-Pages-527x600.png</image:loc><image:caption>BL_15-Three-Front-Pages-527x600</image:caption><image:title>BL_15-Three-Front-Pages-527x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300.jpg</image:loc><image:caption>young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300</image:caption><image:title>young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-the-charts-master-the-art-of-data-storytelling/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1483542476.jpg</image:loc><image:caption>GettyImages-1483542476</image:caption><image:title>GettyImages-1483542476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-16-2025-09-58-12-6120-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-16-2025-09-58-12-6120-AM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-16-2025-09-58-12-6120-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-09-58-18-9712-AM.png</image:loc><image:caption>US-1024x535-Sep-16-2025-09-58-18-9712-AM</image:caption><image:title>US-1024x535-Sep-16-2025-09-58-18-9712-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/inside-the-urban-shift-reshaping-consumer-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-3.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-3</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tier-2-cities-are-not-spending-less%E2%80%94just-spending-differently_-1-307x1024.png</image:loc><image:caption>Tier-2-cities-are-not-spending-less—just-spending-differently_-1-307x1024</image:caption><image:title>Tier-2-cities-are-not-spending-less—just-spending-differently_-1-307x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182904348.jpg</image:loc><image:caption>GettyImages-1182904348</image:caption><image:title>GettyImages-1182904348</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM</image:caption><image:title>submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-millennials-in-southeast-asia-shape-the-future-of-finance/</loc><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-36.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-36</image:caption><image:title>Copy-of-Sample-for-blog-post-36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintech report</image:caption><image:title>General-The-Future-of-Finance-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/balancing-relevance-and-consistency-in-international-brand-campaigns/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493553442.jpg</image:loc><image:caption>GettyImages-493553442</image:caption><image:title>GettyImages-493553442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512.png</image:loc><image:caption>Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512</image:caption><image:title>Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-rising-pet-ownership-and-market-research-uncover-emerging-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4.png</image:loc><image:caption>download-agency-credentials-or-brochure-4</image:caption><image:title>download-agency-credentials-or-brochure-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(10).png</image:loc><image:caption>admin-ajax (10)</image:caption><image:title>admin-ajax (10)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1.png</image:loc><image:caption>Pets-Who-Are-Todays-Pet-Parents-1</image:caption><image:title>Pets-Who-Are-Todays-Pet-Parents-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-8-major-differences-between-domestic-and-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-488082287.jpg</image:loc><image:caption>GettyImages-488082287</image:caption><image:title>GettyImages-488082287</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/static-vs-dynamic-car-clinics-which-is-right-for-your-automotive-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1354041251-2.jpg</image:loc><image:caption>GettyImages-1354041251-2</image:caption><image:title>GettyImages-1354041251-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Cars-and-consumers-1024x535-3.png</image:loc><image:caption>Auto-Cars-and-consumers-1024x535-3</image:caption><image:title>Auto-Cars-and-consumers-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/sector/technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432-1.jpg</image:loc><image:caption>JOE_4394-1-432x432-1</image:caption><image:title>JOE_4394-1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Technology_1090x545.png</image:loc><image:caption>Technology</image:caption><image:title>WIM_Technology_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIM_Streaming-Wars_580x578</image:caption><image:title>WIM_Streaming-Wars_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1249806681.jpg</image:loc><image:caption>GettyImages-1249806681</image:caption><image:title>GettyImages-1249806681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432-1.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432-1</image:caption><image:title>Finalist-logo-LARGE-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>IC_Technology-Sector-46x46</image:caption><image:title>IC_Technology-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2238760313.jpg</image:loc><image:caption>GettyImages-2238760313</image:caption><image:title>GettyImages-2238760313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432-1.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432-1</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTY_MR1-432x432-1</image:caption><image:title>AOTY_MR1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-toronto</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/sign-up</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kelly-brito_1090x545.jpg</image:loc><image:caption>Blog_Image</image:caption><image:title>WIM_kelly-brito_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-31-2.png</image:loc><image:caption>Sample-for-blog-post-31-2</image:caption><image:title>Sample-for-blog-post-31-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-121331076-1.jpg</image:loc><image:caption>GettyImages-121331076-1</image:caption><image:title>GettyImages-121331076-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-64</image:caption><image:title>Copy-of-Sample-for-blog-post-64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages-451572543</image:caption><image:title>GettyImages-451572543</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-22-unlocking-hidden-value-in-energy-with-ai-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Akash%20Sharma.jpeg</image:loc><image:caption>Akash Sharma</image:caption><image:title>Akash Sharma</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AI-podcast</image:caption><image:title>AI-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/podcast/ep-13-the-emotion-of-marketing-podcast-with-kevin-knight/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Kevin-knight.jpeg</image:loc><image:caption>Kevin-knight</image:caption><image:title>Kevin-knight</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODE-X-12</image:caption><image:title>EPISODE-X-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-fintech-boom-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-57-1.png</image:loc><image:caption>Sample-for-blog-post-57-1</image:caption><image:title>Sample-for-blog-post-57-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-08-10-05-7000-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-08-10-05-7000-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-08-10-05-7000-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/targeting-the-growing-urban-consumer-market-in-india-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-82.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-82</image:caption><image:title>Copy-of-Sample-for-blog-post-82</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512-2.png</image:loc><image:caption>General-4-1024x512-2</image:caption><image:title>General-4-1024x512-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-06-04-56-5597-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-06-04-56-5597-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-06-04-56-5597-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-san-jose</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-valentines-day-no-longer-drives-consumer-behavior-in-japan</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig4_Alt_Chocolate_Image%20(1).png</image:loc><image:caption>Fig4_Alt_Chocolate_Image (1)</image:caption><image:title>Fig4_Alt_Chocolate_Image (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Gift_Items_Men.png</image:loc><image:caption>Fig2_Gift_Items_Men</image:caption><image:title>Fig2_Gift_Items_Men</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Meiji-Japanese-Chocolate.png</image:loc><image:caption>Meiji-Japanese-Chocolate</image:caption><image:title>Meiji-Japanese-Chocolate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig5_Feeling_Top10%20(1).png</image:loc><image:caption>Fig5_Feeling_Top10 (1)</image:caption><image:title>Fig5_Feeling_Top10 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Chocolate_Budget%20(1).png</image:loc><image:caption>Fig3_Chocolate_Budget (1)</image:caption><image:title>Fig3_Chocolate_Budget (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig1_Gift_Plan%20(1).png</image:loc><image:caption>Fig1_Gift_Plan (1)</image:caption><image:title>Fig1_Gift_Plan (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages-2182251211</image:caption><image:title>GettyImages-2182251211</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-bangalore</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Bangalore_720x216.jpg</image:loc><image:caption>Bangalore</image:caption><image:title>WIM_Bangalore_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-emerging-global-trends-in-the-beverage-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages-616010722</image:caption><image:title>GettyImages-616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Cover-Emerging-Global-Trends-214x300.png</image:loc><image:caption>Cover-Emerging-Global-Trends-214x300</image:caption><image:title>Cover-Emerging-Global-Trends-214x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/case-study/helping-a-major-airport-to-measure-and-amplify-their-marketing-impact</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356987794.jpg</image:loc><image:caption>GettyImages-1356987794</image:caption><image:title>GettyImages-1356987794</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/our-metaverse-pilot-study-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sample-for-blog-post-60-1</image:caption><image:title>Sample-for-blog-post-60-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/service/ad-testing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages-1505954018-2</image:caption><image:title>GettyImages-1505954018-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-196x56.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-196x56</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85-2.png</image:loc><image:caption>Sample-for-blog-post-85-2</image:caption><image:title>Sample-for-blog-post-85-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ad-testing_1090x545.jpg</image:loc><image:caption>ad testing</image:caption><image:title>WIM_Ad-testing_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752-2.jpg</image:loc><image:caption>GettyImages-1459392752-2</image:caption><image:title>GettyImages-1459392752-2</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-the-wellness-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post--2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post--2</image:caption><image:title>Copy-of-Sample-for-blog-post--2</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-814x372.png</image:loc><image:caption>WIM_Agriculture-2-814x372</image:caption><image:title>WIM_Agriculture-2-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-814x372.png</image:loc><image:caption>WIM_Business-to-Business-814x372</image:caption><image:title>WIM_Business-to-Business-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-814x372.png</image:loc><image:caption>WIM_Kids-Youth-814x372</image:caption><image:title>WIM_Kids-Youth-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-814x372.png</image:loc><image:caption>WIM_Ecommerce-814x372</image:caption><image:title>WIM_Ecommerce-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-814x372.png</image:loc><image:caption>WIM_Animal-Health-814x372</image:caption><image:title>WIM_Animal-Health-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-814x372.png</image:loc><image:caption>WIM_Automotive-814x372</image:caption><image:title>WIM_Automotive-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>Financial Services</image:caption><image:title>WIM_Financial-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-814x372.png</image:loc><image:caption>WIM_Consumer-Goods-814x372</image:caption><image:title>WIM_Consumer-Goods-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TP_Bianca_202406_004</image:caption><image:title>TP_Bianca_202406_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-814x372.png</image:loc><image:caption>WIM_Food-and-Beverage-814x372</image:caption><image:title>WIM_Food-and-Beverage-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-814x372.png</image:loc><image:caption>WIM_Telecommunications-814x372</image:caption><image:title>WIM_Telecommunications-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_kadence-sectors.jpg</image:loc><image:caption>WH_kadence-sectors</image:caption><image:title>WH_kadence-sectors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-380x380.jpg</image:loc><image:caption>TP_Cindi-Collet-380x380</image:caption><image:title>TP_Cindi-Collet-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Advertising-814x372.png</image:loc><image:caption>WIM_Advertising-814x372</image:caption><image:title>WIM_Advertising-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media-1-814x372.png</image:loc><image:caption>WIM_Media-1-814x372</image:caption><image:title>WIM_Media-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TP_Digo-cropped-600x600</image:caption><image:title>TP_Digo-cropped-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Tech-814x372.png</image:loc><image:caption>WIM_Tech-814x372</image:caption><image:title>WIM_Tech-814x372</image:title></image:image><lastmod>2026-07-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-university-brands-can-appeal-to-singapores-gen-z-students/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-90</image:caption><image:title>Copy-of-Sample-for-blog-post-90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512.png</image:loc><image:caption>the-modern-millennial-report</image:caption><image:title>General-4-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-create-a-compelling-product-marketing-plan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages-1088608128</image:caption><image:title>GettyImages-1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T155054_038</image:caption><image:title>Sample-for-blog-post-2024-07-19T155054_038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/zillennials-bridge-the-gap-between-millennials-and-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1939722836.jpg</image:loc><image:caption>GettyImages-1939722836</image:caption><image:title>GettyImages-1939722836</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1024x576.png</image:loc><image:caption>8-pet-personas</image:caption><image:title>Pet-owner-Personas-Cover-Page-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/service/usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271.jpg</image:loc><image:caption>GettyImages-1347251271</image:caption><image:title>GettyImages-1347251271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123.jpg</image:loc><image:caption>GettyImages-1187585123</image:caption><image:title>GettyImages-1187585123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057.jpg</image:loc><image:caption>GettyImages-1613148057</image:caption><image:title>GettyImages-1613148057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-48</image:caption><image:title>Copy-of-Sample-for-blog-post-48</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usage-and-attitude-studies_1090x545.jpg</image:loc><image:caption>Usage and attitude studies</image:caption><image:title>WIM_Usage-and-attitude-studies_1090x545</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-advantages-of-mobile-diaries-in-qualitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-926551124.jpg</image:loc><image:caption>GettyImages-926551124</image:caption><image:title>GettyImages-926551124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/the-essential-guide-to-adjacent-market-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-2.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-2</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dyson-1024x573.png</image:loc><image:caption>Dyson-1024x573</image:caption><image:title>Dyson-1024x573</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1294535198.jpg</image:loc><image:caption>GettyImages-1294535198</image:caption><image:title>GettyImages-1294535198</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/guide-brand-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/are-brands-ready-for-conversational-ai-in-a-voice-first-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dom-ordering-system-from-Dominos.png</image:loc><image:caption>Dom-ordering-system-from-Dominos</image:caption><image:title>Dom-ordering-system-from-Dominos</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dom-Conversational-AI-Ordering-System.png</image:loc><image:caption>Dom-Conversational-AI-Ordering-System</image:caption><image:title>Dom-Conversational-AI-Ordering-System</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Are%20Brands%20Ready%20for%20Conversational%20AI-1.jpg</image:loc><image:caption>Are Brands Ready for Conversational AI-1</image:caption><image:title>Are Brands Ready for Conversational AI-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Why-millennials-of-today-value-content-with-purpose</image:caption><image:title>Why-millennials-of-today-value-content-with-purpose-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-qualitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mimi-thian-lp1AKIUV3yo-unsplash-1-scaled.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-1-scaled</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chinese-New_year-Celebrated-Around-the-world.png</image:loc><image:caption>Chinese-New_year-Celebrated-Around-the-world</image:caption><image:title>Chinese-New_year-Celebrated-Around-the-world</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-automotives-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Automotive%20Industry%20in%202025.jpg</image:loc><image:caption>Top 4 Trends Set to Disrupt the Automotive Industry in 2025</image:caption><image:title>Top 4 Trends Set to Disrupt the Automotive Industry in 2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535.png</image:loc><image:caption>types-of-car-buyer-personas</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-market-research-in-developing-successful-branding-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160257909-2-e1681326481817.jpg</image:loc><image:caption>GettyImages-1160257909-2-e1681326481817</image:caption><image:title>GettyImages-1160257909-2-e1681326481817</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-3.png</image:loc><image:caption>4-2-1024x535-3</image:caption><image:title>4-2-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/kadence-indonesia-appoints-glenn-timothy-as-managing-director/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-Timothy-Image.png</image:loc><image:caption>Glenn-Timothy-Image</image:caption><image:title>Glenn-Timothy-Image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-06-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/connecting-with-your-audience-how-sampling-enhances-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1470075185-1-2.jpg</image:loc><image:caption>GettyImages-1470075185-1-2</image:caption><image:title>GettyImages-1470075185-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-02-33-28-9699-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-02-33-28-9699-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-02-33-28-9699-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-02-33-56-6602-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-02-33-56-6602-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-02-33-56-6602-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/why-the-concepts-that-test-best-still-fail-after-launch</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-hidden-risk-brands-face-when-they-stop-listening/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>Janine-Michalek</image:caption><image:title>Janine-Michalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Unraveling-the-Power-of-Brand-Analysis-COVER-FOR-WEB.png</image:loc><image:caption>Unraveling-the-Power-of-Brand-Analysis-COVER-FOR-WEB</image:caption><image:title>Unraveling-the-Power-of-Brand-Analysis-COVER-FOR-WEB</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389582863-1-500x483.jpg</image:loc><image:caption>GettyImages-1389582863-1-500x483</image:caption><image:title>GettyImages-1389582863-1-500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x576.png</image:loc><image:caption>1-1-1024x576</image:caption><image:title>1-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-consumer-brain-is-the-new-focus-group/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-902917088-2.jpg</image:loc><image:caption>GettyImages-902917088-2</image:caption><image:title>GettyImages-902917088-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/cheetos%20and%20the%20power%20of%20eeg%20case%20study.png</image:loc><image:caption>cheetos and the power of eeg case study</image:caption><image:title>cheetos and the power of eeg case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitness-trends</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/asias-great-divide-kadence-1</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Asias-Spending-%20case%20study.png</image:loc><image:caption>Asias-Spending- case study</image:caption><image:title>Asias-Spending- case study</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-quiet-cost-of-synthetic-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>Gen X – No Hand-Holding Desired or Required-East</image:caption><image:title>Gen X – No Hand-Holding Desired or Required-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156879843.jpg</image:loc><image:caption>GettyImages-2156879843</image:caption><image:title>GettyImages-2156879843</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-shopper-who-never-meant-to-shop-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2195230183-1.jpg</image:loc><image:caption>GettyImages-2195230183-1</image:caption><image:title>GettyImages-2195230183-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-19-2025-02-00-59-3582-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-Sep-19-2025-02-00-59-3582-PM</image:caption><image:title>submit-a-research-brief-2-1-1024x536-Sep-19-2025-02-00-59-3582-PM</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-predictive-analytics-is-steering-the-ev-market-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-74-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-74-1</image:caption><image:title>Copy-of-Sample-for-blog-post-74-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_20190802_143707-740x720.jpg</image:loc><image:caption>Singapore</image:caption><image:title>WIM_20190802_143707-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-team-740x720.jpg</image:loc><image:caption>WIM_Singapore-team-740x720</image:caption><image:title>WIM_Singapore-team-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Wanxing.jpg</image:loc><image:caption>Wanxing</image:caption><image:title>Wanxing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Glenna.jpg</image:loc><image:caption>Glenna</image:caption><image:title>Glenna</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-singapore-culture-740x720.jpg</image:loc><image:caption>WIM_kadence-singapore-culture-740x720</image:caption><image:title>WIM_kadence-singapore-culture-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/98bcb40f11eea3cb66dc988f349bfcb9-1.jpg</image:loc><image:caption>98bcb40f11eea3cb66dc988f349bfcb9-1</image:caption><image:title>98bcb40f11eea3cb66dc988f349bfcb9-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Valintina.jpg</image:loc><image:caption>Valintina</image:caption><image:title>Valintina</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-855485092-1-740x720.jpg</image:loc><image:caption>WIM_GettyImages-855485092-1-740x720</image:caption><image:title>WIM_GettyImages-855485092-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-office-team-740x720.jpg</image:loc><image:caption>WIM_Singapore-office-team-740x720</image:caption><image:title>WIM_Singapore-office-team-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore.jpg</image:loc><image:caption>WIM_Singapore</image:caption><image:title>WIM_Singapore</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/edtech-platforms-embrace-student-creators-to-drive-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Student-Creators-Are-Shaping-the-Future-of-EdTech-3-461x1024-2.png</image:loc><image:caption>How-Student-Creators-Are-Shaping-the-Future-of-EdTech-3-461x1024-2</image:caption><image:title>How-Student-Creators-Are-Shaping-the-Future-of-EdTech-3-461x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages-1954175226-2</image:caption><image:title>GettyImages-1954175226-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-Sep-19-2025-03-44-02-1442-PM.png</image:loc><image:caption>General-1024x512-Sep-19-2025-03-44-02-1442-PM</image:caption><image:title>General-1024x512-Sep-19-2025-03-44-02-1442-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-smart-spend-mindset-is-reshaping-the-luxury-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2.png</image:loc><image:caption>download-agency-credentials-or-brochure-2</image:caption><image:title>download-agency-credentials-or-brochure-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(2).jpg</image:loc><image:caption>admin-ajax (2)</image:caption><image:title>admin-ajax (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/case-study/unlocking-subscription-growth-understanding-consumer-behavior-in-digital-news</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages-2248369945</image:caption><image:title>GettyImages-2248369945</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-qual-at-scale-and-ai-unveil-the-future-of-food-trends-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535.png</image:loc><image:caption>6-16-1024x535</image:caption><image:title>6-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-74-2.png</image:loc><image:caption>Sample-for-blog-post-74-2</image:caption><image:title>Sample-for-blog-post-74-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>Cindi Collett</image:caption><image:title>Cindi Collett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/to-persona-or-not-to-persona-weighing-the-benefits-and-drawbacks/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-03-09-09-0262-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-03-09-09-0262-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-03-09-09-0262-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Cars-and-consumers-1024x535-4.png</image:loc><image:caption>Auto-Cars-and-consumers-1024x535-4</image:caption><image:title>Auto-Cars-and-consumers-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1727507232-1.jpg</image:loc><image:caption>GettyImages-1727507232-1</image:caption><image:title>GettyImages-1727507232-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/ecommerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIM_Streaming-Wars_580x578</image:caption><image:title>WIM_Streaming-Wars_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TP_Digo-cropped-600x600</image:caption><image:title>TP_Digo-cropped-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-1090x545.png</image:loc><image:caption>WIM_Ecommerce-1090x545</image:caption><image:title>WIM_Ecommerce-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Ecommerce-Sector-46x46.png</image:loc><image:caption>IC_Ecommerce-Sector-46x46</image:caption><image:title>IC_Ecommerce-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/office/market-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_meeting.svg</image:loc><image:caption>WI_meeting</image:caption><image:title>WI_meeting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_computer.svg</image:loc><image:caption>WI_computer</image:caption><image:title>WI_computer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WI_puzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, 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youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611%20(2).jpg</image:loc><image:caption>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611 (2)</image:caption><image:title>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611 (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/leveraging-market-research-to-gauge-brand-sentiment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-50.png</image:loc><image:caption>Sample-for-blog-post-50</image:caption><image:title>Sample-for-blog-post-50</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages-1353682914</image:caption><image:title>GettyImages-1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/C9opS1dGvyM2cuG-oFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg.png</image:loc><image:caption>C9opS1dGvyM2cuG-oFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg</image:caption><image:title>C9opS1dGvyM2cuG-oFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-customer-journey-mapping-to-improve-the-customer-experience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-08-at-9_29_46-AM.png</image:loc><image:caption>Screen-Shot-2023-02-08-at-9_29_46-AM</image:caption><image:title>Screen-Shot-2023-02-08-at-9_29_46-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/design-and-data-visualization-as-insight-catalysts-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-04-57-58-7050-PM.png</image:loc><image:caption>Green-Wave-1-1024x535-Sep-19-2025-04-57-58-7050-PM</image:caption><image:title>Green-Wave-1-1024x535-Sep-19-2025-04-57-58-7050-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-04-32-29-4970-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-04-32-29-4970-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-04-32-29-4970-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/jo5xT5Tqck5SY-2hHC9zjoO23XQ74ODfirzXrwPu2T0_ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZ-Ya0gRq6uUo0JUJiWzUdjrmbv8lnnTB-K1CLLERUD1gh1ZE58HR30dKvyx-SRHBiaRPa6xv-2.png</image:loc><image:caption>jo5xT5Tqck5SY-2hHC9zjoO23XQ74ODfirzXrwPu2T0_ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZ-Ya0gRq6uUo0JUJiWzUdjrmbv8lnnTB-K1CLLERUD1gh1ZE58HR30dKvyx-SRHBiaRPa6xv-2</image:caption><image:title>jo5xT5Tqck5SY-2hHC9zjoO23XQ74ODfirzXrwPu2T0_ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZ-Ya0gRq6uUo0JUJiWzUdjrmbv8lnnTB-K1CLLERUD1gh1ZE58HR30dKvyx-SRHBiaRPa6xv-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGw-eZOng5sJWuL3Iel-fXw9dPBC9EzMT2wy-6kt-1K27X4cdr-krOleNuOc1u30r4aCT1ei0K9BZlzyFGjQ_VEcUbG7U3vVeXx18xe2g-2.png</image:loc><image:caption>luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGw-eZOng5sJWuL3Iel-fXw9dPBC9EzMT2wy-6kt-1K27X4cdr-krOleNuOc1u30r4aCT1ei0K9BZlzyFGjQ_VEcUbG7U3vVeXx18xe2g-2</image:caption><image:title>luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGw-eZOng5sJWuL3Iel-fXw9dPBC9EzMT2wy-6kt-1K27X4cdr-krOleNuOc1u30r4aCT1ei0K9BZlzyFGjQ_VEcUbG7U3vVeXx18xe2g-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-82-2.png</image:loc><image:caption>Sample-for-blog-post-82-2</image:caption><image:title>Sample-for-blog-post-82-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Ftm4sc-lS0J_mImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkd-u31wpOina72GYUb-LpscuO7ZjTClteyCKfltnY9qjfF4-a2mRCZ0edAwgv4alfDEP_E-2.png</image:loc><image:caption>Ftm4sc-lS0J_mImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkd-u31wpOina72GYUb-LpscuO7ZjTClteyCKfltnY9qjfF4-a2mRCZ0edAwgv4alfDEP_E-2</image:caption><image:title>Ftm4sc-lS0J_mImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkd-u31wpOina72GYUb-LpscuO7ZjTClteyCKfltnY9qjfF4-a2mRCZ0edAwgv4alfDEP_E-2</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/from-games-to-gains-the-benefits-of-gamification-for-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160967889b_797x441.png</image:loc><image:caption>GettyImages-1160967889b_797x441</image:caption><image:title>GettyImages-1160967889b_797x441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/sector/telecommunications/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WI_brand-and-advertising-research-1</image:caption><image:title>WI_brand-and-advertising-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-1090x545.png</image:loc><image:caption>Telecommunications</image:caption><image:title>WIM_Telecommunications-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Untitled-design_580x580.png</image:loc><image:caption>WIM_Untitled-design_580x580</image:caption><image:title>WIM_Untitled-design_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WI_customer-and-marketing-research-1</image:caption><image:title>WI_customer-and-marketing-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Telecomms.svg</image:loc><image:caption>IC_Telecomms</image:caption><image:title>IC_Telecomms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>Janine-Michalek</image:caption><image:title>Janine-Michalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-primary-research-to-humanise-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>types-of-traveler-personas</image:caption><image:title>Travel-Wanderlust-Unveiled-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190920_hYx8uhvGEH5oCD-0-scaled.jpg</image:loc><image:caption>20190920_hYx8uhvGEH5oCD-0-scaled</image:caption><image:title>20190920_hYx8uhvGEH5oCD-0-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/service/product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_open-white-box-on-table_1090x545.jpg</image:loc><image:caption>open white box on table</image:caption><image:title>WIM_open-white-box-on-table_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/services-category/new-product-development-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WI_Proposition-development</image:caption><image:title>WI_Proposition-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432.jpg</image:loc><image:caption>girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432</image:caption><image:title>girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>concept-validation</image:caption><image:title>concept-validation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_New-product-development-research-1090x545.jpg</image:loc><image:caption>New product development research</image:caption><image:title>WH_New-product-development-research-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-power-of-influencer-marketing-in-product-promotion/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Daniel-Wellington-1.png</image:loc><image:caption>Daniel-Wellington-1</image:caption><image:title>Daniel-Wellington-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-quote-1-1.png</image:loc><image:caption>8-quote-1-1</image:caption><image:title>8-quote-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PrettyYoungThing-1.png</image:loc><image:caption>PrettyYoungThing-1</image:caption><image:title>PrettyYoungThing-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-3.png</image:loc><image:caption>Nike-3</image:caption><image:title>Nike-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Digital-Marketing-Institue-quote-1.png</image:loc><image:caption>Digital-Marketing-Institue-quote-1</image:caption><image:title>Digital-Marketing-Institue-quote-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Huda-Beauty-1.png</image:loc><image:caption>Huda-Beauty-1</image:caption><image:title>Huda-Beauty-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Conduct-Research-1.png</image:loc><image:caption>Conduct-Research-1</image:caption><image:title>Conduct-Research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Missguided-1.png</image:loc><image:caption>Missguided-1</image:caption><image:title>Missguided-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-1-1.png</image:loc><image:caption>Glossier-1-1</image:caption><image:title>Glossier-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Twitter-Stat-1.png</image:loc><image:caption>Twitter-Stat-1</image:caption><image:title>Twitter-Stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1348728804-3-scaled-1.jpg</image:loc><image:caption>GettyImages-1348728804-3-scaled-1</image:caption><image:title>GettyImages-1348728804-3-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-x-stat-1.png</image:loc><image:caption>11-x-stat-1</image:caption><image:title>11-x-stat-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gymshark-1.png</image:loc><image:caption>Gymshark-1</image:caption><image:title>Gymshark-1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-392x64-Sep-19-2025-08-31-38-9327-PM.png</image:loc><image:caption>Samsung-392x64-Sep-19-2025-08-31-38-9327-PM</image:caption><image:title>Samsung-392x64-Sep-19-2025-08-31-38-9327-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite.svg</image:loc><image:caption>WI_favorite</image:caption><image:title>WI_favorite</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WH_Market research in Asia – our capabilities</image:caption><image:title>WH_Market research in Asia – our capabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-mobile-devices-on-survey-responses-why-question-types-matter-more-than-ever/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1298137791.jpg</image:loc><image:caption>GettyImages-1298137791</image:caption><image:title>GettyImages-1298137791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/zh-cn/service/campaign-effectiveness/</loc><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/Wim_Evaluation-of-campaign_1090x545.png</image:loc><image:caption>Evaluation of campaign</image:caption><image:title>Wim_Evaluation-of-campaign_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/britons-turn-to-discounters-as-grocery-inflation-squeezes-budgets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM</image:caption><image:title>submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-108350156.jpg</image:loc><image:caption>GettyImages-108350156</image:caption><image:title>GettyImages-108350156</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-3.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-3</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-inflation-has-impacted-the-everyday-basket-in-the-UK-715x1024.png</image:loc><image:caption>How-inflation-has-impacted-the-everyday-basket-in-the-UK-715x1024</image:caption><image:title>How-inflation-has-impacted-the-everyday-basket-in-the-UK-715x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/service/concept-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages-1088608128-1</image:caption><image:title>GettyImages-1088608128-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages-2231135271</image:caption><image:title>GettyImages-2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept-testing-1090x545.jpg</image:loc><image:caption>Concept testing</image:caption><image:title>WIM_Concept-testing-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-experience-edge-how-brand-experience-propels-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/LePetitChefLondonReview-1024x683.jpg</image:loc><image:caption>LePetitChefLondonReview-1024x683</image:caption><image:title>LePetitChefLondonReview-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-East.png</image:loc><image:caption>Cracking the Gen X Code-East</image:caption><image:title>Cracking the Gen X Code-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages-1181221370-500x483</image:caption><image:title>GettyImages-1181221370-500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/podcast/ep-23-ai-systems-that-actually-serve-your-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode-23-Ilyas-Iyoob</image:caption><image:title>BL_Episode-23-Ilyas-Iyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Ilyas-Iyoob-Headshot.jpg</image:loc><image:caption>BL_Ilyas-Iyoob-Headshot</image:caption><image:title>BL_Ilyas-Iyoob-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-boston</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/biometrics-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainment-media-trends</image:caption><image:title>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages-1139733438-scaled-2</image:caption><image:title>GettyImages-1139733438-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-real-reason-customers-reject-your-price/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>Gen X – No Hand-Holding Desired or Required-East</image:caption><image:title>Gen X – No Hand-Holding Desired or Required-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages-2205287812</image:caption><image:title>GettyImages-2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Febreze-ad-campaign-1998.jpg</image:loc><image:caption>Febreze-ad-campaign-1998</image:caption><image:title>Febreze-ad-campaign-1998</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/unveiling-uks-cost-of-living-study-a-report-summary/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-29.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-29</image:caption><image:title>Copy-of-Sample-for-blog-post-29</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/an-exploration-of-sampling-methods-in-qualitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1485324996-1.jpg</image:loc><image:caption>GettyImages-1485324996-1</image:caption><image:title>GettyImages-1485324996-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1024x535-3.png</image:loc><image:caption>About-face_social-media-_About-face-1-02-1-1024x535-3</image:caption><image:title>About-face_social-media-_About-face-1-02-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-10-57-6016-PM.png</image:loc><image:caption>11-1-1024x535-Sep-19-2025-04-10-57-6016-PM</image:caption><image:title>11-1-1024x535-Sep-19-2025-04-10-57-6016-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-is-a-brand-considered-luxury-and-why-does-this-change-over-time/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Louis-vuitton-luxury-market-1-1.png</image:loc><image:caption>Louis-vuitton-luxury-market-1-1</image:caption><image:title>Louis-vuitton-luxury-market-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hermes-luxury-market-1-1.png</image:loc><image:caption>hermes-luxury-market-1-1</image:caption><image:title>hermes-luxury-market-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mohamed-masaau-nfF5-G6cFwY-unsplash-scaled-1.jpg</image:loc><image:caption>mohamed-masaau-nfF5-G6cFwY-unsplash-scaled-1</image:caption><image:title>mohamed-masaau-nfF5-G6cFwY-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vestiaire-luxury-market-1-1.png</image:loc><image:caption>vestiaire-luxury-market-1-1</image:caption><image:title>vestiaire-luxury-market-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1-1024x535-1.png</image:loc><image:caption>Travel-On-the-Move-1-1024x535-1</image:caption><image:title>Travel-On-the-Move-1-1024x535-1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/office/market-research-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite.svg</image:loc><image:caption>WI_favorite</image:caption><image:title>WI_favorite</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-392x64-Sep-19-2025-08-31-38-9327-PM.png</image:loc><image:caption>Samsung-392x64-Sep-19-2025-08-31-38-9327-PM</image:caption><image:title>Samsung-392x64-Sep-19-2025-08-31-38-9327-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WH_Market research in Asia – our capabilities</image:caption><image:title>WH_Market research in Asia – our capabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-6-sally-mueller-womaness-reaching-the-elusive-menopause-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featured img ep 6</image:caption><image:title>featured img ep 6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sally-Mueller-Headshot.jpg</image:loc><image:caption>Sally-Mueller-Headshot</image:caption><image:title>Sally-Mueller-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/owning-your-audience-in-a-world-of-social-media-uncertainty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Owning%20Your%20Audience%20in%20a%20World%20of%20Social%20Media%20Uncertainty.jpg</image:loc><image:caption>Owning Your Audience in a World of Social Media Uncertainty</image:caption><image:title>Owning Your Audience in a World of Social Media Uncertainty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-organic-wave-global-trends-and-consumer-attitudes-shaping-the-future-of-food/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1388211635-1.jpg</image:loc><image:caption>GettyImages-1388211635-1</image:caption><image:title>GettyImages-1388211635-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>travel-trends</image:caption><image:title>5-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Organic-Valley-Milk-1024x557.png</image:loc><image:caption>Organic-Valley-Milk-1024x557</image:caption><image:title>Organic-Valley-Milk-1024x557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pioneers-in-organic-transition.png</image:loc><image:caption>pioneers-in-organic-transition</image:caption><image:title>pioneers-in-organic-transition</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/East-Bali-Cashews-1024x679.png</image:loc><image:caption>East-Bali-Cashews-1024x679</image:caption><image:title>East-Bali-Cashews-1024x679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fair-Price.png</image:loc><image:caption>Fair-Price</image:caption><image:title>Fair-Price</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Oisix-ra-daichi-Inc_-Japan-1024x576.png</image:loc><image:caption>Oisix-ra-daichi-Inc_-Japan-1024x576</image:caption><image:title>Oisix-ra-daichi-Inc_-Japan-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/24-Mantra-India-1024x441.png</image:loc><image:caption>24-Mantra-India-1024x441</image:caption><image:title>24-Mantra-India-1024x441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Abel-and-Cole-UK.png</image:loc><image:caption>Abel-and-Cole-UK</image:caption><image:title>Abel-and-Cole-UK</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/report-how-asias-youth-are-redefining-luxury-travel/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Leisure-Travel-Regional-Study-report-cover-FINAL-300x193.png</image:loc><image:caption>Leisure-Travel-Regional-Study-report-cover</image:caption><image:title>Leisure-Travel-Regional-Study-report-cover-FINAL-300x193</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages-1605071015</image:caption><image:title>GettyImages-1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-japan-is-shaping-the-future-of-everyday-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Panasonic%E2%80%99s%20Fujisawa%20Sustainable%20Smart%20Town%20case%20study.png</image:loc><image:caption>Panasonic’s Fujisawa Sustainable Smart Town case study</image:caption><image:title>Panasonic’s Fujisawa Sustainable Smart Town case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shiseido%E2%80%99s%20AI-Enhanced%20Skin%20Diagnostics.png</image:loc><image:caption>Shiseido’s AI-Enhanced Skin Diagnostics</image:caption><image:title>Shiseido’s AI-Enhanced Skin Diagnostics</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AI-in Japan</image:caption><image:title>AI-in Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sources-japanese-consumers-consult-first.webp</image:loc><image:caption>Sources-japanese-consumers-consult-first</image:caption><image:title>Sources-japanese-consumers-consult-first</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-AI-concerns-for-japanese-consumers.webp</image:loc><image:caption>Top-AI-concerns-for-japanese-consumers</image:caption><image:title>Top-AI-concerns-for-japanese-consumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Consumers%20Want%20Clarity%20About%20AI%20Use%20in%20Branding.png</image:loc><image:caption>Consumers Want Clarity About AI Use in Branding</image:caption><image:title>Consumers Want Clarity About AI Use in Branding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-AI-features-used-by-Japanese-regularly.png</image:loc><image:caption>Top AI features used by Japanese regularly</image:caption><image:title>Top-AI-features-used-by-Japanese-regularly</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/what-japanese-consumers-think-about-AI.webp</image:loc><image:caption>what-japanese-consumers-think-about-AI</image:caption><image:title>what-japanese-consumers-think-about-AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/can-luxury-motorcycle-brands-make-heritage-feel-young-again/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2157936526.jpg</image:loc><image:caption>GettyImages-2157936526</image:caption><image:title>GettyImages-2157936526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/knowledge/why-climate-resilient-crops-face-global-hurdles-with-cimate-change/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>dining-personas</image:caption><image:title>Dining-cover-2-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Climate-Resilient%20Crops%20Face%20Global%20Hurdles.jpg</image:loc><image:caption>Why Climate-Resilient Crops Face Global Hurdles</image:caption><image:title>Why Climate-Resilient Crops Face Global Hurdles</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages-1305487364-1-500x500</image:caption><image:title>GettyImages-1305487364-1-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-columbus</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><lastmod>2026-05-05</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-edmonton</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/advanced-techniques-for-persona-driven-content-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-22</image:caption><image:title>Copy-of-Sample-for-blog-post-22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Faces-of-Beauty-1024x535-1.png</image:loc><image:caption>The-Faces-of-Beauty-1024x535-1</image:caption><image:title>The-Faces-of-Beauty-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-hidden-risk-in-how-brands-study-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages-1780092404-1-1</image:caption><image:title>GettyImages-1780092404-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-live-streaming-is-reshaping-media-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-19-58-7210-PM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-19-58-7210-PM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-19-58-7210-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-93-2.png</image:loc><image:caption>Sample-for-blog-post-93-2</image:caption><image:title>Sample-for-blog-post-93-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/case-study/embedding-a-customer-centric-culture-to-inform-all-areas-of-business-strategy-for-havells/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6th page hero sec</image:caption><image:title>6th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-guide-to-market-entry-into-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:caption><image:title>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-07-59-29-7872-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-07-59-29-7872-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-07-59-29-7872-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1-1.jpg</image:loc><image:caption>GettyImages-1490902557-1-1</image:caption><image:title>GettyImages-1490902557-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/case-study/driving-live-event-tune-in-for-a-global-sports-league</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages-1972318050</image:caption><image:title>GettyImages-1972318050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-survey-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1142202053.jpg</image:loc><image:caption>GettyImages-1142202053</image:caption><image:title>GettyImages-1142202053</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-media-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1665402154-1.jpg</image:loc><image:caption>GettyImages-1665402154-1</image:caption><image:title>GettyImages-1665402154-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainment-media-trends</image:caption><image:title>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/a-marketers-go-to-guide-to-brand-tracking/</loc><image:image><image:loc>https://kadence.com/hubfs/Graphic-3-How-to-Set-Up%20-a-Brand-Tracker.png</image:loc><image:caption>Graphic-3-How-to-Set-Up -a-Brand-Tracker</image:caption><image:title>Graphic-3-How-to-Set-Up -a-Brand-Tracker</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-1-How-Brand-Tracking-Follows-the-Consumer-Journey.png</image:loc><image:caption>Graphic-1-How-Brand-Tracking-Follows-the-Consumer-Journey</image:caption><image:title>Graphic-1-How-Brand-Tracking-Follows-the-Consumer-Journey</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>the-power-of-brand-analysis</image:caption><image:title>Power-of-Brand-Analysis-1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-.png</image:loc><image:caption>Sample-for-blog-post-</image:caption><image:title>Sample-for-blog-post-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-2-What-Brand-Tracking-Measures.png</image:loc><image:caption>Graphic-2-What-Brand-Tracking-Measures</image:caption><image:title>Graphic-2-What-Brand-Tracking-Measures</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-4-Signals-of-Brand-Momentum.png</image:loc><image:caption>Graphic-4-Signals-of-Brand-Momentum</image:caption><image:title>Graphic-4-Signals-of-Brand-Momentum</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/steering-into-the-future-with-mobility-as-a-service-maas/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages-1307361584</image:caption><image:title>GettyImages-1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-45.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-45</image:caption><image:title>Copy-of-Sample-for-blog-post-45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-2.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-2</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-2</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-consumers-no-longer-fit-traditional-segments/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/en-us/services-category/insight-activation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages-1068058504</image:caption><image:title>GettyImages-1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages-2182251211</image:caption><image:title>GettyImages-2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WI_workshops</image:caption><image:title>WI_workshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WI_stakeholder-interviews</image:caption><image:title>WI_stakeholder-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WI_Design</image:caption><image:title>WI_Design</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/patrick-tomasso-1NTFSnV-KLs-unsplash-scaled.jpg</image:loc><image:caption>patrick-tomasso-1NTFSnV-KLs-unsplash-scaled</image:caption><image:title>patrick-tomasso-1NTFSnV-KLs-unsplash-scaled</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/how-to-develop-a-successful-market-entry-strategy-for-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182.jpg</image:loc><image:caption>li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182</image:caption><image:title>li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/congy-yuan-w1CxgOWOym8-unsplash-1024x768.jpg</image:loc><image:caption>congy-yuan-w1CxgOWOym8-unsplash-1024x768</image:caption><image:title>congy-yuan-w1CxgOWOym8-unsplash-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zhipeng-ya-AY62doXarPk-unsplash-1024x576.jpg</image:loc><image:caption>zhipeng-ya-AY62doXarPk-unsplash-1024x576</image:caption><image:title>zhipeng-ya-AY62doXarPk-unsplash-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/edtech-platforms-embrace-student-creators-to-drive-growth-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-1.png</image:loc><image:caption>General-1024x512-1</image:caption><image:title>General-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-2.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-2</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226.jpg</image:loc><image:caption>GettyImages-1954175226</image:caption><image:title>GettyImages-1954175226</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Student-Creators-Are-Shaping-the-Future-of-EdTech-3-461x1024.png</image:loc><image:caption>How-Student-Creators-Are-Shaping-the-Future-of-EdTech-3-461x1024</image:caption><image:title>How-Student-Creators-Are-Shaping-the-Future-of-EdTech-3-461x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn</image:caption><image:title>Kajornkiat Kiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled-2.jpg</image:loc><image:caption>GettyImages-1132442986-scaled-2</image:caption><image:title>GettyImages-1132442986-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-numbers-the-art-of-storytelling-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535-Sep-19-2025-04-21-51-3223-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-05-1-1024x535-Sep-19-2025-04-21-51-3223-PM</image:caption><image:title>About-face_social-media-_About-face-1-05-1-1024x535-Sep-19-2025-04-21-51-3223-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1475800709-2.jpg</image:loc><image:caption>GettyImages-1475800709-2</image:caption><image:title>GettyImages-1475800709-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/zh-cn/</loc><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_RoyalCanin.png</image:loc><image:caption>Royal Canin</image:caption><image:title>WL_RoyalCanin</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_1_388x538.png</image:loc><image:caption>WH_HomeHero_1_388x538</image:caption><image:title>WH_HomeHero_1_388x538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_5_525x558.png</image:loc><image:caption>WH_HomeHero_5_525x558</image:caption><image:title>WH_HomeHero_5_525x558</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_1_1201x886.png</image:loc><image:caption>WIM_TestimonialCircle_1_1201x886</image:caption><image:title>WIM_TestimonialCircle_1_1201x886</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_2_525x456.png</image:loc><image:caption>WH_HomeHero_2_525x456</image:caption><image:title>WH_HomeHero_2_525x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_3_525x515.png</image:loc><image:caption>WH_HomeHero_3_525x515</image:caption><image:title>WH_HomeHero_3_525x515</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_2_304x304.png</image:loc><image:caption>WIM_TestimonialCircle_2_304x304</image:caption><image:title>WIM_TestimonialCircle_2_304x304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_4_424x564.png</image:loc><image:caption>WH_HomeHero_4_424x564</image:caption><image:title>WH_HomeHero_4_424x564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/zh-cn/service/ad-testing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-196x56.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-196x56</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ad-testing_1090x545.jpg</image:loc><image:caption>ad testing</image:caption><image:title>WIM_Ad-testing_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-a-hall-test/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143-2.jpg</image:loc><image:caption>GettyImages-2186716143-2</image:caption><image:title>GettyImages-2186716143-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711-2.jpg</image:loc><image:caption>GettyImages-1864355711-2</image:caption><image:title>GettyImages-1864355711-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-find-the-moments-that-actually-scale-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-West.png</image:loc><image:caption>Cracking the Gen X Code-West</image:caption><image:title>Cracking the Gen X Code-West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages-2089465288</image:caption><image:title>GettyImages-2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-03-05</lastmod></url><url><loc>https://kadence.com/podcast/ep-4-insights-and-authenticity-in-wearable-technology-with-meghan-reynolds/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/image-asset.jpeg</image:loc><image:caption>image-asset</image:caption><image:title>image-asset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WH_ep-04_Meghan-Reynolds</image:caption><image:title>WH_ep-04_Meghan-Reynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nick-fewings-zF_pTLx_Dkg-unsplash-scaled-e1621847310897.jpg</image:loc><image:caption>nick-fewings-zF_pTLx_Dkg-unsplash-scaled-e1621847310897</image:caption><image:title>nick-fewings-zF_pTLx_Dkg-unsplash-scaled-e1621847310897</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages-1325219364-2</image:caption><image:title>GettyImages-1325219364-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-8-voices-of-visionaries-the-future-festival-edition-part-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featured img ep 8</image:caption><image:title>featured img ep 8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unveiling-the-power-of-panel-surveys-capturing-the-dynamics-of-consumer-attitudes-and-behaviors-over-time/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265-2.jpg</image:loc><image:caption>pexels-cottonbro-5081971-scaled-e1621847320265-2</image:caption><image:title>pexels-cottonbro-5081971-scaled-e1621847320265-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213-1.jpg</image:loc><image:caption>GettyImages-493075213-1</image:caption><image:title>GettyImages-493075213-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-05-16-39-8744-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-05-16-39-8744-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-05-16-39-8744-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-05-22-16-9560-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-05-22-16-9560-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-05-22-16-9560-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-free-super-bowl-streaming-is-changing-the-game-for-fans-and-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-6</image:caption><image:title>submit-a-research-brief-2-1024x535-6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-09-00-17-1042-PM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-09-00-17-1042-PM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-09-00-17-1042-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-94-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-94-1</image:caption><image:title>Copy-of-Sample-for-blog-post-94-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages-1448284790-1</image:caption><image:title>GettyImages-1448284790-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/sector/agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Global-Agency-cop-432x432.jpg</image:loc><image:caption>Global-Agency-cop-432x432</image:caption><image:title>Global-Agency-cop-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/QuirkAwards188-1-432x432.jpg</image:loc><image:caption>QuirkAwards188-1-432x432</image:caption><image:title>QuirkAwards188-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-2-432x432.jpg</image:loc><image:caption>mrs-oppies-2-432x432</image:caption><image:title>mrs-oppies-2-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Brand-Analysis.png</image:loc><image:caption>Brand-Analysis</image:caption><image:title>Brand-Analysis</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Best-Data-Collection.png</image:loc><image:caption>Best-Data-Collection</image:caption><image:title>Best-Data-Collection</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTYcrop-432x432.jpg</image:loc><image:caption>AOTYcrop-432x432</image:caption><image:title>AOTYcrop-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-96-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-96-1</image:caption><image:title>Copy-of-Sample-for-blog-post-96-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrs-oppies-432x410</image:caption><image:title>mrs-oppies-432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1678188140-1-1.jpg</image:loc><image:caption>GettyImages-1678188140-1-1</image:caption><image:title>GettyImages-1678188140-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-1090x545.png</image:loc><image:caption>Agriculture</image:caption><image:title>WIM_Agriculture-2-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Optimized-image-13-1-432x432.jpg</image:loc><image:caption>Optimized-image-13-1-432x432</image:caption><image:title>Optimized-image-13-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Agriculture-Sector-46x46.png</image:loc><image:caption>IC_Agriculture-Sector-46x46</image:caption><image:title>IC_Agriculture-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176-2.jpg</image:loc><image:caption>GettyImages-1644970176-2</image:caption><image:title>GettyImages-1644970176-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTY_MR1-432x432</image:caption><image:title>AOTY_MR1-432x432</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/service/activation-workshops/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191118_photo-1491895200222-0fc4a4c35e18-scaled.jpg</image:loc><image:caption>20191118_photo-1491895200222-0fc4a4c35e18-scaled</image:caption><image:title>20191118_photo-1491895200222-0fc4a4c35e18-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Activation%20workshops_1090x545.jpg</image:loc><image:caption>activation workshops</image:caption><image:title>WIM_Activation workshops_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshops-scaled-407x186-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-consumer-segments-in-the-automotive-industry-9-types-of-car-buyers-and-their-personas/</loc><lastmod>2025-11-11</lastmod></url><url><loc>https://kadence.com/knowledge/the-organic-wave-global-trends-and-consumer-attitudes-shaping-the-future-of-food/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fair-Price.png</image:loc><image:caption>Fair-Price</image:caption><image:title>Fair-Price</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/24-Mantra-India-1024x441.png</image:loc><image:caption>24-Mantra-India-1024x441</image:caption><image:title>24-Mantra-India-1024x441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pioneers-in-organic-transition.png</image:loc><image:caption>pioneers-in-organic-transition</image:caption><image:title>pioneers-in-organic-transition</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/East-Bali-Cashews-1024x679.png</image:loc><image:caption>East-Bali-Cashews-1024x679</image:caption><image:title>East-Bali-Cashews-1024x679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Abel-and-Cole-UK.png</image:loc><image:caption>Abel-and-Cole-UK</image:caption><image:title>Abel-and-Cole-UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>travel-trends</image:caption><image:title>5-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Oisix-ra-daichi-Inc_-Japan-1024x576.png</image:loc><image:caption>Oisix-ra-daichi-Inc_-Japan-1024x576</image:caption><image:title>Oisix-ra-daichi-Inc_-Japan-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1388211635.jpg</image:loc><image:caption>GettyImages-1388211635</image:caption><image:title>GettyImages-1388211635</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Organic-Valley-Milk-1024x557.png</image:loc><image:caption>Organic-Valley-Milk-1024x557</image:caption><image:title>Organic-Valley-Milk-1024x557</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/sector/consumer-goods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTY_MR1-432x432</image:caption><image:title>AOTY_MR1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-1090x545.png</image:loc><image:caption>WIM_Consumer-Goods-1090x545</image:caption><image:title>WIM_Consumer-Goods-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Packaged-Consumer-Goods.svg</image:loc><image:caption>IC_Packaged-Consumer-Goods</image:caption><image:title>IC_Packaged-Consumer-Goods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046-2.jpg</image:loc><image:caption>GettyImages-843874046-2</image:caption><image:title>GettyImages-843874046-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2</image:caption><image:title>giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-9-2.png</image:loc><image:caption>Template-Sample-for-blog-post-9-2</image:caption><image:title>Template-Sample-for-blog-post-9-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/digital-citizens-expect-consumer-grade-experiences/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/knowledge/the-art-of-storytelling-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Share_a_Coke1.png</image:loc><image:caption>Share_a_Coke1</image:caption><image:title>Share_a_Coke1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-814167708-scaled.jpg</image:loc><image:caption>GettyImages-814167708-scaled</image:caption><image:title>GettyImages-814167708-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hubspot-stat.png</image:loc><image:caption>Hubspot-stat</image:caption><image:title>Hubspot-stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/John-Lewis-Copy-1.png</image:loc><image:caption>John-Lewis-Copy-1</image:caption><image:title>John-Lewis-Copy-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier.png</image:loc><image:caption>Glossier</image:caption><image:title>Glossier</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/According-to-research.png</image:loc><image:caption>According-to-research</image:caption><image:title>According-to-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Innocent-Drinks.png</image:loc><image:caption>Innocent-Drinks</image:caption><image:title>Innocent-Drinks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Think-Different.png</image:loc><image:caption>Think-Different</image:caption><image:title>Think-Different</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dove.png</image:loc><image:caption>Dove</image:caption><image:title>Dove</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Titan.png</image:loc><image:caption>Titan</image:caption><image:title>Titan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TOMS.png</image:loc><image:caption>TOMS</image:caption><image:title>TOMS</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lululemon-1.png</image:loc><image:caption>Lululemon-1</image:caption><image:title>Lululemon-1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/ja/service/central-location-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Central-location-testing-CLT-1090x545.jpg</image:loc><image:caption>Central location testing (CLT)</image:caption><image:title>WIM_Central-location-testing-CLT-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan 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office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-and-types-of-research-design-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1337400405-scaled.jpg</image:loc><image:caption>GettyImages-1337400405-scaled</image:caption><image:title>GettyImages-1337400405-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/generation-x-the-silent-disruptors-shaping-the-future-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-63.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-63</image:caption><image:title>Copy-of-Sample-for-blog-post-63</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-11-2025-08-52-54-7227-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-11-2025-08-52-54-7227-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-11-2025-08-52-54-7227-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Global-Gen-X-Trailblazers-983x1024.png</image:loc><image:caption>Global-Gen-X-Trailblazers-983x1024</image:caption><image:title>Global-Gen-X-Trailblazers-983x1024</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-experience-edge-how-brand-experience-management-propels-business-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/LePetitChefLondonReview-1024x683-2.jpg</image:loc><image:caption>LePetitChefLondonReview-1024x683-2</image:caption><image:title>LePetitChefLondonReview-1024x683-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages-1181221370-500x483</image:caption><image:title>GettyImages-1181221370-500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-b2b-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-73.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-73</image:caption><image:title>Copy-of-Sample-for-blog-post-73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brand-analysis</image:caption><image:title>1-32-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/ja/knowledge/why-qualitative-research-has-made-itself-replaceable/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500.jpg</image:loc><image:caption>20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500</image:caption><image:title>20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-the-grocery-aisle-tells-us-about-the-global-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2173025990-1.jpg</image:loc><image:caption>GettyImages-2173025990-1</image:caption><image:title>GettyImages-2173025990-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-08-50-54-7845-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-08-50-54-7845-PM</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-08-50-54-7845-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-Size-Calculator-calculate-now-1024x536-1.png</image:loc><image:caption>Sample-Size-Calculator-calculate-now-1024x536-1</image:caption><image:title>Sample-Size-Calculator-calculate-now-1024x536-1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-charlotte</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-measure-brand-recall-in-diverse-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brand-analysis</image:caption><image:title>1-32-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85-2.png</image:loc><image:caption>Sample-for-blog-post-85-2</image:caption><image:title>Sample-for-blog-post-85-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-35-2</image:caption><image:title>Copy-of-Sample-for-blog-post-35-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-conscious-consumer-is-setting-new-terms-in-manufacturing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages-1576384659-2</image:caption><image:title>GettyImages-1576384659-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Figure2_US_PrivateSector_RenewableEnergy_Expectation%20(1).png</image:loc><image:caption>Figure2_US_PrivateSector_RenewableEnergy_Expectation (1)</image:caption><image:title>Figure2_US_PrivateSector_RenewableEnergy_Expectation (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Figure1_UK_Environmental_Credentials_Selection%20(1).png</image:loc><image:caption>UK environmental credentials</image:caption><image:title>Figure1_UK_Environmental_Credentials_Selection (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner-1920-x-900-px-1</image:caption><image:title>Banner-1920-x-900-px-1</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/helping-a-major-airport-to-measure-and-amplify-their-marketing-impact/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356987794.jpg</image:loc><image:caption>GettyImages-1356987794</image:caption><image:title>GettyImages-1356987794</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/ja/knowledge/why-japans-convenience-economy-exposes-weak-brand-assumptions</loc><image:image><image:loc>https://kadence.com/hubfs/Walmart-Seiyu-Japan-case-study.png</image:loc><image:caption>Walmart-Seiyu-Japan-case-study</image:caption><image:title>Walmart-Seiyu-Japan-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages-1351767347-1</image:caption><image:title>GettyImages-1351767347-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/seven-eleven-in-japan-market-entry.png</image:loc><image:caption>seven-eleven-in-japan-market-entry</image:caption><image:title>seven-eleven-in-japan-market-entry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lawson-Loppi-in-Japan-convenience-stores.png</image:loc><image:caption>Lawson-Loppi-in-Japan-convenience-stores</image:caption><image:title>Lawson-Loppi-in-Japan-convenience-stores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-05-15</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:caption><image:title>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-86-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-86-1</image:caption><image:title>Copy-of-Sample-for-blog-post-86-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/research-crickets-biggest-advertising-moment-what-worked-in-ipl-2024-ads-and-whats-next-for-sports-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages-1402084914</image:caption><image:title>GettyImages-1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ais-great-divide-east-vs-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AIs-Great-Divide-banner.png</image:loc><image:caption>AIs-Great-Divide-banner</image:caption><image:title>AIs-Great-Divide-banner</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/knowledge/when-temporary-frugality-becomes-permanent-behaviour/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Auto-Trends-two-wheelers-Trend%201-.png</image:loc><image:caption>Auto-Trends-two-wheelers-Trend 1-</image:caption><image:title>Auto-Trends-two-wheelers-Trend 1-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-08-09</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-25-music-ai-rights-revenue-and-creation-with-simmi-singh/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh-1.png</image:loc><image:caption>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh-1</image:caption><image:title>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Simmi%20Singh%20Headshot.jpg</image:loc><image:caption>Simmi Singh Headshot</image:caption><image:title>Simmi Singh Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/conversational-ais-role-in-uncovering-multicultural-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-06-54-29-0554-PM.png</image:loc><image:caption>4-2-1024x535-Sep-19-2025-06-54-29-0554-PM</image:caption><image:title>4-2-1024x535-Sep-19-2025-06-54-29-0554-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sample-for-blog-post-60-1</image:caption><image:title>Sample-for-blog-post-60-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-06-54-45-0442-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-06-54-45-0442-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-06-54-45-0442-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/knowledge/zalphas-navigate-the-bridge-between-gen-z-and-alpha/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282.jpg</image:loc><image:caption>GettyImages-1309559282</image:caption><image:title>GettyImages-1309559282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-16-1024x535.png</image:loc><image:caption>Opportunity-analysis-16-1024x535</image:caption><image:title>Opportunity-analysis-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/All-birds-brand-case-study.png</image:loc><image:caption>All-birds-brand-case-study</image:caption><image:title>All-birds-brand-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages-1144234644</image:caption><image:title>GettyImages-1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-11-2025-07-53-09-7927-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-11-2025-07-53-09-7927-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-11-2025-07-53-09-7927-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Perfect-dairy-brand-case-study-gen-alpha.png</image:loc><image:caption>Perfect-dairy-brand-case-study-gen-alpha</image:caption><image:title>Perfect-dairy-brand-case-study-gen-alpha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/All-birds-case-study.png</image:loc><image:caption>All-birds-case-study</image:caption><image:title>All-birds-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-united-kingdom/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ben.jpg</image:loc><image:caption>Ben</image:caption><image:title>Ben</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/James.jpg</image:loc><image:caption>James</image:caption><image:title>James</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIM_careers_Teams_006</image:caption><image:title>WIM_careers_Teams_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1347665170-scaled-1.jpg</image:loc><image:caption>GettyImages-1347665170-scaled-1</image:caption><image:title>GettyImages-1347665170-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-UK-team.jpg</image:loc><image:caption>Kadence-UK-team</image:caption><image:title>WIM_Kadence-UK-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk1.jpg</image:loc><image:caption>WIM_kadence-uk1</image:caption><image:title>WIM_kadence-uk1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team1.jpg</image:loc><image:caption>WIM_kadence-uk-team1</image:caption><image:title>WIM_kadence-uk-team1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas-team_370x360_002.jpg</image:loc><image:caption>WIM_Americas-team_370x360_002</image:caption><image:title>WIM_Americas-team_370x360_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Katrin-Scheibert.png</image:loc><image:caption>Katrin-Scheibert</image:caption><image:title>Katrin-Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-team-culture-uk.jpg</image:loc><image:caption>WIM_kadence-team-culture-uk</image:caption><image:title>WIM_kadence-team-culture-uk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk.jpg</image:loc><image:caption>WIM_kadence-uk</image:caption><image:title>WIM_kadence-uk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Leslee-Frost.jpg</image:loc><image:caption>Leslee-Frost</image:caption><image:title>Leslee-Frost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team.jpg</image:loc><image:caption>WIM_kadence-uk-team</image:caption><image:title>WIM_kadence-uk-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mei-Anne.jpg</image:loc><image:caption>Mei-Anne</image:caption><image:title>Mei-Anne</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/case-study-from-slump-to-success-how-remote-work-resurrected-airbnb-post-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages-1605071015</image:caption><image:title>GettyImages-1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>types-of-traveler-personas</image:caption><image:title>Travel-Wanderlust-Unveiled-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157.jpg</image:loc><image:caption>GettyImages-1369301157</image:caption><image:title>GettyImages-1369301157</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-evolution-of-the-vietnamese-consumer-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sample-for-blog-post-52</image:caption><image:title>Sample-for-blog-post-52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1.jpg</image:loc><image:caption>GettyImages-1134712378-1</image:caption><image:title>GettyImages-1134712378-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-b2b-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages-2048631679</image:caption><image:title>GettyImages-2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-elections-shape-market-dynamics-and-consumer-preferences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1251737231.jpg</image:loc><image:caption>GettyImages-1251737231</image:caption><image:title>GettyImages-1251737231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-10-inside-the-mind-of-the-consumer-with-danielle-blugrind/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Danielle-Blugrind-Headshot.jpeg</image:loc><image:caption>Danielle-Blugrind-Headshot</image:caption><image:title>Danielle-Blugrind-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODE-X-8</image:caption><image:title>EPISODE-X-8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://kadence.com/ja/about/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/20190802_143707-scaled.jpg</image:loc><image:caption>20190802_143707-scaled</image:caption><image:title>20190802_143707-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/Kadence-About-banner_1418x534.jpg</image:loc><image:caption>Kadence-About-banner_1418x534</image:caption><image:title>Kadence-About-banner_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TP_Kouei-Kaku-600x600</image:caption><image:title>TP_Kouei-Kaku-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TP_Sarvjeet-484x600</image:caption><image:title>TP_Sarvjeet-484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WI_green-speach-25x27</image:caption><image:title>WI_green-speach-25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WI_green-globe-13x18</image:caption><image:title>WI_green-globe-13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><lastmod>2025-10-17</lastmod></url><url><loc>https://kadence.com/podcast/ep-17-exploring-human-centered-design-with-yasir-drabu-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode-17-Podcast-episode-covers-1</image:caption><image:title>Episode-17-Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Yasir-Headshot.png</image:loc><image:caption>Yasir-Headshot</image:caption><image:title>Yasir-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-use-of-text-analytics-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1296964974-1.jpg</image:loc><image:caption>GettyImages-1296964974-1</image:caption><image:title>GettyImages-1296964974-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/free-report-about-face-emerging-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/brochure-cover_about-face-247x300.png</image:loc><image:caption>brochure-cover_about-face-247x300</image:caption><image:title>brochure-cover_about-face-247x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock-1326636206-scaled</image:caption><image:title>iStock-1326636206-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-the-charts-mastering-the-art-of-data-storytelling/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1483542476-2.jpg</image:loc><image:caption>GettyImages-1483542476-2</image:caption><image:title>GettyImages-1483542476-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-03-54-11-8063-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-03-54-11-8063-PM</image:caption><image:title>US-1024x535-Sep-19-2025-03-54-11-8063-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-obscurity-to-clarity-how-transparency-revolutionizes-sustainability-reporting/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sample-for-blog-post-10-2</image:caption><image:title>Sample-for-blog-post-10-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-Sep-19-2025-08-52-25-8948-PM.png</image:loc><image:caption>Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-Sep-19-2025-08-52-25-8948-PM</image:caption><image:title>Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-Sep-19-2025-08-52-25-8948-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-08-52-42-9432-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-08-52-42-9432-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-08-52-42-9432-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-a-car-clinic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194679269-1.jpg</image:loc><image:caption>GettyImages-1194679269-1</image:caption><image:title>GettyImages-1194679269-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-germany</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-decline-of-department-stores-understanding-changing-consumer-preferences-and-the-future-of-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-958770796-1.jpg</image:loc><image:caption>GettyImages-958770796-1</image:caption><image:title>GettyImages-958770796-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-Sep-19-2025-08-54-09-4622-PM.png</image:loc><image:caption>Whos-Shaping-the-auto-market-1024x535-Sep-19-2025-08-54-09-4622-PM</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535-Sep-19-2025-08-54-09-4622-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-3-the-importance-of-security-and-privacy-for-consumers-with-roland-cloutier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Roland-Cloutier.jpeg</image:loc><image:caption>Roland-Cloutier</image:caption><image:title>Roland-Cloutier</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ep3%20featured%20img.png</image:loc><image:caption>ep3 featured img</image:caption><image:title>ep3 featured img</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/case-study/validating-an-internal-brand-proposition-for-smus-post-graduate-programme/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education-1000x1000</image:caption><image:title>Education-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-asia-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Conducting-Online-Research-in-Asia-Small-223x300.png</image:loc><image:caption>Conducting-Online-Research-in-Asia-Small-223x300</image:caption><image:title>Conducting-Online-Research-in-Asia-Small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/power-of-brand-analysis-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages-1336515431-scaled</image:caption><image:title>GettyImages-1336515431-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Cover-1-212x300.png</image:loc><image:caption>Cover-1-212x300</image:caption><image:title>Cover-1-212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/knowledge/why-transactional-rewards-are-losing-their-grip-on-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Transactional%20Rewards%20Are%20Losing%20Their%20Grip.jpg</image:loc><image:caption>Why Transactional Rewards Are Losing Their Grip</image:caption><image:title>Why Transactional Rewards Are Losing Their Grip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/service/online-panels-and-online-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online-panels-and-surveys_1090x545.jpg</image:loc><image:caption>Online panels and surveys</image:caption><image:title>WIM_Online-panels-and-surveys_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/office/vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1-1.jpg</image:loc><image:caption>GettyImages-1490902557-1-1</image:caption><image:title>GettyImages-1490902557-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-86-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-86-1</image:caption><image:title>Copy-of-Sample-for-blog-post-86-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Vietnam_1418x534.gif</image:loc><image:caption>Slider Vietnam</image:caption><image:title>WIM_Slider-Vietnam_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Vietnam_720x216.jpg</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_Kadence-Vietnam_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:caption><image:title>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1-1.jpg</image:loc><image:caption>GettyImages-1134712378-1-1</image:caption><image:title>GettyImages-1134712378-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52-1.png</image:loc><image:caption>Sample-for-blog-post-52-1</image:caption><image:title>Sample-for-blog-post-52-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Vietnam-e1595424346393-1024x598-1.png</image:loc><image:caption>Kadence-Vietnam-e1595424346393-1024x598-1</image:caption><image:title>Kadence-Vietnam-e1595424346393-1024x598-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>Dam Mai Ngan</image:caption><image:title>TP_Dam-Mai-Ngan_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Vietnam_1024x766.png</image:loc><image:caption>Hanoi</image:caption><image:title>WIM_Vietnam_1024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-16-ai-ethics-and-impact-with-neeti-shukla-mehta/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Neeti-Mehta-Shukla-3.jpg</image:loc><image:caption>Neeti-Mehta-Shukla-3</image:caption><image:title>Neeti-Mehta-Shukla-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcast-episode-covers-1</image:caption><image:title>Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/when-the-world-cant-sleep-markets-wake-up/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Much-Sleep-Do-People-Get-Around-the-World.png</image:loc><image:caption>How-Much-Sleep-Do-People-Get-Around-the-World</image:caption><image:title>How-Much-Sleep-Do-People-Get-Around-the-World</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2161407534.jpg</image:loc><image:caption>GettyImages-2161407534</image:caption><image:title>GettyImages-2161407534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who-is-Competing-for-the-Sleep-Consumer.png</image:loc><image:caption>Who-is-Competing-for-the-Sleep-Consumer</image:caption><image:title>Who-is-Competing-for-the-Sleep-Consumer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2026-06-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-japans-pet-owners-wantand-how-brands-can-deliver/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/fast-food-gets-personal-as-consumers-demand-more-choice-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Forbes-JS-article.png</image:loc><image:caption>Forbes-JS-article</image:caption><image:title>Forbes-JS-article</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/reshaping-product-launches-in-the-world-of-subscription-fatigue/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Reshaping%20Product%20Launches%20in%20a%20World%20of%20Subscription%20Fatigue.jpg</image:loc><image:caption>Reshaping Product Launches in a World of Subscription Fatigue</image:caption><image:title>Reshaping Product Launches in a World of Subscription Fatigue</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-appeal-to-the-eco-conscious-traveler/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-595352482.jpg</image:loc><image:caption>GettyImages-595352482</image:caption><image:title>GettyImages-595352482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages-1307361584</image:caption><image:title>GettyImages-1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/market-entry-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Diverse-and-multicultural.png</image:loc><image:caption>UK-Diverse-and-multicultural</image:caption><image:title>UK-Diverse-and-multicultural</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Health-Conscious-1.png</image:loc><image:caption>UK-Health-Conscious-1</image:caption><image:title>UK-Health-Conscious-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Price-Sensitive.png</image:loc><image:caption>UK-Price-Sensitive</image:caption><image:title>UK-Price-Sensitive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Early-Adopters-of-Tech.png</image:loc><image:caption>UK-Early-Adopters-of-Tech</image:caption><image:title>UK-Early-Adopters-of-Tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Experiential-Consumers.png</image:loc><image:caption>UK-Experiential-Consumers</image:caption><image:title>UK-Experiential-Consumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Market-Entry-steps-2-1.png</image:loc><image:caption>UK-Market-Entry-steps-2-1</image:caption><image:title>UK-Market-Entry-steps-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Brand-Conscious.png</image:loc><image:caption>UK-Brand-Conscious</image:caption><image:title>UK-Brand-Conscious</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages-451572543</image:caption><image:title>GettyImages-451572543</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ozempic-effect-how-consumer-behaviors-are-shifting-across-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-06-48-38-9619-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-06-48-38-9619-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-06-48-38-9619-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2155855105-1.jpg</image:loc><image:caption>GettyImages-2155855105-1</image:caption><image:title>GettyImages-2155855105-1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/how-brands-can-tap-into-the-global-influence-of-chinese-new-year/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sample-for-blog-post-15</image:caption><image:title>Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-1024x719.png</image:loc><image:caption>Nike-1024x719</image:caption><image:title>Nike-1024x719</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>travel-trends</image:caption><image:title>5-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Burberry-1200x674-2.png</image:loc><image:caption>Burberry-1200x674-2</image:caption><image:title>Burberry-1200x674-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled.jpg</image:loc><image:caption>closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled</image:caption><image:title>closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/zalphas-navigating-the-bridge-between-gen-z-and-alpha/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-16-1024x535-1.png</image:loc><image:caption>Opportunity-analysis-16-1024x535-1</image:caption><image:title>Opportunity-analysis-16-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-09-02-25-3278-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-09-02-25-3278-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-09-02-25-3278-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282-1.jpg</image:loc><image:caption>GettyImages-1309559282-1</image:caption><image:title>GettyImages-1309559282-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-61-2</image:caption><image:title>Copy-of-Sample-for-blog-post-61-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-55-59-6025-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-55-59-6025-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-55-59-6025-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-nintendo-conquered-the-uk-market-and-changed-gaming-forever-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wii-fit-2.png</image:loc><image:caption>wii-fit-2</image:caption><image:title>wii-fit-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mario-Kart-DS-2.png</image:loc><image:caption>Mario-Kart-DS-2</image:caption><image:title>Mario-Kart-DS-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-1-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-89-1-2</image:caption><image:title>Copy-of-Sample-for-blog-post-89-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wii-game-2.png</image:loc><image:caption>wii-game-2</image:caption><image:title>wii-game-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nintendo-ad-1024x512.png</image:loc><image:caption>Nintendo-ad-1024x512</image:caption><image:title>Nintendo-ad-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Why millennials demand work-life balance</image:caption><image:title>Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Just-Dance-2.png</image:loc><image:caption>Just-Dance-2</image:caption><image:title>Just-Dance-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-personas-to-purchase-logic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:caption><image:title>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-strategic-edge-of-early-prototyping-in-product-development-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-27-1024x535-1.png</image:loc><image:caption>Opportunity-analysis-27-1024x535-1</image:caption><image:title>Opportunity-analysis-27-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/5-major-challenges-of-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/5%20Major%20Challenges%20of%20Market%20Segmentation%20and%20How%20to%20Mitigate%20Them.jpg</image:loc><image:caption>5 Major Challenges of Market Segmentation and How to Mitigate Them</image:caption><image:title>5 Major Challenges of Market Segmentation and How to Mitigate Them</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535</image:caption><image:title>General-The-Future-of-Finance-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/why-resale-value-is-starting-to-shape-what-people-buy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-08-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-complete-market-research-survey-guide/</loc><lastmod>2025-11-17</lastmod></url><url><loc>https://kadence.com/zh-cn/services-category/online-and-offline-fieldwork-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WI_recruitment</image:caption><image:title>WI_recruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WI_central-location-testing</image:caption><image:title>WI_central-location-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WI_expert-interviews</image:caption><image:title>WI_expert-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WI_neuroscience</image:caption><image:title>WI_neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WI_telephone-depth-interviews</image:caption><image:title>WI_telephone-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WI_insight-activation-1</image:caption><image:title>WI_insight-activation-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Fieldwork%20services.jpg</image:loc><image:caption>Fieldwork services</image:caption><image:title>Fieldwork services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WI_sensory-research</image:caption><image:title>WI_sensory-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WI_headset</image:caption><image:title>WI_headset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-evs-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-02-49-34-0572-PM.png</image:loc><image:caption>General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-02-49-34-0572-PM</image:caption><image:title>General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-02-49-34-0572-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-42-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-42-1</image:caption><image:title>Copy-of-Sample-for-blog-post-42-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/service/campaign-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Campaign-development_1090x545.jpg</image:loc><image:caption>Campaign development</image:caption><image:title>WIM_Campaign-development_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/food-industry-trends-for-2020-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134135157-scaled.jpg</image:loc><image:caption>GettyImages-1134135157-scaled</image:caption><image:title>GettyImages-1134135157-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-psychology-of-fomo-urgency-and-scarcity-and-how-brands-use-it/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keeping-up-with-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T101804_383.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-25T101804_383</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-25T101804_383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/concept-testing-vs-test-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599.jpg</image:loc><image:caption>green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599</image:caption><image:title>green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/future-of-marketing-report-2019/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/AMA-small-223x300.png</image:loc><image:caption>AMA-small-223x300</image:caption><image:title>AMA-small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMA-scaled</image:caption><image:title>AMA-scaled</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-12-podcast-marketing-with-empathy-with-sandeep-dayal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODE-X-11</image:caption><image:title>EPISODE-X-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sandeep-Headshot-1.png</image:loc><image:caption>Sandeep-Headshot-1</image:caption><image:title>Sandeep-Headshot-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/competitive-analysis-evaluating-your-place-in-the-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-09-19-43-8705-AM.png</image:loc><image:caption>1-1-1024x535-Sep-16-2025-09-19-43-8705-AM</image:caption><image:title>1-1-1024x535-Sep-16-2025-09-19-43-8705-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bill-Gates-your-most-unhappy-customers.png</image:loc><image:caption>Bill-Gates-your-most-unhappy-customers</image:caption><image:title>Bill-Gates-your-most-unhappy-customers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Questions-Every-Brand-Should-Know-About-Their-Competitors_-Who-are-your-direct-competitors-Identify-your-top-competitors-and-research-their-strategie-Sep-16-2025-09-19-22-5773-AM.png</image:loc><image:caption>Questions-Every-Brand-Should-Know-About-Their-Competitors_-Who-are-your-direct-competitors-Identify-your-top-competitors-and-research-their-strategie-Sep-16-2025-09-19-22-5773-AM</image:caption><image:title>Questions-Every-Brand-Should-Know-About-Their-Competitors_-Who-are-your-direct-competitors-Identify-your-top-competitors-and-research-their-strategie-Sep-16-2025-09-19-22-5773-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/74-of-CMOs-stat.png</image:loc><image:caption>74-of-CMOs-stat</image:caption><image:title>74-of-CMOs-stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Competitive-Intelligence.png</image:loc><image:caption>Competitive-Intelligence</image:caption><image:title>Competitive-Intelligence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sample-for-blog-post-67</image:caption><image:title>Sample-for-blog-post-67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HBR-stat.png</image:loc><image:caption>HBR-stat</image:caption><image:title>HBR-stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/sample-size-calculator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545</image:caption><image:title>jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_tooltip.png</image:loc><image:caption>IC_tooltip</image:caption><image:title>IC_tooltip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/knowledge/customer-journey-mapping-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled.jpg</image:loc><image:caption>GettyImages-1278695300-scaled</image:caption><image:title>GettyImages-1278695300-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879.jpg</image:loc><image:caption>GettyImages-1346682879</image:caption><image:title>GettyImages-1346682879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/global-trends-in-preventive-healthcare-for-pets/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PetPace-unboxing-with-micah-1.jpg</image:loc><image:caption>PetPace-unboxing-with-micah-1</image:caption><image:title>PetPace-unboxing-with-micah-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-04-03-11-6432-PM.png</image:loc><image:caption>General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-04-03-11-6432-PM</image:caption><image:title>General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-04-03-11-6432-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T131957_851-1</image:caption><image:title>Sample-for-blog-post-2024-07-19T131957_851-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-banner-1536x605-1-1024x403-1.jpg</image:loc><image:caption>Blog-banner-1536x605-1-1024x403-1</image:caption><image:title>Blog-banner-1536x605-1-1024x403-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/b2b-market-research-a-guide-to-conducting-impactful-executive-interviews-copy-of-seo-template/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-17</image:caption><image:title>Copy-of-Sample-for-blog-post-17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-1.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576-1</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41.png</image:loc><image:caption>Sample-for-blog-post-41</image:caption><image:title>Sample-for-blog-post-41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:caption><image:title>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-mobile-first-surveys-are-transforming-global-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Designing-Effective-Mobile-First-Surveys-2.png</image:loc><image:caption>Designing-Effective-Mobile-First-Surveys-2</image:caption><image:title>Designing-Effective-Mobile-First-Surveys-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Forsta-1024x620-2.png</image:loc><image:caption>Forsta-1024x620-2</image:caption><image:title>Forsta-1024x620-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/browsers-1024x452-2.png</image:loc><image:caption>browsers-1024x452-2</image:caption><image:title>browsers-1024x452-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-08-58-35-1491-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-08-58-35-1491-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-08-58-35-1491-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-63-2.png</image:loc><image:caption>Sample-for-blog-post-63-2</image:caption><image:title>Sample-for-blog-post-63-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Optimize-design-2.png</image:loc><image:caption>Optimize-design-2</image:caption><image:title>Optimize-design-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Time-on-Mobile-phones-683x1024-2.png</image:loc><image:caption>Time-on-Mobile-phones-683x1024-2</image:caption><image:title>Time-on-Mobile-phones-683x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/guide-8-types-of-beauty-buyers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Beauty-Personas-Updated-300x169.png</image:loc><image:caption>Beauty-Personas-Updated-300x169</image:caption><image:title>Beauty-Personas-Updated-300x169</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages-1338764219</image:caption><image:title>GettyImages-1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/ja/case-study/developing-a-future-focused-digital-product-strategy-for-wall-street-journal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rd page hero sec</image:caption><image:title>3rd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-indian-consumers-through-fieldwork-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-81-1</image:caption><image:title>Copy-of-Sample-for-blog-post-81-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-06-54-45-0442-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-06-54-45-0442-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-06-54-45-0442-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sample-for-blog-post-39-1</image:caption><image:title>Sample-for-blog-post-39-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-06-38-53-4196-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-06-38-53-4196-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-06-38-53-4196-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/why-you-cant-afford-to-skip-market-research-during-times-of-uncertainty/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-11-14-24-0255-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-11-14-24-0255-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-11-14-24-0255-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-68.png</image:loc><image:caption>Sample-for-blog-post-68</image:caption><image:title>Sample-for-blog-post-68</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdA-hKx_AMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGU_k9-Rb-4wpcPQyF1lS0eS3bc5td-sUHL9n_cEc0N44kvxYDbZ7f8ulimZqerMxJ6-altl.png</image:loc><image:caption>Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdA-hKx_AMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGU_k9-Rb-4wpcPQyF1lS0eS3bc5td-sUHL9n_cEc0N44kvxYDbZ7f8ulimZqerMxJ6-altl</image:caption><image:title>Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdA-hKx_AMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGU_k9-Rb-4wpcPQyF1lS0eS3bc5td-sUHL9n_cEc0N44kvxYDbZ7f8ulimZqerMxJ6-altl</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-11-14-26-1550-AM.png</image:loc><image:caption>3-36-1024x535-Sep-16-2025-11-14-26-1550-AM</image:caption><image:title>3-36-1024x535-Sep-16-2025-11-14-26-1550-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/service/market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled-2.jpg</image:loc><image:caption>charles-deluvio-GlavtG-umzE-unsplash-scaled-2</image:caption><image:title>charles-deluvio-GlavtG-umzE-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20market%20sizing.jpg</image:loc><image:caption>What is market sizing</image:caption><image:title>What is market sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>siora-photography-cixohzDpNIo-unsplash-scaled</image:caption><image:title>siora-photography-cixohzDpNIo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20Sizing_1090x545.jpg</image:loc><image:caption>Market Sizing</image:caption><image:title>WIM_Market Sizing_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015-2.jpg</image:loc><image:caption>GettyImages-1425794015-2</image:caption><image:title>GettyImages-1425794015-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11-1.png</image:loc><image:caption>Template-Sample-for-blog-post-11-1</image:caption><image:title>Template-Sample-for-blog-post-11-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chinese-New_year-Celebrated-Around-the-world.png</image:loc><image:caption>Chinese-New_year-Celebrated-Around-the-world</image:caption><image:title>Chinese-New_year-Celebrated-Around-the-world</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-minneapolis</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/elevating-market-research-insights-through-visual-communication/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204561139-1.jpg</image:loc><image:caption>GettyImages-1204561139-1</image:caption><image:title>GettyImages-1204561139-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-Research-Insights-from-Ovum-1024x896.jpg</image:loc><image:caption>Market-Research-Insights-from-Ovum-1024x896</image:caption><image:title>Market-Research-Insights-from-Ovum-1024x896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bubble-Tea-1024x576.png</image:loc><image:caption>Bubble-Tea-1024x576</image:caption><image:title>Bubble-Tea-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-Research-Insights-from-Asahi-1024x703.png</image:loc><image:caption>Market-Research-Insights-from-Asahi-1024x703</image:caption><image:title>Market-Research-Insights-from-Asahi-1024x703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Syf6RTtXcNDSeLjFsr24Vkp6-yiaKMyquUPpowq92M8zXlHs8Y6ntHGU_6tNZtpj2CHuorI-MEUkDM7lJgPXn0xqIcO_5ZzgRc0nZ3YLynmsHj_mX2nzRs5WrQwtpR-IR4h4d6SO1IzXGLq5OlbXR.jpg</image:loc><image:caption>Syf6RTtXcNDSeLjFsr24Vkp6-yiaKMyquUPpowq92M8zXlHs8Y6ntHGU_6tNZtpj2CHuorI-MEUkDM7lJgPXn0xqIcO_5ZzgRc0nZ3YLynmsHj_mX2nzRs5WrQwtpR-IR4h4d6SO1IzXGLq5OlbXR</image:caption><image:title>Syf6RTtXcNDSeLjFsr24Vkp6-yiaKMyquUPpowq92M8zXlHs8Y6ntHGU_6tNZtpj2CHuorI-MEUkDM7lJgPXn0xqIcO_5ZzgRc0nZ3YLynmsHj_mX2nzRs5WrQwtpR-IR4h4d6SO1IzXGLq5OlbXR</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/An-Exploration-into-Research-in-APAC-1024x771.png</image:loc><image:caption>An-Exploration-into-Research-in-APAC-1024x771</image:caption><image:title>An-Exploration-into-Research-in-APAC-1024x771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-17-2025-03-51-57-2818-AM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-17-2025-03-51-57-2818-AM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-17-2025-03-51-57-2818-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-04-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-fast-food-flip-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1151535170-591x216.jpg</image:loc><image:caption>GettyImages-1151535170-591x216</image:caption><image:title>GettyImages-1151535170-591x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Fast-Food-Flip-cover-2-booklet-1-300x213.png</image:loc><image:caption>global-fast-food-trends</image:caption><image:title>WIM_Fast-Food-Flip-cover-2-booklet-1-300x213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/picking-your-brain-how-neuroscience-unlocks-the-secrets-of-consumer-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-902917088-2.jpg</image:loc><image:caption>GettyImages-902917088-2</image:caption><image:title>GettyImages-902917088-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-02-20-06-6417-PM.png</image:loc><image:caption>11-1-1024x535-Sep-19-2025-02-20-06-6417-PM</image:caption><image:title>11-1-1024x535-Sep-19-2025-02-20-06-6417-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/about/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WI_green-speach-25x27</image:caption><image:title>WI_green-speach-25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/Kadence-About-banner_1418x534.jpg</image:loc><image:caption>Kadence-About-banner_1418x534</image:caption><image:title>Kadence-About-banner_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TP_Sarvjeet-484x600</image:caption><image:title>TP_Sarvjeet-484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WI_green-globe-13x18</image:caption><image:title>WI_green-globe-13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TP_Kouei-Kaku-600x600</image:caption><image:title>TP_Kouei-Kaku-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/20190802_143707-scaled.jpg</image:loc><image:caption>20190802_143707-scaled</image:caption><image:title>20190802_143707-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/en-us/service/usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages-1613148057-2</image:caption><image:title>GettyImages-1613148057-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>Business decision makers Bloomberg</image:caption><image:title>WIM_BloombergMedia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-48-2</image:caption><image:title>Copy-of-Sample-for-blog-post-48-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM</image:caption><image:title>Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usage-and-attitude-studies_1090x545.jpg</image:loc><image:caption>Usage and attitude studies</image:caption><image:title>WIM_Usage-and-attitude-studies_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly 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China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411-2.jpg</image:loc><image:caption>GettyImages-1367886308-e1674148440411-2</image:caption><image:title>GettyImages-1367886308-e1674148440411-2</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-sensory-research-in-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Visual-Storytelling-Design-and-Data-Visualization-as-Insight-Catalysts-1024x535.png</image:loc><image:caption>Visual-Storytelling-Design-and-Data-Visualization-as-Insight-Catalysts-1024x535</image:caption><image:title>Visual-Storytelling-Design-and-Data-Visualization-as-Insight-Catalysts-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-83.png</image:loc><image:caption>Sample-for-blog-post-83</image:caption><image:title>Sample-for-blog-post-83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TpxoChNlPsj-KZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SI-KV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6_U-uWTK-h4_-4ZjVGIcnjlZnKenK.png</image:loc><image:caption>TpxoChNlPsj-KZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SI-KV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6_U-uWTK-h4_-4ZjVGIcnjlZnKenK</image:caption><image:title>TpxoChNlPsj-KZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SI-KV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6_U-uWTK-h4_-4ZjVGIcnjlZnKenK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/V5lDh0RUVVDw9P54XB_svfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxb_H_uhrQcWVt8uTH2Y_NnpD-tCzknkuuN1QlHFN_SNhiC41H2QNiKn7ruf3P25ejsflkGNWePQ_G9EJOf-HREPee4mopU_X.png</image:loc><image:caption>V5lDh0RUVVDw9P54XB_svfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxb_H_uhrQcWVt8uTH2Y_NnpD-tCzknkuuN1QlHFN_SNhiC41H2QNiKn7ruf3P25ejsflkGNWePQ_G9EJOf-HREPee4mopU_X</image:caption><image:title>V5lDh0RUVVDw9P54XB_svfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxb_H_uhrQcWVt8uTH2Y_NnpD-tCzknkuuN1QlHFN_SNhiC41H2QNiKn7ruf3P25ejsflkGNWePQ_G9EJOf-HREPee4mopU_X</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-1024x512-1.png</image:loc><image:caption>Seeds-of-Change-Traceability-Trend-1024x512-1</image:caption><image:title>Seeds-of-Change-Traceability-Trend-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-hawker-centers-to-haute-cuisine-gastronomys-role-in-singapores-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-16-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-16-2</image:caption><image:title>Copy-of-Sample-for-blog-post-16-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-power-of-emotional-triggers-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-92-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-92-1</image:caption><image:title>Copy-of-Sample-for-blog-post-92-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/why-chocolate-sales-are-rising-in-a-health-conscious-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1771403266.jpg</image:loc><image:caption>GettyImages-1771403266</image:caption><image:title>GettyImages-1771403266</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/ais-great-divide-east-vs-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AIs-Great-Divide-banner.png</image:loc><image:caption>AIs-Great-Divide-banner</image:caption><image:title>AIs-Great-Divide-banner</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-fast-food-flip/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1151535170-591x216.jpg</image:loc><image:caption>GettyImages-1151535170-591x216</image:caption><image:title>GettyImages-1151535170-591x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Fast-Food-Flip-cover-2-booklet-1-300x213.png</image:loc><image:caption>global-fast-food-trends</image:caption><image:title>WIM_Fast-Food-Flip-cover-2-booklet-1-300x213</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/insurance-is-learning-to-predict-you</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-psychology-of-fomo-and-how-brands-use-it-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T101804_383-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-25T101804_383-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-25T101804_383-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keeping-up-with-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/design-and-data-visualisation-as-insight-catalysts-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Ftm4sc-lS0J_mImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkd-u31wpOina72GYUb-LpscuO7ZjTClteyCKfltnY9qjfF4-a2mRCZ0edAwgv4alfDEP_E.png</image:loc><image:caption>Ftm4sc-lS0J_mImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkd-u31wpOina72GYUb-LpscuO7ZjTClteyCKfltnY9qjfF4-a2mRCZ0edAwgv4alfDEP_E</image:caption><image:title>Ftm4sc-lS0J_mImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkd-u31wpOina72GYUb-LpscuO7ZjTClteyCKfltnY9qjfF4-a2mRCZ0edAwgv4alfDEP_E</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGw-eZOng5sJWuL3Iel-fXw9dPBC9EzMT2wy-6kt-1K27X4cdr-krOleNuOc1u30r4aCT1ei0K9BZlzyFGjQ_VEcUbG7U3vVeXx18xe2g.png</image:loc><image:caption>luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGw-eZOng5sJWuL3Iel-fXw9dPBC9EzMT2wy-6kt-1K27X4cdr-krOleNuOc1u30r4aCT1ei0K9BZlzyFGjQ_VEcUbG7U3vVeXx18xe2g</image:caption><image:title>luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGw-eZOng5sJWuL3Iel-fXw9dPBC9EzMT2wy-6kt-1K27X4cdr-krOleNuOc1u30r4aCT1ei0K9BZlzyFGjQ_VEcUbG7U3vVeXx18xe2g</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-82.png</image:loc><image:caption>Sample-for-blog-post-82</image:caption><image:title>Sample-for-blog-post-82</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-big-data-and-market-research-converge-to-improve-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages-2231135271</image:caption><image:title>GettyImages-2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/choosing-the-right-approach-qualitative-vs-quantitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>travel-trends</image:caption><image:title>5-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:caption><image:title>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-16-2.png</image:loc><image:caption>Template-Sample-for-blog-post-16-2</image:caption><image:title>Template-Sample-for-blog-post-16-2</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-types-of-pet-parents-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-300x169-3.png</image:loc><image:caption>Pet-owner-Personas-Cover-Page-1-300x169-3</image:caption><image:title>Pet-owner-Personas-Cover-Page-1-300x169-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages-1735408313</image:caption><image:title>GettyImages-1735408313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-concept-testing-breaks-down-when-pricing-is-ongoing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages-2231135271</image:caption><image:title>GettyImages-2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/knowledge/10-trends-transforming-the-pet-care-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535-1.png</image:loc><image:caption>Pet-Owner-Types-1024x535-1</image:caption><image:title>Pet-Owner-Types-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-07-15-at-3_30_53-PM-1024x726.png</image:loc><image:caption>Screen-Shot-2024-07-15-at-3_30_53-PM-1024x726</image:caption><image:title>Screen-Shot-2024-07-15-at-3_30_53-PM-1024x726</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages-1318673904-1</image:caption><image:title>GettyImages-1318673904-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-1-1-1.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-1-1-1</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-1-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-ireland</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-17-exploring-human-centered-design-with-yasir-drabu/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode-17-Podcast-episode-covers-1</image:caption><image:title>Episode-17-Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Yasir-Headshot.png</image:loc><image:caption>Yasir-Headshot</image:caption><image:title>Yasir-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-japans-convenience-economy-exposes-weak-brand-assumptions</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Walmart-Seiyu-Japan-case-study.png</image:loc><image:caption>Walmart-Seiyu-Japan-case-study</image:caption><image:title>Walmart-Seiyu-Japan-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/seven-eleven-in-japan-market-entry.png</image:loc><image:caption>seven-eleven-in-japan-market-entry</image:caption><image:title>seven-eleven-in-japan-market-entry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-894752926%20(1).jpg</image:loc><image:caption>GettyImages-894752926 (1)</image:caption><image:title>GettyImages-894752926 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lawson-Loppi-in-Japan-convenience-stores.png</image:loc><image:caption>Lawson-Loppi-in-Japan-convenience-stores</image:caption><image:title>Lawson-Loppi-in-Japan-convenience-stores</image:title></image:image><lastmod>2026-05-15</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/fast-food-enters-the-subscription-era-as-brands-bet-on-customer-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1805809190-1.jpg</image:loc><image:caption>GettyImages-1805809190-1</image:caption><image:title>GettyImages-1805809190-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Rise-of-Fast-Food-Subscriptions-791x1024-1.png</image:loc><image:caption>The-Rise-of-Fast-Food-Subscriptions-791x1024-1</image:caption><image:title>The-Rise-of-Fast-Food-Subscriptions-791x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Revenue-Uplift-from-Loyalty-Subscription-Programs-791x1024-1.png</image:loc><image:caption>Revenue-Uplift-from-Loyalty-Subscription-Programs-791x1024-1</image:caption><image:title>Revenue-Uplift-from-Loyalty-Subscription-Programs-791x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-united-kingdom/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/James.jpg</image:loc><image:caption>James</image:caption><image:title>James</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-team-culture-uk.jpg</image:loc><image:caption>WIM_kadence-team-culture-uk</image:caption><image:title>WIM_kadence-team-culture-uk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-UK-team.jpg</image:loc><image:caption>Kadence-UK-team</image:caption><image:title>WIM_Kadence-UK-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team1.jpg</image:loc><image:caption>WIM_kadence-uk-team1</image:caption><image:title>WIM_kadence-uk-team1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team.jpg</image:loc><image:caption>WIM_kadence-uk-team</image:caption><image:title>WIM_kadence-uk-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk.jpg</image:loc><image:caption>WIM_kadence-uk</image:caption><image:title>WIM_kadence-uk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk1.jpg</image:loc><image:caption>WIM_kadence-uk1</image:caption><image:title>WIM_kadence-uk1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ben.jpg</image:loc><image:caption>Ben</image:caption><image:title>Ben</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Katrin-Scheibert.png</image:loc><image:caption>Katrin-Scheibert</image:caption><image:title>Katrin-Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Leslee-Frost.jpg</image:loc><image:caption>Leslee-Frost</image:caption><image:title>Leslee-Frost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1347665170-scaled.jpg</image:loc><image:caption>GettyImages-1347665170-scaled</image:caption><image:title>GettyImages-1347665170-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIM_careers_Teams_006</image:caption><image:title>WIM_careers_Teams_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mei-Anne.jpg</image:loc><image:caption>Mei-Anne</image:caption><image:title>Mei-Anne</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/why-refill-in-indonesia-has-to-beat-the-sachet/</loc><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1862015097.jpg</image:loc><image:caption>GettyImages-1862015097</image:caption><image:title>GettyImages-1862015097</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Seno-Buwono-headshot.jpeg</image:loc><image:caption>Seno-Buwono-headshot</image:caption><image:title>Seno-Buwono-headshot</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/understanding-the-shift-in-business-decision-makers-priorities-as-they-enter-a-new-normal-with-bloomberg/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11th page hero sec</image:caption><image:title>11th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/zh-cn/guide-brand-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-missing-piece-in-advertising-brand-promise/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-01-15-at-1_33_37-PM-1-1024x460-1.png</image:loc><image:caption>Screen-Shot-2024-01-15-at-1_33_37-PM-1-1024x460-1</image:caption><image:title>Screen-Shot-2024-01-15-at-1_33_37-PM-1-1024x460-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-01-15-at-1_34_20-PM-1-1024x537-1.png</image:loc><image:caption>Screen-Shot-2024-01-15-at-1_34_20-PM-1-1024x537-1</image:caption><image:title>Screen-Shot-2024-01-15-at-1_34_20-PM-1-1024x537-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1566822931-1.jpg</image:loc><image:caption>GettyImages-1566822931-1</image:caption><image:title>GettyImages-1566822931-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-06-57-00-9837-PM.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-06-57-00-9837-PM</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-06-57-00-9837-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-brands-can-adapt-to-the-social-media-detox-trend-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2045057249-1.jpg</image:loc><image:caption>GettyImages-2045057249-1</image:caption><image:title>GettyImages-2045057249-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bottega-Veneta-brand-social-detox-campaign-1024x507-1.png</image:loc><image:caption>Bottega-Veneta-brand-social-detox-campaign-1024x507-1</image:caption><image:title>Bottega-Veneta-brand-social-detox-campaign-1024x507-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lush-brand-social-detox-campaign-1.png</image:loc><image:caption>Lush-brand-social-detox-campaign-1</image:caption><image:title>Lush-brand-social-detox-campaign-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-03-44-39-5171-PM.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-03-44-39-5171-PM</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-03-44-39-5171-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-75-1024x442-1.png</image:loc><image:caption>1-75-1024x442-1</image:caption><image:title>1-75-1024x442-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/insider-tips-for-conducting-effective-field-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sample-for-blog-post-39</image:caption><image:title>Sample-for-blog-post-39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464787008.jpg</image:loc><image:caption>GettyImages-1464787008</image:caption><image:title>GettyImages-1464787008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1-1024x535-1.png</image:loc><image:caption>7-1-1024x535-1</image:caption><image:title>7-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/gen-x-the-spending-engine-driving-food-beverage-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Family%20Mart%20expansion%20Taiwan.jpg</image:loc><image:caption>Family Mart expansion Taiwan</image:caption><image:title>Family Mart expansion Taiwan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Costco.jpeg</image:loc><image:caption>Costco</image:caption><image:title>Costco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages-2199471153</image:caption><image:title>GettyImages-2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20Drives%20Gen%20X%20Food%20Spending.png</image:loc><image:caption>What Drives Gen X Food Spending</image:caption><image:title>What Drives Gen X Food Spending</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan%20Gen%20X%20Households%20Spend%20More%20on%20Packaged%20Foods%20Than%20the%20National%20Average%20(1).png</image:loc><image:caption>Japan Gen X Households Spend More on Packaged Foods Than the National Average (1)</image:caption><image:title>Japan Gen X Households Spend More on Packaged Foods Than the National Average (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modern-millennials-and-brand-loyalty</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/knowledge/the-power-of-influencer-marketing-in-product-promotion/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gymshark.png</image:loc><image:caption>Gymshark</image:caption><image:title>Gymshark</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-x-stat.png</image:loc><image:caption>11-x-stat</image:caption><image:title>11-x-stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PrettyYoungThing.png</image:loc><image:caption>PrettyYoungThing</image:caption><image:title>PrettyYoungThing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-quote-1.png</image:loc><image:caption>8-quote-1</image:caption><image:title>8-quote-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Conduct-Research.png</image:loc><image:caption>Conduct-Research</image:caption><image:title>Conduct-Research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Daniel-Wellington.png</image:loc><image:caption>Daniel-Wellington</image:caption><image:title>Daniel-Wellington</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike.png</image:loc><image:caption>Nike</image:caption><image:title>Nike</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Digital-Marketing-Institue-quote.png</image:loc><image:caption>Digital-Marketing-Institue-quote</image:caption><image:title>Digital-Marketing-Institue-quote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-1.png</image:loc><image:caption>Glossier-1</image:caption><image:title>Glossier-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Huda-Beauty.png</image:loc><image:caption>Huda-Beauty</image:caption><image:title>Huda-Beauty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Twitter-Stat.png</image:loc><image:caption>Twitter-Stat</image:caption><image:title>Twitter-Stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Missguided.png</image:loc><image:caption>Missguided</image:caption><image:title>Missguided</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1348728804-3-scaled.jpg</image:loc><image:caption>GettyImages-1348728804-3-scaled</image:caption><image:title>GettyImages-1348728804-3-scaled</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/case-study/demonstrating-the-value-of-advertising-on-the-bloomberg-platform/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2nd page hero sec</image:caption><image:title>2nd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/ja/knowledge/why-japans-theme-park-boom-is-not-turning-into-more-visits/</loc><image:image><image:loc>https://kadence.com/hubfs/Studio-Ghibli-Park.jpg</image:loc><image:caption>Studio-Ghibli-Park</image:caption><image:title>Studio-Ghibli-Park</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Top-Concerns-About-Theme-Parks-in-Japan..png</image:loc><image:caption>Fig-4-Top-Concerns-About-Theme-Parks-in-Japan.</image:caption><image:title>Fig-4-Top-Concerns-About-Theme-Parks-in-Japan.</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan-super-nintendo-theme-park-trends.png</image:loc><image:caption>Japan-super-nintendo-theme-park-trends</image:caption><image:title>Japan-super-nintendo-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-5-Most-desired-theme-parks-japan-reasons-2026.png.png</image:loc><image:caption>Fig-5-Most-desired-theme-parks-japan-reasons-2026.png</image:caption><image:title>Fig-5-Most-desired-theme-parks-japan-reasons-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-japan-theme-park-frequency-by-age-2026.png.png</image:loc><image:caption>Fig-1-japan-theme-park-frequency-by-age-2026.png</image:caption><image:title>Fig-1-japan-theme-park-frequency-by-age-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fantasy-Springs-Japan-theme-park-trends.jpg</image:loc><image:caption>Fantasy-Springs-Japan-theme-park-trends</image:caption><image:title>Fantasy-Springs-Japan-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM.png</image:loc><image:caption>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:caption><image:title>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/japan-anime-theme-park-trends.png</image:loc><image:caption>japan-anime-theme-park-trends</image:caption><image:title>japan-anime-theme-park-trends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png.png</image:loc><image:caption>Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png</image:caption><image:title>Fig-2-Most-popular-theme-park-types-japan-by-age-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png.png</image:loc><image:caption>Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png</image:caption><image:title>Fig-3-How-japanese-visitors-enjoy-theme-parks-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><lastmod>2026-05-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-mobile-payments-are-expanding-market-access-in-the-philippines</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages-1181405477</image:caption><image:title>GettyImages-1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/bob-valdez-headshot.jpeg</image:loc><image:caption>bob-valdez-headshot</image:caption><image:title>bob-valdez-headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:caption><image:title>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-minneapolis</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-research-methods-that-actually-forecast-churn/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1659755173.jpg</image:loc><image:caption>GettyImages-1659755173</image:caption><image:title>GettyImages-1659755173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>Gen X – No Hand-Holding Desired or Required-East</image:caption><image:title>Gen X – No Hand-Holding Desired or Required-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-succeed-in-the-streaming-wars-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Streaming-Wars-small.png</image:loc><image:caption>Streaming-Wars-small</image:caption><image:title>Streaming-Wars-small</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-989402872-scaled.jpg</image:loc><image:caption>GettyImages-989402872-scaled</image:caption><image:title>GettyImages-989402872-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/elevating-market-research-insights-through-visual-communication/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Syf6RTtXcNDSeLjFsr24Vkp6-yiaKMyquUPpowq92M8zXlHs8Y6ntHGU_6tNZtpj2CHuorI-MEUkDM7lJgPXn0xqIcO_5ZzgRc0nZ3YLynmsHj_mX2nzRs5WrQwtpR-IR4h4d6SO1IzXGLq5OlbXR-1.jpg</image:loc><image:caption>Syf6RTtXcNDSeLjFsr24Vkp6-yiaKMyquUPpowq92M8zXlHs8Y6ntHGU_6tNZtpj2CHuorI-MEUkDM7lJgPXn0xqIcO_5ZzgRc0nZ3YLynmsHj_mX2nzRs5WrQwtpR-IR4h4d6SO1IzXGLq5OlbXR-1</image:caption><image:title>Syf6RTtXcNDSeLjFsr24Vkp6-yiaKMyquUPpowq92M8zXlHs8Y6ntHGU_6tNZtpj2CHuorI-MEUkDM7lJgPXn0xqIcO_5ZzgRc0nZ3YLynmsHj_mX2nzRs5WrQwtpR-IR4h4d6SO1IzXGLq5OlbXR-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-05-24-19-9995-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-05-24-19-9995-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-05-24-19-9995-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/An-Exploration-into-Research-in-APAC-1.png</image:loc><image:caption>An-Exploration-into-Research-in-APAC-1</image:caption><image:title>An-Exploration-into-Research-in-APAC-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bubble-Tea-1024x576-1.png</image:loc><image:caption>Bubble-Tea-1024x576-1</image:caption><image:title>Bubble-Tea-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-Research-Insights-from-Ovum-1024x896-1.jpg</image:loc><image:caption>Market-Research-Insights-from-Ovum-1024x896-1</image:caption><image:title>Market-Research-Insights-from-Ovum-1024x896-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204561139-1-1.jpg</image:loc><image:caption>GettyImages-1204561139-1-1</image:caption><image:title>GettyImages-1204561139-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><lastmod>2026-04-10</lastmod></url><url><loc>https://kadence.com/podcast/ep-20-from-data-to-decisions-democratising-ai-in-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>Democratizing-AI-in-Marketing</image:caption><image:title>Democratizing-AI-in-Marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Koyelia-Ghosh-Roy.webp</image:loc><image:caption>Koyelia-Ghosh-Roy</image:caption><image:title>Koyelia-Ghosh-Roy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ethics-of-data-collection-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-44-1.png</image:loc><image:caption>image-44-1</image:caption><image:title>image-44-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/creative-capabilities-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pen-and-laptop-3045245-scaled.jpg</image:loc><image:caption>pen-and-laptop-3045245-scaled</image:caption><image:title>pen-and-laptop-3045245-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Small-copy.png</image:loc><image:caption>Creative capabilities</image:caption><image:title>Small-copy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-city-farming-transforms-the-way-we-get-our-food/</loc><image:image><image:loc>https://kadence.com/hubfs/How%20City%20Farming%20is%20Transforming%20the%20Way%20We%20Get%20Our%20Food.jpg</image:loc><image:caption>How City Farming is Transforming the Way We Get Our Food</image:caption><image:title>How City Farming is Transforming the Way We Get Our Food</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainment-media-trends</image:caption><image:title>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Infarms-1024x768.png</image:loc><image:caption>Infarms-1024x768</image:caption><image:title>Infarms-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AeroFarms.png</image:loc><image:caption>AeroFarms</image:caption><image:title>AeroFarms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>download-agency-credentials-or-brochure-3</image:caption><image:title>download-agency-credentials-or-brochure-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages-1305487364-1-500x500</image:caption><image:title>GettyImages-1305487364-1-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sky-Greens-1024x576.png</image:loc><image:caption>Sky-Greens-1024x576</image:caption><image:title>Sky-Greens-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/sign-up/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kelly-brito_1090x545.jpg</image:loc><image:caption>Blog_Image</image:caption><image:title>WIM_kelly-brito_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_SignUp-right_580x698.png</image:loc><image:caption>WIM_SignUp-right_580x698</image:caption><image:title>WIM_SignUp-right_580x698</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/zh-cn/office/market-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611%20(2).jpg</image:loc><image:caption>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611 (2)</image:caption><image:title>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611 (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WI_puzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_computer.svg</image:loc><image:caption>WI_computer</image:caption><image:title>WI_computer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_meeting.svg</image:loc><image:caption>WI_meeting</image:caption><image:title>WI_meeting</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/case-study/harnessing-augmented-reality-to-power-innovation-in-pack-testing-for-asahi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8th page hero sec</image:caption><image:title>8th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Asahi_AR-1.png</image:loc><image:caption>Kadence_Asahi_AR-1</image:caption><image:title>Kadence_Asahi_AR-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/London-Pride-1024x570.png</image:loc><image:caption>London-Pride-1024x570</image:caption><image:title>London-Pride-1024x570</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-consumer-segments-in-the-automotive-industry-9-types-of-car-buyers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x535.png</image:loc><image:caption>2-1024x535</image:caption><image:title>2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-13.png</image:loc><image:caption>Template-Sample-for-blog-post-13</image:caption><image:title>Template-Sample-for-blog-post-13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-1024x535.png</image:loc><image:caption>6-1024x535</image:caption><image:title>6-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-09-29-16-2104-AM.png</image:loc><image:caption>1-1-1024x535-Sep-16-2025-09-29-16-2104-AM</image:caption><image:title>1-1-1024x535-Sep-16-2025-09-29-16-2104-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x535.png</image:loc><image:caption>4-1024x535</image:caption><image:title>4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1024x535.png</image:loc><image:caption>7-1024x535</image:caption><image:title>7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x535.png</image:loc><image:caption>3-1024x535</image:caption><image:title>3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1024x535.png</image:loc><image:caption>8-1024x535</image:caption><image:title>8-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x535.png</image:loc><image:caption>5-1024x535</image:caption><image:title>5-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1024x535.png</image:loc><image:caption>9-1024x535</image:caption><image:title>9-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/trends-in-japans-coffee-culture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/08-Paper-and-PET-combined@3x-837x1024.png</image:loc><image:caption>08-Paper-and-PET-combined@3x-837x1024</image:caption><image:title>08-Paper-and-PET-combined@3x-837x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/02-Consumption-Habits-2@3x-2-1024x610.png</image:loc><image:caption>02-Consumption-Habits-2@3x-2-1024x610</image:caption><image:title>02-Consumption-Habits-2@3x-2-1024x610</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-Coffee-alternatives@3x-2-1024x932.png</image:loc><image:caption>11-Coffee-alternatives@3x-2-1024x932</image:caption><image:title>11-Coffee-alternatives@3x-2-1024x932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Preference-by-age@3x-3-1024x610.png</image:loc><image:caption>04-Preference-by-age@3x-3-1024x610</image:caption><image:title>04-Preference-by-age@3x-3-1024x610</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-Price-increas-by-age-and-overall@3x-2-723x1024.png</image:loc><image:caption>10-Price-increas-by-age-and-overall@3x-2-723x1024</image:caption><image:title>10-Price-increas-by-age-and-overall@3x-2-723x1024</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-subtle-marketing-and-advertising-in-a-noisy-world/</loc><image:image><image:loc>https://kadence.com/hubfs/The%20Rise%20of%20Subtle%20Marketing%20in%20a%20Noisy%20World.jpg</image:loc><image:caption>The Rise of Subtle Marketing in a Noisy World</image:caption><image:title>The Rise of Subtle Marketing in a Noisy World</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/conde-naste.png</image:loc><image:caption>conde-naste-quiet-branding</image:caption><image:title>conde-naste</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pottery-1024x440.png</image:loc><image:caption>The-Bitter-Southerner-brand-strategy</image:caption><image:title>pottery-1024x440</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/subtle-marketing-bubble-machine-1024x456.png</image:loc><image:caption>aarke-subtle-marketing-strategy</image:caption><image:title>subtle-marketing-bubble-machine-1024x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cosmetics-436x368.jpg</image:loc><image:caption>Bal-Harbour-Shops-brand</image:caption><image:title>cosmetics-436x368</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UGG-subtle-branding.png</image:loc><image:caption>UGG-brand-case-study</image:caption><image:title>UGG-subtle-branding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hiut-Denim.png</image:loc><image:caption>hiut-storytelling-brand-strategy</image:caption><image:title>Hiut-Denim</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands</image:caption><image:title>How-millennials-love-eco-conscious-brands_-2-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/ja/service/concept-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept-testing-1090x545.jpg</image:loc><image:caption>Concept testing</image:caption><image:title>WIM_Concept-testing-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-the-urban-rural-divide-in-indonesian-shopping-behaviour/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tokopedia%E2%80%99s%20Urban%20Expansion%20Strategy.jpg</image:loc><image:caption>Tokopedia’s Urban Expansion Strategy</image:caption><image:title>Tokopedia’s Urban Expansion Strategy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Indofood%E2%80%99s%20Success%20in%20Rural%20Markets.jpg</image:loc><image:caption>Indofood’s Success in Rural Markets</image:caption><image:title>Indofood’s Success in Rural Markets</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-49.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-49</image:caption><image:title>Copy-of-Sample-for-blog-post-49</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chinese-New_year-Celebrated-Around-the-world.png</image:loc><image:caption>Chinese-New_year-Celebrated-Around-the-world</image:caption><image:title>Chinese-New_year-Celebrated-Around-the-world</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-04</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-craft-a-global-value-proposition-that-resonates-across-cultures-and-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-Personas-Whos-at-the-Table-1024x535.png</image:loc><image:caption>Dining-Personas-Whos-at-the-Table-1024x535</image:caption><image:title>Dining-Personas-Whos-at-the-Table-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMA-scaled</image:caption><image:title>AMA-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/ja/office/singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-Location_720x216.png</image:loc><image:caption>Kadence Singapore</image:caption><image:title>WIM_Singapore-Location_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled-2.jpg</image:loc><image:caption>21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled-2</image:caption><image:title>21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KSG_With-Ramsey_1023x478.jpeg</image:loc><image:caption>Singapore-office</image:caption><image:title>WIM_KSG_With-Ramsey_1023x478</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Singapore-op.gif</image:loc><image:caption>Slider-Singapore-office</image:caption><image:title>WIM_Slider-Singapore-op</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><lastmod>2026-06-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-tech-buyers-are-saying-not-yet/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modern-millennials-and-work-life-balance</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1366731738-1.jpg</image:loc><image:caption>GettyImages-1366731738-1</image:caption><image:title>GettyImages-1366731738-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/unveiling-trends-and-health-concerns-in-earphone-and-headphone-use/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/usage-scenarios-earphones.png</image:loc><image:caption>usage-scenarios-earphones</image:caption><image:title>usage-scenarios-earphones</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>The-definitive-guide-to-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/01-Usage-and-Frequency@3x-1-710x1024.png</image:loc><image:caption>01-Usage-and-Frequency@3x-1-710x1024</image:caption><image:title>01-Usage-and-Frequency@3x-1-710x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/03-Effort-Ear-Health@3x-1-1024x835.png</image:loc><image:caption>03-Effort-Ear-Health@3x-1-1024x835</image:caption><image:title>03-Effort-Ear-Health@3x-1-1024x835</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/05-Awareness-of-hearing-loss@3x-1-926x1024.png</image:loc><image:caption>05-Awareness-of-hearing-loss@3x-1-926x1024</image:caption><image:title>05-Awareness-of-hearing-loss@3x-1-926x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/apple-airpods-pro-brand-case-study.png</image:loc><image:caption>apple-airpods-pro-brand-case-study</image:caption><image:title>apple-airpods-pro-brand-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Anxiety-Ear-Health@3x-1-1024x807.png</image:loc><image:caption>04-Anxiety-Ear-Health@3x-1-1024x807</image:caption><image:title>04-Anxiety-Ear-Health@3x-1-1024x807</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sony-earphones-brand-case-study.png</image:loc><image:caption>Sony-earphones-brand-case-study</image:caption><image:title>Sony-earphones-brand-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-2.png</image:loc><image:caption>Hero-image-6@3x-2</image:caption><image:title>Hero-image-6@3x-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Bose%20QuietComfort%20Earbuds.png</image:loc><image:caption>Bose QuietComfort Earbuds</image:caption><image:title>Bose QuietComfort Earbuds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-rising-impact-of-millennials-and-gen-zs-on-singapores-political-landscape/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(11).png</image:loc><image:caption>admin-ajax (11)</image:caption><image:title>admin-ajax (11)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-market-success-a-comprehensive-guide-to-calculating-market-share/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11-1.png</image:loc><image:caption>Template-Sample-for-blog-post-11-1</image:caption><image:title>Template-Sample-for-blog-post-11-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>siora-photography-cixohzDpNIo-unsplash-scaled</image:caption><image:title>siora-photography-cixohzDpNIo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keeping-up-with-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beauty-trends</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/leveraging-sentiment-analysis-to-navigate-singapores-digital-dialogue/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-04-57-58-7050-PM.png</image:loc><image:caption>Green-Wave-1-1024x535-Sep-19-2025-04-57-58-7050-PM</image:caption><image:title>Green-Wave-1-1024x535-Sep-19-2025-04-57-58-7050-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-7.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-7</image:caption><image:title>submit-a-research-brief-2-1024x535-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416-2.jpg</image:loc><image:caption>GettyImages-1289120416-2</image:caption><image:title>GettyImages-1289120416-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/zh-cn/guide-to-the-future-of-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/are-brands-ready-for-conversational-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dom-Conversational-AI-Ordering-System.png</image:loc><image:caption>Dom-Conversational-AI-Ordering-System</image:caption><image:title>Dom-Conversational-AI-Ordering-System</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dom-ordering-system-from-Dominos.png</image:loc><image:caption>Dom-ordering-system-from-Dominos</image:caption><image:title>Dom-ordering-system-from-Dominos</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-100.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-100</image:caption><image:title>Copy-of-Sample-for-blog-post-100</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Why-millennials-of-today-value-content-with-purpose</image:caption><image:title>Why-millennials-of-today-value-content-with-purpose-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/luxury-retail-faces-reckoning-as-gen-z-embraces-thrift/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706329-2.jpg</image:loc><image:caption>GettyImages-1352706329-2</image:caption><image:title>GettyImages-1352706329-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-19-2025-02-00-59-3582-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-Sep-19-2025-02-00-59-3582-PM</image:caption><image:title>submit-a-research-brief-2-1-1024x536-Sep-19-2025-02-00-59-3582-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-Forward-1024x535-4.png</image:loc><image:caption>Fashion-Personas-Forward-1024x535-4</image:caption><image:title>Fashion-Personas-Forward-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/agency-credentials-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-3-the-importance-of-security-and-privacy-for-consumers-with-roland-cloutier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-03_Roland-Cloutier-podcast-cover-image.png</image:loc><image:caption>WH_ep-03_Roland-Cloutier-podcast-cover-image</image:caption><image:title>WH_ep-03_Roland-Cloutier-podcast-cover-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Roland-Cloutier.jpeg</image:loc><image:caption>Roland-Cloutier</image:caption><image:title>Roland-Cloutier</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-run-workshops-that-turn-insight-into-action-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled.jpg</image:loc><image:caption>Workshops-scaled</image:caption><image:title>Workshops-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Workshops-small-223x300.png</image:loc><image:caption>Workshops-small-223x300</image:caption><image:title>Workshops-small-223x300</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/competitive-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Questions-Every-Brand-Should-Know-About-Their-Competitors_-Who-are-your-direct-competitors-Identify-your-top-competitors-and-research-their-strategie-Sep-19-2025-04-54-02-8573-PM.png</image:loc><image:caption>Questions-Every-Brand-Should-Know-About-Their-Competitors_-Who-are-your-direct-competitors-Identify-your-top-competitors-and-research-their-strategie-Sep-19-2025-04-54-02-8573-PM</image:caption><image:title>Questions-Every-Brand-Should-Know-About-Their-Competitors_-Who-are-your-direct-competitors-Identify-your-top-competitors-and-research-their-strategie-Sep-19-2025-04-54-02-8573-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/74-of-CMOs-stat-2.png</image:loc><image:caption>74-of-CMOs-stat-2</image:caption><image:title>74-of-CMOs-stat-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-05-05-52-8081-PM.png</image:loc><image:caption>1-1-1024x535-Sep-19-2025-05-05-52-8081-PM</image:caption><image:title>1-1-1024x535-Sep-19-2025-05-05-52-8081-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bill-Gates-your-most-unhappy-customers-2.png</image:loc><image:caption>Bill-Gates-your-most-unhappy-customers-2</image:caption><image:title>Bill-Gates-your-most-unhappy-customers-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Competitive-Intelligence-2.png</image:loc><image:caption>Competitive-Intelligence-2</image:caption><image:title>Competitive-Intelligence-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HBR-stat-2.png</image:loc><image:caption>HBR-stat-2</image:caption><image:title>HBR-stat-2</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/insight-manager-uk-kadence/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadence.com-preview-image (1)</image:caption><image:title>Kadence.com-preview-image (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/service/market-research-recruitment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market-research-recruitment_1090x545.jpg</image:loc><image:caption>Market research recruitment</image:caption><image:title>WIM_Market-research-recruitment_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-24-documentation-first-product-philosophy-with-josh-angotti/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1)-1.png</image:loc><image:caption>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)-1</image:caption><image:title>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Josh%20Headshot.jpg</image:loc><image:caption>Josh Headshot</image:caption><image:title>Josh Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-augmented-reality-in-market-research-key-learnings-from-our-pilot-with-asahi-video/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2.jpg</image:loc><image:caption>david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2</image:caption><image:title>david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/five-consumer-segments-in-indonesia-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-52-2</image:caption><image:title>Copy-of-Sample-for-blog-post-52-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-05-49-26-4882-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-05-49-26-4882-PM</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-05-49-26-4882-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/step-into-the-future-how-brands-can-harness-the-power-of-augmented-reality-in-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1437856839-1-2.jpg</image:loc><image:caption>GettyImages-1437856839-1-2</image:caption><image:title>GettyImages-1437856839-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-02-43-10-7268-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-02-43-10-7268-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-02-43-10-7268-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-02-42-40-9100-PM.png</image:loc><image:caption>4-2-1024x535-Sep-19-2025-02-42-40-9100-PM</image:caption><image:title>4-2-1024x535-Sep-19-2025-02-42-40-9100-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-conjoint-analysis-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-Sep-16-2025-10-00-11-6754-AM.png</image:loc><image:caption>submit-a-research-brief-3-Sep-16-2025-10-00-11-6754-AM</image:caption><image:title>submit-a-research-brief-3-Sep-16-2025-10-00-11-6754-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-Sep-16-2025-10-33-17-4305-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-Sep-16-2025-10-33-17-4305-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-Sep-16-2025-10-33-17-4305-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1.png</image:loc><image:caption>Pet-owner-Personas-Cover-Page-1-1</image:caption><image:title>Pet-owner-Personas-Cover-Page-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1416876179-e1675447862845.jpg</image:loc><image:caption>GettyImages-1416876179-e1675447862845</image:caption><image:title>GettyImages-1416876179-e1675447862845</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-gen-x-influence-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156057713.jpg</image:loc><image:caption>GettyImages-2156057713</image:caption><image:title>GettyImages-2156057713</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Thailand%20IKEAs%20Come%20Home%20to%20the%20Table%20ad.png</image:loc><image:caption>Thailand IKEAs Come Home to the Table ad</image:caption><image:title>Thailand IKEAs Come Home to the Table ad</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Gen%20X%20Remembers%20Brands.png</image:loc><image:caption>How Gen X Remembers Brands</image:caption><image:title>How Gen X Remembers Brands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20New%20Gen%20X%20Influence%20Economy.png</image:loc><image:caption>The New Gen X Influence Economy</image:caption><image:title>The New Gen X Influence Economy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Gen%20X%20Follows%20Brands%20Online.png</image:loc><image:caption>Why Gen X Follows Brands Online</image:caption><image:title>Why Gen X Follows Brands Online</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-12-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/getting-to-know-cbd-users-in-the-us-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CBD-users-scaled.jpg</image:loc><image:caption>CBD-users-scaled</image:caption><image:title>CBD-users-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/owning-your-audience-in-a-world-of-social-media-uncertainty-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-03-44-39-5171-PM.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-03-44-39-5171-PM</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-03-44-39-5171-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2158941622-1.jpg</image:loc><image:caption>GettyImages-2158941622-1</image:caption><image:title>GettyImages-2158941622-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/service/neuroscience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Neuroscience_1090x545.jpg</image:loc><image:caption>Neuroscience</image:caption><image:title>WIM_Neuroscience_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/eye-tracking-technology-uses-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-897724014-2.jpg</image:loc><image:caption>GettyImages-897724014-2</image:caption><image:title>GettyImages-897724014-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-the-role-of-a-focus-group-moderator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276371306-1.jpg</image:loc><image:caption>GettyImages-1276371306-1</image:caption><image:title>GettyImages-1276371306-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-10-58-00-2351-AM.png</image:loc><image:caption>US-1024x535-Sep-16-2025-10-58-00-2351-AM</image:caption><image:title>US-1024x535-Sep-16-2025-10-58-00-2351-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-spending-power-of-seniors-is-reshaping-global-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM.png</image:loc><image:caption>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:caption><image:title>Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2163331119-1.jpg</image:loc><image:caption>GettyImages-2163331119-1</image:caption><image:title>GettyImages-2163331119-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-64-2</image:caption><image:title>Copy-of-Sample-for-blog-post-64-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-Sep-19-2025-06-09-14-7957-PM.png</image:loc><image:caption>submit-a-research-brief-1-3-1024x536-Sep-19-2025-06-09-14-7957-PM</image:caption><image:title>submit-a-research-brief-1-3-1024x536-Sep-19-2025-06-09-14-7957-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-do-people-commute-across-the-globe/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages-1307361584-1</image:caption><image:title>GettyImages-1307361584-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190412-01_woman-standing-beside-train-station-1986932-scaled-2.jpg</image:loc><image:caption>20190412-01_woman-standing-beside-train-station-1986932-scaled-2</image:caption><image:title>20190412-01_woman-standing-beside-train-station-1986932-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>travel-trends</image:caption><image:title>5-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/podcast/ep-9-inspire-mission-driven-consumer-insights-with-stephanie-freier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featured img ep 9</image:caption><image:title>featured img ep 9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1580748518324.jpeg</image:loc><image:caption>1580748518324</image:caption><image:title>1580748518324</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-old-rules-of-premiumization-no-longer-apply-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Tanishq-jewlery-premiumization-trend-india.png</image:loc><image:caption>Tanishq-jewlery-premiumization-trend-india</image:caption><image:title>Tanishq-jewlery-premiumization-trend-india</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-india-buys-iphones-tech.png</image:loc><image:caption>How-india-buys-iphones-tech</image:caption><image:title>How-india-buys-iphones-tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%201-the-modern-pet-parent-starter-pack-is-getting-next-level.png</image:loc><image:caption>Trend 1-the-modern-pet-parent-starter-pack-is-getting-next-level</image:caption><image:title>Trend 1-the-modern-pet-parent-starter-pack-is-getting-next-level</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulika sheel</image:caption><image:title>Tulika sheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156283375.jpg</image:loc><image:caption>GettyImages-2156283375</image:caption><image:title>GettyImages-2156283375</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/OnePlus-india-case.png</image:loc><image:caption>OnePlus-india-case</image:caption><image:title>OnePlus-india-case</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><lastmod>2026-05-15</lastmod></url><url><loc>https://kadence.com/zh-cn/faqs/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_FaqPage1090x545.jpg</image:loc><image:caption>Faq Hero Image</image:caption><image:title>WIM_FaqPage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/agency-credentials-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1325045150.jpg</image:loc><image:caption>GettyImages-1325045150</image:caption><image:title>GettyImages-1325045150</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1325045150-2121x1090.jpg</image:loc><image:caption>WIM_GettyImages-1325045150-2121x1090</image:caption><image:title>WIM_GettyImages-1325045150-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/the-power-of-emotional-triggers-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Understanding%20the%20Power%20of%20Emotional%20Triggers%20in%20Product%20Marketing.jpg</image:loc><image:caption>Understanding the Power of Emotional Triggers in Product Marketing</image:caption><image:title>Understanding the Power of Emotional Triggers in Product Marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/top-5-metrics-for-measuring-customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-6</image:caption><image:title>submit-a-research-brief-2-1024x535-6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction.png</image:loc><image:caption>Customer-staisfaction</image:caption><image:title>Customer-staisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-West.png</image:loc><image:caption>For Gen X, Choice Is the Ultimate Currency-West</image:caption><image:title>For Gen X, Choice Is the Ultimate Currency-West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/knowledge/guide-to-conducting-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/praveen-gupta-RJR-NcAB03Y-unsplash-scaled.jpg</image:loc><image:caption>praveen-gupta-RJR-NcAB03Y-unsplash-scaled</image:caption><image:title>praveen-gupta-RJR-NcAB03Y-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-1024x688.jpg</image:loc><image:caption>trung-thanh-LgdDeuBcgIY-unsplash-scaled-1024x688</image:caption><image:title>trung-thanh-LgdDeuBcgIY-unsplash-scaled-1024x688</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/kid-powered-green-shopping-how-children-are-influencing-parents-to-shop-sustainably/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-61</image:caption><image:title>Copy-of-Sample-for-blog-post-61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-2-1024x535-1.png</image:loc><image:caption>5-2-1024x535-1</image:caption><image:title>5-2-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages-1144234644</image:caption><image:title>GettyImages-1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-16-2025-10-21-55-4371-AM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-16-2025-10-21-55-4371-AM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-16-2025-10-21-55-4371-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-6-1024x535-2.png</image:loc><image:caption>Opportunity-analysis-6-1024x535-2</image:caption><image:title>Opportunity-analysis-6-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Oct-21-2025-02-34-53-4461-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Oct-21-2025-02-34-53-4461-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Oct-21-2025-02-34-53-4461-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-Sep-19-2025-08-19-15-6776-PM.png</image:loc><image:caption>submit-a-research-brief-1-3-1024x536-Sep-19-2025-08-19-15-6776-PM</image:caption><image:title>submit-a-research-brief-1-3-1024x536-Sep-19-2025-08-19-15-6776-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Huel-ad-1.png</image:loc><image:caption>Huel-ad-1</image:caption><image:title>Huel-ad-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Leading-Protein-Brands-UK-1024x640-1.png</image:loc><image:caption>Leading-Protein-Brands-UK-1024x640-1</image:caption><image:title>Leading-Protein-Brands-UK-1024x640-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/policy/our-privacy-policy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-3.png</image:loc><image:caption>Kadence.com-preview-image (2)-3</image:caption><image:title>Kadence.com-preview-image (2)-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-orlando</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/case-study/establishing-a-pan-asian-financial-health-index-for-gobear/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7th oage hero sec</image:caption><image:title>7th oage hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-5-shopify-e-commerces-new-frontier-with-cole-atkinson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WH_ep-05_Cole-Atkinson</image:caption><image:title>WH_ep-05_Cole-Atkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Cole-Atkinson_400x400.jpg</image:loc><image:caption>Cole-Atkinson_400x400</image:caption><image:title>Cole-Atkinson_400x400</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/indonesia-market-research-key-consumer-trends-you-must-know/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-54</image:caption><image:title>Copy-of-Sample-for-blog-post-54</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-09-58-18-9712-AM.png</image:loc><image:caption>US-1024x535-Sep-16-2025-09-58-18-9712-AM</image:caption><image:title>US-1024x535-Sep-16-2025-09-58-18-9712-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-cati-computer-assisted-telephone-interviewing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot 2025-11-07 at 5.17.09 PM</image:caption><image:title>Screenshot 2025-11-07 at 5.17.09 PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-163145435-1.jpg</image:loc><image:caption>GettyImages-163145435-1</image:caption><image:title>GettyImages-163145435-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/NL4leSzyMVm7Nn2V2GhDlgu7KkW9-ixCTdHmTMvskW6PKDHyf7Avgwmh-_Ew-_pVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmr-teM2m5Sumor_Jgb65-dlLh5RisUCBIapDqYkG6ZJ1KoLwx-2.png</image:loc><image:caption>NL4leSzyMVm7Nn2V2GhDlgu7KkW9-ixCTdHmTMvskW6PKDHyf7Avgwmh-_Ew-_pVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmr-teM2m5Sumor_Jgb65-dlLh5RisUCBIapDqYkG6ZJ1KoLwx-2</image:caption><image:title>NL4leSzyMVm7Nn2V2GhDlgu7KkW9-ixCTdHmTMvskW6PKDHyf7Avgwmh-_Ew-_pVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmr-teM2m5Sumor_Jgb65-dlLh5RisUCBIapDqYkG6ZJ1KoLwx-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752-2.jpg</image:loc><image:caption>GettyImages-1459392752-2</image:caption><image:title>GettyImages-1459392752-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz_3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ_20HhqpATQXPc5Mj7I90tA_zdnajffQJYYxKIiZCZiH_tnNP5J2_OHVV61-2.png</image:loc><image:caption>s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz_3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ_20HhqpATQXPc5Mj7I90tA_zdnajffQJYYxKIiZCZiH_tnNP5J2_OHVV61-2</image:caption><image:title>s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz_3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ_20HhqpATQXPc5Mj7I90tA_zdnajffQJYYxKIiZCZiH_tnNP5J2_OHVV61-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-08-47-19-2357-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-08-47-19-2357-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-08-47-19-2357-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/msnX9oBBloloDG5PsgI-ulrKDOL9M77GpSRzntmNEQuWS9IWNNTThK_FC7-EDPFZsB-W6kEa46UcfgCVxcN-yzNvDt_aACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyq-ps55xKN3_PbK95PaSFkv-2.png</image:loc><image:caption>msnX9oBBloloDG5PsgI-ulrKDOL9M77GpSRzntmNEQuWS9IWNNTThK_FC7-EDPFZsB-W6kEa46UcfgCVxcN-yzNvDt_aACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyq-ps55xKN3_PbK95PaSFkv-2</image:caption><image:title>msnX9oBBloloDG5PsgI-ulrKDOL9M77GpSRzntmNEQuWS9IWNNTThK_FC7-EDPFZsB-W6kEa46UcfgCVxcN-yzNvDt_aACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyq-ps55xKN3_PbK95PaSFkv-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/japans-second-hand-goods-revolution-redefines-retail-and-sustainability/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-18-2025-01-45-01-9552-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-Sep-18-2025-01-45-01-9552-PM</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-Sep-18-2025-01-45-01-9552-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mercari-1024x445.png</image:loc><image:caption>mercari-1024x445</image:caption><image:title>mercari-1024x445</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x553.png</image:loc><image:caption>2-1024x553</image:caption><image:title>2-1024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T114954_321.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-25T114954_321</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-25T114954_321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x553.png</image:loc><image:caption>3-1024x553</image:caption><image:title>3-1024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x553.png</image:loc><image:caption>1-1-1024x553</image:caption><image:title>1-1-1024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x553.png</image:loc><image:caption>5-1024x553</image:caption><image:title>5-1024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x553.png</image:loc><image:caption>4-1024x553</image:caption><image:title>4-1024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/brand-analysis-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages-1336515431-scaled</image:caption><image:title>GettyImages-1336515431-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Cover-1-212x300.png</image:loc><image:caption>Cover-1-212x300</image:caption><image:title>Cover-1-212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/zh-cn/service/design-and-data-visualisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_OFX2_1080x487.jpg</image:loc><image:caption>WIM_OFX2_1080x487</image:caption><image:title>WIM_OFX2_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Design-and-visualisation_1090x545.jpg</image:loc><image:caption>Design and visualisation</image:caption><image:title>WIM_Design-and-visualisation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Sustainability_1080x487.jpg</image:loc><image:caption>WIM_Sustainability_1080x487</image:caption><image:title>WIM_Sustainability_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Current-staff_1080x487.jpg</image:loc><image:caption>WIM_Current-staff_1080x487</image:caption><image:title>WIM_Current-staff_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_C-export_574x593.png</image:loc><image:caption>WIM_C-export_574x593</image:caption><image:title>WIM_C-export_574x593</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_WWF_1080x487.jpg</image:loc><image:caption>WIM_WWF_1080x487</image:caption><image:title>WIM_WWF_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brands-Exposed_1080x487.jpg</image:loc><image:caption>WIM_Brands-Exposed_1080x487</image:caption><image:title>WIM_Brands-Exposed_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Trends_1080x487.jpg</image:loc><image:caption>WIM_Trends_1080x487</image:caption><image:title>WIM_Trends_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_infographics_1080x487.jpg</image:loc><image:caption>Kadence infographics design data visualisation</image:caption><image:title>WIM_infographics_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Research-In-Asia_1080x487.jpg</image:loc><image:caption>WIM_Research-In-Asia_1080x487</image:caption><image:title>WIM_Research-In-Asia_1080x487</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/marketing-in-china-a-tale-of-regions-urbanism-and-unique-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages-1336515431-scaled</image:caption><image:title>GettyImages-1336515431-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/service/pricing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2267070071.jpg</image:loc><image:caption>GettyImages-2267070071</image:caption><image:title>GettyImages-2267070071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Pricing-research_1090x545.jpg</image:loc><image:caption>Pricing research</image:caption><image:title>WIM_Pricing-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/costcos-membership-crackdown-what-it-reveals-about-consumer-loyalty-and-brand-integrity/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-09-22-at-4_17_25-PM-2.png</image:loc><image:caption>Screen-Shot-2024-09-22-at-4_17_25-PM-2</image:caption><image:title>Screen-Shot-2024-09-22-at-4_17_25-PM-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-1024x576-3.png</image:loc><image:caption>Shopper-Profiles-cover-1024x576-3</image:caption><image:title>Shopper-Profiles-cover-1024x576-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-retailers-are-redefining-loyalty-programs-in-the-subscription-era/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(1).jpg</image:loc><image:caption>admin-ajax (1)</image:caption><image:title>admin-ajax (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-07-33-05-6857-PM.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-07-33-05-6857-PM</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-07-33-05-6857-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/en-gb/knowledge/from-treats-to-treatment-systems-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Animal%20Health-%20covers%20for%20sector.png</image:loc><image:caption>Animal Health- covers for sector</image:caption><image:title>Animal Health- covers for sector</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-gen-x-factor-unraveling-the-global-marketplaces-best-kept-secret/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-14</image:caption><image:title>Copy-of-Sample-for-blog-post-14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-4.png</image:loc><image:caption>5-16-1024x535-4</image:caption><image:title>5-16-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:caption><image:title>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/service/design-and-data-visualization/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Design-and-visualisation_1090x545.jpg</image:loc><image:caption>Design and visualisation</image:caption><image:title>WIM_Design-and-visualisation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74-Sep-19-2025-07-12-03-3198-PM.png</image:loc><image:caption>unilever-food-solutions-196x74-Sep-19-2025-07-12-03-3198-PM</image:caption><image:title>unilever-food-solutions-196x74-Sep-19-2025-07-12-03-3198-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Current-staff_1080x487.jpg</image:loc><image:caption>WIM_Current-staff_1080x487</image:caption><image:title>WIM_Current-staff_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Trends_1080x487.jpg</image:loc><image:caption>WIM_Trends_1080x487</image:caption><image:title>WIM_Trends_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Research-In-Asia_1080x487.jpg</image:loc><image:caption>WIM_Research-In-Asia_1080x487</image:caption><image:title>WIM_Research-In-Asia_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_infographics_1080x487.jpg</image:loc><image:caption>Kadence infographics design data visualisation</image:caption><image:title>WIM_infographics_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brands-Exposed_1080x487.jpg</image:loc><image:caption>WIM_Brands-Exposed_1080x487</image:caption><image:title>WIM_Brands-Exposed_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_WWF_1080x487.jpg</image:loc><image:caption>WIM_WWF_1080x487</image:caption><image:title>WIM_WWF_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_C-export_574x593.png</image:loc><image:caption>WIM_C-export_574x593</image:caption><image:title>WIM_C-export_574x593</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Sustainability_1080x487.jpg</image:loc><image:caption>WIM_Sustainability_1080x487</image:caption><image:title>WIM_Sustainability_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahi_logo</image:caption><image:title>Asahi_logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/chuttersnap-mf-o1E7omzk-unsplash-814x372-Sep-19-2025-08-09-45-2470-PM.jpg</image:loc><image:caption>chuttersnap-mf-o1E7omzk-unsplash-814x372-Sep-19-2025-08-09-45-2470-PM</image:caption><image:title>chuttersnap-mf-o1E7omzk-unsplash-814x372-Sep-19-2025-08-09-45-2470-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432.jpg</image:loc><image:caption>mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432</image:caption><image:title>mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_OFX2_1080x487.jpg</image:loc><image:caption>WIM_OFX2_1080x487</image:caption><image:title>WIM_OFX2_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-australia</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/digital-payments-and-e-wallet-usage-and-behavior-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604</image:caption><image:title>nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/sources-of-data-collection-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339997481.jpg</image:loc><image:caption>GettyImages-1339997481</image:caption><image:title>GettyImages-1339997481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled.jpg</image:loc><image:caption>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled</image:caption><image:title>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sample-for-blog-post-52</image:caption><image:title>Sample-for-blog-post-52</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/capturing-the-conscious-nonconsumer-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-9.png</image:loc><image:caption>Template-Sample-for-blog-post-9</image:caption><image:title>Template-Sample-for-blog-post-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:caption><image:title>11-1-1024x535-Sep-16-2025-09-15-09-0962-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/your-guide-to-market-entry-into-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1.jpg</image:loc><image:caption>GettyImages-1490902557-1</image:caption><image:title>GettyImages-1490902557-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sample-for-blog-post-52</image:caption><image:title>Sample-for-blog-post-52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-4.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-4</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph.jpg</image:loc><image:caption>WIM_kadence-ph</image:caption><image:title>WIM_kadence-ph</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ph-kadence-team-work.jpg</image:loc><image:caption>WIM_ph-kadence-team-work</image:caption><image:title>WIM_ph-kadence-team-work</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph1.jpg</image:loc><image:caption>WIM_kadence-ph1</image:caption><image:title>WIM_kadence-ph1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Marvin-Torres-PH.png</image:loc><image:caption>Marvin-Torres-PH</image:caption><image:title>Marvin-Torres-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph2.jpg</image:loc><image:caption>WIM_kadence-ph2</image:caption><image:title>WIM_kadence-ph2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph3.jpg</image:loc><image:caption>WIM_kadence-ph3</image:caption><image:title>WIM_kadence-ph3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Allaine.png</image:loc><image:caption>Allaine</image:caption><image:title>Allaine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-philippines-team.jpg</image:loc><image:caption>kadence-philippines-team</image:caption><image:title>WIM_kadence-philippines-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Rave-PH.png</image:loc><image:caption>Rave-PH</image:caption><image:title>Rave-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gellie.png</image:loc><image:caption>Gellie</image:caption><image:title>Gellie</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KADENCE_YEAREND_2024477-370x360.png</image:loc><image:caption>WIM_KADENCE_YEAREND_2024477-370x360</image:caption><image:title>WIM_KADENCE_YEAREND_2024477-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines2.jpg</image:loc><image:caption>WIM_kadence-Philippines2</image:caption><image:title>WIM_kadence-Philippines2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mary%20Rose.png</image:loc><image:caption>Mary Rose</image:caption><image:title>Mary Rose</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-PH-office.jpg</image:loc><image:caption>WIM_Kadence-PH-office</image:caption><image:title>WIM_Kadence-PH-office</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines.jpeg</image:loc><image:caption>WIM_kadence-Philippines</image:caption><image:title>WIM_kadence-Philippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/anne-front-1-380x380.png</image:loc><image:caption>anne-front-1-380x380</image:caption><image:title>anne-front-1-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIm_kadence-Philippines1.jpg</image:loc><image:caption>WIm_kadence-Philippines1</image:caption><image:title>WIm_kadence-Philippines1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Mary-Ann-PH.png</image:loc><image:caption>Mary-Ann-PH</image:caption><image:title>Mary-Ann-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Patrick-Dailey-PH.png</image:loc><image:caption>Patrick-Dailey-PH</image:caption><image:title>Patrick-Dailey-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-globalization-on-brand-identity-maintaining-authenticity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1-1024x535-2.png</image:loc><image:caption>9-1-1024x535-2</image:caption><image:title>9-1-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-2-1.png</image:loc><image:caption>Template-Sample-for-blog-post-2-1</image:caption><image:title>Template-Sample-for-blog-post-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/en-us/services-category/online-and-offline-fieldwork-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WI_central-location-testing</image:caption><image:title>WI_central-location-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WI_sensory-research</image:caption><image:title>WI_sensory-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages-1139733438-scaled-2</image:caption><image:title>GettyImages-1139733438-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>20200604-08empty-concrete-tunnel-through-mosque-1007431-1</image:caption><image:title>20200604-08empty-concrete-tunnel-through-mosque-1007431-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WI_headset</image:caption><image:title>WI_headset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Fieldwork%20services.jpg</image:loc><image:caption>Fieldwork services</image:caption><image:title>Fieldwork services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WI_telephone-depth-interviews</image:caption><image:title>WI_telephone-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WI_recruitment</image:caption><image:title>WI_recruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WI_neuroscience</image:caption><image:title>WI_neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WI_expert-interviews</image:caption><image:title>WI_expert-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/decoding-consumer-habits-across-diverse-asian-markets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitness-medtech-industry-trends-report</image:caption><image:title>Feeling-Good-cover-ad-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Wz__D65cnR9GT35_-yhwh5LN9-Ij2RWMMI4CtD57kt_IDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkS_PMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO-2.png</image:loc><image:caption>Wz__D65cnR9GT35_-yhwh5LN9-Ij2RWMMI4CtD57kt_IDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkS_PMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO-2</image:caption><image:title>Wz__D65cnR9GT35_-yhwh5LN9-Ij2RWMMI4CtD57kt_IDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkS_PMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/synthetic-data-in-market-research-a-game-changer-or-just-another-tool-in-the-toolbox/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-16-2025-10-34-28-6545-AM.png</image:loc><image:caption>5-16-1024x535-Sep-16-2025-10-34-28-6545-AM</image:caption><image:title>5-16-1024x535-Sep-16-2025-10-34-28-6545-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-11-2025-08-26-45-2167-PM.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535-Sep-11-2025-08-26-45-2167-PM</image:caption><image:title>General-The-Future-of-Finance-1024x535-Sep-11-2025-08-26-45-2167-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-50.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-50</image:caption><image:title>Copy-of-Sample-for-blog-post-50</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-data-storytelling-is-essential/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-19-58-7210-PM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-19-58-7210-PM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-19-58-7210-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-38-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-38-1</image:caption><image:title>Copy-of-Sample-for-blog-post-38-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-chinese-automakers-are-taking-the-thai-automotive-market-by-storm/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-B@3x-1024x507-1.png</image:loc><image:caption>Blog-2-B@3x-1024x507-1</image:caption><image:title>Blog-2-B@3x-1024x507-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-C@3x-1024x849-1.png</image:loc><image:caption>Blog-2-C@3x-1024x849-1</image:caption><image:title>Blog-2-C@3x-1024x849-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-4.png</image:loc><image:caption>Whos-Shaping-the-auto-market-1024x535-4</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-D@3x-1024x810-1.png</image:loc><image:caption>Blog-2-D@3x-1024x810-1</image:caption><image:title>Blog-2-D@3x-1024x810-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn</image:caption><image:title>Kajornkiat Kiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-E@3x-1024x706-1.png</image:loc><image:caption>Blog-2-E@3x-1024x706-1</image:caption><image:title>Blog-2-E@3x-1024x706-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1-1.jpg</image:loc><image:caption>GettyImages-1733213138-1-1</image:caption><image:title>GettyImages-1733213138-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-primary-research-to-humanise-data/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190920_hYx8uhvGEH5oCD-0-scaled-2.jpg</image:loc><image:caption>20190920_hYx8uhvGEH5oCD-0-scaled-2</image:caption><image:title>20190920_hYx8uhvGEH5oCD-0-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>types-of-traveler-personas</image:caption><image:title>Travel-Wanderlust-Unveiled-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-14-the-art-and-science-of-market-research-podcast-with-noni-mcpherson/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODE-X-14</image:caption><image:title>EPISODE-X-14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1707156308360.jpeg</image:loc><image:caption>1707156308360</image:caption><image:title>1707156308360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-many-faces-of-market-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-668617150-1.jpg</image:loc><image:caption>GettyImages-668617150-1</image:caption><image:title>GettyImages-668617150-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535.png</image:loc><image:caption>Who-Are-Todays-Pet-Parents</image:caption><image:title>Pets-Who-Are-Todays-Pet-Parents-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/case-study/helping-singapore-changi-airport-strategize-brand-communication-in-a-global-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL_2133x858_Jewel_Tower2-1-1000x858</image:caption><image:title>BL_2133x858_Jewel_Tower2-1-1000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-quiet-cost-of-synthetic-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156879843.jpg</image:loc><image:caption>GettyImages-2156879843</image:caption><image:title>GettyImages-2156879843</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>Gen X – No Hand-Holding Desired or Required-East</image:caption><image:title>Gen X – No Hand-Holding Desired or Required-East</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/primary-and-secondary-data-collection-methods-in-marketing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages-1068058504</image:caption><image:title>GettyImages-1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages-2214022561</image:caption><image:title>GettyImages-2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-2048x1024-2.png</image:loc><image:caption>Seeds-of-Change-Traceability-Trend-2048x1024-2</image:caption><image:title>Seeds-of-Change-Traceability-Trend-2048x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-thailand-is-strategically-positioned-for-international-expansion/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled-2.jpg</image:loc><image:caption>GettyImages-1132442986-scaled-2</image:caption><image:title>GettyImages-1132442986-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/zh-cn/request-a-proposal-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/zh-cn/office/market-research-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM_2VP-1440x432</image:caption><image:title>WIM_2VP-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIM_uk-hero</image:caption><image:title>WIM_uk-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>uk-hero (1)</image:caption><image:title>uk-hero (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-a-chatbot-survey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1017906110.jpg</image:loc><image:caption>GettyImages-1017906110</image:caption><image:title>GettyImages-1017906110</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/zh-cn/service/emerging-research-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Emerging%20research%20methods_1090x545.jpg</image:loc><image:caption>Emerging research methodologies</image:caption><image:title>WIM_Emerging research methods_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-zero-party-data-enhancing-customer-trust-and-personalization/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EonImEjqLtBBaI3t6JHuPm-H_Bup5pEe8u5ohL9-pJYNNjrfpx-b5NqYegWEEXNwbP-XB6VnhDohu3WFPrSvHN_5D9fXQAbux-OIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQ-F-V1Q.png</image:loc><image:caption>EonImEjqLtBBaI3t6JHuPm-H_Bup5pEe8u5ohL9-pJYNNjrfpx-b5NqYegWEEXNwbP-XB6VnhDohu3WFPrSvHN_5D9fXQAbux-OIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQ-F-V1Q</image:caption><image:title>EonImEjqLtBBaI3t6JHuPm-H_Bup5pEe8u5ohL9-pJYNNjrfpx-b5NqYegWEEXNwbP-XB6VnhDohu3WFPrSvHN_5D9fXQAbux-OIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQ-F-V1Q</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZN-n9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2a_BGdvPcT2YD.png</image:loc><image:caption>r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZN-n9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2a_BGdvPcT2YD</image:caption><image:title>r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZN-n9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2a_BGdvPcT2YD</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-88.png</image:loc><image:caption>Sample-for-blog-post-88</image:caption><image:title>Sample-for-blog-post-88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535</image:caption><image:title>General-The-Future-of-Finance-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-asian-gen-z-and-the-future-of-japanese-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Asian-Gen-Z-and-the-Future-of-Japanese-Brands.png</image:loc><image:caption>Asian-Gen-Z-and-the-Future-of-Japanese-Brands</image:caption><image:title>Asian-Gen-Z-and-the-Future-of-Japanese-Brands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><lastmod>2026-08-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-japans-convenience-stores-have-become-everyday-infrastructure/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages-1351767347</image:caption><image:title>GettyImages-1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases.png</image:loc><image:caption>Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases</image:caption><image:title>Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores.png</image:loc><image:caption>Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores</image:caption><image:title>Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases%20-Were-More-Expensive-Than-Expected.png</image:loc><image:caption>Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases -Were-More-Expensive-Than-Expected</image:caption><image:title>Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases -Were-More-Expensive-Than-Expected</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM</image:caption><image:title>Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-Frequency-of-Convenience-Store-Use-in-Japan.png</image:loc><image:caption>Fig-1-Frequency-of-Convenience-Store-Use-in-Japan</image:caption><image:title>Fig-1-Frequency-of-Convenience-Store-Use-in-Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/fig-5-what-Japanese-consumers-Want-From-Convenience-Stores.png</image:loc><image:caption>fig-5-what-Japanese-consumers-Want-From-Convenience-Stores</image:caption><image:title>fig-5-what-Japanese-consumers-Want-From-Convenience-Stores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/free-report-about-face-emerging-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock-1326636206-scaled</image:caption><image:title>iStock-1326636206-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/brochure-cover_about-face-247x300.png</image:loc><image:caption>brochure-cover_about-face-247x300</image:caption><image:title>brochure-cover_about-face-247x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-practical-guide-to-inclusive-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636-1.jpg</image:loc><image:caption>GettyImages-1288712636-1</image:caption><image:title>GettyImages-1288712636-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/introduction-to-global-market-research-process/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4.png</image:loc><image:caption>submit-a-research-brief-4</image:caption><image:title>submit-a-research-brief-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Introduction%20to%20global%20market%20research%20process.jpg</image:loc><image:caption>Introduction to global market research process</image:caption><image:title>Introduction to global market research process</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance.png</image:loc><image:caption>General-The-Future-of-Finance</image:caption><image:title>General-The-Future-of-Finance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-university-brands-can-appeal-to-singapores-gen-z-students/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-90-2</image:caption><image:title>Copy-of-Sample-for-blog-post-90-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512.png</image:loc><image:caption>the-modern-millennial-report</image:caption><image:title>General-4-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TP_Kouei-Kaku-600x600</image:caption><image:title>TP_Kouei-Kaku-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shanghai.jpg</image:loc><image:caption>Shanghai</image:caption><image:title>Shanghai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_Shanghai-downtown.jpg</image:loc><image:caption>WH_Shanghai-downtown</image:caption><image:title>WH_Shanghai-downtown</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>Kadence China office</image:caption><image:title>WIM_perks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/filipino-youth-a-generation-in-pursuit-of-equity-and-opportunity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-05-44-52-0313-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-05-44-52-0313-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-05-44-52-0313-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-Sep-11-2025-05-34-23-9467-PM.png</image:loc><image:caption>Why-millennials-demand-work-life-balance-1-1024x512-Sep-11-2025-05-34-23-9467-PM</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512-Sep-11-2025-05-34-23-9467-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-80</image:caption><image:title>Copy-of-Sample-for-blog-post-80</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-the-potential-for-foreign-direct-investment-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1092423872-scaled.jpg</image:loc><image:caption>GettyImages-1092423872-scaled</image:caption><image:title>GettyImages-1092423872-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/crafting-high-impact-questions-for-qualitative-and-quantitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-4.png</image:loc><image:caption>Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-4</image:caption><image:title>Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-12-2.png</image:loc><image:caption>Sample-for-blog-post-12-2</image:caption><image:title>Sample-for-blog-post-12-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-21-44-5959-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-08-21-44-5959-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-08-21-44-5959-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/sector/advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Advertising-Sector-92x92.png</image:loc><image:caption>WI_Advertising-Sector-92x92</image:caption><image:title>WI_Advertising-Sector-92x92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_Advertising.png</image:loc><image:caption>WH_Advertising</image:caption><image:title>WIM_Advertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages-1088608128-1</image:caption><image:title>GettyImages-1088608128-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTY_MR1-432x432-1</image:caption><image:title>AOTY_MR1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-financial-services-market-research</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1307935655-1-scaled.jpg</image:loc><image:caption>GettyImages-1307935655-1-scaled</image:caption><image:title>GettyImages-1307935655-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-51-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-51-1</image:caption><image:title>Copy-of-Sample-for-blog-post-51-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-768x402-Sep-19-2025-08-00-09-3275-PM.png</image:loc><image:caption>submit-a-research-brief-2-1-768x402-Sep-19-2025-08-00-09-3275-PM</image:caption><image:title>submit-a-research-brief-2-1-768x402-Sep-19-2025-08-00-09-3275-PM</image:title></image:image><lastmod>2026-08-10</lastmod></url><url><loc>https://kadence.com/ja/sector/financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Finance.svg</image:loc><image:caption>IC_Finance</image:caption><image:title>IC_Finance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>Financial Services</image:caption><image:title>WIM_Financial-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-1090x545.png</image:loc><image:caption>Financial</image:caption><image:title>WIM_Financial-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-consumer-food-choices-on-singapores-food-and-beverage-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-3-B@3x-1024x737-2.png</image:loc><image:caption>Blog-3-B@3x-1024x737-2</image:caption><image:title>Blog-3-B@3x-1024x737-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Impact%20of%20Consumer%20Food%20Choices%20on%20Singapore%E2%80%99s%20F&amp;B%20Growth.jpg</image:loc><image:caption>The Impact of Consumer Food Choices on Singapore’s F&amp;B Growth</image:caption><image:title>The Impact of Consumer Food Choices on Singapore’s F&amp;B Growth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXdpPmj41CQ7z8nNx-_3o0R-ltimzVwW56xiiyBlfl1fw5fdk_VzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjI_oA3pKA8TvE2YZIg85o.png</image:loc><image:caption>AD_4nXdpPmj41CQ7z8nNx-_3o0R-ltimzVwW56xiiyBlfl1fw5fdk_VzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjI_oA3pKA8TvE2YZIg85o</image:caption><image:title>AD_4nXdpPmj41CQ7z8nNx-_3o0R-ltimzVwW56xiiyBlfl1fw5fdk_VzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjI_oA3pKA8TvE2YZIg85o</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/bridging-the-divide-between-online-and-offline-grocery-shopping/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-11-14-24-0255-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-11-14-24-0255-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-11-14-24-0255-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-64.png</image:loc><image:caption>Sample-for-blog-post-64</image:caption><image:title>Sample-for-blog-post-64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/l65SvaUvCB-f9LVggzZM_Gat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt_5cQMWM_RjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej.jpg</image:loc><image:caption>l65SvaUvCB-f9LVggzZM_Gat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt_5cQMWM_RjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej</image:caption><image:title>l65SvaUvCB-f9LVggzZM_Gat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt_5cQMWM_RjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/JAljASOKSf-9F_pp6sz1GZgu_1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c_1bbleT.jpg</image:loc><image:caption>JAljASOKSf-9F_pp6sz1GZgu_1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c_1bbleT</image:caption><image:title>JAljASOKSf-9F_pp6sz1GZgu_1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c_1bbleT</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/zh-cn/service/usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usage-and-attitude-studies_1090x545.jpg</image:loc><image:caption>Usage and attitude studies</image:caption><image:title>WIM_Usage-and-attitude-studies_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-ecommerce-on-the-handmade-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-83493472-1-e1672165763469.jpg</image:loc><image:caption>GettyImages-83493472-1-e1672165763469</image:caption><image:title>GettyImages-83493472-1-e1672165763469</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/sensory-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Taste-test-sensory-research_1090x545.jpg</image:loc><image:caption>Taste test sensory research</image:caption><image:title>WIM_Taste-test-sensory-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages-1864355711</image:caption><image:title>GettyImages-1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-75939350.jpg</image:loc><image:caption>GettyImages-75939350</image:caption><image:title>GettyImages-75939350</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436.jpg</image:loc><image:caption>GettyImages-872680436</image:caption><image:title>GettyImages-872680436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_computer.svg</image:loc><image:caption>WI_computer</image:caption><image:title>WI_computer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_meeting.svg</image:loc><image:caption>WI_meeting</image:caption><image:title>WI_meeting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WI_puzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-asian-consumer-summary-of-our-latest-trend-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840110388-1.jpg</image:loc><image:caption>GettyImages-840110388-1</image:caption><image:title>GettyImages-840110388-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/zh-cn/service/customer-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-understanding_1090x545.jpg</image:loc><image:caption>Customer understanding</image:caption><image:title>WIM_Customer-understanding_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/ja/sector/media/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Bloomberg%20Neuroscience.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>Bloomberg Neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media_1090x545.png</image:loc><image:caption>Media</image:caption><image:title>WIM_Media_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432.jpg</image:loc><image:caption>mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432</image:caption><image:title>mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Media-Sector-46x46.png</image:loc><image:caption>IC_Media-Sector-46x46</image:caption><image:title>IC_Media-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/leveraging-ad-research-and-consumer-insights-for-impactful-advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1179981569.jpg</image:loc><image:caption>GettyImages-1179981569</image:caption><image:title>GettyImages-1179981569</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Wz__D65cnR9GT35_-yhwh5LN9-Ij2RWMMI4CtD57kt_IDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkS_PMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO.png</image:loc><image:caption>Wz__D65cnR9GT35_-yhwh5LN9-Ij2RWMMI4CtD57kt_IDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkS_PMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO</image:caption><image:title>Wz__D65cnR9GT35_-yhwh5LN9-Ij2RWMMI4CtD57kt_IDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkS_PMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled.jpg</image:loc><image:caption>Workshops-scaled</image:caption><image:title>Workshops-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ecommerce-brands-reenter-physical-spaces-to-build-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-Sep-19-2025-06-37-28-5201-PM.png</image:loc><image:caption>submit-a-research-brief-4-4-1024x536-Sep-19-2025-06-37-28-5201-PM</image:caption><image:title>submit-a-research-brief-4-4-1024x536-Sep-19-2025-06-37-28-5201-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464043502-2.jpg</image:loc><image:caption>GettyImages-1464043502-2</image:caption><image:title>GettyImages-1464043502-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-06-37-36-2410-PM.png</image:loc><image:caption>1-1-1024x535-Sep-19-2025-06-37-36-2410-PM</image:caption><image:title>1-1-1024x535-Sep-19-2025-06-37-36-2410-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pomelo-fashions-2.png</image:loc><image:caption>Pomelo-fashions-2</image:caption><image:title>Pomelo-fashions-2</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/ja/knowledge/our-metaverse-pilot-study-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages-1162094164-scaled-2</image:caption><image:title>GettyImages-1162094164-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/when-sustainability-meets-the-limits-of-consumer-budgets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-05-27-01-3710-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-05-27-01-3710-PM</image:caption><image:title>US-1024x535-Sep-19-2025-05-27-01-3710-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1345809682-1.jpg</image:loc><image:caption>GettyImages-1345809682-1</image:caption><image:title>GettyImages-1345809682-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/supporting-a-global-pet-nutrition-leader-in-redesigning-their-packaging/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages-2223656176</image:caption><image:title>GettyImages-2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/bridging-the-divide-between-online-and-offline-grocery-shopping/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-64-1.png</image:loc><image:caption>Sample-for-blog-post-64-1</image:caption><image:title>Sample-for-blog-post-64-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>20200604-08empty-concrete-tunnel-through-mosque-1007431-1</image:caption><image:title>20200604-08empty-concrete-tunnel-through-mosque-1007431-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/using-market-research-for-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled.jpg</image:loc><image:caption>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled</image:caption><image:title>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/what-desk-research-will-never-tell-you-about-your-next-market/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20West.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- West</image:caption><image:title>No Time for Hype — Gen X Wants Results- West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages-2214022561</image:caption><image:title>GettyImages-2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://kadence.com/knowledge/to-persona-or-not-to-persona-weighing-in-the-benefits-and-drawbacks/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1727507232.jpg</image:loc><image:caption>GettyImages-1727507232</image:caption><image:title>GettyImages-1727507232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Cars-and-consumers-1024x535-1.png</image:loc><image:caption>Auto-Cars-and-consumers-1024x535-1</image:caption><image:title>Auto-Cars-and-consumers-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/zillennials-bridging-the-gap-between-millennials-and-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1024x576.png</image:loc><image:caption>8-pet-personas</image:caption><image:title>Pet-owner-Personas-Cover-Page-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1939722836-1.jpg</image:loc><image:caption>GettyImages-1939722836-1</image:caption><image:title>GettyImages-1939722836-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/speak-to-shop-and-the-surge-of-voice-commerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-45-11-2893-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-45-11-2893-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-45-11-2893-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-05-05-52-8081-PM.png</image:loc><image:caption>1-1-1024x535-Sep-19-2025-05-05-52-8081-PM</image:caption><image:title>1-1-1024x535-Sep-19-2025-05-05-52-8081-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1250219296-2.jpg</image:loc><image:caption>GettyImages-1250219296-2</image:caption><image:title>GettyImages-1250219296-2</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-youth-attitudes-governance-sea-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-85645685-scaled.jpg</image:loc><image:caption>GettyImages-85645685-scaled</image:caption><image:title>GettyImages-85645685-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/service/segmentation-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Segmentation_1090x545.jpg</image:loc><image:caption>Segmentation</image:caption><image:title>WIM_Segmentation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157.jpg</image:loc><image:caption>GettyImages-1369301157</image:caption><image:title>GettyImages-1369301157</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/A-guide-to-diversity-and-inclusion-in-market-research.jpg</image:loc><image:caption>A-guide-to-diversity-and-inclusion-in-market-research</image:caption><image:title>A-guide-to-diversity-and-inclusion-in-market-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-34.png</image:loc><image:caption>Sample-for-blog-post-34</image:caption><image:title>Sample-for-blog-post-34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled.jpg</image:loc><image:caption>sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled</image:caption><image:title>sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-mobile-responsiveness-in-ux-optimisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1471884634.jpg</image:loc><image:caption>GettyImages-1471884634</image:caption><image:title>GettyImages-1471884634</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2157936526.jpg</image:loc><image:caption>GettyImages-2157936526</image:caption><image:title>GettyImages-2157936526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market-Understanding-2180x1090.jpg</image:loc><image:caption>WH_Market-Understanding-2180x1090</image:caption><image:title>WH_Market-Understanding-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/service/emerging-research-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages-1464550329</image:caption><image:title>GettyImages-1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sample-for-blog-post-66</image:caption><image:title>Sample-for-blog-post-66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Emerging%20research%20methods_1090x545.jpg</image:loc><image:caption>Emerging research methodologies</image:caption><image:title>WIM_Emerging research methods_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages-1139733438-scaled</image:caption><image:title>GettyImages-1139733438-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sample-for-blog-post-60</image:caption><image:title>Sample-for-blog-post-60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-augmented-reality-in-research-video-case-study-with-asahi/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805.jpg</image:loc><image:caption>david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805</image:caption><image:title>david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-4-main-types-of-user-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/user-study-graphic-2.png</image:loc><image:caption>user-study-graphic-2</image:caption><image:title>user-study-graphic-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-b2b-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brand-analysis</image:caption><image:title>1-32-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/top%204%20trends-set%20to%20disrupt%20b2b%20in%202025.jpg</image:loc><image:caption>top 4 trends-set to disrupt b2b in 2025</image:caption><image:title>top 4 trends-set to disrupt b2b in 2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/feeling-good-powering-the-next-gen-of-fitness-and-medtech/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages-1237011854</image:caption><image:title>GettyImages-1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Untitled-550-%C3%97-700-px-236x300.jpg</image:loc><image:caption>Feeling Good cover image</image:caption><image:title>Untitled-550-×-700-px-236x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/what-the-global-snack-boom-reveals-about-the-modern-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1269305676.jpg</image:loc><image:caption>GettyImages-1269305676</image:caption><image:title>GettyImages-1269305676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kind-Bar-Snack-Brand-Story.png</image:loc><image:caption>Kind-Bar-Snack-Brand-Story</image:caption><image:title>Kind-Bar-Snack-Brand-Story</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-768x401-Sep-19-2025-08-50-41-8869-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-768x401-Sep-19-2025-08-50-41-8869-PM</image:caption><image:title>Types-of-Grocery-Shoppers-768x401-Sep-19-2025-08-50-41-8869-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/how-free-super-bowl-2025-streaming-is-changing-the-game-for-fans-and-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/How%20Free%20Super%20Bowl%20Streaming%20Is%20Changing%20the%20Game%20for%20Fans%20and%20Brands.jpg</image:loc><image:caption>How Free Super Bowl Streaming Is Changing the Game for Fans and Brands</image:caption><image:title>How Free Super Bowl Streaming Is Changing the Game for Fans and Brands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sample-for-blog-post-72-1</image:caption><image:title>Sample-for-blog-post-72-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2.png</image:loc><image:caption>submit-a-research-brief-2</image:caption><image:title>submit-a-research-brief-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56-1.png</image:loc><image:caption>20200604-01Screenshot2020-05-28at11_24_56-1</image:caption><image:title>20200604-01Screenshot2020-05-28at11_24_56-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-ai-and-social-media-are-redefining-information-searches/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-02-31-33-8630-PM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-02-31-33-8630-PM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-02-31-33-8630-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1564969721-1.jpg</image:loc><image:caption>GettyImages-1564969721-1</image:caption><image:title>GettyImages-1564969721-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-02-10-28-6182-PM.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-02-10-28-6182-PM</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-02-10-28-6182-PM</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-retailers-are-redefining-loyalty-programs-in-the-subscription-economy-2/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186653699-1.jpg</image:loc><image:caption>GettyImages-2186653699-1</image:caption><image:title>GettyImages-2186653699-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-06-46-57-1378-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-06-46-57-1378-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-06-46-57-1378-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-06-46-37-9083-PM.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-06-46-37-9083-PM</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-06-46-37-9083-PM</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-conjoint-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-2.jpg</image:loc><image:caption>glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-2</image:caption><image:title>glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-media-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Media%20Industry%20in%202025.jpg</image:loc><image:caption>Top 4 Trends Set to Disrupt the Media Industry in 2025</image:caption><image:title>Top 4 Trends Set to Disrupt the Media Industry in 2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainment-media-trends</image:caption><image:title>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/5-key-consumer-segments-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694087772-4.jpg</image:loc><image:caption>GettyImages-694087772-4</image:caption><image:title>GettyImages-694087772-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beauty-trends</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-pet-influencers-are-reshaping-animal-health-buying-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/pidan-pet-brand-strategy.png</image:loc><image:caption>pidan-pet-brand-strategy</image:caption><image:title>pidan-pet-brand-strategy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Ollie-food-petfluencers.jpg</image:loc><image:caption>Ollie-food-petfluencers</image:caption><image:title>Ollie-food-petfluencers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512.png</image:loc><image:caption>plant-based-trends-in-agriculture</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Nala-the-cat-pet-influencer-walmart-brand.png</image:loc><image:caption>Nala-the-cat-pet-influencer-walmart-brand</image:caption><image:title>Nala-the-cat-pet-influencer-walmart-brand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Buddy-the-lizard-influncer-pet-owners.png</image:loc><image:caption>Buddy-the-lizard-influncer-pet-owners</image:caption><image:title>Buddy-the-lizard-influncer-pet-owners</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/top-Pet-influencers.png</image:loc><image:caption>top-Pet-influencers</image:caption><image:title>top-Pet-influencers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1635323442.jpg</image:loc><image:caption>GettyImages-1635323442</image:caption><image:title>GettyImages-1635323442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-05-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-growing-influence-of-ai-in-market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2065923099-1.jpg</image:loc><image:caption>GettyImages-2065923099-1</image:caption><image:title>GettyImages-2065923099-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Sachit%20Gupta.png</image:loc><image:caption>Sachit Gupta</image:caption><image:title>Sachit Gupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-06-55-27-9802-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-06-55-27-9802-PM</image:caption><image:title>US-1024x535-Sep-19-2025-06-55-27-9802-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-large-language-models-are-changing-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1054423670.jpg</image:loc><image:caption>GettyImages-1054423670</image:caption><image:title>GettyImages-1054423670</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-4</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/alternative-therapies-in-animal-healthcare-are-moving-into-mainstream-care/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Paws-Personas_-2.png</image:loc><image:caption>Pets-Paws-Personas_-2</image:caption><image:title>Pets-Paws-Personas_-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Schwarzman-Animal-holistic-care.jpg</image:loc><image:caption>Schwarzman-Animal-holistic-care</image:caption><image:title>Schwarzman-Animal-holistic-care</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1422746914.jpg</image:loc><image:caption>GettyImages-1422746914</image:caption><image:title>GettyImages-1422746914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/animal-health-brand-strategies.png</image:loc><image:caption>animal-health-brand-strategies</image:caption><image:title>animal-health-brand-strategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, 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Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545</image:caption><image:title>jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_tooltip.png</image:loc><image:caption>IC_tooltip</image:caption><image:title>IC_tooltip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411-2.jpg</image:loc><image:caption>GettyImages-1367886308-e1674148440411-2</image:caption><image:title>GettyImages-1367886308-e1674148440411-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-attention-is-becoming-retails-most-scarce-asset/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1323880880.jpg</image:loc><image:caption>GettyImages-1323880880</image:caption><image:title>GettyImages-1323880880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://kadence.com/knowledge/leverage-the-power-of-questions-in-design-innovation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1.jpg</image:loc><image:caption>GettyImages-1780092404-1</image:caption><image:title>GettyImages-1780092404-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Uber-Eats-1024x645.png</image:loc><image:caption>Uber-Eats-1024x645</image:caption><image:title>Uber-Eats-1024x645</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/tooth-brush-1024x1024.jpg</image:loc><image:caption>tooth-brush-1024x1024</image:caption><image:title>tooth-brush-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-17-2025-03-50-14-5813-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-17-2025-03-50-14-5813-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-17-2025-03-50-14-5813-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/knowledge/from-obscurity-to-clarity-how-transparency-revolutionises-sustainability-reporting/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535.png</image:loc><image:caption>Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535</image:caption><image:title>Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3.png</image:loc><image:caption>Sample-for-blog-post-3</image:caption><image:title>Sample-for-blog-post-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/content-monetization-models-in-the-age-of-ad-blocking/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/harnessing-ai-for-next-generation-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-04-05-11-6823-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-04-05-11-6823-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-04-05-11-6823-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>Ashutosh Awasthi</image:caption><image:title>Ashutosh Awasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1129543739-3-2.jpg</image:loc><image:caption>GettyImages-1129543739-3-2</image:caption><image:title>GettyImages-1129543739-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages-1448284790-1</image:caption><image:title>GettyImages-1448284790-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-succeed-in-the-streaming-wars-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-989402872-scaled.jpg</image:loc><image:caption>GettyImages-989402872-scaled</image:caption><image:title>GettyImages-989402872-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Streaming-Wars-small.png</image:loc><image:caption>Streaming-Wars-small</image:caption><image:title>Streaming-Wars-small</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-next-billion-shoppers-are-online-and-theyre-not-shopping-like-you-think-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-11-2</image:caption><image:title>Copy-of-Sample-for-blog-post-11-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>The-definitive-guide-to-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/podcast/ep-7-voices-of-visionaries-the-future-festival-edition-part-1/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WH_Podcasts_EP-7</image:caption><image:title>WH_Podcasts_EP-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-american-marketing-associations-future-of-marketing-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/AMA-small-223x300.png</image:loc><image:caption>AMA-small-223x300</image:caption><image:title>AMA-small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMA-scaled</image:caption><image:title>AMA-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/service/telephone-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TDI_1090x545.jpg</image:loc><image:caption>TDI telephone interview</image:caption><image:title>WIM_TDI_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages-1464550329-2</image:caption><image:title>GettyImages-1464550329-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-dtc-food-brands-are-changing-the-rules/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-79-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-79-1</image:caption><image:title>Copy-of-Sample-for-blog-post-79-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-06-50-21-3890-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-06-50-21-3890-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-06-50-21-3890-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-06-49-59-0488-PM.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-06-49-59-0488-PM</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-06-49-59-0488-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/service/market-research-recruitment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market-research-recruitment_1090x545.jpg</image:loc><image:caption>Market research recruitment</image:caption><image:title>WIM_Market-research-recruitment_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/why-the-term-expert-is-wrong-and-why-we-need-expertise/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200611_brooke-cagle-uHVRvDr7pg-unsplash.jpg</image:loc><image:caption>20200611_brooke-cagle-uHVRvDr7pg-unsplash</image:caption><image:title>20200611_brooke-cagle-uHVRvDr7pg-unsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-tampa</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/can-luxury-motorcycle-brands-make-heritage-feel-young-again/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Royal-enfield-wonderful-indonesia-campaign.png</image:loc><image:caption>Royal-enfield-wonderful-indonesia-campaign</image:caption><image:title>Royal-enfield-wonderful-indonesia-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2157936526.jpg</image:loc><image:caption>GettyImages-2157936526</image:caption><image:title>GettyImages-2157936526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Royal-enfield-women-campaign.png</image:loc><image:caption>Royal-enfield-women-campaign</image:caption><image:title>Royal-enfield-women-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-smart-play-for-marketers-who-want-results-with-email-and-sms-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-4-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-4-1</image:caption><image:title>Copy-of-Sample-for-blog-post-4-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooklinen-392x1024.jpg</image:loc><image:caption>brooklinen-392x1024</image:caption><image:title>brooklinen-392x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages-1346682879-1</image:caption><image:title>GettyImages-1346682879-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Why-millennials-of-today-value-content-with-purpose</image:caption><image:title>Why-millennials-of-today-value-content-with-purpose-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-smart-spend-mindset-is-reshaping-the-luxury-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-06-50-21-3890-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-06-50-21-3890-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-06-50-21-3890-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843000588-1.jpg</image:loc><image:caption>GettyImages-843000588-1</image:caption><image:title>GettyImages-843000588-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-06-47-59-4055-PM.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-06-47-59-4055-PM</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-06-47-59-4055-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/agency-credentials-china/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1141912980-1.jpg</image:loc><image:caption>GettyImages-1141912980-1</image:caption><image:title>GettyImages-1141912980-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages-1356444715</image:caption><image:title>GettyImages-1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2039484677.jpg</image:loc><image:caption>GettyImages-2039484677</image:caption><image:title>GettyImages-2039484677</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-3.png</image:loc><image:caption>Types-of-Grocery-Shoppers-1024x535-3</image:caption><image:title>Types-of-Grocery-Shoppers-1024x535-3</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/where-should-brands-draw-the-line-on-personalisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-93.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-93</image:caption><image:title>Copy-of-Sample-for-blog-post-93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-1.png</image:loc><image:caption>Why-millennials-demand-work-life-balance-1-1024x512-1</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/app-1024x580.png</image:loc><image:caption>app-1024x580</image:caption><image:title>app-1024x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Spotify-1024x683.png</image:loc><image:caption>Spotify-1024x683</image:caption><image:title>Spotify-1024x683</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-social-media-in-gen-zs-purchasing-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopee-Social-Media-Ad-Gen-Z-1.png</image:loc><image:caption>Shopee-Social-Media-Ad-Gen-Z-1</image:caption><image:title>Shopee-Social-Media-Ad-Gen-Z-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GYM-Shark-Influencer-campaign-1.png</image:loc><image:caption>GYM-Shark-Influencer-campaign-1</image:caption><image:title>GYM-Shark-Influencer-campaign-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-Social-Media-Gen-Z-1.png</image:loc><image:caption>Nike-Social-Media-Gen-Z-1</image:caption><image:title>Nike-Social-Media-Gen-Z-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-06-27-38-5448-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-06-27-38-5448-PM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-06-27-38-5448-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1450372127-scaled-1.jpg</image:loc><image:caption>GettyImages-1450372127-scaled-1</image:caption><image:title>GettyImages-1450372127-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Starbucks-red-cup-contest-social-media-1.png</image:loc><image:caption>Starbucks-red-cup-contest-social-media-1</image:caption><image:title>Starbucks-red-cup-contest-social-media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/asias-great-divide-kadence/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Asias-Spending-%20case%20study.png</image:loc><image:caption>Asias-Spending- case study</image:caption><image:title>Asias-Spending- case study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-decline-of-department-stores-understanding-evolving-consumer-preferences-and-the-future-of-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-1.png</image:loc><image:caption>Whos-Shaping-the-auto-market-1024x535-1</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-958770796.jpg</image:loc><image:caption>GettyImages-958770796</image:caption><image:title>GettyImages-958770796</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/sector/fashion</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fashion%20banner%20image.jpg</image:loc><image:caption>Fashion banner image</image:caption><image:title>Fashion banner image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-conjoint-analysis-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1416876179-e1675447862845-1.jpg</image:loc><image:caption>GettyImages-1416876179-e1675447862845-1</image:caption><image:title>GettyImages-1416876179-e1675447862845-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/ja/service/in-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IDI-FV_1090x545.jpg</image:loc><image:caption>IDI market research in depth interview</image:caption><image:title>WIM_IDI-FV_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/podcast/ep-25-music-ai-rights-revenue-and-creation-with-simmi-singh/</loc><image:image><image:loc>https://kadence.com/hubfs/Simmi%20Singh%20Headshot.jpg</image:loc><image:caption>Simmi Singh Headshot</image:caption><image:title>Simmi Singh Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh.png</image:loc><image:caption>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh</image:caption><image:title>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/ja/office/indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fitri-1-1.png</image:loc><image:caption>Fitri-1-1</image:caption><image:title>Fitri-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia_720x216.png</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_Kadence-Indonesia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/IMG_1893-scaled-2.jpg</image:loc><image:caption>IMG_1893-scaled-2</image:caption><image:title>IMG_1893-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Randy.png</image:loc><image:caption>Randy</image:caption><image:title>Randy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Indonesia-office_1418x534.gif</image:loc><image:caption>Slider Indonesia</image:caption><image:title>WIM_Slider-Indonesia-office_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Safi-1-1.png</image:loc><image:caption>Safi-1-1</image:caption><image:title>Safi-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dadang-1-1.png</image:loc><image:caption>Dadang-1-1</image:caption><image:title>Dadang-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KIDN_1024x526.jpg</image:loc><image:caption></image:caption><image:title>WIM_KIDN_1024x526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/from-personas-to-purchase-logic/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:caption><image:title>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainment-media-trends</image:caption><image:title>Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-2.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-2</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled.jpg</image:loc><image:caption>20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled</image:caption><image:title>20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/knowledge/building-brand-loyalty-with-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Building%20Brand%20Loyalty%20with%20Gen%20Z.jpg</image:loc><image:caption>Building Brand Loyalty with Gen Z</image:caption><image:title>Building Brand Loyalty with Gen Z</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_21_08-PM.png</image:loc><image:caption>Screen-Shot-2024-11-18-at-4_21_08-PM</image:caption><image:title>Screen-Shot-2024-11-18-at-4_21_08-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_22_46-PM.png</image:loc><image:caption>Screen-Shot-2024-11-18-at-4_22_46-PM</image:caption><image:title>Screen-Shot-2024-11-18-at-4_22_46-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_25_17-PM.png</image:loc><image:caption>Screen-Shot-2024-11-18-at-4_25_17-PM</image:caption><image:title>Screen-Shot-2024-11-18-at-4_25_17-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_18_58-PM.png</image:loc><image:caption>Screen-Shot-2024-11-18-at-4_18_58-PM</image:caption><image:title>Screen-Shot-2024-11-18-at-4_18_58-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-revolution-of-travel-from-airplanes-to-electric-cars-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496.jpg</image:loc><image:caption>GettyImages-1367208496</image:caption><image:title>GettyImages-1367208496</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages-1307361584</image:caption><image:title>GettyImages-1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-atlanta</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-power-of-the-olympics-for-brands-24/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Power%20of%20the%20Olympics%20for%20Brands.jpg</image:loc><image:caption>The Power of the Olympics for Brands</image:caption><image:title>The Power of the Olympics for Brands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-ais-great-divide-east-vs-west/</loc><image:image><image:loc>https://kadence.com/hubfs/9-AI-superpower.png</image:loc><image:caption>9-AI-superpower</image:caption><image:title>9-AI-superpower</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/My-Lowes-AI-tech.png</image:loc><image:caption>My-Lowes-AI-tech</image:caption><image:title>My-Lowes-AI-tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/12-AI%20fear%20vs%20expert%20opinion.png</image:loc><image:caption>12-AI fear vs expert opinion</image:caption><image:title>12-AI fear vs expert opinion</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-5-1536x145.png</image:loc><image:caption>divider-5-1536x145</image:caption><image:title>divider-5-1536x145</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/2-what-businesses-expect-from-AI.png</image:loc><image:caption>2-what-businesses-expect-from-AI</image:caption><image:title>2-what-businesses-expect-from-AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-6-1536x104.png</image:loc><image:caption>divider-6-1536x104</image:caption><image:title>divider-6-1536x104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-2-2-1536x127.png</image:loc><image:caption>divider-2-2-1536x127</image:caption><image:title>divider-2-2-1536x127</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6-Age%20and%20gender%20influence%20AI.png</image:loc><image:caption>6-Age and gender influence AI</image:caption><image:title>6-Age and gender influence AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/CTA2-1536x424.jpg</image:loc><image:caption>CTA2-1536x424</image:caption><image:title>CTA2-1536x424</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-1-1536x147.png</image:loc><image:caption>divider-1-1536x147</image:caption><image:title>divider-1-1536x147</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/5-Millennials%20and%20AI.png</image:loc><image:caption>5-Millennials and AI</image:caption><image:title>5-Millennials and AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-3-1536x83.png</image:loc><image:caption>divider-3-1536x83</image:caption><image:title>divider-3-1536x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-4-1536x125.png</image:loc><image:caption>divider-4-1536x125</image:caption><image:title>divider-4-1536x125</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/10-AI%20as%20hero.png</image:loc><image:caption>10-AI as hero</image:caption><image:title>10-AI as hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separator-panel</image:caption><image:title>separator-panel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/7-AI%20readiness%20in%20the%20east%20vs%20the%20west.png</image:loc><image:caption>7-AI readiness in the east vs the west</image:caption><image:title>7-AI readiness in the east vs the west</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/13-Lack%20of%20AI%20tools.png</image:loc><image:caption>13-Lack of AI tools</image:caption><image:title>13-Lack of AI tools</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/4-Trust%20around%20AI%20globally.png</image:loc><image:caption>4-Trust around AI globally</image:caption><image:title>4-Trust around AI globally</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/1-AI-sentiment%20at%20work%20by%20country.png</image:loc><image:caption>1-AI-sentiment at work by country</image:caption><image:title>1-AI-sentiment at work by country</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/11-AI%20adoption%20globally.png</image:loc><image:caption>11-AI adoption globally</image:caption><image:title>11-AI adoption globally</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3-how%20people%20see%20AI.png</image:loc><image:caption>3-how people see AI</image:caption><image:title>3-how people see AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Perfect-Corp-AI.png</image:loc><image:caption>Perfect-Corp-AI</image:caption><image:title>Perfect-Corp-AI</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/case-study/supporting-a-discount-retailer-to-drive-loyalty-and-growth</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages-1203071160</image:caption><image:title>GettyImages-1203071160</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/agency-credentials-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-103579660-2121x1090.jpg</image:loc><image:caption>Agency Credentials, India</image:caption><image:title>WIM_GettyImages-103579660-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-miami</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ultimate-guide-to-pricing-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages-1346682879-1</image:caption><image:title>GettyImages-1346682879-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled-1.jpg</image:loc><image:caption>GettyImages-1278695300-scaled-1</image:caption><image:title>GettyImages-1278695300-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://kadence.com/agency-credentials-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/getting-to-know-cbd-users-in-the-us-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CBD-users-scaled.jpg</image:loc><image:caption>CBD-users-scaled</image:caption><image:title>CBD-users-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/understanding-carbonated-soft-drink-buyers-in-european-value-stores/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages-2215421216</image:caption><image:title>GettyImages-2215421216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-market-size-and-why-is-it-important/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>siora-photography-cixohzDpNIo-unsplash-scaled</image:caption><image:title>siora-photography-cixohzDpNIo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015-2.jpg</image:loc><image:caption>GettyImages-1425794015-2</image:caption><image:title>GettyImages-1425794015-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>the-power-of-brand-analysis</image:caption><image:title>Power-of-Brand-Analysis-1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-03-26</lastmod></url><url><loc>https://kadence.com/knowledge/why-data-storytelling-is-essential-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-11-2025-08-35-25-7401-PM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-11-2025-08-35-25-7401-PM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-11-2025-08-35-25-7401-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-38.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-38</image:caption><image:title>Copy-of-Sample-for-blog-post-38</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-a-central-location-test/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1.jpg</image:loc><image:caption>CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1</image:caption><image:title>CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/why-geofencing-surveys-are-the-future-of-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1255127605-e1676423138338.jpg</image:loc><image:caption>GettyImages-1255127605-e1676423138338</image:caption><image:title>GettyImages-1255127605-e1676423138338</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-4-main-types-of-user-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/user-study-graphic.png</image:loc><image:caption>user-study-graphic</image:caption><image:title>user-study-graphic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/how-do-people-commute-across-the-globe/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages-1307361584</image:caption><image:title>GettyImages-1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190412-01_woman-standing-beside-train-station-1986932-scaled.jpg</image:loc><image:caption>20190412-01_woman-standing-beside-train-station-1986932-scaled</image:caption><image:title>20190412-01_woman-standing-beside-train-station-1986932-scaled</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/why-insights-are-arriving-too-late-to-matter</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Match-the-Evidence-to-the-Decision%20Risk-in-Research.png</image:loc><image:caption>Match-the-Evidence-to-the-Decision Risk-in-Research</image:caption><image:title>Match-the-Evidence-to-the-Decision Risk-in-Research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Where-Synthetic-Data-Fits.png</image:loc><image:caption>Where-Synthetic-Data-Fits</image:caption><image:title>Where-Synthetic-Data-Fits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%202-What-happens-when-pet-owners-start-questioning-every-treatment.png</image:loc><image:caption>Trend 2-What-happens-when-pet-owners-start-questioning-every-treatment</image:caption><image:title>Trend 2-What-happens-when-pet-owners-start-questioning-every-treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The-Insight-Lag-in-Market-Research.png</image:loc><image:caption>The-Insight-Lag-in-Market-Research</image:caption><image:title>The-Insight-Lag-in-Market-Research</image:title></image:image><lastmod>2026-06-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-our-pre-olympic-games-study-reveals-about-japanese-viewers</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Japanese%20Viewing%20Intent%20Favors%20Familiar%2c%20Outcome-Led%20Events.png</image:loc><image:caption>Fig2_Japanese Viewing Intent Favors Familiar, Outcome-Led Events</image:caption><image:title>Fig2_Japanese Viewing Intent Favors Familiar, Outcome-Led Events</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal.png</image:loc><image:caption>Fig 1_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal</image:caption><image:title>Fig 1_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T155054_038-1</image:caption><image:title>Sample-for-blog-post-2024-07-19T155054_038-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Olympic_Viewing_in_Japan.png</image:loc><image:caption>Fig3_Olympic_Viewing_in_Japan</image:caption><image:title>Fig3_Olympic_Viewing_in_Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2346%20Changing%20Gears.png</image:loc><image:caption>Sales pack #46 Changing Gears</image:caption><image:title>Sales pack #46 Changing Gears</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TP_Bianca_202406_004</image:caption><image:title>TP_Bianca_202406_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Icon-car-details.svg</image:loc><image:caption>IC_Icon-car-details</image:caption><image:title>IC_Icon-car-details</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-1090x545.png</image:loc><image:caption>WIM_Automotive-1090x545</image:caption><image:title>WIM_Automotive-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-17-exploring-human-centered-design-with-yasir-drabu-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Yasir-Headshot.png</image:loc><image:caption>Yasir-Headshot</image:caption><image:title>Yasir-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode-17-Podcast-episode-covers-1</image:caption><image:title>Episode-17-Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-market-research-in-emerging-markets-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-Sep-19-2025-08-09-51-6895-PM.png</image:loc><image:caption>10-1024x535-Sep-19-2025-08-09-51-6895-PM</image:caption><image:title>10-1024x535-Sep-19-2025-08-09-51-6895-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289307967-1.jpg</image:loc><image:caption>GettyImages-1289307967-1</image:caption><image:title>GettyImages-1289307967-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/wellness-has-become-the-new-baseline-for-brand-relevance/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitness-medtech-industry-trends-report</image:caption><image:title>Feeling-Good-cover-ad-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155547335.jpg</image:loc><image:caption>GettyImages-2155547335</image:caption><image:title>GettyImages-2155547335</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><lastmod>2026-06-17</lastmod></url><url><loc>https://kadence.com/policy/it-security-policy-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-4.png</image:loc><image:caption>Kadence.com-preview-image (1)-4</image:caption><image:title>Kadence.com-preview-image (1)-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WI_workshops</image:caption><image:title>WI_workshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-1.png</image:loc><image:caption>Kadence.com-preview-image (2)-1</image:caption><image:title>Kadence.com-preview-image (2)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WI_sensory-research</image:caption><image:title>WI_sensory-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WI_focus-group</image:caption><image:title>WI_focus-group</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WI_insight-activation-1</image:caption><image:title>WI_insight-activation-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WI_telephone-depth-interviews</image:caption><image:title>WI_telephone-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WI_recruitment</image:caption><image:title>WI_recruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market-sizing.svg</image:loc><image:caption>WI_Market-sizing</image:caption><image:title>WI_Market-sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WI_expert-interviews</image:caption><image:title>WI_expert-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WI_central-location-testing</image:caption><image:title>WI_central-location-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WI_stakeholder-interviews</image:caption><image:title>WI_stakeholder-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Marketentry.svg</image:loc><image:caption>WI_Marketentry</image:caption><image:title>WI_Marketentry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WI_neuroscience</image:caption><image:title>WI_neuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WI_headset</image:caption><image:title>WI_headset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>concept-validation</image:caption><image:title>concept-validation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WI_ShopperResearch</image:caption><image:title>WI_ShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WI_Design</image:caption><image:title>WI_Design</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WI_Proposition-development</image:caption><image:title>WI_Proposition-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Christina-wocintechchat.jpg</image:loc><image:caption>WIM_Christina-wocintechchat</image:caption><image:title>WIM_Christina-wocintechchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://kadence.com/podcast/ep-1-building-brands-and-taking-risks-with-nick-stagge/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_nick-stagge.png</image:loc><image:caption>Nick Stagge, Founder and CEO of The Grounded Company</image:caption><image:title>WIM_nick-stagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-01_Nick-Stagge.jpg</image:loc><image:caption>WH_ep-01_Nick-Stagge</image:caption><image:title>WH_ep-01_Nick-Stagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, 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Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-3.png</image:loc><image:caption>Whos-Shaping-the-auto-market-1024x535-3</image:caption><image:title>Whos-Shaping-the-auto-market-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336450750-1.jpg</image:loc><image:caption>GettyImages-1336450750-1</image:caption><image:title>GettyImages-1336450750-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-columbus</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/decoding-consumer-habits-across-diverse-asian-markets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-18.png</image:loc><image:caption>Template-Sample-for-blog-post-18</image:caption><image:title>Template-Sample-for-blog-post-18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genz-consumer-behavior-report</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40.png</image:loc><image:caption>Sample-for-blog-post-40</image:caption><image:title>Sample-for-blog-post-40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitness-medtech-industry-trends-report</image:caption><image:title>Feeling-Good-cover-ad-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-a-roof-color-turned-into-a-masterclass-in-consumer-psychology-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-08-11-20-6250-PM.png</image:loc><image:caption>How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-08-11-20-6250-PM</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-08-11-20-6250-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131397926-2.jpg</image:loc><image:caption>GettyImages-1131397926-2</image:caption><image:title>GettyImages-1131397926-2</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-write-a-market-research-report-for-a-new-product-launch/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1314817501-2.jpg</image:loc><image:caption>GettyImages-1314817501-2</image:caption><image:title>GettyImages-1314817501-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-manchester</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>Gateway Of India - Mumbai</image:caption><image:title>Gateway Of India - Mumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/knowledge/indias-10-minute-delivery-boom-is-resetting-consumer-expectations/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulika sheel</image:caption><image:title>Tulika sheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Indias-quick-commerce-demand-map.png</image:loc><image:caption>Indias-quick-commerce-demand-map</image:caption><image:title>Indias-quick-commerce-demand-map</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Maricos-Saffola-snack-oats-quick-commerce-india.png</image:loc><image:caption>Maricos-Saffola-snack-oats-quick-commerce-india</image:caption><image:title>Maricos-Saffola-snack-oats-quick-commerce-india</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/models-riding-myntra-m-now-india-delivery-boom.png</image:loc><image:caption>models-riding-myntra-m-now-india-delivery-boom</image:caption><image:title>models-riding-myntra-m-now-india-delivery-boom</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://kadence.com/knowledge/a-practical-guide-to-inclusive-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages-1288712636</image:caption><image:title>GettyImages-1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20West.png</image:loc><image:caption>No Time for Hype — Gen X Wants Results- West</image:caption><image:title>No Time for Hype — Gen X Wants Results- West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-1-1-1.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-1-1-1</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-1-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500</image:caption><image:title>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/ja/knowledge/decoding-the-uk-consumer-landscape-a-deep-dive-into-regional-nuances-and-myths/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:caption><image:title>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages-1486867890-3</image:caption><image:title>GettyImages-1486867890-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-07-1-1024x535-3.png</image:loc><image:caption>About-face_social-media-_About-face-1-07-1-1024x535-3</image:caption><image:title>About-face_social-media-_About-face-1-07-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-135232528.jpg</image:loc><image:caption>GettyImages-135232528</image:caption><image:title>GettyImages-135232528</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-498745206.jpg</image:loc><image:caption>GettyImages-498745206</image:caption><image:title>GettyImages-498745206</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Kad-India-1024x683.jpg</image:loc><image:caption>Kad-India-1024x683</image:caption><image:title>Kad-India-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-2.png</image:loc><image:caption>10-1024x535-2</image:caption><image:title>10-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1333738765.jpg</image:loc><image:caption>GettyImages-1333738765</image:caption><image:title>GettyImages-1333738765</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-11-13-27-4309-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-11-13-27-4309-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-11-13-27-4309-AM</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/decoding-customer-minds-the-power-of-attitudinal-vs-behavioral-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM</image:caption><image:title>Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-05-25-39-6361-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-05-25-39-6361-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-05-25-39-6361-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/embedding-a-customer-centric-culture-to-inform-all-areas-of-business-strategy-for-havells/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6th page hero sec</image:caption><image:title>6th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-philippines-digital-finance-boom-has-reached-its-hardest-test/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2267070071.jpg</image:loc><image:caption>GettyImages-2267070071</image:caption><image:title>GettyImages-2267070071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-Oct-21-2025-02-34-49-3138-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-Oct-21-2025-02-34-49-3138-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-Oct-21-2025-02-34-49-3138-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/knowledge/identifying-new-market-opportunities-with-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-6-1024x535.png</image:loc><image:caption>Opportunity-analysis-6-1024x535</image:caption><image:title>Opportunity-analysis-6-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1210286581.jpg</image:loc><image:caption>GettyImages-1210286581</image:caption><image:title>GettyImages-1210286581</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-8-1024x535.png</image:loc><image:caption>Opportunity-analysis-8-1024x535</image:caption><image:title>Opportunity-analysis-8-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-7-1024x535.png</image:loc><image:caption>Opportunity-analysis-7-1024x535</image:caption><image:title>Opportunity-analysis-7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-9-1024x535.png</image:loc><image:caption>Opportunity-analysis-9-1024x535</image:caption><image:title>Opportunity-analysis-9-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sample-for-blog-post-67</image:caption><image:title>Sample-for-blog-post-67</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/service/central-location-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Central-location-testing-CLT-1090x545.jpg</image:loc><image:caption>Central location testing (CLT)</image:caption><image:title>WIM_Central-location-testing-CLT-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages-1464550329</image:caption><image:title>GettyImages-1464550329</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-england</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>uk-hero (1)</image:caption><image:title>uk-hero (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM_2VP-1440x432</image:caption><image:title>WIM_2VP-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIM_uk-hero</image:caption><image:title>WIM_uk-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-5-best-data-collection-tools-for-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-5-Best-data-collection-tools-for-market-research-2.jpg</image:loc><image:caption>The-5-Best-data-collection-tools-for-market-research-2</image:caption><image:title>The-5-Best-data-collection-tools-for-market-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/6-market-research-industry-trends-worth-watching/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1133802746-1-1.jpg</image:loc><image:caption>GettyImages-1133802746-1-1</image:caption><image:title>GettyImages-1133802746-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/5-key-consumer-segments-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beauty-trends</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694087772-4.jpg</image:loc><image:caption>GettyImages-694087772-4</image:caption><image:title>GettyImages-694087772-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-southeast-asias-trust-in-tech/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trust-in-Technology-southeast-asia.png</image:loc><image:caption>Trust-in-Technology-southeast-asia</image:caption><image:title>Trust-in-Technology-southeast-asia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><lastmod>2026-08-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-market-research-in-refining-your-brand-value-proposition/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1753895880.jpg</image:loc><image:caption>GettyImages-1753895880</image:caption><image:title>GettyImages-1753895880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1024x535-1.png</image:loc><image:caption>Travel-On-the-Move-1024x535-1</image:caption><image:title>Travel-On-the-Move-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/why-every-market-researcher-should-think-like-a-data-scientist/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-3.png</image:loc><image:caption>1-2-1-1024x535-3</image:caption><image:title>1-2-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-13.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-13</image:caption><image:title>Copy-of-Sample-for-blog-post-13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-blurred-line-between-branding-and-politics/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-best-a-man-can-get--1024x614.png</image:loc><image:caption>The-best-a-man-can-get--1024x614</image:caption><image:title>The-best-a-man-can-get--1024x614</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-4.png</image:loc><image:caption>How-millennials-are-champions-of-equality-2-1-1024x512-4</image:caption><image:title>How-millennials-are-champions-of-equality-2-1-1024x512-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-05-32-44-0019-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-05-32-44-0019-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-05-32-44-0019-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bud-Light-Trans-Campaign-1024x627.png</image:loc><image:caption>Bud-Light-Trans-Campaign-1024x627</image:caption><image:title>Bud-Light-Trans-Campaign-1024x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-95.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-95</image:caption><image:title>Copy-of-Sample-for-blog-post-95</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/food-and-beverage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-1090x545.png</image:loc><image:caption>Food-and-Beverage</image:caption><image:title>WIM_Food-and-Beverage-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Food-and-Beverage.svg</image:loc><image:caption>IC_Food-and-Beverage</image:caption><image:title>IC_Food-and-Beverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert%20Sinclair_190x190.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert Sinclair_190x190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/service/in-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-34-2</image:caption><image:title>Copy-of-Sample-for-blog-post-34-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IDI-FV_1090x545.jpg</image:loc><image:caption>IDI market research in depth interview</image:caption><image:title>WIM_IDI-FV_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages-2048631679-2</image:caption><image:title>GettyImages-2048631679-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/sector/animal-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:caption><image:title>debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-1090x545.png</image:loc><image:caption>WIM_Animal-Health-1090x545</image:caption><image:title>WIM_Animal-Health-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Animal-health.svg</image:loc><image:caption>IC_Animal-health</image:caption><image:title>IC_Animal-health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32-Sep-26-2025-05-19-03-0051-AM.png</image:loc><image:caption>Samsung-196x32-Sep-26-2025-05-19-03-0051-AM</image:caption><image:title>Samsung-196x32-Sep-26-2025-05-19-03-0051-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrs-oppies-432x410</image:caption><image:title>mrs-oppies-432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/9-types-of-restaurant-patrons-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1444191538.jpg</image:loc><image:caption>GettyImages-1444191538</image:caption><image:title>GettyImages-1444191538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-300x169-Sep-19-2025-06-22-08-1223-PM.png</image:loc><image:caption>dining-personas</image:caption><image:title>Dining-cover-2-300x169-Sep-19-2025-06-22-08-1223-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/from-data-dump-to-storytelling-the-importance-of-narrative-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1466751101-1.jpg</image:loc><image:caption>GettyImages-1466751101-1</image:caption><image:title>GettyImages-1466751101-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-2.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-2</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/generative-ai-for-marketing-and-creative-campaigns/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737-2.jpg</image:loc><image:caption>GettyImages-1418649737-2</image:caption><image:title>GettyImages-1418649737-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-7.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-7</image:caption><image:title>submit-a-research-brief-2-1024x535-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages-1448284790-1</image:caption><image:title>GettyImages-1448284790-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-Sep-19-2025-04-26-27-9975-PM.png</image:loc><image:caption>Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-Sep-19-2025-04-26-27-9975-PM</image:caption><image:title>Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-Sep-19-2025-04-26-27-9975-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/uk-terms-and-conditions-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2).png</image:loc><image:caption>Kadence.com-preview-image (2)</image:caption><image:title>Kadence.com-preview-image (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-12</lastmod></url><url><loc>https://kadence.com/knowledge/travel-trends-missed-the-mark-as-overtourism-is-the-real-crisis/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages-1307361584</image:caption><image:title>GettyImages-1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-11-2025-08-35-25-7401-PM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-11-2025-08-35-25-7401-PM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-11-2025-08-35-25-7401-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448605766.jpg</image:loc><image:caption>GettyImages-1448605766</image:caption><image:title>GettyImages-1448605766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-role-of-big-data-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505636979-1.jpg</image:loc><image:caption>GettyImages-505636979-1</image:caption><image:title>GettyImages-505636979-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-3-1024x535-1.png</image:loc><image:caption>3-3-1024x535-1</image:caption><image:title>3-3-1024x535-1</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/ja/case-study/demonstrating-the-value-of-advertising-on-the-bloomberg-platform/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2nd page hero sec</image:caption><image:title>2nd page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/creative-capabilities-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pen-and-laptop-3045245-scaled.jpg</image:loc><image:caption>pen-and-laptop-3045245-scaled</image:caption><image:title>pen-and-laptop-3045245-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Small-copy.png</image:loc><image:caption>Creative capabilities</image:caption><image:title>Small-copy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-sydney</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-b2b-growth-through-strategic-market-segmentation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1024x535-2.png</image:loc><image:caption>Travel-On-the-Move-1024x535-2</image:caption><image:title>Travel-On-the-Move-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495274213-1.jpg</image:loc><image:caption>GettyImages-495274213-1</image:caption><image:title>GettyImages-495274213-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/policy/customer-privacy-policy-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-2.png</image:loc><image:caption>Kadence.com-preview-image (1)-2</image:caption><image:title>Kadence.com-preview-image (1)-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/case-study-from-slump-to-success-how-remote-work-resurrected-airbnb-post-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>types-of-traveler-personas</image:caption><image:title>Travel-Wanderlust-Unveiled-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40.png</image:loc><image:caption>Sample-for-blog-post-40</image:caption><image:title>Sample-for-blog-post-40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages-1605071015</image:caption><image:title>GettyImages-1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-gen-x-factor-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Gen%20X%20Factor-cover.png</image:loc><image:caption>The Gen X Factor-cover</image:caption><image:title>The Gen X Factor-cover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539214.jpg</image:loc><image:caption>GettyImages-2220539214</image:caption><image:title>GettyImages-2220539214</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-12-13</lastmod></url><url><loc>https://kadence.com/insight-manager-uk-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadence.com-preview-image (1)</image:caption><image:title>Kadence.com-preview-image (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-marketers-are-rethinking-buyer-intent-tracking-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-24T091254_333-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-24T091254_333-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-24T091254_333-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-74-1024x576.png</image:loc><image:caption>digital-privacy-and-tracking-timeline</image:caption><image:title>1-74-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modern-millennials-and-brand-loyalty</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-price-equation-brands-must-solve-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535.png</image:loc><image:caption>types-of-automotive-personas</image:caption><image:title>Auto-Automotive-personas-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(3).jpg</image:loc><image:caption>admin-ajax (3)</image:caption><image:title>admin-ajax (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-americas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AmericasGettyImages_1090x545_001.jpg</image:loc><image:caption>WIM_AmericasGettyImages_1090x545_001</image:caption><image:title>WIM_AmericasGettyImages_1090x545_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_San%20Francisco.jpg</image:loc><image:caption>Kadence San Francisco Office</image:caption><image:title>WIM_San Francisco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202508_001.png</image:loc><image:caption>TP_AshAwasthi_202508_001</image:caption><image:title>TP_AshAwasthi_202508_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas_team_600x418_004.png</image:loc><image:caption>WIM_Americas_team_600x418_004</image:caption><image:title>WIM_Americas_team_600x418_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AniVillaverde_300x300.png</image:loc><image:caption>Ani V</image:caption><image:title>TP_AniVillaverde_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas-team_370x360_002.jpg</image:loc><image:caption>WIM_Americas-team_370x360_002</image:caption><image:title>WIM_Americas-team_370x360_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_MattHeadshot_202508_002.jpg</image:loc><image:caption>TP_MattHeadshot_202508_002</image:caption><image:title>TP_MattHeadshot_202508_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hassen_Morad_202508_004.jpeg</image:loc><image:caption>TP_Hassen_Morad_202508_004</image:caption><image:title>TP_Hassen_Morad_202508_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shanghai.jpg</image:loc><image:caption>Shanghai</image:caption><image:title>Shanghai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_Shanghai-downtown.jpg</image:loc><image:caption>WH_Shanghai-downtown</image:caption><image:title>WH_Shanghai-downtown</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>Kadence China office</image:caption><image:title>WIM_perks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TP_Kouei-Kaku-600x600</image:caption><image:title>TP_Kouei-Kaku-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/sector/fashion</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fashion%20banner%20image.jpg</image:loc><image:caption>Fashion banner image</image:caption><image:title>Fashion banner image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/turning-waste-into-wealth-the-rise-of-upcycled-foods-and-what-it-means-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-08-50-19-4374-PM.png</image:loc><image:caption>1-2-1-1024x535-Sep-19-2025-08-50-19-4374-PM</image:caption><image:title>1-2-1-1024x535-Sep-19-2025-08-50-19-4374-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/knowledge/your-real-competitors-arent-who-you-think/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-51.png</image:loc><image:caption>Sample-for-blog-post-51</image:caption><image:title>Sample-for-blog-post-51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-power-of-questions-in-design-innovation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages-1780092404-1-1</image:caption><image:title>GettyImages-1780092404-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/knowledge/primary-and-secondary-data-collection-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-2048x1024-2.png</image:loc><image:caption>Seeds-of-Change-Traceability-Trend-2048x1024-2</image:caption><image:title>Seeds-of-Change-Traceability-Trend-2048x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages-2214022561</image:caption><image:title>GettyImages-2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages-1068058504</image:caption><image:title>GettyImages-1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%202-V2-Pet-owners-now-come-with-screenshots-questions-and-second-opinions.png</image:loc><image:caption>Trend 2-V2-Pet-owners-now-come-with-screenshots-questions-and-second-opinions</image:caption><image:title>Trend 2-V2-Pet-owners-now-come-with-screenshots-questions-and-second-opinions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw 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Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-16-2025-10-29-39-5911-AM.png</image:loc><image:caption>1-4-Sep-16-2025-10-29-39-5911-AM</image:caption><image:title>1-4-Sep-16-2025-10-29-39-5911-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-Sep-16-2025-09-58-42-3178-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-Sep-16-2025-09-58-42-3178-AM</image:caption><image:title>download-agency-credentials-or-brochure-2-Sep-16-2025-09-58-42-3178-AM</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/9-types-of-restaurant-patrons-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-300x169-Sep-19-2025-06-22-08-1223-PM.png</image:loc><image:caption>dining-personas</image:caption><image:title>Dining-cover-2-300x169-Sep-19-2025-06-22-08-1223-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1444191538.jpg</image:loc><image:caption>GettyImages-1444191538</image:caption><image:title>GettyImages-1444191538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/sector/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-814x372.png</image:loc><image:caption>WIM_Kids-Youth-814x372</image:caption><image:title>WIM_Kids-Youth-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TP_Digo-cropped-600x600</image:caption><image:title>TP_Digo-cropped-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_kadence-sectors.jpg</image:loc><image:caption>WH_kadence-sectors</image:caption><image:title>WH_kadence-sectors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-814x372.png</image:loc><image:caption>WIM_Food-and-Beverage-814x372</image:caption><image:title>WIM_Food-and-Beverage-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media-1-814x372.png</image:loc><image:caption>WIM_Media-1-814x372</image:caption><image:title>WIM_Media-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TP_Bianca_202406_004</image:caption><image:title>TP_Bianca_202406_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ellie%20Tehrani_202406_005.jpg</image:loc><image:caption>TP_Ellie Tehrani_202406_005</image:caption><image:title>TP_Ellie Tehrani_202406_005</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-814x372.png</image:loc><image:caption>WIM_Automotive-814x372</image:caption><image:title>WIM_Automotive-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-814x372.png</image:loc><image:caption>WIM_Business-to-Business-814x372</image:caption><image:title>WIM_Business-to-Business-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-814x372.png</image:loc><image:caption>WIM_Ecommerce-814x372</image:caption><image:title>WIM_Ecommerce-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-814x372.png</image:loc><image:caption>WIM_Agriculture-2-814x372</image:caption><image:title>WIM_Agriculture-2-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-380x380.jpg</image:loc><image:caption>TP_Cindi-Collet-380x380</image:caption><image:title>TP_Cindi-Collet-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-814x372.png</image:loc><image:caption>WIM_Consumer-Goods-814x372</image:caption><image:title>WIM_Consumer-Goods-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Tech-814x372.png</image:loc><image:caption>WIM_Tech-814x372</image:caption><image:title>WIM_Tech-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-814x372.png</image:loc><image:caption>WIM_Animal-Health-814x372</image:caption><image:title>WIM_Animal-Health-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>Financial Services</image:caption><image:title>WIM_Financial-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Advertising-814x372.png</image:loc><image:caption>WIM_Advertising-814x372</image:caption><image:title>WIM_Advertising-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-814x372.png</image:loc><image:caption>WIM_Telecommunications-814x372</image:caption><image:title>WIM_Telecommunications-814x372</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/ja/service/design-and-data-visualisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Trends_1080x487.jpg</image:loc><image:caption>WIM_Trends_1080x487</image:caption><image:title>WIM_Trends_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brands-Exposed_1080x487.jpg</image:loc><image:caption>WIM_Brands-Exposed_1080x487</image:caption><image:title>WIM_Brands-Exposed_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Design-and-visualisation_1090x545.jpg</image:loc><image:caption>Design and visualisation</image:caption><image:title>WIM_Design-and-visualisation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_WWF_1080x487.jpg</image:loc><image:caption>WIM_WWF_1080x487</image:caption><image:title>WIM_WWF_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_infographics_1080x487.jpg</image:loc><image:caption>Kadence infographics design data visualisation</image:caption><image:title>WIM_infographics_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Current-staff_1080x487.jpg</image:loc><image:caption>WIM_Current-staff_1080x487</image:caption><image:title>WIM_Current-staff_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Research-In-Asia_1080x487.jpg</image:loc><image:caption>WIM_Research-In-Asia_1080x487</image:caption><image:title>WIM_Research-In-Asia_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Sustainability_1080x487.jpg</image:loc><image:caption>WIM_Sustainability_1080x487</image:caption><image:title>WIM_Sustainability_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_OFX2_1080x487.jpg</image:loc><image:caption>WIM_OFX2_1080x487</image:caption><image:title>WIM_OFX2_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/7-benefits-of-displayed-thinking-that-can-produce-better-ideas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM.png</image:loc><image:caption>Screen-Shot-2023-03-17-at-1_28_33-PM</image:caption><image:title>Screen-Shot-2023-03-17-at-1_28_33-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>The Green Brand Sustainability Study</image:caption><image:title>3-36-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/en-us/service/campaign-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737-2.jpg</image:loc><image:caption>GettyImages-1418649737-2</image:caption><image:title>GettyImages-1418649737-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327563403-2.jpg</image:loc><image:caption>GettyImages-1327563403-2</image:caption><image:title>GettyImages-1327563403-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sample-for-blog-post-10-2</image:caption><image:title>Sample-for-blog-post-10-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Campaign-development_1090x545.jpg</image:loc><image:caption>Campaign development</image:caption><image:title>WIM_Campaign-development_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510-2.jpg</image:loc><image:caption>GettyImages-925420510-2</image:caption><image:title>GettyImages-925420510-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-psychology-is-transforming-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-psychology-is-transforming-market-research.jpg</image:loc><image:caption>how-psychology-is-transforming-market-research</image:caption><image:title>how-psychology-is-transforming-market-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-06-23</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-11-deciphering-healthcares-cryptic-senior-consumers-with-dr-justin-barclay/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODE-X-10</image:caption><image:title>EPISODE-X-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1646190411254.jpeg</image:loc><image:caption>1646190411254</image:caption><image:title>1646190411254</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/research-report-fitness-and-medtech/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Untitled-550-%C3%97-700-px-236x300.jpg</image:loc><image:caption>Feeling Good cover image</image:caption><image:title>Untitled-550-×-700-px-236x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages-1237011854</image:caption><image:title>GettyImages-1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-large-language-models-are-changing-market-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1054423670-2.jpg</image:loc><image:caption>GettyImages-1054423670-2</image:caption><image:title>GettyImages-1054423670-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-09-04-50-8588-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-09-04-50-8588-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-09-04-50-8588-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-51-18-3211-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-08-51-18-3211-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-08-51-18-3211-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/how-asias-youth-are-redefining-luxury-travel/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/wonderfruit.jpg</image:loc><image:caption>wonderfruit</image:caption><image:title>wonderfruit</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-Culinary-Experiences-That-Influence-Gen-Z-Travel.png</image:loc><image:caption>Top-Culinary-Experiences-That-Influence-Gen-Z-Travel</image:caption><image:title>Top-Culinary-Experiences-That-Influence-Gen-Z-Travel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TUNG.jpg</image:loc><image:caption>TUNG</image:caption><image:title>TUNG</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Wellness-Means-to-Gen-Z-Travelers.png</image:loc><image:caption>What-Wellness-Means-to-Gen-Z-Travelers</image:caption><image:title>What-Wellness-Means-to-Gen-Z-Travelers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/2-2-1536x179.png</image:loc><image:caption>Illustration with person and suitcase</image:caption><image:title>2-2-1536x179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/4-3-1536x146.png</image:loc><image:caption>4-3-1536x146</image:caption><image:title>4-3-1536x146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sustainability-factors-in-Gen-Z-Travel-1536x960.png</image:loc><image:caption>Sustainability-factors-in-Gen-Z-Travel-1536x960</image:caption><image:title>Sustainability-factors-in-Gen-Z-Travel-1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ananda-in-the-himalayas.jpg</image:loc><image:caption>ananda-in-the-himalayas</image:caption><image:title>ananda-in-the-himalayas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-Travel-Influences-1-1536x960.png</image:loc><image:caption>Gen-Z-Travel-Influences-1-1536x960</image:caption><image:title>Gen-Z-Travel-Influences-1-1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/CTA-FINAL-1-1536x469.png</image:loc><image:caption>CTA-FINAL-1-1536x469</image:caption><image:title>CTA-FINAL-1-1536x469</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/where-gen-z-spends-on-entertainment.png</image:loc><image:caption>where-gen-z-spends-on-entertainment</image:caption><image:title>where-gen-z-spends-on-entertainment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/old-vs-new-luxury.png</image:loc><image:caption>old-vs-new-luxury</image:caption><image:title>old-vs-new-luxury</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/gen-z-trvale-spending-priorities.png</image:loc><image:caption>gen-z-trvale-spending-priorities</image:caption><image:title>gen-z-trvale-spending-priorities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Makes-a-Destination-Instagrammable-for-Gen-Z-1536x960.png</image:loc><image:caption>What-Makes-a-Destination-Instagrammable-for-Gen-Z-1536x960</image:caption><image:title>What-Makes-a-Destination-Instagrammable-for-Gen-Z-1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-travel-and-social-media.png</image:loc><image:caption>Gen-Z-travel-and-social-media</image:caption><image:title>Gen-Z-travel-and-social-media</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/3-2-1536x222.png</image:loc><image:caption>3-2-1536x222</image:caption><image:title>3-2-1536x222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/1-5-1536x167.png</image:loc><image:caption>Umbrella Illustration</image:caption><image:title>1-5-1536x167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Datai%20Langkawi%2c%20Malaysia.png</image:loc><image:caption>The Datai Langkawi, Malaysia</image:caption><image:title>The Datai Langkawi, Malaysia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/rumah-pohon-tree-house-12.jpg</image:loc><image:caption>rumah-pohon-tree-house-12</image:caption><image:title>rumah-pohon-tree-house-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hawker-Chan.jpg</image:loc><image:caption>Hawker-Chan</image:caption><image:title>Hawker-Chan</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/whats-cooking-in-japan-key-takeaways-from-the-latest-food-survey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-3-1.png</image:loc><image:caption>Hero-image-6@3x-3-1</image:caption><image:title>Hero-image-6@3x-3-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Modern-Plate-Immersive-Dining-1024x535-1.png</image:loc><image:caption>Modern-Plate-Immersive-Dining-1024x535-1</image:caption><image:title>Modern-Plate-Immersive-Dining-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/zh-cn/fitness-and-medtech-research-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages-1237011854</image:caption><image:title>GettyImages-1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages-1356400993</image:caption><image:title>GettyImages-1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>The-definitive-guide-to-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 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Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/summary-of-on-demand-entertainment-trends-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T155054_038-1</image:caption><image:title>Sample-for-blog-post-2024-07-19T155054_038-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/japans-second-hand-market-redefines-retail-and-sustainability/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x553-1.png</image:loc><image:caption>5-1024x553-1</image:caption><image:title>5-1024x553-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x553-1.png</image:loc><image:caption>1-1-1024x553-1</image:caption><image:title>1-1-1024x553-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mercari-1024x445-1.png</image:loc><image:caption>mercari-1024x445-1</image:caption><image:title>mercari-1024x445-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x553-1.png</image:loc><image:caption>2-1024x553-1</image:caption><image:title>2-1024x553-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-03-40-41-0097-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-03-40-41-0097-PM</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-03-40-41-0097-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x553-1.png</image:loc><image:caption>4-1024x553-1</image:caption><image:title>4-1024x553-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T114954_321-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-25T114954_321-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-25T114954_321-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/serving-sustainability-how-quick-serve-restaurants-are-redefining-their-environmental-impact/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-25.png</image:loc><image:caption>Sample-for-blog-post-25</image:caption><image:title>Sample-for-blog-post-25</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-gen-x-factor-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Gen%20X%20Factor-cover.png</image:loc><image:caption>The Gen X Factor-cover</image:caption><image:title>The Gen X Factor-cover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539214.jpg</image:loc><image:caption>GettyImages-2220539214</image:caption><image:title>GettyImages-2220539214</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/knowledge/how-starbucks-wins-by-thinking-local-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2.png</image:loc><image:caption>submit-a-research-brief-2</image:caption><image:title>submit-a-research-brief-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Starbucks%20Wins%20by%20Thinking%20Local.jpg</image:loc><image:caption>How Starbucks Wins by Thinking Local</image:caption><image:title>How Starbucks Wins by Thinking Local</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_-.png</image:loc><image:caption>Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_-</image:caption><image:title>Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/pets-take-priority-as-households-pull-back-elsewhere/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1-2.jpg</image:loc><image:caption>GettyImages-1300222293-1-2</image:caption><image:title>GettyImages-1300222293-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modern-millennials-and-brand-loyalty</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/leveraging-consumer-usage-and-attitude-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-48</image:caption><image:title>Copy-of-Sample-for-blog-post-48</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-06jezael-melgoza-layMbSJ3YOE-unsplash-1.jpg</image:loc><image:caption>20200604-06jezael-melgoza-layMbSJ3YOE-unsplash-1</image:caption><image:title>20200604-06jezael-melgoza-layMbSJ3YOE-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/generational-shifts-toward-home-ownership-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-1-Inflation-962x1024-2.png</image:loc><image:caption>Blog-1-Inflation-962x1024-2</image:caption><image:title>Blog-1-Inflation-962x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/John%20Rave%20Magalang.webp</image:loc><image:caption>John Rave Magalang</image:caption><image:title>John Rave Magalang</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Globalcountry-call-outs-for-Sustainability-page-3-1024x1024-2.png</image:loc><image:caption>Globalcountry-call-outs-for-Sustainability-page-3-1024x1024-2</image:caption><image:title>Globalcountry-call-outs-for-Sustainability-page-3-1024x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2201835600.jpg</image:loc><image:caption>GettyImages-2201835600</image:caption><image:title>GettyImages-2201835600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-1-Growth-Forecast-1024x512-2.png</image:loc><image:caption>Blog-1-Growth-Forecast-1024x512-2</image:caption><image:title>Blog-1-Growth-Forecast-1024x512-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99-2.png</image:loc><image:caption>Sample-for-blog-post-99-2</image:caption><image:title>Sample-for-blog-post-99-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/308019802_3308917629366487_246325423475198821_n-1024x390-2.jpg</image:loc><image:caption>308019802_3308917629366487_246325423475198821_n-1024x390-2</image:caption><image:title>308019802_3308917629366487_246325423475198821_n-1024x390-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-Sep-19-2025-07-41-07-4864-PM.png</image:loc><image:caption>General-1024x512-Sep-19-2025-07-41-07-4864-PM</image:caption><image:title>General-1024x512-Sep-19-2025-07-41-07-4864-PM</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/modern-plate-5-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>Concerned-Consumer-scaled</image:caption><image:title>Concerned-Consumer-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Covers-for-websiteblog_-The-Modern-Plate-300x300.png</image:loc><image:caption>Covers-for-websiteblog_-The-Modern-Plate-300x300</image:caption><image:title>Covers-for-websiteblog_-The-Modern-Plate-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/zh-cn/the-future-of-online-shopping/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-top-five-challenges-in-international-market-research-solved/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-1.jpg</image:loc><image:caption>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-1</image:caption><image:title>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-craft-a-global-value-proposition-that-resonates-across-cultures/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages-1088608128-1</image:caption><image:title>GettyImages-1088608128-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages-1219583078-2</image:caption><image:title>GettyImages-1219583078-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-Personas-Whos-at-the-Table-1024x535-2.png</image:loc><image:caption>Dining-Personas-Whos-at-the-Table-1024x535-2</image:caption><image:title>Dining-Personas-Whos-at-the-Table-1024x535-2</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/ja/service/online-communities/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online%20communities_1090x545.jpg</image:loc><image:caption>Online communities</image:caption><image:title>WIM_Online communities_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-las-vegas</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-continuous-user-studies-can-improve-brand-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages-1613148057-2</image:caption><image:title>GettyImages-1613148057-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/thailands-digital-wallet-test-is-reshaping-how-people-pay/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM</image:caption><image:title>submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-19-2025-05-00-56-9308-PM.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535-Sep-19-2025-05-00-56-9308-PM</image:caption><image:title>General-The-Future-of-Finance-1024x535-Sep-19-2025-05-00-56-9308-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1468361221-2.jpg</image:loc><image:caption>GettyImages-1468361221-2</image:caption><image:title>GettyImages-1468361221-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-plant-based-revolution-is-transforming-the-food-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-06-03-at-10_53_12-PM-1024x545.png</image:loc><image:caption>Screen-Shot-2024-06-03-at-10_53_12-PM-1024x545</image:caption><image:title>Screen-Shot-2024-06-03-at-10_53_12-PM-1024x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194949772-2.jpg</image:loc><image:caption>GettyImages-1194949772-2</image:caption><image:title>GettyImages-1194949772-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-06-03-at-10_53_33-PM-1-1024x419.png</image:loc><image:caption>Screen-Shot-2024-06-03-at-10_53_33-PM-1-1024x419</image:caption><image:title>Screen-Shot-2024-06-03-at-10_53_33-PM-1-1024x419</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-16-2025-08-26-51-8843-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-16-2025-08-26-51-8843-AM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-16-2025-08-26-51-8843-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Famlously-Vegan-blog-1024x576.png</image:loc><image:caption>Famlously-Vegan-blog-1024x576</image:caption><image:title>Famlously-Vegan-blog-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-europe/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_team.svg</image:loc><image:caption>WI_team</image:caption><image:title>WI_team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-retail-intelligence-is-hiding-in-the-mirror/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Rebecca-Minkoffs-fitting-rooms.png</image:loc><image:caption>Rebecca-Minkoffs-fitting-rooms</image:caption><image:title>Rebecca-Minkoffs-fitting-rooms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1249806681.jpg</image:loc><image:caption>GettyImages-1249806681</image:caption><image:title>GettyImages-1249806681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sephoras-Virtual-Artist.png</image:loc><image:caption>Sephoras-Virtual-Artist</image:caption><image:title>Sephoras-Virtual-Artist</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/RFID-linked-smart-mirrors.png</image:loc><image:caption>RFID-linked-smart-mirrors</image:caption><image:title>RFID-linked-smart-mirrors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/marketing-in-china-a-tale-of-regions-urbanism-and-unique-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-05-22-16-9560-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-05-22-16-9560-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-05-22-16-9560-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-4.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2-4</image:caption><image:title>Copy-of-Sample-for-blog-post-2-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/content-monetisation-models-in-the-age-of-ad-blocking/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-19</image:caption><image:title>Copy-of-Sample-for-blog-post-19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/i2V-q_gOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCw-YrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q.jpg</image:loc><image:caption>i2V-q_gOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCw-YrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q</image:caption><image:title>i2V-q_gOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCw-YrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Ad-blocking-usage-rate-1-1024x576.png</image:loc><image:caption>Ad-blocking-usage-rate-1-1024x576</image:caption><image:title>Ad-blocking-usage-rate-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uUu9toNLk-FQVedC7VrPVygBTJWnZqsdZQeuHma_QgS-LtnfuXVJcTEsU1VHPr_FaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5y_LmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf.jpg</image:loc><image:caption>uUu9toNLk-FQVedC7VrPVygBTJWnZqsdZQeuHma_QgS-LtnfuXVJcTEsU1VHPr_FaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5y_LmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf</image:caption><image:title>uUu9toNLk-FQVedC7VrPVygBTJWnZqsdZQeuHma_QgS-LtnfuXVJcTEsU1VHPr_FaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5y_LmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85.png</image:loc><image:caption>Sample-for-blog-post-85</image:caption><image:title>Sample-for-blog-post-85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-16-2025-09-46-05-7657-AM.png</image:loc><image:caption>General-The-Future-of-Finance-1024x535-Sep-16-2025-09-46-05-7657-AM</image:caption><image:title>General-The-Future-of-Finance-1024x535-Sep-16-2025-09-46-05-7657-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-packaging-design-for-food-and-beverage-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tiger-Beer.png</image:loc><image:caption>Tiger-Beer</image:caption><image:title>Tiger-Beer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Packaging-Digest-Stat.png</image:loc><image:caption>Packaging-Digest-Stat</image:caption><image:title>Packaging-Digest-Stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hersheys-Packaging.png</image:loc><image:caption>Hersheys-Packaging</image:caption><image:title>Hersheys-Packaging</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/KitKat-Sublime-Bitter.png</image:loc><image:caption>KitKat-Sublime-Bitter</image:caption><image:title>KitKat-Sublime-Bitter</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Goldilocks-1.png</image:loc><image:caption>Goldilocks-1</image:caption><image:title>Goldilocks-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Paper-Boat.png</image:loc><image:caption>Paper-Boat</image:caption><image:title>Paper-Boat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Steve-Jobs-quote-about-packaging.png</image:loc><image:caption>Steve-Jobs-quote-about-packaging</image:caption><image:title>Steve-Jobs-quote-about-packaging</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tehbotol.png</image:loc><image:caption>Tehbotol</image:caption><image:title>Tehbotol</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Paper-and-Packaging-Stat.png</image:loc><image:caption>Paper-and-Packaging-Stat</image:caption><image:title>Paper-and-Packaging-Stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages-559537869</image:caption><image:title>GettyImages-559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Walkers-Packaging.png</image:loc><image:caption>Walkers-Packaging</image:caption><image:title>Walkers-Packaging</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-2-1024x535.png</image:loc><image:caption>2-2-1024x535</image:caption><image:title>2-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Coca-cola-packaging-1.png</image:loc><image:caption>Coca-cola-packaging-1</image:caption><image:title>Coca-cola-packaging-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tropicana.png</image:loc><image:caption>Tropicana</image:caption><image:title>Tropicana</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-consumer-preferences-with-maxdiff-and-turf-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405543709-1.jpg</image:loc><image:caption>GettyImages-1405543709-1</image:caption><image:title>GettyImages-1405543709-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/whats-cooking-in-the-philippines-after-milk-tea-and-samgyupsal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1368913511-1-1.jpg</image:loc><image:caption>GettyImages-1368913511-1-1</image:caption><image:title>GettyImages-1368913511-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-Sep-19-2025-04-01-56-5037-PM.png</image:loc><image:caption>submit-a-research-brief-4-4-1024x536-Sep-19-2025-04-01-56-5037-PM</image:caption><image:title>submit-a-research-brief-4-4-1024x536-Sep-19-2025-04-01-56-5037-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-04-01-47-9323-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-04-01-47-9323-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-04-01-47-9323-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/vets-on-demand-redefine-the-future-of-pet-healthcare/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535.png</image:loc><image:caption>Who-Are-Todays-Pet-Parents</image:caption><image:title>Pets-Who-Are-Todays-Pet-Parents-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2205407624.jpg</image:loc><image:caption>GettyImages-2205407624</image:caption><image:title>GettyImages-2205407624</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/brand-story-pawp-animal-care.png</image:loc><image:caption>brand-story-pawp-animal-care</image:caption><image:title>brand-story-pawp-animal-care</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Where-Pet-Telehealth-is-Gaining-Ground_-1-658x1024.png</image:loc><image:caption>Copy-of-Where-Pet-Telehealth-is-Gaining-Ground_-1-658x1024</image:caption><image:title>Copy-of-Where-Pet-Telehealth-is-Gaining-Ground_-1-658x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/turning-data-into-delight-the-role-of-market-research-in-satisfying-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-08-13-54-7342-PM.png</image:loc><image:caption>6-16-1024x535-Sep-19-2025-08-13-54-7342-PM</image:caption><image:title>6-16-1024x535-Sep-19-2025-08-13-54-7342-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-07-49-48-3958-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-07-49-48-3958-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-07-49-48-3958-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-14-1.png</image:loc><image:caption>Sample-for-blog-post-14-1</image:caption><image:title>Sample-for-blog-post-14-1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-iot-for-brands-and-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339844796.jpg</image:loc><image:caption>GettyImages-1339844796</image:caption><image:title>GettyImages-1339844796</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/is-there-a-lack-of-diversity-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sample-for-blog-post-39-1</image:caption><image:title>Sample-for-blog-post-39-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Is-there-a-lack-of-diversity-in-market-2.jpg</image:loc><image:caption>Is-there-a-lack-of-diversity-in-market-2</image:caption><image:title>Is-there-a-lack-of-diversity-in-market-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-power-of-collaboration-how-market-research-and-design-thinking-can-drive-innovation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-482230323.jpg</image:loc><image:caption>GettyImages-482230323</image:caption><image:title>GettyImages-482230323</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-11-06-32-5980-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-11-06-32-5980-AM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-11-06-32-5980-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-16-2025-11-06-55-9786-AM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-16-2025-11-06-55-9786-AM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-16-2025-11-06-55-9786-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/market-entry-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Market-Entry-steps-2-1.png</image:loc><image:caption>UK-Market-Entry-steps-2-1</image:caption><image:title>UK-Market-Entry-steps-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Experiential-Consumers.png</image:loc><image:caption>UK-Experiential-Consumers</image:caption><image:title>UK-Experiential-Consumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Brand-Conscious.png</image:loc><image:caption>UK-Brand-Conscious</image:caption><image:title>UK-Brand-Conscious</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Early-Adopters-of-Tech.png</image:loc><image:caption>UK-Early-Adopters-of-Tech</image:caption><image:title>UK-Early-Adopters-of-Tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Diverse-and-multicultural.png</image:loc><image:caption>UK-Diverse-and-multicultural</image:caption><image:title>UK-Diverse-and-multicultural</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Price-Sensitive.png</image:loc><image:caption>UK-Price-Sensitive</image:caption><image:title>UK-Price-Sensitive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Health-Conscious-1.png</image:loc><image:caption>UK-Health-Conscious-1</image:caption><image:title>UK-Health-Conscious-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-perth</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/sector/telecommunications/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WI_brand-and-advertising-research-1</image:caption><image:title>WI_brand-and-advertising-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTY_MR1-432x432-1</image:caption><image:title>AOTY_MR1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432-1.jpg</image:loc><image:caption>JOE_4394-1-432x432-1</image:caption><image:title>JOE_4394-1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432-1.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432-1</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432-1.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432-1</image:caption><image:title>Finalist-logo-LARGE-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Telecomms.svg</image:loc><image:caption>IC_Telecomms</image:caption><image:title>IC_Telecomms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Untitled-design_580x580.png</image:loc><image:caption>WIM_Untitled-design_580x580</image:caption><image:title>WIM_Untitled-design_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-1090x545.png</image:loc><image:caption>Telecommunications</image:caption><image:title>WIM_Telecommunications-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WI_customer-and-marketing-research-1</image:caption><image:title>WI_customer-and-marketing-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>Janine-Michalek</image:caption><image:title>Janine-Michalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/careers-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IMG_2273-v2.jpg</image:loc><image:caption>WIM_IMG_2273-v2</image:caption><image:title>WIM_IMG_2273-v2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_check-icon.svg</image:loc><image:caption>Badge with tick</image:caption><image:title>WI_check-icon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_careers_Teams_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sushil_202406_008.jpg</image:loc><image:caption>Sushil</image:caption><image:title>TP_Sushil_202406_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_005_740x720.jpg</image:loc><image:caption>WIM_careers_Teams_005_740x720</image:caption><image:title>WIM_careers_Teams_005_740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers-hero.jpg</image:loc><image:caption>WIM_careers-hero</image:caption><image:title>WIM_careers-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_003.jpg</image:loc><image:caption>Kadence Philippines Team</image:caption><image:title>WIM_careers_Teams_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIM_careers_Teams_006</image:caption><image:title>WIM_careers_Teams_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_001.png</image:loc><image:caption>Kadence Indonesia team</image:caption><image:title>WIM_careers_Teams_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_202406_010.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_202406_010</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dida_202406_012.png</image:loc><image:caption>Anissa Nur Khalida (Dida)</image:caption><image:title>TP_Dida_202406_012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_004_740x720.jpg</image:loc><image:caption>WIM_careers_Teams_004_740x720</image:caption><image:title>WIM_careers_Teams_004_740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_gellie_202406_013.png</image:loc><image:caption>Gellie</image:caption><image:title>TP_gellie_202406_013</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Valintina_202406_009.jpg</image:loc><image:caption>Valintina Lim</image:caption><image:title>TP_Valintina_202406_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ben-Williams_202406_011.jpg</image:loc><image:caption>TP_Ben-Williams_202406_011</image:caption><image:title>TP_Ben-Williams_202406_011</image:title></image:image><lastmod>2026-08-09</lastmod></url><url><loc>https://kadence.com/international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>Gateway Of India - Mumbai</image:caption><image:title>Gateway Of India - Mumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WI_green-speach-25x27</image:caption><image:title>WI_green-speach-25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal 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Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WI_green-globe-13x18</image:caption><image:title>WI_green-globe-13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting 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Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1-1024x535.png</image:loc><image:caption>9-1-1024x535</image:caption><image:title>9-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-2.png</image:loc><image:caption>Template-Sample-for-blog-post-2</image:caption><image:title>Template-Sample-for-blog-post-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/when-loyalty-programs-fall-short-why-undying-loyalty-isnt-always-worth-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Loyalty-Programs-2-1-1024x1024.png</image:loc><image:caption>Types-of-Loyalty-Programs-2-1-1024x1024</image:caption><image:title>Types-of-Loyalty-Programs-2-1-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505797918.jpg</image:loc><image:caption>GettyImages-505797918</image:caption><image:title>GettyImages-505797918</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-4</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Loyalty-Programs-1-1-1024x1024.png</image:loc><image:caption>Types-of-Loyalty-Programs-1-1-1024x1024</image:caption><image:title>Types-of-Loyalty-Programs-1-1-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/zh-cn/office/vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Vietnam_720x216.jpg</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_Kadence-Vietnam_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Vietnam-e1595424346393-1024x598.png</image:loc><image:caption>Kadence-Vietnam-e1595424346393-1024x598</image:caption><image:title>Kadence-Vietnam-e1595424346393-1024x598</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Vietnam_1024x766.png</image:loc><image:caption>Hanoi</image:caption><image:title>WIM_Vietnam_1024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Vietnam_1418x534.gif</image:loc><image:caption>Slider Vietnam</image:caption><image:title>WIM_Slider-Vietnam_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>Dam Mai Ngan</image:caption><image:title>TP_Dam-Mai-Ngan_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><lastmod>2026-07-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/travel-trends-missed-the-mark-overtourism-is-the-real-crisis/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages-1307361584-1</image:caption><image:title>GettyImages-1307361584-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448605766-1.jpg</image:loc><image:caption>GettyImages-1448605766-1</image:caption><image:title>GettyImages-1448605766-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-01-17-2293-PM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-01-17-2293-PM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-01-17-2293-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-ireland</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-05-17</lastmod></url><url><loc>https://kadence.com/en-us/service/stakeholder-engagement-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Stakeholder_1090x545.jpg</image:loc><image:caption>Stakeholder engagement in research</image:caption><image:title>WIM_Stakeholder_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-white-lotus-turned-the-four-seasons-into-a-pop-culture-travel-icon-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages-1370432427-2</image:caption><image:title>GettyImages-1370432427-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-3.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2-3</image:caption><image:title>Copy-of-Sample-for-blog-post-2-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>types-of-travelers</image:caption><image:title>Travel-Travel-personas-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TV-Film-Destinations-That-Became-Tourism-Hotspots-1-983x1024-1.png</image:loc><image:caption>TV-Film-Destinations-That-Became-Tourism-Hotspots-1-983x1024-1</image:caption><image:title>TV-Film-Destinations-That-Became-Tourism-Hotspots-1-983x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-4-insights-and-authenticity-in-wearable-technology-with-meghan-reynolds/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WH_ep-04_Meghan-Reynolds</image:caption><image:title>WH_ep-04_Meghan-Reynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/image-asset.jpeg</image:loc><image:caption>image-asset</image:caption><image:title>image-asset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/the-next-billion-shoppers-are-online-and-theyre-not-shopping-like-you-think-they-are/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>The-definitive-guide-to-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(2).png</image:loc><image:caption>admin-ajax (2)</image:caption><image:title>admin-ajax (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-meaning-of-personal-choice/</loc><image:image><image:loc>https://kadence.com/hubfs/Inside-weather-custom-furniture.png</image:loc><image:caption>Inside-weather-custom-furniture</image:caption><image:title>Inside-weather-custom-furniture</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SK%20II%20Magic%20Ring%20Skin%20Test.jpg</image:loc><image:caption>SK II Magic Ring Skin Test</image:caption><image:title>SK II Magic Ring Skin Test</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-1.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-1</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shiseido%20Optune.jpg</image:loc><image:caption>Shiseido Optune</image:caption><image:title>Shiseido Optune</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages-893585104</image:caption><image:title>GettyImages-893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/knowledge/generational-shifts-towards-homeownership-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-1-Inflation-962x1024.png</image:loc><image:caption>Blog-1-Inflation-962x1024</image:caption><image:title>Blog-1-Inflation-962x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-1-Growth-Forecast-1024x512.png</image:loc><image:caption>Blog-1-Growth-Forecast-1024x512</image:caption><image:title>Blog-1-Growth-Forecast-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-2.png</image:loc><image:caption>General-1024x512-2</image:caption><image:title>General-1024x512-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/308019802_3308917629366487_246325423475198821_n-1024x390.jpg</image:loc><image:caption>308019802_3308917629366487_246325423475198821_n-1024x390</image:caption><image:title>308019802_3308917629366487_246325423475198821_n-1024x390</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Globalcountry-call-outs-for-Sustainability-page-3-1024x1024.png</image:loc><image:caption>Globalcountry-call-outs-for-Sustainability-page-3-1024x1024</image:caption><image:title>Globalcountry-call-outs-for-Sustainability-page-3-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/John%20Rave%20Magalang.webp</image:loc><image:caption>John Rave Magalang</image:caption><image:title>John Rave Magalang</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99.png</image:loc><image:caption>Sample-for-blog-post-99</image:caption><image:title>Sample-for-blog-post-99</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/podcast/ep-3-the-importance-of-security-and-privacy-for-consumers-with-roland-cloutier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Roland-Cloutier.jpeg</image:loc><image:caption>Roland-Cloutier</image:caption><image:title>Roland-Cloutier</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ep3%20featured%20img.png</image:loc><image:caption>ep3 featured img</image:caption><image:title>ep3 featured img</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/ja/knowledge/4-ways-for-insight-professionals-to-become-fluent-in-the-language-of-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshops-scaled-407x186-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191118_photo-1491895200222-0fc4a4c35e18-scaled.jpg</image:loc><image:caption>20191118_photo-1491895200222-0fc4a4c35e18-scaled</image:caption><image:title>20191118_photo-1491895200222-0fc4a4c35e18-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/office/vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1.jpg</image:loc><image:caption>GettyImages-1490902557-1</image:caption><image:title>GettyImages-1490902557-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Vietnam-e1595424346393-1024x598.png</image:loc><image:caption>Kadence-Vietnam-e1595424346393-1024x598</image:caption><image:title>Kadence-Vietnam-e1595424346393-1024x598</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Vietnam_1024x766.png</image:loc><image:caption>Hanoi</image:caption><image:title>WIM_Vietnam_1024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Vietnam_1418x534.gif</image:loc><image:caption>Slider Vietnam</image:caption><image:title>WIM_Slider-Vietnam_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Vietnam%E2%80%99s%20Millennials%20and%20Gen%20Z%20Are%20Redefining%20Progress.jpg</image:loc><image:caption>How Vietnam’s Millennials and Gen Z Are Redefining Progress</image:caption><image:title>How Vietnam’s Millennials and Gen Z Are Redefining Progress</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>Dam Mai Ngan</image:caption><image:title>TP_Dam-Mai-Ngan_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1.jpg</image:loc><image:caption>GettyImages-1134712378-1</image:caption><image:title>GettyImages-1134712378-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sample-for-blog-post-52</image:caption><image:title>Sample-for-blog-post-52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Vietnam_720x216.jpg</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_Kadence-Vietnam_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled.jpg</image:loc><image:caption>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled</image:caption><image:title>20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-san-jose</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><lastmod>2026-05-17</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-11-deciphering-healthcares-cryptic-senior-consumers-with-dr-justin-barclay/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODE-X-10</image:caption><image:title>EPISODE-X-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1646190411254.jpeg</image:loc><image:caption>1646190411254</image:caption><image:title>1646190411254</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/business-and-the-delicate-balance-of-being-woke/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wokeism-image-2-2.png</image:loc><image:caption>wokeism-image-2-2</image:caption><image:title>wokeism-image-2-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sample-for-blog-post-3-2</image:caption><image:title>Sample-for-blog-post-3-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-04-04-26-3984-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-04-04-26-3984-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-04-04-26-3984-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/faqs</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_FaqPage1090x545.jpg</image:loc><image:caption>Faq Hero Image</image:caption><image:title>WIM_FaqPage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-the-pale-how-product-testing-fails-people-of-colour-and-what-we-can-do-about-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-3.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-3</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-17.png</image:loc><image:caption>Sample-for-blog-post-17</image:caption><image:title>Sample-for-blog-post-17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/zh-cn/service/segmentation-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Segmentation_1090x545.jpg</image:loc><image:caption>Segmentation</image:caption><image:title>WIM_Segmentation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-data-to-value-market-researchs-role-in-sculpting-brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-06-49-00-0999-PM.png</image:loc><image:caption>1-1024x535-Sep-19-2025-06-49-00-0999-PM</image:caption><image:title>1-1024x535-Sep-19-2025-06-49-00-0999-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-06-57-06-5108-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-06-57-06-5108-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-06-57-06-5108-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages-1181221370-500x483</image:caption><image:title>GettyImages-1181221370-500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-los-angeles</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-15-data-driven-grooming-manscapeds-consumer-strategies-with-monica-aguilo/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Monica.jpeg</image:loc><image:caption>Monica</image:caption><image:title>Monica</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcast-episode-covers</image:caption><image:title>Podcast-episode-covers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/office/thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Thailand-copy-scaled-1.jpg</image:loc><image:caption>Kadence-Thailand-copy-scaled-1</image:caption><image:title>Kadence-Thailand-copy-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Thailand_1418x534.gif</image:loc><image:caption>WIM_Slider-Thailand_1418x534</image:caption><image:title>WIM_Slider-Thailand_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-32-2</image:caption><image:title>Copy-of-Sample-for-blog-post-32-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn (Pom)</image:caption><image:title>TP_Kajornkiat-Kiatsunthorn_Pom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>Chinese New Year - Group of staff holding red envelopes</image:caption><image:title>WIM_CNY_1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1468361221-2.jpg</image:loc><image:caption>GettyImages-1468361221-2</image:caption><image:title>GettyImages-1468361221-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1-1.jpg</image:loc><image:caption>GettyImages-1733213138-1-1</image:caption><image:title>GettyImages-1733213138-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled-2.jpg</image:loc><image:caption>GettyImages-1132442986-scaled-2</image:caption><image:title>GettyImages-1132442986-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Thailand_720x216.png</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_Kadence-Thailand_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>Samart Urit (Mor)</image:caption><image:title>TP_Samart-Urit_Mor_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:caption><image:title>20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://kadence.com/podcast/ep-12-podcast-marketing-with-empathy-with-sandeep-dayal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODE-X-11</image:caption><image:title>EPISODE-X-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sandeep-Headshot-1.png</image:loc><image:caption>Sandeep-Headshot-1</image:caption><image:title>Sandeep-Headshot-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/supporting-a-discount-retailer-to-drive-loyalty-and-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages-1203071160</image:caption><image:title>GettyImages-1203071160</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-consumer-appetite-fueling-a-mushroom-revolution-in-grocery/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Moku-1.png</image:loc><image:caption>Moku-1</image:caption><image:title>Moku-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1049990874-1-1.jpg</image:loc><image:caption>GettyImages-1049990874-1-1</image:caption><image:title>GettyImages-1049990874-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Consumer-Appetite-Fueling-a-Mushroom-Revolution-in-Grocery-622x1024-1.png</image:loc><image:caption>The-Consumer-Appetite-Fueling-a-Mushroom-Revolution-in-Grocery-622x1024-1</image:caption><image:title>The-Consumer-Appetite-Fueling-a-Mushroom-Revolution-in-Grocery-622x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Popadelics-1.png</image:loc><image:caption>Popadelics-1</image:caption><image:title>Popadelics-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Odyssey-Elixir-1.png</image:loc><image:caption>Odyssey-Elixir-1</image:caption><image:title>Odyssey-Elixir-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-1024x512-1.png</image:loc><image:caption>Seeds-of-Change-Traceability-Trend-1024x512-1</image:caption><image:title>Seeds-of-Change-Traceability-Trend-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-1.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-1</image:caption><image:title>submit-a-research-brief-2-1-1024x536-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/deciphering-choices-an-introduction-to-choice-modelling-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1-1024x535-3.png</image:loc><image:caption>7-1-1024x535-3</image:caption><image:title>7-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-35.png</image:loc><image:caption>Sample-for-blog-post-35</image:caption><image:title>Sample-for-blog-post-35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/jollibee-is-rewriting-the-rules-of-global-fast-food-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-3.png</image:loc><image:caption>submit-a-research-brief-4-4-1024x536-3</image:caption><image:title>submit-a-research-brief-4-4-1024x536-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fast-food-getty.jpg</image:loc><image:caption>Fast-food-getty</image:caption><image:title>Fast-food-getty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-4.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-4</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://kadence.com/knowledge/top-10-trends-for-e-commerce-companies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T124507_785.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T124507_785</image:caption><image:title>Sample-for-blog-post-2024-07-19T124507_785</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-4.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-4</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-urban-rural-divide-in-indonesian-shopping-behavior/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-49-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-49-1</image:caption><image:title>Copy-of-Sample-for-blog-post-49-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/sector/agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-1090x545.png</image:loc><image:caption>Agriculture</image:caption><image:title>WIM_Agriculture-2-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrs-oppies-432x410</image:caption><image:title>mrs-oppies-432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Agriculture-Sector-46x46.png</image:loc><image:caption>IC_Agriculture-Sector-46x46</image:caption><image:title>IC_Agriculture-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/unveiling-the-power-of-panel-surveys-capturing-the-dynamics-of-consumer-attitudes-and-behaviors-over-time/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213.jpg</image:loc><image:caption>GettyImages-493075213</image:caption><image:title>GettyImages-493075213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-16-2025-09-38-09-1623-AM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-16-2025-09-38-09-1623-AM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-16-2025-09-38-09-1623-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265.jpg</image:loc><image:caption>pexels-cottonbro-5081971-scaled-e1621847320265</image:caption><image:title>pexels-cottonbro-5081971-scaled-e1621847320265</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-10-29-35-3511-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-10-29-35-3511-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-10-29-35-3511-AM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beauty-sales-rise-as-small-luxuries-defy-economic-gloom/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Luxury-Beauty-Tom-Ford--2.png</image:loc><image:caption>Luxury-Beauty-Tom-Ford--2</image:caption><image:title>Luxury-Beauty-Tom-Ford--2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Luxury-Beauty-YSL-Beauty-2.png</image:loc><image:caption>Luxury-Beauty-YSL-Beauty-2</image:caption><image:title>Luxury-Beauty-YSL-Beauty-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1-1024x535-4.png</image:loc><image:caption>About-face_social-media-_About-face-1-02-1-1-1024x535-4</image:caption><image:title>About-face_social-media-_About-face-1-02-1-1-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-Sep-19-2025-06-37-28-5201-PM.png</image:loc><image:caption>submit-a-research-brief-4-4-1024x536-Sep-19-2025-06-37-28-5201-PM</image:caption><image:title>submit-a-research-brief-4-4-1024x536-Sep-19-2025-06-37-28-5201-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2112278814-2.jpg</image:loc><image:caption>GettyImages-2112278814-2</image:caption><image:title>GettyImages-2112278814-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/zh-cn/about/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Safi-1-1.png</image:loc><image:caption>Safi-1-1</image:caption><image:title>Safi-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/Kadence-About-banner_1418x534.jpg</image:loc><image:caption>Kadence-About-banner_1418x534</image:caption><image:title>Kadence-About-banner_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Randy.png</image:loc><image:caption>Randy</image:caption><image:title>Randy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WI_green-speach-25x27</image:caption><image:title>WI_green-speach-25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TP_Sarvjeet-484x600</image:caption><image:title>TP_Sarvjeet-484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fitri-1-1.png</image:loc><image:caption>Fitri-1-1</image:caption><image:title>Fitri-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WI_green-globe-13x18</image:caption><image:title>WI_green-globe-13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/20190802_143707-scaled.jpg</image:loc><image:caption>20190802_143707-scaled</image:caption><image:title>20190802_143707-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TP_Kouei-Kaku-600x600</image:caption><image:title>TP_Kouei-Kaku-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/zh-cn/service/concept-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept-testing-1090x545.jpg</image:loc><image:caption>Concept testing</image:caption><image:title>WIM_Concept-testing-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-market-size/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>the-power-of-brand-analysis</image:caption><image:title>Power-of-Brand-Analysis-1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1408214577-720x216.jpg</image:loc><image:caption>GettyImages-1408214577-720x216</image:caption><image:title>GettyImages-1408214577-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages-1425794015</image:caption><image:title>GettyImages-1425794015</image:title></image:image><lastmod>2026-03-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-market-research-in-product-package-design/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324926609.jpg</image:loc><image:caption>GettyImages-1324926609</image:caption><image:title>GettyImages-1324926609</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/design-and-data-visualisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brands-Exposed_1080x487.jpg</image:loc><image:caption>WIM_Brands-Exposed_1080x487</image:caption><image:title>WIM_Brands-Exposed_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Current-staff_1080x487.jpg</image:loc><image:caption>WIM_Current-staff_1080x487</image:caption><image:title>WIM_Current-staff_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_WWF_1080x487.jpg</image:loc><image:caption>WIM_WWF_1080x487</image:caption><image:title>WIM_WWF_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Sustainability_1080x487.jpg</image:loc><image:caption>WIM_Sustainability_1080x487</image:caption><image:title>WIM_Sustainability_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Design-and-visualisation_1090x545.jpg</image:loc><image:caption>Design and visualisation</image:caption><image:title>WIM_Design-and-visualisation_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_infographics_1080x487.jpg</image:loc><image:caption>Kadence infographics design data visualisation</image:caption><image:title>WIM_infographics_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Research-In-Asia_1080x487.jpg</image:loc><image:caption>WIM_Research-In-Asia_1080x487</image:caption><image:title>WIM_Research-In-Asia_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Trends_1080x487.jpg</image:loc><image:caption>WIM_Trends_1080x487</image:caption><image:title>WIM_Trends_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_OFX2_1080x487.jpg</image:loc><image:caption>WIM_OFX2_1080x487</image:caption><image:title>WIM_OFX2_1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_C-export_574x593.png</image:loc><image:caption>WIM_C-export_574x593</image:caption><image:title>WIM_C-export_574x593</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-toronto</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-data-analytics-to-optimize-pricing-and-promotions-for-price-sensitive-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510-2.jpg</image:loc><image:caption>GettyImages-925420510-2</image:caption><image:title>GettyImages-925420510-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-48-48-4663-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-48-48-4663-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-48-48-4663-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-48-16-5698-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-48-16-5698-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-48-16-5698-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/careers-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ben-Williams_202406_011.jpg</image:loc><image:caption>TP_Ben-Williams_202406_011</image:caption><image:title>TP_Ben-Williams_202406_011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_202406_010.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_202406_010</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers-hero.jpg</image:loc><image:caption>WIM_careers-hero</image:caption><image:title>WIM_careers-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_005_740x720.jpg</image:loc><image:caption>WIM_careers_Teams_005_740x720</image:caption><image:title>WIM_careers_Teams_005_740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IMG_2273-v2.jpg</image:loc><image:caption>WIM_IMG_2273-v2</image:caption><image:title>WIM_IMG_2273-v2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_gellie_202406_013.png</image:loc><image:caption>Gellie</image:caption><image:title>TP_gellie_202406_013</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_check-icon.svg</image:loc><image:caption>Badge with tick</image:caption><image:title>WI_check-icon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_001.png</image:loc><image:caption>Kadence Indonesia team</image:caption><image:title>WIM_careers_Teams_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_careers_Teams_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_004_740x720.jpg</image:loc><image:caption>WIM_careers_Teams_004_740x720</image:caption><image:title>WIM_careers_Teams_004_740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sushil_202406_008.jpg</image:loc><image:caption>Sushil</image:caption><image:title>TP_Sushil_202406_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIM_careers_Teams_006</image:caption><image:title>WIM_careers_Teams_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dida_202406_012.png</image:loc><image:caption>Anissa Nur Khalida (Dida)</image:caption><image:title>TP_Dida_202406_012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Valintina_202406_009.jpg</image:loc><image:caption>Valintina Lim</image:caption><image:title>TP_Valintina_202406_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_003.jpg</image:loc><image:caption>Kadence Philippines Team</image:caption><image:title>WIM_careers_Teams_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-08-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-competitive-intelligence-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-998241252-e1664383804422-1.jpg</image:loc><image:caption>GettyImages-998241252-e1664383804422-1</image:caption><image:title>GettyImages-998241252-e1664383804422-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/report-money-matters-6-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Sales-pack-42-COVER-212x300.png</image:loc><image:caption>Sales-pack-42-COVER-212x300</image:caption><image:title>Sales-pack-42-COVER-212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-2057053853.jpg</image:loc><image:caption>GettyImages-2057053853</image:caption><image:title>GettyImages-2057053853</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-the-wristband-nation/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax.png</image:loc><image:caption>admin-ajax</image:caption><image:title>admin-ajax</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitness-medtech-industry-trends-report</image:caption><image:title>Feeling-Good-cover-ad-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/sector/media/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432-1.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432-1</image:caption><image:title>Finalist-logo-LARGE-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>Business decision makers Bloomberg</image:caption><image:title>WIM_BloombergMedia_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432-1.jpg</image:loc><image:caption>JOE_4394-1-432x432-1</image:caption><image:title>JOE_4394-1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Entertainment_580x580.png</image:loc><image:caption>Entertainment</image:caption><image:title>WIM_Entertainment_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages-613030118 (1)</image:caption><image:title>GettyImages-613030118 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Media-Sector-46x46.png</image:loc><image:caption>IC_Media-Sector-46x46</image:caption><image:title>IC_Media-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432-1.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432-1</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T155054_038-1</image:caption><image:title>Sample-for-blog-post-2024-07-19T155054_038-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92-2.png</image:loc><image:caption>Sample-for-blog-post-92-2</image:caption><image:title>Sample-for-blog-post-92-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media_1090x545.png</image:loc><image:caption>Media</image:caption><image:title>WIM_Media_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTY_MR1-432x432-1</image:caption><image:title>AOTY_MR1-432x432-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>Bloomberg Media</image:caption><image:title>WI_Bloomberg_Media_300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages-1448284790-1</image:caption><image:title>GettyImages-1448284790-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/food-industry-trends-for-2020-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134135157-scaled-2.jpg</image:loc><image:caption>GettyImages-1134135157-scaled-2</image:caption><image:title>GettyImages-1134135157-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080591784-1.jpg</image:loc><image:caption>GettyImages-1080591784-1</image:caption><image:title>GettyImages-1080591784-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sample-for-blog-post--1</image:caption><image:title>Sample-for-blog-post--1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/ja/knowledge/why-japans-convenience-stores-have-become-everyday-infrastructure/</loc><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases%20-Were-More-Expensive-Than-Expected.png</image:loc><image:caption>Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases -Were-More-Expensive-Than-Expected</image:caption><image:title>Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/fig-5-what-Japanese-consumers-Want-From-Convenience-Stores.png</image:loc><image:caption>fig-5-what-Japanese-consumers-Want-From-Convenience-Stores</image:caption><image:title>fig-5-what-Japanese-consumers-Want-From-Convenience-Stores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages-1351767347-1</image:caption><image:title>GettyImages-1351767347-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM</image:caption><image:title>Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-Frequency-of-Convenience-Store-Use-in-Japan.png</image:loc><image:caption>Fig-1-Frequency-of-Convenience-Store-Use-in-Japan</image:caption><image:title>Fig-1-Frequency-of-Convenience-Store-Use-in-Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases.png</image:loc><image:caption>Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases</image:caption><image:title>Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores.png</image:loc><image:caption>Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores</image:caption><image:title>Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-03-30</lastmod></url><url><loc>https://kadence.com/knowledge/from-niche-to-mainstream-the-unstoppable-rise-of-organic-foods/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-81.png</image:loc><image:caption>Sample-for-blog-post-81</image:caption><image:title>Sample-for-blog-post-81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-the-role-of-big-data-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505636979.jpg</image:loc><image:caption>GettyImages-505636979</image:caption><image:title>GettyImages-505636979</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-3-1024x535.png</image:loc><image:caption>3-3-1024x535</image:caption><image:title>3-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/cultivating-connections-winning-the-hearts-of-hispanic-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hispanic-image.png</image:loc><image:caption>Hispanic-image</image:caption><image:title>Hispanic-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-4.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-4</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-4.png</image:loc><image:caption>5-16-1024x535-4</image:caption><image:title>5-16-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/a-market-research-guide-to-navigating-the-thrill-of-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-research-helps-validate-the-need-for-a-new-product-ensuring-the-idea-is-innovative-viable-and-necessary-from-a-consumer-perspective-410x1024.png</image:loc><image:caption>Market-research-helps-validate-the-need-for-a-new-product-ensuring-the-idea-is-innovative-viable-and-necessary-from-a-consumer-perspective-410x1024</image:caption><image:title>Market-research-helps-validate-the-need-for-a-new-product-ensuring-the-idea-is-innovative-viable-and-necessary-from-a-consumer-perspective-410x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-2.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-2</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-4.png</image:loc><image:caption>3-36-1024x535-4</image:caption><image:title>3-36-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-62.png</image:loc><image:caption>Sample-for-blog-post-62</image:caption><image:title>Sample-for-blog-post-62</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-elections-shape-market-dynamics-and-consumer-preferences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1251737231-2.jpg</image:loc><image:caption>GettyImages-1251737231-2</image:caption><image:title>GettyImages-1251737231-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-03-28-18-9192-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-03-28-18-9192-PM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-03-28-18-9192-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-gen-z-insights-into-the-newest-consumer-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Greggs-1.png</image:loc><image:caption>Greggs-1</image:caption><image:title>Greggs-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McDonalds-2-1.png</image:loc><image:caption>McDonalds-2-1</image:caption><image:title>McDonalds-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-04-06-58-0757-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-04-06-58-0757-PM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-04-06-58-0757-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Taco-Bell-1.png</image:loc><image:caption>Taco-Bell-1</image:caption><image:title>Taco-Bell-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-you-cant-stop-us-1.png</image:loc><image:caption>Nike-you-cant-stop-us-1</image:caption><image:title>Nike-you-cant-stop-us-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Depop-1.png</image:loc><image:caption>Depop-1</image:caption><image:title>Depop-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fabletics-1.png</image:loc><image:caption>Fabletics-1</image:caption><image:title>Fabletics-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lays-1.png</image:loc><image:caption>Lays-1</image:caption><image:title>Lays-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327163560-1.jpg</image:loc><image:caption>GettyImages-1327163560-1</image:caption><image:title>GettyImages-1327163560-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Grab-1.png</image:loc><image:caption>Grab-1</image:caption><image:title>Grab-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-Feeling-Like-campaign-1.png</image:loc><image:caption>Glossier-Feeling-Like-campaign-1</image:caption><image:title>Glossier-Feeling-Like-campaign-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pepsi-bring-happiness-home-1.png</image:loc><image:caption>Pepsi-bring-happiness-home-1</image:caption><image:title>Pepsi-bring-happiness-home-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Zomato-1.png</image:loc><image:caption>Zomato-1</image:caption><image:title>Zomato-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/customer-journey-mapping-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled-1.jpg</image:loc><image:caption>GettyImages-1278695300-scaled-1</image:caption><image:title>GettyImages-1278695300-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages-1346682879-1</image:caption><image:title>GettyImages-1346682879-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-usage-and-perceptions-of-plug-in-hybrid-electric-vehicles-to-shape-future-comms-for-mitsubishi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>light-trails-on-highway-at-night-315938-1000x1000</image:caption><image:title>light-trails-on-highway-at-night-315938-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/policy/data-protection-policy-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-3.png</image:loc><image:caption>Kadence.com-preview-image (1)-3</image:caption><image:title>Kadence.com-preview-image (1)-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/influencer-saturation-is-weakening-brand-trust/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%202-V2-Pet-owners-now-come-with-screenshots-questions-and-second-opinions.png</image:loc><image:caption>Trend 2-V2-Pet-owners-now-come-with-screenshots-questions-and-second-opinions</image:caption><image:title>Trend 2-V2-Pet-owners-now-come-with-screenshots-questions-and-second-opinions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1635323442.jpg</image:loc><image:caption>GettyImages-1635323442</image:caption><image:title>GettyImages-1635323442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><lastmod>2026-05-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/getting-ready-to-launch-important-considerations-for-your-next-product-release/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336515407-scaled-e1674604302291-2.jpg</image:loc><image:caption>GettyImages-1336515407-scaled-e1674604302291-2</image:caption><image:title>GettyImages-1336515407-scaled-e1674604302291-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/ja/office/vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Vietnam_1024x766.png</image:loc><image:caption>Hanoi</image:caption><image:title>WIM_Vietnam_1024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Vietnam-e1595424346393-1024x598-2.png</image:loc><image:caption>Kadence-Vietnam-e1595424346393-1024x598-2</image:caption><image:title>Kadence-Vietnam-e1595424346393-1024x598-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TP_Kengo-600x600</image:caption><image:title>TP_Kengo-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>Dam Mai Ngan</image:caption><image:title>TP_Dam-Mai-Ngan_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Vietnam_1418x534.gif</image:loc><image:caption>Slider Vietnam</image:caption><image:title>WIM_Slider-Vietnam_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Vietnam_720x216.jpg</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_Kadence-Vietnam_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/indonesias-youth-is-pioneering-progress-amidst-challenges/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Febri%20Nugraha.png</image:loc><image:caption>Febri Nugraha</image:caption><image:title>Febri Nugraha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-2.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-2</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-85</image:caption><image:title>Copy-of-Sample-for-blog-post-85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-06-04-56-5597-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-06-04-56-5597-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-06-04-56-5597-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-05denys-nevozhai-7nrsVjvALnA-unsplash.jpg</image:loc><image:caption>20200604-05denys-nevozhai-7nrsVjvALnA-unsplash</image:caption><image:title>20200604-05denys-nevozhai-7nrsVjvALnA-unsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-3.png</image:loc><image:caption>submit-a-research-brief-4-3-1024x536-3</image:caption><image:title>submit-a-research-brief-4-3-1024x536-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-From-foodies-to-fine-diners-1-1024x535.png</image:loc><image:caption>Dining-From-foodies-to-fine-diners-1-1024x535</image:caption><image:title>Dining-From-foodies-to-fine-diners-1-1024x535</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-approach-food-packaging-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4.png</image:loc><image:caption>submit-a-research-brief-4</image:caption><image:title>submit-a-research-brief-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20to%20approach%20food%20packaging%20market%20research.jpg</image:loc><image:caption>How to approach food packaging market research</image:caption><image:title>How to approach food packaging market research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WI_green-globe-13x18</image:caption><image:title>WI_green-globe-13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WI_green-speach-25x27</image:caption><image:title>WI_green-speach-25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>Gateway Of India - Mumbai</image:caption><image:title>Gateway Of India - Mumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-high-quality-data-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1394760696-e1666984009186-1.jpg</image:loc><image:caption>GettyImages-1394760696-e1666984009186-1</image:caption><image:title>GettyImages-1394760696-e1666984009186-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/request-a-proposal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/prime-time-all-the-time-with-connected-tv-ads-a-must-know-strategy-for-marketers-in-2023/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages-1448284790-1</image:caption><image:title>GettyImages-1448284790-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages-1505954018-2</image:caption><image:title>GettyImages-1505954018-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-94-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-94-1</image:caption><image:title>Copy-of-Sample-for-blog-post-94-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-rules-of-brand-trust-in-the-ai-age/</loc><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20control%20builds%20trust%20in%20AI-led%20experiences..png</image:loc><image:caption>How control builds trust in AI-led experiences.</image:caption><image:title>How control builds trust in AI-led experiences.</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2238760313.jpg</image:loc><image:caption>GettyImages-2238760313</image:caption><image:title>GettyImages-2238760313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/service/opportunity-identification/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages-1613148057-2</image:caption><image:title>GettyImages-1613148057-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-48-2</image:caption><image:title>Copy-of-Sample-for-blog-post-48-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM</image:caption><image:title>Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411-2.jpg</image:loc><image:caption>GettyImages-1367886308-e1674148440411-2</image:caption><image:title>GettyImages-1367886308-e1674148440411-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages-1315650854-1</image:caption><image:title>GettyImages-1315650854-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Opportunity-identification_1090x545.jpg</image:loc><image:caption>Opportunity identification</image:caption><image:title>WIM_Opportunity-identification_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/service/customer-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-understanding_1090x545.jpg</image:loc><image:caption>Customer understanding</image:caption><image:title>WIM_Customer-understanding_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/turning-data-into-delight-the-role-of-market-research-in-satisfying-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-14.png</image:loc><image:caption>Sample-for-blog-post-14</image:caption><image:title>Sample-for-blog-post-14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-2.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-2</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-death-of-mealtime-and-the-rise-of-continuous-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Snacking-Around-the-World.png</image:loc><image:caption>Snacking-Around-the-World</image:caption><image:title>Snacking-Around-the-World</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-768x401-Sep-19-2025-08-37-40-4361-PM.png</image:loc><image:caption>The-Modern-Plate-1-768x401-Sep-19-2025-08-37-40-4361-PM</image:caption><image:title>The-Modern-Plate-1-768x401-Sep-19-2025-08-37-40-4361-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages-1348369752</image:caption><image:title>GettyImages-1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/5-examples-of-how-to-test-product-concepts/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500</image:caption><image:title>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concept-Testing-Method-Selector.png</image:loc><image:caption>Concept-Testing-Method-Selector</image:caption><image:title>Concept-Testing-Method-Selector</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-19-2025-03-39-26-6435-PM.png</image:loc><image:caption>1-4-Sep-19-2025-03-39-26-6435-PM</image:caption><image:title>1-4-Sep-19-2025-03-39-26-6435-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-05-06</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-2-creating-meaningful-relationships-through-data-insights-with-michelle-parsons/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Michelle-Parsons%20img.png</image:loc><image:caption>Michelle-Parsons img</image:caption><image:title>Michelle-Parsons img</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:caption><image:title>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/competitive-intelligence-gathering-understanding-the-importance-of-staying-ahead-of-the-competition/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840665738.jpg</image:loc><image:caption>GettyImages-840665738</image:caption><image:title>GettyImages-840665738</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/harnessing-data-insights-for-precision-agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-2-Discover-the-growing-trend-of-localized-content-and-its-impact-1-1000x432-2.png</image:loc><image:caption>Trend-2-Discover-the-growing-trend-of-localized-content-and-its-impact-1-1000x432-2</image:caption><image:title>Trend-2-Discover-the-growing-trend-of-localized-content-and-its-impact-1-1000x432-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176-2.jpg</image:loc><image:caption>GettyImages-1644970176-2</image:caption><image:title>GettyImages-1644970176-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-missing-piece-in-advertising-brand-promise/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-01-15-at-1_34_20-PM-1-1024x537.png</image:loc><image:caption>Screen-Shot-2024-01-15-at-1_34_20-PM-1-1024x537</image:caption><image:title>Screen-Shot-2024-01-15-at-1_34_20-PM-1-1024x537</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages-1353682914</image:caption><image:title>GettyImages-1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-01-15-at-1_33_37-PM-1-1024x460.png</image:loc><image:caption>Screen-Shot-2024-01-15-at-1_33_37-PM-1-1024x460</image:caption><image:title>Screen-Shot-2024-01-15-at-1_33_37-PM-1-1024x460</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-2.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576-2</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1566822931.jpg</image:loc><image:caption>GettyImages-1566822931</image:caption><image:title>GettyImages-1566822931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/ai-in-market-research-hope-or-anxiety/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Jeff-Bezoz.png</image:loc><image:caption>Jeff-Bezoz</image:caption><image:title>Jeff-Bezoz</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Stephen-Hawking-quote.png</image:loc><image:caption>Stephen-Hawking-quote</image:caption><image:title>Stephen-Hawking-quote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tesla-and-AI.png</image:loc><image:caption>Tesla-and-AI</image:caption><image:title>Tesla-and-AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565.jpg</image:loc><image:caption>GettyImages-1346430565</image:caption><image:title>GettyImages-1346430565</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Elon-Musk-quote.png</image:loc><image:caption>Elon-Musk-quote</image:caption><image:title>Elon-Musk-quote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Emerging-Trends-in-the-Global-Beverage-Industry-5-1024x535.png</image:loc><image:caption>Copy-of-Emerging-Trends-in-the-Global-Beverage-Industry-5-1024x535</image:caption><image:title>Copy-of-Emerging-Trends-in-the-Global-Beverage-Industry-5-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-europe/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_team.svg</image:loc><image:caption>WI_team</image:caption><image:title>WI_team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIM_Hairdresser-1440x432</image:caption><image:title>WIM_Hairdresser-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:caption><image:title>WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>Market research in India</image:caption><image:title>WIM_India_407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-the-global-snack-boom-reveals-about-the-modern-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1269305676.jpg</image:loc><image:caption>GettyImages-1269305676</image:caption><image:title>GettyImages-1269305676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-768x401-Sep-19-2025-08-50-41-8869-PM.png</image:loc><image:caption>Types-of-Grocery-Shoppers-768x401-Sep-19-2025-08-50-41-8869-PM</image:caption><image:title>Types-of-Grocery-Shoppers-768x401-Sep-19-2025-08-50-41-8869-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kind-Bar-Snack-Brand-Story.png</image:loc><image:caption>Kind-Bar-Snack-Brand-Story</image:caption><image:title>Kind-Bar-Snack-Brand-Story</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/uk-patients-want-digital-healthcare.-which-features-matter/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1455253611.jpg</image:loc><image:caption>GettyImages-1455253611</image:caption><image:title>GettyImages-1455253611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Auto-Trends-Generic-Two-Wheeler.png</image:loc><image:caption>Auto-Trends-Generic-Two-Wheeler</image:caption><image:title>Auto-Trends-Generic-Two-Wheeler</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2222468273.jpg</image:loc><image:caption>GettyImages-2222468273</image:caption><image:title>GettyImages-2222468273</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><lastmod>2026-08-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ethnography-the-benefits-of-researching-in-the-field/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-07-at-10_31_39-AM-2.png</image:loc><image:caption>Screen-Shot-2023-02-07-at-10_31_39-AM-2</image:caption><image:title>Screen-Shot-2023-02-07-at-10_31_39-AM-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/what-happens-to-brands-when-search-stops-sending-traffic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-beauty-personas-768x401.png</image:loc><image:caption>beauty-personas</image:caption><image:title>8-beauty-personas-768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2224041315.jpg</image:loc><image:caption>GettyImages-2224041315</image:caption><image:title>GettyImages-2224041315</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/E.L.F-case-study.jpg</image:loc><image:caption>E.L.F-case-study</image:caption><image:title>E.L.F-case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Where-purchase-decisions-are-shaped-vs-where-they-are-measured.png</image:loc><image:caption>Where-purchase-decisions-are-shaped-vs-where-they-are-measured</image:caption><image:title>Where-purchase-decisions-are-shaped-vs-where-they-are-measured</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-04-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/selecting-the-right-data-collection-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-08-03-12-6156-PM.png</image:loc><image:caption>1-32-1024x535-Sep-19-2025-08-03-12-6156-PM</image:caption><image:title>1-32-1024x535-Sep-19-2025-08-03-12-6156-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-08-03-15-8418-PM.png</image:loc><image:caption>1-1024x535-Sep-19-2025-08-03-15-8418-PM</image:caption><image:title>1-1024x535-Sep-19-2025-08-03-15-8418-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Data-Collection-Methods-2.png</image:loc><image:caption>Data-Collection-Methods-2</image:caption><image:title>Data-Collection-Methods-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-5-best-data-collection-tools-for-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-5-Best-data-collection-tools-for-market-research.jpg</image:loc><image:caption>The-5-Best-data-collection-tools-for-market-research</image:caption><image:title>The-5-Best-data-collection-tools-for-market-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/consumer-trends-in-asia-2021/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Trends-Small.png</image:loc><image:caption>Trends-Small</image:caption><image:title>Trends-Small</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled</image:caption><image:title>valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/service/campaign-effectiveness/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/Wim_Evaluation-of-campaign_1090x545.png</image:loc><image:caption>Evaluation of campaign</image:caption><image:title>Wim_Evaluation-of-campaign_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-detroit</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/service/market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35-Sep-26-2025-05-26-53-5150-AM.png</image:loc><image:caption>Panasonic-Logo_svg-196x35-Sep-26-2025-05-26-53-5150-AM</image:caption><image:title>Panasonic-Logo_svg-196x35-Sep-26-2025-05-26-53-5150-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120-Sep-26-2025-05-27-05-2476-AM.png</image:loc><image:caption>Mitsubishi-110x120-Sep-26-2025-05-27-05-2476-AM</image:caption><image:title>Mitsubishi-110x120-Sep-26-2025-05-27-05-2476-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages-1486867890-3</image:caption><image:title>GettyImages-1486867890-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market-Understanding-2180x1090.jpg</image:loc><image:caption>WH_Market-Understanding-2180x1090</image:caption><image:title>WH_Market-Understanding-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIM_Hairdresser_720x216</image:caption><image:title>WIM_Hairdresser_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-qualitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Editable%20banner%20(6).png</image:loc><image:caption>Editable banner (6)</image:caption><image:title>Editable banner (6)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-the-green-brand-a-comprehensive-guide-to-sustainable-trends-reshaping-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/financial-services.png</image:loc><image:caption>financial-services</image:caption><image:title>financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/10-11-e1704739000285.png</image:loc><image:caption>10-11-e1704739000285</image:caption><image:title>10-11-e1704739000285</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/India.png</image:loc><image:caption>India</image:caption><image:title>India</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/baidu-cs-2.jpg</image:loc><image:caption>baidu-cs-2</image:caption><image:title>baidu-cs-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/b2b.png</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-china-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-china-factsheet-thumbnail</image:caption><image:title>sustainability-in-china-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-the-usa-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-the-usa-factsheet-thumbnail</image:caption><image:title>sustainability-in-the-usa-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marina-sands-2-1024x1024.png</image:loc><image:caption>marina-sands-2-1024x1024</image:caption><image:title>marina-sands-2-1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs3.jpg</image:loc><image:caption>ms-cs3</image:caption><image:title>ms-cs3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/3-29-e1704741090380.png</image:loc><image:caption>3-29-e1704741090380</image:caption><image:title>3-29-e1704741090380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/media.png</image:loc><image:caption>media</image:caption><image:title>media</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/tech.png</image:loc><image:caption>tech</image:caption><image:title>tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner-1920-x-900-px-1</image:caption><image:title>Banner-1920-x-900-px-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mbs-cs-2.jpg</image:loc><image:caption>mbs-cs-2</image:caption><image:title>mbs-cs-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Baby-Boomers.png</image:loc><image:caption>Baby-Boomers</image:caption><image:title>Baby-Boomers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-3.jpg</image:loc><image:caption>beyond-meat-cs-3</image:caption><image:title>beyond-meat-cs-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-thailand-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-thailand-factsheet-thumbnail</image:caption><image:title>sustainability-in-thailand-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/9-15-e1704751409905-1024x872.png</image:loc><image:caption>9-15-e1704751409905-1024x872</image:caption><image:title>9-15-e1704751409905-1024x872</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-the-uk-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-the-uk-factsheet-thumbnail</image:caption><image:title>sustainability-in-the-uk-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs2.jpg</image:loc><image:caption>ms-cs2</image:caption><image:title>ms-cs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-indonesia-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-indonesia-factsheet-thumbnail</image:caption><image:title>sustainability-in-indonesia-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-japan-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-japan-factsheet-thumbnail</image:caption><image:title>sustainability-in-japan-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-4.jpg</image:loc><image:caption>beyond-meat-cs-4</image:caption><image:title>beyond-meat-cs-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Vietnam.png</image:loc><image:caption>WI_Vietnam</image:caption><image:title>WI_Vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs4-1024x480.jpg</image:loc><image:caption>ms-cs4-1024x480</image:caption><image:title>ms-cs4-1024x480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/PH.jpg</image:loc><image:caption>PH</image:caption><image:title>PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/2-32-e1704751331258-1024x896.png</image:loc><image:caption>2-32-e1704751331258-1024x896</image:caption><image:title>2-32-e1704751331258-1024x896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/USA.png</image:loc><image:caption>USA</image:caption><image:title>USA</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/agriculture.png</image:loc><image:caption>agriculture</image:caption><image:title>agriculture</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/China-e1704742111370.png</image:loc><image:caption>China-e1704742111370</image:caption><image:title>China-e1704742111370</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/animal-health.png</image:loc><image:caption>animal-health</image:caption><image:title>animal-health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_indonesia.png</image:loc><image:caption>WI_indonesia</image:caption><image:title>WI_indonesia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Thailand.png</image:loc><image:caption>WI_Thailand</image:caption><image:title>WI_Thailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/telco.png</image:loc><image:caption>telco</image:caption><image:title>telco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-2.jpg</image:loc><image:caption>beyond-meat-cs-2</image:caption><image:title>beyond-meat-cs-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/no-nasties-cs-2.jpg</image:loc><image:caption>no-nasties-cs-2</image:caption><image:title>no-nasties-cs-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/baidu-cs-1.jpg</image:loc><image:caption>baidu-cs-1</image:caption><image:title>baidu-cs-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_philippines.png</image:loc><image:caption>WI_philippines</image:caption><image:title>WI_philippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Global-call-outs-for-Sustainability-page-e1704752391668-1024x766.png</image:loc><image:caption>Global-call-outs-for-Sustainability-page-e1704752391668-1024x766</image:caption><image:title>Global-call-outs-for-Sustainability-page-e1704752391668-1024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-india-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-india-factsheet-thumbnail</image:caption><image:title>sustainability-in-india-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/e-commerce.png</image:loc><image:caption>e-commerce</image:caption><image:title>e-commerce</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/food-beverage.png</image:loc><image:caption>food-beverage</image:caption><image:title>food-beverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/advertising.png</image:loc><image:caption>advertising</image:caption><image:title>advertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z.png</image:loc><image:caption>Gen-Z</image:caption><image:title>Gen-Z</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Singapore.png</image:loc><image:caption>WI_Singapore</image:caption><image:title>WI_Singapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mbs-cs-3.jpg</image:loc><image:caption>mbs-cs-3</image:caption><image:title>mbs-cs-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/consumer-goods.png</image:loc><image:caption>consumer-goods</image:caption><image:title>consumer-goods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-sustainability.png</image:loc><image:caption>Banner-sustainability</image:caption><image:title>Banner-sustainability</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-X.png</image:loc><image:caption>Gen-X</image:caption><image:title>Gen-X</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/auto.png</image:loc><image:caption>auto</image:caption><image:title>auto</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/4-29-e1704751379138-1024x836.png</image:loc><image:caption>4-29-e1704751379138-1024x836</image:caption><image:title>4-29-e1704751379138-1024x836</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kids-youth.png</image:loc><image:caption>kids-youth</image:caption><image:title>kids-youth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-vietnam-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-vietnam-factsheet-thumbnail</image:caption><image:title>sustainability-in-vietnam-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/no-nasties-cs-1.jpg</image:loc><image:caption>no-nasties-cs-1</image:caption><image:title>no-nasties-cs-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-singapore-factsheet-thumbnail.jpg</image:loc><image:caption>sustainability-in-singapore-factsheet-thumbnail</image:caption><image:title>sustainability-in-singapore-factsheet-thumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/millennnials.png</image:loc><image:caption>millennnials</image:caption><image:title>millennnials</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6-27-1024x1024.png</image:loc><image:caption>6-27-1024x1024</image:caption><image:title>6-27-1024x1024</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/who-is-gen-c-understanding-the-connected-consumer-revolution/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-brand-example-connected-consumers-1024x516-1.png</image:loc><image:caption>Nike-brand-example-connected-consumers-1024x516-1</image:caption><image:title>Nike-brand-example-connected-consumers-1024x516-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cerave-gen-c-campaign-1.png</image:loc><image:caption>cerave-gen-c-campaign-1</image:caption><image:title>cerave-gen-c-campaign-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>The Green Brand Sustainability Study</image:caption><image:title>3-36-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-6</image:caption><image:title>submit-a-research-brief-2-1024x535-6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Duolingo-streaks.png</image:loc><image:caption>Duolingo-streaks</image:caption><image:title>Duolingo-streaks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gen-c-influencers-1.png</image:loc><image:caption>Gen-c-influencers-1</image:caption><image:title>Gen-c-influencers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who%20i%20sgen%20c-%20connected%20generation.jpg</image:loc><image:caption>Who i sgen c- connected generation</image:caption><image:title>Who i sgen c- connected generation</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-6-sally-mueller-womaness-reaching-the-elusive-menopause-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sally-Mueller-Headshot.jpg</image:loc><image:caption>Sally-Mueller-Headshot</image:caption><image:title>Sally-Mueller-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featured img ep 6</image:caption><image:title>featured img ep 6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/zh-cn/insight-executive-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadence.com-preview-image (1)</image:caption><image:title>Kadence.com-preview-image (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-food-lies-in-the-data-driving-it-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1678188140-1-1.jpg</image:loc><image:caption>GettyImages-1678188140-1-1</image:caption><image:title>GettyImages-1678188140-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-types-of-beauty-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages-1338764219</image:caption><image:title>GettyImages-1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Beauty-Personas-Updated-300x169.png</image:loc><image:caption>Beauty-Personas-Updated-300x169</image:caption><image:title>Beauty-Personas-Updated-300x169</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/why-indonesias-consumer-spending-tightens-after-lebaran/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>Download our Credentials</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1862015097.jpg</image:loc><image:caption>GettyImages-1862015097</image:caption><image:title>GettyImages-1862015097</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Seno-Buwono-headshot.jpeg</image:loc><image:caption>Seno-Buwono-headshot</image:caption><image:title>Seno-Buwono-headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-436x218-Sep-19-2025-04-02-20-9840-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-436x218-Sep-19-2025-04-02-20-9840-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-436x218-Sep-19-2025-04-02-20-9840-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-meals-are-failing-and-snacks-are-filling-the-gap/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1483686940.jpg</image:loc><image:caption>GettyImages-1483686940</image:caption><image:title>GettyImages-1483686940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-Personas-Whos-at-the-Table-768x401-2.png</image:loc><image:caption>Dining-Personas-Whos-at-the-Table-768x401-2</image:caption><image:title>Dining-Personas-Whos-at-the-Table-768x401-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/ja/service/telephone-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TDI_1090x545.jpg</image:loc><image:caption>TDI telephone interview</image:caption><image:title>WIM_TDI_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-perceptions-of-a-global-legal-talent-suppliers-pricing-model</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1371380410.jpg</image:loc><image:caption>GettyImages-1371380410</image:caption><image:title>GettyImages-1371380410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/knowledge/8-emerging-trends-shaping-the-consumer-electronics-segment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-2-1024x442.png</image:loc><image:caption>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-2-1024x442</image:caption><image:title>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-2-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-67.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-67</image:caption><image:title>Copy-of-Sample-for-blog-post-67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-3-1024x442.png</image:loc><image:caption>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-3-1024x442</image:caption><image:title>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-3-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-1-1024x442.png</image:loc><image:caption>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-1-1024x442</image:caption><image:title>AI-as-a-Driving-Force-for-everything-2500-x-1080-px-1-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/the-asian-consumer-summary-of-our-latest-trend-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock-1326636206-scaled</image:caption><image:title>iStock-1326636206-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840110388.jpg</image:loc><image:caption>GettyImages-840110388</image:caption><image:title>GettyImages-840110388</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/podcast/ep-6-sally-mueller-womaness-reaching-the-elusive-menopause-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featured img ep 6</image:caption><image:title>featured img ep 6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sally-Mueller-Headshot.jpg</image:loc><image:caption>Sally-Mueller-Headshot</image:caption><image:title>Sally-Mueller-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-secret-sauce-to-beating-market-saturation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-2.png</image:loc><image:caption>General-Discover-the-Future-of-Entertainment-1024x512-2</image:caption><image:title>General-Discover-the-Future-of-Entertainment-1024x512-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages-2220539132</image:caption><image:title>GettyImages-2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1151535170.jpg</image:loc><image:caption>GettyImages-1151535170</image:caption><image:title>GettyImages-1151535170</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/policy/statement-of-applicability-kadence-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-1.png</image:loc><image:caption>Kadence.com-preview-image (1)-1</image:caption><image:title>Kadence.com-preview-image (1)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-chocolate-sales-are-rising-in-a-health-focused-world-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1771403266-1.jpg</image:loc><image:caption>GettyImages-1771403266-1</image:caption><image:title>GettyImages-1771403266-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/why-brands-keep-misreading-consumer-spending-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/century-pacific-value-meals-ph.jpg</image:loc><image:caption>century-pacific-value-meals-ph</image:caption><image:title>century-pacific-value-meals-ph</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2267070071.jpg</image:loc><image:caption>GettyImages-2267070071</image:caption><image:title>GettyImages-2267070071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/PH-sachet-market.jpg</image:loc><image:caption>PH-sachet-market</image:caption><image:title>PH-sachet-market</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2026-05-15</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/nine-types-of-car-buyers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/holger-link-KoarDkjypCk-unsplash-scaled.jpg</image:loc><image:caption>holger-link-KoarDkjypCk-unsplash-scaled</image:caption><image:title>holger-link-KoarDkjypCk-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Automotive-Personas-cover-300x169-2.png</image:loc><image:caption>car-buyer-personas</image:caption><image:title>Automotive-Personas-cover-300x169-2</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-ecommerce-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535.png</image:loc><image:caption>online-shopping-consumer-trends-report</image:caption><image:title>1-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1777826378.jpg</image:loc><image:caption>GettyImages-1777826378</image:caption><image:title>GettyImages-1777826378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/office/market-research-in-the-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-671472110-scaled%20(2).jpg</image:loc><image:caption>iStock-671472110-scaled (2)</image:caption><image:title>iStock-671472110-scaled (2)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/knowledge/what-online-video-reveals-about-student-engagement-in-singapore</loc><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Cass%20Khoo.png</image:loc><image:caption>Cass Khoo</image:caption><image:title>Cass Khoo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sample-for-blog-post-2024-07-01T103944_383-1</image:caption><image:title>Sample-for-blog-post-2024-07-01T103944_383-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-90</image:caption><image:title>Copy-of-Sample-for-blog-post-90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-07-13</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/where-should-brands-draw-the-line-on-personalization-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-06-31-05-6777-PM.png</image:loc><image:caption>Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-06-31-05-6777-PM</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-06-31-05-6777-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-93-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-93-1</image:caption><image:title>Copy-of-Sample-for-blog-post-93-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/app-1024x580-1.png</image:loc><image:caption>app-1024x580-1</image:caption><image:title>app-1024x580-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Spotify-1024x683-1.png</image:loc><image:caption>Spotify-1024x683-1</image:caption><image:title>Spotify-1024x683-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-18-cracking-the-consumer-code-and-lessons-from-applebees/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jill%20M.jpeg</image:loc><image:caption>Jill M</image:caption><image:title>Jill M</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode-18-Cracking-the-Consumer-Code</image:caption><image:title>Episode-18-Cracking-the-Consumer-Code</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-youth-attitudes-toward-governance-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/THAILAND-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>THAILAND-Youth-Perspectives-on-Governance-1</image:caption><image:title>THAILAND-Youth-Perspectives-on-Governance-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Thailand.png</image:loc><image:caption>WI_Thailand</image:caption><image:title>WI_Thailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/PHILIPPINES-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>PHILIPPINES-Youth-Perspectives-on-Governance-1</image:caption><image:title>PHILIPPINES-Youth-Perspectives-on-Governance-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Priority-Areas-of-improvement.png</image:loc><image:caption>Priority-Areas-of-improvement</image:caption><image:title>Priority-Areas-of-improvement</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Open-Data-1.png</image:loc><image:caption>WI_Open-Data-1</image:caption><image:title>WI_Open-Data-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/To-read-the-full-report.png</image:loc><image:caption>To-read-the-full-report</image:caption><image:title>To-read-the-full-report</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/VIETNAM-Youth-Perspectives-on-Governance-.png</image:loc><image:caption>VIETNAM-Youth-Perspectives-on-Governance-</image:caption><image:title>VIETNAM-Youth-Perspectives-on-Governance-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trust-on-Government-1.png</image:loc><image:caption>Trust-on-Government-1</image:caption><image:title>Trust-on-Government-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_philippines.png</image:loc><image:caption>WI_philippines</image:caption><image:title>WI_philippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SINGAPORE-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>SINGAPORE-Youth-Perspectives-on-Governance-1</image:caption><image:title>SINGAPORE-Youth-Perspectives-on-Governance-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/To-read-the-full-report.png</image:loc><image:caption>To-read-the-full-report</image:caption><image:title>To-read-the-full-report</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1a-3-e1730907798468.png</image:loc><image:caption>Banner-1920-x-900-px-1a-3-e1730907798468</image:caption><image:title>Banner-1920-x-900-px-1a-3-e1730907798468</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-economy.png</image:loc><image:caption>WI_green-economy</image:caption><image:title>WI_green-economy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Housing-Affordability-and-Urban-Development.png</image:loc><image:caption>Housing-Affordability-and-Urban-Development</image:caption><image:title>Housing-Affordability-and-Urban-Development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Environmental-Policy.png</image:loc><image:caption>WI_Environmental-Policy</image:caption><image:title>WI_Environmental-Policy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Renewable-Energy.png</image:loc><image:caption>WI_Renewable-Energy</image:caption><image:title>WI_Renewable-Energy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Green-Infrastructure-and-Urban-Planning.png</image:loc><image:caption>WI_Green-Infrastructure-and-Urban-Planning</image:caption><image:title>WI_Green-Infrastructure-and-Urban-Planning</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_indonesia.png</image:loc><image:caption>WI_indonesia</image:caption><image:title>WI_indonesia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Environmental-Protection-and-the-Rise-of-Green-Governance.png</image:loc><image:caption>Environmental-Protection-and-the-Rise-of-Green-Governance</image:caption><image:title>Environmental-Protection-and-the-Rise-of-Green-Governance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Employment-Opportunities-2-1.png</image:loc><image:caption>Employment-Opportunities-2-1</image:caption><image:title>Employment-Opportunities-2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_blockchain.png</image:loc><image:caption>WI_blockchain</image:caption><image:title>WI_blockchain</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Biggest-Challenge.png</image:loc><image:caption>Biggest-Challenge</image:caption><image:title>Biggest-Challenge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_innovation.png</image:loc><image:caption>WI_innovation</image:caption><image:title>WI_innovation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Singapore.png</image:loc><image:caption>WI_Singapore</image:caption><image:title>WI_Singapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trust-in-Governance-1.png</image:loc><image:caption>Trust-in-Governance-1</image:caption><image:title>Trust-in-Governance-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/MALAYSIA-Youth-Perspectives-on-Governance-1.pdf.png</image:loc><image:caption>MALAYSIA-Youth-Perspectives-on-Governance-1.pdf</image:caption><image:title>MALAYSIA-Youth-Perspectives-on-Governance-1.pdf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Malaysia.png</image:loc><image:caption>WI_Malaysia</image:caption><image:title>WI_Malaysia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Digital-Upskilling2.png</image:loc><image:caption>WI_Digital-Upskilling2</image:caption><image:title>WI_Digital-Upskilling2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Pollution-Control.png</image:loc><image:caption>WI_Pollution-Control</image:caption><image:title>WI_Pollution-Control</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separator-panel</image:caption><image:title>separator-panel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Vietnam.png</image:loc><image:caption>WI_Vietnam</image:caption><image:title>WI_Vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Digital-Upskilling.png</image:loc><image:caption>WI_Digital-Upskilling</image:caption><image:title>WI_Digital-Upskilling</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_knowledge.jpg</image:loc><image:caption>BL_knowledge</image:caption><image:title>BL_knowledge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages-1605071015</image:caption><image:title>GettyImages-1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sample-for-blog-post-15</image:caption><image:title>Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153092411-1.jpg</image:loc><image:caption>GettyImages-153092411-1</image:caption><image:title>GettyImages-153092411-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock-2072804536</image:caption><image:title>iStock-2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1227362512-1.jpg</image:loc><image:caption>GettyImages-1227362512-1</image:caption><image:title>GettyImages-1227362512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages-1336515431-scaled</image:caption><image:title>GettyImages-1336515431-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/a-complete-market-research-survey-guide/</loc><lastmod>2025-11-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/5-major-challenges-of-market-segmentation-and-how-to-mitigate-them/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segments-of-citrus-fruits-1</image:caption><image:title>Segments-of-citrus-fruits-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1.png</image:loc><image:caption>GEN-Z_Gen-Z-V1</image:caption><image:title>GEN-Z_Gen-Z-V1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/jonathan-mast-ntjpaf3o-Bw-unsplash-scaled.jpg</image:loc><image:caption>jonathan-mast-ntjpaf3o-Bw-unsplash-scaled</image:caption><image:title>jonathan-mast-ntjpaf3o-Bw-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-Sep-19-2025-05-31-16-9353-PM.png</image:loc><image:caption>7-Sep-19-2025-05-31-16-9353-PM</image:caption><image:title>7-Sep-19-2025-05-31-16-9353-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/careers-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_check-icon.svg</image:loc><image:caption>Badge with tick</image:caption><image:title>WI_check-icon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ben-Williams_202406_011.jpg</image:loc><image:caption>TP_Ben-Williams_202406_011</image:caption><image:title>TP_Ben-Williams_202406_011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IMG_2273-v2.jpg</image:loc><image:caption>WIM_IMG_2273-v2</image:caption><image:title>WIM_IMG_2273-v2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_gellie_202406_013.png</image:loc><image:caption>Gellie</image:caption><image:title>TP_gellie_202406_013</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_001.png</image:loc><image:caption>Kadence Indonesia team</image:caption><image:title>WIM_careers_Teams_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers-hero.jpg</image:loc><image:caption>WIM_careers-hero</image:caption><image:title>WIM_careers-hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_004_740x720.jpg</image:loc><image:caption>WIM_careers_Teams_004_740x720</image:caption><image:title>WIM_careers_Teams_004_740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_202406_010.png</image:loc><image:caption>Janine Michalek</image:caption><image:title>TP_Janine_202406_010</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dida_202406_012.png</image:loc><image:caption>Anissa Nur Khalida (Dida)</image:caption><image:title>TP_Dida_202406_012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sushil_202406_008.jpg</image:loc><image:caption>Sushil</image:caption><image:title>TP_Sushil_202406_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_005_740x720.jpg</image:loc><image:caption>WIM_careers_Teams_005_740x720</image:caption><image:title>WIM_careers_Teams_005_740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_careers_Teams_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIM_careers_Teams_006</image:caption><image:title>WIM_careers_Teams_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Valintina_202406_009.jpg</image:loc><image:caption>Valintina Lim</image:caption><image:title>TP_Valintina_202406_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_003.jpg</image:loc><image:caption>Kadence Philippines Team</image:caption><image:title>WIM_careers_Teams_003</image:title></image:image><lastmod>2026-08-09</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-can-lead-during-boycotts/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x683.png</image:loc><image:caption>1-1024x683</image:caption><image:title>1-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x683.png</image:loc><image:caption>2-1024x683</image:caption><image:title>2-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1180385981-150x150-1.jpg</image:loc><image:caption>GettyImages-1180385981-150x150-1</image:caption><image:title>GettyImages-1180385981-150x150-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>download-agency-credentials-or-brochure-3</image:caption><image:title>download-agency-credentials-or-brochure-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x683.png</image:loc><image:caption>3-1024x683</image:caption><image:title>3-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x683.png</image:loc><image:caption>5-1024x683</image:caption><image:title>5-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x683.png</image:loc><image:caption>4-1024x683</image:caption><image:title>4-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modern-millennials-and-brand-loyalty</image:caption><image:title>How-millennials-love-eco-conscious-brands-1-1024x512</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/discovering-future-growth-opportunities-for-treatwell/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5th page hero sec</image:caption><image:title>5th page hero sec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-legacy-beauty-brands-adapt-to-win-over-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/MsV4m-3Dqv-YBbmwDnNm5PL8jsnbbGtk6DF8_GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vF-FrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE.png</image:loc><image:caption>MsV4m-3Dqv-YBbmwDnNm5PL8jsnbbGtk6DF8_GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vF-FrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE</image:caption><image:title>MsV4m-3Dqv-YBbmwDnNm5PL8jsnbbGtk6DF8_GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vF-FrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-58.png</image:loc><image:caption>Sample-for-blog-post-58</image:caption><image:title>Sample-for-blog-post-58</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535.png</image:loc><image:caption>1-1024x535</image:caption><image:title>1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erAJOLXhMVlz9XVm-zwDZDTT0aiymJOL_wJETHHNikq7BYGpTrRlihUBL-M_jS3MkqHUgys7BouQQ_mw59fVBFSQDkERp9_X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf.png</image:loc><image:caption>erAJOLXhMVlz9XVm-zwDZDTT0aiymJOL_wJETHHNikq7BYGpTrRlihUBL-M_jS3MkqHUgys7BouQQ_mw59fVBFSQDkERp9_X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf</image:caption><image:title>erAJOLXhMVlz9XVm-zwDZDTT0aiymJOL_wJETHHNikq7BYGpTrRlihUBL-M_jS3MkqHUgys7BouQQ_mw59fVBFSQDkERp9_X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/ja/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image-2.png</image:loc><image:caption>Kadence.com-preview-image-2</image:caption><image:title>Kadence.com-preview-image-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_3_525x515.png</image:loc><image:caption>WH_HomeHero_3_525x515</image:caption><image:title>WH_HomeHero_3_525x515</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120-Sep-19-2025-08-31-55-1046-PM.png</image:loc><image:caption>Mitsubishi-110x120-Sep-19-2025-08-31-55-1046-PM</image:caption><image:title>Mitsubishi-110x120-Sep-19-2025-08-31-55-1046-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_1_388x538.png</image:loc><image:caption>WH_HomeHero_1_388x538</image:caption><image:title>WH_HomeHero_1_388x538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Arla-179x120.png</image:loc><image:caption>Arla-179x120</image:caption><image:title>Arla-179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_5_525x558.png</image:loc><image:caption>WH_HomeHero_5_525x558</image:caption><image:title>WH_HomeHero_5_525x558</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_2_525x456.png</image:loc><image:caption>WH_HomeHero_2_525x456</image:caption><image:title>WH_HomeHero_2_525x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-19-2025-08-31-51-9100-PM.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-19-2025-08-31-51-9100-PM</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-392x112-Sep-19-2025-08-31-51-9100-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_4_424x564.png</image:loc><image:caption>WH_HomeHero_4_424x564</image:caption><image:title>WH_HomeHero_4_424x564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rising-power-of-young-buyers-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-01-52-59-3648-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-01-52-59-3648-PM</image:caption><image:title>US-1024x535-Sep-19-2025-01-52-59-3648-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-02-53-53-5511-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-02-53-53-5511-PM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-02-53-53-5511-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129_Header-1-1</image:caption><image:title>20200129_Header-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Banner-luxury-travel-study</image:caption><image:title>Banner-luxury-travel-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-71-1.png</image:loc><image:caption>Sample-for-blog-post-71-1</image:caption><image:title>Sample-for-blog-post-71-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/id/knowledge</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_knowledge.jpg</image:loc><image:caption>BL_knowledge</image:caption><image:title>BL_knowledge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-08-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-consumer-appetite-fueling-a-mushroom-revolution-in-grocery/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Popadelics-1.png</image:loc><image:caption>Popadelics-1</image:caption><image:title>Popadelics-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-1.png</image:loc><image:caption>submit-a-research-brief-2-1-1024x536-1</image:caption><image:title>submit-a-research-brief-2-1-1024x536-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1049990874-1-1.jpg</image:loc><image:caption>GettyImages-1049990874-1-1</image:caption><image:title>GettyImages-1049990874-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Odyssey-Elixir-1.png</image:loc><image:caption>Odyssey-Elixir-1</image:caption><image:title>Odyssey-Elixir-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Consumer-Appetite-Fueling-a-Mushroom-Revolution-in-Grocery-622x1024-1.png</image:loc><image:caption>The-Consumer-Appetite-Fueling-a-Mushroom-Revolution-in-Grocery-622x1024-1</image:caption><image:title>The-Consumer-Appetite-Fueling-a-Mushroom-Revolution-in-Grocery-622x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Moku-1.png</image:loc><image:caption>Moku-1</image:caption><image:title>Moku-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-1024x512-1.png</image:loc><image:caption>Seeds-of-Change-Traceability-Trend-1024x512-1</image:caption><image:title>Seeds-of-Change-Traceability-Trend-1024x512-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-uk-household-has-changed.-yet-customer-data-hasnt</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2222468273.jpg</image:loc><image:caption>GettyImages-2222468273</image:caption><image:title>GettyImages-2222468273</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Auto-trends-The-Rider-Is-Not-Riding-Alone.png</image:loc><image:caption>Auto-trends-The-Rider-Is-Not-Riding-Alone</image:caption><image:title>Auto-trends-The-Rider-Is-Not-Riding-Alone</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-08-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-next-wave-entertainment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Covers-for-websiteblog-e1717764679338-215x300.png</image:loc><image:caption>Covers-for-websiteblog-e1717764679338-215x300</image:caption><image:title>Covers-for-websiteblog-e1717764679338-215x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503</image:caption><image:title>brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-capi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1272173299.jpg</image:loc><image:caption>GettyImages-1272173299</image:caption><image:title>GettyImages-1272173299</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/concept-testing-a-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-startup-stock-photos-212286-scaled-2.jpg</image:loc><image:caption>pexels-startup-stock-photos-212286-scaled-2</image:caption><image:title>pexels-startup-stock-photos-212286-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-Sep-19-2025-02-45-12-7023-PM.png</image:loc><image:caption>submit-a-research-brief-1-Sep-19-2025-02-45-12-7023-PM</image:caption><image:title>submit-a-research-brief-1-Sep-19-2025-02-45-12-7023-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-mobile-first-surveys-are-transforming-global-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-63.png</image:loc><image:caption>Sample-for-blog-post-63</image:caption><image:title>Sample-for-blog-post-63</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Time-on-Mobile-phones-683x1024.png</image:loc><image:caption>Time-on-Mobile-phones-683x1024</image:caption><image:title>Time-on-Mobile-phones-683x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Forsta-1024x620.png</image:loc><image:caption>Forsta-1024x620</image:caption><image:title>Forsta-1024x620</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-10-31-19-5424-AM.png</image:loc><image:caption>3-36-1024x535-Sep-16-2025-10-31-19-5424-AM</image:caption><image:title>3-36-1024x535-Sep-16-2025-10-31-19-5424-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Designing-Effective-Mobile-First-Surveys-1024x653.png</image:loc><image:caption>Designing-Effective-Mobile-First-Surveys-1024x653</image:caption><image:title>Designing-Effective-Mobile-First-Surveys-1024x653</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Optimize-design-1024x646.png</image:loc><image:caption>Optimize-design-1024x646</image:caption><image:title>Optimize-design-1024x646</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/browsers-1024x452.png</image:loc><image:caption>browsers-1024x452</image:caption><image:title>browsers-1024x452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/what-does-a-post-factual-world-mean-for-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512-4.png</image:loc><image:caption>Why-millennials-of-today-value-content-with-purpose-1-1024x512-4</image:caption><image:title>Why-millennials-of-today-value-content-with-purpose-1-1024x512-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled.jpg</image:loc><image:caption>ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled</image:caption><image:title>ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/report-modern-millennial/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-59.png</image:loc><image:caption>Sample-for-blog-post-59</image:caption><image:title>Sample-for-blog-post-59</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-10-31-19-5424-AM.png</image:loc><image:caption>3-36-1024x535-Sep-16-2025-10-31-19-5424-AM</image:caption><image:title>3-36-1024x535-Sep-16-2025-10-31-19-5424-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-4.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-4</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-dallas</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/ja/case-study/demonstrating-the-positive-impact-of-csr-programmes-on-brand-perceptions-across-asia-for-samsung/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WH_Samsung_Case-study</image:caption><image:title>WH_Samsung_Case-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/why-qualitative-research-has-made-itself-replaceable/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/synthetic-data-in-market-research-a-game-changer-or-just-another-tool-in-the-toolbox-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-02-33-28-9699-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-02-33-28-9699-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-02-33-28-9699-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-9-3.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-9-3</image:caption><image:title>Copy-of-Sample-for-blog-post-9-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-01-50-17-1880-PM.png</image:loc><image:caption>Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-01-50-17-1880-PM</image:caption><image:title>Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-01-50-17-1880-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-psychology-behind-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535.png</image:loc><image:caption>6-16-1024x535</image:caption><image:title>6-16-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Image-for-Psychology-Blog.png</image:loc><image:caption>Image-for-Psychology-Blog</image:caption><image:title>Image-for-Psychology-Blog</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-contextual-advertising-for-a-cookieless-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-04-27-at-9_13_24-AM-1024x749-1.png</image:loc><image:caption>Screen-Shot-2023-04-27-at-9_13_24-AM-1024x749-1</image:caption><image:title>Screen-Shot-2023-04-27-at-9_13_24-AM-1024x749-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1254054171-1.jpg</image:loc><image:caption>GettyImages-1254054171-1</image:caption><image:title>GettyImages-1254054171-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-06-04-33-2335-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-06-04-33-2335-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-06-04-33-2335-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-35-2</image:caption><image:title>Copy-of-Sample-for-blog-post-35-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1221381282-2180x1090.jpg</image:loc><image:caption>WIM_GettyImages-1221381282-2180x1090</image:caption><image:title>WIM_GettyImages-1221381282-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1221381282-scaled.jpg</image:loc><image:caption>GettyImages-1221381282-scaled</image:caption><image:title>GettyImages-1221381282-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-insights-to-action-the-power-of-b2b-market-research-in-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SIMILARITIES-3-1024x724.png</image:loc><image:caption>B2B-versus-B2C-research</image:caption><image:title>SIMILARITIES-3-1024x724</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beverage-trends-report</image:caption><image:title>11-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:caption><image:title>SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-30-866x1024.png</image:loc><image:caption>B2B-and-B2C-research-differences</image:caption><image:title>2-30-866x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33-2.png</image:loc><image:caption>Sample-for-blog-post-33-2</image:caption><image:title>Sample-for-blog-post-33-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/industrial-tech-firms-feel-the-heat-as-esg-transparency-goes-mainstream/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-Size-Calculator-FIND-YOUR-SAMPLE-SIZE-1024x536.png</image:loc><image:caption>Sample-Size-Calculator-FIND-YOUR-SAMPLE-SIZE-1024x536</image:caption><image:title>Sample-Size-Calculator-FIND-YOUR-SAMPLE-SIZE-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535.png</image:loc><image:caption>Green-Wave-1-1024x535</image:caption><image:title>Green-Wave-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages-2211124968 (1)</image:caption><image:title>GettyImages-2211124968 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2129400358.jpg</image:loc><image:caption>GettyImages-2129400358</image:caption><image:title>GettyImages-2129400358</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://kadence.com/knowledge/how-mobile-payments-are-expanding-market-access-in-the-philippines</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages-1181405477</image:caption><image:title>GettyImages-1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/bob-valdez-headshot.jpeg</image:loc><image:caption>bob-valdez-headshot</image:caption><image:title>bob-valdez-headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:caption><image:title>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-tampa</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-hidden-risk-brands-face-when-they-stop-listening/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x576.png</image:loc><image:caption>1-1-1024x576</image:caption><image:title>1-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1389582863-1.jpg</image:loc><image:caption>GettyImages-1389582863-1</image:caption><image:title>GettyImages-1389582863-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Unraveling-the-Power-of-Brand-Analysis-COVER-FOR-WEB-823x1024.png</image:loc><image:caption>Unraveling-the-Power-of-Brand-Analysis-COVER-FOR-WEB-823x1024</image:caption><image:title>Unraveling-the-Power-of-Brand-Analysis-COVER-FOR-WEB-823x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>Janine-Michalek</image:caption><image:title>Janine-Michalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/visual-brand-analysis-how-imagery-shapes-perception/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-4-1.png</image:loc><image:caption>Template-Sample-for-blog-post-4-1</image:caption><image:title>Template-Sample-for-blog-post-4-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-02-52-02-4177-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-02-52-02-4177-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-02-52-02-4177-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-2-1024x535-3.png</image:loc><image:caption>5-2-1024x535-3</image:caption><image:title>5-2-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-a-central-location-test-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled.jpg</image:loc><image:caption>CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled</image:caption><image:title>CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages-1864355711</image:caption><image:title>GettyImages-1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-16-2025-10-29-39-5911-AM.png</image:loc><image:caption>1-4-Sep-16-2025-10-29-39-5911-AM</image:caption><image:title>1-4-Sep-16-2025-10-29-39-5911-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_-.png</image:loc><image:caption>Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_-</image:caption><image:title>Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_-</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1325045150-2121x1090.jpg</image:loc><image:caption>WIM_GettyImages-1325045150-2121x1090</image:caption><image:title>WIM_GettyImages-1325045150-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1325045150.jpg</image:loc><image:caption>GettyImages-1325045150</image:caption><image:title>GettyImages-1325045150</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-starbucks-wins-by-thinking-local/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-02-50-49-9013-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-02-50-49-9013-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-02-50-49-9013-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_--1024x512-3.png</image:loc><image:caption>Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_--1024x512-3</image:caption><image:title>Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_--1024x512-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1511305390-1.jpg</image:loc><image:caption>GettyImages-1511305390-1</image:caption><image:title>GettyImages-1511305390-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/ja/sector/automotive/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-294x111-Sep-19-2025-08-31-30-4317-PM.png</image:loc><image:caption>unilever-food-solutions-294x111-Sep-19-2025-08-31-30-4317-PM</image:caption><image:title>unilever-food-solutions-294x111-Sep-19-2025-08-31-30-4317-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TP_Bianca_202406_004</image:caption><image:title>TP_Bianca_202406_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Icon-car-details.svg</image:loc><image:caption>IC_Icon-car-details</image:caption><image:title>IC_Icon-car-details</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2346%20Changing%20Gears.png</image:loc><image:caption>Sales pack #46 Changing Gears</image:caption><image:title>Sales pack #46 Changing Gears</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-1090x545.png</image:loc><image:caption>WIM_Automotive-1090x545</image:caption><image:title>WIM_Automotive-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrs-oppies-432x410</image:caption><image:title>mrs-oppies-432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/chuttersnap-mf-o1E7omzk-unsplash-814x372-2.jpg</image:loc><image:caption>chuttersnap-mf-o1E7omzk-unsplash-814x372-2</image:caption><image:title>chuttersnap-mf-o1E7omzk-unsplash-814x372-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-220x240-Sep-19-2025-07-51-16-7175-PM.png</image:loc><image:caption>Mitsubishi-220x240-Sep-19-2025-07-51-16-7175-PM</image:caption><image:title>Mitsubishi-220x240-Sep-19-2025-07-51-16-7175-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-04-55-04-8026-PM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-19-2025-04-55-04-8026-PM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-19-2025-04-55-04-8026-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-likes-and-shares-harnessing-the-power-of-social-media-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-3.png</image:loc><image:caption>4-2-1024x535-3</image:caption><image:title>4-2-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-10-29-35-3511-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-10-29-35-3511-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-10-29-35-3511-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-37.png</image:loc><image:caption>Sample-for-blog-post-37</image:caption><image:title>Sample-for-blog-post-37</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-global-brands-craft-market-specific-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-20-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-20-2</image:caption><image:title>Copy-of-Sample-for-blog-post-20-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-Sep-19-2025-03-47-49-9478-PM.png</image:loc><image:caption>General-The-Future-of-Finance-1-1024x535-Sep-19-2025-03-47-49-9478-PM</image:caption><image:title>General-The-Future-of-Finance-1-1024x535-Sep-19-2025-03-47-49-9478-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/knowledge/bad-survey-questions-and-how-to-avoid-them/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitness-trends</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10.png</image:loc><image:caption>Template-Sample-for-blog-post-10</image:caption><image:title>Template-Sample-for-blog-post-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/everything-you-need-to-know-about-focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-Sep-19-2025-04-05-45-0151-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-Sep-19-2025-04-05-45-0151-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-Sep-19-2025-04-05-45-0151-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-Sep-19-2025-04-08-05-4678-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-Sep-19-2025-04-08-05-4678-PM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-Sep-19-2025-04-08-05-4678-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528-2.jpg</image:loc><image:caption>GettyImages-486613528-2</image:caption><image:title>GettyImages-486613528-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-Sep-19-2025-03-26-21-1457-PM.png</image:loc><image:caption>3-Sep-19-2025-03-26-21-1457-PM</image:caption><image:title>3-Sep-19-2025-03-26-21-1457-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-kansas-city</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-computer-assisted-personal-interviewing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1272173299-1.jpg</image:loc><image:caption>GettyImages-1272173299-1</image:caption><image:title>GettyImages-1272173299-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/participant-recruitment-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-08-22-16-8618-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-08-22-16-8618-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-08-22-16-8618-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-21-44-5959-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-08-21-44-5959-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-08-21-44-5959-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-957861232-2.jpg</image:loc><image:caption>GettyImages-957861232-2</image:caption><image:title>GettyImages-957861232-2</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/ja/office/thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>Samart Urit (Mor)</image:caption><image:title>TP_Samart-Urit_Mor_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Thailand_1418x534.gif</image:loc><image:caption>WIM_Slider-Thailand_1418x534</image:caption><image:title>WIM_Slider-Thailand_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Thailand-copy-scaled-2.jpg</image:loc><image:caption>Kadence-Thailand-copy-scaled-2</image:caption><image:title>Kadence-Thailand-copy-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>Kajornkiat Kiatsunthorn (Pom)</image:caption><image:title>TP_Kajornkiat-Kiatsunthorn_Pom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Thailand_720x216.png</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_Kadence-Thailand_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TP_Hamano</image:caption><image:title>TP_Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>Chinese New Year - Group of staff holding red envelopes</image:caption><image:title>WIM_CNY_1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://kadence.com/knowledge/summary-of-on-demand-entertainment-trends-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T155054_038</image:caption><image:title>Sample-for-blog-post-2024-07-19T155054_038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-17-2025-03-45-24-2147-AM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-17-2025-03-45-24-2147-AM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-17-2025-03-45-24-2147-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages-1088608128</image:caption><image:title>GettyImages-1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/knowledge/aman-makkar-to-transition-from-kadence-india-leadership</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Aman-Makkar.png</image:loc><image:caption>Aman-Makkar</image:caption><image:title>Aman-Makkar</image:title></image:image><lastmod>2026-06-02</lastmod></url><url><loc>https://kadence.com/en-us/service/emerging-research-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages-1464550329-2</image:caption><image:title>GettyImages-1464550329-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Innovative_1090x545.jpg</image:loc><image:caption>Innovative and emerging methodologies</image:caption><image:title>WIM_Innovative_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sample-for-blog-post-60-1</image:caption><image:title>Sample-for-blog-post-60-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages-1139733438-scaled-2</image:caption><image:title>GettyImages-1139733438-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sample-for-blog-post-66-1</image:caption><image:title>Sample-for-blog-post-66-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-gym-to-street-shifting-trends-in-japans-sportswear/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-28-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-28-2</image:caption><image:title>Copy-of-Sample-for-blog-post-28-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Usage@3x-1-489x1024-2.png</image:loc><image:caption>Usage@3x-1-489x1024-2</image:caption><image:title>Usage@3x-1-489x1024-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Observations-2@3x-1-1024x930-2.png</image:loc><image:caption>Observations-2@3x-1-1024x930-2</image:caption><image:title>Observations-2@3x-1-1024x930-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitness-medtech-industry-trends-report</image:caption><image:title>Feeling-Good-cover-ad-1024x535</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/services-category/brand-and-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages-1219583078-2</image:caption><image:title>GettyImages-1219583078-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Brand%20and%20advertising%20research.jpg</image:loc><image:caption>Brand and advertising research</image:caption><image:title>Brand and advertising research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages-1464550329-2</image:caption><image:title>GettyImages-1464550329-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WH_hero-Customer-Service</image:caption><image:title>WH_hero-Customer-Service</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-22-2</image:caption><image:title>Copy-of-Sample-for-blog-post-22-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-rising-food-prices-are-changing-buying-habits-in-japan-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-65-1024x442-2.png</image:loc><image:caption>3-65-1024x442-2</image:caption><image:title>3-65-1024x442-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-76-1024x442-2.png</image:loc><image:caption>1-76-1024x442-2</image:caption><image:title>1-76-1024x442-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-75-1024x442-2.png</image:loc><image:caption>2-75-1024x442-2</image:caption><image:title>2-75-1024x442-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-23-47-2096-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-23-47-2096-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-23-47-2096-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-18T172104_679-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-03-18T172104_679-2</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-03-18T172104_679-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ux-vs-cx-research-whats-the-difference/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UX-1.png</image:loc><image:caption>UX-1</image:caption><image:title>UX-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-4.png</image:loc><image:caption>1-2-4</image:caption><image:title>1-2-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-Sep-19-2025-03-14-21-5364-PM.png</image:loc><image:caption>2-Sep-19-2025-03-14-21-5364-PM</image:caption><image:title>2-Sep-19-2025-03-14-21-5364-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/ja/podcast</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:caption><image:title>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>Democratizing-AI-in-Marketing</image:caption><image:title>Democratizing-AI-in-Marketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Product-building-podcast</image:caption><image:title>Product-building-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1)-1.png</image:loc><image:caption>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)-1</image:caption><image:title>Episode 24- Documentation-First Product Philosophy with Josh Angotti (1)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featured img ep 6</image:caption><image:title>featured img ep 6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode-17-Podcast-episode-covers-1</image:caption><image:title>Episode-17-Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODE-X-8</image:caption><image:title>EPISODE-X-8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WH_ep-05_Cole-Atkinson</image:caption><image:title>WH_ep-05_Cole-Atkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcast-episode-covers</image:caption><image:title>Podcast-episode-covers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODE-X-11</image:caption><image:title>EPISODE-X-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODE-X-14</image:caption><image:title>EPISODE-X-14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODE-X-10</image:caption><image:title>EPISODE-X-10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh.png</image:loc><image:caption>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh</image:caption><image:title>Episode 25- Music AI_ Rights, Revenue and Creation with Simmi Singh</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-01_Nick-Stagge.jpg</image:loc><image:caption>WH_ep-01_Nick-Stagge</image:caption><image:title>WH_ep-01_Nick-Stagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:caption><image:title>Voice Fraud, AI, and the Future of Consumer Authentication with Verizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODE-X-12</image:caption><image:title>EPISODE-X-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WH_ep-04_Meghan-Reynolds</image:caption><image:title>WH_ep-04_Meghan-Reynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featured img ep 9</image:caption><image:title>featured img ep 9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode-18-Cracking-the-Consumer-Code</image:caption><image:title>Episode-18-Cracking-the-Consumer-Code</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ep3%20featured%20img.png</image:loc><image:caption>ep3 featured img</image:caption><image:title>ep3 featured img</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AI-podcast</image:caption><image:title>AI-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode-23-Ilyas-Iyoob</image:caption><image:title>BL_Episode-23-Ilyas-Iyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featured img ep 8</image:caption><image:title>featured img ep 8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WH_Podcasts_EP-7</image:caption><image:title>WH_Podcasts_EP-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcast-episode-covers-1</image:caption><image:title>Podcast-episode-covers-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-07-28</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-23-ai-systems-that-actually-serve-your-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode-23-Ilyas-Iyoob</image:caption><image:title>BL_Episode-23-Ilyas-Iyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Ilyas-Iyoob-Headshot.jpg</image:loc><image:caption>BL_Ilyas-Iyoob-Headshot</image:caption><image:title>BL_Ilyas-Iyoob-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/zh-cn/service/in-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IDI-FV_1090x545.jpg</image:loc><image:caption>IDI market research in depth interview</image:caption><image:title>WIM_IDI-FV_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/exploring-qualitative-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hanson-lu-_8EFj6ISA08-unsplash-scaled.jpg</image:loc><image:caption>hanson-lu-_8EFj6ISA08-unsplash-scaled</image:caption><image:title>hanson-lu-_8EFj6ISA08-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genz-consumer-behavior-report</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TP_Amy Lo_202406_006</image:caption><image:title>TP_Amy Lo_202406_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-electric-vehicles-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>Bianca Abulafia</image:caption><image:title>Bianca Abulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-2.png</image:loc><image:caption>General-Discover-the-Future-of-Entertainment-1024x512-2</image:caption><image:title>General-Discover-the-Future-of-Entertainment-1024x512-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-42.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-42</image:caption><image:title>Copy-of-Sample-for-blog-post-42</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-edmonton</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-generation-alpha-is-redefining-consumer-behavior-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gen-Alpha-Graphic-1024x576-2.png</image:loc><image:caption>Gen-Alpha-Graphic-1024x576-2</image:caption><image:title>Gen-Alpha-Graphic-1024x576-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561-2.jpg</image:loc><image:caption>GettyImages-1386719561-2</image:caption><image:title>GettyImages-1386719561-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-61-2</image:caption><image:title>Copy-of-Sample-for-blog-post-61-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/zh-cn/service/expert-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Expert%20interviews_1090x545.jpg</image:loc><image:caption>Expert interviews</image:caption><image:title>WIM_Expert interviews_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-pet-influencers-are-reshaping-animal-health-buying-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Nala-the-cat-pet-influencer-walmart-brand.png</image:loc><image:caption>Nala-the-cat-pet-influencer-walmart-brand</image:caption><image:title>Nala-the-cat-pet-influencer-walmart-brand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Buddy-the-lizard-influncer-pet-owners.png</image:loc><image:caption>Buddy-the-lizard-influncer-pet-owners</image:caption><image:title>Buddy-the-lizard-influncer-pet-owners</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/pidan-pet-brand-strategy.png</image:loc><image:caption>pidan-pet-brand-strategy</image:caption><image:title>pidan-pet-brand-strategy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Ollie-food-petfluencers.jpg</image:loc><image:caption>Ollie-food-petfluencers</image:caption><image:title>Ollie-food-petfluencers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1635323442.jpg</image:loc><image:caption>GettyImages-1635323442</image:caption><image:title>GettyImages-1635323442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512.png</image:loc><image:caption>plant-based-trends-in-agriculture</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/top-Pet-influencers.png</image:loc><image:caption>top-Pet-influencers</image:caption><image:title>top-Pet-influencers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-05-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-is-international-market-research-affected-by-language-differences/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343-2.jpg</image:loc><image:caption>trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343-2</image:caption><image:title>trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-the-elements-of-value-driving-recommendations-for-panasonic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages-1197711742-1000x1000</image:caption><image:title>GettyImages-1197711742-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/service/in-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages-1464550329</image:caption><image:title>GettyImages-1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IDI-FV_1090x545.jpg</image:loc><image:caption>IDI market research in depth interview</image:caption><image:title>WIM_IDI-FV_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/ja/knowledge</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages-1351767347-1</image:caption><image:title>GettyImages-1351767347-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182650232.jpg</image:loc><image:caption>GettyImages-2182650232</image:caption><image:title>GettyImages-2182650232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sample-for-blog-post-98</image:caption><image:title>Sample-for-blog-post-98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500.jpg</image:loc><image:caption>20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500</image:caption><image:title>20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshops-scaled-407x186-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_knowledge.jpg</image:loc><image:caption>BL_knowledge</image:caption><image:title>BL_knowledge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AI-in Japan</image:caption><image:title>AI-in Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191118_photo-1491895200222-0fc4a4c35e18-scaled.jpg</image:loc><image:caption>20191118_photo-1491895200222-0fc4a4c35e18-scaled</image:caption><image:title>20191118_photo-1491895200222-0fc4a4c35e18-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages-1162094164-scaled-2</image:caption><image:title>GettyImages-1162094164-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages-1486867890-3</image:caption><image:title>GettyImages-1486867890-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>20200604-08empty-concrete-tunnel-through-mosque-1007431-2</image:caption><image:title>20200604-08empty-concrete-tunnel-through-mosque-1007431-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_cta-580x647.png</image:loc><image:caption>WIM_cta-580x647</image:caption><image:title>WIM_cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><lastmod>2026-07-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-calculate-market-potential/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages-1425794015</image:caption><image:title>GettyImages-1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charles-deluvio-GlavtG-umzE-unsplash-scaled</image:caption><image:title>charles-deluvio-GlavtG-umzE-unsplash-scaled</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/how-gen-alpha-is-redefining-consumer-behavior/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages-1144234644</image:caption><image:title>GettyImages-1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-61</image:caption><image:title>Copy-of-Sample-for-blog-post-61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gen-Alpha-Graphic-1024x576.png</image:loc><image:caption>Gen-Alpha-Graphic-1024x576</image:caption><image:title>Gen-Alpha-Graphic-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>Katrin Scheibert</image:caption><image:title>Katrin Scheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1325045150-1-740x720.jpg</image:loc><image:caption>kadence-japan-office</image:caption><image:title>WIM_GettyImages-1325045150-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kadence-japan-office.jpg</image:loc><image:caption>kadence-japan-office</image:caption><image:title>kadence-japan-office</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>Team Kadence</image:caption><image:title>WIM_Kadence-team-1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>Allaine Bettina Orosco</image:caption><image:title>Allaine Bettina Orosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-598919748-2180x1090.jpg</image:loc><image:caption>WIM_GettyImages-598919748-2180x1090</image:caption><image:title>WIM_GettyImages-598919748-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Momo_Murahashi.jpg</image:loc><image:caption>TP_Momo_Murahashi</image:caption><image:title>TP_Momo_Murahashi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/consumer-goods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Packaged-Consumer-Goods.svg</image:loc><image:caption>IC_Packaged-Consumer-Goods</image:caption><image:title>IC_Packaged-Consumer-Goods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:caption><image:title>Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-1090x545.png</image:loc><image:caption>WIM_Consumer-Goods-1090x545</image:caption><image:title>WIM_Consumer-Goods-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>Ellie Tehrani</image:caption><image:title>TP_EllieTehrani_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>Concerned Consumer</image:caption><image:title>WIM_Concerned-Consumer_580x578</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-22-unlocking-hidden-value-in-energy-with-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AI-podcast</image:caption><image:title>AI-podcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Akash%20Sharma.jpeg</image:loc><image:caption>Akash Sharma</image:caption><image:title>Akash Sharma</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/the-future-of-online-shopping/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadence.com-preview-image</image:caption><image:title>Kadence.com-preview-image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-the-runway-insights-into-fashions-9-most-influential-buyer-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1024x576.png</image:loc><image:caption>9-1024x576</image:caption><image:title>9-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x576.png</image:loc><image:caption>4-1024x576</image:caption><image:title>4-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x576.png</image:loc><image:caption>trendsetters-fashion-buyers</image:caption><image:title>1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1-1024x576.png</image:loc><image:caption>5-1-1024x576</image:caption><image:title>5-1-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x576-4.png</image:loc><image:caption>classic traditionalists fashion personas</image:caption><image:title>2-1024x576-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1024x576.png</image:loc><image:caption>7-1024x576</image:caption><image:title>7-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages-1484761684</image:caption><image:title>GettyImages-1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1024x576.png</image:loc><image:caption>8-1024x576</image:caption><image:title>8-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x576.png</image:loc><image:caption>3-1024x576</image:caption><image:title>3-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576324436.jpg</image:loc><image:caption>GettyImages-1576324436</image:caption><image:title>GettyImages-1576324436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-1024x576.png</image:loc><image:caption>6-1024x576</image:caption><image:title>6-1024x576</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-rising-power-of-young-buyers-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-09-58-18-9712-AM.png</image:loc><image:caption>US-1024x535-Sep-16-2025-09-58-18-9712-AM</image:caption><image:title>US-1024x535-Sep-16-2025-09-58-18-9712-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-71.png</image:loc><image:caption>Sample-for-blog-post-71</image:caption><image:title>Sample-for-blog-post-71</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-to-conduct-online-research-in-asia-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>online research in asia</image:caption><image:title>WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Conducting-Online-Research-in-Asia-Small-223x300.png</image:loc><image:caption>Conducting-Online-Research-in-Asia-Small-223x300</image:caption><image:title>Conducting-Online-Research-in-Asia-Small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-create-a-compelling-product-marketing-plan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages-1219583078-2</image:caption><image:title>GettyImages-1219583078-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages-1088608128-1</image:caption><image:title>GettyImages-1088608128-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/driving-growth-in-the-med-tech-industry-the-power-of-innovative-technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046.jpg</image:loc><image:caption>GettyImages-843874046</image:caption><image:title>GettyImages-843874046</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-4</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/David-Albert.png</image:loc><image:caption>David-Albert</image:caption><image:title>David-Albert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Daniel-Kraft-quote.png</image:loc><image:caption>Daniel-Kraft-quote</image:caption><image:title>Daniel-Kraft-quote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nano-tech-RMIT.png</image:loc><image:caption>Nano-tech-RMIT</image:caption><image:title>Nano-tech-RMIT</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/World-economic-forum.png</image:loc><image:caption>World-economic-forum</image:caption><image:title>World-economic-forum</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/agency-brochure/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_006.jpg</image:loc><image:caption>WIM_Testimonials_100x677_006</image:caption><image:title>WIM_Testimonials_100x677_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_001.jpg</image:loc><image:caption>WIM_Testimonials_100x677_001</image:caption><image:title>WIM_Testimonials_100x677_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WL_ASA_LOGO_2017-392x126</image:caption><image:title>WL_ASA_LOGO_2017-392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_002.jpg</image:loc><image:caption>WIM_Testimonials_100x677_002</image:caption><image:title>WIM_Testimonials_100x677_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x684_003.jpg</image:loc><image:caption>WIM_Testimonials_100x684_003</image:caption><image:title>WIM_Testimonials_100x684_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>Changi Airport Group Logo</image:caption><image:title>WL_CAGLogo-180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/changi-airport-logo-193x120.png</image:loc><image:caption>changi-airport-logo-193x120</image:caption><image:title>changi-airport-logo-193x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_004.jpg</image:loc><image:caption>WIM_Testimonials_100x677_004</image:caption><image:title>WIM_Testimonials_100x677_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Down_Arrow.svg</image:loc><image:caption>WI_Down_Arrow</image:caption><image:title>WI_Down_Arrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>Vital Strategies</image:caption><image:title>WL_vital-strategies-logo-294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_005.jpg</image:loc><image:caption>WIM_Testimonials_100x677_005</image:caption><image:title>WIM_Testimonials_100x677_005</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2133x858_Jewel_Tower2-1.jpg</image:loc><image:caption>WIM_2133x858_Jewel_Tower2-1</image:caption><image:title>WIM_2133x858_Jewel_Tower2-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-can-adapt-to-the-new-social-media-detox-trend/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>download-agency-credentials-or-brochure-3</image:caption><image:title>download-agency-credentials-or-brochure-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lush-brand-social-detox-campaign.png</image:loc><image:caption>Lush-brand-social-detox-campaign</image:caption><image:title>Lush-brand-social-detox-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Brands%20Can%20Adapt%20to%20the%20Social%20Media%20Detox%20Trend.jpg</image:loc><image:caption>How Brands Can Adapt to the Social Media Detox Trend</image:caption><image:title>How Brands Can Adapt to the Social Media Detox Trend</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bottega-Veneta-brand-social-detox-campaign.png</image:loc><image:caption>Bottega-Veneta-brand-social-detox-campaign</image:caption><image:title>Bottega-Veneta-brand-social-detox-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-75-1024x442.png</image:loc><image:caption>1-75-1024x442</image:caption><image:title>1-75-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Why-modern-millennials-love-nostalgia</image:caption><image:title>Why-modern-millennials-love-nostalgia-2-1024x512</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-is-wearable-understanding-consumer-behaviour-in-the-world-of-wearable-technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-16-2025-10-48-40-8990-AM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-16-2025-10-48-40-8990-AM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-16-2025-10-48-40-8990-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160180516-scaled.jpg</image:loc><image:caption>GettyImages-1160180516-scaled</image:caption><image:title>GettyImages-1160180516-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/is-the-future-of-streaming-only-for-those-who-can-pay-more/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(5).png</image:loc><image:caption>admin-ajax (5)</image:caption><image:title>admin-ajax (5)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submit-a-research-brief-1</image:caption><image:title>submit-a-research-brief-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-marketing-team-of-the-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(5).jpg</image:loc><image:caption>admin-ajax (5)</image:caption><image:title>admin-ajax (5)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>media-and-entertainment-trends-report</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-malaysia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-the-pale-how-product-testing-fails-people-of-color-and-what-we-can-do-about-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-05-49-26-4882-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-05-49-26-4882-PM</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-05-49-26-4882-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-17-2.png</image:loc><image:caption>Sample-for-blog-post-17-2</image:caption><image:title>Sample-for-blog-post-17-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-06-37-09-0765-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-06-37-09-0765-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-06-37-09-0765-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/how-will-the-uk-junk-food-ad-ban-reshape-the-food-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633.jpg</image:loc><image:caption>GettyImages-1675449633</image:caption><image:title>GettyImages-1675449633</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>Cindi Collett</image:caption><image:title>Cindi Collett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages-1283140974</image:caption><image:title>GettyImages-1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-san-francisco</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/service/focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528.jpg</image:loc><image:caption>GettyImages-486613528</image:caption><image:title>GettyImages-486613528</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304.jpg</image:loc><image:caption>GettyImages-1790208304</image:caption><image:title>GettyImages-1790208304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Focus%20Group_1090x545.jpg</image:loc><image:caption>Focus Group</image:caption><image:title>WIM_Focus Group_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages-1492377092 (1)</image:caption><image:title>GettyImages-1492377092 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22.png</image:loc><image:caption>Sample-for-blog-post-22</image:caption><image:title>Sample-for-blog-post-22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/6-decisions-quantitative-research-should-settle-before-a-product-ever-launches/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20Can%20Spot%20Spin%20a%20Mile%20Away.-West.png</image:loc><image:caption>Gen X Can Spot Spin a Mile Away.-West</image:caption><image:title>Gen X Can Spot Spin a Mile Away.-West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sample-for-blog-post-66-1</image:caption><image:title>Sample-for-blog-post-66-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-the-needs-of-rice-growers-in-china</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages-113723784</image:caption><image:title>GettyImages-113723784</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/knowledge/why-consumers-may-not-know-what-really-shaped-their-choices/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Consumers-Remember-vs-What-Actually-Shaped-the-Choice.png</image:loc><image:caption>What-Consumers-Remember-vs-What-Actually-Shaped-the-Choice</image:caption><image:title>What-Consumers-Remember-vs-What-Actually-Shaped-the-Choice</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-chinas-market-potential-5-consumer-segments-you-cant-afford-to-ignore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:caption><image:title>1-4-1024x535-Sep-16-2025-09-20-19-9475-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:caption><image:title>6-16-1024x535-Sep-16-2025-08-59-54-7723-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153092411-1.jpg</image:loc><image:caption>GettyImages-153092411-1</image:caption><image:title>GettyImages-153092411-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-impact-of-covid-19-on-vets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages-1675449633-2</image:caption><image:title>GettyImages-1675449633-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Vet-Survey-scaled-1.jpg</image:loc><image:caption>Vet-Survey-scaled-1</image:caption><image:title>Vet-Survey-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/VetStudy-1.png</image:loc><image:caption>VetStudy-1</image:caption><image:title>VetStudy-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/everything-you-need-to-know-about-creating-marketing-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157.jpg</image:loc><image:caption>GettyImages-1369301157</image:caption><image:title>GettyImages-1369301157</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segments-of-citrus-fruits</image:caption><image:title>Segments-of-citrus-fruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/knowledge/how-predictive-analytics-is-steering-the-ev-category/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Why-modern-millennials-are-less-brand-loyal</image:caption><image:title>Why-modern-millennials-are-less-brand-loyal-1-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how%20predictive%20analytics%20is%20steering%20the%20ev%20category.jpg</image:loc><image:caption>how predictive analytics is steering the ev category</image:caption><image:title>how predictive analytics is steering the ev category</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/biggest-risks-and-barriers-to-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-pixabay-277593-scaled-e1621847288942.jpg</image:loc><image:caption>pexels-pixabay-277593-scaled-e1621847288942</image:caption><image:title>pexels-pixabay-277593-scaled-e1621847288942</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sample-for-blog-post-67</image:caption><image:title>Sample-for-blog-post-67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/guide-to-consumer-product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-2.jpg</image:loc><image:caption>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-2</image:caption><image:title>CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-kindel-media-6994189-1024x577.jpg</image:loc><image:caption>pexels-kindel-media-6994189-1024x577</image:caption><image:title>pexels-kindel-media-6994189-1024x577</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/consumer-behavior-and-the-future-of-food-production/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-3.jpg</image:loc><image:caption>GettyImages-153574050-3</image:caption><image:title>GettyImages-153574050-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/podcast/ep-10-inside-the-mind-of-the-consumer-with-danielle-blugrind/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODE-X-8</image:caption><image:title>EPISODE-X-8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Danielle-Blugrind-Headshot.jpeg</image:loc><image:caption>Danielle-Blugrind-Headshot</image:caption><image:title>Danielle-Blugrind-Headshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-top-down-market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>siora-photography-cixohzDpNIo-unsplash-scaled</image:caption><image:title>siora-photography-cixohzDpNIo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20market%20sizing.jpg</image:loc><image:caption>What is market sizing</image:caption><image:title>What is market sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-market-entry-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-Sep-16-2025-10-17-30-5023-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-Sep-16-2025-10-17-30-5023-AM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-Sep-16-2025-10-17-30-5023-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/dima-pechurin-JUbjYFvCv00-unsplash-scaled.jpg</image:loc><image:caption>dima-pechurin-JUbjYFvCv00-unsplash-scaled</image:caption><image:title>dima-pechurin-JUbjYFvCv00-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-16-2025-10-29-39-5911-AM.png</image:loc><image:caption>1-4-Sep-16-2025-10-29-39-5911-AM</image:caption><image:title>1-4-Sep-16-2025-10-29-39-5911-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-Sep-16-2025-09-47-19-2744-AM.png</image:loc><image:caption>submit-a-research-brief-1-Sep-16-2025-09-47-19-2744-AM</image:caption><image:title>submit-a-research-brief-1-Sep-16-2025-09-47-19-2744-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-13-the-emotion-of-marketing-podcast-with-kevin-knight/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Kevin-knight.jpeg</image:loc><image:caption>Kevin-knight</image:caption><image:title>Kevin-knight</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODE-X-12</image:caption><image:title>EPISODE-X-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/service/expert-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-34-2</image:caption><image:title>Copy-of-Sample-for-blog-post-34-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Expert%20interviews_1090x545.jpg</image:loc><image:caption>Expert interviews</image:caption><image:title>WIM_Expert interviews_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages-2048631679-2</image:caption><image:title>GettyImages-2048631679-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages-2203911891</image:caption><image:title>GettyImages-2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-new-york</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/New%20York%20City-2.jpg</image:loc><image:caption>New York City-2</image:caption><image:title>New York City-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/sector/automotive/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTY_MR1-432x432</image:caption><image:title>AOTY_MR1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2346%20Changing%20Gears.png</image:loc><image:caption>Sales pack #46 Changing Gears</image:caption><image:title>Sales pack #46 Changing Gears</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>The Wall Street Journal</image:caption><image:title>WL_wall-street-journal-logo-144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-1090x545.png</image:loc><image:caption>WIM_Automotive-1090x545</image:caption><image:title>WIM_Automotive-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-25-2</image:caption><image:title>Copy-of-Sample-for-blog-post-25-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:caption><image:title>marketing-interactive-agency-of-the-year-2021-gold-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE_4394-1-432x432</image:caption><image:title>JOE_4394-1-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TP_Bianca_202406_004</image:caption><image:title>TP_Bianca_202406_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>Finalist-logo-LARGE-432x432</image:caption><image:title>Finalist-logo-LARGE-432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2352-%20Riding%20the%20Next%20Growth%20Engine-cover%20for%20website-1.png</image:loc><image:caption>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:caption><image:title>Sales pack #52- Riding the Next Growth Engine-cover for website-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Icon-car-details.svg</image:loc><image:caption>IC_Icon-car-details</image:caption><image:title>IC_Icon-car-details</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-social-media-in-gen-zs-purchasing-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages-2185776283</image:caption><image:title>GettyImages-2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1450372127-scaled.jpg</image:loc><image:caption>GettyImages-1450372127-scaled</image:caption><image:title>GettyImages-1450372127-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Starbucks-red-cup-contest-social-media.png</image:loc><image:caption>Starbucks-red-cup-contest-social-media</image:caption><image:title>Starbucks-red-cup-contest-social-media</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopee-Social-Media-Ad-Gen-Z.png</image:loc><image:caption>Shopee-Social-Media-Ad-Gen-Z</image:caption><image:title>Shopee-Social-Media-Ad-Gen-Z</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-Social-Media-Gen-Z.png</image:loc><image:caption>Nike-Social-Media-Gen-Z</image:caption><image:title>Nike-Social-Media-Gen-Z</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-11-06-32-5980-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-11-06-32-5980-AM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-11-06-32-5980-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GYM-Shark-Influencer-campaign.png</image:loc><image:caption>GYM-Shark-Influencer-campaign</image:caption><image:title>GYM-Shark-Influencer-campaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-animal-health-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20trends%20disrupting%20animal%20health%20in%202025.jpg</image:loc><image:caption>Top 4 trends disrupting animal health in 2025</image:caption><image:title>Top 4 trends disrupting animal health in 2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Paws-Personas_-2-1024x535.png</image:loc><image:caption>Pets-Paws-Personas_-2-1024x535</image:caption><image:title>Pets-Paws-Personas_-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-judgement-sampling/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-123217493.jpg</image:loc><image:caption>GettyImages-123217493</image:caption><image:title>GettyImages-123217493</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/sustainable-sips-or-consumerism-trap-2/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-26.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-26</image:caption><image:title>Copy-of-Sample-for-blog-post-26</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-3.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-3</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Mikaela%20Atilano.jpeg</image:loc><image:caption>Mikaela Atilano</image:caption><image:title>Mikaela Atilano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-9</image:caption><image:title>submit-a-research-brief-2-1024x535-9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/case-study/driving-live-event-tune-in-for-a-global-sports-league</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages-1972318050</image:caption><image:title>GettyImages-1972318050</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/knowledge/costco-membership-crackdown-what-it-reveals-about-consumer-loyalty-and-brand-integrity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-1024x576-1.png</image:loc><image:caption>Shopper-Profiles-cover-1024x576-1</image:caption><image:title>Shopper-Profiles-cover-1024x576-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-09-22-at-4_17_25-PM.png</image:loc><image:caption>Screen-Shot-2024-09-22-at-4_17_25-PM</image:caption><image:title>Screen-Shot-2024-09-22-at-4_17_25-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/office/uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/May-marketing-challenge-UK-scaled-2.jpg</image:loc><image:caption>May-marketing-challenge-UK-scaled-2</image:caption><image:title>May-marketing-challenge-UK-scaled-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TP_Cindi-Collet-600x600</image:caption><image:title>TP_Cindi-Collet-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-UK_1418x534.gif</image:loc><image:caption>WIM_Slider-UK_1418x534</image:caption><image:title>WIM_Slider-UK_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TP_Bianca-Abulafia-600x600</image:caption><image:title>TP_Bianca-Abulafia-600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>IC_Technology-Sector-46x46</image:caption><image:title>IC_Technology-Sector-46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>Amy-Lo</image:caption><image:title>Amy-Lo-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WI_online-communities</image:caption><image:title>WI_online-communities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages-1486867890-3</image:caption><image:title>GettyImages-1486867890-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WI_central-location-testing</image:caption><image:title>WI_central-location-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WI_in-depth-interviews</image:caption><image:title>WI_in-depth-interviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WL_unilever3-5-392x178</image:caption><image:title>WL_unilever3-5-392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UK%20office%20Kadence_720x216.png</image:loc><image:caption>UK office Kadence</image:caption><image:title>WIM_UK office Kadence_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>Rupert Sinclair</image:caption><image:title>TP_Rupert-Sinclair-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WI_online-research-panels</image:caption><image:title>WI_online-research-panels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WI_emerging-methodologies</image:caption><image:title>WI_emerging-methodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WL_BBGMEDIA2018-1280x720-1-392x123</image:caption><image:title>WL_BBGMEDIA2018-1280x720-1-392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>Chinese New Year - Group of staff holding red envelopes</image:caption><image:title>WIM_CNY_1024x711</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1141912980-1.jpg</image:loc><image:caption>GettyImages-1141912980-1</image:caption><image:title>GettyImages-1141912980-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1141912980-2121x1090.jpg</image:loc><image:caption>WIM_GettyImages-1141912980-2121x1090</image:caption><image:title>WIM_GettyImages-1141912980-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/zh-cn/services-category/new-product-development-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432.jpg</image:loc><image:caption>girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432</image:caption><image:title>girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WI_product-testing</image:caption><image:title>WI_product-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_New-product-development-research-1090x545.jpg</image:loc><image:caption>New product development research</image:caption><image:title>WH_New-product-development-research-1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>concept-validation</image:caption><image:title>concept-validation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_Samsung-392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WI_concept-testing</image:caption><image:title>WI_concept-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WI_Proposition-development</image:caption><image:title>WI_Proposition-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WI_pricing-research</image:caption><image:title>WI_pricing-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/digital-payments-and-e-wallet-usage-and-behavior-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604</image:caption><image:title>nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/what-are-the-four-market-entry-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages-1321462048-1</image:caption><image:title>GettyImages-1321462048-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729.jpg</image:loc><image:caption>erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729</image:caption><image:title>erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/case-study/identifying-the-in-flight-experience-of-the-future</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages-2239532958</image:caption><image:title>GettyImages-2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-indonesian-affiliators-are-changing-the-game-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-05-05-52-8081-PM.png</image:loc><image:caption>1-1-1024x535-Sep-19-2025-05-05-52-8081-PM</image:caption><image:title>1-1-1024x535-Sep-19-2025-05-05-52-8081-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-21-2</image:caption><image:title>Copy-of-Sample-for-blog-post-21-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-690018378.jpg</image:loc><image:caption>GettyImages-690018378</image:caption><image:title>GettyImages-690018378</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-b2b-and-b2c-market-research-differ-2/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genz-consumer-behavior-report</image:caption><image:title>GEN-Z_Gen-Z-V5-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-53-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-53-1</image:caption><image:title>Copy-of-Sample-for-blog-post-53-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/filipino-youth-a-generation-in-pursuit-of-equity-and-opportunity/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-80-2</image:caption><image:title>Copy-of-Sample-for-blog-post-80-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM</image:caption><image:title>download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-02-43-50-1497-PM.png</image:loc><image:caption>Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-02-43-50-1497-PM</image:caption><image:title>Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-02-43-50-1497-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/report-youth-attitudes-toward-governance-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/INDONESIA-Youth-Perspectives-on-Governance-1.pdf.png</image:loc><image:caption>INDONESIA-Youth-Perspectives-on-Governance-1.pdf</image:caption><image:title>INDONESIA-Youth-Perspectives-on-Governance-1.pdf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Singapore.png</image:loc><image:caption>WI_Singapore</image:caption><image:title>WI_Singapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_blockchain.png</image:loc><image:caption>WI_blockchain</image:caption><image:title>WI_blockchain</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Digital-Upskilling2.png</image:loc><image:caption>WI_Digital-Upskilling2</image:caption><image:title>WI_Digital-Upskilling2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Environmental-Policy.png</image:loc><image:caption>WI_Environmental-Policy</image:caption><image:title>WI_Environmental-Policy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separator-panel</image:caption><image:title>separator-panel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Pollution-Control.png</image:loc><image:caption>WI_Pollution-Control</image:caption><image:title>WI_Pollution-Control</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Open-Data-1.png</image:loc><image:caption>WI_Open-Data-1</image:caption><image:title>WI_Open-Data-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Thailand.png</image:loc><image:caption>WI_Thailand</image:caption><image:title>WI_Thailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Digital-Upskilling.png</image:loc><image:caption>WI_Digital-Upskilling</image:caption><image:title>WI_Digital-Upskilling</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, 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Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trust-on-Government-1.png</image:loc><image:caption>Trust-on-Government-1</image:caption><image:title>Trust-on-Government-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Social-Media-1.png</image:loc><image:caption>WI_Social-Media-1</image:caption><image:title>WI_Social-Media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/PHILIPPINES-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>PHILIPPINES-Youth-Perspectives-on-Governance-1</image:caption><image:title>PHILIPPINES-Youth-Perspectives-on-Governance-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_philippines.png</image:loc><image:caption>WI_philippines</image:caption><image:title>WI_philippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Vietnam.png</image:loc><image:caption>WI_Vietnam</image:caption><image:title>WI_Vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Renewable-Energy.png</image:loc><image:caption>WI_Renewable-Energy</image:caption><image:title>WI_Renewable-Energy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Biggest-Challenge.png</image:loc><image:caption>Biggest-Challenge</image:caption><image:title>Biggest-Challenge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Malaysia.png</image:loc><image:caption>WI_Malaysia</image:caption><image:title>WI_Malaysia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SINGAPORE-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>SINGAPORE-Youth-Perspectives-on-Governance-1</image:caption><image:title>SINGAPORE-Youth-Perspectives-on-Governance-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/To-read-the-full-report.png</image:loc><image:caption>To-read-the-full-report</image:caption><image:title>To-read-the-full-report</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/VIETNAM-Youth-Perspectives-on-Governance-.png</image:loc><image:caption>VIETNAM-Youth-Perspectives-on-Governance-</image:caption><image:title>VIETNAM-Youth-Perspectives-on-Governance-</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-guide-to-diversity-and-inclusion-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/A-guide-to-diversity-and-inclusion-in-market-research-1.jpg</image:loc><image:caption>A-guide-to-diversity-and-inclusion-in-market-research-1</image:caption><image:title>A-guide-to-diversity-and-inclusion-in-market-research-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keeping-up-with-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://kadence.com/knowledge/ai-shopping-agents-are-deciding-what-gets-seen-before-consumers-choose/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-Shopping-Agents-search-queries.png</image:loc><image:caption>AI-Shopping-Agents-search-queries</image:caption><image:title>AI-Shopping-Agents-search-queries</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2261090040.jpg</image:loc><image:caption>GettyImages-2261090040</image:caption><image:title>GettyImages-2261090040</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1326092587.jpg</image:loc><image:caption>GettyImages-1326092587</image:caption><image:title>GettyImages-1326092587</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-brand-perception-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/David-Aacker-quote.png</image:loc><image:caption>David-Aacker-quote</image:caption><image:title>David-Aacker-quote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Richard-Branson-quote.png</image:loc><image:caption>Richard-Branson-quote</image:caption><image:title>Richard-Branson-quote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Monzo-1.png</image:loc><image:caption>Monzo-1</image:caption><image:title>Monzo-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-statistic-1.png</image:loc><image:caption>AMA-statistic-1</image:caption><image:title>AMA-statistic-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McDonalds-1.png</image:loc><image:caption>McDonalds-1</image:caption><image:title>McDonalds-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brand-perception-2.png</image:loc><image:caption>brand-perception-2</image:caption><image:title>brand-perception-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Brandwatch-Stat.png</image:loc><image:caption>Brandwatch-Stat</image:caption><image:title>Brandwatch-Stat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shangri-La.png</image:loc><image:caption>Shangri-La</image:caption><image:title>Shangri-La</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Chip-Bell.png</image:loc><image:caption>Chip-Bell</image:caption><image:title>Chip-Bell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/proposition-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2234323111.jpg</image:loc><image:caption>GettyImages-2234323111</image:caption><image:title>GettyImages-2234323111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages-1315650854</image:caption><image:title>GettyImages-1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Proposition-development_1090x545.jpg</image:loc><image:caption>Proposition development</image:caption><image:title>WIM_Proposition-development_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages-1464550329</image:caption><image:title>GettyImages-1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-denver</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/zh-cn/office/market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia 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logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-8-major-differences-between-domestic-and-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-488082287-2.jpg</image:loc><image:caption>GettyImages-488082287-2</image:caption><image:title>GettyImages-488082287-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-online-gambling-is-changing-the-game-in-the-philippines-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Online-betting-stats-in-the-philippines-1024x442.png</image:loc><image:caption>Online-betting-stats-in-the-philippines-1024x442</image:caption><image:title>Online-betting-stats-in-the-philippines-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Preference-for-traditional-gambling-stats-in-the-Philippines-1024x442.png</image:loc><image:caption>Preference-for-traditional-gambling-stats-in-the-Philippines-1024x442</image:caption><image:title>Preference-for-traditional-gambling-stats-in-the-Philippines-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-1.png</image:loc><image:caption>Finance-buyer-personas-1-1024x535-1</image:caption><image:title>Finance-buyer-personas-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1879584028-e1746473141854-500x398.jpg</image:loc><image:caption>GettyImages-1879584028-e1746473141854-500x398</image:caption><image:title>GettyImages-1879584028-e1746473141854-500x398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/What-drives-gambling-in-the-Philippines-1024x442.png</image:loc><image:caption>What-drives-gambling-in-the-Philippines-1024x442</image:caption><image:title>What-drives-gambling-in-the-Philippines-1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-2.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-2</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Top-online-games-and-betting-platforms-in-The-Philippines-1024x442.png</image:loc><image:caption>Top-online-games-and-betting-platforms-in-The-Philippines-1024x442</image:caption><image:title>Top-online-games-and-betting-platforms-in-The-Philippines-1024x442</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-livestream-is-becoming-the-front-door-to-snack-discovery/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages-2207736167</image:caption><image:title>GettyImages-2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lays-China-Viral-Social-media.png</image:loc><image:caption>Lays-China-Viral-Social-media</image:caption><image:title>Lays-China-Viral-Social-media</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-2048x1024-Sep-30-2025-01-48-08-2067-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-2048x1024-Sep-30-2025-01-48-08-2067-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-2048x1024-Sep-30-2025-01-48-08-2067-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://kadence.com/vacancy/market-researcher-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-japans-market-potential-5-key-consumer-segments-to-target-for-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-51-18-3211-PM.png</image:loc><image:caption>1-4-1024x535-Sep-19-2025-08-51-18-3211-PM</image:caption><image:title>1-4-1024x535-Sep-19-2025-08-51-18-3211-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-2.png</image:loc><image:caption>uk-for-Blog-2</image:caption><image:title>uk-for-Blog-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-08-37-22-1281-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-08-37-22-1281-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-08-37-22-1281-PM</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/ja/service/opportunity-identification/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Opportunity-identification_1090x545.jpg</image:loc><image:caption>Opportunity identification</image:caption><image:title>WIM_Opportunity-identification_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-neobanks-and-the-impact-on-traditional-banking/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-08-58-35-1491-PM.png</image:loc><image:caption>3-36-1024x535-Sep-19-2025-08-58-35-1491-PM</image:caption><image:title>3-36-1024x535-Sep-19-2025-08-58-35-1491-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-08-47-19-2357-PM.png</image:loc><image:caption>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-08-47-19-2357-PM</image:caption><image:title>Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-08-47-19-2357-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-59-1.png</image:loc><image:caption>Sample-for-blog-post-59-1</image:caption><image:title>Sample-for-blog-post-59-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-concept-testing-in-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/kelly-sikkema-BoAbPMRKLS0-unsplash-scaled-1.jpg</image:loc><image:caption>kelly-sikkema-BoAbPMRKLS0-unsplash-scaled-1</image:caption><image:title>kelly-sikkema-BoAbPMRKLS0-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/report-asian-gen-z-and-the-future-of-japanese-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Asian-Gen-Z-and-the-Future-of-Japanese-Brands.png</image:loc><image:caption>Asian-Gen-Z-and-the-Future-of-Japanese-Brands</image:caption><image:title>Asian-Gen-Z-and-the-Future-of-Japanese-Brands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-08-04</lastmod></url><url><loc>https://kadence.com/zh-cn/service/market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20entry_1090x545.jpg</image:loc><image:caption>Market entry</image:caption><image:title>WIM_Market entry_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-brands-can-lead-during-boycotts-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x683.png</image:loc><image:caption>3-1024x683</image:caption><image:title>3-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x683.png</image:loc><image:caption>1-1024x683</image:caption><image:title>1-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1180385981.jpg</image:loc><image:caption>GettyImages-1180385981</image:caption><image:title>GettyImages-1180385981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x683.png</image:loc><image:caption>4-1024x683</image:caption><image:title>4-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512-3.png</image:loc><image:caption>How-millennials-love-eco-conscious-brands_-2-1-1024x512-3</image:caption><image:title>How-millennials-love-eco-conscious-brands_-2-1-1024x512-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x683.png</image:loc><image:caption>2-1024x683</image:caption><image:title>2-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x683.png</image:loc><image:caption>5-1024x683</image:caption><image:title>5-1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://kadence.com/knowledge/inside-japans-move-toward-a-renovation-led-housing-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2201835600.jpg</image:loc><image:caption>GettyImages-2201835600</image:caption><image:title>GettyImages-2201835600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japanese%20housing%20priorities.png</image:loc><image:caption>Japanese housing priorities</image:caption><image:title>Japanese housing priorities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Home%20Renovation%20Habits%20in%20Japan.png</image:loc><image:caption>Home Renovation Habits in Japan</image:caption><image:title>Home Renovation Habits in Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/future%20implications%20japan%20housing.png</image:loc><image:caption>future implications japan housing</image:caption><image:title>future implications japan housing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Where%20are%20Japanese%20homeowners%20investing%20in%20renovations.png</image:loc><image:caption>Where are Japanese homeowners investing in renovations</image:caption><image:title>Where are Japanese homeowners investing in renovations</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japanese%20dream%20homes%20insights.png</image:loc><image:caption>Japanese dream homes insights</image:caption><image:title>Japanese dream homes insights</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>types-of-car-buyers</image:caption><image:title>Auto-What-Drives-Car-Buyers-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/why%20are%20fewer%20renters%20buying%20homes%20japan.png</image:loc><image:caption>why are fewer renters buying homes japan</image:caption><image:title>why are fewer renters buying homes japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/navigating-emerging-trends-in-global-travel-and-tourism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Cover-travel-and-tourism-500-%C3%97-650-px-231x300.png</image:loc><image:caption>Cover-travel-and-tourism-500-×-650-px-231x300</image:caption><image:title>Cover-travel-and-tourism-500-×-650-px-231x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-506551414-1-scaled.jpg</image:loc><image:caption>iStock-506551414-1-scaled</image:caption><image:title>iStock-506551414-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/what-our-pre-olympic-games-study-reveals-about-japanese-viewers</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Olympic_Viewing_in_Japan.png</image:loc><image:caption>Fig3_Olympic_Viewing_in_Japan</image:caption><image:title>Fig3_Olympic_Viewing_in_Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Japanese%20Viewing%20Intent%20Favors%20Familiar%2c%20Outcome-Led%20Events.png</image:loc><image:caption>Fig2_Japanese Viewing Intent Favors Familiar, Outcome-Led Events</image:caption><image:title>Fig2_Japanese Viewing Intent Favors Familiar, Outcome-Led Events</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sample-for-blog-post-2024-07-19T155054_038</image:caption><image:title>Sample-for-blog-post-2024-07-19T155054_038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal.png</image:loc><image:caption>Fig 1_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal</image:caption><image:title>Fig 1_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2026-02-13</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/taste-of-chocolate-around-asia-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436.jpg</image:loc><image:caption>GettyImages-872680436</image:caption><image:title>GettyImages-872680436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/luxury-brands-ranked-the-essential-luxury-index/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luxury-study-scaled.jpg</image:loc><image:caption>luxury-study-scaled</image:caption><image:title>luxury-study-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Pooja.jpg</image:loc><image:caption>Pooja</image:caption><image:title>Pooja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TP_Sarvjeet-484x600</image:caption><image:title>TP_Sarvjeet-484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_careers_Teams_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-india-team.jpg</image:loc><image:caption>WIM_kadence-india-team</image:caption><image:title>WIM_kadence-india-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Rajashekar.jpg</image:loc><image:caption>Rajashekar</image:caption><image:title>Rajashekar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Kshitij.jpg</image:loc><image:caption>Kshitij</image:caption><image:title>Kshitij</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1270913435.jpg</image:loc><image:caption>market-research-jobs-india</image:caption><image:title>WIM_GettyImages-1270913435</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1045876492-1-scaled-740x720.jpg</image:loc><image:caption>Global Brand and Impact</image:caption><image:title>WIM_GettyImages-1045876492-1-scaled-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1185216974-1-740x720.jpg</image:loc><image:caption>Office Culture and Global Collaboration</image:caption><image:title>WIM_GettyImages-1185216974-1-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Makkar.jpg</image:loc><image:caption>Ankit-Makkar</image:caption><image:title>Ankit-Makkar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankita-Ambani.jpg</image:loc><image:caption>Ankita-Ambani</image:caption><image:title>Ankita-Ambani</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gaurav-Raj.jpg</image:loc><image:caption>Gaurav-Raj</image:caption><image:title>Gaurav-Raj</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1047549798-1-scaled-740x720.jpg</image:loc><image:caption>Work-Life Balance and Flexibility</image:caption><image:title>WIM_GettyImages-1047549798-1-scaled-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Sushil.jpg</image:loc><image:caption>Sushil</image:caption><image:title>Sushil</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_perks4.jpg</image:loc><image:caption>WIM_perks4</image:caption><image:title>WIM_perks4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2122566559-2.jpg</image:loc><image:caption>GettyImages-2122566559-2</image:caption><image:title>GettyImages-2122566559-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Gupta.jpg</image:loc><image:caption>Ankit-Gupta</image:caption><image:title>Ankit-Gupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TP_Tulika-Sheel_300x300</image:caption><image:title>TP_Tulika-Sheel_300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-2122566559-2-2121x1090.jpg</image:loc><image:caption>Kadence-India-office</image:caption><image:title>WH_GettyImages-2122566559-2-2121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Naresh-Bhatia-300x300.jpg</image:loc><image:caption>TP_Naresh-Bhatia-300x300</image:caption><image:title>TP_Naresh-Bhatia-300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-1047549194-1-scaled-740x720.jpg</image:loc><image:caption>kadence-office</image:caption><image:title>WH_GettyImages-1047549194-1-scaled-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-indonesias-healthcare-potential-through-online-pharmacies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beauty-trends</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Randy%20Fajrian.jpeg</image:loc><image:caption>Randy Fajrian</image:caption><image:title>Randy Fajrian</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/halodoc-brand-healthcare.png</image:loc><image:caption>halodoc-brand-healthcare</image:caption><image:title>halodoc-brand-healthcare</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1725906048.jpg</image:loc><image:caption>GettyImages-1725906048</image:caption><image:title>GettyImages-1725906048</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GoApotik-brand-pharmacy.png</image:loc><image:caption>GoApotik-brand-pharmacy</image:caption><image:title>GoApotik-brand-pharmacy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447360168.jpg</image:loc><image:caption>GettyImages-1447360168</image:caption><image:title>GettyImages-1447360168</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://kadence.com/en-us/case-study/supporting-a-discount-retailer-to-drive-loyalty-and-growth</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages-1203071160</image:caption><image:title>GettyImages-1203071160</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/case-study/developing-comms-to-deliver-behavioural-change-for-vital-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WH_Vital-Strategies</image:caption><image:title>WH_Vital-Strategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/whats-cooking-in-the-philippines-after-milk-tea-and-samgyupsal/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536.png</image:loc><image:caption>submit-a-research-brief-4-4-1024x536</image:caption><image:title>submit-a-research-brief-4-4-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>Iris Lorenzo</image:caption><image:title>Iris Lorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-1.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-1</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1368913511-1.jpg</image:loc><image:caption>GettyImages-1368913511-1</image:caption><image:title>GettyImages-1368913511-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1370704505.jpg</image:loc><image:caption>GettyImages-1370704505</image:caption><image:title>GettyImages-1370704505</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-power-of-collaboration-how-market-research-and-design-thinking-can-drive-innovation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-07-48-17-0283-PM.png</image:loc><image:caption>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-07-48-17-0283-PM</image:caption><image:title>GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-07-48-17-0283-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-08-22-16-8618-PM.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-08-22-16-8618-PM</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-Sep-19-2025-08-22-16-8618-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:caption><image:title>thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-482230323-1.jpg</image:loc><image:caption>GettyImages-482230323-1</image:caption><image:title>GettyImages-482230323-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-breakfast-consumption-in-japan-is-changing</loc><image:image><image:loc>https://kadence.com/hubfs/Fi-%203-japan-breakfast-habits-routine-and-consistency-2026.png.png</image:loc><image:caption>Fi- 3-japan-breakfast-habits-routine-and-consistency-2026.png</image:caption><image:title>Fi- 3-japan-breakfast-habits-routine-and-consistency-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201-japan-breakfast-frequency-by-age-2026.png.png</image:loc><image:caption>Fig 1-japan-breakfast-frequency-by-age-2026.png</image:caption><image:title>Fig 1-japan-breakfast-frequency-by-age-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>Hide Hamano</image:caption><image:title>Hide Hamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%202-japan-breakfast-food-types-bread-vs-rice-2026.png.png</image:loc><image:caption>Fig 2-japan-breakfast-food-types-bread-vs-rice-2026.png</image:caption><image:title>Fig 2-japan-breakfast-food-types-bread-vs-rice-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241418422.jpg</image:loc><image:caption>GettyImages-2241418422</image:caption><image:title>GettyImages-2241418422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-5-japan-morning-service-appeal-small-luxury-2026.png.png</image:loc><image:caption>Fig-5-japan-morning-service-appeal-small-luxury-2026.png</image:caption><image:title>Fig-5-japan-morning-service-appeal-small-luxury-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-japan-breakfast-spending-morning-service-budget-2026.png.png</image:loc><image:caption>Fig-4-japan-breakfast-spending-morning-service-budget-2026.png</image:caption><image:title>Fig-4-japan-breakfast-spending-morning-service-budget-2026.png</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4-Every-Snack-Bite-Counts</image:caption><image:title>TREND4-Every-Snack-Bite-Counts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-08-01</lastmod></url><url><loc>https://kadence.com/knowledge/why-is-a-brand-considered-luxury-and-why-does-this-change-over-time/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vestiaire-luxury-market-1.png</image:loc><image:caption>vestiaire-luxury-market-1</image:caption><image:title>vestiaire-luxury-market-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Louis-vuitton-luxury-market-1.png</image:loc><image:caption>Louis-vuitton-luxury-market-1</image:caption><image:title>Louis-vuitton-luxury-market-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages-1353682914</image:caption><image:title>GettyImages-1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hermes-luxury-market-1.png</image:loc><image:caption>hermes-luxury-market-1</image:caption><image:title>hermes-luxury-market-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mohamed-masaau-nfF5-G6cFwY-unsplash-scaled.jpg</image:loc><image:caption>mohamed-masaau-nfF5-G6cFwY-unsplash-scaled</image:caption><image:title>mohamed-masaau-nfF5-G6cFwY-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/ai-adoption-engine-safety-knowledge-and-trust/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4/medium.jpg</video:thumbnail_loc><video:title>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:title><video:description>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:description><video:content_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4</video:content_loc><video:duration>1886</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock-2072804536</image:caption><image:title>iStock-2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sample-for-blog-post-15</image:caption><image:title>Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI%20as%20a%20hero.png</image:loc><image:caption>AI 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2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI%20Adoption%20east%20vs%20west.png</image:loc><image:caption>AI Adoption east vs 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/knowledge/consumer-behaviour-and-the-future-of-food-production/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-1.jpg</image:loc><image:caption>GettyImages-153574050-1</image:caption><image:title>GettyImages-153574050-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 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Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WI_green-user-27x27</image:caption><image:title>WI_green-user-27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing 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(2)-1</image:caption><image:title>clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611 (2)-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler 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of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodo_gobear</image:caption><image:title>yoodo_gobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and 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Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WI_puzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_meeting.svg</image:loc><image:caption>WI_meeting</image:caption><image:title>WI_meeting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/sector/fmcg</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK 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logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WL_wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/FMC%20Banner%20Image.jpg</image:loc><image:caption>FMC Banner Image</image:caption><image:title>FMC Banner Image</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><lastmod>2026-06-26</lastmod></url><url><loc>https://kadence.com/knowledge/breaking-into-the-dragons-den-a-strategic-guide-to-expanding-your-brand-in-the-chinese-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sample-for-blog-post-15</image:caption><image:title>Sample-for-blog-post-15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>market-research-agency-credentials</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535-1.png</image:loc><image:caption>About-face_social-media-_About-face-1-05-1-1024x535-1</image:caption><image:title>About-face_social-media-_About-face-1-05-1-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-06-10</lastmod></url><url><loc>https://kadence.com/knowledge/8-important-considerations-brands-should-understand-before-launching-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356188923.jpg</image:loc><image:caption>GettyImages-1356188923</image:caption><image:title>GettyImages-1356188923</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/en-us/paired-interviews</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-ozempic-effect-how-consumer-behaviors-shift-across-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-1.png</image:loc><image:caption>6-16-1024x535-1</image:caption><image:title>6-16-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2155855105.jpg</image:loc><image:caption>GettyImages-2155855105</image:caption><image:title>GettyImages-2155855105</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/zh-cn/agency-credentials-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:caption><image:title>mimi-thian-lp1AKIUV3yo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:caption><image:title>WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/office/market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WI_languages</image:caption><image:title>WI_languages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WI_real-estate</image:caption><image:title>WI_real-estate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havells logo</image:caption><image:title>havells logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WI_location-1</image:caption><image:title>WI_location-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WI_project</image:caption><image:title>WI_project</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL_1200px-Havells_Logo.svg-364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:caption><image:title>WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:caption><image:title>WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WI_chat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:caption><image:title>shan-elahi-DDiLYt_F88w-unsplash-scaled (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WI_global</image:caption><image:title>WI_global</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WI_cup</image:caption><image:title>WI_cup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-asian-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled.jpg</image:loc><image:caption>closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled</image:caption><image:title>closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300.jpg</image:loc><image:caption>young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300</image:caption><image:title>young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/BL_15-Three-Front-Pages-527x600.png</image:loc><image:caption>BL_15-Three-Front-Pages-527x600</image:caption><image:title>BL_15-Three-Front-Pages-527x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/spotting-the-right-respondents-for-your-market-study/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-15-2025-06-18-36-3076-AM.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-1-1024x535-Sep-15-2025-06-18-36-3076-AM</image:caption><image:title>download-agency-crcredentials-or-brochure-1-1024x535-Sep-15-2025-06-18-36-3076-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-494183367.jpg</image:loc><image:caption>GettyImages-494183367</image:caption><image:title>GettyImages-494183367</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-15-2025-06-18-24-8287-AM.png</image:loc><image:caption>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-15-2025-06-18-24-8287-AM</image:caption><image:title>General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-15-2025-06-18-24-8287-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1368983447.jpg</image:loc><image:caption>GettyImages-1368983447</image:caption><image:title>GettyImages-1368983447</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-consumers-are-pushing-big-brands-to-rethink-farming/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1</image:caption><image:title>Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages-1305487364-1-1</image:caption><image:title>GettyImages-1305487364-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/INFOGRAPHIC-FARM-245x1024-1.png</image:loc><image:caption>INFOGRAPHIC-FARM-245x1024-1</image:caption><image:title>INFOGRAPHIC-FARM-245x1024-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512.png</image:loc><image:caption>plant-based-trends-in-agriculture</image:caption><image:title>Seeds-of-Change-Plant-based-trends-1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/knowledge/the-toy-industrys-next-big-bet/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keeping-up-with-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(6).jpg</image:loc><image:caption>admin-ajax (6)</image:caption><image:title>admin-ajax (6)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-food-and-beverage-giants-are-adapting-to-changing-consumer-tastes-and-budgets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-30-2025-01-48-18-7908-PM.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-30-2025-01-48-18-7908-PM</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-30-2025-01-48-18-7908-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-97-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-97-2</image:caption><image:title>Copy-of-Sample-for-blog-post-97-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/tiktok-made-me-buy-it-but-did-i-keep-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1350597229.jpg</image:loc><image:caption>GettyImages-1350597229</image:caption><image:title>GettyImages-1350597229</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-2.png</image:loc><image:caption>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-2</image:caption><image:title>Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2240744438.jpg</image:loc><image:caption>GettyImages-2240744438</image:caption><image:title>GettyImages-2240744438</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TikTok-Made-Me-Buy-It%E2%80%94But-Did-I-Keep-It-2-205x1024.png</image:loc><image:caption>TikTok-Made-Me-Buy-It—But-Did-I-Keep-It-2-205x1024</image:caption><image:title>TikTok-Made-Me-Buy-It—But-Did-I-Keep-It-2-205x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-2.png</image:loc><image:caption>download-agency-credentials-or-brochure-2-1024x535-2</image:caption><image:title>download-agency-credentials-or-brochure-2-1024x535-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1285078868.jpg</image:loc><image:caption>GettyImages-1285078868</image:caption><image:title>GettyImages-1285078868</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/10-trends-transforming-pet-care-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages-1318673904-1-2</image:caption><image:title>GettyImages-1318673904-1-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-07-15-at-3_30_53-PM-1024x726-2.png</image:loc><image:caption>Screen-Shot-2024-07-15-at-3_30_53-PM-1024x726-2</image:caption><image:title>Screen-Shot-2024-07-15-at-3_30_53-PM-1024x726-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535-4.png</image:loc><image:caption>Pet-Owner-Types-1024x535-4</image:caption><image:title>Pet-Owner-Types-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/aman-makkar-to-transition-from-kadence-india-leadership</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Aman-Makkar.png</image:loc><image:caption>Aman-Makkar</image:caption><image:title>Aman-Makkar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence 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Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-06-02</lastmod></url><url><loc>https://kadence.com/knowledge/money-matters-a-summary-of-6-fintech-trends-redefining-finance/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:caption><image:title>Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Financial%20Services%20blog%20image%202.jpg</image:loc><image:caption>Financial Services blog image 2</image:caption><image:title>Financial Services blog image 2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages-1916632006</image:caption><image:title>GettyImages-1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing 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2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1-From Treat to Treatment</image:caption><image:title>TREND1-From Treat to Treatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submit-your-brief</image:caption><image:title>submit-a-research-brief-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-quantitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-marta-longas-3143085-scaled-1.jpg</image:loc><image:caption>pexels-marta-longas-3143085-scaled-1</image:caption><image:title>pexels-marta-longas-3143085-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages-910144972-2</image:caption><image:title>GettyImages-910144972-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-tech-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>The Green Brand Sustainability Study</image:caption><image:title>3-36-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/top-4-trends-set-to-disrupt-the-tech-industry-in-2025-2.jpg.jpg</image:loc><image:caption>top-4-trends-set-to-disrupt-the-tech-industry-in-2025-2.jpg</image:caption><image:title>top-4-trends-set-to-disrupt-the-tech-industry-in-2025-2.jpg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2256088044.jpg</image:loc><image:caption>iStock-2256088044</image:caption><image:title>iStock-2256088044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 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Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice-1.png</image:loc><image:caption>First-choice-1</image:caption><image:title>First-choice-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages-1448284790-1</image:caption><image:title>GettyImages-1448284790-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Download-the-guide-to-future-of-product-marketing</image:caption><image:title>1-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>global-dining-trends</image:caption><image:title>The-Modern-Plate-1-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/creating-an-education-and-career-exploration-tool-to-wow-teens-with-american-student-assistance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>American Student Assistance logo</image:caption><image:title>WIM_ASA_LOGO_2017-288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:caption><image:title>WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/ja/service/ad-testing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-196x56.png</image:loc><image:caption>1280px-Mars_Inc_logo_2019_svg-196x56</image:caption><image:title>1280px-Mars_Inc_logo_2019_svg-196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshops activation</image:caption><image:title>WIM_Run-Workshops-Research-Into-Action</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ad-testing_1090x545.jpg</image:loc><image:caption>ad testing</image:caption><image:title>WIM_Ad-testing_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/ja/service/online-panels-and-online-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online-panels-and-surveys_1090x545.jpg</image:loc><image:caption>Online panels and surveys</image:caption><image:title>WIM_Online-panels-and-surveys_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-baltimore</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/understanding-the-needs-of-rice-growers-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages-113723784</image:caption><image:title>GettyImages-113723784</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/areas-you-should-research-before-entering-a-intl-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/dima-pechurin-JUbjYFvCv00-unsplash-scaled-1.jpg</image:loc><image:caption>dima-pechurin-JUbjYFvCv00-unsplash-scaled-1</image:caption><image:title>dima-pechurin-JUbjYFvCv00-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages-1325219364-2</image:caption><image:title>GettyImages-1325219364-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-gen-x-factor-unraveling-the-global-marketplaces-best-kept-secret/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-08-57-06-2007-PM.png</image:loc><image:caption>11-1-1024x535-Sep-19-2025-08-57-06-2007-PM</image:caption><image:title>11-1-1024x535-Sep-19-2025-08-57-06-2007-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:caption><image:title>adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1340294146.jpg</image:loc><image:caption>GettyImages-1340294146</image:caption><image:title>GettyImages-1340294146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-14-1</image:caption><image:title>Copy-of-Sample-for-blog-post-14-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-09-06-45-1494-PM.png</image:loc><image:caption>5-16-1024x535-Sep-19-2025-09-06-45-1494-PM</image:caption><image:title>5-16-1024x535-Sep-19-2025-09-06-45-1494-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/getting-to-know-adult-cannabis-consumers-in-the-us-as-legal-markets-expand-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-cannabis-study-1-scaled.jpg</image:loc><image:caption>US-cannabis-study-1-scaled</image:caption><image:title>US-cannabis-study-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsung logo</image:caption><image:title>samsung logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>icon_unilever</image:caption><image:title>icon_unilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-packaging-in-crafting-the-perfect-unboxing-moments/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1313940439.jpg</image:loc><image:caption>GettyImages-1313940439</image:caption><image:title>GettyImages-1313940439</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-1024x576.png</image:loc><image:caption>grocery-shopper-personas</image:caption><image:title>Shopper-Profiles-cover-1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/podcast/ep-2-creating-meaningful-relationships-through-data-insights-with-michelle-parsons/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Michelle-Parsons%20img.png</image:loc><image:caption>Michelle-Parsons img</image:caption><image:title>Michelle-Parsons img</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:caption><image:title>WH_ep-02_Michelle-Parsons-Podcast-Cover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-market-success-a-comprehensive-guide-to-calculating-market-share/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages-1425794015</image:caption><image:title>GettyImages-1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11.png</image:loc><image:caption>Template-Sample-for-blog-post-11</image:caption><image:title>Template-Sample-for-blog-post-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beauty-trends</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages-1389263476</image:caption><image:title>GettyImages-1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keeping-up-with-Gen-Z</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/service/emerging-research-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Innovative_1090x545.jpg</image:loc><image:caption>Innovative and emerging methodologies</image:caption><image:title>WIM_Innovative_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WL_Asahi_logo.svg-144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:caption><image:title>WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sample-for-blog-post-66</image:caption><image:title>Sample-for-blog-post-66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages-1464550329</image:caption><image:title>GettyImages-1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sample-for-blog-post-60</image:caption><image:title>Sample-for-blog-post-60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages-1139733438-scaled</image:caption><image:title>GettyImages-1139733438-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/6-decisions-quantitative-research-should-settle-before-a-product-ever-launches/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages-1464550329</image:caption><image:title>GettyImages-1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainul-yasni-QiIxg_q2vh0-unsplash-scaled</image:caption><image:title>zainul-yasni-QiIxg_q2vh0-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-2b-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20Can%20Spot%20Spin%20a%20Mile%20Away.-West.png</image:loc><image:caption>Gen X Can Spot Spin a Mile Away.-West</image:caption><image:title>Gen X Can Spot Spin a Mile Away.-West</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://kadence.com/ja/services-category/brand-and-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:caption><image:title>WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WH_hero-Customer-Service</image:caption><image:title>WH_hero-Customer-Service</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Brand%20and%20advertising%20research.jpg</image:loc><image:caption>Brand and advertising research</image:caption><image:title>Brand and advertising research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/trends-in-global-travel-and-tourism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-506551414-1-scaled.jpg</image:loc><image:caption>iStock-506551414-1-scaled</image:caption><image:title>iStock-506551414-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Cover-travel-and-tourism-500-%C3%97-650-px-231x300.png</image:loc><image:caption>Cover-travel-and-tourism-500-×-650-px-231x300</image:caption><image:title>Cover-travel-and-tourism-500-×-650-px-231x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-white-lotus-turned-the-four-seasons-into-a-pop-culture-travel-icon/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TV-Film-Destinations-That-Became-Tourism-Hotspots-1.png</image:loc><image:caption>TV-Film-Destinations-That-Became-Tourism-Hotspots-1</image:caption><image:title>TV-Film-Destinations-That-Became-Tourism-Hotspots-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submit your market research brief</image:caption><image:title>submit-a-research-brief-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(6).png</image:loc><image:caption>admin-ajax (6)</image:caption><image:title>admin-ajax (6)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages-1370432427</image:caption><image:title>GettyImages-1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages-857589534</image:caption><image:title>GettyImages-857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas.png</image:loc><image:caption>Travel-Travel-personas</image:caption><image:title>Travel-Travel-personas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/bad-survey-questions-and-how-to-avoid-them/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitness-trends</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guide-to-gen-z</image:caption><image:title>GEN-Z_Gen-Z-V7-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10-1.png</image:loc><image:caption>Template-Sample-for-blog-post-10-1</image:caption><image:title>Template-Sample-for-blog-post-10-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-brand-equity-in-brand-building-and-how-to-measure-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12</image:caption><image:title>Copy-of-Sample-for-blog-post-12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages-1219583078</image:caption><image:title>GettyImages-1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080436866.jpg</image:loc><image:caption>GettyImages-1080436866</image:caption><image:title>GettyImages-1080436866</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/zh-cn/service/online-community/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online%20communities_1090x545.jpg</image:loc><image:caption>Online communities</image:caption><image:title>WIM_Online communities_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>About Face</image:caption><image:title>WIM_About_face_1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-brands-appeal-to-the-eco-conscious-traveler/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages-1370432427-2</image:caption><image:title>GettyImages-1370432427-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-595352482-2.jpg</image:loc><image:caption>GettyImages-595352482-2</image:caption><image:title>GettyImages-595352482-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages-1307361584-1</image:caption><image:title>GettyImages-1307361584-1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/what-japans-pet-owners-wantand-how-pet-care-brands-can-deliver/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cocoro-447x332.jpg</image:loc><image:caption>Cocoro-447x332</image:caption><image:title>Cocoro-447x332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1397914867.jpg</image:loc><image:caption>GettyImages-1397914867</image:caption><image:title>GettyImages-1397914867</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Popular-Pets_-1-1024x369.png</image:loc><image:caption>pet-ownership-statistics-in-japan</image:caption><image:title>Most-Popular-Pets_-1-1024x369</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2025-01-02-at-9_26_56-AM.png</image:loc><image:caption>health-focused-pet-foods</image:caption><image:title>Screen-Shot-2025-01-02-at-9_26_56-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Popular-Pets-1024x369.png</image:loc><image:caption>most popular pets in Japan</image:caption><image:title>Most-Popular-Pets-1024x369</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535.png</image:loc><image:caption>types-of-pet-owners</image:caption><image:title>Pet-Owner-Types-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20Japan%E2%80%99s%20Pet%20Owners%20Want%E2%80%94and%20How%20Brands%20Can%20Deliver.jpg</image:loc><image:caption>What Japan’s Pet Owners Want—and How Brands Can Deliver</image:caption><image:title>What Japan’s Pet Owners Want—and How Brands Can Deliver</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/zh-cn/case-study/optimising-subscription-offerings-for-ev-drivers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WH_OnlineAsia_580x580</image:caption><image:title>WH_OnlineAsia_580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages-2177568579</image:caption><image:title>GettyImages-2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/zh-cn/sector/advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_Advertising.png</image:loc><image:caption>WH_Advertising</image:caption><image:title>WIM_Advertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WI_Campaign-effectiveness</image:caption><image:title>WI_Campaign-effectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WI_Campaign-development</image:caption><image:title>WI_Campaign-development</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Advertising-Sector-92x92.png</image:loc><image:caption>WI_Advertising-Sector-92x92</image:caption><image:title>WI_Advertising-Sector-92x92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Brand-Analysis.png</image:loc><image:caption>Brand-Analysis</image:caption><image:title>Brand-Analysis</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WI_favorite-heart</image:caption><image:title>WI_favorite-heart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WI_Ad-testing</image:caption><image:title>WI_Ad-testing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:caption><image:title>WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TP_AshAwasthi_202406_007</image:caption><image:title>TP_AshAwasthi_202406_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2026-07-24</lastmod></url><url><loc>https://kadence.com/zh-cn/services-category/customer-and-market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer_1090x545.jpg</image:loc><image:caption>WIM_Customer_1090x545</image:caption><image:title>WIM_Customer_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unilever-food-solutions</image:caption><image:title>WL_Unilever-food-solutions-300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WH_hero-Customer-Service</image:caption><image:title>WH_hero-Customer-Service</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Entry.svg</image:loc><image:caption>WI_Market_Entry</image:caption><image:title>WI_Market_Entry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WI_OpportunityIdentification</image:caption><image:title>WI_OpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WI_MarketUnderstanding</image:caption><image:title>WI_MarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WI_ShopperResearch</image:caption><image:title>WI_ShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WI_CustomerSatisfaction</image:caption><image:title>WI_CustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WI_UsageAndAttitudeStudies</image:caption><image:title>WI_UsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WI_SegmentationSimple</image:caption><image:title>WI_SegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WI_CustomerUnderstanding</image:caption><image:title>WI_CustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Sizing.svg</image:loc><image:caption>WI_Market_Sizing</image:caption><image:title>WI_Market_Sizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIM_Education-1440x432</image:caption><image:title>WIM_Education-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><lastmod>2026-07-01</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-4-insights-and-authenticity-in-wearable-technology-with-meghan-reynolds/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WH_ep-04_Meghan-Reynolds</image:caption><image:title>WH_ep-04_Meghan-Reynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/image-asset.jpeg</image:loc><image:caption>image-asset</image:caption><image:title>image-asset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BL_elusive-consumer-cover-1000x432</image:caption><image:title>BL_elusive-consumer-cover-1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-modern-guide-to-observing-focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM.png</image:loc><image:caption>The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM</image:caption><image:title>The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304-1.jpg</image:loc><image:caption>GettyImages-1790208304-1</image:caption><image:title>GettyImages-1790208304-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>As-introduction-to-Data-collection-in-marketing-research-2</image:caption><image:title>As-introduction-to-Data-collection-in-marketing-research-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM.png</image:loc><image:caption>submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM</image:caption><image:title>submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/measuring-ad-effectiveness-using-attribution-models/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752.jpg</image:loc><image:caption>GettyImages-1459392752</image:caption><image:title>GettyImages-1459392752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-19</image:caption><image:title>Copy-of-Sample-for-blog-post-19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM</image:caption><image:title>download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-480384746.jpg</image:loc><image:caption>GettyImages-480384746</image:caption><image:title>GettyImages-480384746</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-3.png</image:loc><image:caption>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-3</image:caption><image:title>Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-520637087.jpg</image:loc><image:caption>GettyImages-520637087</image:caption><image:title>GettyImages-520637087</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/kadence-international-offices/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/HeroMap_1418x534.gif</image:loc><image:caption>HeroMap_1418x534</image:caption><image:title>HeroMap_1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberg logo</image:caption><image:title>bloomberg logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Indonesia_407x186_001.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_Indonesia_407x186_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Japan_407x186_004.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_Japan_407x186_004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_China_407x186_001.png</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_China_407x186_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore_407x186_006.jpg</image:loc><image:caption>Kadence Singapore</image:caption><image:title>WIM_Singapore_407x186_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/IMG_0116-e1595413158743.jpeg</image:loc><image:caption>Kadence team</image:caption><image:title>IMG_0116-e1595413158743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186_002.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_India_407x186_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Uk_407x186_008.jpg</image:loc><image:caption>Kadence UK</image:caption><image:title>WIM_Uk_407x186_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thaliand_407x186_007.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_Thaliand_407x186_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usa_407x186_009.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_Usa_407x186_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-phoenix</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 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logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2209122228.jpg</image:loc><image:caption>GettyImages-2209122228</image:caption><image:title>GettyImages-2209122228</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 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profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations 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AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2254020557.jpg</image:loc><image:caption>GettyImages-2254020557</image:caption><image:title>GettyImages-2254020557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM.png</image:loc><image:caption>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM</image:caption><image:title>The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-04-01-42-4716-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-894752926%20(1).jpg</image:loc><image:caption>GettyImages-894752926 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2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM.png</image:loc><image:caption>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM</image:caption><image:title>download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><lastmod>2026-04-29</lastmod></url><url><loc>https://kadence.com/zh-cn/office/careers-at-kadence-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Patrick-Dailey-PH.png</image:loc><image:caption>Patrick-Dailey-PH</image:caption><image:title>Patrick-Dailey-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Allaine.png</image:loc><image:caption>Allaine</image:caption><image:title>Allaine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KADENCE_YEAREND_2024477-370x360.png</image:loc><image:caption>WIM_KADENCE_YEAREND_2024477-370x360</image:caption><image:title>WIM_KADENCE_YEAREND_2024477-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ph-kadence-team-work.jpg</image:loc><image:caption>WIM_ph-kadence-team-work</image:caption><image:title>WIM_ph-kadence-team-work</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Mary-Ann-PH.png</image:loc><image:caption>Mary-Ann-PH</image:caption><image:title>Mary-Ann-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gellie.png</image:loc><image:caption>Gellie</image:caption><image:title>Gellie</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines2.jpg</image:loc><image:caption>WIM_kadence-Philippines2</image:caption><image:title>WIM_kadence-Philippines2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIm_kadence-Philippines1.jpg</image:loc><image:caption>WIm_kadence-Philippines1</image:caption><image:title>WIm_kadence-Philippines1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Rave-PH.png</image:loc><image:caption>Rave-PH</image:caption><image:title>Rave-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-PH-office.jpg</image:loc><image:caption>WIM_Kadence-PH-office</image:caption><image:title>WIM_Kadence-PH-office</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph3.jpg</image:loc><image:caption>WIM_kadence-ph3</image:caption><image:title>WIM_kadence-ph3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Marvin-Torres-PH.png</image:loc><image:caption>Marvin-Torres-PH</image:caption><image:title>Marvin-Torres-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lever-Cruz-PH.png</image:loc><image:caption>Lever-Cruz-PH</image:caption><image:title>Lever-Cruz-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph1.jpeg</image:loc><image:caption>WIM_kadence-ph1</image:caption><image:title>WIM_kadence-ph1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/anne-front-1-380x380.png</image:loc><image:caption>anne-front-1-380x380</image:caption><image:title>anne-front-1-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mary%20Rose.png</image:loc><image:caption>Mary Rose</image:caption><image:title>Mary Rose</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph.jpg</image:loc><image:caption>WIM_kadence-ph</image:caption><image:title>WIM_kadence-ph</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines.jpeg</image:loc><image:caption>WIM_kadence-Philippines</image:caption><image:title>WIM_kadence-Philippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Iris-Lorenzo-PH.png</image:loc><image:caption>Iris-Lorenzo-PH</image:caption><image:title>Iris-Lorenzo-PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-philippines-team.jpg</image:loc><image:caption>kadence-philippines-team</image:caption><image:title>WIM_kadence-philippines-team</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph2.jpeg</image:loc><image:caption>WIM_kadence-ph2</image:caption><image:title>WIM_kadence-ph2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/why-the-she-conomy-is-now-driving-global-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Swing-like-a-girl-1.png</image:loc><image:caption>Swing-like-a-girl-1</image:caption><image:title>Swing-like-a-girl-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131097418.jpg</image:loc><image:caption>GettyImages-1131097418</image:caption><image:title>GettyImages-1131097418</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-2-1024x536.png</image:loc><image:caption>download-agency-crcredentials-or-brochure-2-1024x536</image:caption><image:title>download-agency-crcredentials-or-brochure-2-1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-Forward-1024x535-1.png</image:loc><image:caption>Fashion-Personas-Forward-1024x535-1</image:caption><image:title>Fashion-Personas-Forward-1024x535-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/biggest-risks-and-barriers-to-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-pixabay-277593-scaled-e1621847288942-2.jpg</image:loc><image:caption>pexels-pixabay-277593-scaled-e1621847288942-2</image:caption><image:title>pexels-pixabay-277593-scaled-e1621847288942-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155703112.jpg</image:loc><image:caption>GettyImages-2155703112</image:caption><image:title>GettyImages-2155703112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/report-ais-great-divide-east-vs-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/9-AI-superpower.png</image:loc><image:caption>9-AI-superpower</image:caption><image:title>9-AI-superpower</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/My-Lowes-AI-tech.png</image:loc><image:caption>My-Lowes-AI-tech</image:caption><image:title>My-Lowes-AI-tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-4-1536x125.png</image:loc><image:caption>divider-4-1536x125</image:caption><image:title>divider-4-1536x125</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-5-1536x145.png</image:loc><image:caption>divider-5-1536x145</image:caption><image:title>divider-5-1536x145</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages-2194914514</image:caption><image:title>GettyImages-2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/2-what-businesses-expect-from-AI.png</image:loc><image:caption>2-what-businesses-expect-from-AI</image:caption><image:title>2-what-businesses-expect-from-AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/12-AI%20fear%20vs%20expert%20opinion.png</image:loc><image:caption>12-AI fear vs expert opinion</image:caption><image:title>12-AI fear vs expert opinion</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/10-AI%20as%20hero.png</image:loc><image:caption>10-AI as hero</image:caption><image:title>10-AI as hero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/CTA2-1536x424.jpg</image:loc><image:caption>CTA2-1536x424</image:caption><image:title>CTA2-1536x424</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sample for blog post  (3)</image:caption><image:title>Sample for blog post  (3)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/11-AI%20adoption%20globally.png</image:loc><image:caption>11-AI adoption globally</image:caption><image:title>11-AI adoption globally</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta-580x647</image:caption><image:title>cta-580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/1-AI-sentiment%20at%20work%20by%20country.png</image:loc><image:caption>1-AI-sentiment at work by country</image:caption><image:title>1-AI-sentiment at work by country</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/13-Lack%20of%20AI%20tools.png</image:loc><image:caption>13-Lack of AI tools</image:caption><image:title>13-Lack of AI tools</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/5-Millennials%20and%20AI.png</image:loc><image:caption>5-Millennials and AI</image:caption><image:title>5-Millennials and AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Perfect-Corp-AI.png</image:loc><image:caption>Perfect-Corp-AI</image:caption><image:title>Perfect-Corp-AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-inAsia-study.png</image:loc><image:caption>Gen-Z-inAsia-study</image:caption><image:title>Gen-Z-inAsia-study</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-2-2-1536x127.png</image:loc><image:caption>divider-2-2-1536x127</image:caption><image:title>divider-2-2-1536x127</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3-how%20people%20see%20AI.png</image:loc><image:caption>3-how people see AI</image:caption><image:title>3-how people see AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/4-Trust%20around%20AI%20globally.png</image:loc><image:caption>4-Trust around AI globally</image:caption><image:title>4-Trust around AI globally</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6-Age%20and%20gender%20influence%20AI.png</image:loc><image:caption>6-Age and gender influence AI</image:caption><image:title>6-Age and gender influence AI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separator-panel</image:caption><image:title>separator-panel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-6-1536x104.png</image:loc><image:caption>divider-6-1536x104</image:caption><image:title>divider-6-1536x104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/7-AI%20readiness%20in%20the%20east%20vs%20the%20west.png</image:loc><image:caption>7-AI readiness in the east vs the west</image:caption><image:title>7-AI readiness in the east vs the west</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>Banner-for-Internet-studies-11</image:caption><image:title>Banner-for-Internet-studies-11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages-1882487541</image:caption><image:title>GettyImages-1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-3-1536x83.png</image:loc><image:caption>divider-3-1536x83</image:caption><image:title>divider-3-1536x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-1-1536x147.png</image:loc><image:caption>divider-1-1536x147</image:caption><image:title>divider-1-1536x147</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-labubu-reveals-about-turning-cultural-attention-into-lasting-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474130685.jpg</image:loc><image:caption>GettyImages-1474130685</image:caption><image:title>GettyImages-1474130685</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>Download our Agency Credentials</image:caption><image:title>download-agency-credentials-or-brochure-4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:caption><image:title>20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Trend%203-Animal-healthcare-is-starting-to-feel-a-lot-more-human.png</image:loc><image:caption>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:caption><image:title>Trend 3-Animal-healthcare-is-starting-to-feel-a-lot-more-human</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2228409017.jpg</image:loc><image:caption>GettyImages-2228409017</image:caption><image:title>GettyImages-2228409017</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://kadence.com/knowledge/using-data-driven-insights-to-improve-your-product-marketing-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages-910144972</image:caption><image:title>GettyImages-910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1198479855.jpg</image:loc><image:caption>GettyImages-1198479855</image:caption><image:title>GettyImages-1198479855</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145145896.jpg</image:loc><image:caption>GettyImages-1145145896</image:caption><image:title>GettyImages-1145145896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2212735701.jpg</image:loc><image:caption>GettyImages-2212735701</image:caption><image:title>GettyImages-2212735701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/service/brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages-1181221370-500x483</image:caption><image:title>GettyImages-1181221370-500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21-2.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-21-2</image:caption><image:title>Copy-of-Sample-for-blog-post-21-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>Kadence Vietnam</image:caption><image:title>WIM_VietnamOffice_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>Kadence Philippines office team</image:caption><image:title>WIM_PhilippinesOffice_88x88_008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIM_Annie-spratt_720x216</image:caption><image:title>WIM_Annie-spratt_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WL_yoodo_gobear_web_logo-392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-39-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-39-1</image:caption><image:title>Copy-of-Sample-for-blog-post-39-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages-1505954018-2</image:caption><image:title>GettyImages-1505954018-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>Copy-of-Sample-for-blog-post-12-1</image:caption><image:title>Copy-of-Sample-for-blog-post-12-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>Cars on Highway at Night</image:caption><image:title>WIM_light-trails-on-highway-at-night-315938-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brand-equity_1090x545.jpg</image:loc><image:caption>Brand Equity</image:caption><image:title>WIM_Brand-equity_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/zh-cn/service/shopper-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_Inc_logo_2019_392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>Benefit Tick</image:caption><image:title>WI_icon-benefit-tick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_discover-channel-logo-392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>market-research-us</image:caption><image:title>market-research-us</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WL_bloomberg-392x72</image:caption><image:title>WL_bloomberg-392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>Kadence Indonesia</image:caption><image:title>WIM_IndonesiaOffice_88x88_5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>Bloomberg_Media</image:caption><image:title>WL_Bloomberg_Media_stack_blk-144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>Kadence Singapore office team</image:caption><image:title>WIM_Kadence Singapore office_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>office-philippines-88x88</image:caption><image:title>office-philippines-88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>Japan Tokyo</image:caption><image:title>WIM_JapanOffice_88x88_006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>Kadence China office team</image:caption><image:title>WIM_Kadence-China_88x88_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WL_Bridgestone-logo-288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>Kadence India</image:caption><image:title>WIM_IndiaOffice_88x88_003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UK office</image:caption><image:title>WIM_UKOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>Kadence UK office team</image:caption><image:title>WIM_UKOffice_88x88_13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WL_treatwell-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>Kadence Vietnam office team</image:caption><image:title>office-vietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo_288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIM_Testimonials_3_304x304_002</image:caption><image:title>WIM_Testimonials_3_304x304_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>Vital Strategies</image:caption><image:title>WIM_Vital Strategies_720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vital-strategies-logo</image:caption><image:title>vital-strategies-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>Kadence India office team</image:caption><image:title>WIM_IndiaOffice_88x88_002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>a shop in Tokyo, Japan</image:caption><image:title>WIM_JapanOffice_88x88_007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>Kadence USA team photo</image:caption><image:title>WIM_USOffice_88x88_14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premium home appliances fridge washing machine</image:caption><image:title>WIM_Premium home appliances fridge washing machine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL_1200px-Samsung_wordmark.svg-144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIM_Testimonials_3_903x651_001</image:caption><image:title>WIM_Testimonials_3_903x651_001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla-358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>Bloomberg Neuroscience</image:caption><image:title>WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>Kadence Thailand</image:caption><image:title>WIM_ThailandOffice_88x88_11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WL_Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WL_Panasonic-Logo.svg-392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>Kadence Indonesia office team</image:caption><image:title>WIM_IndonesiaOffice_88x88_4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopper research</image:caption><image:title>WIM_Shopper-research_1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>Kadence China</image:caption><image:title>WIM_article_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>Market research in Asia</image:caption><image:title>WIM_PhilippinesOffice_88x88_009</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://kadence.com/knowledge/picking-your-brain-how-neuroscience-unlocks-the-secrets-of-consumer-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM.png</image:loc><image:caption>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM</image:caption><image:title>About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-902917088.jpg</image:loc><image:caption>GettyImages-902917088</image:caption><image:title>GettyImages-902917088</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-10-22-18-7468-AM.png</image:loc><image:caption>11-1-1024x535-Sep-16-2025-10-22-18-7468-AM</image:caption><image:title>11-1-1024x535-Sep-16-2025-10-22-18-7468-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages-1162094164-scaled</image:caption><image:title>GettyImages-1162094164-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-487745566.jpg</image:loc><image:caption>GettyImages-487745566</image:caption><image:title>GettyImages-487745566</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>Geetika Chhatwal</image:caption><image:title>Geetika Chhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/zh-cn/knowledge/from-west-to-east-unraveling-the-secrets-of-market-entry-into-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-3.png</image:loc><image:caption>1-2-1-1024x535-3</image:caption><image:title>1-2-1-1024x535-3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages-962105548 (1)</image:caption><image:title>GettyImages-962105548 (1)</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-185473121.jpg</image:loc><image:caption>GettyImages-185473121</image:caption><image:title>GettyImages-185473121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>Jodie Shaw profile</image:caption><image:title>Jodie Shaw profile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages-1663011200</image:caption><image:title>GettyImages-1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><lastmod>2026-06-30</lastmod></url><url><loc>https://kadence.com/case-study/validating-an-internal-brand-proposition-for-singapore-management-universitys-smu-post-graduate-programme/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education-1000x1000</image:caption><image:title>Education-1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WL_logo-d-smu</image:caption><image:title>WL_logo-d-smu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>Conducting Online Research in Asia 2</image:caption><image:title>WIM_Conducting-Online-Research-in-Asia-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/capitalizing-on-the-urban-mobility-opportunity-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/UM-small-223x300.png</image:loc><image:caption>UM-small-223x300</image:caption><image:title>UM-small-223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/michael-discenza-7yLREGwprYo-unsplash-scaled.jpg</image:loc><image:caption>michael-discenza-7yLREGwprYo-unsplash-scaled</image:caption><image:title>michael-discenza-7yLREGwprYo-unsplash-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-develop-a-market-entry-strategy-for-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129_Header-1</image:caption><image:title>20200129_Header-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1127658849.jpg</image:loc><image:caption>GettyImages-1127658849</image:caption><image:title>GettyImages-1127658849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>Kadence-Icon-380x380</image:caption><image:title>Kadence-Icon-380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-4.png</image:loc><image:caption>GEN-Z_Gen-Z-V1-1024x536-4</image:caption><image:title>GEN-Z_Gen-Z-V1-1024x536-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>The-future-of-the-home-gym-2-1024x535-4</image:caption><image:title>The-future-of-the-home-gym-2-1024x535-4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057.jpg</image:loc><image:caption>GettyImages-1204395057</image:caption><image:title>GettyImages-1204395057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1284573142.jpg</image:loc><image:caption>GettyImages-1284573142</image:caption><image:title>GettyImages-1284573142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-headlines-to-hyperlinks-the-shifting-dynamics-of-news-consumption-and-trust/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-03-54-11-8063-PM.png</image:loc><image:caption>US-1024x535-Sep-19-2025-03-54-11-8063-PM</image:caption><image:title>US-1024x535-Sep-19-2025-03-54-11-8063-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submit a research brief</image:caption><image:title>submit-a-research-brief-4-1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1474933436.jpg</image:loc><image:caption>GettyImages-1474933436</image:caption><image:title>GettyImages-1474933436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92-2.png</image:loc><image:caption>Sample-for-blog-post-92-2</image:caption><image:title>Sample-for-blog-post-92-2</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/capturing-the-conscious-nonconsumer-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta-580x647-1</image:caption><image:title>cta-580x647-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-45-11-2893-PM.png</image:loc><image:caption>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-45-11-2893-PM</image:caption><image:title>Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-45-11-2893-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-9-2.png</image:loc><image:caption>Template-Sample-for-blog-post-9-2</image:caption><image:title>Template-Sample-for-blog-post-9-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167775098.jpg</image:loc><image:caption>GettyImages-1167775098</image:caption><image:title>GettyImages-1167775098</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-50-36-6337-PM.png</image:loc><image:caption>11-1-1024x535-Sep-19-2025-04-50-36-6337-PM</image:caption><image:title>11-1-1024x535-Sep-19-2025-04-50-36-6337-PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2210737044.jpg</image:loc><image:caption>GettyImages-2210737044</image:caption><image:title>GettyImages-2210737044</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1199015050.jpg</image:loc><image:caption>GettyImages-1199015050</image:caption><image:title>GettyImages-1199015050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1164584480.jpg</image:loc><image:caption>GettyImages-1164584480</image:caption><image:title>GettyImages-1164584480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>Jodie Shaw</image:caption><image:title>Jodie Shaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-sydney</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-austin</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>Animal Health</image:caption><image:title>WI_Animal-Health</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:caption><image:title>WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WI_agriculture-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi-110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIM_ESOMAR-Congress-2023-Winner-216x216</image:caption><image:title>WIM_ESOMAR-Congress-2023-Winner-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kids and youth</image:caption><image:title>WI_Kids-research</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NY Chrysler Building</image:caption><image:title>WIM_USOffice_88x88_15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2021</image:caption><image:title>WIM_AOTY_MR1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:caption><image:title>WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>Consumer Goods</image:caption><image:title>WI_consumer-packaged-goods-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WI_BrandAndAdvertising</image:caption><image:title>WI_BrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic-Logo_svg-196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRS Opperations Awards Trophy</image:caption><image:title>WIP_mrs-oppies-2-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WI_telecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wall-street-journal-logo</image:caption><image:title>wall-street-journal-logo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WI_CustomerAndMarket</image:caption><image:title>WI_CustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:caption><image:title>WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:caption><image:title>WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURA Innovation of the Year award</image:caption><image:title>WIM_Finalist-logo-LARGE-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>Kadence International Market Research Agency of the Year Singapore</image:caption><image:title>WIM_Optimized-image-13-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WI_advertising-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>Financial Services</image:caption><image:title>WI_Financial-services</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unilever-food-solutions-196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_mrs-oppies-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WL_ASA_LOGO_2017-144x46</image:caption><image:title>WL_ASA_LOGO_2017-144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WI_e-commerce-2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WI_ProductDevelopment</image:caption><image:title>WI_ProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:caption><image:title>WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Food and beverage</image:caption><image:title>WI_food-and-beverages-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WL_Mars_196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WI_b2b-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WL_unilever3-132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg-196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:caption><image:title>WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung-196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagers playing sport</image:caption><image:title>WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WI_FieldworkServices</image:caption><image:title>WI_FieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>Discovery Networks Asia Pacific</image:caption><image:title>WL_Discovery_196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:caption><image:title>WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WL_Arla_179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>Kadence International is Highly Commended for Global Agency of The Year</image:caption><image:title>WIM_Global-Agency-cop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:caption><image:title>WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WI_automotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019</image:caption><image:title>WIM_Best-Data-Collection-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WI_media-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>Quirks Supplier of the Year Kadence International</image:caption><image:title>WIM_QuirkAwards188-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WI_technology-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>Agency of the Year Awards, 2020</image:caption><image:title>WIM_AOTYcrop-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>Marketing Interactive Agency of the Year, Winner - Gold, 2021</image:caption><image:title>WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournal-logo-217x120</image:caption><image:title>wallstreetjournal-logo-217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>Kadence team collecting Agency of the Year award</image:caption><image:title>WIM_JOE_4394-1-216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WI_InsightActivation</image:caption><image:title>WI_InsightActivation</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.png</image:loc><image:caption>Kadence-Indonesia-team-4-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-4-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Dida.png</image:loc><image:caption>Dida</image:caption><image:title>Dida</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7-370x360.png</image:loc><image:caption>Kadence-Indonesia-team-7-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-7-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Glenn-1-1.png</image:loc><image:caption>Glenn-1-1</image:caption><image:title>Glenn-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fitri-1-1.png</image:loc><image:caption>Fitri-1-1</image:caption><image:title>Fitri-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Jakartha-office-kadence.jpg</image:loc><image:caption>WIM_Jakartha-office-kadence</image:caption><image:title>WIM_Jakartha-office-kadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Randy.png</image:loc><image:caption>Randy</image:caption><image:title>Randy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Perks-and-Benefits-740x720.png</image:loc><image:caption>Perks-and-Benefits-740x720</image:caption><image:title>WIM_Perks-and-Benefits-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WI_Genuine88x88</image:caption><image:title>WI_Genuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ksatria.jpg</image:loc><image:caption>Ksatria</image:caption><image:title>Ksatria</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7.png</image:loc><image:caption>Kadence-Indonesia-team-7</image:caption><image:title>WIM_Kadence-Indonesia-team-7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Career-Growth-740x720.png</image:loc><image:caption>Career-Growth-740x720</image:caption><image:title>WIM_Career-Growth-740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dadang-1-1.png</image:loc><image:caption>Dadang-1-1</image:caption><image:title>Dadang-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WI_Curious_88x88</image:caption><image:title>WI_Curious_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Digo-1-1.png</image:loc><image:caption>Digo-1-1</image:caption><image:title>Digo-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Livia.png</image:loc><image:caption>Livia</image:caption><image:title>Livia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Safi-1-1.png</image:loc><image:caption>Safi-1-1</image:caption><image:title>Safi-1-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WI_Dependable_88x88</image:caption><image:title>WI_Dependable_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jakartha-office-kadence.jpg</image:loc><image:caption>Jakartha-office-kadence</image:caption><image:title>Jakartha-office-kadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Bella.jpg</image:loc><image:caption>Bella</image:caption><image:title>Bella</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WI_Agile_88x88</image:caption><image:title>WI_Agile_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Reynaldo.jpg</image:loc><image:caption>Reynaldo</image:caption><image:title>Reynaldo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WI_Futurists_88x88</image:caption><image:title>WI_Futurists_88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.jpg</image:loc><image:caption>Kadence-Indonesia-team-4-370x360</image:caption><image:title>WIM_Kadence-Indonesia-team-4-370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Putri.jpg</image:loc><image:caption>Putri</image:caption><image:title>Putri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Key-Benefits-740x720.png</image:loc><image:caption>Key-Benefits-740x720</image:caption><image:title>WIM_Key-Benefits-740x720</image:title></image:image><lastmod>2026-07-09</lastmod></url><url><loc>https://kadence.com/knowledge/8-financial-services-personas-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>Agency of the Year 2021, Gold Winner, Marketing Magazine</image:caption><image:title>WL_MarketingMagazineAgency_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>Innovation of the Year, Finalist, 2021 AURAs</image:caption><image:title>WL_Aura_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>Best Support Services, Finalist, 2020 - MRS Operations Awards</image:caption><image:title>WL_Mrs_OperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>Kadence_Primary-Logo_Grey-300x85</image:caption><image:title>Kadence_Primary-Logo_Grey-300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>Finalist, Quirks 2021</image:caption><image:title>WL_Finalist_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>Global Agency Awards 2021</image:caption><image:title>WL_GlobalAgencyAwards_228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>Highly Commended Global Agency of the Year, MRS Awards 2019</image:caption><image:title>WL_MrsAward_228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/cn.png</image:loc><image:caption>cn</image:caption><image:title>cn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA 2021 Finalists</image:caption><image:title>WL_Dax2021Finalists_228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>IC_US-1</image:caption><image:title>IC_US-1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadence logo</image:caption><image:title>WL_PrimaryWhite_192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1307935655-1-scaled.jpg</image:loc><image:caption>GettyImages-1307935655-1-scaled</image:caption><image:title>GettyImages-1307935655-1-scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-600x338-1.png</image:loc><image:caption>Financial-Services-personas-cover-600x338-1</image:caption><image:title>Financial-Services-personas-cover-600x338-1</image:title></image:image><lastmod>2025-10-06</lastmod></url></urlset>